Cctv news(Reporter Xu Hui) On April 19th, the Office of the Leading Group for the Response to the COVID-19 Epidemic in Nanhe District of Xingtai City issued a notice saying that a person with positive screening was found. In order to effectively protect the health and life safety of the masses, the itinerary is now announced as follows:

　　From April 4th to 8th, construction was carried out at the construction site of Xuyang Xuefu in Xingdong New District. During this period, we went to the food stall at the entrance of Xuyang Xuefu, a wave of fast food restaurants, Xingtai Xingxiang Medicine, Changjiang Hardware Store and Lizhou Convenience Store for shopping.

　　On the morning of April 9, Xingdong New District went to Haiyuan Gas Station of Xingren Highway, Xingtai Guoqi Hardware, snack bar at the entrance of Xuyang Xuefu, and shopping at Tycoon Convenience Store.

　　From April 10 to 16, I worked at the construction site of Xuyang Xuefu in Xingdong New District. During this period, I ate at the snack bar at the entrance of Xuyang Xuefu, and shopped at Changxing Communication, Fuxing Supermarket, Xuanxuan Supermarket and Daheng Supermarket on Xingren Highway.

　　On the evening of April 16th, I went to Lipai Village, Shizhao Township, Nanhe District.

　　On the morning of April 17th, I went to Liangpai Village and Lipai Village in Nanhe District, returned to South Zhang Cun in Xingdong New District in the afternoon, and went shopping in Xuanxuan Supermarket in the evening.

　　At noon on April 18th, I went to Xingtai Hospital of Traditional Chinese Medicine to do nucleic acid, and at night I went shopping at Tycoon Convenience Store.

　　On April 19th, Xingtai CDC rechecked the initial screening positive.

CCTV News:Since the beginning of this year, China has continued to promote large-scale equipment renewal and trade-in of consumer goods. Recently, the National Development and Reform Commission pointed out that by 2027, the scale of equipment investment in seven major areas such as industry, agriculture and construction will increase by more than 25% compared with that in 2023, and the demand for equipment renewal will be a huge market with an annual scale of more than 5 trillion yuan. At present, what is the progress and effect of trade-in? Look at the report.

Energy-intensive industries: saving energy and reducing emissions to improve production efficiency

In the manufacturing field, metallurgy and building materials are big energy consumers, and they are also the key transformation industries mentioned in this large-scale equipment renewal operation. In this metallurgical enterprise in Zhangjiagang, Jiangsu, the reporter saw that the new factory, which is several hundred meters away from the old factory, is planning the fourth "ultra-thin belt" production line with short process and ultra-low emission. Compared with the traditional production line, the fuel consumption is reduced by 95%, the water consumption is reduced by 80%, and the carbon emission is only a quarter of that of the traditional production line.

Like metallurgical industry, building materials industry is also the key industry of this equipment update. In this building ceramics manufacturing enterprise in Guangdong, in the ceramic production line, robots operate automatically, and only a few staff members are on patrol at the scene.

Household appliance enterprises: accelerate lean transformation

In addition to high energy-consuming industries, the upgrading of traditional manufacturing equipment is also the key area of this equipment update. In this world’s largest dishwasher factory, the reporter saw that various precision equipment such as robotic arms were distributed on the production line, and parts and machines were automatically forged and assembled. At the foot, the unmanned AGV car shuttles back and forth. The distant air transport track promotes the efficiency of time and space to the extreme. Here, the word that reporters hear most is lean, that is, to complete production with the most efficient equipment in a limited space. The staff told the reporter that this dishwasher liner production line has undergone three equipment transformations, with the floor space reduced by two-thirds and the staff reduced by half.

Recycling industry: recycling stimulates the potential of trade-in

In this power battery recycling enterprise in Foshan, Guangdong, professional processing equipment can disassemble the power battery, extract recycled materials by chemical methods, and then apply them to new batteries to realize where the battery resources come from. According to the statistics of China Renewable Resources Recycling Association, in 2023, the recycling amount of 10 kinds of major renewable resources, such as waste steel, waste non-ferrous metals and waste plastics, reached about 392 million tons, which continued to play a prominent role in supporting the national resource security.

Create new employment space

At present, it is the golden period of "Golden Three Silver Four" job hunting and employment. According to the data, the number of college graduates in 2024 is expected to reach 11.79 million, an increase of 210,000. At present, what new opportunities will the country bring to job seekers by vigorously promoting the construction of modern industrial system and accelerating the development of new quality productive forces?

"Good wind relies on strength" new energy field has become a hot spot for recruitment.

At the School of Automation, Beijing Institute of Technology, Yang Jiaqi, who is about to graduate this year, is asking his senior brother about equipment debugging.

Yang Jiaqi, 25, studied electrical engineering and automation at the postgraduate level. His previous employment direction was mainly in aerospace, rail transit and other fields, as well as some scientific research institutes. In recent years, with the rapid development of new energy industry, Yang Jiaqi and others have more new choices. More than 30% of the graduates in her class this year have chosen new energy-related enterprises.

Artificial intelligence, big data and other related talents are in strong demand.

In addition to the new energy field, the demand for talents related to artificial intelligence and big data is also very strong at the spring special job fairs in some universities.

According to experts, as the country accelerates the development of new quality productivity, emerging industries will continue to release development momentum, and while some jobs disappear, many new job demands will also be generated.

"package mail" to Xinjiang

Online shopping is an important factor to attract consumers to place orders on e-commerce platforms. However, limited by the vast territory and sparse population, the logistics cost in Xinjiang has remained high, which has caused troubles to local people’s online shopping. However, with the joint efforts of many express delivery companies and e-commerce platforms this year, the package plan is gradually implemented in Xinjiang, and "package delivery to home" is becoming a reality in Xinjiang.

"Xinjiang postage" plan drives product sales growth

In a pet e-commerce company in Hangzhou, the reporter saw that the staff were busy taking photos of new snacks and nutrients needed for pets to change seasons. In the past, due to the slow transportation and high cost, the sales volume of goods with time-sensitive function in Xinjiang was almost single digits per month, but recently, with the launch of the "Xinjiang postage package" plan by many e-commerce platforms, the sales volume in Xinjiang has increased significantly.

The villagers in Awati Township, Korla City, Bazhou, Xinjiang also came to the village Committee to pick up the pieces as usual these two days. Under the operation of the staff, she got her own courier in less than 5 minutes.

Innovating centralized transportation mode to reduce operating costs

How is "Xinjiang postal package" realized? In a warehouse of Hangzhou Post, Zhejiang Province, many mails are affixed with the logo of "special container transportation". This is the first domestic postal consolidation warehouse in China. After the mails from major e-commerce platforms and express delivery companies in China are sent to Hangzhou in a unified way, they are loaded directly to Xinjiang through here, which reduces the processes of re-loading, unloading and transportation after transferring to Lanzhou and other places.

The time limit for parcel delivery is mentioned again and again

At the same time, the delivery time limit of the package is also mentioned again and again. According to the data of e-commerce platform and express delivery company, the package sent to Xinjiang in 7-8 days has been shortened to less than 5 days.

The daily average express delivery volume in Xinjiang has increased by nearly one million pieces.

