CCTV News:Since the beginning of this year, China has continued to promote large-scale equipment renewal and trade-in of consumer goods. Recently, the National Development and Reform Commission pointed out that by 2027, the scale of equipment investment in seven major areas such as industry, agriculture and construction will increase by more than 25% compared with that in 2023, and the demand for equipment renewal will be a huge market with an annual scale of more than 5 trillion yuan. At present, what is the progress and effect of trade-in? Look at the report.

Energy-intensive industries: saving energy and reducing emissions to improve production efficiency

In the manufacturing field, metallurgy and building materials are big energy consumers, and they are also the key transformation industries mentioned in this large-scale equipment renewal operation. In this metallurgical enterprise in Zhangjiagang, Jiangsu, the reporter saw that the new factory, which is several hundred meters away from the old factory, is planning the fourth "ultra-thin belt" production line with short process and ultra-low emission. Compared with the traditional production line, the fuel consumption is reduced by 95%, the water consumption is reduced by 80%, and the carbon emission is only a quarter of that of the traditional production line.

Like metallurgical industry, building materials industry is also the key industry of this equipment update. In this building ceramics manufacturing enterprise in Guangdong, in the ceramic production line, robots operate automatically, and only a few staff members are on patrol at the scene.

Household appliance enterprises: accelerate lean transformation

In addition to high energy-consuming industries, the upgrading of traditional manufacturing equipment is also the key area of this equipment update. In this world’s largest dishwasher factory, the reporter saw that various precision equipment such as robotic arms were distributed on the production line, and parts and machines were automatically forged and assembled. At the foot, the unmanned AGV car shuttles back and forth. The distant air transport track promotes the efficiency of time and space to the extreme. Here, the word that reporters hear most is lean, that is, to complete production with the most efficient equipment in a limited space. The staff told the reporter that this dishwasher liner production line has undergone three equipment transformations, with the floor space reduced by two-thirds and the staff reduced by half.

Recycling industry: recycling stimulates the potential of trade-in

In this power battery recycling enterprise in Foshan, Guangdong, professional processing equipment can disassemble the power battery, extract recycled materials by chemical methods, and then apply them to new batteries to realize where the battery resources come from. According to the statistics of China Renewable Resources Recycling Association, in 2023, the recycling amount of 10 kinds of major renewable resources, such as waste steel, waste non-ferrous metals and waste plastics, reached about 392 million tons, which continued to play a prominent role in supporting the national resource security.

Create new employment space

At present, it is the golden period of "Golden Three Silver Four" job hunting and employment. According to the data, the number of college graduates in 2024 is expected to reach 11.79 million, an increase of 210,000. At present, what new opportunities will the country bring to job seekers by vigorously promoting the construction of modern industrial system and accelerating the development of new quality productive forces?

"Good wind relies on strength" new energy field has become a hot spot for recruitment.

At the School of Automation, Beijing Institute of Technology, Yang Jiaqi, who is about to graduate this year, is asking his senior brother about equipment debugging.

Yang Jiaqi, 25, studied electrical engineering and automation at the postgraduate level. His previous employment direction was mainly in aerospace, rail transit and other fields, as well as some scientific research institutes. In recent years, with the rapid development of new energy industry, Yang Jiaqi and others have more new choices. More than 30% of the graduates in her class this year have chosen new energy-related enterprises.

Artificial intelligence, big data and other related talents are in strong demand.

In addition to the new energy field, the demand for talents related to artificial intelligence and big data is also very strong at the spring special job fairs in some universities.

According to experts, as the country accelerates the development of new quality productivity, emerging industries will continue to release development momentum, and while some jobs disappear, many new job demands will also be generated.

"package mail" to Xinjiang

Online shopping is an important factor to attract consumers to place orders on e-commerce platforms. However, limited by the vast territory and sparse population, the logistics cost in Xinjiang has remained high, which has caused troubles to local people’s online shopping. However, with the joint efforts of many express delivery companies and e-commerce platforms this year, the package plan is gradually implemented in Xinjiang, and "package delivery to home" is becoming a reality in Xinjiang.

"Xinjiang postage" plan drives product sales growth

In a pet e-commerce company in Hangzhou, the reporter saw that the staff were busy taking photos of new snacks and nutrients needed for pets to change seasons. In the past, due to the slow transportation and high cost, the sales volume of goods with time-sensitive function in Xinjiang was almost single digits per month, but recently, with the launch of the "Xinjiang postage package" plan by many e-commerce platforms, the sales volume in Xinjiang has increased significantly.

The villagers in Awati Township, Korla City, Bazhou, Xinjiang also came to the village Committee to pick up the pieces as usual these two days. Under the operation of the staff, she got her own courier in less than 5 minutes.

Innovating centralized transportation mode to reduce operating costs

How is "Xinjiang postal package" realized? In a warehouse of Hangzhou Post, Zhejiang Province, many mails are affixed with the logo of "special container transportation". This is the first domestic postal consolidation warehouse in China. After the mails from major e-commerce platforms and express delivery companies in China are sent to Hangzhou in a unified way, they are loaded directly to Xinjiang through here, which reduces the processes of re-loading, unloading and transportation after transferring to Lanzhou and other places.

The time limit for parcel delivery is mentioned again and again

At the same time, the delivery time limit of the package is also mentioned again and again. According to the data of e-commerce platform and express delivery company, the package sent to Xinjiang in 7-8 days has been shortened to less than 5 days.

The daily average express delivery volume in Xinjiang has increased by nearly one million pieces.

In addition, the proportion of merchants not delivering goods has also dropped from 10.17% at the beginning of September last year to 0.83%. Many e-commerce platforms not only open the postal channel, but also subsidize consumers’ shopping. The data shows that the delivery rate of online shopping in Xinjiang has increased significantly, and the average daily delivery volume has increased by nearly one million pieces.

　　Hao Zhongyou’s daughter holds his portrait.

　　Hao Zhongyou’s moment of diving

　　Name: Hao Zhongyou

　　Net name: society and you, Sichuan mouse brother

　　Occupation: migrant workers

　　Dead: 28 years old

　　Cause of death:

　　In order to shoot a video "fire", I jumped into the river and my head hit the bottom and died.

　　On the twelfth day of the first month, the mountain village is still full of joy for the New Year. No one expected that Hao Zhongyou, a 28-year-old young man from Wutong Village, Xunsi Town, Junlian County, Yibin City, had turned into an altar of ashes and returned to his hometown. Two days later, on February 18th, the morning before the Lantern Festival, Hao Zhongyou was buried by his father’s side, shouting from relatives and friends and sobbing from his daughter and mother. Buried together, there is his "online celebrity" dream of "waiting for the fire in the future, so you don’t have to go to work".

　　On the fifth day of the first month, on the afternoon of February 9th, Hao Zhongyou, a user of "Aauto Quicker" who worked in Ke Qiao, Shaoxing, Zhejiang Province, unfortunately hit the bottom of his head and died after being rescued.

　　The death of life

　　"Many old irons say it’s not exciting.

　　I will give you a performance today. "

　　The incident occurred on February 9, the fifth day of the first month of the New Year in Jihai. No matter in Zhejiang or Sichuan, all the lights were decorated and the flavor of the year was strong. According to local media reports in Zhejiang, Aauto Quicker anchor "Society and Your Sichuan Mouse Brother" invited Huang Yihu, a migrant worker in Keqiao District who also likes to brush small videos, as his photographer to shoot a short video, in which "Mouse Brother" dressed in a thin cloth costume jumped into the icy river from the river ridge near Yingjiaqiao Community in Ke Qiao.

　　Jump into the river for a short video.

　　"Mouse Brother", whose real name is Hao Zhongyou, is 28 years old, and he is a villager in Group 8 of Wutong Village, Xunsi Town, Junlian County, Yibin City, Sichuan Province. Huang Yihu is also a Qilian person, and they met through the network platform because of brushing a small video. After learning that they were fellow villagers in Qilian, they added WeChat to each other. Huang Yihu told the local media afterwards that it was less than an hour since he and Hao Zhongyou realized the accident.

　　In the mobile phone of Hao Zhongyou’s second uncle Hao Conglin, he still kept the 13-second short video he got after he arrived in Shaoxing, Zhejiang. In the video, Hao Zhongyou stands barefoot on the marble ridge by the river, wearing a cloth costume, which is very thin. Huang Yihu didn’t appear in the picture. He took Hao Zhongyou’s mobile phone in his left hand and his own mobile phone in his right hand.

　　"Come on, three, two, one." Hao Zhongyou in the video has a relaxed expression, facing the river and pointing his left hand at the mobile phone. "A lot of old irons said that I made jokes, not that (exciting). Today, I’ll give you a performance to remind my friends that it’s only four degrees Celsius. I will shoot a diving joke for the old irons here. " Hao Zhongyou finished and jumped into the river. Hao Zhongyou speaks "Trump" with a strong accent, and he is a bit inarticulate.

　　The 13-second video came to an abrupt end. This video became the last image of Hao Zhongyou’s life, "making a diving joke", and it also became his last dialogue with the world. Huang Yihu soon found that Hao Zhongyou was in a wrong situation after entering the water. With the help of passers-by, he was taken out of the river and sent to the hospital. Huang Yihu told the media that when he went down to the river, he found that the river was very shallow, less than his knee. He found that Hao Zhongyou had head and face injuries.

　　Huang Yihu claimed that he had persuaded Hao Zhongyou to give up before the incident, but he failed. Huang Yihu once told the media, "In a short chat before the incident, Hao Zhongyou revealed to me that the small video of the Spring Festival in Anchang Ancient Town was broadcast live before, which was very popular. He earned hundreds of dollars and was greatly encouraged. He decided to manage the live account well and shared his outlook for the future with me." Huang Yihu also told the media: "He said that when he got angry, he would not have to go to work in the future and make money by live broadcast."

　　The video shows that Hao Zhongyou’s head is in front, slanting and planting into the water. Later, Hao Zhongyou was sent to hospital and died. After investigation by the local police, he ruled out the suspicion of homicide.

　　What should my daughter do if she leaves a "mess"?

　　"There was a hole in the crown of the skull, and the police said there was blood in the chest." Hao Zhongluo, the 31-year-old brother of Hao Zhongyou, told reporters that on the seventh day of the first month, they had to travel for nearly 40 hours before they arrived in Ke Qiao to see the body. After that, I met Huang Yihu, a fellow villager of Junlian who filmed a video for Hao Zhongyou. "I heard that he killed fish in the local area, a very honest person." Hao Zhongluo said that Huang Yihu is older than Hao Zhongyou and his family is not rich.

