The explosive AI industry officially ushered in the first regulatory document.

　　Following the public consultation on the Management Measures for Generative Artificial Intelligence Services (Draft for Comment) by the Information Office in April this year, on July 13th, seven departments including the Information Office officially issued the Interim Measures for the Management of Generative Artificial Intelligence Services (hereinafter referred to as the "Measures"), which came into effect on August 15th, 2023.

　　The relevant person in charge of the National Internet Information Office said that the promulgation of the Measures aims to promote the healthy development and standardized application of generative artificial intelligence, safeguard national security and social public interests, and protect the legitimate rights and interests of citizens, legal persons and other organizations.

　　Generative artificial intelligence refers to the technology of generating text, pictures, sounds, videos, codes and other contents based on algorithms, models and rules. Generative artificial intelligence represented by ChatGPT released by OpenAI is stimulating a new round of "AI arms race" including domestic and foreign technology giants and entrepreneurs such as Microsoft, Google, Meta, Baidu and Alibaba.

　　There are 24 newly issued Measures, which set forth relevant requirements from algorithm design and filing, training data and models of generative artificial intelligence service providers, to user privacy, trade secret protection, supervision and inspection, and legal responsibilities. At the same time, the "Measures" clarify the support and encouragement attitude towards the generative AI industry.

　　Wu Shen Kuo, doctoral supervisor of the School of Law of Beijing Normal University and deputy director of the internet society of china Research Center, told the First Financial Reporter that the regulatory documents related to generative artificial intelligence were issued at a high speed, which reflected the synchronous promotion with the development and application of technology, and reflected the increasingly mature, agile and efficient evolution of network supervision and digital supervision in China.

　　Many practitioners told CBN that the Measures emphasized the enforceability of landing and embodied the basic ideas of risk prevention, risk response and risk management. Its implementation is of great significance to promoting industrial development and creating a good innovation ecology for the development of generative artificial intelligence.

　　What regulatory signals are released?

　　Wu Shen Kuo told the First Financial Reporter that the Measures promulgated today are particularly prominent in three aspects: First, it emphasizes the classification and classification management mechanism of AIGC and highlights the idea of introducing relevant regulatory mechanisms for different risk types; Second, pay attention to the cultivation of AIGC industrial ecology, especially on the sharing of computing power resources and the construction of pre-training public data platform; Third, the method emphasizes exchanges and cooperation at home and abroad. In terms of the scope of application, it distinguishes between overseas and domestic service providers and business types that do not provide services at home, and clarifies the scope of application of the method.

　　Comparing with the previous Draft for Comment, CBN found that the "Measures" released today added many related encouragements for generative artificial intelligence services.

　　For example, in Chapter II, Articles 5 and 6 of Technology Development and Governance, it is mentioned that it is necessary to encourage the innovative application of generative artificial intelligence technology in various industries and fields, generate positive and healthy high-quality content, explore and optimize application scenarios, and build an application ecosystem. In addition, it also encourages independent innovation of basic technologies such as algorithms, frameworks, chips and supporting software platforms of generative artificial intelligence, conducts international exchanges and cooperation on an equal and mutually beneficial basis, and participates in the formulation of international rules related to generative artificial intelligence.

　　The "Measures" also mentioned that effective measures should be taken to encourage the innovative development of generative artificial intelligence, and inclusive, prudent and classified supervision should be implemented for generative artificial intelligence services.

　　In terms of computing power that the industry is particularly concerned about, the Measures also mention promoting the construction of a generative artificial intelligence infrastructure and a public training data resource platform. Promote the collaborative sharing of computing power resources and improve the utilization efficiency of computing power resources. Promote the orderly and open classification of public data and expand high-quality public training data resources. Encourage the use of safe and reliable chips, software, tools, computing power and data resources.

　　In terms of service provider access, the Measures also mentioned that foreign investment in generative artificial intelligence services should comply with the provisions of relevant laws and administrative regulations on foreign investment.

　　Compared with the Draft for Comment, the statement of the Measures has been adjusted to some extent.

