Every resident will have it! What is an electronic health code? Will it reveal privacy?

On November 9th, according to the information of National Health Commission official website, National Health Commission, the State Administration of Traditional Chinese Medicine and the State Bureau of Disease Control and Prevention have jointly issued the "Tenth Five-Year Plan for National Health Informatization" (hereinafter referred to as the "Plan"), proposing that by 2025, a unified, authoritative and interconnected national health information platform support and guarantee system will be initially established, and the full coverage of public medical and health institutions and the national health information platform will be basically realized.

Among them, the "Planning" mentioned that "in 2025, every resident will have a dynamically managed electronic health record and a fully functional electronic health code". This content has attracted attention. On November 10th, Wei Zining, Dean of Management Development Research Institute of Beijing Sanyi Zhiku Hospital, said in an interview with Red Star News reporter that the health code mentioned in the Plan is not a health code or a travel code set to deal with the COVID-19 epidemic, but actually it is more like a personal electronic health record of residents. Such a health code is also set to make use of big data and the Internet to better serve residents, and people do not have to worry too much about privacy, travel leakage and other issues.

National Health Commission, the State Administration of Traditional Chinese Medicine and the State Bureau of Disease Control and Prevention have jointly issued the "14 th Five-Year Plan for National Health Informatization"

Hot discussion on the whole network:

Residents have fully functional electronic health codes.

Some netizens are worried that privacy will be leaked.

The Red Star journalist noted that the "Planning" has deployed eight main tasks for the future, namely, intensive construction of information infrastructure support system; Improve the national health informatization standard system; Deepen the "Internet+medical health" service system; Improve the system of big data resources for health care; Promote digital health integration and innovative development system; Expand the basic information security service system; Strengthen the application system of health statistics investigation and analysis; Consolidate the network and data security system.

In addition, the "Planning" also puts forward eight priority actions: sharing and sharing three years of hard work; Healthy China construction (action) supporting action; Demonstration action of smart hospital construction; Intelligent service action for key populations; Intelligent monitoring and response actions for drug supply guarantee; Digital public health capacity improvement action; "internet plus Traditional Chinese Medicine Health Service" action; Data security capability improvement action.

In recent years, the word "health code" has become a high-frequency word in life. After combing, Red Star journalists found that the word health code was mentioned five times in Planning. Among them, when talking about the overall improvement of emergency response capacity for epidemic prevention and control, the Plan mentioned "promoting the unification of health code policies and standards, realizing the national sharing of nucleic acid test results and vaccination information in Covid-19, ensuring the orderly travel of the masses, and efficiently coordinating epidemic prevention and control and social and economic development." In terms of development goals, the Plan proposes that "every resident has a dynamically managed electronic health record and a fully functional electronic health code".

In addition, the Plan also mentioned that in the main tasks of the 14 th Five-Year Plan for National Health Informatization, the issue of health code was also mentioned in the part of promoting the digital health integration and innovation development system, sharing and sharing the three-year attack, and improving the digital public health capacity. The Plan mentions that it is necessary to "gradually realize the multi-code integration of electronic health code, medical insurance settlement code and financial payment code", and to "take the popularization and application of residents’ electronic health code as the starting point, establish the only main index for residents with ID card numbers as the main index and other certificate numbers as the supplement, and promote" one code for universal use ". In addition, the Plan also mentions "strengthening the use of health code standards, strengthening the implementation of coding and transcoding rules, and promoting mutual recognition and one code communication".

Red Star News reporter noticed that netizens are particularly concerned about the article "every resident has a dynamically managed electronic health record and a fully functional electronic health code". Some netizens have doubts and asked, "Is this health code a trip code?" "Will setting such a health code violate my privacy?"

On July 6, 2022, in Yuncheng, Shanxi Province, a resident scanned the code at the nucleic acid detection point in Xinjiang County for nucleic acid detection. According to vision china

Expert interpretation:

Like mobile electronic health records.

Don’t worry too much about privacy leaks.

For all kinds of questions raised by netizens, Wei Zining, dean of the Management Development Research Institute of Beijing Sanyi Zhiku Hospital, told Red Star News reporter that this health code was not built during the COVID-19 epidemic, and it was not a trip code. The health code in Planning was more like a mobile electronic health record of residents.

"The health code mentioned in the plan is more like an electronic file of residents, which may contain health information of everyone from birth to death. Such as vaccination, case information, family genetic diseases, etc. " Wei Zi-ning said that the health code we often talk about now is actually set up to cope with the epidemic situation in COVID-19. We can see whether the residents have done nucleic acid, whether they are negative or positive, and how many days they have done it. The health code mentioned in the Plan should have a much more comprehensive function than the (current) health code.

Wei Zining said that the setting of the electronic health code mentioned in the Plan can better help doctors understand the personal health status of patients. "Your past medical history and medical records may all be in this health code. When you go to see a doctor, the doctor can fully grasp it in order to make a more scientific diagnosis of the patient."

Wang Chenguang, a professor at Tsinghua University Law School and executive vice president of China Health Law Society, has similar views with Wei Zi-ning. Wang Chenguang told the Red Star journalist that the electronic health code mentioned in the Plan is actually a comprehensive personal health information file, which is used by China to better serve residents’ health by using the Internet and big data.

"At present, the functions of this health code are not completely determined. It may include some functions of this health code currently used to fight the COVID-19 epidemic, but this part of the function is only a small part of it." Wang Chenguang said that with the development of the times, the mobility of people is also increasing. If you have such a health code, it means that everyone’s health information is carried with you. For example, if there is an accident or illness in any area, doctors can know this person’s historical health information through this health code, so as to give the most accurate treatment.

For some netizens who are worried that the health code will reveal personal information, both experts said that this kind of worry is actually unnecessary. "This health code is placed in your personal mobile phone every day. If you don’t show it to others, you should not be able to find it at will, including doctors. Only after my consent, in the case of medical treatment and vaccination, relevant information will be displayed." Wei Zining said.

Wang Chenguang, on the other hand, said that people’s worries about the disclosure of personal privacy are not unreasonable, but there is no need to worry too much. "When building the health code, the relevant institutions definitely need to collect and store personal health information, but this behavior is to protect the health of residents, not to infringe on the privacy of citizens."

Wang Chenguang said that our society is now an information society, and the appearance of this kind of health code is inevitable, which is a normal use of information. Relevant institutions will also prevent people with ulterior motives from maliciously invading when building, and laws and regulations will also regulate the use of health codes.

Red Star Journalist Wu Yang Special correspondent Shui Ning

Original title: "Every resident will have it! What is an electronic health code? Will it reveal privacy? 》

Read the original text

Dragon Boat Festival tickets are cheaper than last year, and some popular tourist routes still have special fares.

  BEIJING, Beijing, June 4 (Reporter Qiu Yu) "During the Dragon Boat Festival holiday this year, the ticket price is very close to the people." The reporter learned from Ctrip and other online travel websites that at present, Beijing, Shanghai, Guangzhou and other places can also find special air tickets to popular tourist destinations. When choosing non-popular tourist destinations such as Quanzhou, the ticket price is 50% cheaper than the same period of last year.

  "Going south" to watch dragon boat races is popular.

  It is understood that during the Dragon Boat Festival holiday this year, the overall ticket price was lower than the May Day holiday, and it was much cheaper than the same period last year, with a drop of about 5%.

  "As soon as the news of the 4-day holiday on May Day came out, the tourism fever exceeded other small holidays. Due to the influence of nearly 200 million tourists, the air ticket resources became very tight, which in turn made the air ticket price rise rapidly. The situation of the Dragon Boat Festival holiday is different. It is in the off-season of the civil aviation market, and the ticket price has generally declined. " Ctrip air ticket booking experts said.

  This has greatly stimulated people’s willingness to travel. A report released by Ctrip shows that nearly 100 million people are expected to travel during the Dragon Boat Festival holiday this year.

  Ctrip ticket big data shows that up to now, the top ten cities for the Dragon Boat Festival holiday are Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Nanjing, Hangzhou, Chongqing and Xi ‘an.

  In the choice of destination, "going south" has become a popular choice. Sanya, Shanghai, Guangzhou, Xiamen, Chengdu, Beijing, Chongqing, Zhuhai, Xi ‘an and Hangzhou are the top ten destination cities for the Dragon Boat Festival holiday. Thailand, Singapore, Japan, Malaysia and other neighboring countries and regions are still the main destinations for outbound travel.

  Some analysts say that dragon boat racing is one of the important customs of the Dragon Boat Festival, which is more common in southern China. Therefore, many people are keen to fly to the south to spend the Dragon Boat Festival and feel the traditional folk culture.

  It is more cost-effective to fly to "unpopular" destinations such as Quanzhou.

  According to reports, the peak of the Dragon Boat Festival holiday is concentrated on the day before and the first day of the holiday, that is, June 6 and 7, of which the ticket departing on the 6 th is the most sought after.

  However, the reporter inquired about online travel websites such as Ctrip on June 3 and found that during the Dragon Boat Festival this year, Beijing and other places set off, and the ticket sources of popular routes are relatively abundant at present, and cheaper air tickets can still be bought during some departure times.

  For example, on June 6th, the lowest ticket price from Beijing to Hangzhou was 480 yuan, equivalent to 20% discount; The lowest ticket price for Beijing Fei Xi ‘an is 645 yuan, and the discount is 3.5 fold; The lowest price of air tickets from Shanghai to Kunming is 740 yuan, which is equivalent to 2.9% discount.

  In addition, what other tips are there to save money when buying a ticket for the Dragon Boat Festival?

  The average price of air tickets to Zhanjiang, Wenzhou, Quanzhou, Taiyuan, Yancheng, Phuket, Jakarta, Ho Chi Minh City and other places was at a historical low in June, with a year-on-year decline of about 50%. These destinations are worthy of a small holiday.

  On June 3, the reporter inquired about online websites such as Ctrip and found that even during the Dragon Boat Festival, Shanghai, Beijing, Guangzhou and other places can still buy ordinary air tickets when flying to the above-mentioned "unpopular" destinations.

  For example, on June 6, Shanghai Feiquanzhou only needs 440 yuan as the minimum, with a discount of 40%; The lowest fare from Shanghai to Wenzhou is 310 yuan, and the discount is 20%.

  Where are you going to play this Dragon Boat Festival?