In addition, the proportion of merchants not delivering goods has also dropped from 10.17% at the beginning of September last year to 0.83%. Many e-commerce platforms not only open the postal channel, but also subsidize consumers’ shopping. The data shows that the delivery rate of online shopping in Xinjiang has increased significantly, and the average daily delivery volume has increased by nearly one million pieces.

In the knockout stage of new energy vehicle enterprises, Xiaomi’s "high-profile" entry into new energy vehicles has brought a lot of shock to the automobile industry. Since the technical conference, the hot topic of Xiaomi Auto has been constant, and the market is expected to be full, but it is also trapped in various disputes. At present, the official press conference will usher in a countdown, and facing the real market test, Xiaomi Automobile will usher in a new round of public opinion risk impact.

Author Miao Jian Research Institute

According to the data of Miaojian Information Big Data Monitoring Platform, from December 25th, 2023 to March 24th, 2024, 1,699,200 items related to "Xiaomi Auto" and "Xiaomi SU7" have spread across the whole network, and related topics have been listed on the hot search lists of 12 platforms including Tik Tok, Weibo and Baidu, with a total of more than 230 times, and the cumulative time on the list has exceeded 1,400 hours.

Miao Jian information analysis found that

In the "price war" period, coupled with the brand impression of "high cost performance", XIAOMI SU7, the first+first Xiaomi car, has a high degree of attention, and the public opinion has crushed all other single-brand models for three months.

The topic of price runs through the warm-up period of products. Compared with design and technical topics, price is still the most concerned topic of public opinion before the products in the automobile industry go on the market.

In 3 months, there were 319 articles related to SU7, with an average of 3.5 articles published every day. Lei Jun continued to speak out through official micro by virtue of his personal influence, which played an important leading role in the overall topic communication. Timely dispel rumors, disclose important information and respond to public concerns, constantly create and form hot topics, and maintain product popularity.

On March 28th, Xiaomi SU7 will be officially released at the listing conference, and the risk window of Xiaomi Auto’s public opinion will be reopened soon. After the product is officially listed, the risk of public opinion around the final pricing combined with test drive, comparative evaluation, marketing, sales delivery, new car problems, accidents and so on will continue to rise.

01

Sorting out the main communication threads of Xiaomi SU7 before listing.

On November 15th, 2023, the Ministry of Industry and Information Technology issued the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), in which Xiaomi Automobile is located.

The recent major communication/public opinion events of "Xiaomi Automobile" are as follows:

A On December 25th, 2023, the official blog of Xiaomi Automobile announced that the "Xiaomi Automobile Technology Conference" would be held on December 28th, and Xiaomi officially revealed the relevant information of Xiaomi Automobile for the first time.

B On December 27th, 2023, Lei Jun released a message in his personal Weibo, paying tribute to the pioneers of new energy vehicles in China, such as BYD and Weilai. That night, Xiaomi Automobile paid a grand tribute to Huawei, Tucki, Ideality, BYD and Weilai through outdoor billboards.

C On December 28th, 2023, Xiaomi Automobile held a technical conference. Lei Jun said at the Xiaomi Automobile Technology Conference: "So don’t shout 99,000, it’s impossible." "Anyone who has this kind of performance and configuration will get more than 400,000 yuan, so there is no need to talk about 149,000 yuan, or we should respect technology."

D On January 2, 2024, a spokesman for @ Xiaomi Company wrote a rumor: We recently paid attention to a picture about Xiaomi’s automobile industry chain. After verification, at least 50% of the contents were completely wrong. It said that the information summary of the "industrial chain" pictures is full of loopholes and misleading to the public and investors, which is deeply puzzled.

On the same day, some netizens discussed the price of SU7 under Lei Jun Weibo. Lei Jun said: "Is there an opponent within 500,000?" . This reply triggered speculation that the final price of SU7 may be between 200,000 and 500,000 yuan.

E On January 5th, 2024, the car blogger "Li Sir Jiaolu" released Weibo news, questioning the suspected illegal behavior of Xiaomi Auto parking service video, and its comments questioned the blogger’s double standard.

F On January 8 -10, 2024, Xiaomi Automobile released "Answering 100 Questions from Netizens" in batches.

G On January 20, 2024, Lei Jun said in an interview with CCTV: "It is expected to be officially listed in the first half of 2024, and now it is undergoing small-scale mass production. This car has a very strong configuration and a very high cost. I think everyone is joking when they shout 99,000 yuan, 149,000 yuan or even 199,000 yuan. Pricing may indeed be a bit expensive, and we will announce it at the official product launch conference of Xiaomi Automobile. "

H On January 23rd, 2024, a spokesman for @ Xiaomi Company issued a document in Weibo to refute the rumor that Xiaomi Automobile was delivered in June. Recently, there have been a lot of rumors about the delivery time of Xiaomi Automobile. The relevant information is pure fabrication, completely false. Once again, the official release and delivery time of Xiaomi Automobile are subject to official information.

I On January 30th, 2024, Wang Hua, general manager of Xiaomi’s public relations department, responded to the issue of # Xiaomi’s policy price exposure # in Weibo, saying that in recent days, everyone should have seen the internal vehicles start to be licensed, which is also to test all the processes of running through the sales and delivery, and of course, buying insurance is also one of the links.

J On February 3, 2024, Lei Jun announced in Weibo that Xiaomi SU7 was conducting a comprehensive road test nationwide to make final preparations for the listing of Xiaomi SU7, and would focus more on the automobile business.

K On February 23, 2024, it was reported that Xiaomi’s early employees close to Lei Jun revealed that "Lei Jun is making a big move. The first car owners who buy Xiaomi cars may give them licenses if they don’t have a Beijing license." In response, a spokesperson for @ Xiaomi Company responded that it was completely inaccurate. Xiaomi’s pricing, delivery and sales policies are subject to the official release, which is well known.

On February 28th, 2024, Lei Jun voiced "Apple canceled making cars" and said that "Apple users will definitely be the best choice when purchasing smart electric cars".

M On March 12, 2024, Lei Jun released the official announcement of Xiaomi Automobile in Weibo on March 28.

N On March 13th, 2024, the reporter of science and technology innovation board Daily learned from the sales channel of Xiaomi Automobile that the price of SU7 top distribution will exceed that of M5 top distribution (about 300,000 yuan).

O On March 19th, 2024, a spokesperson of @ Xiaomi Company issued a rumor, saying that the Xiaomi road test vehicle was closed-loop tested on the closed-loop expressway, and there were no violations such as high-speed illegal U-turn, speeding, and escaping high-speed tolls.

P On March 20th, 2024, Wang Hua, general manager of Xiaomi Public Relations Department, denied that "Xiaomi Automobile will issue 1000 Xiaomi SU7F codes". "As far as I know, there is no channel for priority purchase of F codes".

02

Public opinion concerns

According to the monitoring results of Miaojian Information Big Data Platform, price is the most concerned topic of public opinion. Among them, the discussion of Xiaomi automobile product itself mainly focuses on price, technology and design.