　　"Serious nonsense" is a problem that the industry criticizes generative artificial intelligence more. It is mentioned in the "Draft for Comment" that the content generated by generative artificial intelligence should be true and accurate, and measures should be taken to prevent the generation of false information; This time, the "Measures" were updated to take effective measures to improve the transparency of the generated artificial intelligence services and improve the accuracy and reliability of the generated content based on the characteristics of service types.

　　In addition, the "Measures" also mentioned that departments such as network information, development and reform, education, science and technology, industry and information technology, public security, radio and television, press and publication should strengthen the management of generative artificial intelligence services according to their respective responsibilities.

　　People in the industry pointed out to reporters that the "Measures" embodies a certain fault-tolerant mechanism, which is more in line with reality and enhances the feasibility of implementation.

　　"Many application fields can tolerate imperfect big models. For example, a hero in the game has a longer beard and a shorter beard. If he makes a mistake, it may be harmless to make mistakes occasionally; However, some areas are very critical and cannot tolerate mistakes, such as news search, government websites or medical education. These areas need to solve the problem of big model mistakes in the future. " There are big model practitioners who say this.

　　For the protection of minors, the contents of the Measures have also been emphasized.

　　Previously, the "Draft for Comment" mentioned that appropriate measures should be taken to prevent users from relying too much on or indulging in generating content; The "Measures" were updated to take effective measures to prevent underage users from relying too much on or indulging in generative artificial intelligence services.

　　Regarding the supervision of generative artificial intelligence, the Measures also mentioned that the relevant competent departments should supervise and inspect generative artificial intelligence services according to their duties, and the providers should cooperate according to law, explain the source, scale, type, labeling rules and algorithm mechanism of training data as required, and provide necessary technical and data support and assistance.

　　For the protection of personal privacy and business secrets, there are many related contents in the Measures. For example, the relevant institutions and personnel involved in the safety assessment, supervision and inspection of generative artificial intelligence services should keep confidential the state secrets, business secrets, personal privacy and personal information they know in performing their duties according to law, and must not disclose or illegally provide them to others.

　　What is the geometry of industrial influence?

　　Li Shuzhen, vice president of China Electronic Cloud, saw the first reaction of the Measures: "At that time!" . He is deeply touched by the article 6 "encouraging independent innovation of basic technologies such as algorithms, frameworks, chips and supporting software platforms of generative artificial intelligence". "Now NVIDIA is hard to find a card, and we can no longer let the big model get stuck in the computing system that is being reshaped." He told CBN.

　　In addition, he also said that the "Measures" will standardize the application and scene of the "big model" industry, so that AI technology can better serve the economy and high-quality industrial development.

　　Tian Feng, president of Shangtang Science and Technology Intelligent Industry Research Institute, commented on the First Financial Reporter that the Measures have the leading role of global AI2.0 governance and the enforceability, and are of great significance to promoting industrial development.

　　Chen Yunwen, CEO of Daguan Data, told the First Financial Reporter: "The development of the industry will be gradually standardized. The introduction of this "Measures" has played a guiding role in the service of generative large models. Generative AI technology is very new and hot, and the next development depends on this system. "

　　Another practitioner said that this "Measures" not only attaches importance to risk prevention, but also embodies a certain fault-tolerant and error-correcting mechanism, and strives to achieve a dynamic balance between standardization and development.

　　The topics such as safety, credibility and supervision mentioned in the Measures have also attracted the attention and discussion of many large model practitioners.

　　Li Yanhong, chairman of Baidu, said not long ago that only by establishing and improving laws, regulations, institutional systems and ethics to ensure the healthy development of artificial intelligence can we create a good innovation ecology.

　　Zhou Hongyi, the founder of 360, mentioned that it is necessary to build a proprietary large model that is "safe, credible, controllable and easy to use". He pointed out that the key to realize the "safety and controllability" of the model is to adhere to the "auxiliary mode", position the big model as the assistant of enterprises and employees, and provide help as the "co-pilot" role, so that people’s will plays a key role in the whole decision-making loop.