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

In the past 10 years, the cross-border e-commerce industry has triumphed all the way, and it has been tumbling on the snowy road of the tuyere dividend, which has made the whole industry prosperous..In the past year, the turning point of the industry came, and 2020 became the last gift of the cross-border old times. At this moment, cross-border e-commerce is entering a new era of "uncertain growth", an unknown era that attracts many sellers to find certainty in uncertainty.

In 2021, the growth of cross-border e-commerce industry seems to be in a bottleneck. On the one hand, the risk of instability of Amazon platform increases.,This year’s wave of titles has caused some China sellers who rely on Amazon to generate revenue to encounter large-scale store closures. The platform has developed from high-speed to high-quality development, and the policy has become stricter. On the other hand, the hot market has changed from incremental to stock.,The blue ocean market has gradually become popular, and the platform "price war" has further pushed the competition to white-hot. let alone,There are also a series of annoying problems such as Japan’s exchange rate diving, European tax reform, logistics congestion, and soaring freight rates.

Many sellers realize that it is better to spread risks than to put eggs in one basket..Instead of fighting in the red sea, it is better to find an incremental market.

The most important thing for "reducing risk and finding increment" is multi-platform layout and finding new markets. In the era of information explosion, blindly obtaining information is like looking for a needle in a haystack..If there is a comprehensive study on the global cross-border e-commerce platform,reportI believe that it will definitely give the seller guidance and traction to make more correct decisions.

ECCANG ERP combined with cross-border eye observationThe public data of major e-commerce platforms, major data websites and major research institutions around the world have been sorted out and analyzed for several months, and the "Research on the Competitive Situation and Opportunities of Global Cross-border E-commerce Platforms (2022)" was output.This is the platform and market report of the industry, and it is also the explosion of industry information launched by ECCANG ERP.report.

500 pages detailing 175 platforms and eight regions around the world.

From the structural point of view,reportIt is divided into ten chapters, including the general situation of global e-commerce pattern and economic trend, and the research on various e-commerce platforms in eight markets: North America, Europe, Southeast Asia+India, East Asia, Latin America, Africa, Middle East and Oceania..specificThe catalogue is as follows.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Image source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022).

Judging from the content,Eccangerp-cross-border eye observation has dug deep into the opportunities and challenges of various regions and platforms in this region. Reference dimensionhaveThe current situation and development trend of local economy, the consumption will and level of local residents.E-commerce penetration rateE-commerce platform revenue, traffic, third-party sellers, promotion nodes, hot-selling categories, logistics, payment, investment policies, etc.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Image source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022).

Besides,reportAt the beginning, it makes a summary analysis of the global visits to TOP50 e-commerce websites. Starting from the seller’s actual business growth, this paper makes a horizontal and vertical comparative analysis of the platform opportunity points, and the seller can make a reasonable layout according to the platform potential and its own advantages.

It is worth mentioning that,reportThe research object of is not only the platform,It is also an e-commerce market research book.

From the figure below, we can see that the top five countries in the global e-commerce sales growth forecast in 2021 are:India, Brazil, Russia, Argentina and Mexico.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(TOP10 countries that predict the fastest growth rate of global e-commerce in 2021)Image source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022).

Number one India, forecastexistE-commerce sales will increase by 27.0% this year. Brazil, Argentina and Mexico, as the major economies in Latin America, are ranked in the top, and their predicted sales growth rates all exceed 26%. Although these countries are growing rapidly, there is still huge room for growth compared with developed countries.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),E-commerce sales growth and e-commerce penetration rate in the United States over the years)

Take the United States as an example. In 2020, the total online consumption in the United States was US$ 861.12 billion, ranking second in the world, with a year-on-year increase of 44.0%, the highest in 20 years. In 2021, the growth rate of e-commerce in the United States slowed down, but the penetration rate of e-commerce is still increasing year by year, reaching 18.6% in the second quarter of 2021.

From these data, we can see the growth of e-commerce in various regions, but it is not recommended for sellers to enter these markets and expand blindly.In the market potential, the growth rate is not the only consideration, but also the epidemic situation, economy and infrastructure in the region should be considered.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),India’s economy and e-commerce market analysis)

Specifically, population, e-commerce penetration rate, consumer preferences, and regional e-commerce policies are the inevitable conditions for the development of e-commerce, and these factors are exactly the same.reportOne of the directions of analysis.

Situation analysis,Competition pattern of "one super and many strong"    

reportThere is a more detailed division of 175 platforms, including popular platforms, local platforms and other minority platforms.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Amazon China sellers accounted for 2020)

As far as popular platforms are concerned, Amazon, as a leader, is also the most active platform for sellers in China.among. As shown in the above figure, among the nine Amazon websites in the world, the average proportion of sellers in China will exceed 42% in 2020. For example, in Amazon USA, China sellers account for 42%, Canadian sites account for 56% and Spanish sites account for 55%.

Affected by the decline in market demand this year, the growth rate of all major platforms has slowed down..However, Amazon is still in the position of "one super", and "how strong" is rising rapidly.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Changes in GMV growth rate of various e-commerce giants over the years)

As can be seen from the above figure, Shopify and Walmart have developed rapidly in recent years. In 2021, Walmart’s e-commerce revenue in the global market is expected to increase by 89%, far exceeding Amazon’s 16% increase. Shopify, as a website platform, once surpassed other competitors of Amazon, such as Walmart, Wish and Target, and became the choice of more and more sellers.

In addition to Shopify and Walmart, the strength of established e-commerce platforms such as AliExpress and eBay is particularly strong, and new strength platforms such as Lotte, Mercado libre, Allegro and Target are also rapidly grabbing market share.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Target platform analysis)

In the past, Amazon alone could achieve growth..now,The competition in the industry is intensifying, and the track is constantly shuffling. Sellers should keep a clearer head and keep up with the industry trends in order to maximize the benefits in the game of platform giants.

ECCANG ERP keeps up with the changes in the industry market.now,It has docked 60+ popular cross-border e-commerce platforms such as Amazon, Walmart, eBay, Shopify, Mercado libre, Allegro and Tik Tok.Help sellers manage multi-platform cross-border business efficiently, so that everyone can focus on researching and coping with industry changes.

Since the second half of this year, ECCANG ERP has launched new functions such as financial Kingdee docking, inventory 360, Walmart operation management, etc., based on the continuous iterative function of the seller’s actual business link.Help sellers improve operational efficiency, reduce inventory costs, prevent operational risks, and fully realize high-quality growth of cross-border e-commerce business.

Corner overtaking,Occupy the minds of local consumers   

In recent years, Amazon has made frequent efforts in small European countries, Egypt and other markets, and Shopee announced the opening of the Polish market..However, the pace of giants exploring emerging markets is not always smooth.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Thai e-commerce platform TOP10;; Q3 2021)

Among the popular e-commerce platforms in most countries in Southeast Asia, except Shopee and Lazada, there are no international e-commerce giants such as Amazon and eBay, but the development of local e-commerce is even stronger.In the Polish market, many cross-border e-commerce platforms have suffered setbacks..From April to May this year, the number of users of AliExpress Poland station dropped by 12.4%, and Amazon has never been on the list.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Polish e-commerce visits TOP5;; 2021)

This is because,Compared with cross-border platforms, consumers in some regions trust local e-commerce platforms more.For example, Poland’s domestic e-commerce occupies a very large market share, Allegro’s awareness in Poland reaches 98%, and 96.22% of the platform’s traffic comes from the country.,Germans prefer to shop on websites with de. domain names.,The top three most visited platforms in the Middle East are all from Turkey (Trendyol, n11, GittiGidiyor).

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Top 7 visits to the Middle East e-commerce platform; 2021)

It cannot be ignored that in recent years, local platforms in many countries are also opening to international sellers..For sellers who want to expand, these platforms have fewer sellers and less competition, so they should not be missed.

Rare platform,Nugget track for sellers of featured categories   

In recent years, a large number of niche platforms have mushroomed.

The first is the original manual platform.In 2005, a social fashion appeared in the United States, which opposed excessive consumption and production and was proud of buying and using handmade products. cutstopIn 2020, the value of North American handicrafts market will be about 242.4 billion US dollars. In addition to the well-known Etsy, ArtFire, Aftcra, Zibbet, etc. have also entered people’s field of vision.

Followed by the second-hand platform.Affected by the epidemic, the United States set off a "wave" of second-hand consumption. take for example,Poshmark, the largest e-commerce platform for second-hand transactions in the United States, Grailed, a second-hand platform for men’s wear, Mercari, a second-hand trading platform in Japan, etc.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),Mercari platform introduction)

In addition, there are some niche personalized e-commerce platforms.Such as collectibles, musical instruments, textbooks and other e-commerce platforms,It has also gradually opened up channels for international sellers to settle in, providing opportunities for sellers of related categories.

Which sellers can’t miss it? Reduce risk, enter the market newly, and find increment.   

suchofInformation-richreportWhat types of sellers are suitable for?

First,Sellers who want to operate on multiple platforms and spread risks.In 2021, Amazon’s cleaning activities against illegal sellers made many sellers suffer greatly, making them realize that the greater their dependence on the platform, the uncertain risks they faced.Will be bigger..Many middle and tail sellers began to spill over from Amazon platform to other platforms in order to develop steadily.

Second,Looking for new sellers and new sellers.According to Marketplace Pulse data, from January to March, 2021, Amazon added 295,000 new sellers worldwide. In Amazon’s four core markets (the United States, Britain, Germany and Japan), on average, 75% of the new sellers came from China.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source: Marketplace Pulse 2020.,Number of Amazon sellers & proportion of sales contribution,Image source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022).

The number of sellers is increasing, and the competition is gradually intensifying. In 2020, 90% of Amazon’s global sales will be contributed by more than 360,000 head sellers. 60% is contributed by more than 60,000 head sellers. In other words, most GMV on Amazon platform comes from old sellers.This means that middle and tail sellers and new sellers must find new growth points if they want to enter Amazon, and exploring new blue ocean markets and platforms is an effective way.

Track summary, win at the starting line,Summary of 175 platform websites     

In order to facilitate quick positioning, 175 platform websites are included at the end of this book. Some screenshots are attached here..

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

Cross-border e-commerce platform report, deeply dissecting 175 platforms around the world.

(Source:Research on Global Cross-border E-commerce Platform Competition Situation and Opportunities (2022),175 platform websites, part)

Due to the limited space, the above is a partial introduction to "Research on Competition Situation and Opportunities of Global Cross-border E-commerce Platforms (2022)", accounting for only.reportThe tip of the iceberg, please check out more exciting content.Genuine.