I. Price

In the technical conference and CCTV interview, Lei Jun repeatedly said "Don’t shout 99,000, it’s impossible", "Anyone with this performance and configuration will have to pay more than 400,000, so there is no need to talk about 149,000", "The price is really a bit expensive, and 199,000 is impossible", and he even replied in Weibo "Is there an opponent within 500,000?"

The "cost-effective" label of Xiaomi’s mobile phone is deeply rooted in people’s hearts, which makes Xiaomi’s car trapped by the public opinion of "low price" and "low end" before its release. From the media point of view, Xiaomi held this technical conference just to break the existing public opinion situation, and wanted to tell everyone that "we still have to respect science and technology".

On January 5th, Wang Hua, general manager of Xiaomi’s public relations department, released the ultimate rumor about Xiaomi Automobile in Weibo: until the end of the official Xiaomi Automobile product launch conference, all the information and posters with the version and price of Xiaomi Automobile were false. On January 8th and 9th, Lei Jun Weibo released Xiaomi Auto to answer 100 questions from netizens, and also officially answered questions about pricing.

On February 21st, the price of # Xiaomi Auto was searched again in Weibo, and some cars said from the media that "the current situation is even more complicated". On March 6th, Li Guoqing, the founder of Dangdang, sent a video calling Lei Jun, asking Lei Jun to price Xiaomi for 150,000 to 200,000 yuan. On March 13th, the media learned that the price of SU7 top plate will exceed that of M5 top plate (about 300,000 yuan).

The release of technology, the voice of executives, the pressure from inside and outside the industry, and the wind of prices continue. The car industry is in a big environment of "low price". Faced with the expectation of many "rice noodles", Xiaomi will insist on going upstream and entering the mid-to high-end market in pricing, or push up the consumer’s budget through marketing and kill at a low price. The continuous price topic and various speculations will make Xiaomi SU7 in the preheating stage occupy the public opinion field in the car industry.

Mainstream media: The participating media are mainly financial media such as Caijing. com, national business daily and China Business News, mainly to report the latest development of Xiaomi Automobile and the contents of senior executives’ speeches, with few media comments.

Professionals: Guess why Xiaomi Auto has not announced its pricing.

According to national business daily, Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, "So far, regarding the pricing of Xiaomi SU7, Xiaomi is mostly denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. "

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, believes that "on the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is difficult to determine for the time being, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

From the media: initiate pricing speculation discussion and analyze the situation of Xiaomi SU7 according to the actions of other car companies.

Weibo-Bigu: I feel that BYD’s price reduction can kill everything. Not all of Gaohe has fallen, and Wei Xiaoli has a hard time. If BYD starts to enlarge its recruitment further, Xiaomi will be miserable.

Weibo-_-Second Senior Brother: BYD took the lead in killing the red eye within 100,000 yuan, and extremely krypton Tucki pulled the 800V to within 200,000 yuan. Therefore, the 400V single motor introduced by Xiaomi SU7 does not have the version of lidar. Once it exceeds 200,000, it will be difficult to be a new brand. Xiaomi has only one chance to play cards.

Netizen: ridicule pricing, discuss the price in mind, think about marketing routines, and discuss price reduction issues.

First, throw a confusing 300,000 yuan to the outside world, and blow the wind. When the listing is low, it will be set at more than 20, and then the whole network will say that it is cheap and buy buy will buy it.

The marketing gimmick is full, just don’t know if the final price will satisfy the public.

Almost. Aren’t you tired of this old routine?　

Rumor? I think this is what Lei Jun wants. All the way from Xiaomi mobile phone is a similar eye-catching strategy.

The price was not announced at the press conference. By understanding how much users are willing to pay for Xiaomi Automobile, pricing is made according to this price.

If it’s so expensive, you can only wait for Redmi car; As expected, it may be accepted that there are so many piles of materials at the technical conference.

Didn’t a lot of news say 500 thousand before, and now another 360 thousand, I think it’s better to wait for the press conference

BYD’s 200,000 cars haven’t been reduced in price, so we can sell them at whatever crowd we target. If BYD drops another 10,000, we will buy them from people within 100,000.

It has been delayed for too long, and there is no enthusiasm for attention.

Second, technology

Under the public opinion environment that new energy car companies generally bear the original crime of technology, the louder the slogan of "self-research" is shouted, the more attention and condemnation it attracts. Lei Jun publicized "self-research" for many times at the press conference. Later, due to the constant controversy over "self-research", the rumors mainly focused on Xiaomi V8s super motor and Xiaomi Titan alloy, and thought that Xiaomi Automobile was just an assembly plant.

These false information have been rumored one after another. On the night of the press conference, there was a voice that Xiaomi V8s super motor was from Huichuan technology, not self-developed. Huichuan technology immediately responded to "V8s motor is self-developed by Xiaomi" on the stock trading platform, but some netizens still said, "Is Xiaomi fully self-developed? How did Huichuan know?"

In addition, the Titan alloy developed by Xiaomi was thought to be plagiarized by a university teacher, and then the teacher responded that "the ingredients were wrong, and Xiaomi did develop it himself".

A picture of Xiaomi automobile industry chain was also exposed on the Internet, which shows that most parts of Xiaomi automobile are supplied by third parties. In this regard, Xiaomi Automobile denies that at least 50% of the contents are completely wrong.

Since the media: Based on the information released by the government, this paper analyzes the five major technologies of Xiaomi Automobile and whether it is "self-developed". The overall tonality of the public opinion field is neutral.

Wechat-Zinc Scale: An industry insider told Zinc Scale, "This is the same as satirizing that the large aircraft C919 is’ assembled goods’, either ignorant or with ulterior motives. The key lies in how many core technologies are mastered, not how many parts are mastered. For example, the large die-casting equipment comes from a third-party supplier, but the large die-casting equipment cluster system is self-developed by Xiaomi Automobile, and integration is also a creative ability."

Wechat-driving AUTO: In fact, how much self-developed things Xiaomi has at this conference is something that can neither be confirmed nor falsified. Because the conclusion of netizens may be just a misunderstanding. The crux of the problem lies in who owns the intellectual property rights of technology. If it is a joint development but the intellectual property belongs to Xiaomi, from the perspective of property rights and law, Xiaomi claims that there is nothing wrong with "self-research", and even from the perspective of public order and good customs in the automobile circle, it is not against it. However, if the external publicity is renamed as "joint development", the shocking effect of publicity will obviously not be achieved, and the personnel of technological subversion will not be established, so "self-research" is necessary.

Wechat-poison tongue technology: self-research in the eyes of netizens and self-research defined by the industry are often not the same thing. Xiaomi’s plan is to explore a rotor material with leading strength with partners, thus developing a brand-new motor with 27,200 rpm. Xiaomi, a die casting machine, is not self-developed. What is really self-developed is the "millet large die casting integrated cluster". In other words, Xiaomi has developed a set of most suitable and efficient production lines, and the die casting machine is also customized by partners according to the needs of this production line. This actually does not prevent Xiaomi from saying that it is self-research.

Netizen: Mainly for poking fun at/not believing in Xiaomi’s self-developed technology, and thinking that Xiaomi encountered the black water army.

Obviously, the motor you bought has to be said to be self-developed, and you are really cheeky.

Just look at the technology of millet blowing, don’t take it seriously, let’s talk about it after seeing the actual effect.

