Go forward with hope: InsurStar·2022 Insurance Industry List released!
Keep watch | focus on insurance innovation
After a month’s time, the 2022 InsurStar selection campaign finally came to an end. As one of the "most important" things to protect the concept every year, we hope to find the "most advanced productivity" of the industry through the selection of the InsurStar project, and also find the direction for the development of the industry in the next year.
Since last year, the selection of InsurStar project has been carried out by means of user voting and expert selection, which has been welcomed and recognized by everyone. So this year, we followed this selection method.
According to statistics, there are 89 finalists in this selection, including 31 enterprises, 50 projects and 7 brands. In the selection process of nearly one month, we went through four processes: primary selection, expert evaluation, online voting and final selection, among which online voting won nearly 140 thousand votes, and finally 44 enterprises won 46 awards.
Here, I would like to thank you for your continued support of Baoguan. It is with your active participation that this activity can be carried out smoothly.
It is foreseeable that 2023 will be a year for the industry to usher in recovery. Signs of recovery have gradually emerged. In the external environment, we will gradually get out of the interference of the epidemic in the past three years, and the increase in business behavior will also strengthen the demand side of the insurance industry. In the internal environment, the reform measures of the insurance company have basically landed, the number of agents tends to be stable, and the quality of agents has been greatly improved.
Therefore, after the internal and external environment has improved, the supply and demand sides of the insurance industry are expected to usher in a new balance, and this year will be a big year for the industry.In fact, in the A-share market, insurance stocks have already started trading recovery expectations. Since November last year, the A-share insurance index has rebounded by over 30%.
Under the expectation of strong recovery, it is very important to find the "leaders" in the market.These enterprises, which are still developing and progressing in the industry downturn, are likely to lead the development of the insurance market in 2023 and achieve greater performance growth.
The purpose of the InsurStar selection campaign is to find these outstanding enterprises and find new driving forces for the industry. Without much to say, the list is presented!
(Note: This list is ranked in no particular order, and the final interpretation right belongs to Bao Guan)
The following are the short-listed enterprises and projects, and the reasons for selection.
Enterprises are the driving force to promote the development of the market. Focusing on the main links and sub-sectors of the insurance value chain, we selected reinsurance companies, insurance companies, intermediaries and technology companies with outstanding performance and continuous iteration in business, technology and service in the past year.
Excellent insurance company of the year
Zhong’ an online property insurance co., ltd
Zhongan is the first Internet insurance company in China. It was listed on the main board of the Hong Kong Stock Exchange on September 28th, 2017 with the stock code of 6060. Zhongan is headquartered in Shanghai, without any branches, and its exhibition industry is entirely through the Internet. Driven by the twin engines of "insurance+technology", Zhongan focuses on reshaping the insurance value chain by applying new technologies, serving the new generation with technology around the four major ecosystems of health, digital life, consumer finance and automobiles, and providing personalized, customized and intelligent new insurance for them.
Taikang online property insurance co., ltd
Taikang Online is a professional Internet insurance company under Taikang Insurance Group, a fortune 500 company in the world. As a wholly-owned subsidiary of Taikang Insurance Group, Taikang Online is committed to building a "new insurance ecology" strategy of "insurance+technology" and "insurance+service", focusing on the innovation and development of Internet insurance business. Through in-depth insight into users’ needs, continuous adjustment of service perspectives and change of service ideas, Taikang Online continues to innovate its products and services, with a view to creating products and services that are highly consistent with people’s better lives, while continuing to empower products and services with technology and continuously improving service efficiency and quality.
Outstanding reinsurance company of the year
Qianhai reinsurance co., ltd
Qianhai Reinsurance is the first mixed-ownership reinsurance company controlled by state-owned capital in China. It is characterized by professionalism, stability and innovation, and specializes in risk management, providing customers with products and services such as property and accident reinsurance, life and health insurance reinsurance, investment and consulting business. At present, the company’s business is mainly in the domestic market, and has gradually laid out overseas markets, building a multi-regional and multi-line business portfolio to spread risks. Among them, property insurance business has established good and stable cooperative relations with more than 10 major insurance companies and intermediary channels in domestic and Asian markets.