About ECCANG ERP

ECCANG ERP, as a one-stop cross-border e-commerce management system under Shenzhen Yicang Technology Co., Ltd., has been connected with 60+ cross-border mainstream platforms such as Amazon, Walmart, Shopee and Shopify, and can provide refined and digital management of cross-border whole processes such as procurement, sales, inventory, logistics and finance. At present, it has served 100+billion-level selling users and 30,000+growing seller users, effectively helping China enterprises to go to sea!

(Editor: Jiang Tong)

(Source: Yicang)

The above content only represents the author’s own point of view, not Hugo’s cross-border position! If you have any questions about the content, copyright or other issues, please get in touch with Hugo within 30 days after the publication of the work.

Chen Shilin

  Chen Shilin

  Professional standards and enthusiastic service help the construction of consumer rule of law.

  Lawyer Chen Shilin is a typical representative of Zhenjiang community in the field of consumer rights protection. He is active and enthusiastic about consumer rights protection, and has made outstanding contributions with professional standards and enthusiastic service spirit in the field of safeguarding consumer rights and building a harmonious consumption environment for many years, and achieved good social effects.

  I. Brief Introduction of Lawyer Chen Shilin

  Chen Shilin, deputy director and part-time lawyer of Jiangsu Lutao Law Firm. Specializing in civil and commercial lawyer business, he is a member of the lawyer service group of Zhenjiang Consumers Association, a member of Zhenjiang Financial Consumption Dispute Mediation Committee, and has been rated as a special contributor to consumer rights protection in Zhenjiang. Over the years, he has provided various legal services to many consumers with profound professional skills and rich practical experience.

  Lawyer Chen Shilin is also the party member of the Communist Party of China, with a master’s degree in law, a doctoral student in management, an associate professor at Jiangsu University, and a master’s tutor. He is currently the vice president of the Economic Law Research Institute of Jiangsu Law Society, the legal adviser of Zhenjiang Municipal People’s Government, the secretary general of Zhenjiang Economic Law Research Institute, and the vice president of Jiangsu Zhenjiang Institute of Government by Law. In 2017, he was awarded the title of "Top Ten Lawyers" in Zhenjiang Judicial Administration System. He has published dozens of papers in Chinese core, CSSCI and other periodicals, and presided over or participated in more than ten projects with national social science fund projects and provincial and ministerial projects.

  Second, the advanced deeds of lawyer Chen Shilin’s consumer rights protection

  (1) Lawyer Chen Shilin, as a member of the Legal Service Group of Zhenjiang Consumers Association, actively played the role of professional director to lead the team of law firms to actively participate in consumer rights protection, ran for rights protection for many consumer disputes, and became a typical representative in the field of consumer rights protection in Zhenjiang. Miss Zhang (a pseudonym), a citizen of Zhenjiang, bought a set of commercial housing from a developer as a wedding room, only to find that there were nearly 100 cracks up and down the house when it was renovated. Miss Zhang went to the developer to defend her rights, but the developer refused to pay attention. After learning about the situation, lawyer Chen Shilin personally visited the commercial house purchased by Miss Zhang several times before and after, and helped Miss Zhang contact the notary department to notarize the cracks and preserve the evidence. At Miss Zhang’s request, lawyer Chen Shilin accompanied Miss Zhang and her relatives to the developer several times to defend their rights and interests. The developer still has a tough attitude, saying that if you want to sue, you can’t win. Lawyer Chen Shilin first helped Miss Zhang to contact the Consumers Association, and asked the Consumers Association to help mediate the situation. At the same time, she prepared evidence materials and legal documents, and helped Miss Zhang to contact the appraisal agency to make an appraisal conclusion on the nature, causes and effects of housing quality problems, and was ready to go through litigation and apply for arbitration. In the mediation process of Consumers Association, developers still don’t cooperate to solve it. Fortunately, in the arbitration, under the careful preparation and due diligence of lawyer Chen Shilin, the developer finally admitted its quality problems and was willing to bear the repair costs and related losses of Miss Zhang during the trial. A lot of work done by lawyer Chen Shilin finally got initial feedback, and the road of safeguarding rights taken by Miss Zhang finally saw the dawn of victory, and justice was initially done.Now the case is waiting for the original design unit to issue a repair plan.

  In addition, lawyer Chen Shilin also organized and led lawyers to provide help for consumers’ rights protection through legal consultation, case analysis and participation in negotiations, and did a lot of rights protection work.

  (2) Lawyer Chen Shilin actively participated in the analysis and demonstration of many difficult consumer cases, and made great contributions to the proper settlement of consumer rights protection cases in Zhenjiang City. Mr. Zhao (a pseudonym), a citizen of Zhenjiang, spent more than 600,000 yuan to buy an imported SUV, but soon after returning home, he unexpectedly found that this car was actually a refurbished car after the explosion of Tianjin Port, and the merchant did not mention it at all during Mr. Zhao’s car purchase. After Mr. Zhao failed to find a merchant to defend his rights, he was angry and took the merchant to court. Under the background that Zhenjiang Consumers’ Association and the competent court have established the docking mechanism of litigation and mediation, lawyer Chen Shilin actively responded to the call of the Consumers’ Association and the court, provided expert opinions and arguments for the pre-trial mediation of this case, assisted the Consumers’ Association and the court in doing a lot of work, and determined a more reasonable compensation amount in combination with the damage suffered by consumers, the amount of compensation claimed, the fault of merchants and the burden of proof, and actively promoted the mediation to close the case. In the end, under the mediation of the court, the merchant fully refunded Mr. Zhao and paid him nearly 1 million yuan in compensation. This case has aroused great repercussions in Zhenjiang City, and achieved good social effects, which has played a positive leading and exemplary role in consumer rights protection.

  (3) Lawyer Chen Shilin has organized lawyers to participate in public welfare activities such as the 315 party for many years to carry out consumer law popularization. During the period from 2015 to 2018, lawyer Chen Shilin actively responded to the call of Consumers Association, and organized many lawyers from Jiangsu Lutao Law Firm to participate in consumer public welfare activities such as the 315 party, so as to popularize consumer rights protection among mass consumers. The forms of participation are flexible and diverse, including home visits to consumer complainants, live broadcasts, off-site connections, and lectures on law popularization. The content provided is rich and colorful, including defending the rights of commercial housing leakage problems, automobile maintenance complaints, and revealing investment scams. Under the active arrangement of lawyer Chen Shilin, the lawyers of Jiangsu Lutao Law Firm provided professional advice to consumers with superb knowledge and professionalism, and made positive contributions to the popularization of consumer law and legal rights protection in Zhenjiang, and won unanimous praise from the masses.

  (4) Lawyer Chen Shilin responded to the requirements of the Consumers Association and organized lawyers to conduct consumption surveys. From September to October, 2018, lawyer Chen Shilin actively responded to the call of Consumers Association, and organized a number of lawyers from Jiangsu Lutao Law Firm to carry out consumer appraisal activities in the whole city in view of the service attitude, etiquette quality, work standard and workplace environment, commitment to honor the right to know, clear code and accurate measurement, convenient network setting, convenient complaint resolution and so on. During the two-month evaluation activity, a total of 420 questionnaires were sent out, and 412 were recovered, with a feedback rate of 99%. The survey questions of this activity were comprehensive and systematic, with a large number of participants, various forms of activities and all-round participation of consumers. Many rationalization suggestions were put forward for the public service industry, and the satisfaction was gradually improved, which played a positive role in further standardizing the business behavior of the public service industry, improving service quality and improving service efficiency.

  (5) Lawyer Chen Shilin responded to the call of the Consumers Association and actively provided expert advice for consumer legislation. Over the years, lawyer Chen Shilin has been enthusiastic about consumer legislation, actively responded to the call of Consumers Association, and organized lawyers from Jiangsu Lutao Law Firm to provide professional and rigorous expert opinions for consumer legislation such as the Measures for the Identification and Management of Breach of Credit Infringement on Consumers’ Rights and Interests in Zhenjiang City, and made profound research and demonstration for hot and livelihood issues closely related to consumer fields such as product trademark norms and the impact of product quality on consumption, and actively organized and hosted the Jiangsu Consumer Public Interest Litigation Forum. All the work done by lawyer Chen Shilin over the years has made great contributions to the promotion of consumption legislation in Zhenjiang, the regulation of operators’ legal operation and the protection of consumers’ legitimate rights and interests. His paper "On Key Issues of Pre-litigation Work of Consumer Rights Protection Public Interest Litigation" was awarded the first prize by the sixth excellent paper on market supervision.

  (6) Lawyer Chen Shilin has given dozens of lectures to protect consumers’ rights and popularize the law for operators. Over the years, lawyer Chen Shilin has led lawyers from Jiangsu Lutao Law Firm into communities, squares, universities, financial institutions and other places to give dozens of publicity lectures on consumer rights protection for students, women, the elderly and other consumer groups. Through on-site lectures, face-to-face answers, free consultation and other forms, he has explained the knowledge of rights protection to consumers, analyzed the difficulties and doubts about rights protection, and guided consumers to realize rights protection through legal channels and effectively solve mass problems. At the same time, Mr. Chen Shilin also led lawyers to conduct publicity on business popularization for business operators such as chambers of commerce, banks, federations of industry and commerce, and publicized legal business concepts for these operators through legal salons and lectures on law popularization, pointing out the risks of illegal business operation and infringement of consumers’ rights and interests, solving the core problems of consumer complaints, and making great contributions to building a harmonious consumption environment and realizing the rule of law in consumption, with remarkable social effects.

  Lawyer Chen Shilin gives full play to his legal specialty under the background of professional lawyer and associate professor of university law school, actively uses his knowledge and years of practical experience in professional fields for many years, and is dedicated to serving public welfare, society and people, striving to find a balance point of mutual benefit and harmonious consumption between mass consumers and legal operators, which has greatly promoted the cause of consumer rights protection, consumer rule of law and consumer harmony in Zhenjiang. Steadily carried forward the socialist core values with practical actions, left many indelible and touching deeds in the field of consumer rights protection in Zhenjiang, and achieved outstanding results in popularizing the law and won wide acclaim from the masses.

Beijing added 1,185 local confirmed cases and 1,488 asymptomatic infected cases yesterday.

CCTV News:According to the report of Beijing Health and Health Commission, from 0: 00 to 24: 00 on December 8, there were 1,185 local confirmed cases and 1,488 asymptomatic infected cases (including 19 asymptomatic infected cases) in Beijing, 1 suspected case, 2,464 isolated observers and 191 social screening personnel. Seven confirmed cases imported from abroad and nine asymptomatic infected people were added, and no suspected cases were added. 397 cases were cured and discharged, and 1524 cases of asymptomatic infection were released from medical observation.