The maximum speed limit is 120. Do you think the motor is fast and useful? Don’t argue about concepts!

Boy, the technology after these years has been pre-developed successfully now.

The precipitation of other big factories for decades and hundreds of years can’t compare with Xiaomi’s research and development in one year?

A certain group stayed up late to prepare for the exam in order to do a background check for Xiaomi Automobile.

Black Xiaomi and those who blow Huawei are the same type of accounts.

Let’s just say that a tree catches the wind. What do you think is the scandal of the dying joint venture?

Now the atmosphere is very funny, saying that Huichuan can’t prove that Xiaomi is self-researched, so Xiaomi is not self-researched. So who said it? Xiaomi said it himself. Do you believe it after Xiaomi said it himself?

Huichuan is quite powerful, with the existence of the top few in China.

Third, the design

1. Appearance is similar to Porsche controversy

Since the appearance of Xiaomi automobile in the catalogue of the Ministry of Industry and Information Technology on November 15, 2023, the appearance of Xiaomi SU7 has been controversial. Because the front face and side of the car are very similar to Porsche, it is ridiculed by netizens that "Mi Shijie" is "not that Porsche can’t afford it, but that Xiaomi is more cost-effective". One plus designer Haoran said that he copied Porsche Paramera, and many self-media published the comparison chart of Xiaomi SU7 and Porsche Taycan. Some cars discovered from the media that Lei Jun Weibo once revealed that he was reading Porsche-related books; Another online picture shows that Xiaomi’s product Xiaoai’s recognition result of Xiaomi SU7 is Porsche. The superposition of all kinds of "coincidences", coupled with Lei Jun’s mention of "comparable to Porsche Tesla" and "the goal is to compete with Porsche" at the press conference, Xiaomi Automobile is caught in a "plagiarism storm".

In addition to these doubts and ridicule, there are also many professionals who speak for Xiaomi. Regarding the question of whether Xiaomi automobile plagiarized or borrowed, many disputes helped the outbreak of public opinion.

There is no plagiarism:

Domestic automobile styling design has long bid farewell to the stage of plagiarism. As for what it looks like and what nickname it is, it is the category of the media. Sometimes quite speechless, there is always an angle to black millet; In industrial design, the streamline of coupe should be beautiful and low wind resistance, and it can only look similar, which is the only choice determined by aesthetic and scientific path after industrial design develops to a mature stage.

Ridicule plagiarism:

You don’t understand, this is actually a tribute to Porsche, the predecessor of the industry; Low-key, I think it can rival the aircraft carrier; Because it is comparable, the exterior is copied from Porsche and the interior is copied from Tesla. Combined, it is perfect.

Mention that other car companies are also suspected of plagiarism, implying that sunspots "follow the trend" and "double standard":

I’m curious why many netizens plagiarized Xiaomi’s car because it looks similar to Porsche, but no one said that the car chosen by Huawei is similar to Porsche.

2. Controversy over the design of semi-hidden door handles.

In addition, the conference also announced the patented design of the semi-hidden handle. Its embedded design not only optimizes the aerodynamic efficiency of the vehicle, but also retains the aesthetic feeling of its streamlined appearance. What’s more outstanding is that it skillfully solves the freezing problem in cold weather and avoids the pop-up difficulty that traditional pop-up door handles may encounter. However, some netizens complained that this design was "very familiar", and then Lei Jun also emphasized in Weibo that the semi-hidden door handle was completely different from the early pure mechanical structure "upturned semi-hidden door handle".

3. Other design disputes

In addition, the plum blossom wheel hub, the borderless cobblestone rearview mirror and the 105L front reserve box have also been ridiculed by some netizens that "this design has existed for a long time".

03

Analysis of communication characteristics

1. Price-related topics account for a large proportion, which is the key node to arouse public opinion.

Before the technical conference, Lei Jun revealed in Weibo that "Xiaomi SU7 is a bit expensive", and the topic was on the hot search, and public opinion tended to rise. Then there is the recurring price topic: # Rice flour expects Xiaomi car to be around 300,000 # # Lei Jun said that Xiaomi SU7 has no rivals within 500,000 # # Xiaomi car policy price exposure # # Xiaomi car pricing strategy exposure # and so on.

According to the data of Miaojian Information Big Data Monitoring Platform, the high point in the communication trend of Xiaomi Automobile’s price issue almost corresponds to the high point of Xiaomi Automobile’s overall communication trend. The price issue is the main aspect that causes public opinion controversy and is the key for Xiaomi Automobile to maintain a high degree of public concern.

2. Executives and officials frequently voice and refute rumors to promote the spread of topics.

In the early stage of the new car sale, the public opinion field was flooded with false information about price and technology. Lei Jun and Wang Hua, general manager of Xiaomi Group’s public relations department, repeatedly answered questions and rumors in Weibo. The Weibo account "Xiaomi Company Spokesperson" also released rumors about pricing and sales policies, delivery time and technology industry chain. On January 8 -10, Xiaomi Automobile released "Answering 100 Questions from netizens" to comprehensively answer all questions and focus on public concern, which to some extent avoided the persistence of false information on the brand.

According to the display of Miaojian Information Big Data Monitoring Platform, every time executives or officials intervene in the topic, it will cause a certain degree of public opinion fluctuation. On the whole, Xiaomi Automobile still holds a dominant position in the right to speak in public opinion. Although it is riddled with rumors, it has caused some self-media smearing and ridicule by netizens. However, the rapid rumor-dispelling and pre-emptive public relations method not only dispels the doubts of the industry, but also provides a continuous discussion for its own products.

3. The ups and downs of brand reputation are not obvious.

Miaojian Information Big Data Monitoring Platform shows that Xiaomi Automobile has a relatively large amount of sensitive information on the day of the technology conference, the rumor of giving Beijing license, and the extremely high-level executives talking about Xiaomi Automobile at the press conference. In the three months from the technical conference to the official conference, the topic headed by price is still in the discussion stage, and the related negatives are mainly rumors, which have limited practical impact on the brand reputation of Xiaomi Automobile.

04

Public opinion risk judgment

1. Be involved in the "price war" dilemma after pricing is released.

In the year of the Year of the Loong, Tesla took the lead in price reduction, and then BYD made a low price of 79,800 yuan. Changan Automobile, Nezha Automobile and other brands followed suit, and this year’s price war began. On February 27th, the new Extreme Krypton 001 went on the market, with a starting price of 269,000 yuan. Some media claimed that "Extreme Krypton gave Xiaomi a problem". On the day when Xiaomi Automobile announced its pricing, it will inevitably bring certain "fluctuations" to the auto market. For Xiaomi Automobile, whether to follow up the price war may become a hot topic in the market. How to break through in the price knockout is the challenge that Xiaomi is about to face.

2. Repeated marketing, led by price, leads to self-attack.

The topic of manufacturing is Xiaomi’s marketing style in the field of mobile phones. When it is used in Xiaomi cars, it is the product positioning that is close to Porsche, Tesla and other high-end products after frequent price snooping and opening. The price topic was frequently searched, and the executives responded many times. Before the conference, they paid tribute to other car companies and said that they were "comparable to Porsche" …………………………………………………………………………………………………………………….