　　Under the mediation of the local judicial bureau, Hao Zhongluo and Huang Yihu reached an agreement, and Huang Yihu compensated the economic loss of 10,000 yuan at a time, and then gave Hao Zhongyou’s daughter 300 yuan living expenses every month until the child reached the age of 18. "The money is on my mother’s card, and she is taking care of the children." Hao Zhongluo said that he and his family recognized this demodulation opinion. Before that, they got a short video taken at the time of the incident and basically recognized that Huang Yihu had no responsibility in this matter.

　　Under pressure, Hao Zhongluo borrowed 30,000 to 40,000 yuan to take care of his brother’s funeral. "If you work in the future, it will take a year to pay off your debts." Some people in my hometown think that Hao Zhongyou’s "online celebrity Dream" is broken, leaving a pile of "mess".

　　It is understood that Hao Zhongyou talked about the object soon after he went out to Zhejiang and soon gave birth to his daughter. However, in less than two years, the "wife" of his hometown in Henan broke up with him, and Hao Zhongyou gave his daughter to his mother for support. The elders told reporters that Hao Zhongyou would symbolically send some living expenses to his daughter every month, but the amount was not fixed. After Hao Zhongyou’s mother remarried, she took her granddaughter to another village to live and study, and assumed the heavy responsibility of raising her.

　　In the past few years, my daughter and Hao Zhongyou haven’t seen each other several times, so even if her father died, her daughter rarely showed her feelings. "At least she had a father before. Now that her father is dead, what will she do in her future life?" The livelihood of Hao Zhongyou’s daughter has become a new topic of debate among Hao’s family.

　　Online celebrity Dream

　　"The video of the Chinese New Year was rewarded.

　　May have encouraged him. "

　　Hao Zhongyou’s home, on the rock edge of a big ravine, is one of the most remote villagers’ groups in Xunsi Town. The ditch is deep and steep, there is no paddy field, and the drought is serious. Most local young people go out to work. Hao Zhongyou has four brothers in his family, ranking second. Big brother Hao Zhongluo was taken out to work by his cousin when he was very young. He earned money 16 years ago and changed the original adobe straw house into a brick house. Because it was uninhabited for a long time, the brick house leaked everywhere and his family was surrounded. The above is the real situation of his family. So what kind of image does he show on the platform of Aauto Quicker?

　　Claiming to be a chef, my brother is not sure

　　Go back to the day of the incident. At around 21: 00 on February 9, Hao Zhongluo had just finished cleaning up at home in a rented room in Xunsi Town, Junlian, Yibin. My wife’s phone suddenly rang. "The caller claimed to be the Qi Xian police station in Ke Qiao, Shaoxing. He said that my brother had an accident shooting Aauto Quicker in the afternoon." Hao Zhongluo told reporters that he couldn’t believe that he entrusted a neighbor who worked in Ke Qiao in his hometown to find out that his brother was really "gone".

　　"At that time, I couldn’t buy a plane ticket or a high-speed rail ticket." The sudden change made the wussy Hao Zhongluo feel at a loss, so he quickly called his second uncle Hao Conglin, and an uncle discussed that he could only charter a car from the patrol company to Zhejiang. Hao Zhongluo told reporters that it was only a few days before the Chinese New Year that he accidentally found his brother’s account on Aauto Quicker. Hao Zhongluo never imagined that he had only paid attention to his brother’s Aauto Quicker account for about ten days, and then there was bad news.

　　Hao Zhongyou, like his eldest brother, has only a third-grade education and started working in his teens. On the platform of "Aauto Quicker", Hao Zhongyou claimed to be a chef, but Hao Zhongluo was not sure about his career. "I heard that he worked as a chef and later delivered a courier." Hao Zhongluo told reporters that he and his second brother were estranged. In the registration information of Aauto Quicker, Hao Zhongyou also introduced the natural hot springs in Xunsi Town, his hometown, but relatives and friends said that he had no money to soak in the paid hot springs of Xunsi. Hao Zhongyou never mentioned his educational level.

　　After playing beggar, the number of fans increased.

　　Hao Zhongyou’s cousin analyzed that Hao Zhongyou’s "wife" left him or was related to family poverty. In the video released years ago, Hao Zhongyou mentioned twice that he was "single and asked to take it away". In Hao Zhongluo’s eyes, his younger brother, who is nearly 29 years old, "has not been doing well". As the eldest brother, Hao Zhongluo doesn’t know whether his second brother has a girlfriend in Zhejiang, or even his interpersonal circle at all.

　　Hao Zhongluo noticed that there were more than 90 videos released by his younger brother in Aauto Quicker. At first, they were all singing, and not many people watched them. Later, I always made some boring videos in a park, which was also called unattractive. "A Chinese New Year video was rewarded, which may have encouraged him." Hao Zhongluo said that his younger brother was wearing a prop suit when he jumped into the river. A few days ago, he used to pretend to be a beggar to shoot a video, and the number of fans on his Aauto Quicker account increased. The reporter noticed that on the cover of the "Beggar" video, you can still see Hao Zhongyou’s message "In order to get some powder, today … …” A few words, showing that he shot this video to "powder up".

　　However, at the time of the incident, Hao Zhongyou’s account still had only 386 fans. "Taking risks with your own body may be because you are just getting started and are too eager to be concerned by netizens. As a result, it backfires." Online celebrity, a million-fan in Luzhou, analyzes Hao Zhongyou’s risky behavior.

　　Aauto Quicker responded/

　　This kind of video can’t pass the review.

　　To Hao’s family’s surprise, Hao Zhongyou’s account in Aauto Quicker was "disappeared" shortly after the local media exposed the incident, and more than 90 videos released before were also suspected to have been cleared. "When a person dies, his mobile phone and account have passwords. Who can empty his account?"

　　Hao Zhongluo said that in the past, he searched for "Sichuan Mouse" and "Mouse Brother" on the Aauto Quicker platform, and Hao Zhongyou’s account was listed. "I know his head photo and I can find it at a glance to see what he took." The reporter accurately searched according to Hao Zhongyou’s Aauto Quicker account, and did not retrieve Hao Zhongyou’s account.

　　For a long time, Hao Zhongyou did not take the initiative to contact his brother, brother or even any relatives and friends in his hometown. Hao Zhongluo took the initiative to pay attention to his younger brother’s Aauto Quicker account and quietly became a bystander, which became the most unique emotional bond between the two brothers during the Spring Festival. Now that Hao Zhongyou has died suddenly, it’s a luxury for my brother to find memory fragments through his brother’s Aauto Quicker account.

　　It was once suggested that Hao Zhongluo find a platform involved in Aauto Quicker to discuss, but Hao Zhongluo gave up after thinking about it: "We don’t have that ability."

　　On February 19th, Aauto Quicker Platform responded to a reporter’s statement: "The platform has regulations on dangerous behaviors, and (the video shot by Hao Zhongyou) can’t pass the review even if it is uploaded." The platform said, "Short videos are a way for people to record their lives, leisure and entertainment. I hope everyone will treat them rationally, pay attention to safety when recording videos, and don’t take risks in order to gain attention."

　　Lawyer’s statement/

　　The platform must assume the main responsibility.

　　Wang Rengen, a lawyer of Sichuan Mingju (Longquanyi) Law Firm, said that the young man once again warned the performers who were addicted to live broadcasts and short videos at the cost of his life, and should not seek novelty and excitement and engage in dangerous activities. Similar tragedies are no longer two together. No matter how high the attention and reward, it is meaningless in the face of life that may suffer accidents.

　　As a video platform, we must take the main responsibility, strictly prohibit the appearance of thrilling, exciting, vulgar and bloody videos, and strictly resist similar live broadcast activities. Wang Rengen believes that the competent departments such as Netan and Netcom should further strengthen supervision, and severely punish live broadcast platforms and performers who ignore laws and regulations and go their own way according to law. If a crime is constituted, criminal responsibility shall be investigated according to law, and a clean and honest network ecology shall be maintained at all times.

　　Lawyer Guo Gang of Sichuan Fangce Law Firm believes that, first of all, the victim Hao Zhongyou in this case, as a person with full capacity for civil conduct, should bear the main responsibility for his own death; Secondly, Huang Yihu, as a fellow photographer, also has the obligation to pay the utmost attention, help and care, including discouraging Hao Zhongyou from being too careless and paying attention to the safety of the place.

　　Guo Gang believes that short video platforms are mainly responsible for notification deletion and knowing that they are responsible. At the same time, according to the Administrative Measures for Internet Information Services, "Internet information service providers are not allowed to produce, copy, publish or disseminate information containing obscenity, pornography, gambling, violence, etc." and Article 3 of the Administrative Regulations for Internet Live Broadcasting Services requires that "providing Internet live broadcasting services should abide by laws and regulations, adhere to correct orientation, and create a clean and upright atmosphere for the growth of netizens, especially teenagers."

　　Short/comment

　　Don’t let your life become the "landscape" of others.

　　Braving the cold and wearing thin pants and light clothes, Hao Zhongyou filmed the video of jumping into the river just to please his "old irons" and satisfy the fans’ curiosity. After reading Hao Zhongyou’s tragedy, the editor not only felt sad for him, but also thought about the lives of most of us.

　　French scholar guy debord once discussed the so-called landscape society. Landscape, that is, a kind of falsehood divorced from essence, a kind of constructed appearance, and everything can be expressed as a "displayed picture". Many of us are keen to create our own "personal design" in the online social space, which is the most obvious "landscape". When you choose something you obviously don’t like to eat in order to shoot a dish of delicious food, when you make a picture so that you don’t know your mother in order to make friends, when you try something ugly or even extremely risky in order to shoot a video that looks hot, it’s a pity that you are kidnapped by "landscape".

　　Back in the news, Hao Zhongyou’s story is the most serious consequence of being kidnapped by Landscape. He was not only addicted to creating "Brother Mouse", but even wanted to make a profit through this "man-made". In the end, online celebrity lost his dream and paid the price of his life.

　　I hope we can all take a warning, get rid of the charm of "landscape" and return to the ground with our feet. There is only one life, and there is no "old iron" or reward, so it is worth risking your life. Seeing this kind of risky video on the video platform in the future, without praise, comment or forwarding, may be the greatest kindness.

　　Luo Min, chief reporter of Chengdu Business Daily-Red Star News, photo report.

In the knockout stage of new energy vehicle enterprises, Xiaomi’s "high-profile" entry into new energy vehicles has brought a lot of shock to the automobile industry. Since the technical conference, the hot topic of Xiaomi Auto has been constant, and the market is expected to be full, but it is also trapped in various disputes. At present, the official press conference will usher in a countdown, and facing the real market test, Xiaomi Automobile will usher in a new round of public opinion risk impact.

Author Miao Jian Research Institute

According to the data of Miaojian Information Big Data Monitoring Platform, from December 25th, 2023 to March 24th, 2024, 1,699,200 items related to "Xiaomi Auto" and "Xiaomi SU7" have spread across the whole network, and related topics have been listed on the hot search lists of 12 platforms including Tik Tok, Weibo and Baidu, with a total of more than 230 times, and the cumulative time on the list has exceeded 1,400 hours.

