Nature Floor released DMF eco-mute technology products, redefining a new height of healthy living.
On March 15th, 2023, the spring new product launch conference of "Healthy Living and Quiet Enjoying Nature" nature floor 2023 was held in Foshan Shunde Nature Home Headquarters. With the steady progress of the "Healthy China 2030" strategy and the "14th Five-Year Plan", the topic of healthy human settlements has attracted much attention. Under this background, starting from healthy living, Nature Flooring, with the strong support of China Forest Products Industry Association, released the White Paper on Green Products of Nature Home, and under the painstaking research and development of Nature Home Research Institute, released the new DMF eco-mute technology, which promoted the healthy upgrading of the industry and built a more environmentally friendly and healthy home life for consumers.
The guest lineup of this conference is huge-Ms. Feng Sijing, Vice President of China Building Materials Circulation Association, Mr. Xie Yingkai, Vice President of Interior Design Branch of China Architectural Society, Ms. Mu Kun, Senior President of Euromonitor Asia Pacific, Ms. Li Kexin, Editor-in-Chief of 2019 White Paper on Delivery Standards for Hardcover in Guangdong-Hong Kong-Macao Greater Bay Area, Chairman of the Board of Directors of Nature Home, and Mr. She Xuebin, CEO of the Group, gathered together to focus on green home consumption and help consumers realize healthy living.
Adhere to green development
Building a Healthy Home Ecology
At the press conference, Mr. She Xuebin, Chairman of the Board of Directors and CEO of Nature Home, said in his opening speech: As a leading brand in the industry, Nature Home has been deeply involved in healthy home for 29 years, and has always been adhering to the corporate mission of "taking responsibility for environmental protection, living a healthy life and making a healthy home", and is committed to solving many pain points in home environmental protection for consumers. In order to protect the health of hundreds of millions of families in China, the brand positioning of Nature Home was upgraded this year, and the value proposition of "I love nature to be healthier" was put forward, and a new standard of "60 health" was introduced to build a healthy ecology of the whole space.
In order to respond to the green development requirements of the industry, Mr. Rao Haiqing, President of Nature Home Flooring Division and General Manager of Product Center, released the White Paper on Nature Home Green Products at the press conference around the national standard of "Evaluation of Wood-based Panels and Wood Flooring by Green Products" and the group standard of China Forest Industry Association, actively playing the leading role of leading enterprises, persisting in green development, promoting the quality improvement of China home products and industrial transformation and upgrading, and leading green consumption.
Subsequently, Ms. Li Kexin, editor-in-chief of "2019 White Paper on Delivery Standards of Hardcover in Guangdong-Hong Kong-Macao Greater Bay Area" and partner of Imagination Department, released "2023 White Paper on Green Home Consumption Trends" on the spot. It is pointed out in the white paper that with the upgrading of consumers’ full-space lifestyle, it has become a trend to spread wooden floors throughout the house, reshaping the home space in the new era.
DMF Eco-Quiet Technology Release
Break through technical barriers in the industry
At present, consumers’ demand for health and environmental protection is increasingly prominent. Under the mainstream trend of green living, Mr. Yang Liangqing, Dean of the Research Institute of the Department of Brand and Product Research and Management of Nature Home, grandly released the new DMF eco-silent technology products on the spot. In order to ensure the natural environmental protection of solid wood flooring and solve the noise problem of solid wood flooring, Nature Home Research Institute has innovated and developed DMF eco-mute technology for three years after thousands of tests and demonstrations, and replaced adhesive film with hydraulic protective layer, so as to achieve healthy and glue-free film formation and break through technical barriers in the industry.
At the event site, Nature Floor invites authoritative media and guests to DMF Quiet Space to experience the difference between DMF Eco-Quiet Technology Floor and ordinary floor. Through the field tests in two different areas, it is obvious that the floor with DMF ecological mute technology is stable and noiseless; The ordinary floor creaks when stepped on, which is in sharp contrast. After the actual experience on the spot, the new DMF eco-mute technology of nature was highly recognized by the authoritative media and guests present.
Take health and environmental protection as the lifeline
Natural solid wood flooring ranked first in sales for four consecutive years.
A few days ago, the natural floor won the international certification of Euromonitor, a world market research organization, and the sales volume of solid wood floor was the first in China for four consecutive years. At the press conference, Ms. Mu Kun, Senior President of Euromonitor Asia Pacific, interpreted the market position statement that natural flooring was the first in the national solid wood flooring sales for four consecutive years. This certification is based on the in-depth interviews and research conducted by Euromonitor on the solid wood flooring market in Chinese mainland, and the final research results obtained through repeated verification and proofreading. Subsequently, under the witness of all the guest media, Ms. Mu Kun gave a certificate ceremony for the national sales of solid wood flooring for nature flooring.
For a long time, the natural floor has actively helped green and healthy products to enter more families, and has continuously contributed to the construction of healthy human settlements in China. At the press conference, Feng Sijing, vice president of China Building Materials Circulation Association, said: The laminate flooring and solid wood composite flooring owned by Nature Home have been successfully selected into the national green building materials product list and enterprise list published by the Ministry of Industry and Information Technology, and their product quality, safety, environmental protection, energy saving and low carbonization are superior to conventional products, so Nature Home has also been appraised as a "recommended brand of green building the countryside" by China Building Materials Circulation Association, and this honorary medal was specially awarded on the spot.
At this new product launch conference, not only guests gathered, but also Mr. Xie Yingkai, Vice Chairman of Interior Design Branch of China Architectural Society, shared the trends of interior design in 2023. As a special designer of Dragon TV’s Dream Renovator, Xie Yingkai has his own unique views on the aesthetic space of home decoration. He believes that only by fully considering the needs of consumers can we design an ideal space that is truly humanized and enable design to empower healthy living. In recent years, the trend of spreading wooden floors in the whole house has emerged in the home design industry, and it has been sought after by young consumer groups, and has gradually become a new trend in the interior design of the whole house.
As the head brand that has been deeply involved in healthy home for 29 years, the natural floor has always adhered to the initial development and long-term strategy of "health and environmental protection", and has made progress on the road of health and environmental protection, speeding up the promotion of healthy home track. Under the background of "Healthy China Strategy" and "Green building the countryside Activity", the natural floor will make every effort to upgrade the core of health and environmental protection, actively build green and healthy human settlements, and let environmental protection products enter thousands of households.
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