Excellent intermediary agency of the year
I yunbao
As an insurance technology service platform focusing on empowering insurance practitioners, I Yunbao uses artificial intelligence, big data and other technologies to provide "technology+service" solutions for insurance institutions and insurance practitioners, and is committed to empowering the traditional insurance industry with technology. I Yunbao independently developed and established the "Cloud Picture Big Data Lab". By building a "Cloud Picture Intelligent Data Center" and a super data warehouse, it deeply analyzes consumer behavior data, realizes efficient matching of insurance products, and truly meets the protection needs of consumers.
Xiao umbrella insurance broker co., ltd
As a national insurance brokerage company officially established with the approval of China Banking and Insurance Regulatory Commission, China, Little Umbrella Insurance Brokerage Co., Ltd. provides users with a simple, transparent, flexible and convenient one-stop online insurance transaction service in a customized way, aiming to contribute to the development of the insurance industry with the power of science and technology. In 2021, Little Umbrella launched the brand service promise of "knowing to buy and paying with confidence" and provided insurance solutions for users from the perspective of "users first".
Outstanding Insurance Innovation Service Enterprise of the Year
Beijing Che Xiao Technology Co., Ltd.
Che Xiao Science and Technology is a professional cornerstone service provider focusing on credit risk control. The company independently develops core ecological products such as Xinbao risk control platform, auto finance risk control platform, commercial vehicle auto insurance risk control platform, technology asset management platform, technology insurance smart trading platform, new insurance platform, channel management platform, government intelligent supervision risk control platform, and institutional intelligent rating platform. The core is to provide penetrating, full-chain risk control protection and value-added services for insurance+finance; At the same time, the products provide support services such as technology trading, technology risk control, technology output, etc. for the asset side, and provide the entire chain of "Insurance+New Services" with risk control as the core for regulators, insurers, funders, assets, channels and end customers.
Beijing yuanbao technology co., ltd
Yuanbao Technology is the first scientific and technological enterprise in China to focus on the quantitative management of network security risks. With the quantitative management of network security risks as the core, the company has taken the lead in building an all-round quantitative management ecosystem of risks including products, services and solutions, realizing clear and accurate quantification of network risks, and forming a diversified business layout from technical support of network security insurance, enterprise risk management to attack surface management, supply chain security, intelligent networked automobile-related insurance and risk management.
Beijing yuanmeng healthy technology co., ltd
Beijing Yuanmeng is a platform-based company specializing in smart rescue business. With the service brand of "Power Code Rescue" and the smart rescue service platform as the engine, it independently develops a number of patent rescue systems, empowers the efficient allocation of rescue and medical and health resources with smart technology, expands the innovative path and utilization efficiency of traditional rescue services, and provides "risk awareness-risk early warning-risk intervention-rescue management" for life insurance companies and insured persons, enterprises, institutions and their employees, Internet enterprises and their users.
Outstanding health insurance technology enterprise of the year
Shanghai nuanwa technology co., ltd
Nuanwa Technology is an insurance technology company focusing on the big health field. It is committed to deeply integrating health insurance and medical ecology. Relying on professional health insurance capabilities and rich medical data resources, it provides a complete set of technology and operational solutions related to digital transformation for over 80 insurance companies and Internet platforms, covering digital consulting, digital customer management, digital marketing, intelligent claims and risk control, health and medical management, and core systems of Italian health insurance, thus helping insurance companies to accelerate their digital transformation in the field of health insurance.
Hao life (Shanghai) healthy technology co., ltd
Good Life Technology is an insurance technology company under the Good Life Group. As a digital application hub of the insurance industry, Good Life Technology has long been committed to consolidating the accumulation of artificial intelligence intermediate layers, providing multiple innovative applications of scene models and algorithms for the industry, and the innovation speed has hit record highs, which has achieved remarkable results in promoting the high-quality development of the insurance ecological value chain economy. Its two major products are [Jianbaoyun] serving in the field of health insurance and [Digital Smart Empowerment Auto Insurance Innovation Platform] serving in the field of auto insurance.
Shanghai Meixin Healthy Technology Co., Ltd.