　　Zhang Yong, Chairman and CEO of Alibaba Cloud Intelligent Group, also said that "building a safe and credible artificial intelligence" has gradually become an industry consensus, and relevant laws and regulations are being improved, which has cultivated a good soil and environment for the sustainable development of technology and industry. "There are a lot of uncertainties in innovation, some of which can be predicted in advance and nip in the bud; Some problems arise in development and need to be solved while developing and solved with development. "

　　Global brewing regulatory measures

　　Not only in China, the ChatGPT-like generative artificial intelligence (AIGC) model has triggered capital competition, and countries’ attention to AIGC compliance is promoting the introduction of corresponding regulatory measures.

　　Europe has always been at the forefront of artificial intelligence supervision. In May this year, the European Parliament has approved the first comprehensive artificial intelligence bill. "We hope that the artificial intelligence system is accurate, reliable, safe and non-discriminatory, regardless of its source." European Commission President Ursula Ursula von der Leyen said on May 19th.

　　Also at the summit of leaders of the Group of Seven (G7) held in Japan in May this year, the leaders of member countries acknowledged the need to govern artificial intelligence and immersion technology, and proposed to create a ministerial forum dedicated to the development of artificial intelligence before the end of this year to discuss issues surrounding generative artificial intelligence, such as copyright and combating false information.

　　The British competition regulator also said in May this year that it will begin to examine the impact of artificial intelligence on consumers, enterprises and the economy, and whether new regulatory measures are needed.

　　Ireland’s data protection agency said in April this year that generative artificial intelligence needs to be regulated, but the management agency must figure out how to regulate it correctly before rushing to implement the "really untenable" ban.

　　The National Institute of Standards and Technology under the U.S. Department of Commerce said in June that it would set up a public working group composed of experts and volunteers of generative artificial intelligence to help seize the industry opportunities brought by artificial intelligence and formulate guidance to deal with its risks. The US Federal Trade Commission said in May that it is committed to using existing laws to control the risks of artificial intelligence.

　　Japan’s privacy watchdog said in June that it had warned OpenAI not to collect sensitive data without public permission. Japan is expected to introduce regulatory measures before the end of 2023, which may be closer to the attitude of the United States than the strict regulatory measures planned by the European Union, because Japan hopes that this technology can promote economic growth and make it a leader in advanced chips.

　　On June 12th, UN Secretary-General antonio guterres supported the proposal of some AI executives to establish an AI regulatory agency like the International Atomic Energy Agency. Guterres also announced plans to start the work of high-level artificial intelligence consulting institutions before the end of this year, regularly review the artificial intelligence governance arrangements and make recommendations.

　　Facing the global supervision trend of generative artificial intelligence, Wu Shen Kuo told the First Financial Reporter that in the face of new technologies and new applications, it is necessary to continuously explore a set of agile and efficient supervision mechanisms and methods, so as to deal with and deal with all kinds of associated risks in a timely manner to the maximum extent. In addition, a set of economic, convenient and feasible compliance guidelines needs to be continuously constructed and improved, so that all parties have clear compliance standards and directions.

　　"Good ecological governance also requires all parties to reach consensus to the maximum extent, and form common values and commonly recognized codes of conduct for governance of new technologies and new applications on a larger scale." He said.

　　It can be said that every technological revolution is accompanied by great opportunities and risks. For generative artificial intelligence, only by establishing a flywheel between real user calls and model iterations can the AI model become smarter and smarter, and how to find a balance between policy supervision and technological development also tests the global regulatory agencies. (Reporter Fan Xuehan also contributed to this article)

Recently, 15 departments, including the Ministry of Ecology and Environment, jointly issued the Action Plan for Deepening the Fight against Heavy Pollution Weather, Ozone Pollution Prevention and Control and Diesel Truck Pollution Control (hereinafter referred to as the Action Plan). The relevant person in charge of the Atmospheric Environment Department of the Ministry of Ecology and Environment answered the reporter’s questions on the background and main contents of the Action Plan.

Q: Please introduce the background and general idea of the Action Plan.