[Locally confirmed cases]

Confirmed cases 1 to 9: currently living in Xicheng District;

Confirmed cases 10 to 12: currently living in Chaoyang District;

Confirmed cases 13 to 30: currently living in Haidian District;

Confirmed cases 31 to 38: currently living in Fengtai District;

Confirmed cases 39 to 66: currently living in Shijingshan District;

Confirmed cases 67 to 72: currently living in Tongzhou District;

Confirmed cases 73 and 74: now living in Changping District;

Confirmed case 75: now living in Huairou District;

Confirmed cases 76 and 77: currently living in Pinggu District;

Confirmed case 78: currently living in Miyun District;

Confirmed cases 79 to 87: currently living in the Economic Development Zone.

All the above are social screening personnel, and they were diagnosed as confirmed cases on December 8.

Confirmed cases 88 to 130: currently living in Dongcheng District;

Confirmed cases 131 to 176: currently living in Xicheng District;

Confirmed cases 177 to 480: currently living in Chaoyang District;

Confirmed cases 481 to 585: currently living in Haidian District;

Confirmed cases 586 to 625: currently living in Fengtai District;

Confirmed cases 626 to 665: now living in Shijingshan District;

Confirmed cases 666 to 669: currently living in Mentougou District;

Confirmed cases 670 to 673: now living in Fangshan District;

Confirmed cases 674 to 789: currently living in Tongzhou District;

Confirmed cases 790 to 817: currently living in Shunyi District;

Confirmed cases 818 to 933: now living in Changping District;

Confirmed cases 934 to 947: currently living in Daxing District;

Confirmed cases 948 to 974: currently living in Huairou District;

Confirmed cases 975 to 1038: currently living in Pinggu District;

Confirmed cases from 1039 to 1091: currently living in Miyun District;

Confirmed cases 1092 to 1119: currently living in Yanqing District;

Confirmed cases 1120 to 1166: currently living in Economic Development Zone.

All of the above are isolated observers, who were diagnosed as confirmed cases on December 8.

【 Native asymptomatic infected person 】

Asymptomatic infected persons 1 to 3: currently living in Dongcheng District;

Asymptomatic infected persons 4 to 17: currently living in Xicheng District;

Asymptomatic infected persons 18 to 28: currently living in Chaoyang District;

Asymptomatic infected persons 29 to 41: currently living in Haidian District;

Asymptomatic infected persons 42 to 49: currently living in Fengtai District;

Asymptomatic infected people 50, 51: now living in Shijingshan District;

Asymptomatic infected person 52: currently living in Mentougou District;

53 to 58 asymptomatic infected people: now living in Fangshan District;

Asymptomatic infected persons 59 to 62: currently living in Tongzhou District;

Asymptomatic infected persons 63 to 66: currently living in Shunyi District;

67 to 71 asymptomatic infected people: now living in Changping District;

Asymptomatic infected persons 72 to 98: currently living in Daxing District;

Asymptomatic infected person 99: now living in Huairou District;

100 to 103 asymptomatic infected persons: currently living in Pinggu District;

Asymptomatic infected person 104: currently living in the Economic Development Zone.

All of the above are social screening personnel, and they were diagnosed as asymptomatic infected people on December 8.

Asymptomatic infected persons 105 to 179: currently living in Dongcheng District;

180 to 270 asymptomatic infected people: now living in Xicheng District;

Asymptomatic infected persons 271 to 872: currently living in Chaoyang District;

Asymptomatic infected persons 873 to 960: currently living in Haidian District;

Asymptomatic infected persons from 961 to 1045: currently living in Fengtai District;

Asymptomatic infected persons from 1046 to 1052: currently living in Shijingshan District;

Asymptomatic infected persons from 1053 to 1057: currently living in Mentougou District;

Asymptomatic infected persons from 1058 to 1146: currently living in Fangshan District;

Asymptomatic infected persons from 1147 to 1205: currently living in Tongzhou District;

Asymptomatic infected persons from 1206 to 1238: currently living in Shunyi District;

Asymptomatic infected persons from 1239 to 1344: currently living in Changping District;

Asymptomatic infected persons from 1345 to 1411: currently living in Daxing District;

Asymptomatic infected persons from 1412 to 1417: currently living in Huairou District;

Asymptomatic infected persons from 1418 to 1442: currently living in Pinggu District;

Asymptomatic infected persons from 1443 to 1461: currently living in Miyun District;

Asymptomatic infected persons from 1462 to 1465: currently living in Yanqing District;

Asymptomatic infected persons from 1466 to 1488: currently living in the Economic Development Zone.

All of the above are isolated observers, who were diagnosed as asymptomatic infections on December 8.

Suspected local case: I live in Chaoyang District, and I am an isolated observer. I was diagnosed as a suspected case on December 8.

[Imported confirmed cases]

Confirmed case 1: China, who arrived at Beijing Capital Airport from Russian on December 1st, was sent to a centralized isolation hotel through closed-loop management, and was diagnosed as a confirmed case on December 8th.

Confirmed cases 2 and 4: China nationality, arrived at Beijing Capital Airport from Britain on December 6, and were sent to the centralized isolation hotel through closed-loop management, and were diagnosed as confirmed cases on December 8.

Confirmed case 3: China, arrived at Beijing Capital Airport from Ethiopia on December 2, and was sent to a centralized isolation hotel through closed-loop management. It was diagnosed as a confirmed case on December 8.

Confirmed case 5: Russian, arrived at Beijing Capital Airport from Russia on December 1, and was sent to a centralized isolation hotel through closed-loop management. It was diagnosed as a confirmed case on December 8.

Confirmed case 6: China, who arrived at Beijing Capital Airport from French on December 1st, was sent to a centralized isolation hotel through closed-loop management, and was diagnosed as a confirmed case on December 8th.

Confirmed case 7: Korean, arrived at Beijing Capital Airport from South Korea on December 3, and was sent to a centralized isolation hotel through closed-loop management. It was diagnosed as a confirmed case on December 8.

All the above cases have been transferred to designated hospitals, epidemiological investigations have been carried out, and control measures have been implemented as required.

Citizens and friends should be the first person responsible for their own health, continue to raise awareness of prevention and control, master relevant health knowledge, adhere to good hygiene habits such as wearing masks, washing hands frequently, and keeping a safe social distance, especially taking care of the elderly at home, people with basic diseases, infants and children and other vulnerable people, reducing visitors, trying not to go to crowded places with poor air circulation, staying away from people with fever and cough, keeping a safe social distance, and doing good hand hygiene after returning home. The elderly have low resistance and a high proportion of basic diseases, and they are the high-risk group to cause severe illness after Covid-19 infection. Vaccination with COVID-19 vaccine can effectively reduce the risk of severe illness and death after infection. It is suggested that the elderly who are not contraindicated and meet the vaccination conditions should be vaccinated as soon as possible, and the booster immunization should be completed as soon as possible after 3 months of complete vaccination.

Apple Taipei store buys products without refund or exchange! Broken heart of fruit powder: different treatment from mainland China

Overseas Network July 4th The first Apple Store direct store in Taiwan Province was grandly opened last Saturday (1st). Some fruit powder found that the receipt of the Apple products purchased in the Apple Taipei 101 direct store said no return, which triggered a discussion among netizens on the return policy of the Apple direct store.

According to the purchase policy of Apple Direct Stores in Taiwan Province announced on Apple’s official website, as can be seen from the webpage, it is indeed clearly listed that "all Apple and Beats products purchased from Apple Direct Stores in Taiwan Province are not allowed to be returned or exchanged."

In addition, "if you are not satisfied with the other products you bought, please return them together with the original receipt and original packaging within 14 days after the purchase date." The announcement policy also pointed out that if you buy a non-Apple original product, that is, a third-party product, if it is found to be defective afterwards, you can return it within 14 days of the purchase date. If the product is intact and undamaged, you can apply for a return or refund.

In this regard, Taiwan Province media verified with Apple’s official, and Apple responded that Apple Store has made corresponding policies and measures for different regions. At present, the sales policies of Apple’s direct stores in Taiwan Province are subject to official website’s announcement. In addition, if you purchase all Apple products online through Apple official website in Taiwan Province, you will enjoy 14-day return service.

The official customer service also suggested that when you buy the on-site inspection machine, you must check it very clearly. If you find any defects or faults, you must ask for replacement immediately. If the machine has been inspected at the scene and the payment is completed, it is found that the purchased product is defective after returning home, and the Apple Direct Store will not accept the return.

However, it can be seen from Apple’s official website that in the mainland direct stores, it enjoys a 14-day return guarantee. This shows the differences in Apple’s sales policies, and this kind of differential treatment also makes many Taiwan Province fruit fans feel chilling.

According to overseas reports, Taiwan Province’s first Apple Store opened in Taipei 101 at 11: 00 am on July 1, attracting Taiwan Province’s "fruit fans" to make a pilgrimage in the morning. Some people even waited in line three days ago, and the crowds were full and endless, with at least 700 to 800 consumers queuing in the morning.

The Apple Direct Store in Taiwan Province is its 497th branch in the world. This time, the Apple Direct Store in Taipei takes "Tree" as the theme, and presents "the beauty of meeting" with huge paper-cutting art, citing the traditional custom of Taiwan Province: in the past agricultural era, every village in Taiwan Province always prepared a pot of tea under the banyan tree at the head of the village, so that travelers passing by could drink it when they were thirsty, and after a short rest, they continued to embark on a brand-new journey. This time, Apple cited the local tradition in Taiwan Province, hoping that Taiwan Province people can exchange ideas, have fun and start again here.

According to the report, after the opening of Apple Direct Store in Taiwan, the biggest benefit for Apple users is "more convenient maintenance". In the past, Apple only had distributors in Taiwan Province and no direct stores. If the products had to be repaired, the distributors had to send them to Singapore for repair. Even if it took only 3-5 working days from receipt to delivery, it would take at least two weeks. In addition, in the past, there was no public price for the maintenance of Taiwanese apples. If they were sent to dealers, they could still have reasonable prices. However, if they were sent to general communication companies, the prices of many parts were uneven and the quality of maintenance was difficult to guarantee, which made Taiwan Province consumers quite troubled. (Comprehensive/Overseas Network Sun Meng)

Amazon and shopee, a cross-border e-commerce platform, compare which one is better, their respective advantages and disadvantages.