As an innovative medical and health service platform, Meixin Health is driven by intelligent technology and centered on medical and insurance platforms, and is committed to providing users and families with more comprehensive, more economical and better medical and health services. Meixin Health plays the role of a bridge, connecting and empowering the medical and insurance industries, and improving the accessibility of medicines through its business segments such as Kangfu Health, Kangfu Smart Medicine and Kangfu Smart Insurance, helping the innovation and upgrading of commercial health insurance, making up for the health protection gap of the sick people, and constantly contributing to the construction of a multi-level security system.
Shenzhen Xiao bu Ben pao technology co., ltd
Shenzhen Small Step Running Technology Co., Ltd. focuses on insurance and technology empowerment in the field of big health, and is the leading technology management generation (MGA) of big health insurance in China. The company adheres to the five-in-one strategy of "medical health and business insurance", and opens up insurance and big health ecological links based on artificial intelligence, big data, blockchain and other technologies to provide scientific and technological solutions for insurance companies, insurance sales channels and insurance agents. Le Orange Cloud Service, an innovative technology platform of medical health insurance, is committed to building an intelligent hub of insurance supply chain to promote the development of the industry.
Insurance geek
Insurance geeks have been focusing on the digital overall solution of group insurance, and now they have become the absolute leader in this segment. The overall solution of digital group insurance for insurance geeks is a complete closed loop from enterprise group insurance marketing front-end, product scheme design and quotation, insurance company underwriting security, underwriting claims, online medical treatment, etc., through self-developed underlying system and promotion of group insurance industry data and technology standardization. Promote enterprises as the entrance, and commercial health insurance covers employees and families in an all-round way. Up to now, digital group insurance has covered more than 10,000 enterprises and more than 1.6 million employees and families.
Outstanding insurance marketing technology enterprise of the year
Shence Network Science and Technology (Beijing) Co., Ltd.
Shence Data is a big data analysis and marketing technology service provider, which helps enterprises to collect omni-channel marketing data, get through user ID, conduct comprehensive data analysis and realize digital marketing. Shence Data provides an enterprise service model of "PaaS+SaaS", and customers can choose to privatize the deployment, which can improve the security and redevelop the functions at the same time.
In the process of insurance industry transformation, technology and service are the two driving forces. In the past year, many insurance institutions started with digital innovation and quality service, and iterated over all aspects of insurance business, further improving efficiency and user experience, and making beneficial explorations for the high-quality and differentiated development of the industry.In addition to the outstanding representatives, the awards of "Excellent Digital Innovation of the Year" and "Excellent Service of the Year" show the diversified innovation achievements of the insurance industry in China.
Outstanding digital innovation of the year
Pu Yun Lan (Guangzhou) Digital Technology Co., Ltd.: spectral Yun Lan number
Spectrum Blue Cloud SCRM, independently developed by Spectrum Yun Lan, combines three services: "Causal AI algorithm, Spectrum Yun Lan system and in-depth operation methodology of insurance customers" to provide an effective and in-depth overall solution for digital transformation of insurance peers. Eleven years’ experience in the insurance industry has provided a wealth of insurance experience, ideas and team building ideas for Spectrum Blue Cloud SCRM. Using the capabilities of Spectrum Blue Cloud SCRM, insurance companies can experiment in small teams or empower the whole team to realize digital transformation in all aspects of business development, customer operation and team building.
China life insurance co., ltd.: gold collection
"Golden Collection" is a scientific and technological support tool for the normalized customer management system of Chinese Life Insurance Company (601628). It deeply combines technologies such as big data and artificial intelligence to open up the whole process of customer management. Through accurate customer push, fine action support, selected business clues and accurate process records, intelligent services are applied to all aspects of customer management, team management and workplace operation, so as to enhance the independent exhibition ability of marketing partners and the management and operation ability of the workplace. Achieve measurable, low-cost and accurate customer push through the digital platform, and greatly improve the service efficiency of the business front line.
Shanghai Baoyun network information service co., ltd: I Cloud Smart Mirror Risk Control System
I Yunbao Smart Mirror Risk Control System provides full-process risk control for consumers and insurance practitioners before, during and after insurance. Based on the risk knowledge map, the system forms an efficient risk decision engine, which helps insurance institutions to reduce costs and risk control to the greatest extent. Smart Mirror Risk Control System is based on rich and multi-dimensional underlying data layers, and a system layer consisting of an automated modeling platform and a three-party data call engine is built. Combined with rich insurance scenarios, multi-dimensional models such as claim risk model and surrender probability model are built to realize application and empowerment in multi-business scenarios.