3. It is difficult to get rid of labels such as "imitation" and "cottage"

Whether it is the marketing method of the brand or the malicious smear of peers, it has been labeled as "imitating foreign models" since it came out, which can easily deepen the stereotype of the public and thus produce psychological resistance to the brand. In the car sale stage, similar teasing will continue, which will affect short-term sales to some extent. In the long run, whether Xiaomi SU7 can get rid of the negative label with a good enough driving experience, make excellent performance a competitive advantage of the product, and reverse the relatively negative market perception will also be the focus of public opinion.

4. Other negative brands, negative road test and negative test drive affect Xiaomi’s reputation.

Recently, a Xiaomi employee said on the Internet that Xiaomi will lay off employees on February 29, and "only notice, no consultation" and "no year-end bonus after being laid off", and finally said "think twice about buying a Xiaomi car". On February 3rd, a photo of a suspected collision of Xiaomi SU7 during the road test came out on the Internet, which aroused public concern. Shake consumers’ decision to buy a car. On March 19th, Xiaomi Auto officially responded that the content was maliciously misinterpreted by some accounts, and there was no violation, and it was still communicating with the expressway group on false information. Xiaomi Automobile has attracted much attention. Once the public opinion such as the negative operation of Xiaomi Group, the negative road test of Xiaomi Automobile and the negative test drive experience of new cars in offline outlets occur, it will lead to a decline in its reputation, which will easily affect the marketing process and sales of Xiaomi Automobile.

5. Brand executives’ speeches caused controversy.

Lin Bin, vice president of Netcom Xiaomi, said in a circle of friends, "Driving Xiaomi SU7 from Beijing to Shenzhen office, starting at 7: 30 on Saturday morning and arriving at Shenzhen office at 11: 00 on Monday morning, the whole journey is 2320 kilometers, passing through Wuhan and Guangzhou, and charging for 5 times. (This is a great experience.) This content triggered some speculation about the endurance of Xiaomi SU7 from the media, and concluded that the endurance achievement rate was low. Among them, the self-media account "Chatting Car" only converted electricity consumption by charging times, and the published article was not rigorous, which was complained by Xiaomi Automobile. Some also said from the media that "if it is not full every time, he will definitely explain it clearly in the text. What an important habit it is." Executives’ speeches are often easily amplified and interpreted by the media, and if there is any imprecision, it will easily lead to controversy.

6. Peer-to-peer friends’ speeches caused controversy

Regarding Xiaomi Auto’s tribute to its peers, Yang Xueliang, vice president of Geely, said that "it’s too late". "If people always want to be paid tribute, it’s over, but if people always want to pay tribute to others, there is no promise"; Zhu Ling, vice president of Krypton, also posted a blog suggesting that Xiaomi’s marketing is more and more like health care industry’s, and commented sharply that "the last one who shouted out eco-cars seems to be LeTV mobile phones". On February 27th, at the launch conference of the brand-new Extreme Krypton 001, Extreme Krypton executives talked about Xiaomi Automobile’s "marketing is worth learning", and then # Extreme Krypton executives # boarded the hot search. After the listing of Xiaomi Automobile, the subsequent announcement may also lead to such cynicism and public controversy.

CCTV News:Automobile has always been the focus of expanding domestic demand and promoting consumption in various places. At the same time, the development of automobile industry plays a "ballast stone" role in stabilizing the economy. Recently, various localities have promoted automobile consumption through various policies.

At the third spring automobile consumption exhibition in Wuhu, Anhui Province, which ended last week, merchants launched preferential discounts with different strengths for different brands and models. At the same time, Wuhu Municipal Bureau of Commerce has also issued a limited amount of 2 million yuan of automobile coupons, and consumers who buy new cars or trade-in cars for more than 100,000 yuan will be given consumption subsidies ranging from 3,000 yuan to 6,000 yuan. According to statistics, this auto show has accumulated 17,000 visitors in three days, and 438 vehicles were sold, with total sales reaching 65.32 million yuan.

Wang Shouqiang, director of the Market System Construction Division of the Anhui Provincial Department of Commerce, said: "We will promote the promotion of new cars, trade in old ones, scrap and update as a whole, create a gathering area for automobile quality consumption, and encourage development ‘ 4S shop+live broadcast ’ Automobile sales model, guiding automobile sales enterprises to gather and develop and improve their quality. “

In Harbin, Heilongjiang Province, a total of 30 million yuan of government funds were distributed to promote consumption, and some car dealers also launched multiple promotional activities simultaneously.

The data shows that from January to February, 2024, the production and sales of automobiles in China were 3.919 million and 4.026 million respectively, up by 8.1% and 11.1% respectively.

Wang Du, assistant to President china automobile dealers association, said: "Since the beginning of this year, the growth of the entire automobile market has been relatively good, and we expect the growth in March to be relatively large."

"Trade-in" Policy to Promote Automobile Consumption

With the introduction of trade-in policies in various places, the "fast forward button" is pressed for automobile circulation consumption. Let’s look at the reports sent back by reporters from Ningxia and Sichuan.

In the past few days, Ningxia has taken the lead in launching a trade-in campaign to promote consumption. As the first activity of the series of activities of "Consumption Promotion Year" in Ningxia in 2024, the local government has carried out activities such as cars entering shopping malls, rural areas and communities through a combination of policies such as scrapping (recycling) subsidies, discounting old cars and subsidies for new cars. The maximum subsidy for consumers to buy new cars can reach 7,000 yuan.

Vivi, deputy director of the Market Operation and Consumption Promotion Department of the Department of Commerce of Ningxia Hui Autonomous Region, said: "Improve the recycling system of scrapped cars, used household appliances and furniture, maximize the leverage of policies, and maximize the benefits to the people."

The most obvious change in trade-in is also reflected in the second-hand car trading market. In Sichuan Shuangliu International Airport Business District, the largest used car trading market in Southwest China, covering an area of over 100,000 square meters, was officially unveiled. The whole building integrates sales, acquisition, after-sales and insurance, and consumers can experience the whole process services such as car selection, car purchase, replacement and formalities on the same day.

Cancel the policy of moving restrictions and gradually implement it to accelerate the circulation of used cars.

In addition to price concessions, with the gradual implementation of the policy of completely canceling the restrictions on the movement of used cars, many used car dealers have also launched the national car source allocation service, which has accelerated the circulation of used cars.

According to china automobile dealers association’s data, from March 1 to 17 this year, the transaction volume of used cars was 850,000, double the same period of last month; It is estimated that the transaction volume in March will be around 1.7 million vehicles, up 41% from the previous month and 8.2% from the same period last year.

Relying on two centralized sales clusters, six used car trading markets, six car rental enterprises and more than 60 car retail enterprises above designated size, this year, Chengdu continued to build an international airport car consumption cluster in Shuangliu District with the engine of "Airport Shuangliu Car Purchase without Worry".

This year, the Ministry of Commerce will continue to implement measures to facilitate the sale and export of used cars, accelerate the activation of the second-hand market of new energy vehicles, promote the improvement of socialized maintenance service capabilities of new energy vehicles, study and standardize the recycling behavior of power batteries of scrapped new energy vehicles, encourage scrap motor vehicle recycling and dismantling enterprises to improve their resource reuse capabilities, and at the same time, strengthen supervision around the quality issues of used cars that consumers are most concerned about.