Amazon and shopee, a cross-border e-commerce platform, compare which one is better, their respective advantages and disadvantages.

At present, the cross-border e-commerce industry is very hot, and there are many cross-border e-commerce platforms, such as Amazon, shopee, eBay, lazada, wish, etc., and each platform has its own advantages and disadvantages. Today, let’s talk about the hottest Amazon and Shrimp in the market.

First of all, let’s talk about the markets targeted by the two platforms:

Although Amazon is said to have opened stores all over the world, the sites it pays attention to are Europe Station, North America Station and Japan Station, and other sites have just been established for about a year, and they are still not very stable. Shrimp skin is mainly aimed at the Southeast Asian market. At present, there are seven major sites: Taiwan Province, Malaysia, Indonesia, Thailand, Singapore, Viet Nam and the Philippines. Relatively speaking, Taiwan Province Station is relatively easy to do, because the languages are similar, so Taiwan Province Station can be opened at the first stop.

Mode of platform

Amazon has two modes: FBA and FBM. FBA is the boutique mode. First, it needs a large number of goods to be sent to Amazon’s overseas warehouses, which are delivered by Amazon officials. The advantage is that the logistics cost is low and the timeliness is relatively fast. The disadvantage is that it needs to be stocked. Secondly, it is necessary to ensure that the goods can be sold, and if they cannot be sold, they will lose money. (Novice Xiaobai does not recommend doing FBA directly)

There are two modes of shrimp skin, boutique and distribution. The profit of shrimp skin is not as high as that of Amazon, which is about 30-50%, Amazon is about 40-70%, and special products are about 100-200%. However, the shrimp skin takes the order quantity, and it is no problem for a stable store to pay more than 40 orders a day. Unlike Amazon, Amazon takes the customer unit price, which may be several orders a day, but the customer unit price is high.

Store registration conditions of two platforms

Amazon: business license, dual-currency credit card, mobile phone number, email address and ID card.

Shrimp skin: business license, screenshots of the store’s order flow or capital flow in the past 3 months (any store can be used, such as Pinduoduo, Taobao, JD.COM, Amazon, etc.), QQ number.

Platform service fee

Amazon has no deposit, but the platform has store rent every month, which is 25 pounds for Europe station and 39.9 dollars for North America station, followed by 8-15 points after the store issues the order.

Shrimp skin has no deposit and no rent. In the first three months, shrimp skin still has a certain subsidy for the store. After three months, the platform will charge a 5% commission on the order, which is also deducted from the turnover after the transaction. Basically, it can be said that it is zero cost to open a store.

Communication aspect

Amazon didn’t chat in time. Customer service came and went through email. The seller only needs to reply within 24 hours.

There is timely chat customer service for shrimp skin. The first stop is Taiwan Province site, and the correspondence is sent in the form of traditional Chinese characters. shopee provides some measures for the seller about customer service. Indonesian and Thai sites, Shopee has local customer service teams, through which the seller can communicate with the buyer.

In terms of profit

Amazon’s customer unit price is higher than that of shrimp skin, and the profit is generally 40%-70%. The platform draws 8-15 points. The customer unit price is high and the profit is high, but the order volume is small.

The profit of shrimp skin is not as high as that of Amazon, and the profit of a single order is 30%-50%. However, shrimp skin is in volume, and orders are basically issued in the first week. It is no problem to issue dozens of orders in January. The orders for shrimp skin are not the same as those of domestic e-commerce. The orders for shrimp skin are basically that one buyer buys multiple goods at the same time.

Logistics aspect

The delivery process of Amazon FBM mode is that the store issues the order and sends it to the international transit warehouse, and then the staff of the transit warehouse packs it twice and issues it to foreign countries.

The delivery process of dried shrimps is to send them to the transit warehouse of dried shrimps in China after the store issues the order. There are five warehouses in Shanghai, Guangzhou, Shenzhen, Yiwu and Fujian, which are delivered by dried shrimps officials.

Store operation

All the modes of operation without goods supply are similar. They collect goods from other e-commerce platforms and upload them to their own stores. Amazon earns information difference and exchange rate difference between countries, and shrimp skin earns information difference and price difference. Amazon has no limit on the number of uploaded goods, but the number of new stores is only 1,000 in the first week. After the first week is over 1,000, it will apply to the platform for expansion, which will be unlimited after almost two or three applications. Shrimp skin has a limit on the number of uploaded products in the store. Only 1,000 products can be uploaded in the first month, and the number will be expanded to 3,000 after five orders are issued. At present, the maximum number will be extended to 2,000, and generally new stores will issue orders in the first week.

Prescription aspect

Generally, the logistics time limit of Amazon Europe Station in North America Station is about 25 days before customers receive the goods completely, and usually send air parcels.

The logistics aging of shrimp skin is faster than Amazon, because Southeast Asia is also close to us, usually in 5-10 days.

In terms of expense settlement

Amazon’s settlement method is that Amazon binds its own third-party collection account, and the third-party collection account is bound to my savings card. There will be an exchange rate conversion fee of 0.7, and the payment cycle of Amazon is 14 days, plus the customer receives the goods for about 10 days, which is almost 25 days. Shrimp skin supports P card and pingpong (third-party collection platform) to make payment. The payment cycle of shrimp skin is usually twice a month, at the beginning of the month and in the middle of the month, respectively, and the settlement currency is US dollars except Singapore station using Singapore dollar and Vietnam station using Vietnamese dong.

In fact, these two platforms have their own advantages and disadvantages. Amazon has high customer unit price and high profit, but the operation and logistics timeliness are not as simple as shrimp skin. Shrimp skin has low profit but large quantity, and it is easy to get started and operate. You can see the profit in a short time, and the logistics speed is relatively fast. All these two platforms are good choices at present. The final decision on which platform to choose depends on yourself (source: cross-border e-commerce bigwigs).

The above content belongs to the author’s personal opinion and does not represent Hugo’s position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. 

(Source: Cross-border e-commerce incubation)

Talking from CarMax: The used car industry has entered the era of "all-round" war.

foreword

In general, the second-hand car market in China and the second-hand car market in the United States are also facing the challenges brought by the Internet and e-commerce, but there is still a big gap between the two sides in land policy and market environment, so it is impossible to make a parallel comparison. However, whether in China or the United States, the used car industry has entered the era of online and offline all-round war, and the lack of any link may make used car retailers at a disadvantage in the competition.

The used car market in the United States is highly dispersed. According to the data of the used car industry in the United States, there were about 40 million used cars sold in the United States in 2017, of which about 22 million were between 0 and 10 years old. There are about 18,000 franchised dealers in the United States (similar to domestic 4S stores). CarMax thinks this is their main retail competitor. Franchisees sell both new and used cars, so they master most of the new used cars. Franchisees also use their franchise relationship with automobile manufacturers to mark some used cars as "officially certified used cars", which is an advantage that ordinary used car retailers do not have, and CarMax is no exception.

Of course, in addition to franchised dealers, second-hand car retailers will also face competition from independent second-hand car dealers, e-commerce platforms and C2C trading organizations.

Established in 1996, CarMax, a second-hand car retailer, showed in its latest financial report that it has retailed 71,512 second-hand cars. With this achievement, CarMax has ranked first among second-hand car retailers in the United States.In addition, CarMax is one of the largest wholesale vehicle auction operators in the United States and one of the largest used car financing providers in the United States.

A long history does not mean that CarMax is complacent. In FY 2018, about 90% of customers who bought vehicles from CarMax first visited websites or mobile applications online.

Overview of CARMAX FY 2018 data

Today, we will briefly outline the commercial prototype of the largest used car retailer in the United States from three parts: retail, auction and finance.

retail

According to the latest annual report of CarMax, the company currently has 188 used car stores in the United States, of which 111 stores are located on their own land and 77 stores use leased land.. In FY 2019, CarMax plans to open 15 stores. In FY 2020, CarMax plans to open 13-16 stores.. At present, the number of CarMax employees has exceeded 25,000. In terms of vehicle sources, most of them come from individual car owners, and a smaller part comes from wholesalers, franchisees and independent dealers, and leasing companies.

The second-hand car business in the United States is also seasonal, with the strongest traffic and sales in spring and summer. Sales usually grow the slowest in autumn. In February and March, the traffic and sales of used car retailers began to increase, which coincided with the federal income tax rebate season in the United States.

The second-hand car industry in China also has seasonal laws, which started to decline in December of the previous year and gradually picked up in July.

The car purchase process in CarMax stores is different from the traditional American car retail experience. First of all, CarMax provides a free evaluation for the vehicle, and also provides a written quotation for the owner. After purchasing used cars, CarMax refurbished each used car to meet the relevant quality certification standards. This process includes checking the engine and all major systems. CarMax quality certification standards are developed by CarMax internally and are not affiliated with any third party or original equipment manufacturer. CarMax has the cost of renovation and maintenance in the quotation to consumers. Almost all used car shops in CarMax provide vehicle maintenance services, and the larger stores even have renovation services, which is similar to having the qualification and ability of a domestic first-class repair shop.

CarMax every used car must pass the inspection before it is sold, and promises to get a refund within five days. Each car is also provided with a 30-day limited warranty service, and some paid extended warranty services and financial services are provided to consumers.

Among the domestic second-hand car retail e-commerce companies, Renren, Guazi and Youxin have also adopted the methods of self-construction, joint venture or selection of a third party for second-hand car servicing. The preparation of used cars has a great influence on the price of vehicles and the consumer experience in the process of vehicle sale.

CarMax will transfer almost all the used cars in the inventory to local stores, and the storage is the store. In addition to retailing used vehicles, CarMax also sells new vehicles in two locations under franchise agreements. The integration of warehouses and doors and the sale of new cars are also one of the focuses of domestic used car e-commerce players.

auction

It is worth noting that CarMax pays attention to used cars of 0-10 years old; These vehicles usually cost between $11,000 and $35,000. CarMax evaluates vehicles by age, mileage or condition, and less than half of them meet its retail standards. Vehicles that do not meet the retail standards will be auctioned to franchisees through CarMax’s on-site wholesale auction.

In the United States, CarMax car auction market has two main competitors: Manheim, a subsidiary of Cox Enterprises, and KAR auction service company, which together account for 70% of the wholesale car auction market in North America. These competitors auction vehicles of all ages, while CarMax’s auction mainly sells older vehicles with higher mileage.

