She is the China version of Madame Tussauds. She has been focusing on making wax figures for 20 years, but she has cheated millions of viewers but was angered by netizens!
With the rise of the national tide, under the empowerment of the Internet, antiques and cultural relics have not only successfully "broken the circle" through the channel of e-commerce, but also moved from the attention of a few people to the public’s field of vision, and even developed into the next e-commerce category under the wave of live broadcast, creating a literary and entertainment e-commerce "unicorn" with annual sales of 43 billion yuan-micropattern.
Recently, CCTV financial reporters conducted an investigation on the micro-pat hall, and found that buyers often photographed celebrity calligraphy and paintings and even wenwan jewelry at very low prices, and these collections were equipped with appraisal certificates issued by appraisal institutions. The survey found that the goods photographed by consumers at the "missing price" were different from the introduction after identification, which made it difficult for consumers to defend their rights. Although the payment has been refunded, the appraisal fee has to be borne by the consumers themselves. Even, some merchants refused to accept the fake, and the platform said that there was nothing they could do.
In addition to media exposure, the online consumer dispute mediation platform "Dianv Bao" has also received many cases in which users suspect that counterfeit goods choose to return and fall into the dilemma of rights protection, mainly involving platforms such as micro-pat hall, playing with things, and daily treasure. Among them, selling fake goods, defective goods, wrong goods, difficult refund, delayed delivery, unreasonable deduction of store deposits and after-sales problems have become hot complaints.
Chaos 1
Commodity appraisal is "in name only", and it is difficult to guarantee 100% authenticity.
According to CCTV’s financial report, the reporter photographed 380 yuan’s bloodstone seal, 228 yuan Tian Huangshi inkstone and 192 yuan Tian Huangshi ornaments in a shop called "Wu Nian Ming Xuan". However, after testing by Beijing Peking University Gemological Appraisal Center, the article with the nominal bloodstone is actually chlorite imitating bloodstone, the inkstone with the nominal Tian Huangshi is actually dyed chlorite, and the ornaments with the nominal Tian Huangshi are actually dyed talc.
On October 6, 2020, Mr. Pan bought the third set of RMB in the "Micro-Pat Hall" of Hangzhou Micro-Pat Hall Cultural and Creative Co., Ltd., which has been identified as all counterfeit, amounting to 1380 yuan. The store is fraudulent, and the platform is only willing to refund without making any compensation.
In this regard, Meng Huixin, an analyst at the Legal Rights Department of the Network Economic and Social E-Commerce Research Center, said that at present, the supervision based on wenwan e-commerce is relatively loose, and the platform review system is not perfect, so there are frequent incidents of selling fakes, selling fakes and shoddy. Especially for wenwan items, although the platform provides testing and identification services, there are still inaccurate results that cause consumers to receive fake and inferior commodities, which makes it difficult to protect their rights.
Chaos 2
The goods are not in the right slot, and the user is caught in the "refund difficulty"
On December 12, 2019, Mr. Xun of Jilin Province purchased the brave hand-made pieces through the merchant of "Professional Hetian Jade Finished Product Management" on the platform of "playing with things". The merchant promised that the goods were the only seeds of Hetian jade in Xinjiang, which were the works of Zhang Baoguo, a national jade carving master, and supported the national re-inspection. After receiving the goods, Mr. Xun felt that the goods did not match the description of the merchants. After the goods were sent for identification, they were proved to be non-Hetian jade in Xinjiang.
"The goods delivered by merchants do not match the description, which is actually a common phenomenon of’ goods are not right’ in online shopping." In this regard, Meng Huixin mentioned that if consumers purchase the goods clearly described by the merchants and complete the payment, then the merchants should complete the delivery according to the agreement of both parties. If the goods delivered by the merchants are inconsistent with the actual situation, or even other problems occur, they should give consumers the after-sales service they deserve, instead of making consumers fall into the dilemma of "difficult rights protection".
Meng Huixin further analyzed that in view of the difficulty in returning goods, many e-commerce platforms have formulated rules to limit consumers’ returns, such as refusing to return goods for 7 days without reason, deducting handling fees, service fees and appraisal fees, so as to reduce the costs and risks that the platform should bear as an operator. Some merchants even delay the return time of goods by refusing to return parcels, and give consumers a refund, which is unreasonable for consumers.
Chaos 3
The platform privately deducts the seller’s deposit.
Mr. Pei of Shanxi Province auctioned porcelain antiques live on the micro-auction hall trading platform, and a blue-and-white porcelain powder box of Kangxi period in Qing Dynasty returned from abroad was photographed by customers. On October 3, 2020, after receiving the goods, the buyer thought it was an imitation, applied to the platform for "refund only, no return", and then asked to identify the goods, which immediately received a positive response from the micro-pat hall.
On October 22nd, the micro-pat hall sent Mr. Pei the final appraisal and handling results: selling counterfeit imitations, closing the store for 14 days, and imposing a fine of 3,000 yuan, as well as the appraisal fee of 150 yuan and the inspection fee of 25 yuan; And told the buyer that the blue-and-white porcelain with a transaction price of 1552 yuan "does not need to be returned". Mr. Pei complained that the so-called "Jian Zhen Pavilion" of the micro-pat hall platform did not have the qualification to identify ceramic porcelain or did not have this business. After fooling and deceiving the seller in such a perfunctory way, the platform was fined several thousand yuan, the buyer got an antique for nothing, and the seller lost both money and goods.
Suggestion > > >
Standardization is the "foothold" of wenwan e-commerce
Meng Huixin said that in the era when everything can be e-commerce, the "stall economy" that used to exist in the antique market has also become a "cloud tour" literary play, but the inherent ills such as fishy eyes and fake goods still exist.
Since wenwan e-commerce is mostly carried out in three links: "live broadcast+auction+appraisal", it is easy for merchants to "fish in troubled waters" to raise prices, so that consumers who sincerely buy them mistakenly think that they are "missing", but in fact they have already secretly marked the price.
At the same time, counterfeit goods have also given birth to the demand for identification. The identification itself is to distinguish between true and false, but the opposite result has appeared, indicating that the platform is incomplete and irregular in terms of identification standards and appraisers’ qualifications. Therefore, it can be said that standardization is the "foothold" of wenwan e-commerce. "Fake the truth" is still the pain point of the whole wenwan e-commerce. Driven by huge profits, many fake and shoddy goods are mixed in it. Then, for the platform, it needs to spend more cost and technology to realize it, standardize the platform merchants and ensure that the interests of consumers are not infringed.
Upstream News-chongqing morning post reporter Yang Ye
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