Miao Jian information analysis found that

In the "price war" period, coupled with the brand impression of "high cost performance", XIAOMI SU7, the first+first Xiaomi car, has a high degree of attention, and the public opinion has crushed all other single-brand models for three months.

The topic of price runs through the warm-up period of products. Compared with design and technical topics, price is still the most concerned topic of public opinion before the products in the automobile industry go on the market.

In 3 months, there were 319 articles related to SU7, with an average of 3.5 articles published every day. Lei Jun continued to speak out through official micro by virtue of his personal influence, which played an important leading role in the overall topic communication. Timely dispel rumors, disclose important information and respond to public concerns, constantly create and form hot topics, and maintain product popularity.

On March 28th, Xiaomi SU7 will be officially released at the listing conference, and the risk window of Xiaomi Auto’s public opinion will be reopened soon. After the product is officially listed, the risk of public opinion around the final pricing combined with test drive, comparative evaluation, marketing, sales delivery, new car problems, accidents and so on will continue to rise.

01

Sorting out the main communication threads of Xiaomi SU7 before listing.

On November 15th, 2023, the Ministry of Industry and Information Technology issued the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), in which Xiaomi Automobile is located.

The recent major communication/public opinion events of "Xiaomi Automobile" are as follows:

A On December 25th, 2023, the official blog of Xiaomi Automobile announced that the "Xiaomi Automobile Technology Conference" would be held on December 28th, and Xiaomi officially revealed the relevant information of Xiaomi Automobile for the first time.

B On December 27th, 2023, Lei Jun released a message in his personal Weibo, paying tribute to the pioneers of new energy vehicles in China, such as BYD and Weilai. That night, Xiaomi Automobile paid a grand tribute to Huawei, Tucki, Ideality, BYD and Weilai through outdoor billboards.

C On December 28th, 2023, Xiaomi Automobile held a technical conference. Lei Jun said at the Xiaomi Automobile Technology Conference: "So don’t shout 99,000, it’s impossible." "Anyone who has this kind of performance and configuration will get more than 400,000 yuan, so there is no need to talk about 149,000 yuan, or we should respect technology."

D On January 2, 2024, a spokesman for @ Xiaomi Company wrote a rumor: We recently paid attention to a picture about Xiaomi’s automobile industry chain. After verification, at least 50% of the contents were completely wrong. It said that the information summary of the "industrial chain" pictures is full of loopholes and misleading to the public and investors, which is deeply puzzled.

On the same day, some netizens discussed the price of SU7 under Lei Jun Weibo. Lei Jun said: "Is there an opponent within 500,000?" . This reply triggered speculation that the final price of SU7 may be between 200,000 and 500,000 yuan.

E On January 5th, 2024, the car blogger "Li Sir Jiaolu" released Weibo news, questioning the suspected illegal behavior of Xiaomi Auto parking service video, and its comments questioned the blogger’s double standard.

F On January 8 -10, 2024, Xiaomi Automobile released "Answering 100 Questions from Netizens" in batches.

G On January 20, 2024, Lei Jun said in an interview with CCTV: "It is expected to be officially listed in the first half of 2024, and now it is undergoing small-scale mass production. This car has a very strong configuration and a very high cost. I think everyone is joking when they shout 99,000 yuan, 149,000 yuan or even 199,000 yuan. Pricing may indeed be a bit expensive, and we will announce it at the official product launch conference of Xiaomi Automobile. "

H On January 23rd, 2024, a spokesman for @ Xiaomi Company issued a document in Weibo to refute the rumor that Xiaomi Automobile was delivered in June. Recently, there have been a lot of rumors about the delivery time of Xiaomi Automobile. The relevant information is pure fabrication, completely false. Once again, the official release and delivery time of Xiaomi Automobile are subject to official information.

I On January 30th, 2024, Wang Hua, general manager of Xiaomi’s public relations department, responded to the issue of # Xiaomi’s policy price exposure # in Weibo, saying that in recent days, everyone should have seen the internal vehicles start to be licensed, which is also to test all the processes of running through the sales and delivery, and of course, buying insurance is also one of the links.

J On February 3, 2024, Lei Jun announced in Weibo that Xiaomi SU7 was conducting a comprehensive road test nationwide to make final preparations for the listing of Xiaomi SU7, and would focus more on the automobile business.

K On February 23, 2024, it was reported that Xiaomi’s early employees close to Lei Jun revealed that "Lei Jun is making a big move. The first car owners who buy Xiaomi cars may give them licenses if they don’t have a Beijing license." In response, a spokesperson for @ Xiaomi Company responded that it was completely inaccurate. Xiaomi’s pricing, delivery and sales policies are subject to the official release, which is well known.

On February 28th, 2024, Lei Jun voiced "Apple canceled making cars" and said that "Apple users will definitely be the best choice when purchasing smart electric cars".

M On March 12, 2024, Lei Jun released the official announcement of Xiaomi Automobile in Weibo on March 28.

N On March 13th, 2024, the reporter of science and technology innovation board Daily learned from the sales channel of Xiaomi Automobile that the price of SU7 top distribution will exceed that of M5 top distribution (about 300,000 yuan).

O On March 19th, 2024, a spokesperson of @ Xiaomi Company issued a rumor, saying that the Xiaomi road test vehicle was closed-loop tested on the closed-loop expressway, and there were no violations such as high-speed illegal U-turn, speeding, and escaping high-speed tolls.

P On March 20th, 2024, Wang Hua, general manager of Xiaomi Public Relations Department, denied that "Xiaomi Automobile will issue 1000 Xiaomi SU7F codes". "As far as I know, there is no channel for priority purchase of F codes".

02

Public opinion concerns

According to the monitoring results of Miaojian Information Big Data Platform, price is the most concerned topic of public opinion. Among them, the discussion of Xiaomi automobile product itself mainly focuses on price, technology and design.

I. Price

In the technical conference and CCTV interview, Lei Jun repeatedly said "Don’t shout 99,000, it’s impossible", "Anyone with this performance and configuration will have to pay more than 400,000, so there is no need to talk about 149,000", "The price is really a bit expensive, and 199,000 is impossible", and he even replied in Weibo "Is there an opponent within 500,000?"

The "cost-effective" label of Xiaomi’s mobile phone is deeply rooted in people’s hearts, which makes Xiaomi’s car trapped by the public opinion of "low price" and "low end" before its release. From the media point of view, Xiaomi held this technical conference just to break the existing public opinion situation, and wanted to tell everyone that "we still have to respect science and technology".

On January 5th, Wang Hua, general manager of Xiaomi’s public relations department, released the ultimate rumor about Xiaomi Automobile in Weibo: until the end of the official Xiaomi Automobile product launch conference, all the information and posters with the version and price of Xiaomi Automobile were false. On January 8th and 9th, Lei Jun Weibo released Xiaomi Auto to answer 100 questions from netizens, and also officially answered questions about pricing.

On February 21st, the price of # Xiaomi Auto was searched again in Weibo, and some cars said from the media that "the current situation is even more complicated". On March 6th, Li Guoqing, the founder of Dangdang, sent a video calling Lei Jun, asking Lei Jun to price Xiaomi for 150,000 to 200,000 yuan. On March 13th, the media learned that the price of SU7 top plate will exceed that of M5 top plate (about 300,000 yuan).

The release of technology, the voice of executives, the pressure from inside and outside the industry, and the wind of prices continue. The car industry is in a big environment of "low price". Faced with the expectation of many "rice noodles", Xiaomi will insist on going upstream and entering the mid-to high-end market in pricing, or push up the consumer’s budget through marketing and kill at a low price. The continuous price topic and various speculations will make Xiaomi SU7 in the preheating stage occupy the public opinion field in the car industry.

Mainstream media: The participating media are mainly financial media such as Caijing. com, national business daily and China Business News, mainly to report the latest development of Xiaomi Automobile and the contents of senior executives’ speeches, with few media comments.

Professionals: Guess why Xiaomi Auto has not announced its pricing.

According to national business daily, Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, "So far, regarding the pricing of Xiaomi SU7, Xiaomi is mostly denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. "

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, believes that "on the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is difficult to determine for the time being, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

From the media: initiate pricing speculation discussion and analyze the situation of Xiaomi SU7 according to the actions of other car companies.

Weibo-Bigu: I feel that BYD’s price reduction can kill everything. Not all of Gaohe has fallen, and Wei Xiaoli has a hard time. If BYD starts to enlarge its recruitment further, Xiaomi will be miserable.

Weibo-_-Second Senior Brother: BYD took the lead in killing the red eye within 100,000 yuan, and extremely krypton Tucki pulled the 800V to within 200,000 yuan. Therefore, the 400V single motor introduced by Xiaomi SU7 does not have the version of lidar. Once it exceeds 200,000, it will be difficult to be a new brand. Xiaomi has only one chance to play cards.

Netizen: ridicule pricing, discuss the price in mind, think about marketing routines, and discuss price reduction issues.

First, throw a confusing 300,000 yuan to the outside world, and blow the wind. When the listing is low, it will be set at more than 20, and then the whole network will say that it is cheap and buy buy will buy it.

The marketing gimmick is full, just don’t know if the final price will satisfy the public.

Almost. Aren’t you tired of this old routine?　

Rumor? I think this is what Lei Jun wants. All the way from Xiaomi mobile phone is a similar eye-catching strategy.

The price was not announced at the press conference. By understanding how much users are willing to pay for Xiaomi Automobile, pricing is made according to this price.

If it’s so expensive, you can only wait for Redmi car; As expected, it may be accepted that there are so many piles of materials at the technical conference.

Didn’t a lot of news say 500 thousand before, and now another 360 thousand, I think it’s better to wait for the press conference

BYD’s 200,000 cars haven’t been reduced in price, so we can sell them at whatever crowd we target. If BYD drops another 10,000, we will buy them from people within 100,000.

It has been delayed for too long, and there is no enthusiasm for attention.

Second, technology

Under the public opinion environment that new energy car companies generally bear the original crime of technology, the louder the slogan of "self-research" is shouted, the more attention and condemnation it attracts. Lei Jun publicized "self-research" for many times at the press conference. Later, due to the constant controversy over "self-research", the rumors mainly focused on Xiaomi V8s super motor and Xiaomi Titan alloy, and thought that Xiaomi Automobile was just an assembly plant.

These false information have been rumored one after another. On the night of the press conference, there was a voice that Xiaomi V8s super motor was from Huichuan technology, not self-developed. Huichuan technology immediately responded to "V8s motor is self-developed by Xiaomi" on the stock trading platform, but some netizens still said, "Is Xiaomi fully self-developed? How did Huichuan know?"