At present, the vehicles sold in CarMax wholesale auction are about 10 years old and have more than 100,000 miles. Dealers pay CarMax a certain percentage according to the sales price of the vehicles they buy. Its auction activities are usually held once a week or once every two weeks. 

In other words, retailers who have the ability to obtain car sources from the C end will have more and better used car sources, while retailers like CarMax may keep good car sources for themselves and auction almost used cars to other players. Generally speaking, the ability to collect cars independently is very important in the used car industry.

Previously, Dasou car carried out an advertising campaign in the name of car dealers, one of the purposes of which was to strengthen the car dealers’ car collection ability and ensure that car dealers in the system maintained a strong C-end car collection ability.

At present, there are many e-commerce companies engaged in the auction of used cars in China, including Cheyi Auction, Youxin Auction, Alliance Auction, Weipu Used Car Auction and Daily Auction. Even a number of C2C second-hand car e-commerce companies have begun to actively deploy auction modes, such as the speed auctions of many car groups and the quick sales of everyone under Renren.

finance

In addition to the trading link, CarMax Auto Finance (CAF) is also one of the main sources of the company’s revenue. According to its financial report, as of February 28, 2018,CAFTotal revenue in fiscal year 2018$421.2 million,Compared with FY 2017, it increased by 14.1%.CAFIn its $11.62 billion managed accounts receivable portfolio, it is about895,000 customer accountsprovide services. However, it is worth mentioning that CAF is not the most important participant in automobile consumption finance, and the mainstream players are still banks, exclusive financial departments of new car manufacturers, credit cooperatives and independent financial companies.

Overview of CarMax automobile finance

CAF’s main competitors are banks and credit cooperatives that provide direct financing to customers who buy used cars. The main driving force of CAF’s growth is the growth of CarMax retail used car sales, and typical transactions drive financial growth.

The increase of CAF income is mainly due to the increase of average management accounts receivable and the decrease of loan loss reserve, which is partly offset by the lower percentage of total interest rate.

CarMax auto finance is mainly oriented to the retail market, and there are many players in China, such as Murray Finance and Youxin Finance. China used car e-commerce company also provides B2B storage services for used car dealers, and the main players are the No.1 car loan and the used car home. Earlier, the IPO financial report of Youxin showed that Youxin also participated in the second-hand car storage service.

Competition from Internet and E-commerce

However, it is undeniable that in the United States, the Internet is increasingly used in the second-hand car market. Buying and selling second-hand cars and providing vehicle financing may have a significant adverse impact on the sales and operating performance of CarMax.

American second-hand car retailers also face competitors from e-commerce, including second-hand car pricing information can be queried online, which makes it difficult for second-hand car dealers to distinguish their customers’ products from competitors’ products, resulting in a decline in retail profit margins. Although search engines and online classification websites are not the direct competitors of American used car retailers, online traffic is directed to the websites of competitive car retailers, which makes the competition of used car retailers more diversified.

It is more and more difficult to sell used cars through a single channel (whether online or offline), which is similar to the environment faced by domestic used car retailers.

For example, some websites provide consumers with online evaluation tools to generate quotations and promote consumers to buy at any used car retailer, and evaluation tools have become one of the entrances to used car transactions. There are also a large number of online appraisal companies in China, such as blueprint price, fair price, accurate appraisal, car 300 and car E appraisal. CarMax believes that online evaluation tools may increase the purchase cost of used car retailers because of price transparency.

In addition to the Internet and e-commerce, some companies in the United States sell software and data solutions to new and used car dealers, so that these dealers can provide source and price inventory more effectively. Domestic second-hand car management system providers include Big Windmill, Car Win, Car Netcom, Car Visitors and so on.

In general, the second-hand car market in China and the second-hand car market in the United States are also facing the changes brought by the Internet and e-commerce, but there is still a big gap between the two sides in land policy and market environment, so it is impossible to make a parallel comparison. However, whether in China or the United States, the used car industry has entered the era of online and offline all-round war, and the lack of any link may make used car retailers at a disadvantage in the competition.

— END —

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Notice of Zoucheng Municipal People’s Government Announcement "Master Plan of Yishan Scenic Area (2017

  The Master Plan of Yishan Scenic Area (2017-2030) has been compiled. In order to solicit opinions and suggestions from all walks of life and make the plan more scientific and reasonable, it is now publicized to solicit opinions from all walks of life. The general public can make comments and suggestions by telephone, e-mail, letter and written opinions. Please attach a contact number for written opinions or suggestions.

   First, the announcement time

   December 21st, 2020-December 28th, 2020

   Second, the announcement content

   (1) Main content: the text of the Master Plan of Yishan Scenic Area (2017-2030).

   (2) Main drawings: 1. Evaluation map of jing yuan; 2. General plan; 3, road traffic planning; 4 land planning map.

   Iii. Feedback methods of opinions and suggestions

   Contacts: Ding Meng and Sun Xiaotong.

   Tel: 0537-5670114, 5355396

   E-mail: ysgwh2013@163.com, zczrbhd@163.com

   Address: Zoucheng Yishan Scenic Area Development Service Center and Zoucheng Natural Resources and Planning Bureau.

 

 

Master Plan of Yishan Scenic Area (2017-2030)

Article 1 Planning purpose

According to the regulations of the State Council on scenic spots, this plan is specially revised to strengthen the strict protection and sustainable utilization of Yishan scenic spot.

Article 2 Scope and area of scenic spots

The total area of Yishan scenic spot in this planning is about 46.46KM2, and its extreme geographical coordinates are 116 59 ′ 18 ″-117 04 ′ 07 ″ east longitude and 35 17 ′ 24 ″-35 24 ′ 45 ″ north latitude.

The total area of core scenic spots in this planning is 17.88KM2, accounting for 38.48% of the total area of scenic spots.

Article 3 Nature of scenic spots

Yishan Scenic Spot is a mountain-type provincial-level scenic spot with the features of granite landforms, grotesque peaks, grotesque rocks, caves and ancient glacier relics, with the long history and culture of ancient human ruins and cliff inscriptions as its connotation, and the pastoral scenery and rich vegetation resources as its background, which has the functions of sightseeing, cultural experience, recreation and fitness, popular science education and rural vacation.

Article 4 Planning period

The term of the master plan is 2017-2030, 2017-2020 in the near future and 2021-2030 in the long term.

Article 5 Planning of scenic spots

Yishan Scenic Area is spatially distributed according to "one axis and two districts", and the two scenic spots are Yishan Scenic Area and Mencius Lake Scenic Area, which are mainly connected by National Highway 104 and Jinlin Avenue.

Article 6 Functional zoning                                                                                                                      

1. Scenic tourist areas

The scenic tourist area mainly includes the self-space scope of major scenic spots such as Yishan Mountain and Daxia Mountain, and the surrounding space environment closely related to them. The scenic tourist area covers an area of 5.42KM2, accounting for 11.6% of the total area of scenic spots.

2. Specially protected areas

The special protection area refers to the areas with special protection requirements. This plan mainly includes the water source protection area of Mencius Lake, the site of the ancient city of Guo, the site of Yedian, the core area of the northern nature reserve of Yishan and the cliff stone carvings for the protection of Yishan cultural relics. The special protected area covers an area of 10.44KM2, accounting for 22.5% of the total area of scenic spots.

3. Landscape cultivation area

The scenic cultivation area mainly includes woodland, garden and cultivated land distributed around Yishan, Daxia Mountain and Tangwang Mountain, which can reflect the features of rural areas in scenic spots. The scenic cultivation area covers an area of 24.56KM2, accounting for 52.8% of the total area of scenic spots.

4. Visit the service area

The tourist service areas mainly include places that provide tourist service functions in scenic spots. The main tourist service areas in this plan include Yishan Village in the south of Yishan Mountain and the tourist service center in the east of Yishan Mountain. The total area is 0.56KM2, accounting for 1.3% of the total area of scenic spots.

5. Construction control area

The construction control area mainly includes the residential areas around Mengzi Lake, the areas where villages around Yishan Town are concentrated, and the urban-rural combination area near Zoucheng City, with an area of 5.48KM2, accounting for 11.8% of the total area of scenic spots.

6. Peripheral coordination area

The peripheral coordination area mainly refers to the area within the planning and research scope of scenic spots outside the above-mentioned functional areas. It is the transition zone between Zoucheng City and Yishan Scenic Area, and can undertake the residents and sightseeing services in the scenic area, with a total area of 44.2KM2. 

Article 7 graded protection

1. First-class protected areas (core scenic spots-strictly forbidden construction scope)

The first-class protected area is the core scenic spot, including the Mencius Lake water source protection area and the 50-meter buffer zone around the lake road; The ruins of the old city of Guo, the ruins of Yedian and the buffer area of 50 meters outside; Yishan mountain tourist area and the large and small tooth mountains with ancient glacial geological relics. The area is 15.86KM2, accounting for 34.1% of the total area of scenic spots.

2 two protected areas (strictly limit the scope of construction)

The secondary protected areas mainly refer to woodland, garden and cultivated land distributed around Yishan, Dayashan and Tangwangshan, which can reflect the rural features of scenic spots. It covers an area of 24.56KM2, accounting for 52.8% of the total area of scenic spots.

3 three protected areas (limit the scope of construction)

The scope of the third-class protected area includes places that provide tourist services in scenic spots, and village settlements around Yishan and Mengzi Lake, with an area of 6.04KM2, accounting for 13.1% of the total area of scenic spots.

Article 8 classified protection

1. Water body protection areas

As an important water source protection zone in Yishan Scenic Area, Mengzi Lake has been designated as a protection zone for water bodies such as Mengzi Lake and surrounding water conservation areas.

2. Historical sites protection area

There are many ancient ruins in Yishan Scenic Area, such as the ruins of the old city of Guo with profound cultural connotations and a long history, and the cliff carvings on Yishan Mountain.

3. Natural landscape protection areas

For the ancient glacier geological relics and forest vegetation in Yishan scenic area, a certain range and space are set aside as natural landscape protection areas.

Article 9 Types and levels of tourist facilities

1. Classification of service facilities

Tourist service facilities are divided into seven categories: sightseeing, catering, accommodation, shopping, entertainment, health care and other facilities.

2. Classification of service facilities

Scenic tour service facilities are configured according to the classification of tourist service bases. The tourist service base is divided into five levels, which are tourist service city, tourist service town, service center, service point and service department in turn.