A:The CPC Central Committee and the State Council attached great importance to the prevention and control of air pollution. Since the 18th National Congress of the Communist Party of China, China’s ambient air quality has been significantly improved by formulating and implementing the Action Plan for Air Pollution Prevention and Control and the Three-year Action Plan for Winning the Blue Sky Defence War. In 2021, the average concentration of fine particulate matter (PM2.5) in cities above the prefecture level in China was 30 μ g/m3, which was 34.8% lower than that in 2015. The proportion of excellent days in China was 87.5%, which was 6.3 percentage points higher than that in 2015. The people’s sense of blue sky happiness and acquisition was significantly enhanced. However, the situation of air pollution control is still grim. Heavy pollution weather in autumn and winter in Beijing, Tianjin and Hebei and surrounding areas is still high and frequent. More than half of the cities in the country still have heavy pollution weather, which is still a "heart and lung disease" for the people. Ozone pollution has become increasingly prominent, especially in summer, which has become the primary factor leading to excessive air quality in some cities. Since the beginning of this year, the national average ozone concentration has increased by 6.4% year-on-year. The pollution of diesel trucks has not been effectively solved, and the emission of nitrogen oxides from mobile sources accounts for about 60% of the total emission of nitrogen oxides in China, which contributes greatly to PM2.5 and ozone pollution.

General Secretary of the Supreme Leader pointed out in the Party’s Report to the 20th CPC National Congress that it is necessary to further promote the prevention and control of environmental pollution, continue to fight the blue sky defense war, strengthen the coordinated control of pollutants, and basically eliminate the heavily polluted weather. "Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Fight against Pollution" takes the fight against heavy polluted weather, ozone pollution and diesel truck pollution as three symbolic battles to deepen the battle against blue sky in the 14th Five-Year Plan. In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, the Ministry of Ecology and Environment, together with 14 departments including the National Development and Reform Commission, the Ministry of Industry and Information Technology and the Ministry of Transport, jointly formulated the Action Plan, focusing on key areas, key time periods and key areas to carry out concentrated attacks, and to lay a solid foundation for the symbolic battle of defending the blue sky and promote the continuous improvement of air quality throughout the country.

Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the Action Plan thoroughly implements the spirit of the 20th National Congress of the Communist Party of China, fully implements the ecological civilization thought of the Supreme Leader, adheres to the people-centered development thought, adheres to the general tone of striving for progress while maintaining stability, takes the synergy of pollution reduction and carbon reduction as the general starting point, takes precise pollution control, scientific pollution control and pollution control according to law as the working policy, and takes improving air quality as the core. Focusing on the outstanding problems that urgently need to be solved at present, such as heavy polluted weather, ozone pollution and diesel truck pollution, we will thoroughly fight the landmark battle of defending the blue sky, promote the smooth realization of the air quality improvement goal during the 14 th Five-Year Plan, and further enhance the people’s blue sky happiness and sense of acquisition.

The Action Plan includes an overall document and three action plans, namely, the action plan for eliminating heavy polluted weather, the action plan for ozone pollution prevention and control, and the action plan for pollution control of diesel trucks. The three landmark battles, namely, the elimination of heavy polluted weather, the prevention and control of ozone pollution and the tough battle of diesel truck pollution control, are coordinated and organically linked in terms of regions, fields and measures. The overall document clearly defines the importance of tackling tough battles, as well as the overall requirements, key tasks and safeguard measures; The three action plans deploy the targets, ideas and specific task measures of the three landmark campaigns.

Q: What are the key areas of the Action Plan for Eliminating Heavy Pollution Weather? What are the objectives and main measures for tackling the problem?

A:The battle to eliminate heavy polluted weather focuses on PM2.5 pollution, focusing on autumn and winter (October-March of the following year), adhering to local conditions and zoning policies, focusing on Beijing-Tianjin-Hebei and surrounding areas with frequent heavy polluted weather, Fenwei Plain, Northeast China and urban agglomerations on the northern slope of Tianshan Mountain, and putting forward corresponding measures according to different regional pollution characteristics.