Wang Du, assistant to President china automobile dealers association, said: "Now the replacement demand has exceeded the first purchase, and the used car has completely entered a new period. The core issue here is actually the transparency of the car condition. If consumers can truly know the condition of used cars and someone is responsible, consumers will be more willing to buy used cars, so as to promote the flow and utilization of cars and ensure the healthy development of the entire automobile industry. "

Ministry of Commerce: Improving the convenience of new energy vehicle consumption service

The reporter learned from the Ministry of Commerce that this year, we will focus on the implementation of automobile trade-in, focus on the whole industrial chain, expand the new energy vehicle market in the whole process, and support the development of new energy vehicles. A few days ago, Shanghai officially released a new round of fuel vehicle trade-in subsidy policy and new energy vehicle replacement policy.

From January 1 to December 31 this year, individual consumers can apply for a one-time subsidy of 10,000 yuan for car purchase by scrapping or transferring their qualified passenger cars and buying pure electric new cars, and they can settle the accounts on the same day.

The landing of a series of incentive policies will bring a strong boost to the automobile consumption market. The data shows that in 2023, Shanghai’s new energy vehicle market hit a number of new highs, and 354,000 new energy vehicles were promoted. Pure electric vehicles accounted for more than 50% of the newly added private vehicles, and the green and low-carbon action goal of Shanghai’s transportation sector was completed ahead of schedule.

Optimize supporting services to further facilitate car purchase.

In addition to introducing a variety of preferential policies for automobile consumption, various localities have also optimized related supporting services to further facilitate consumers to buy cars and cars.

In Zhenjiang, Jiangsu Province, the local power supply department further simplified the charging pile installation process. After purchasing new energy vehicles, consumers only need to download the corresponding mobile phone application software and apply for installation, which can be installed in an average of 5 working days.

According to the data of the Ministry of Commerce, in 2023, the sales volume of new energy vehicles in China reached 9.495 million, a year-on-year increase of 37.9%, which effectively promoted the growth of the automobile consumption market. Now, new energy vehicles have become a hot spot of mass consumption, and charging piles and corresponding supporting services are also stepping up their layout.

Wang Du, assistant to President china automobile dealers association, said: "The whole service maintenance network system and charging piles must go to the countryside simultaneously, so that new energy vehicles can develop healthier and consumers’ satisfaction is higher."

　　"Healthy Shandong" WeChat WeChat official account news on October 30, from 0: 00 to 24: 00 on October 29, Shandong Province reported 3 newly confirmed local cases, including 1 case in Qingdao, which was screened by key personnel from outside the province; One case in Zaozhuang was detected in a centralized isolation point; One case in Binzhou, a migrant from outside the province, was detected by cross-regional investigation. There were 84 new cases of asymptomatic local infection, including 19 cases in Zaozhuang, 18 cases in centralized isolation points and 1 case in key personnel screening. 8 cases in Dongying, all of which were detected in centralized isolation points; 8 cases in Jining, all of which were detected in centralized isolation points; Of the 7 cases in Linyi, 5 cases were detected in centralized isolation point, 1 case in high-risk area and 1 case in medium-risk area. Of the 7 cases in Liaocheng, 6 cases were detected in centralized isolation points (including 1 case of returning from outside the province), and 1 case was returned from outside the province, which was screened by key personnel; Among the 6 cases in Dezhou, 3 cases were detected in centralized isolation points, 1 case was detected in key personnel screening, 1 case was detected in high-risk areas and 1 case was detected on the initiative. There were 5 cases in Zibo, 4 cases were detected in high-risk areas and 1 case was detected in centralized isolation points. 5 cases in Weihai, all of which were detected in centralized isolation points; 5 cases of sunshine were detected in centralized isolation points; Of the 4 cases in Qingdao, 3 cases were detected in centralized isolation points (including 1 case who returned to Shandong from outside the province) and 1 case who entered Shandong from outside the province, which was screened by key personnel; 3 cases in Jinan, all of which were detected in centralized isolation points (including 1 case who returned to Shandong from outside the province); 3 cases in Weifang, 2 cases were detected by community screening and 1 case was detected by centralized isolation point; There were 3 cases in Binzhou, and 2 cases were detected by screening of key personnel.(including one person who returned to Shandong from outside the province) and one case was detected at the centralized isolation point; One case in Heze, a migrant from outside the province, was screened out by key personnel. One new confirmed case was imported from abroad, which was imported from Qingdao and South Korea. There were 4 new cases of asymptomatic infected people imported from abroad, including 3 cases from Qingdao, 2 cases from South Korea and 1 case from UAE. One case in Yantai was imported from Korea.

　　From 0: 00 to 24: 00 on October 29, the province reported that no asymptomatic infected people were converted into confirmed cases.

　　From 0: 00 to 24: 00 on October 29, 4 local confirmed cases were discharged from the hospital, all in Jinan. 10 cases of asymptomatic local infected people were released from medical observation, including 3 cases in Linyi, 2 cases in Tai ‘an, 1 case in Qingdao, 1 case in Yantai, 1 case in Weifang, 1 case in Jining and 1 case in Liaocheng. Three confirmed cases imported from outside the province were discharged, all in Qingdao. Six cases of asymptomatic infected people imported from abroad were released from medical observation, including 5 cases in Qingdao and 1 case in Yantai.

　　As of 24: 00 on October 29th, there were 19 locally confirmed cases and 582 locally asymptomatic infected people in the province. There are 6 confirmed cases imported from abroad and 20 asymptomatic infected persons imported from abroad in the province.

　　Reading tips

　　Mycoplasma pneumonia mostly occurs in autumn and winter, and there are sporadic cases in other seasons. At the initial stage of infection, the symptoms are similar to those of the common cold, which should be comprehensively judged according to the onset time, clinical symptoms, physical examination, imaging examination and pathogenic examination.

　　Recently, mycoplasma pneumonia has aroused concern, and most of the patients infected with mycoplasma pneumonia in hospitals across the country are children. The disease control departments in Beijing, Shanghai, Jiangsu, Shaanxi and other places all issued reminders, and there was a peak in pediatric clinics.

　　The reporter found that the number of outpatient and emergency departments in many hospitals in Beijing has increased to varying degrees. Most of the patients are children, but many adults have been recruited. Xu Baoping, director of the Department of Respiratory Medicine of Beijing Children’s Hospital, said that since September, the number of daily outpatients in the fever and cough clinic of Beijing Children’s Hospital has increased, and about 20% of the children tested positive for mycoplasma pneumoniae. In autumn, other pathogens such as respiratory syncytial virus, influenza virus, rhinovirus, adenovirus and other infections have also increased.

　　Mycoplasma pneumoniae can be repeatedly infected.

　　The reporter learned from Chaoyang Hospital in Beijing that mycoplasma pneumonia (MPP) refers to pulmonary inflammation caused by mycoplasma pneumoniae (MP) infection, which can involve bronchi, bronchioles, alveoli and interstitial lung. Mycoplasma pneumoniae pneumonia is the most important community-acquired pneumonia in children aged 5 and above in China.