Article 10 Spatial distribution of tourist facilities

1. Layout of service facilities

The tourist service city is Zoucheng, and the tourist service town is Yishan. A tourist service center of Yishan is planned to be set up in the scenic spot, which is located on the east side of Yishan scenic spot. In the future, with the increasing number of tourists in Yishan scenic spot, the corresponding supporting facilities will be upgraded, and the tourist center can be expanded on the south side of Yishan scenic spot to improve the related supporting facilities. The planned tourist center of Mengzi Lake is located outside the scenic spot, on the north side of provincial highway 342. It is planned to set up two service points, namely, Tangwangshan Tourist Service Point and Yishan Tourist Service Point, and three service departments, including Yashan Tourist Service Department, Doujitai Tourist Service Department and Guogu Tourist Service Department.

2. Accommodation bed planning

There are 450 planned beds in the scenic area.

Article 11 Foreign traffic planning

1. External traffic system planning

It is suggested to improve the traffic level of Provincial Highway 342 and Linhe Road, as two important horizontal connecting lines, and strengthen the traffic contact with Jining, Linyi and other surrounding cities in southern Shandong. Through the improvement of Xiwei Road and Xiangcheng Road, strengthen the mutual contact with other tourist attractions in the city, and form a tourism network within the city. In order to meet the needs of the future tourism development of the scenic spot, the rail transit from the foot of Yishan Mountain to Zoucheng City is planned, and the management of the transit roads in the scenic spot is strengthened.

2. Entrance and exit of scenic spots

There are two entrances and exits in Yishan Scenic Area, of which the main entrance and exit are located in the new south gate of the scenic area; The west gate of Yishan Scenic Area is the secondary entrance.

Article 12 Internal traffic planning

1. The internal garage road planning

Make full use of the current vehicle roads in Yishan Scenic Area, upgrade the roads around Daxiashan Mountain and Tangwangshan Mountain, and establish a convenient transportation network within the scenic area. In the future, the road of Mencius Hunan side scenic spot will be planned to connect Mencius Lake scenic spot and Yishan scenic spot. It is planned to connect the tourist centers of various scenic spots to the carriageways of various tourist areas, which will be used as battery cars in scenic spots, public transport vehicles in tourist areas and emergency traffic lines.

2. Walk around the road

The northern slope of Tangwang Mountain, Daya Mountain, Xiaoya Mountain and Mengzi Lake are planned to be newly added along the lake, and natural environmental protection materials are recommended for the pavement materials of scenic spots.

3. Parking lot and transfer station

The parking lot in the scenic spot is built in combination with the tourist service center and tourist service point. There are four parking lots, which are located at the tourist service point at the west gate of Yishan, the tourist service center at the east of Yishan, the south gate of Yishan and Linhe Road, with a total of about 960 parking spaces. Among them, the parking lot of Mengzi Lake Scenic Area is located outside the scenic area, at the service center of Mengzi Lake on the north side of provincial highway 342. It is planned to set up battery cars and coach stops in the main tourist service centers and service points in scenic spots, forming a number of access routes and special tour bus transfer stations.

Thirteenth water supply and drainage planning

1. Water supply planning

According to the number of tourists and permanent residents in Yishan scenic area, it is estimated that the maximum daily domestic water consumption in the scenic area is about 2092 m3 Among them, the average daily water consumption of local residents is 80L/ person, and that of non-resident tourists is 20L/ person.

It is suggested that the water supply network of Mengzi Lake is connected with the water supply system of Zoucheng City, and the gathering places of main service centers, service areas, service departments, residential areas and other facilities in Yishan Scenic Area should be included in the tap water supply network of the scenic spot, and the network facilities should be arranged in the form of a combination of branches and rings. It is suggested that the water supply plant should be the nearby Yishan Water Plant with a scale of 0.5 million cubic meters per day.

2. Drainage planning

The average daily sewage volume in the scenic area is about 1673m3/ day. In the near future, it is mainly discharged into surface water through self-built septic tanks in villages, and a separate drainage system will be realized in the long run. In the near future, other tourist service facilities can set up environmental-friendly sewage treatment tanks and septic tanks in places where sewage is concentrated, and build culverts or pipes from sewage sources to sewage treatment septic tanks, which will be discharged from the scenic spots after precipitation and disinfection. It is planned to build a Yishan sewage treatment plant in Yishan Town, with a scale of 0.3 million cubic meters per day, and it is planned to realize the harmless treatment of sewage in the whole scenic spot in the long term.

Article 14 Power supply project planning

The daily electricity load of Yishan Scenic Area mainly includes the electricity consumption of tourist service centers at all levels, holiday accommodation points and supporting facilities in residential areas, which is about 94.842 million kilowatts.

Yishan Scenic Area should adjust the level of medium voltage lines in each scenic spot to unify them into 10Kv lines, and the power supply is provided by the peripheral substations of each scenic spot. The lines from the power distribution station to the mountain scenic spots and scenic spots bypass the main landscape and are laid overhead. The low-voltage lines leading to the scenic spots are laid underground, and the substation facilities are concealed to ensure the integrity of the landscape of Yishan scenic spot.

Fifteenth communication engineering planning

1. Planning by the Telecommunications Bureau

The planning principle of Yishan Scenic Area is "less site, large capacity". Mencius Lake Scenic Area mainly relies on the northern telecom sub-bureau, and Yishan Scenic Area mainly relies on Yishan Town telecom sub-bureau. Use existing and planned municipal communication pipelines to lay optical fiber trunk lines, and arrange a certain number of optical switching points at appropriate locations.

2. Post office planning

It is planned to build a postal service outlet in Yishan Tourist Service Center and Tangwangshan Tourist Service Point in Yishan Scenic Area, and a postal service outlet in Mengzi Lake Tourist Service Center in Mengzi Lake Scenic Area to provide tourists with functions such as stamp sales, newspaper distribution, express mail, postal savings, electronic remittance and postal advertisements.

Sixteenth sanitation facilities planning

Set up garbage collection points and public toilets in tourist service points and tourist routes in the scenic area, and transport the solid waste to the landfill for treatment after unified collection. Garbage collection points are set at intervals of 150-200m along the main tour routes. The domestic garbage in the scenic area shall be collected in bags and treated in a unified way. It is strictly forbidden to pile up garbage near reservoirs and rivers.

Seventeenth comprehensive disaster prevention planning

1. Earthquake prevention and disaster reduction planning

In the area where geological disasters are prone to occur in Yishan Scenic Area, a combination of engineering measures and non-engineering measures (biological measures) should be taken to prevent and resist disasters, including the construction of artificial slope protection, flood interception and drainage ditches, diversion dikes and steep troughs; Fixed slope; And strengthen the protection of vegetation cover, control soil erosion, prevent erosion and a series of related prevention and control measures.

2. Flood control and drainage planning

The flood control standard of xiwei reservoir (Mengzi Lake), a large reservoir, is once every 100 years; The flood control standard for medium-sized reservoirs is once every 50 years; The flood control standards of small reservoirs, such as Laotan Reservoir (Yishan Lake), Doujitai Reservoir, Houyuzi Reservoir, Majiagou Reservoir (Baishan Lake) and Shenzhuang Reservoir (Crescent Lake), are designed according to the 20-year return period. Flood control projects should make full use of topography and existing water conservancy design conditions, and plan to adopt the engineering measures of "giving priority to drainage and combining drainage with stagnation". Strengthen the monitoring and early warning of floods and mountain torrents, implement forecasting and early warning measures, and strengthen the publicity of disaster prevention and avoidance knowledge.

3. Fire protection planning

Fire prevention works shall be carried out for the ancient buildings with brick and wood structure at the top of Yishan Mountain, and fire prevention facilities shall be improved to prevent lightning strikes and short-circuit fires.

Implement forest fire prevention project for forest vegetation in Yishan scenic area and establish fire prevention command center. Supporting fire prevention meteorological stations, fire command vehicles and other fire prevention equipment. Establish a large fire prevention publicity column, equipped with dedicated firefighters, and use helicopters as air patrol and ambulance in the long run to safeguard the safety of forest areas.

Eighteenth residential classification control

According to the overall structure of the planning area and the demand for landscape protection, this plan divides the existing residential areas into three types: reduced residential areas, controlled residential areas and concentrated residential areas, and adopts different methods to regulate and control the residential areas.

Nineteenth population size control

For the sustainable development of Yishan scenic spot, the contradiction between population and resource protection and utilization should be fundamentally solved, and the population growth of reduced villages should be strictly controlled.

 

Twentieth related planning and coordination.

This plan is fully coordinated with the related plans of towns, land use, ecological environment protection, water resources, forest parks, cultural relics protection, etc., and the opinions of relevant departments are solicited at the local level, and a consensus is reached to achieve multi-regulation coordination.

Article 21 Recent construction contents

1. Construction of scenic spots

In the near future, we will focus on Yishan and Mengzi Lake, and the rest areas will pay attention to the protection and cultivation of scenic resources. Detailed planning can be made according to the scope of the scenic spots, and a provincial-level scenic spot with rich types of resources and diverse sightseeing activities will be formed, which integrates tourism, vacation and leisure.

2. Construction of tourism service facilities

(1) Focus on the construction of tourist service centers in Yishan and Mengzi Lake, supporting tourist consultation, accommodation facilities, management facilities, distribution squares, etc.

(2) According to the development needs of Yishan, Mengzi Lake and Tangwangshan, the tourist service points of Yishan, Mengzi Lake and Tangwangshan will be built, and the reception facilities for accommodation, leisure and shopping will be improved.

(3) Each scenic spot shall build and improve the service facilities of the corresponding service department in combination with the recent scenic spots and tourist routes.

3. Residential reconstruction and construction

(1) focus on the transformation of residential areas characterized by folk tourism, including Yishan village and Mencius south bank village.

(2) Strengthen the renovation of the village appearance at the entrance of the scenic spot and the residential areas along the important sightseeing roads.

(3) Referring to the relevant measures and suggestions of residents’ regulation planning, combining with pastoral sightseeing, guiding the industrial development of villages in scenic spots.

4. Ecological Restoration and Landscape Cultivation Project

(1) Strengthen the ecological tending and forest transformation projects in the core scenic spots, and carry out vegetation landscape restoration projects around the main tourist routes and scenic spots.

(2) According to the plant landscape planning, strengthen the protection and tending of vegetation, carry out scientific research and tending projects of vegetation, and initially form a characteristic vegetation landscape area.


Road traffic planning map

Evaluation map of scenic resources (classification)

Master plan

Land use planning map

If "involution" cannot be overcome, can China’s economy have hope?