In addition, the Titan alloy developed by Xiaomi was thought to be plagiarized by a university teacher, and then the teacher responded that "the ingredients were wrong, and Xiaomi did develop it himself".

A picture of Xiaomi automobile industry chain was also exposed on the Internet, which shows that most parts of Xiaomi automobile are supplied by third parties. In this regard, Xiaomi Automobile denies that at least 50% of the contents are completely wrong.

Since the media: Based on the information released by the government, this paper analyzes the five major technologies of Xiaomi Automobile and whether it is "self-developed". The overall tonality of the public opinion field is neutral.

Wechat-Zinc Scale: An industry insider told Zinc Scale, "This is the same as satirizing that the large aircraft C919 is’ assembled goods’, either ignorant or with ulterior motives. The key lies in how many core technologies are mastered, not how many parts are mastered. For example, the large die-casting equipment comes from a third-party supplier, but the large die-casting equipment cluster system is self-developed by Xiaomi Automobile, and integration is also a creative ability."

Wechat-driving AUTO: In fact, how much self-developed things Xiaomi has at this conference is something that can neither be confirmed nor falsified. Because the conclusion of netizens may be just a misunderstanding. The crux of the problem lies in who owns the intellectual property rights of technology. If it is a joint development but the intellectual property belongs to Xiaomi, from the perspective of property rights and law, Xiaomi claims that there is nothing wrong with "self-research", and even from the perspective of public order and good customs in the automobile circle, it is not against it. However, if the external publicity is renamed as "joint development", the shocking effect of publicity will obviously not be achieved, and the personnel of technological subversion will not be established, so "self-research" is necessary.

Wechat-poison tongue technology: self-research in the eyes of netizens and self-research defined by the industry are often not the same thing. Xiaomi’s plan is to explore a rotor material with leading strength with partners, thus developing a brand-new motor with 27,200 rpm. Xiaomi, a die casting machine, is not self-developed. What is really self-developed is the "millet large die casting integrated cluster". In other words, Xiaomi has developed a set of most suitable and efficient production lines, and the die casting machine is also customized by partners according to the needs of this production line. This actually does not prevent Xiaomi from saying that it is self-research.

Netizen: Mainly for poking fun at/not believing in Xiaomi’s self-developed technology, and thinking that Xiaomi encountered the black water army.

Obviously, the motor you bought has to be said to be self-developed, and you are really cheeky.

Just look at the technology of millet blowing, don’t take it seriously, let’s talk about it after seeing the actual effect.

The maximum speed limit is 120. Do you think the motor is fast and useful? Don’t argue about concepts!

Boy, the technology after these years has been pre-developed successfully now.

The precipitation of other big factories for decades and hundreds of years can’t compare with Xiaomi’s research and development in one year?

A certain group stayed up late to prepare for the exam in order to do a background check for Xiaomi Automobile.

Black Xiaomi and those who blow Huawei are the same type of accounts.

Let’s just say that a tree catches the wind. What do you think is the scandal of the dying joint venture?

Now the atmosphere is very funny, saying that Huichuan can’t prove that Xiaomi is self-researched, so Xiaomi is not self-researched. So who said it? Xiaomi said it himself. Do you believe it after Xiaomi said it himself?

Huichuan is quite powerful, with the existence of the top few in China.

Third, the design

1. Appearance is similar to Porsche controversy

Since the appearance of Xiaomi automobile in the catalogue of the Ministry of Industry and Information Technology on November 15, 2023, the appearance of Xiaomi SU7 has been controversial. Because the front face and side of the car are very similar to Porsche, it is ridiculed by netizens that "Mi Shijie" is "not that Porsche can’t afford it, but that Xiaomi is more cost-effective". One plus designer Haoran said that he copied Porsche Paramera, and many self-media published the comparison chart of Xiaomi SU7 and Porsche Taycan. Some cars discovered from the media that Lei Jun Weibo once revealed that he was reading Porsche-related books; Another online picture shows that Xiaomi’s product Xiaoai’s recognition result of Xiaomi SU7 is Porsche. The superposition of all kinds of "coincidences", coupled with Lei Jun’s mention of "comparable to Porsche Tesla" and "the goal is to compete with Porsche" at the press conference, Xiaomi Automobile is caught in a "plagiarism storm".

In addition to these doubts and ridicule, there are also many professionals who speak for Xiaomi. Regarding the question of whether Xiaomi automobile plagiarized or borrowed, many disputes helped the outbreak of public opinion.

There is no plagiarism:

Domestic automobile styling design has long bid farewell to the stage of plagiarism. As for what it looks like and what nickname it is, it is the category of the media. Sometimes quite speechless, there is always an angle to black millet; In industrial design, the streamline of coupe should be beautiful and low wind resistance, and it can only look similar, which is the only choice determined by aesthetic and scientific path after industrial design develops to a mature stage.

Ridicule plagiarism:

You don’t understand, this is actually a tribute to Porsche, the predecessor of the industry; Low-key, I think it can rival the aircraft carrier; Because it is comparable, the exterior is copied from Porsche and the interior is copied from Tesla. Combined, it is perfect.

Mention that other car companies are also suspected of plagiarism, implying that sunspots "follow the trend" and "double standard":

I’m curious why many netizens plagiarized Xiaomi’s car because it looks similar to Porsche, but no one said that the car chosen by Huawei is similar to Porsche.

2. Controversy over the design of semi-hidden door handles.

In addition, the conference also announced the patented design of the semi-hidden handle. Its embedded design not only optimizes the aerodynamic efficiency of the vehicle, but also retains the aesthetic feeling of its streamlined appearance. What’s more outstanding is that it skillfully solves the freezing problem in cold weather and avoids the pop-up difficulty that traditional pop-up door handles may encounter. However, some netizens complained that this design was "very familiar", and then Lei Jun also emphasized in Weibo that the semi-hidden door handle was completely different from the early pure mechanical structure "upturned semi-hidden door handle".

3. Other design disputes

In addition, the plum blossom wheel hub, the borderless cobblestone rearview mirror and the 105L front reserve box have also been ridiculed by some netizens that "this design has existed for a long time".

03

Analysis of communication characteristics

1. Price-related topics account for a large proportion, which is the key node to arouse public opinion.

Before the technical conference, Lei Jun revealed in Weibo that "Xiaomi SU7 is a bit expensive", and the topic was on the hot search, and public opinion tended to rise. Then there is the recurring price topic: # Rice flour expects Xiaomi car to be around 300,000 # # Lei Jun said that Xiaomi SU7 has no rivals within 500,000 # # Xiaomi car policy price exposure # # Xiaomi car pricing strategy exposure # and so on.

According to the data of Miaojian Information Big Data Monitoring Platform, the high point in the communication trend of Xiaomi Automobile’s price issue almost corresponds to the high point of Xiaomi Automobile’s overall communication trend. The price issue is the main aspect that causes public opinion controversy and is the key for Xiaomi Automobile to maintain a high degree of public concern.

2. Executives and officials frequently voice and refute rumors to promote the spread of topics.

In the early stage of the new car sale, the public opinion field was flooded with false information about price and technology. Lei Jun and Wang Hua, general manager of Xiaomi Group’s public relations department, repeatedly answered questions and rumors in Weibo. The Weibo account "Xiaomi Company Spokesperson" also released rumors about pricing and sales policies, delivery time and technology industry chain. On January 8 -10, Xiaomi Automobile released "Answering 100 Questions from netizens" to comprehensively answer all questions and focus on public concern, which to some extent avoided the persistence of false information on the brand.

According to the display of Miaojian Information Big Data Monitoring Platform, every time executives or officials intervene in the topic, it will cause a certain degree of public opinion fluctuation. On the whole, Xiaomi Automobile still holds a dominant position in the right to speak in public opinion. Although it is riddled with rumors, it has caused some self-media smearing and ridicule by netizens. However, the rapid rumor-dispelling and pre-emptive public relations method not only dispels the doubts of the industry, but also provides a continuous discussion for its own products.

3. The ups and downs of brand reputation are not obvious.

Miaojian Information Big Data Monitoring Platform shows that Xiaomi Automobile has a relatively large amount of sensitive information on the day of the technology conference, the rumor of giving Beijing license, and the extremely high-level executives talking about Xiaomi Automobile at the press conference. In the three months from the technical conference to the official conference, the topic headed by price is still in the discussion stage, and the related negatives are mainly rumors, which have limited practical impact on the brand reputation of Xiaomi Automobile.

04

Public opinion risk judgment

1. Be involved in the "price war" dilemma after pricing is released.

In the year of the Year of the Loong, Tesla took the lead in price reduction, and then BYD made a low price of 79,800 yuan. Changan Automobile, Nezha Automobile and other brands followed suit, and this year’s price war began. On February 27th, the new Extreme Krypton 001 went on the market, with a starting price of 269,000 yuan. Some media claimed that "Extreme Krypton gave Xiaomi a problem". On the day when Xiaomi Automobile announced its pricing, it will inevitably bring certain "fluctuations" to the auto market. For Xiaomi Automobile, whether to follow up the price war may become a hot topic in the market. How to break through in the price knockout is the challenge that Xiaomi is about to face.

2. Repeated marketing, led by price, leads to self-attack.

The topic of manufacturing is Xiaomi’s marketing style in the field of mobile phones. When it is used in Xiaomi cars, it is the product positioning that is close to Porsche, Tesla and other high-end products after frequent price snooping and opening. The price topic was frequently searched, and the executives responded many times. Before the conference, they paid tribute to other car companies and said that they were "comparable to Porsche" …………………………………………………………………………………………………………………….

3. It is difficult to get rid of labels such as "imitation" and "cottage"

Whether it is the marketing method of the brand or the malicious smear of peers, it has been labeled as "imitating foreign models" since it came out, which can easily deepen the stereotype of the public and thus produce psychological resistance to the brand. In the car sale stage, similar teasing will continue, which will affect short-term sales to some extent. In the long run, whether Xiaomi SU7 can get rid of the negative label with a good enough driving experience, make excellent performance a competitive advantage of the product, and reverse the relatively negative market perception will also be the focus of public opinion.

4. Other negative brands, negative road test and negative test drive affect Xiaomi’s reputation.

Recently, a Xiaomi employee said on the Internet that Xiaomi will lay off employees on February 29, and "only notice, no consultation" and "no year-end bonus after being laid off", and finally said "think twice about buying a Xiaomi car". On February 3rd, a photo of a suspected collision of Xiaomi SU7 during the road test came out on the Internet, which aroused public concern. Shake consumers’ decision to buy a car. On March 19th, Xiaomi Auto officially responded that the content was maliciously misinterpreted by some accounts, and there was no violation, and it was still communicating with the expressway group on false information. Xiaomi Automobile has attracted much attention. Once the public opinion such as the negative operation of Xiaomi Group, the negative road test of Xiaomi Automobile and the negative test drive experience of new cars in offline outlets occur, it will lead to a decline in its reputation, which will easily affect the marketing process and sales of Xiaomi Automobile.