Beijing ruikelun intelligent technology co., ltd: Conversation Analysis Insight System
Circular Intelligence and Conversation Analysis Insight System is a personalized communication content analysis and management platform for managers at all levels, which helps managers to restore key nodes in the online and offline communication process, track the real implementation of business strategies and SOP, provide a "grasping hand" for personnel management and provide a basis for SOP iteration. As a new generation of sales management weapon, in the insurance industry, the conversational analysis Insight system of circular intelligence has served many head insurance customers including PICC P&C Insurance Company of China (601319), Taiping Life Insurance Company, Taikang Life Insurance Company, MetLife Insurance Company and Zhongan Insurance Company, helping enterprises to achieve a two-fold increase in sales management efficiency, a 30% increase in the opening rate of key businesses and a 20% increase in the per capita productivity of front-line business personnel.
Shanghai jianjiao technology service co., ltd: Commercial Insurance Big Data Service Platform IDS
Data in Taiwan -IDS commercial insurance big data service platform, with more data running, less people running errands, the pioneer of digital health and the owner of high-tech barriers. Original ARS technology system, focusing on vertical innovation of health care and insurance big data. The original ARS technology system of Jianjiao Technology is a combination of artificial intelligence systematic thinking of "data+computing power+algorithm" and cross-disciplinary systematic innovation based on health economics and actuarial science of health insurance. It uses artificial intelligence big data to accelerate the realization of digital therapy, health management, health risk prediction, etc. At the same time, the results can be accurately applied to multiple scenarios of health insurance protection ecology to reduce costs and increase efficiency.
Beijing you quan zhi hui information technology co., ltd: Intelligent risk control system of Bao Zhun Niu-Aegis
Baozhuniu Company made use of more than three years’ experience in risk control to build a Aegis intelligent risk control system, and constructed a closed loop of data before insurance, during insurance and after insurance, which greatly reduced the risk of compensation and realized the linkage between risk and price. Data-based and intelligent Aegis risk control system can build a risk control model based on massive big data, which can quickly and effectively identify risks, and at the same time, dynamically assess risks and dynamically link pricing with intelligent underwriting, monitor key risk indicators (CRI), monitor risk strategies, dynamically iterate case evaluation and deal with risk control strategies and rules, and finally review risk control strategies retrospectively, and iterate and optimize them.
Zhongan information technology service co., ltd: R&D operation and maintenance integrated platform
Zhongan Technology’s R&D, operation and maintenance integrated platform is the basic idea of Zhongan Technology around "improving efficiency, ensuring quality, reducing cost and visualizing value", which empowers the whole business R&D process of enterprises. After years of experience in supporting Zhongan insurance business and customer service in the financial industry, it has created a set of mature product platforms and solutions, which is the best practical achievement of Zhongan Technology’s combination with foreign technology output, and can provide enterprises and organizations with one-stop DevOps system capacity building programs. At the same time, combined with supporting consulting services, knowledge transfer, and training empowerment, the DevOps system can be successfully implemented within enterprises and organizations, thus helping enterprises and organizations to improve the efficiency and quality of software development and enhance business continuity.
Beijing Shen zhi heng Ji technology co., ltd: Intelligent service platform for insurance operation
As an intelligent operation service platform for insurance claims, Shenzhi Hengji’s self-developed artificial intelligence technology combines with various rule engines to reconstruct the traditional insurance claims business process. With the improvement of Shenzhi Hengji’s product matrix, it gradually has the ability to build a complete intelligent claim service and integrate these core capabilities into an "intelligent service platform for insurance operations". Comprehensively solve the pain points of low operating efficiency, slow claims timeliness, high operating cost and high risk of fraudulent insurance claims, empower the digital operation of health insurance and auto insurance intelligent claims, and reduce the operating costs of enterprises.