The goal is to basically eliminate severe and above polluted weather by 2025, control the proportion of severe and above polluted days within 1% in the whole country, completely eliminate severe polluted weather in more than 70% prefecture-level and above cities, and reduce the number of severe and above polluted days caused by human factors in Beijing-Tianjin-Hebei and surrounding areas, Fenwei Plain, Northeast China and the northern slope of Tianshan Mountain by more than 30%.

The main measures include five key actions. First, the coordinated action of reducing pollution and carbon in the atmosphere will promote the optimization and adjustment of industrial structure and layout, promote the green and low-carbon transformation of energy, and carry out the upgrading and transformation of traditional industrial clusters; Second, the Beijing-Tianjin-Hebei region and its surrounding areas and the Fenwei Plain will attack hard, continue to promote the reduction of regional steel production capacity and the transformation and upgrading of the coking industry, accelerate the implementation of in-depth treatment of industrial pollution emissions, and strengthen the scattered and inefficient coal-fired treatment of residents’ lives and agricultural production, small coal-fired boilers and industrial furnaces; Third, other regions have taken tough actions. On the basis of steadily and orderly promoting clean heating, the northeast region has accelerated the comprehensive management of straw burning, the urban agglomeration on the northern slope of Tianshan Mountain has comprehensively improved the pollution control level of key industries, and other regions have formulated tough tasks and measures according to local conditions; The fourth is the joint response to heavy pollution weather, strengthening the capacity building of heavy pollution weather, improving the emergency plan for heavy pollution weather, strengthening the inventory management of emergency emission reduction measures, and strengthening the joint prevention and control of regional air pollution; Fifth, strengthen supervision and law enforcement, strictly enforce daily supervision and law enforcement, strengthen supervision and law enforcement in response to heavy pollution weather, and urge the implementation of heavy pollution emergency emission reduction responsibilities.

Q: Please briefly introduce the key areas of the Action Plan to Combat Ozone Pollution. What are the objectives and main measures for tackling the problem?

A:The battle against ozone pollution will focus on May-September, with Beijing-Tianjin-Hebei and its surrounding areas, the Yangtze River Delta region and Fenwei Plain, where ozone pollution is more prominent, as the key areas for national ozone pollution prevention and control. The Pearl River Delta region, Chengdu-Chongqing region, urban agglomerations in the middle reaches of the Yangtze River and other cities with ozone exceeding the standard will carry out the battle under the guidance of the state, adhere to the principle of highlighting key points and classifying policies, increase the emission reduction of volatile organic compounds (VOCs) and nitrogen oxides, enhance their capabilities and fill the shortcomings.

The goal is: by 2025, the coordinated control of PM2.5 and ozone has achieved positive results, and the growth trend of ozone concentration in the country has been effectively curbed. The proportion of days with excellent air quality in the country has reached 87.5%, and the total emission of VOCs and nitrogen oxides has decreased by more than 10% respectively compared with 2020.

The main measures include five key actions. First, the source substitution of raw and auxiliary materials containing VOCs, speeding up the substitution of raw and auxiliary materials with low VOCs content in furniture, automobiles, construction machinery and other industries, and carrying out joint inspection on the compliance of raw and auxiliary materials containing VOCs such as paints, inks, adhesives and cleaning agents; Second, VOCs pollution control should meet the standards, clean up and rectify simple and inefficient VOCs control facilities, strengthen unorganized emission control of VOCs, strengthen emission control of abnormal working conditions, promote the improvement of VOCs-related industrial clusters and comprehensive control of VOCs in oil products; The third is to improve the pollution control of nitrogen oxides, implement the investigation and rectification of inefficient denitration facilities, promote the ultra-low emission transformation of coal-fired boilers and key industries such as steel, cement and coking, and implement the upgrading of industrial boilers and furnaces in glass, foundry and lime industries; Fourth, the construction of ozone precise prevention and control system, research on ozone generation mechanism, main sources and transmission law, strengthen scientific and technological support, improve VOCs emission, composition and environmental concentration monitoring system, focus on improving ozone pollution forecasting level, and carry out regional joint prevention and control of ozone pollution in summer; Fifth, the ability of pollution source supervision should be improved, pollution source monitoring and control should be strengthened, and the operation and maintenance supervision of treatment facilities should be strengthened, and precise supervision and assistance for ozone pollution prevention and control should be carried out around key industries such as petrochemical, chemical, painting, medicine, packaging and printing, steel, coking and building materials.

