Baidu Input Method 2021 buzzwords are released. What are young people using to express them？
Author | He Xichuang
German philosopher Heidegger said, "Language is the home of existence". He believes that because of language, there is a world, and language makes everything dependent.
This theory is also reasonable in the internet age, but compared with the individual’s private language,The language expression of young users growing up in the Internet environment has a sense of collectivity and resonance —— all kinds of buzzwords, internet hotspots and expression packs have emerged as the times require..
Recently, Baidu Input Method released a "2021 Catchwords Award", which was collected by users based on various hot words, cultural phenomena and hot events in the public opinion market in 2021, and finally sorted out.Ten most representative emoticons such as "Jason Wu China", "YYDS" and "Brave Niu Niu is not afraid of difficulties", and five types of network language forms such as "nonsense literature" and "humble literature"..
With the Internet becoming the main communication channel for young users, all kinds of buzzwords with common context and collective emotions have become the main forms of expression for young people. They would rather choose one than weave a complicated text.You can only express your heart with inexpressible expression packs or funny and humorous hot stalks..
According to the "2021Q3 China Third-party Mobile Phone Input Method Industry Development Research Report" (hereinafter referred to as the "Report") released by Ai Media Consulting, the third-party mobile phone input method is younger as a whole, with users under 30 accounting for more than 50%.More and more young people use input method to communicate, among which Baidu input method has a market share of 44% and monthly users of 559 million, making it the largest port in the third-party mobile phone input method industry..
Obviously,Baidu input method has virtually become a carrier, linking the collective memories and emotional resonance of young users in 2021.. Based on powerful AI capabilities, Baidu input method continuously introduces various black technology functions to provide personalized input experience for young users. For example, the picture-matching function of sentences in AI-assisted chat can enable users to directly quote all kinds of expression packs in the process of typing, become a figure-fighting person in minutes, and write Tibetan poems, Rap, modern poems, etc. through AI creation function, making input interesting and making young people’s communication more innovative.
How does Baidu input method become a "necessary good product" for young users in Internet communication?
Hot stem expression pack+internet literature,
Baidu input method knows young people better.
Every buzzword of the year is a microcosm of young users’ experiences and emotions throughout the year.
In the "2021 Catchwords Award" of Baidu Input Method,The annual expression pack comes from all content circles, and all of them have a sense of humor that deconstructs the traditional context, and even project a little mood of the times..
such as"Jason Wu China"In terms of pictures, the expression pack is just that Jason Wu is wearing an ancient green sportswear, but it is especially because the word "China" is written on the chest of the sportswear, which has a strong attitude expression and is also in line with the characteristics of the times of national pride. So young netizens have made sentences and expanded their writing with this picture, and countless expression packs have been derived and used in various scenes.
"Brave Niu Niu, not afraid of difficulties"The whole network became popular because of the roar of shaking video bloggers, and it became a hot word for young people to comfort themselves, cheer themselves up or ridicule in the opposite direction. When they are frustrated in their studies, have a bad job, try new things, and announce their weight loss, they can shout "Brave Niu Niu" at any moment that is regarded as a challenge.
"YYDS", which frequently appears on various social media platforms, is the pinyin abbreviation of "Forever God/a little coquettish". It was originally a stalk in the e-sports circle. With the popularity of the Internet, it has become a idiom for young people to express their praise or ridicule. "Da Bae" is all kinds of cute or humorously packaged refusal attitudes; Behind the "clown is actually myself" is a ridicule of my own predicament; "I’m emo" represents an unspeakable depressed state of young users …
In addition to emoticons, the common context appearing on the Internet is also labeled by young people in the form of teasing fun, indicating a kind of confrontation. For example, the ineffective communication "nonsense literature" appeared in the "2021 Catchwords Award" to deliberately show off the superior "privilege literature" against the class.
It is not difficult to observe from the annual buzzword award of Baidu input method.The emoticons and Internet literature are a common expression of young users, which is behind the "expression degradation" of the younger generation.. The so-called "degradation" does not mean the degradation of the language level, but the simplification of the traditional language model. Through illogical and abnormal words or patterns, the pressure from real life is dispelled, emotions are released, society and life are responded in a humorous way, and communication with other groups is carried out.
The buzzwords of Baidu input method representA common emotion, even a social currency.. Young people pursue interesting and personalized expressions, and through various popular cultural elements and hot spots, they form a common code word in an unpretentious form.
In fact, Baidu input method has been providing better service for young users.In addition to the input function, Baidu input method continues to expand IP cooperation and the construction of pan-entertainment content ecology.On-line content skins such as "Under One Man", "Breaking the Sky" and "Awakening the Nations" cover many circles of games, animation, stars and national customs, so that young users have more choices and find their own belonging. At the same time, Baidu input method provides users with a variety of expression packs and popular stalks to solve the communication needs of various scenes in life, and it is an important carrier for young users to weave common memories.
AI helps chat, innovate and upgrade,
Social Carnival Behind Baidu Input Method
It is worth noting that based on the needs of young people, interesting and personalized content needs to be supported by technology. The Report shows that AI function innovation will become the core competitiveness of input method brands, and personalized and interesting experience is the key to enhance user stickiness.
Insight into the development trend of the user market, Baidu input method impressed young people with AI chat-assisting function, which brought four functions: AI creation, sentence matching, Hua Yangzi and AI proofreading.
This is a "best aid" for young users to chat online. For example, with the AI creation function, Baidu input method can help them write in various forms, such as Rap, Tibetan poems and modern poems. Users can set up exclusive phrase corpus according to their own expression habits, and they can get all kinds of hot words in popular movies, games, cartoons and other circles in the input method, and quickly learn about all kinds of popular new stalks.
This means that a person who is not familiar with the content of the game can skillfully use the slang of the game to chat, and those who don’t pay attention to the topic of public opinion can also seamlessly connect with hot topics through the input method. People who are not good at words can retrieve expression packs by inputting vocabulary to avoid embarrassing chats. Even Baidu’s input method is rich and diverse.Users can create "Internet literature" by themselves, and there is no threshold to enter the popular context of young people..
Expression packs and hot stalks have become concrete manifestations of young users’ "network etiquette". Hot words carrying expression packs are a kind of emotion, and everyone builds a relaxed and humorous communication field.
At this level,Baidu input method undertakes not only the function of an input method, but also an important channel for young users to spread their ideas, express their opinions and deconstruct themselves.It is a natural stalk-making machine, which ferments hot topics and vocabulary, and helps users to quickly find all kinds of expression packs and joke stalks, realize the circulation of social money and promote efficient communication.
The annual buzzwords are a phased summary, symbolizing the common cognition of the younger generation year after year. They may come from a boring but spreading joke, a social event that attracts phenomenal attention, or a work. They are a collection of contents from all circles, which are relevant to real life and infectious. Seeing these buzzwords, everyone can complete the same frequency of information and emotional resonance in a short time.
It can be predicted that young users will continue to produce buzzwords, which is their deconstruction of traditional language expression, a teasing to dispel the boring feeling of serious environment, and also the feedback of young users on macro contexts such as social reality and living conditions. And in the process,Baidu input method is a pusher.It shortens communication time, improves the effectiveness and interest of communication, provides space for young users to innovate and release, and tries to record the stories of the younger generation in a seemingly atypical and unorthodox way.