Yibao Network Technology (Shanghai) Co., Ltd.: Yi Baoyun Zhongtai
Yi Bao? Cloud platform? It is an insurance middleware platform for insurance companies, insurance brokers/agencies, part-time channels, insurance technology companies and start-ups Support the use of any insurance products and sales channels. Provide all-round technical empowerment for the insurance ecology, support insurance companies to quickly create products, solution providers to achieve rapid innovation, and empower distributors to efficiently develop and embed various insurance apps. Develop new insurance applications, digitize existing insurance applications, and connect insurance with the world. Through Epro Cloud, customers can build an architecture based on cloud, micro-service and scenario application, and provide an extensible architecture for large-batch, high-variability and high-speed insurance solutions in the fast-growing insurance online market. Yibaoyun Zhongtai is a proven enterprise-level solution.
Datong insurance sales service co., ltd: DAC digital customer acquisition and empowerment system
DAC Digital Acquisition of Customer is the first enterprise platform systematic acquisition and empowerment mode launched by Datong Insurance Service. Relying on quick insurance APP and taking service as the starting point, the online closed loop of the whole process from customer acquisition, content, operation, ability growth and evaluation feedback is realized, forming an efficient system for creating value for customers and consultants. DAC digital customer acquisition and empowerment system can achieve innovative customer acquisition and modularization of operation at the same time, establish a sustainable customer acquisition and empowerment system, and cultivate the new ability of service consultants facing the future.
Shenzhen baolian technology co., ltd: Insurance intermediary core system "Tibetan Insurance Map"
The "Tibetan Insurance Map" system is an insurance technology system integrating sales, training and management after ten years’ polishing and six iterations. It can solve a series of pain points such as exhibition billing, product signing, data transmission, system compliance, marketing training, etc., and realize the comprehensive empowerment of insurance intermediaries. The "Collection and Protection Map" system is divided into front-end mobile exhibition system and back-end core business system. Through API, H5+CPS feedback, it has directly connected with the core business systems of nearly 90 insurance companies (including 50 life insurance companies), which can realize real-time data feedback, reconciliation and settlement of insurance companies, and can realize the transaction, payment, reconciliation, settlement and double recording of all kinds of insurance products such as life insurance and property insurance.
Shanghai zhanlve data technology co., ltd: RPA+AI one-stack insurance intelligent risk control service platform
Stack data is an insurance technology company focusing on the field of health insurance risk control. Based on the world’s leading RPA+AI technology, data-driven and combined with insurance business experience, the company has built an integrated health insurance service platform based on knowledge mapping technology and evolutionary machine learning system for customers such as commercial insurance companies and social security agencies, which can effectively solve the problems of serious social security fraud, inefficient claims/underwriting and single insurance product design in the insurance industry.
Beijing yuan Xin hui Bao technology co., ltd: actuarial platform of Center-of-the-Circle Huibao special drug insurance products
The actuarial platform of special drug insurance products developed by Center Huibao has completed the processing and analysis of medical insurance big data and drug use data, and provided an intelligent platform for actuarial assumptions of special drug insurance related responsibilities according to multiple factors such as cancer incident frequency, indication ratio, treatment cycle and dosage, drug cost, population structure, deductible and compensation ratio, and pricing logic algorithm. It is an actuarial wisdom brain integrating data, rules and algorithms. Through this platform, the product actuarial team can quickly maintain information and measure products.
Hangzhou mishu technology co., ltd: Meter Intelligent Medical Audit System
The meter intelligent medical examination system can seamlessly connect with the multiple claims system of insurance companies and manage the data in a unified way. The big data processing and analysis ability of the meter intelligent medical examination system can empower the internal management and visual management data panel of insurance companies, and transform the work tracks of hospitals, doctors, institutions and frontline personnel into visual data, which can be updated in real time and truly reflect the work efficiency and results. Based on convolutional neural network and deep learning technology, the claim data are processed electronically and structurally, and the functions of intelligent non-medical insurance adjustment, unreasonable expense elimination, auxiliary negotiation, litigation support, liability judgment and claim risk control are realized, which helps insurance companies to carry out intelligent audit of medical expenses.
Shanghai shangyong technology co., ltd: Health Beidou Customer Service Insight and Service Platform
"Healthy Beidou" customer service insight and service platform includes three modules. Based on health event radar and service demand recommendation algorithm, the main body of Health Beidou can track the changes of customers’ health status in real time and classify customers. Then, through the "Zhiduoxing" customer portrait system, the accurate customer portrait is carried out, and the most personalized and urgently needed health risk solution is provided for customers by combining the health Beidou service demand recommendation algorithm. For customers who have insight into possible risks, they will provide an active claim settlement plan through "Smart Easy Compensation" to let customers experience the ultimate claim settlement service and payment experience.