Q: Please briefly introduce the key areas of the Action Plan for Pollution Control of Diesel Freight Cars. What are the objectives and main measures for tackling the problem?

A:The battle against diesel truck pollution will focus on Beijing-Tianjin-Hebei and its surrounding areas, the Yangtze River Delta region, the relevant provinces (cities) in Fenwei Plain and the central and western cities in Inner Mongolia Autonomous Region, promote the adjustment of transportation structure and the cleanliness of vehicles and boats, strengthen the supervision of diesel trucks and off-road mobile machinery, and strengthen the coordinated prevention and control of departments and regions.

The key targets are: by 2025, the clean and low-carbon degree of transportation structure and vehicle and boat structure will be significantly improved, the fuel quality will continue to improve, the phenomenon of excessive black smoke from motor vehicles, construction machinery and railway diesel locomotives in key areas will be basically eliminated, the national diesel truck emission detection pass rate will exceed 90%, the national diesel truck nitrogen oxide emission will drop by 12%, the proportion of new energy and national six emission standard trucks will strive to exceed 40%, and the proportion of railway freight volume will increase by 0.5 percentage points.

The main measures include five key actions. First, the actions of "revolving iron" and "revolving water" will be promoted, the freight capacity of railway trunk lines will be continuously improved, the construction of special railway lines will be accelerated, and the shortcomings of special railway lines for industrial and mining enterprises, ports and logistics parks will be accurately filled; The second is the clean-up action of diesel trucks, which will promote the clean-up of traditional cars and fully meet the emission standards, and accelerate the development of new energy for automobiles; Third, the comprehensive management of off-road mobile sources, promoting the clean development of off-road mobile machinery, implementing the fourth-stage emission standard of off-road mobile diesel machinery, strengthening emission supervision, and promoting the green development of port ships; Fourth, key car-using enterprises should strengthen supervision actions, promote clean transportation of enterprises in key industries such as thermal power, steel, coal, coking, nonferrous metals and building materials (including sand and gravel aggregate), strengthen emergency control of mobile sources of key industrial and mining enterprises, and establish a list of major car users and a white list of trucks to achieve dynamic management. The fifth is the joint enforcement action of diesel trucks. Improve the collaborative supervision mode of departments, carry out joint law enforcement in key areas, promote data information sharing and application, build a remote online monitoring platform for heavy-duty diesel vehicles and off-road mobile machinery, and explore the digital supervision mode of over-standard identification, positioning, evidence collection and law enforcement.

Q: What are the follow-up work arrangements after the release of the Action Plan?

A:In order to implement the Action Plan, complete the key tasks of eliminating heavy polluted weather, preventing ozone pollution and controlling diesel truck pollution, solve outstanding atmospheric environmental problems that people care about, and continuously improve air quality, the following key tasks will be done in the follow-up.

The first is to strengthen organization and coordination. The Ministry of Ecology and Environment will give full play to the role of overall planning and coordination, strengthen coordination with relevant departments, and coordinate and solve difficulties and problems in the process of promotion in a timely manner; Guide all localities to clearly define the division of responsibilities, do a good job in sub-regional and sub-annual task decomposition, strictly supervise and assess, and ensure that all tasks and measures are implemented.

The second is to strengthen the guidance and scheduling. Guide all localities to accelerate the key projects of eliminating heavy polluted weather, ozone pollution prevention and control and diesel truck pollution control, consolidate basic capabilities, and strengthen joint prevention and control; At the same time, establish a scheduling notification mechanism, regularly schedule the progress of key tasks in various places, inform the improvement of air quality, and ensure that the target tasks are completed on schedule.

The third is to do a good job of publicity and interpretation. Strengthen publicity, interpretation, technical guidance and other work to ensure that relevant departments, localities, enterprises, etc. understand, grasp and implement the relevant requirements of the attack, effectively coordinate the smooth operation of the economy, the protection of people’s livelihood and the prevention and control of air pollution, carry out the attack accurately and scientifically, and effectively play the role of social supervision.

