Policies such as "preferential treatment+trade-in" press the "fast forward button" for automobile circulation consumption to promote healthy development.

CCTV News:Automobile has always been the focus of expanding domestic demand and promoting consumption in various places. At the same time, the development of automobile industry plays a "ballast stone" role in stabilizing the economy. Recently, various localities have promoted automobile consumption through various policies.

At the third spring automobile consumption exhibition in Wuhu, Anhui Province, which ended last week, merchants launched preferential discounts with different strengths for different brands and models. At the same time, Wuhu Municipal Bureau of Commerce has also issued a limited amount of 2 million yuan of automobile coupons, and consumers who buy new cars or trade-in cars for more than 100,000 yuan will be given consumption subsidies ranging from 3,000 yuan to 6,000 yuan. According to statistics, this auto show has accumulated 17,000 visitors in three days, and 438 vehicles were sold, with total sales reaching 65.32 million yuan.

Wang Shouqiang, director of the Market System Construction Division of the Anhui Provincial Department of Commerce, said: "We will promote the promotion of new cars, trade in old ones, scrap and update as a whole, create a gathering area for automobile quality consumption, and encourage development ‘ 4S shop+live broadcast ’ Automobile sales model, guiding automobile sales enterprises to gather and develop and improve their quality. “

In Harbin, Heilongjiang Province, a total of 30 million yuan of government funds were distributed to promote consumption, and some car dealers also launched multiple promotional activities simultaneously.

The data shows that from January to February, 2024, the production and sales of automobiles in China were 3.919 million and 4.026 million respectively, up by 8.1% and 11.1% respectively.

Wang Du, assistant to President china automobile dealers association, said: "Since the beginning of this year, the growth of the entire automobile market has been relatively good, and we expect the growth in March to be relatively large."

"Trade-in" Policy to Promote Automobile Consumption

With the introduction of trade-in policies in various places, the "fast forward button" is pressed for automobile circulation consumption. Let’s look at the reports sent back by reporters from Ningxia and Sichuan.

In the past few days, Ningxia has taken the lead in launching a trade-in campaign to promote consumption. As the first activity of the series of activities of "Consumption Promotion Year" in Ningxia in 2024, the local government has carried out activities such as cars entering shopping malls, rural areas and communities through a combination of policies such as scrapping (recycling) subsidies, discounting old cars and subsidies for new cars. The maximum subsidy for consumers to buy new cars can reach 7,000 yuan.

Vivi, deputy director of the Market Operation and Consumption Promotion Department of the Department of Commerce of Ningxia Hui Autonomous Region, said: "Improve the recycling system of scrapped cars, used household appliances and furniture, maximize the leverage of policies, and maximize the benefits to the people."

The most obvious change in trade-in is also reflected in the second-hand car trading market. In Sichuan Shuangliu International Airport Business District, the largest used car trading market in Southwest China, covering an area of over 100,000 square meters, was officially unveiled. The whole building integrates sales, acquisition, after-sales and insurance, and consumers can experience the whole process services such as car selection, car purchase, replacement and formalities on the same day.

Cancel the policy of moving restrictions and gradually implement it to accelerate the circulation of used cars.

In addition to price concessions, with the gradual implementation of the policy of completely canceling the restrictions on the movement of used cars, many used car dealers have also launched the national car source allocation service, which has accelerated the circulation of used cars.

According to china automobile dealers association’s data, from March 1 to 17 this year, the transaction volume of used cars was 850,000, double the same period of last month; It is estimated that the transaction volume in March will be around 1.7 million vehicles, up 41% from the previous month and 8.2% from the same period last year.

Relying on two centralized sales clusters, six used car trading markets, six car rental enterprises and more than 60 car retail enterprises above designated size, this year, Chengdu continued to build an international airport car consumption cluster in Shuangliu District with the engine of "Airport Shuangliu Car Purchase without Worry".

This year, the Ministry of Commerce will continue to implement measures to facilitate the sale and export of used cars, accelerate the activation of the second-hand market of new energy vehicles, promote the improvement of socialized maintenance service capabilities of new energy vehicles, study and standardize the recycling behavior of power batteries of scrapped new energy vehicles, encourage scrap motor vehicle recycling and dismantling enterprises to improve their resource reuse capabilities, and at the same time, strengthen supervision around the quality issues of used cars that consumers are most concerned about.

Wang Du, assistant to President china automobile dealers association, said: "Now the replacement demand has exceeded the first purchase, and the used car has completely entered a new period. The core issue here is actually the transparency of the car condition. If consumers can truly know the condition of used cars and someone is responsible, consumers will be more willing to buy used cars, so as to promote the flow and utilization of cars and ensure the healthy development of the entire automobile industry. "

Ministry of Commerce: Improving the convenience of new energy vehicle consumption service

The reporter learned from the Ministry of Commerce that this year, we will focus on the implementation of automobile trade-in, focus on the whole industrial chain, expand the new energy vehicle market in the whole process, and support the development of new energy vehicles. A few days ago, Shanghai officially released a new round of fuel vehicle trade-in subsidy policy and new energy vehicle replacement policy.

From January 1 to December 31 this year, individual consumers can apply for a one-time subsidy of 10,000 yuan for car purchase by scrapping or transferring their qualified passenger cars and buying pure electric new cars, and they can settle the accounts on the same day.

The landing of a series of incentive policies will bring a strong boost to the automobile consumption market. The data shows that in 2023, Shanghai’s new energy vehicle market hit a number of new highs, and 354,000 new energy vehicles were promoted. Pure electric vehicles accounted for more than 50% of the newly added private vehicles, and the green and low-carbon action goal of Shanghai’s transportation sector was completed ahead of schedule.

Optimize supporting services to further facilitate car purchase.

In addition to introducing a variety of preferential policies for automobile consumption, various localities have also optimized related supporting services to further facilitate consumers to buy cars and cars.

In Zhenjiang, Jiangsu Province, the local power supply department further simplified the charging pile installation process. After purchasing new energy vehicles, consumers only need to download the corresponding mobile phone application software and apply for installation, which can be installed in an average of 5 working days.

According to the data of the Ministry of Commerce, in 2023, the sales volume of new energy vehicles in China reached 9.495 million, a year-on-year increase of 37.9%, which effectively promoted the growth of the automobile consumption market. Now, new energy vehicles have become a hot spot of mass consumption, and charging piles and corresponding supporting services are also stepping up their layout.

Wang Du, assistant to President china automobile dealers association, said: "The whole service maintenance network system and charging piles must go to the countryside simultaneously, so that new energy vehicles can develop healthier and consumers’ satisfaction is higher."