　　Mycoplasma pneumonia mostly occurs in autumn and winter, and there are sporadic cases in other seasons. Some people think that the prevalence rate of children under 5 years old is low, but it is not uncommon for young children to be infected.

　　Mycoplasma pneumoniae is divided into many categories, with fever and cough as the main clinical manifestations, which may be accompanied by headache, runny nose, sore throat and earache. Fever is mainly moderate to high fever, and persistent high fever indicates serious illness. Cough is more severe, which can be similar to whooping cough. Some children have wheezing, especially infants. The early signs of the lungs may not be obvious, and with the progress of the disease, there may be a decrease in breathing sounds and dry and wet rales.

　　Mycoplasma pneumonia is contagious. It can be transmitted by droplets and direct contact, and it can be repeatedly infected. It is not always immune once. Experts remind that if there are two or more babies at home, they need to be isolated.

　　Because Mycoplasma pneumoniae can affect both upper and lower respiratory tract, when the upper respiratory tract is initially infected, there are symptoms similar to the common cold, such as stuffy nose, sore throat and fever. Whether you are infected with mycoplasma pneumoniae and whether the infection progresses to pneumonia needs to be comprehensively judged according to the onset time, clinical symptoms, physical examination, imaging examination and pathogenic examination.

　　Dong Xiaoyan, director of the respiratory department of Shanghai Children’s Hospital, said that if school-age children have symptoms of respiratory infection, persistent fever and aggravated cough during the epidemic season of mycoplasma pneumoniae, parents should be especially vigilant, and there may be mycoplasma pneumoniae infection. If the child is clearly infected with mycoplasma pneumoniae, and there are persistent high fever, listlessness, cough with vomiting, etc., it is necessary to seek medical attention in time.

　　There are more children with mycoplasma pneumoniae infection this year than in previous years.

　　Cao Ling, director of the Department of Respiratory Medicine of the Capital Institute of Pediatrics, said in response to the media that the high incidence of mycoplasma pneumoniae infection is from August to December every year in Beijing, and it usually reaches its peak around November every year. However, as far as this year’s situation is concerned, it is hard to say when the future summit of mycoplasma pneumoniae infection will occur. There are indeed more children infected with mycoplasma pneumoniae this year than in previous years, mainly concentrated in school-age children.

　　With the high incidence of mycoplasma pneumonia in children, there are more patients with mycoplasma pneumonia in adults. It is reported that a 32-year-old patient with mycoplasma pneumonia was admitted to the Department of Infectious Pulmonary Diseases of Ningbo Hospital of Traditional Chinese Medicine recently. While he was hospitalized, the children at home were also hospitalized, and a family of three people were recruited one after another.

　　Sun Minghuan, an attending Chinese physician in the Department of Infectious Pulmonary Diseases, reminded that Mycoplasma pneumoniae is contagious. When someone at home has symptoms such as fever and cough, he should see a doctor as soon as possible, and his family should be well protected to avoid infection.

　　Adults who stay with children infected with mycoplasma pneumoniae for a long time are still not to be underestimated. Dr. Sun Minghuan said that the susceptible population of mycoplasma pneumonia is children and adolescents, but recently, the number of adult patients with mycoplasma pneumonia admitted to them has also increased significantly compared with the past. Like mycoplasma pneumonia in children, mycoplasma pneumonia in adults is characterized by fever and cough, which may be accompanied by symptoms such as headache, runny nose, sore throat and earache. Cough is more severe and paroxysmal dry cough is more common.

　　How do parents deal with mycoplasma pneumonia?

　　Does mycoplasma pneumoniae positive mean that you have mycoplasma pneumonia? Zhang Yu, a researcher at China Center for Disease Control and Prevention, wrote that, in fact, mycoplasma pneumoniae positive and mycoplasma pneumonia are two different things.

　　The result of mycoplasma pneumoniae test is positive, suggesting that the pathogen may be infected, but the infection cannot be 100% confirmed. Detection methods of mycoplasma include PCR detection of nucleic acid and ELISA detection of antibody. Mycoplasma pneumoniae positive generally means antibody positive. There are two kinds of mycoplasma antibodies: IgM antibody and IgG antibody. If IgM antibody is positive, it indicates acute infection; If only IgG antibody is positive, it suggests that mycoplasma pneumoniae has been infected. In addition, any clinical detection method has a certain false positive rate. Therefore, a positive antibody test does not mean that you are infected with Mycoplasma pneumoniae.

　　Regarding whether mycoplasma pneumonia can cause "white lung", professionals said that mycoplasma pneumonia may bring mucus plugs to block the bronchi, which in turn will cause "atelectasis", that is, the air content of the lungs will be reduced, resulting in "white lung" in imaging. But this is two concepts with the "white lung" of diffuse lesions in both lungs.

　　By tapping the back to expel phlegm, eliminating phlegm with drugs, bronchoscopy and other means, the child can be cured in a short time, and basically will not cause life-threatening. Most children with mycoplasma pneumoniae infection have a good prognosis. Children with severe and refractory mycoplasma pneumoniae infection may leave lung structure or function damage, which requires long-term follow-up.

　　How to prevent mycoplasma pneumoniae infection? Experts say that in daily life, we should first ventilate more and gather less. At ordinary times, it is best to open the window and ventilate 2 to 3 times a day at home for 15 to 20 minutes each time. Avoid taking children to crowded and poorly ventilated public places in the near future. Secondly, we should maintain good personal hygiene habits, wash our hands and rinse our mouths frequently. Appropriate outdoor activities, pay attention to physical exercise, and ensure adequate rest time. In addition, clothing should be appropriate, and clothing should be increased or decreased in time when the climate changes, with warm hands and feet and no sweat.

They are so good! It turns out that there are so many "god operations" on the walls of the home! Original Flower Friends Little Peanut Net

Orange: It’s the weekly "Good Life" column again.

Today, our theme is "wall utilization of learning family": how to use the wide or narrow wall at home to help children’s study and life.

This topic is often talked about constantly. I found that the imagination of flower friends is getting richer and richer in the matter of "asking the wall for space", and the practice can be described as "various styles".

In the past, we shared many "big book walls" with indomitable spirit.

The picture comes from Huayou @ 京京京京京.

In fact, in addition to creating reading space, there are more uses for the walls in our home.

Today, Oranges have counted 6 kinds of "learning family wall" building schemes, and there is always one suitable for your home from the real experience of 18 families!

No.1 plan wall

Let children learn to plan themselves and establish the concept of time.

1. Use a 70cm "narrow wall" to help children plan their time.

@ 京京京京京

With the growth of the baby’s age, the time planning wall has gradually become a very important position. Since my sister was in the middle class at home, we have put the "time plan" on the wall.

From 2020, the narrow wall with a width of only 70 cm below will be fixed as the family time planning wall.

It changes every quarter, and important festivals, birthdays of family members, important appointments, short courses, and activity arrangements in each month are listed in the calendar.

Because the hanging envelope made of plastic material is adopted, the A3-sized calendar can be easily printed and replaced, and temporary events can also be written directly on it with a pen, which is very convenient to wipe.