　　Our reporter Lu Yanxia

　　The spring of 2023 has come. What is the living situation of Beijing’s physical bookstores? What are the new plans for the future? What impact does Beijing’s physical bookstore support policy bring? Recently, the reporter visited a number of bookstores in Beijing and found that the physical bookstores in Beijing, which have crossed the epidemic, are relying on their own innovation, change and breakthrough, and have benefited from the support policies of the physical bookstores in Beijing and ushered in their own spring.

　　Xinhua Bookstore Wenyuhe Pastoral Store.

　　Xinhua News Agency China News Bookstore.

　　"Small" Bookstore Seeking Breakthrough

　　In the process of visiting bookstores, it is obvious that a number of minority bookstores in Beijing are full of vitality, and they have opened up a new world with tenacity and hard work.

　　The spectator bookstore and jar bookstore are both located in the 798 Art Zone in Chaoyang District. After market scouring, the two bookstores have lived their lives with their distinctive and unique personalities.

　　Outside the bookstore, the recommended books on the handwritten board are particularly eye-catching, and then enter the bookstore. The small space is simple and low-key, but readers are standing everywhere. The books here are all in the stock of the publishing house, with good taste. They are carefully selected by Wu Min, the manager of the bookstore, and her team members with years of experience and keen eyes. "Most of these books have the characteristics of large stock and low discount in circulation, which allows us to give full play to the advantages of product selection, and ensure the rapid update of bookstore varieties and smooth cash flow by cash settlement and discount sales." Wu Min also revealed that last year, the bookstore upgraded its reading space and removed the drink area to highlight its concentration and professionalism. The brand-new bookstore attracts more readers, and even tens of thousands of people come to the store during the Spring Festival this year.

　　The jar bookstore, which is not far from the spectator bookstore, is also quite individual. Bookstore takes art books as the core, and attracts readers firmly in the bookstore with rich art activities and warm interactive activities. Zhang Xiaoqiang, the founder of Pot Bookstore, said: "Beijing’s support policies have made us more daring to invest. Now, with the increase of tourists in the park, the sales of art books are also increasing, and we will continue to provide more professional high-quality books and professional value-added services for art and collection people in the future."

　　Yonghe Bookstore, located in the center of Yonghe Palace in Hangxingyuan, is also a small bookstore, featuring signature books. Founder Peng Mingbang told reporters that since the beginning of this year, signed books can sell 2,000 copies a month, and at the same time, they are actively expanding their business online. "A small video can sell books of more than 5,600 yuan, which makes people see hope." Peng Mingbang revealed that this year, we will also explore the operation of community bookstores to realize the leap from niche bookstores to mass bookstores. "Everyone is a reader, and every family is a reader. This slogan is the direction we will strive for in the future."

　　Kingdee Industrial Park in Shunyi District is fascinated by Planet Book Island.

　　New ideas of "new" bookstore

　　Some bookstores are not in the bustling downtown, but they will still attract readers to drive dozens of kilometers. Like the sunshine in spring, they bring hope to the development of physical bookstores. During the visit, two new bookstores focusing on children’s reading attracted special attention.

　　Music, Dance and Reading is located in Miyun Blue Mountain Cultural Park. Art, children’s literature and classic Chinese and foreign picture books are the main books. The comfortable reading area is filled with the fragrance of coffee, which brings a pleasant atmosphere for reading. Pan Xiaolong, the manager of the bookstore, said that before opening the bookstore, he worked in a dance training institution for four years and had nearly a thousand students. He opened a bookstore to accompany everyone through reading, so as to improve his comprehensive cultural literacy.

　　This bookstore does have many novel ideas. There is a storage station in the bookstore. Parents can choose a book to store in the storage station. When the child comes to the bookstore again, the book will become a birthday gift full of surprises. Not only that, Pan Xiaolong also dismantled every picture book, recorded his own voice, interpreted the contents of the book in the form of music and dance, and created his own unique brand.