Shanghai pingjia technology co., ltd: Eye of the Sky Channel Empowerment Platform
The Eye of the Sky channel empowerment platform is a one-stop service platform to solve insurance transactions and regulatory compliance, which helps automobile manufacturers to realize digital management of insurance business, improve business efficiency and customer data quality, and then promote the renewal business and after-sales output value. The Eye of the Sky-channel empowerment platform is based on the overall technology of the platform, providing services to OEMs and dealers in the form of insurance billing and various management tools, solving the problems of one-click insurance pricing and billing for dealers, customer (new or renewed warranty) management, push repair management, service package operation of non-auto insurance products, promoting the rate of car owners returning to stores, etc., and empowering dealers and OEMs.
Huize insurance broker co., ltd: Jumi innovation model
Jumi platform provides rich product matrix supply chain, efficient online exhibition tools, 7*24-hour operation support such as consultation, underwriting, security and compensation coordination, safe and compliant risk control system and other services, helping independent agents to build personal IP brands, providing service support for like-minded excellent brokers and independent agents from business learning to sales, billing and income, helping to reduce the difficulty of insurance sales, improving the business income of front-line sales personnel and fully satisfying the platform.
Annual quality service
Shuidi company: Water Drop WFind System-Insurance Innovation Service
Shuidibao launched the "W Find" (water drop family insurance needs diagnosis) water drop family security needs diagnosis system. Empower brokers to provide doctor-like demand diagnosis services according to customers’ family population, financial income and expenditure and future expectations. "WFind" family security needs diagnosis system has six steps: sorting out family income and expenditure and financial situation, defining family security needs, understanding family risk gap, designing insurance portfolio solutions for users, making multi-dimensional product comparison, and finally discussing with customers to determine the most suitable family security plan.
You Jia Jian Bao Healthy Technology (Beijing) Co., Ltd.: excellent care of family doctors
Youjia Health is the first to put forward the service mode of "home medical care", that is, by linking the core medical service providers-doctors and nurses at the same time, to create a closed-loop service covering the whole scene of online and offline. By meeting the diverse needs of users, the trust relationship between doctors and patients is established, so as to provide personalized medical and health services throughout the life cycle. Online, doctors are the entrance to medical and health services. Youjia Health has a self-built Internet hospital, and its own and contracted doctor team has reached more than 20,000. Offline, Youjia Health insists on building a nurse network, and has signed more than 30,000 certified nurses, covering 330 cities across the country.
Shenzhen Huada Gene (300676) Co., LtdLife science and technology help insurance, and build an integrated solution of "pre-screening, diagnosis, protection and rehabilitation" for tumors.
As an active practitioner of the construction of a healthy China, Huada Gene adheres to the vision of "gene technology benefits mankind", always puts the service of people’s life and health in a prominent position, actively explores a new mode of joint insurance for genetic testing, and is committed to creating an integrated comprehensive solution of "pre-screening, diagnosis, protection, treatment and health" throughout the whole life cycle of cancer. The customized detection of minimal residual tumor (MRD) can tailor a personalized monitoring scheme for tumor patients. By monitoring the ctDNA in patients’ blood, whether there is minimal residual tumor can be evaluated. In the case of inconclusive imaging, the positive ctDNA can prompt tumor recurrence or metastasis earlier, which is suitable for recurrence monitoring and curative effect monitoring after patients receive radical treatment.
Chongqing dadi finance technology co., ltd: Dadi Jinke Pet Digital Service Platform
In 2020, Dadi Jinke began to lay out the pet service ecology, assisting the parent company Dadi Insurance to build an integrated pet service platform of "service+insurance". The digital platform for pet service consists of five core systems, namely, the value-added service core system, the pet risk control core system, the pet hospital service applet, the self-operated pet mall "Mengpaw Medical Treasure" and the supply chain system.