5. Brand executives’ speeches caused controversy.

Lin Bin, vice president of Netcom Xiaomi, said in a circle of friends, "Driving Xiaomi SU7 from Beijing to Shenzhen office, starting at 7: 30 on Saturday morning and arriving at Shenzhen office at 11: 00 on Monday morning, the whole journey is 2320 kilometers, passing through Wuhan and Guangzhou, and charging for 5 times. (This is a great experience.) This content triggered some speculation about the endurance of Xiaomi SU7 from the media, and concluded that the endurance achievement rate was low. Among them, the self-media account "Chatting Car" only converted electricity consumption by charging times, and the published article was not rigorous, which was complained by Xiaomi Automobile. Some also said from the media that "if it is not full every time, he will definitely explain it clearly in the text. What an important habit it is." Executives’ speeches are often easily amplified and interpreted by the media, and if there is any imprecision, it will easily lead to controversy.

6. Peer-to-peer friends’ speeches caused controversy

Regarding Xiaomi Auto’s tribute to its peers, Yang Xueliang, vice president of Geely, said that "it’s too late". "If people always want to be paid tribute, it’s over, but if people always want to pay tribute to others, there is no promise"; Zhu Ling, vice president of Krypton, also posted a blog suggesting that Xiaomi’s marketing is more and more like health care industry’s, and commented sharply that "the last one who shouted out eco-cars seems to be LeTV mobile phones". On February 27th, at the launch conference of the brand-new Extreme Krypton 001, Extreme Krypton executives talked about Xiaomi Automobile’s "marketing is worth learning", and then # Extreme Krypton executives # boarded the hot search. After the listing of Xiaomi Automobile, the subsequent announcement may also lead to such cynicism and public controversy.

　　For many industries, such as college teachers, engineers, doctors and nurses, publishing papers is a "hard lever" for being awarded professional titles. Where there is demand, there is a market. On the network platform, a large number of intermediaries and sellers have entered the line of sight by searching for keywords such as "paper" and "publication". They claim to be "providing topics, writing and publishing services" and "one-stop, time-saving and efficient". It seems that with their help, it is very easy to publish articles in regular journals.

　　Beijing Youth Daily reporter noted that the generation of papers has spawned a complete interest chain, but the risks behind it are often ignored by people who are bent on "taking shortcuts". Due to the eagerness to publish, some people have been drained to various agencies with mixed quality. What’s more, even the follow-up employment notices, periodicals and magazines are false.

　　Take advantage of the victim’s "guilty conscience"

　　Junior high school students cheat highly educated doctors.

　　Ms. Wang, 41, from Jiangyan District, Taizhou City, Jiangsu Province, is an employee of a local hospital. Due to the evaluation of professional titles by her unit, she needs to publish papers in relevant academic journals. Ms. Wang, who hasn’t written for many years, has some troubles. She was tempted when she heard from a friend that there are "gunmen" on the Internet who specialize in "writing and publishing papers on behalf of others".

　　In May last year, Ms. Wang found many "merchants" who wrote and published papers on behalf of others through online search. Later, she chose one of the "institutions" for a simple consultation and added the micro-signal provided by the other party to establish contact. The other party claims that it can not only distribute papers, but also provide ghostwriting services according to professional needs, and ensure that the papers written on behalf of it can be published.

　　The other party also sent some previous "successful examples" to Ms. Wang, and said that "the company should cooperate with several journals in depth" and reminded not to worry. After the two sides agreed on the price, Ms. Wang first paid the other party a "deposit" of 3,000 yuan through WeChat, and agreed to write the paper and talk about the publication after confirmation.

　　Three months later, Ms. Wang received the paper as scheduled, and the content was related to the topic she provided, but the quality was not high and there was no research result, so it should be difficult to publish it under normal circumstances. The other party told her that as long as she paid the manuscript fee again, she could publish it in a national journal. Although Ms. Wang was somewhat suspicious, she turned to the agreed 5,500 yuan. After the transfer, I waited for several months and didn’t see the paper published.

　　Realizing that she was cheated, at the end of April this year, Ms. Wang, who was ashamed and angry, was persuaded by her family and chose to call the police. After receiving the police, Jiangyan police inquired in detail about the process of being cheated and collected and verified relevant transfer records and other evidence. Later, the police arrested 12 suspects, including Huang.

　　According to Sun Qiao, a police officer handling the case in Jiangyan, most of the criminal gangs have junior high school education and only two have high school education. They simply don’t have the ability to write and distribute professional papers, but they have mastered some "routines" and "words" for writing and distributing papers. There are more than 1,000 cases involving gangs, and most of the victims involved are doctors and nurses. The amount of fraud per person is about 5,000 to 10,000 yuan.

　　In addition to the online platform advertisements that deceived Ms. Wang, Sun Qiao said that there are still several staff members in the gang who are responsible for "running business" offline. They focused their attention on hospitals around the country, photographed the address book of medical staff and summarized it into the company system. After that, other staff in the office made up the editor’s identity of a certain periodical, and sent text messages to doctors and nurses one by one to ask if there were any related needs and seek specific "cooperation".

　　"It is disgraceful to write and publish papers on behalf of others. After discovering that I was cheated, I chose ‘ Silence ’ Criminal gangs are very smart, and they use this psychology to commit fraud. " Sun Qiao said.

　　"Take a shortcut" for evaluating professional titles

　　Received a fake magazine after handing out the paper.

　　Compared with Ms. Wang in Jiangsu who didn’t even see the sample publication after spending money, Mr. Zhang in Beijing is even more bitter and can’t tell. Mr. Zhang is the backbone of a construction company in Beijing. This year, he waited for the opportunity to evaluate the intermediate title. Because Mr. Zhang was eager to publish his paper within the time limit stipulated in the title selection, he searched online and found a magazine that claimed to be able to distribute core periodicals on his behalf.

　　After Mr. Zhang provided his own paper, the "magazine editor" told Mr. Zhang that the content of his paper was really not very good, and it might be a little difficult to publish it, but they could provide paid ghostwriting services for Mr. Zhang. I thought that I would have to invest a lot of time and energy in writing another paper. If I didn’t say it, I might still fail. So after careful consideration, Mr. Zhang decided to spend money to solve the problem.

　　Twenty days later, Mr. Zhang received the periodical. Looking at his published papers, he felt that the money was not wasted. However, when he was full of joy and took the published paper to select the title, he was rejected. "Just say that this magazine is fake and ask me where I contacted this magazine. I also wrote a review."

　　The title was not evaluated and was punished by the unit, which made Mr. Zhang very regretful. This magazine in my hand is very formal and clearly printed with the serial number of the public issue. How can it be fake?

　　So he contacted the editor who helped him publish the paper at the first time. Unexpectedly, the other party changed his previous enthusiasm and said very strongly that the unit’s disapproval was a matter of the unit and had nothing to do with them. It was impossible to get a refund, and then he was blacked out. At this time, Mr. Zhang felt that something was wrong and immediately reported the police.

　　The magazine provided by Mr. Zhang to Shunyi police in Beijing has a thickness of more than 100 pages, and its cover and layout look like a professional magazine in the construction industry. However, Shunyi police confirmed through investigation that this was a typical case of impersonating a regular magazine to commit fraud. Mr. Zhang received a counterfeit fake magazine, and the editors of the so-called magazine who contacted Mr. Zhang and collected money were also impersonating.

　　The police found that this is a criminal gang that swindles people who need to publish papers. The members of the gang have a clear division of labor and are very cunning. They make full use of the victim’s reluctance to let others know that they are writing and publishing papers on their behalf, and commit tens of thousands of crazy crimes. According to the survey, there are many kinds of magazines that this gang pretends to be, including medicine, science and technology, etc.

　　The reporter of Beijing Youth Daily noticed that many people who participated in the evaluation of Beijing’s professional titles in 2021 reported to the media that they were disqualified from participating in this year’s professional titles because the submitted journals were judged as false journals after submitting the preliminary examination materials.

　　These participants who have the same experience have one thing in common. They all send their papers to an intermediary or "editor" instead of directly contacting the publishing unit of the journal. After the intermediary arranged for the publication of the article, the participants even got a paper-based periodical with a unified serial number. They said that they did not expect to encounter fake journals.

　　China Association for Science and Technology has started special rectification.

　　Beijing is recorded in the integrity archives.

　　The reporter of Beijing Youth Daily noticed that a special rectification has been started for the cooperation between journals and "paper intermediaries" in spamming papers. On November 8th, official website, China Association for Science and Technology, issued the "Notice on Carrying out Special Inspection on Spamming of Papers in Journals in Charge of China Association for Science and Technology". According to the circular, the target of this special inspection is all journals whose papers are published by China Association for Science and Technology. Among them, it is important to check the periodicals with more than 2,000 papers published in the whole year, the periodicals with most papers of no more than 5,000 words or no more than 3 pages in each issue, the periodicals suspected of publishing papers beyond the scope in the annual inspection and reading in the past three years, and the periodicals with dense publishing cycles such as semi-monthly, weekly and so on.

　　The notice also mentioned that serious violations such as renting and selling periodical number pages and cooperating with "paper intermediaries" should be dealt with and corrected seriously according to law. Periodicals that are unsustainable and do not have the corresponding ability to publish and check are changed to the competent organizer, closed and cancelled.

　　On November 10th, 2021, the Beijing Municipal Bureau of Human Resources and Social Security issued the "Notice on Maintaining the Integrity Environment of Professional Title Evaluation" in official website. According to the circular, applicants who provide false materials, plagiarize other people’s works and academic achievements, or take other improper means will be disqualified in accordance with relevant regulations and recorded in the "blacklist" of professional title evaluation, and those who have obtained professional titles will be revoked and recorded in the integrity archives of professional title evaluation.

　　In addition, the notice also stated that the evaluation system for representative works of achievements has been fully implemented in Beijing. The applicant can independently select project reports, research reports, technical reports, engineering plans, design documents, performance reports, patents, monographs, papers and other performance achievements to submit to the title review. Please don’t believe the false propaganda of "fake journals", but pay attention to summarizing and refining the achievements in technology research and development, technology reform, technology application, standard setting, academic research and other aspects in daily work, and timely summarize and sort them out, and declare the title evaluation with the achievements that best reflect the ability level.

　　[Expert advice]

　　Papers and other "paper" indicators can not fully reflect the professional title ability.

　　Academic transformation achievements or ability assessment should be added.