This article is from WeChat official account:Internet and entertainment thieves (ID: TMT Phantom), Author: Pei Pei, head of the bandit group, title map from: vision china

This week, three messages appeared repeatedly in my circle of friends, which were repeatedly reprinted and brushed by many friends. They got me lost in thought.

The first is the report that Huawei Ren Zhengfei praised Hebei’s "Hengshui Model". This is not news. It is not a day or two for Huawei to appreciate and learn Hengshui at the organizational and cultural level.

The second is that it is rumored that Taobao/Tmall will gradually realize the P8 level rejuvenation, with all employees under 35 years old. To tell the truth, I don’t quite believe this is true, because there is no one-size-fits-all approach. However, many people in my circle of friends believe and applaud that "younger cadres" is the secret of the long-lasting Internet companies.

The third is the revision of the law on the protection of minors, introducing online game time management. The details are still unclear, and the implementation method is also unclear. However, most people in my circle of friends still support it and think that children should be in charge of playing games. This legislation is still light.

Do the above three news/old news have anything in common? I thought of the ominous noun: "involution"

"involution"(Involution)The use of the term in the field of economics was first seen in 1963 when American scholars studied the irrigated agriculture in Java Island, and was widely used to describe rice farming in the south of China in the Ming and Qing Dynasties. In short, the process of "agricultural involution" in Jiangnan area is:

1. Because of the large population and small land, technological innovation can’t keep up with population growth, farmers in Jiangnan have to adopt the strategy of "increasing labor input per unit area and increasing yield per unit area".

2. In order to increase labor input, all the elderly and children in the south of the Yangtze River have been put into rice farming, and the labor intensity of agricultural production has reached the first place in the world.

3. Because the monetary cost of labor for the elderly and children is zero.(Intra-family settlement)The efficiency of family agriculture is much higher than that of specialized employee farms, which leads to the collapse of the natural economy in Jiangnan area and the scale of agricultural production has never been realized.

4. Since the natural economy can’t be disintegrated, there will be no surplus labor to supply the emerging handicraft industry, large handicraft workshops can’t be popularized, and industrial production, like agriculture, is bound in the family environment of "men plowing and women weaving".

5. In the above-mentioned "labor-intensive+natural economy" cycle, the value of unit labor force has not improved, the income of workers has not increased for a long time, and the consumption capacity is low, which cannot stimulate the emergence of new consumption forms.

6. Therefore, in this environment, it is neither possible to break out the industrial revolution nor to have a real "capitalist bud". As you can imagine, without the modern globalization system, the Jiangnan region will sink down from generation to generation in this endless cycle.

(The word involution is annoying when you hear it. )

In short, involution is the process of improving agricultural yield and total output by simply and rudely expanding labor input under the condition that land resources and technical conditions remain unchanged. This is a process of diminishing marginal effect-the same piece of land, with twice the labor force, is likely to produce only 1.5 times the grain. This is another process to curb innovation-people focus on squeezing the labor force and working time within the family, no longer actively seek technological innovation and innovation in production relations, and always repeat themselves at a low level.

Let me put it out: "Hengshui mode" is a typical involution. No matter how many people are recruited in Hengzhong and how high the enrollment rate is, the enrollment quota allocated by 211/985 University to Hebei Province remains unchanged. The enrollment quota of all kinds of colleges and universities in Hebei is basically unchanged. No matter how powerful Hengzhong is, it is only encroaching on the resources for further studies elsewhere in Hebei, prompting top students from all over the country to flock to Hengshui. Even those students who stay in the local area, inspired by the "Hengshui spirit", live a dark high school life by studying hard day and night. Accurately speaking, for all students in Hebei, "Hengshui mode" is not only useless but also harmful-it prevents students from accumulating extracurricular knowledge and cultivating hobbies, and it also makes famous universities have the stereotype that "Hebei candidates are exam machines".

The "involution of education" caused by the "Hengshui model" even spread to the other side of the ocean. All Chinese parents in Silicon Valley are desperately guiding their children to take the road of science Olympics, and all kinds of math cram schools for Chinese are almost full at the beginning. The reason is simple: it is often difficult for the children of the first generation of Chinese immigrants to have the personal connections, social activities and hobbies of white children, and it is difficult to compare sports with black children; It’s more immediate to think about it, or to engage in the Olympics. As a result, Chinese students’ scores in mathematics and science are getting higher and higher, and they are becoming hopeless nerds in the eyes of university admissions officers, and teenagers’ lives are becoming increasingly unhappy … That’s about it. I know there will be a bully to spray me desperately.

Real scientific research is done by talented teenagers/girls, so how can we make efforts to do scientific research? )

"Time management of minor online games" is also a typical involution. Before the implementation of this law, the play time of minors was controlled by themselves and their parents, which was essentially a self-discipline behavior with the family as the unit: in a family with well-educated parents and harmonious parent-child relationship and high maturity of children, the probability of children indulging in games was low, and vice versa, forming a positive cycle of self. Assuming that the law is strictly enforced, the playing time of all minors will be shortened.(or at least no growth)The entertainment utility gained through games has declined. The question is, will the number of students enrolled in the university increase because the purpose of studying is to enter the university?

Obviously, the enrollment of any university in China will not increase because of the introduction of "time management of online games for minors". As a whole, the entertainment utility of minors has declined, but the utility of further education has not improved. Some people will argue that learning is not only for further study, but also for learning a lot of scientific and cultural knowledge, thus benefiting for life. I have to point out that if a child doesn’t want to learn, he has countless ways to desert. If you ban games, he will watch plays; No drama, he read novels; When novels are forbidden, he chats with friends; If chatting is forbidden, he will be in a daze … You can’t ban staring blankly. If you don’t solve the fundamental problem and only do superficial articles, what you get is involution.

As for the "rejuvenation of cadres in Internet companies", it is a huge driving force for involution, just like the "996 working system" that caused widespread controversy. Not to mention the internet industry, in the "old school" industry such as finance, there are also serious phenomena of unlimited overtime and premature aging. In investment institutions, researchers over 40 years old are rare, and management over 50 years old is rare. Karoshi is by no means a legend in the horizon. I know more than one case of karoshi after 80s, because more people suffer from terminal illness after working overtime for a long time. Funny is that some people think this is a comparative advantage of China’s economy! A well-known investment institution(I won’t call the name)It is claimed that entrepreneurs in China are generally more desperate and desperate than their counterparts in Silicon Valley, so China’s technological innovation will definitely defeat the United States.

Uh…

I have always felt that "struggling to force culture" is a particularly abnormal culture. )

Let me continue to spread it out: the culture of "struggle force" hanging over the internet, finance and emerging industries in China is actually left over by Americans at the end of the 19th century, and Americans have deeply realized that the culture of "struggle force" is not desirable-not only morally desirable, but also unable to achieve sustainable development in reality.

Japan on the other side of the East China Sea and South Korea on the other side of the Yellow Sea were also popular for a while in the late 20th century. Because they didn’t pull out in time, they all evolved into irreversible involution.

A week ago, some investors asked me, "Will China develop into an important market for console games and 3A games?" I replied categorically: "No!" The other party asked in confusion, "What if the policy encourages and the technical level keeps up?" I said, "That’s impossible. The average working hours in the United States are 34 hours a week. What about China? I don’t think it will be less than 45-50 hours. The working hours of the middle class will only be higher. Every week, 996 people go home, take a shower and go to bed tired, playing 3A games? Or do you think that those students who have no independent consumption ability can buy 3A games? "

Incidentally, some investors seriously criticized me a few years ago: "You shouldn’t watch movies every week. Investment analysts are not qualified to watch movies, and should spend every hour watching company financial reports and research reports! " My answer is: "Are you crazy? It’s none of your business if I watch a movie?" If the ideal of "struggling to force investors" comes true, every hard-working professional should not watch movies; I can’t even go to the movies, let alone play games, watch cartoons and go out for an outing. In such a beautiful new world of involution, will there be consumption? Perhaps the only consumption is takeaway+online shopping? Moreover, online shopping can only buy necessities such as food and clothing, and can’t "play with things."

Accurately speaking, when involution progresses to a certain extent, there will be no demand for education and housing. Working overtime and on business trips every day, where can I have the heart to make people? Home is just a place to sleep. What kind of housing should we upgrade? Of course, in this involution world, it is not known what Maotai will do. Maybe you can still sell a bottle for 10 thousand? The question is who will drink it?

(Unless the time machine is invented, "involution" is almost irreversible. )

Don’t get me wrong, "involution" involves not only overtime work, but also work safety. Frankly speaking, if in a society, professionals over the age of 35 or 40 are in a precarious state and may be eliminated at any time, then it is impossible to have truly stable high-end consumer demand.

The life span of modern human beings is getting longer and longer, and being eliminated at the age of 40 means spending the next 40 years helpless-this horrible atmosphere is enough to curb anyone’s consumption demand. Only the self-media and knowledge payment platform with "selling anxiety" will make a sum of money. As for the new generation of young people? It seems that it can rise faster, but when it really climbs to a high position, most of them are over 30 years old; It’s only a few years since I was eliminated. Are you going to be laid off and re-employed, or are you going home to sell sweet potatoes? What, you mean to travel to Europe and buy a timeshare villa? It doesn’t exist!

In the United States, not only console games, 3A games are a big industry, outdoor sports.(including equipment and services)It is also a big industry, even garden landscape.(Building a lawn in the backyard, planting trees, etc.)It is also a big industry. In the involution of China’s "middle class" society, few people are really good at playing outdoors; Even if you can afford a big house, few people have time to take care of flowers and plants. Of course, according to the mainstream view of my circle of friends, we don’t need to develop those flashy industries, we just need to develop high-tech technologies that "determine national luck" such as cloud computing, big data, AI, Internet of Things and blockchain.

However, I still want to ask-who will ultimately consume all this? Isn’t the most fundamental demand of all economies consumption? Insufficient marginal propensity to consume, isn’t it the chief culprit of economic stagnation and even economic crisis? What applications are you going to make of cloud computing, big data and AI, and which families will spend it on which occasions?

After all, many people don’t say with one voice: games are harmful to children, movies are best not to waste time watching, adults have no time for entertainment, 996 is a blessing, hard work is the foundation, and modern consumer culture is nothing more than a plaything. So what do we spend so much time, learn so much knowledge and study so many advanced technologies for?

Is it because when the three-body people attack us, they can die with more dignity?


This article is from WeChat official account:Internet and entertainment thieves (ID: TMT Phantom), Author: Pei Pei, head of the bandit group