Shenzhen pilotage new generation technology co., ltd: Zizaixiong Pet Insurance
At the end of 2020, OneDegree Group set up an operation organization in China Mainland in Qianhai, Shenzhen, with the brand name "Free Bear". Free bear relies on Hong Kong OneDegree Insurance Technology Company. Free Bear successfully introduced the experience and resources of Hongkong star pet insurance products in the Mainland, served the new generation of pet owners in China, and provided customers with professional and comprehensive pet medical insurance products and perfect reimbursement process services. In the risk control practice of pet insurance, Zixiong has realized basic identity verification before insurance, anti-fraud verification, personalized premium pricing, risk probability evaluation and risk early warning during insurance, intelligent refusal, compensation evaluation and intelligent flash compensation after insurance.
Brand is an important asset of insurance institutions.This list selected the brands of insurance companies, intermediary companies and agent training brands that performed well in brand building in the past year. They used rich communication channels to convey valuable information and brand image to users, which was recognized by the majority of users.
Insurance industry IP of the year
Zhunzhi insurance broker co., ltd: Shen Lanbao
Deep Blue Insurance is a brand of Concentrated Insurance Brokerage Co., Ltd.. Since its establishment in 2017, Deep Blue Insurance has always adhered to the concept of "neutrality, professionalism and integrity", deeply cultivated the fields of insurance science popularization and product evaluation, and insisted on being good to users, creating a large number of images and videos related to commercial insurance and social security. The content matrix covers all platforms such as WeChat, Tik Tok, Aauto Quicker, Xiaohongshu, bilibili and Zhihu, and has accumulated over 9 million high-viscosity users so far.
New Force of Insurance Brand of the Year
Beijing jiaoyin interactive technology co., ltd: IFA Independent Financial Advisor
IFA Independent Financial Advisor certification, issued by China Business Federation, is a professional competence certificate generally held by wealth management posts in the investment and wealth management industry and generally recognized by insurance, securities, funds and wealth management institutions.
The original intention of IFA independent financial advisor certification program is to provide more and more comprehensive empowerment support for insurance practitioners, help them build their own professional core competitiveness, and meet the diversified financial services needs of customers in a more professional manner.
Excellent new media of the year
Huize insurance broker co., ltd: "Qi Xin Yun Fu" video number
"Qixin Yunfu" is the official self-media account of Qixin Yunfu platform under Huize Insurance Broker for internal and external communication. Since its establishment, it has successively created a number of featured articles and video columns, such as Qixin Small Trend, Big V Talking about Insurance, Bao Si Da Di, and Xiao Q Q Q&A Special Session, to provide 3W+ partners with the viewpoint, content and methodology of self-media account operation, boost the in-depth construction of professional science popularization in the industry, and contribute to consumers’ understanding of insurance.
Brand breakthrough of the year
Huagui Life Insurance Company Limited
Since 2022, the luxury insurance brand has been completely renewed, and the brand image of "Guardian of a Better Life Around You" has been completely displayed, which has diverted the propaganda trend of "Guarding a Better Life" in the industry. At the same time, luxury insurance has blossomed in the new media field. Weibo’s topic "Small goal that can be achieved in five years" and "wish blind box" have repeatedly broken the circle, showing the power of insurance protection to the public. Wechat content, little red book and other platforms have planted grass, and the dissemination content is varied. The planning of "Good Life Calendar" and "Luxury Guardian Series Posters" are deeply in line with the preferences of young people, making insurance show its youthful vitality again and the brand influence of luxury insurance has steadily increased.
In addition to the above-mentioned participating brands, we selected the hot Internet insurance products in 2022 based on the data provided by major insurance sales platforms and the product popularity of major insurances from the media.
Hot Internet Insurance Products of the Year
Hongkang China life
Happy ever after increased whole life insurance.
Pacific health
Enjoy worry-free million medical insurance
Everyone insurance
Yangduoduo No.3 endowment annuity insurance
Guolian life insurance
Darwin 7 critical illness insurance
Picc property and casualty insurance
Big armor No.5 adult accident insurance
China Property Insurance/Yong ‘an Insurance
Blue Ocean No.1 and No.2 Critical Illness Insurance
2023 will be an important year of recovery. At this important node, we should strengthen our confidence, seize the opportunity together with these excellent enterprises, and make unremitting efforts for the development of the insurance industry.
This article first appeared on WeChat WeChat official account: Bao Guan. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.