　　Lawyer Deng Qianqiu of Beijing Zhongwen Law Firm told Beijing Youth Daily reporter that if the participants really don’t know that the periodical that published their papers is a false periodical, and the intermediary conceals the fact that the periodical is false and fabricates the truth that the paper has been published on the periodical, according to the relevant judicial interpretation, if the intermediary defrauds the property with a value of 3,000 yuan to 10,000 yuan, it may constitute a crime of fraud in criminal law.

　　If the periodical that publishes the paper is a real periodical, but the paper is not written by the participants, but written by the intermediary, the intermediary’s behavior is illegal; If the intermediary is an enterprise, the amount of illegal business operation reaches 500,000 yuan or the illegal income reaches 100,000 yuan, or if the intermediary is a natural person, the amount of illegal business operation reaches 50,000 yuan or the illegal income reaches 10,000 yuan, it should be criminally prosecuted for the crime of suspected illegal business operation.

　　Shen Teng, an adjunct professor at China University of Political Science and Law, a tutor for master students, and a lawyer at Beijing Shuaihe Law Firm, told Beijing Youth Daily that the personnel who participated in the title selection should "go straight and do the right thing", and integrity is the first. If the whole paper is written by others, it is definitely suspected of academic fraud and should be included in the "blacklist" of academic dishonesty.

　　Shen Teng said that the paper agency regarded writing on behalf of others as an industry, which ruined the social atmosphere. But the root cause is that even if this gang is destroyed, there will be other gangs like it; If this model is destroyed, it will be transformed into another model. The reason is determined by the supply and demand market of "paper" qualification examination. At present, many professional titles are evaluated by indicators, not by ability. And what is the index evaluation, as long as it meets the "paper" conditions on the appearance, this is not the ability to present.

　　For normative intermediaries, it is an organization that is familiar with procedures and data standards for qualification declaration. They are limited to assisting and helping the standardization of application procedures and standards of materials, and cannot participate in entities (writing on behalf of others and paying for them). In the above cases, it is no problem for the intermediary to fabricate relevant facts for the purpose, and it is classified as fraud.

　　Shen Teng suggested that "paper" indicators such as papers can’t fully reflect a person’s professional title ability, and academic transformation achievements or ability assessment and even psychological testing should be added. By face-to-face, video or practice, the appraisers’ academic, achievements and abilities are randomly verified in substance. Once fraud is found, or verified by reporting, it will be included in the national academic integrity credit information sharing platform, and accountability will be restricted.

　　Text/reporter Zhu Jianyong

CCTV News:March 28th 0— At 24: 00, Quanzhou City, Fujian Province reported 7 new confirmed local cases and 122 new asymptomatic local infections. On the morning of March 29th, Quanzhou held a press conference to inform the latest situation of epidemic prevention and control.

In order to realize the "dynamic zero clearing" of the society as soon as possible, Quanzhou has continuously carried out large-scale population nucleic acid screening. At 6: 00 am on March 29th, a new round of nucleic acid screening was started in key areas.

Su Gengcong, Deputy Commander of COVID-19 Epidemic Prevention and Control in Quanzhou City, emergency headquarters:Continue to carry out regional nucleic acid detection in key areas of Fengze District, Jinjiang City, Luojiang District, Quangang District, shishi city, Nan ‘an City, Hui ‘an County, Anxi County, Yongchun County, Dehua County and quanzhou taiwanese investment zone, so as to comprehensively investigate the social spread risk.

According to the results of the last round of regional large-scale population nucleic acid detection and expert judgment, Quanzhou has adjusted the scope of social control and added a number of medium and high-risk areas and closed control areas.

Su Gengcong, Deputy Commander of COVID-19 Epidemic Prevention and Control in Quanzhou City, emergency headquarters:Newly designated Building 20 of Jiyuan Community in Wan ‘an Street in Luojiang District as a high-risk area, and Building 1 of Jiyuan Yayuan in Wan ‘an Street as a medium-risk area; Some areas in Licheng District, Fengze District, Luojiang District and Jinjiang City are newly designated as closed control areas.

In addition, on the 28th, some sealed-off areas in Quanzhou have met the conditions for unsealing. At 5: 00 pm on the 28th, the local authorities lifted the closure measures for Fengze District, Fengze Street, Fengze District, which is the first closure area in Quanzhou to lift the closure measures since the outbreak of this round.

Notice of emergency headquarters of Sichuan Province on Printing and Distributing the Guidelines for the Prevention and Control of COVID-19 Epidemic in 2021 (Third Edition)

On April 1st, the province responded to the novel coronavirus epidemic in emergency headquarters and issued the "Guidelines for the Prevention and Control of the COVID-19 Epidemic in Sichuan Province in 2021 (Third Edition)" (hereinafter referred to as "Guidelines")Guide）。 The Guide requires that all localities should speed up the improvement of vaccination capacity in Covid-19, adopt a combination of fixed site vaccination and roving vaccination, and vigorously promote vaccination for people over 18 years old.

The Guide requires that the vaccination progress in Covid-19 be accelerated. All localities and departments in charge of various industries should do a solid job in propaganda and mobilization, vaccination personnel mapping and organization, and strengthen daily scheduling, weekly notification and monthly assessment. Accelerate the improvement of vaccination capacity, rely on secondary and above medical institutions to set up inoculation points, use exhibition venues, stadiums, factories, enterprises, schools and other temporary inoculation points, adopt a combination of fixed-site inoculation and roving inoculation, vigorously promote the vaccination of people over 18 years old, and earnestly do a good job in monitoring the abnormal reaction of vaccination and medical treatment. Actively promote the use of "Sichuan Tianfu Health Link" for appointment vaccination.

According to the "Guide", employees in high-risk positions such as imported cold chain food, opened isolation places, emergency rooms and isolation wards in medical institutions, customs and ports, and international aviation should be tested for nucleic acids every week; Other staff of medical institutions, sampling and testing personnel of disease control institutions, supervision places and staff of old-age care institutions should conduct nucleic acid testing for all staff every month, and complete sampling testing for vaccination personnel in Covid-19; Farmers (bazaars, seafood) markets, take-away, postal services, express delivery and other service industries and labor-intensive employees should sample nucleic acid detection every month; Nucleic acid detection should be carried out in each batch of imported cold chain food packaging; Medical institutions, isolated places, farmers’ markets, cold chain food production and processing, storage and transportation related places, to conduct environmental sampling nucleic acid testing on a regular basis.

14-day centralized isolation measures were implemented for entry personnel from the port of our province. During the centralized isolation period, three nucleic acid tests and one antibody test were completed. After the entry personnel are released from centralized isolation, all localities should take them back in a closed loop (those who return to other provinces should be sent to airports and stations in a closed loop), and the community should strictly implement home health monitoring within 7 days, and conduct a nucleic acid test on the next day and the seventh day after the release of isolation. Those who come to (return to) Sichuan after completing 14-day centralized isolation in other provinces and failing to complete 7-day home health monitoring are required to carry out 7-day home health monitoring, and complete a nucleic acid test the next day and the seventh day after arriving at their destination. During the period of home health monitoring, personal protection should be done when going out to avoid participating in gathering activities.  (Reporter   Zhang Tingming   Shi Xiaohong)

CCTV News:The soil of the Loess Plateau was blown from Siberia, and after more than 2 million years of settlement, it finally formed today’s appearance. It is soft and easy to cultivate, and it is also easy to lose. And a lot of sediment in the Yellow River comes from the Loess Plateau.

Liu Guobin is a native of Yulin, Shaanxi Province. Growing up by the Yellow River, he had a dream of being a doctor, but he didn’t expect that he would deal with loess all his life and become a "doctor" for the Yellow River.

A seemingly ordinary lump of earth is loess with a history of at least ten thousand years. It is this piece of loess that carries Liu Guobin’s feelings for nearly 40 years.

As a researcher research centre of soil and water conservation of the Ministry of Education of China Academy of Sciences and a professor at the Institute of Soil and Water Conservation of Northwest A&F University, Liu Guobin has been devoted to the research and demonstration of soil and water conservation and ecological restoration on the Loess Plateau for nearly 40 years, and regards harnessing the Yellow River as a top priority in his life. Inspired by farmers’ soles, he successfully completed the experiment of fixing soil by simulating the roots of plants through artificial steel wire needles. It has made great contributions to soil and water conservation and vegetation protection.

"It is worthwhile to see the effectiveness of the Yellow River regulation."

From the recorded period to the 1970s, the average annual sediment transport of the Yellow River reached 1.6 billion tons.

"What is the concept of 1.6 billion tons? If it is converted into a soil belt of one meter square, it can circle the equator of the earth 72 times. " Liu Guobin said that serious soil erosion and loss of vegetation protection directly led to the decline of grain output. Therefore, the life of local farmers is getting harder and harder.

Academician Zhu Xianmo, Liu Guobin’s mentor and a famous soil and water conservation scientist, once said, "If the Yellow River is unclear, I will die unsatisfied." Liu Guobin has always remembered this sentence. Now, Liu Jiaoshou has white hair. For him, managing the Yellow River has changed from a job to a lifelong career.

In the past 20 years, the ecological environment construction centered on returning farmland to forests and grasslands in the Loess Plateau has effectively reduced the loss of runoff, sediment and nutrients, restored vegetation to a certain extent, and greatly improved the natural ecological environment in this area.

In 2015, King William Alexander of the Netherlands, who was on a state visit to China, and his party visited Yan ‘an and visited the achievements of soil and water conservation on the Loess Plateau. He was very excited after learning about the situation of soil erosion control in the Loess Plateau, and praised it on the spot, Good (good), Excellent (excellent) and Very great (very good).

"I saw the great changes in China here." William Alexander said. As early as 2005, as a crown prince, he visited Yulin, Shaanxi Province, and inspected the corrosive impact of the Yellow River on the Loess Plateau. Nowadays, the living standards of farmers here have been greatly improved. After years of afforestation, the loess plateau region has also changed its old look.

By the time Zhu Lao died in 2017, the average annual sediment discharge of the Yellow River was less than 200 million tons, which basically reached the standard of "clearing", and Zhu Lao’s wish had been achieved. This achievement was achieved through the hard work of student Liu Guobin and several generations of "sand control people".

Facing the achievements, Liu Guobin said: "We usually work harder and feel depressed, but we are very excited to see that the flood disaster in the Yellow River can be reduced so much."

Get the wisdom of managing the Yellow River from the soles of the shoes

"Don’t you see how the Yellow River’s waters move out of heaven, entering the ocean, never to return", "The Yellow River is far above the white clouds, a lonely city of Wan Ren Mountain" and "On the Yellow River for nine days, people and ghosts have a bird’s eye view of it" … … As the mother river, the Yellow River carries too many feelings of Chinese. The management of the Yellow River will not happen overnight, but it needs the unremitting efforts of several generations.　