　　The fascinating planet book island located in Kingdee Industrial Park in Shunyi District is also a beautiful existence. The whole floor-to-ceiling windows, combined with the outdoor environment, sunlight, water system and green plants create an atmosphere close to nature, and the wooden bookshelves with more than three meters on both sides make the book suddenly overflow the whole space.

　　This is a "book island" with the theme of space and planet, covering an area of 870 square meters. In order to create an immersive reading experience, Julie, the founder of Fascinating Planet Book Island, divided the bookstore into car science theme houses, Harry Potter theme houses and natural science reading houses according to the age of children, with more than ten spaces. Among them, the Harry Potter theme room contains all the versions of Harry Potter books, including encyclopedias and movie illustrated, as well as the original English version and some latest reading lists. "Children and parents prefer to have comfortable reading space, so we combine the advantages of space environment and resources to create an immersive reading experience space for them." Julie said.

　　Hangxingyuan Yonghe Palace One Center Yonghe Bookstore.

　　The "old" bookstore will start again.

　　This spring, the "old" bookstore, full of years of precipitation, shows a new attitude of being determined to explore and keep moving forward, showing the infinite vitality of Beijing’s physical bookstores.

　　"Parent-child picture book story salon — — "Spring Equinox Picking Spring Tea" Picture Book Handicraft Activity will be held this weekend in Wenyuhe Garden Store of Shunyi Xinhua Bookstore. Shunyi Xinhua Bookstore, which has a history of 76 years, opened this bookstore in 2022.

　　The bookstore is located in Wenyuhe Park, the "green lung" of Beijing. The natural beauty outside the window echoes the indoor log color, which makes people completely relax. Since its opening, this bookstore has been on the list of online celebrity’s punching places in Beijing’s reading space with its rich book categories and special products, and "glass curtain wall", "Little Bear Milk Tea" and "Sunrise in Wenyu River" have become the "online celebrity" in readers’ minds. Zhang Xiumei, general manager of Shunyi Xinhua Bookstore Co., Ltd. said that the bookstore will strive to build a comprehensive bookstore integrating reading, activities, light meals and other multi-functional spaces, so that readers can enjoy a better life outside the book.

　　China News Bookstore is also an old bookstore with a history of nearly 40 years. The history of Xinhua News Agency is deposited in every part of the bookstore, which makes this bookstore unique with red genes. Yang Jing, general manager of China News Bookstore, revealed that this year, the bookstore trend has been improving, and Xinhua News Agency has vacated two more houses for the bookstore, which, together with the original 300 square meters, will reach 500 square meters. "At that time, we will combine the historical display of Xinhua News Agency with books to bring new experiences to readers." Not only that, but also a street reading park will be built outside the bookstore, which is currently in active operation. "We can receive real money subsidies from Beijing every year and solve great difficulties." Yang Jing said that with these supports, bookstores dare to make new attempts and explorations.

　　Located in the Peony Science and Technology Park in Haidian District, the other side bookstore has a history of 15 years. Music, running water, books, and various study rooms hidden behind the books make this old bookstore full of rich humanistic colors. Zhao Yuechao, the manager of the bookstore, told the reporter a piece of good news, "We put 90% of our energy into books, tea is also sold well, there are more activities, and the success rate of contract negotiation in the bookstore is also very high." He said that if the story of the book is told thoroughly, the bookstore can live better.

　　Zhao Yuechao lamented that the bookstore has come all the way, which can be described as "a narrow escape". "We have received government subsidies from physical bookstores since 2018, and we have persisted all the way. After the Spring Festival this year, business started to be particularly good." It is worth mentioning that in order to tell the story of the book thoroughly, this old bookstore began to play installation art, so that every good book can gain new life by artistic expression.

　　"The installation art in front of me is actually to better sell the Argentine writer Borges’s science fiction" The Garden with Bifurcated Paths ". The story was upside down in the end, so we deliberately messed it up. At the same time, I put "Parallel Universe" in it. " Zhao Yuechao said that this kind of installation art aroused readers’ curiosity, and 40 books of Garden with Bifurcated Paths were sold out at one time.