How much do you know about these global cross-border e-commerce platforms？

In recent years, cross-border e-commerce in China has made great efforts in the mature overseas e-commerce market. Customs data show that in the first three quarters of 2023, China’s cross-border e-commerce exports reached 1.3 trillion yuan, an increase of 17.7%.

The White Paper on Cross-border E-commerce Platforms in China in 2023 released by Nielsen, an international market research company, shows that more and more China e-commerce platforms have the ability to participate in global competition and even challenge the status of global e-commerce giants such as Amazon overseas. Among them, AliExpress, SHEIN, Tiktok Shop and Temu, the most representative AliExpress, are called "Four Little Dragons at Sea" by the media.

The data shows that in 2022, the global e-commerce market reached 5.5 trillion US dollars, a year-on-year increase of 5.8%; It is expected to reach 9.1 trillion US dollars in 2027, with a compound growth rate of 10.6% from 2022 to 2027. It is estimated that the cross-border e-commerce market in China will reach 26.3 trillion yuan in 2027, with a compound growth rate of 10.9% from 2022 to 2027.

So, what is the basic layout of global cross-border e-commerce, and how do they parallel with the cross-border e-commerce platform in China? Please learn about it with Xiaobian.

China dianshang platform

Alibaba.com

Alibaba International Station is a global trading platform under Alibaba Group, which aims to connect global buyers and suppliers and promote international trade. As one of the largest B2B (business-to-business) online trading markets in the world, Alibaba International Station, based on the world’s leading inter-business e-commerce website-Alibaba International Station trading platform, displays and promotes suppliers’ enterprises and products to overseas buyers, and then obtains trade opportunities and orders to help small and medium-sized enterprises expand their export marketing and promotion services in international trade. It is one of the first choice network platforms for export enterprises to expand international trade.

Temu

Temu, a cross-border e-commerce platform owned by Pinduoduo, was launched overseas on September 1st, 2022, with its first stop facing the North American market. Temu means "Team Up, Price Down", that is, the more people buy, the lower the price. Only one week after it was launched, it rushed into the 14th place of American shopping application. Temu’s products are all from brands and merchants owned by Pinduoduo, and they sell their products in the American market through Temu’s platform. Temu has strict auditing and sampling procedures for sellers and products to ensure product quality. Temu also provides services such as secure payment, fast logistics, privacy protection and purchase guarantee.

SheIn

SheIn is an international B2C fast fashion e-commerce company, headquartered in Guangzhou, China, which mainly deals in women’s wear, and also provides fashion items such as men’s wear, children’s wear, accessories, shoes and bags. Xiyin has risen rapidly in the European and American markets with the strategy of fast fashion and low price, and has become one of the world-renowned cross-border e-commerce platforms.

Foreign mainstream e-commerce platform

Amazon

Amazon, the largest online e-commerce company in America, is located in Seattle, Washington. Founded in 1995, Amazon has become the online retailer with the largest variety of goods in the world and the leading e-commerce enterprise in the United States. As one of the earliest companies that started to operate e-commerce on the Internet, Amazon only operated online book sales business at first, but now it has expanded to a wide range of other products, and has become the online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world.

eBay

EBay is an online auction and shopping website that allows people all over the world to buy and sell goods online. Its main services include online auction, e-commerce and shopping malls. Ebay has 37 independent websites and portals around the world, and the main sales sites in the world are: American station, British station, Australian station, German station, French station and China station. Covering more than 190 countries and regions, it has nearly 300 million users and supports 23 languages around the world.

AliExpress

AliExpress, launched in April 2010, is the only online trading platform for the global market under Alibaba. AliExpress is the third largest online shopping website in English in the world, which faces overseas buyers, conducts secured transactions through Alipay international accounts and uses international express delivery. The difference between AliExpress and Alibaba International Station lies in the different customer groups. The buyers of Alibaba International Station are mainly aimed at some foreign buyers, and the customer groups of AliExpress are mainly individuals. As mentioned above, Alibaba International Station belongs to B2B platform, while AliExpress belongs to B2C platform.

Wish

Wish was founded in 2011. At first, it pushed some product advertisements to users on Facebook according to the preference algorithm. In 2013, it began to transform into an e-commerce. Unlike Amazon and other old American e-commerce platforms, Wish is more like a grocery store, selling all kinds of low-priced goods, and most of the merchants are small and medium-sized brands. The advantages of price and cost performance have made Wish firmly encircle a group of non-high-consumption users.

Other e-commerce platforms

Lazada

Lazada, one of the largest online shopping websites in Southeast Asia. Supported by the German business incubator Rocket Internet, it is a company founded by Rocket Internet to create "Amazon in Southeast Asia". Lazada’s target is mainly users in Indonesia, Malaysia, the Philippines and Thailand. Mainly selling electronic products, clothes, appliances, books, cosmetics, etc., the market scope covers Indonesia, Malaysia, the Philippines, Thailand and Vietnam.

Shopee

Shopee is a common e-commerce platform in Southeast Asia and Taiwan, China. It was established in 2015 and is headquartered in Singapore. In recent years, Shopee’s business scope has gradually expanded to seven major markets: Malaysia, Thailand, Taiwan, China, Indonesia, Viet Nam and the Philippines.

Cdiscount

Cdiscount is a French shopping website with 16 million buyers. The distribution scope of the platform covers cultural products, food, IT products and many other categories, and the goods are exported to South America, Europe, Africa and other places. At present, Cdiscount’s international business is mainly distributed in Colombia, C? te d ‘Ivoire, Ecuador, Thailand and Vietnam. At the end of 2015, in order to benchmark Amazon France, Cdiscount added 4,000 categories to expand food channels. Hot-selling categories of the platform: 3C, mobile phone, mother and baby, household appliances, luggage, toys and home.

BingaBinga

BingaBinga is a shopping platform for middle and high-end people in Britain and Europe. The items on the platform are innovative, innovative and tasteful, which conforms to the British aesthetics and can give buyers a brand-new experience. BingaBinga not only gathers high-quality shops and distinctive products, but also the shopkeepers of the platform can run their own brands online, participate in online community exchanges and have offline parties.

La Redoute

La Redoute, a French fashion platform, was founded in 1837 and began to sell online in 1995. Now it covers more than 120 countries and has more than 70 brands. Ledute’s Chinese official website has been launched in China. Its products cover six categories: women’s wear, men’s wear, maternity wear, children’s wear, accessories and shoes, and support cash on delivery in 1,100 cities across the country.

Ozon

Ozon is the largest e-commerce platform in Russia and currently accounts for 20% of the Russian e-commerce market. The goal in the next decade is to gain 80% market share of Russian e-commerce. As we all know, domestic Taobao was full of opportunities in its early days, and many Taobao brands stood out. Today’s Ozon, just like Taobao in those days, many China sellers have entered this platform.

Gmarket

Gmarket is the largest comprehensive shopping website in Korea, ranking first in the total sales value of goods in the online retail market in Korea, mainly selling books, cosmetics, computers, home appliances, clothes and so on. On May 7, 2010, ebay announced that it would set up a joint venture company with the Korean e-commerce company Gmarket, and ebay invested 10 million US dollars. The joint venture company will help Gmarket explore the Japanese and Singapore markets.

Source: Zhejiang Trade Promotion is compiled from International Business Daily and China International Chamber of Commerce.