The soil on the Loess Plateau is easily washed away, so the Yellow River has less water and more sand. The disharmony between water and sediment is the crux of the Yellow River’s complexity. Liu Guobin has been working hard to overcome scientific research problems for decades.

Why is soil erosion? Because there is no vegetation protection. At the scene of the program, Liu Guobin showed two vivid experiments for everyone. A piece of soil planted with plants, besides the vegetation on it, the most important thing is that it has roots below it. Root system becomes the key to soil erosion.

How to study the roots in the soil? How to simulate it to understand the function of root system? Liu Guobin was racking his brains to think. When he was walking with his colleagues, he saw villagers taking soles. After that, his mind was full of needles, threads and dirt, and in a flash, he was inspired. Finally, he used an artificial steel wire needle to thread cotton thread back and forth into the soil, and made an experiment of "simulating root system".

"After the experiment was done, I showed it to my tutor, Mr. Zhu Xianmo. At first glance, the old gentleman who is usually serious about people is good. You can explain this question to me clearly. He smiled with great satisfaction." Liu Guobin said that it is this experiment that provides an important scientific basis for understanding the relationship between vegetation and soil loss.

With this achievement, people can choose more suitable vegetation types under different soil and environmental conditions, so that vegetation can play a more full role in soil and water conservation, and finally achieve sediment reduction and make the Yellow River clear.

Make the Yellow River a "Happy River"

Liu Guobin didn’t like his job from the beginning, but today, although his hair has turned gray, he still says he won’t give up. "Our vegetation coverage has doubled from 33% to about 64% now." Today’s loess plateau, the mountains are much greener and the water is much clearer.

However, although the Yellow River is clear, Liu Guobin is not satisfied. In addition to clearing the river, he hopes that the mother river will become a "happy river". People in the Yellow River Basin should have a real sense of satisfaction and happiness.

In Liu Guobin’s view, if the Yellow River is to become a "happy river", the first thing to do is to make people living in the Yellow River basin feel happy. Different eras have different understandings of happiness. In the 1930s and 1950s, happiness was "a cow on 30 acres of land, and his wife and children were hot on the kang". In the 1980 s and 1990 s, it was a kind of happiness to replace the caves at home with new ones; Nowadays, farmers live a rich life. The average income of farmers in northern Shaanxi is more than 10,000 yuan a year, which is many times higher than in the past. The house is many times bigger, and happiness has a new meaning.

Liu Guobin believes that happiness should be a very high quality of life, plus ecological civilization. "Ecological civilization is an advanced social form. From ideas to living conditions to policies, to the harmony between man and nature, happiness can be brought. I understand it this way."

This happiness is easy to say, but it can’t be achieved in one sentence. How to realize happiness, how to realize happiness on the Loess Plateau and make the Yellow River a "river of happiness"? Liu Guobin said: "This is a long road, and we are still on the road." (Text/Kang Yanlong)

　　Xinhua News Agency, Beijing, June 19th　Title: Investigation on the phenomenon of "sky-high price" luxury zongzi in some places

　　Xinhua News Agency "Xinhua Viewpoint" reporters Wan Zhiyun, Zhou Kai and Shao Luwen

　　As the Dragon Boat Festival approaches, Xinhua Viewpoint reporters in some provinces found that "high-priced" zongzi such as "bird’s nest zongzi", "ginseng zongzi" and "abalone zongzi" appeared in the market, with expensive fillings and luxurious packaging. In order to avoid supervision, luxury zongzi are mostly sold by supermarkets to reservations, from physical gifts to virtual gift certificates, and combined sales are made by playing the price "edge ball".

　　During the visit, many salespeople said that high-end zongzi gift boxes are usually "those who buy them don’t eat, those who eat them don’t buy them, and nine times out of ten they are used as gifts".

　　Each box costs nearly 1,000 yuan, mostly "human feelings"

　　Recently, the reporter learned from some five-star hotels, e-commerce platforms and high-end restaurants that a large number of zongzi gift boxes focus on "high-end" and "luxury" positioning, adding shark’s fin, bird’s nest, sea cucumber, ginseng, black truffle and other precious ingredients to the stuffing, and the price is nearly 1,000 yuan per box. The reporter saw in an unannounced visit to a five-star hotel in a city in southwest China that a gift box of "Abalone Zongzi" cost as much as 988 yuan, and there were only 12 Zongzi in it.

　　The reporter found in some e-commerce platforms that many hot-selling zongzi gift boxes are priced above 500 yuan. The customer service of a food online shop told the reporter that the original price of the best-selling zongzi gift box in the store was 1,288 yuan, and the current preferential price is 820 yuan, which contains 12 zongzi with precious ingredients, with an average price of 68.3 yuan per zongzi. "After a few days on the shelves, nearly 500 copies were sold."

　　There are also some "Wechat business" who engage in so-called "local tyrants" purchasing on social media. According to a purchasing staff, shark’s fin, fish roe and crab roe can all be wrapped in zongzi. "The price is not capped, only you can’t think of it, you can’t buy it."

　　In addition to adding some high-grade ingredients, the reporter also found that over-packaging is also a common feature of luxury zongzi gift boxes.

　　In order to "slim down" the packaging of moon cakes and zongzi, on August 15th, 2022, Revision No.1 of the national standard "Restricting over-packaging of commodities requires food and cosmetics" was officially implemented, requiring that the number of packaging layers be reduced, and the maximum number of packaging layers for moon cakes and zongzi should not exceed three; Reduce the packaging cost, and the proportion of packaging cost in the sales price of moon cakes and zongzi above 100 yuan shall not exceed 15%.

　　In a prominent position in the lobby of a hotel in a city in southwest China, there is a row of "Duanli Yayun" zongzi gift boxes with a price of 498 yuan. The gift box is designed as a suitcase, with two leather locks and a leather handle on the gilded shell. The reporter unlocked the lock and opened the lid to see that the internal design of the gift box was equally exquisite and complicated. Seven small boxes of different sizes were placed in two columns, and only when the small boxes were opened could you see the dumplings packaged independently. The front desk staff of the hotel told the reporter: "This gift box is exquisite in production technology and high in cost. Many people buy it by packaging."

　　On some e-commerce platforms, many shops label gift boxes as "luxury leather boxes", "high-end materials" and "refusing to feel cheap". According to the customer service of an online shop, the "Hongfu Royal Product" luxury gift box in this shop sells the best, and its "three-layer, step-by-step design looks very domineering after opening", coupled with the deep stamping process and color gold printing, it is very advanced. A number of shops said that in order to make the gift box have texture, the weight of the package is often 2 to 3 times that of the zongzi itself.

　　It is worth noting that zongzi, a traditional festival food, tends to be reduced to "human feelings zongzi" and "work zongzi". The reporter combed the popular comments of some hot-selling gift boxes on the e-commerce platform, and "buy and send relatives and friends" and "the leader is very satisfied" became high-frequency words.

　　A person in charge of an enterprise on the eastern coast told the reporter that the enterprise has some important customers and social relations, and every holiday is an important opportunity to give gifts to maintain relations. The value of Zongzi itself is not high. If you don’t add some high-end ingredients, the packaging is not high enough, and you don’t attach some other gifts, it will be difficult to get it. Every year before the Dragon Boat Festival, enterprises will order a batch of gift boxes for "doing things".

　　Frequent "new tricks" to avoid supervision

　　The reporter found that in recent years, the relevant departments have stepped up supervision over "sky-high" food and over-packaging, and the sales of some luxury zongzi have turned from bright to dark, shifting from supermarkets to star-rated hotels, high-end restaurants and social platforms.

　　In a high-end hotel chain in a western city, a 488 yuan zongzi gift box is being displayed in the lobby. The waiter told the reporter that this gift box is not for public sale, mainly for old members and big customers, and it is selling well at present.

　　"The gift box is only displayed in the store, and the sales method is customized by appointment, so don’t be afraid of being inspected." In an online shop WeChat applet, a "rong family Dragon Boat Festival" with a price of 2,680 yuan is being reserved. The customer service told the reporter: "Only specific members can buy and provide delivery service."

　　At the same time, the gift certificate of zongzi is also very common. Some chain pastry shops and hairy crab shops rely on the advantages of many offline stores and complete online platforms to sell high-end zongzi gift coupons through social platforms such as WeChat applets, which can be mailed by express mail or picked up in stores, and provide "gift-giving services" such as writing greeting cards, invoicing and delivery on a specified date.

　　The online customer service of a well-known pastry shop said: "Some units are strict in management, and it is inconvenient to send gift boxes directly. It is better to send electronic coupons safely." The lobby manager of a five-star hotel in an eastern province told reporters: "It is very suitable to buy gift certificates for people. If the recipient doesn’t want to pick up the goods, we can also recycle the gift certificates in cash."

　　In June 2022, the relevant departments issued the Announcement on Curbing the "Sky-high-priced" moon cakes and promoting the healthy development of the industry, and strictly supervised the "Sky-high-priced" boxed moon cakes whose unit price exceeded that of 500 yuan.

　　The reporter visited and learned that some merchants set the price at 499 yuan and 488 yuan by reducing the number of zongzi in order to avoid the suspicion of "sky-high price". For example, the gift box of "Dumplings Filled with Buddha’s Jumping Wall" launched by a chain pastry shop costs 480 yuan, but there are only six dumplings, which translates into 80 yuan for each dumpling. There are also some merchants who use the method of combined sales. A single gift box costs more than 400 yuan, which is bundled with tea and high-grade edible oil.

　　Strengthen supervision to stop unhealthy trends.

　　Experts interviewed said that the "makeover" of luxury zongzi still exists, and it still takes a long time to advocate frugality, oppose waste and create a "fresh" holiday atmosphere.

　　Wang Zhongwu, a professor of sociology at Shandong University, and other experts suggested that while strengthening the supervision of offline sales channels, relevant departments should further improve the management of online sales channels such as e-commerce platforms, and at the same time focus on new "moves" such as high-end customization and membership gift certificates, and be wary of luxury zongzi "from bright to dark, from real to virtual".

　　In addition, the relevant standards of commodity over-packaging need to be further improved. Experts such as Wang Huo, Deputy Secretary-General of China Biodiversity Conservation and Green Development Foundation, believe that the material, environmental protection and manufacturing technology of packaging should be specified in more detail, the rules for initial packaging identification should be optimized, and the calculation method for packaging inspection should be improved, so that producers and operators have no time to drill.

　　At the same time, it is necessary to give full play to the functions of industry self-discipline and self-supervision, and urge industry associations to formulate industry conventions to curb excessive packaging and pursue luxury, so as to avoid blind competition and create a vicious circle.

　　Liao Chenglin, a professor at the School of Economics and Business Administration of Chongqing University, and other experts said that it is understandable to have normal human relations during festivals. However, the issue of "four winds" is often accompanied by an undercurrent during holidays, and bad style such as "human feelings" and "doing things" should be resolutely stopped. Discipline inspection and supervision organs should strengthen supervision, carry out unannounced visits, advocate party member cadres’ honesty for holidays, and firmly stop the "four winds" problem in Zongzi.

Lead: As an employee efficiency software for office workers, iFLYTEK heard that APP has a place in the list of efficiency apps all the year round. Although the accuracy and efficiency of recording to text are excellent, iFLYTEK has been "spitted" by users when he heard that there is no real-time recording to text function on the computer side. This year, iFLYTEK heard that the function of "iFLYTEK will take notes when he hears it" was finally launched on the computer side.

It is reported that the technical ability of iFLYTEK’s listening and taking notes comes from the large model product "Spark Big Model" released by Iflytek. Through the computer-based real-time recording and text-to-text function, it can help professionals, students and news to record and review the content quickly and efficiently in scenes such as meeting records, interviews and research, classroom notes and live learning. The manuscript with the "listening and writing" function can also be opened in the "iFLYTEK Listening and Writing" function for further word processing such as AI retouching.

As an application of computer web page, "iFLYTEK will take notes when hearing" has the function of real-time recording to text and full-text summary, aiming to help users record important information efficiently in meetings, lectures and other occasions. The real-time recording-to-text function allows users to convert the speaker’s voice into text in real time during meetings and courses, which is convenient for users to consult and organize. The full-text summary function can automatically generate a summary containing the key information of the meeting after the recording, which can help users review the meeting content quickly and improve the efficiency of work and study.

The product of "iFLYTEK Hearing and Remembering" has powerful AI big model ability, which can automatically summarize the transcribed results into a quick view of chapters, so that users can get the key information in large paragraphs without reading the whole text. Through the blessing of AI technology, this product can achieve efficient information extraction and presentation, bringing users a more convenient reading experience.

"iFLYTEK will take notes when listening" can summarize the transcribed results according to the speaker, so that users can quickly understand the key points of key speakers’ speeches without looking at the full text. This function is very suitable for professionals and secretarial work.

Note-taking intelligently locates the original text, "back in time"

The intelligent positioning function of "iFLYTEK will remember when he hears it" can realize "going back in time" in the meeting scene. This means that when users write notes in the recording, these notes can be automatically identified and matched to the corresponding recording location. When users can’t remember what happened at the same time when taking notes, they can quickly recall and trace back through the positioning form of recorded manuscripts.

The oral draft of the leader’s speech changes to the written draft every second, and the function of "text regulation" saves the working people.

One of the major criticisms of the transcription of conference recordings is that the content of the manuscript is lengthy, and the oral communication content is too much to read quickly when looking back. IFLYTEK’s "regular text" function can simplify the long oral expressions, repeated contents and colloquial words, and make the writing fluent and readable.

After using the "iFLYTEK Hearing and Recording" to record the manuscript, you can also open it in the "iFLYTEK Hearing and Writing" webpage. Users can ask AI to help you write a more comprehensive meeting minutes, speeches, activity plans, event agents, news releases, etc. based on the meeting minutes information through the form of AI dialogue and template writing, so as to "record one paragraph at a time" from the recording file.

In the function of "iFLYTEK will take notes when listening", the recorded transcription, AI abstract and the content after the text is normalized can all be translated in multiple languages. At present, the covered languages support 12 recording languages, 12 recording dialects and 6 translation languages. The recognition and translation of multilingual recordings can meet the diverse needs of people in different regions and languages.

At present, iFLYTEK has heard that the "meeting record" function of the website is limited and free, and it can be used after official website logs in in iFLYTEK.

In recent years, cross-border e-commerce in China has made great efforts in the mature overseas e-commerce market. Customs data show that in the first three quarters of 2023, China’s cross-border e-commerce exports reached 1.3 trillion yuan, an increase of 17.7%.

The White Paper on Cross-border E-commerce Platforms in China in 2023 released by Nielsen, an international market research company, shows that more and more China e-commerce platforms have the ability to participate in global competition and even challenge the status of global e-commerce giants such as Amazon overseas. Among them, AliExpress, SHEIN, Tiktok Shop and Temu, the most representative AliExpress, are called "Four Little Dragons at Sea" by the media.

The data shows that in 2022, the global e-commerce market reached 5.5 trillion US dollars, a year-on-year increase of 5.8%; It is expected to reach 9.1 trillion US dollars in 2027, with a compound growth rate of 10.6% from 2022 to 2027. It is estimated that the cross-border e-commerce market in China will reach 26.3 trillion yuan in 2027, with a compound growth rate of 10.9% from 2022 to 2027.

So, what is the basic layout of global cross-border e-commerce, and how do they parallel with the cross-border e-commerce platform in China? Please learn about it with Xiaobian.

China dianshang platform

Alibaba.com

Alibaba International Station is a global trading platform under Alibaba Group, which aims to connect global buyers and suppliers and promote international trade. As one of the largest B2B (business-to-business) online trading markets in the world, Alibaba International Station, based on the world’s leading inter-business e-commerce website-Alibaba International Station trading platform, displays and promotes suppliers’ enterprises and products to overseas buyers, and then obtains trade opportunities and orders to help small and medium-sized enterprises expand their export marketing and promotion services in international trade. It is one of the first choice network platforms for export enterprises to expand international trade.

Temu

Temu, a cross-border e-commerce platform owned by Pinduoduo, was launched overseas on September 1st, 2022, with its first stop facing the North American market. Temu means "Team Up, Price Down", that is, the more people buy, the lower the price. Only one week after it was launched, it rushed into the 14th place of American shopping application. Temu’s products are all from brands and merchants owned by Pinduoduo, and they sell their products in the American market through Temu’s platform. Temu has strict auditing and sampling procedures for sellers and products to ensure product quality. Temu also provides services such as secure payment, fast logistics, privacy protection and purchase guarantee.

SheIn

SheIn is an international B2C fast fashion e-commerce company, headquartered in Guangzhou, China, which mainly deals in women’s wear, and also provides fashion items such as men’s wear, children’s wear, accessories, shoes and bags. Xiyin has risen rapidly in the European and American markets with the strategy of fast fashion and low price, and has become one of the world-renowned cross-border e-commerce platforms.

Foreign mainstream e-commerce platform

Amazon

Amazon, the largest online e-commerce company in America, is located in Seattle, Washington. Founded in 1995, Amazon has become the online retailer with the largest variety of goods in the world and the leading e-commerce enterprise in the United States. As one of the earliest companies that started to operate e-commerce on the Internet, Amazon only operated online book sales business at first, but now it has expanded to a wide range of other products, and has become the online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world.

eBay

EBay is an online auction and shopping website that allows people all over the world to buy and sell goods online. Its main services include online auction, e-commerce and shopping malls. Ebay has 37 independent websites and portals around the world, and the main sales sites in the world are: American station, British station, Australian station, German station, French station and China station. Covering more than 190 countries and regions, it has nearly 300 million users and supports 23 languages around the world.

AliExpress

AliExpress, launched in April 2010, is the only online trading platform for the global market under Alibaba. AliExpress is the third largest online shopping website in English in the world, which faces overseas buyers, conducts secured transactions through Alipay international accounts and uses international express delivery. The difference between AliExpress and Alibaba International Station lies in the different customer groups. The buyers of Alibaba International Station are mainly aimed at some foreign buyers, and the customer groups of AliExpress are mainly individuals. As mentioned above, Alibaba International Station belongs to B2B platform, while AliExpress belongs to B2C platform.

Wish

Wish was founded in 2011. At first, it pushed some product advertisements to users on Facebook according to the preference algorithm. In 2013, it began to transform into an e-commerce. Unlike Amazon and other old American e-commerce platforms, Wish is more like a grocery store, selling all kinds of low-priced goods, and most of the merchants are small and medium-sized brands. The advantages of price and cost performance have made Wish firmly encircle a group of non-high-consumption users.

Other e-commerce platforms

Lazada

Lazada, one of the largest online shopping websites in Southeast Asia. Supported by the German business incubator Rocket Internet, it is a company founded by Rocket Internet to create "Amazon in Southeast Asia". Lazada’s target is mainly users in Indonesia, Malaysia, the Philippines and Thailand. Mainly selling electronic products, clothes, appliances, books, cosmetics, etc., the market scope covers Indonesia, Malaysia, the Philippines, Thailand and Vietnam.

Shopee

Shopee is a common e-commerce platform in Southeast Asia and Taiwan, China. It was established in 2015 and is headquartered in Singapore. In recent years, Shopee’s business scope has gradually expanded to seven major markets: Malaysia, Thailand, Taiwan, China, Indonesia, Viet Nam and the Philippines.

Cdiscount

Cdiscount is a French shopping website with 16 million buyers. The distribution scope of the platform covers cultural products, food, IT products and many other categories, and the goods are exported to South America, Europe, Africa and other places. At present, Cdiscount’s international business is mainly distributed in Colombia, C? te d ‘Ivoire, Ecuador, Thailand and Vietnam. At the end of 2015, in order to benchmark Amazon France, Cdiscount added 4,000 categories to expand food channels. Hot-selling categories of the platform: 3C, mobile phone, mother and baby, household appliances, luggage, toys and home.

BingaBinga

BingaBinga is a shopping platform for middle and high-end people in Britain and Europe. The items on the platform are innovative, innovative and tasteful, which conforms to the British aesthetics and can give buyers a brand-new experience. BingaBinga not only gathers high-quality shops and distinctive products, but also the shopkeepers of the platform can run their own brands online, participate in online community exchanges and have offline parties.

La Redoute

La Redoute, a French fashion platform, was founded in 1837 and began to sell online in 1995. Now it covers more than 120 countries and has more than 70 brands. Ledute’s Chinese official website has been launched in China. Its products cover six categories: women’s wear, men’s wear, maternity wear, children’s wear, accessories and shoes, and support cash on delivery in 1,100 cities across the country.

Ozon

Ozon is the largest e-commerce platform in Russia and currently accounts for 20% of the Russian e-commerce market. The goal in the next decade is to gain 80% market share of Russian e-commerce. As we all know, domestic Taobao was full of opportunities in its early days, and many Taobao brands stood out. Today’s Ozon, just like Taobao in those days, many China sellers have entered this platform.

Gmarket

Gmarket is the largest comprehensive shopping website in Korea, ranking first in the total sales value of goods in the online retail market in Korea, mainly selling books, cosmetics, computers, home appliances, clothes and so on. On May 7, 2010, ebay announced that it would set up a joint venture company with the Korean e-commerce company Gmarket, and ebay invested 10 million US dollars. The joint venture company will help Gmarket explore the Japanese and Singapore markets.

Source: Zhejiang Trade Promotion is compiled from International Business Daily and China International Chamber of Commerce.