You should have noticed the labels in different colors on the paper. This is a monthly holiday label. I bought a pocket printer. The labels in different colors have different meanings: pink is a holiday label, blue is an important appointment, yellow is a short course, white is an exhibition or outdoor activity, and all kinds of colors can be known at a glance.

The two children are also used to having a look every day, and what needs to be prepared in advance in the coming week and month, and the concept of time has been grasped since childhood.

Because this narrow wall is located in the center of the family (between the living room and the kitchen), it has played different functions in each stage of their growth.

In 2019, this narrow wall is a task wall. During this period, it is mainly to form good living habits. Every day, the "TO DO LIST" is posted on the wall, and there will be rewards after completion, such as watching the IPAD for 5 minutes and eating an ice cream.

The time plan for the beginning of 2020 is so long that each time period and corresponding tasks are written, which is more specific.

At the beginning of the formulation, I don’t expect the baby to accurately pinch the execution, just let the two babies understand what things must be completed in a day, such as morning reading, evening reading and housework, which are absolutely necessary projects.

After a short period of adaptation, the two children also successfully formed the habit of reading in the morning and reading in the evening.

2. Using the space in front of the desk, the child’s schedule is clear at a glance.

@ Clockwork ostrich

The four walls prepared by my family for the baby are "planning walls", and the area is not large, and two of them use the wall in front of the desk.

The first one is the planning/display board in front of the study desk.

Used to post schedules, memos, near-term goals, presentation of awards, and things that Amway wants to give to children …

The second is to use the wall in front of the public desk at home, and decorate the hole board and message board.

Handbooks and planning materials are stored here, and the message board next to them can hang the schedule of children and adults.

Our family still has a Zhang Quannian schedule, but since this year is magical enough, we haven’t written any decent schedule yet.

There is also a glass whiteboard in the corridor, which is used randomly. It is very convenient to write a check list or let the baby talk about the topic.

3. Self-made English calendar wall, and children learned English by the way.

@ Dusty blue dots of dust

I made a calendar wall by myself. Eva is very proud of me and will tell others: My mother made this for me.

Through this calendar, Eva knows the words of month and week, the concept of year, month and day, the expression of weather and season, the suitable temperature for human life and the number of days in each month.

Because I work in shifts, he will also count when I go to work and when I don’t. I have gained a lot, and this calendar is really worthwhile.

No.2 reading wall

Move the library into the house and let the children develop reading habits.

1. Skillfully use the wall behind the sofa and bay windows to create a comfortable reading corner.

@ Dora and Mom

For the convenience of our daughter Dora, we just moved to the old house opposite the junior high school, a brick-concrete house with three bedrooms, two bathrooms and balconies with a building area of 76 square meters, which is over 30 years old.

There are three permanent residents in a family, and there are enough spaces. The size of each space is really flattering. From the beginning of planning to move, I made up my mind to make books not only well stored, but also convenient or beneficial for children to read as the top priority!

Although everything is not perfect, we have tried our best.

Let’s talk about the wall bookshelf behind the sofa in the living room first.

Putting the bookshelf behind the sofa has the disadvantage that the three floors below are blocked by the sofa, which is inconvenient to access.

But the advantage is that it is convenient to take the two floors on the sofa that are usually out of reach, and it is safe for children. In addition, it is clear at a glance within the line of sight and may be reminded to look at it at any time.

Behind the sofa is the IKEA Billie bookshelf, which is 2 meters wide and 2.37 meters high. Billy provides some bookcase units, which can be combined by himself, including the whole glass door, some covered doors, some glass doors, or even no doors at all.

The third floor below 1.05 meters in the lower section I chose is a blind door, and the configuration of the top glass door. The lower part is covered by the sofa, and some books and periodicals that have been published or not read for a while will not be opened for a long time. The shutter door is dustproof and safer than the glass door.

In addition, I think everything in my family is the most suitable match. The sofa is an old rattan chair, which is very light. Dora’s mother can easily open it at home and take the books on the lower floor.

The windows on the side of the sofa are tucked in the cracks of the building. In order to get more light, we made bay windows during the decoration. Originally, we wanted to make a book corner for Dora, but now two birds have been added to make it a space for birds, which is quite interesting.

2. The TV wall becomes a book wall, putting down thousands of books of two children.

@ Nan Xiaomei

The two children are only 8 years old. Since they were 10 months old, they began to read enlightenment. At that time, they hoarded a lot of picture books with big pictures, mostly in Itsumi Taro (I really love Japanese picture books for young children).

Every major e-commerce activity, the shopping cart is cleaned once, so there are more and more books at home. Picture books, bridge books, novels … bookcases have changed from one to five now.

The TV wall has also become a book wall.

The reading arrangement of the two young children is to read books with too many words from Monday to Friday, and then browse the picture books at will on Saturday and Sunday.

There are three IKEA storage cabinets against the wall in my house, which are also full.

This cabinet is stacked with books with many characters, including bridge books. On the leftmost shelf, there are four layers of books that I read this year, and the rest are all two small ones.

In recent years, not only the two children fell in love with reading, but my old mother also fell in love with reading again after many years as a student! Thousands of books of children are here.

3. The open book wall of less than 1 square meter turns my living room into a library.

@ sweet dumplings Jia

I have always wanted to have an open book wall, build a "Home Library" and create a family atmosphere of knowledge. This time, renting a house finally realized my dream.

We chose the steel library bookshelf, which can adjust the height of the book at will, and there is no formaldehyde and no smell.

This book wall can not only hold more than 1000 books of us and Tangyuan, but also a display picture book rack, a storage area for family documents, a charging station for electronic equipment, and a storage cabinet for children’s teaching AIDS and board games …

There are generally two kinds of bookshelves in a family with a baby. One is a bookcase like the family library mentioned above. Books are inserted and placed vertically, only the spine on the side is exposed, so you need to prompt according to the spine when choosing books.

The other is the display picture book frame, which exposes the whole cover. For young friends who mainly read pictures, there is no doubt that the display picture book frame is more friendly.

I used the combination of "book stop+telescopic rod" to transform the bookcase.

Stick the bottom of the book stop on the bookshelf board with seamless nano tape, because the book stop is U-shaped, which can prevent books from slipping.

Originally, there were sockets on both sides of the bookstop, so I can just get in by baiwan a little according to the width of the bookshelf.

Finally, install a telescopic rod.

Because books can’t be placed at a certain angle only with book stops, and the back books may not be able to provide support because of their different sizes, a telescopic rod with adjustable length is needed.

So I finished my transformation, which is super simple, cheap and practical ~

No.3 popularization of science yizhiqiang

Put natural science and human geography on the wall to give children long knowledge.

1. The wall is full of treasures, allowing children to move "autumn" back home.

Children all have the nature of being close to nature. I think being kind to their collections is a great protection of nature, right?

Therefore, the "Baibaoge" for children has been expanded recently. The following is the full picture of the current stage:

Many friends will ask at first, "Did your family make this cabinet?" . Actually, it’s not. Let’s talk about the wooden lattice first. The truth is that the "treasure lattice" on this wall is actually spelled by seven wooden lattices:

Because I didn’t intend to take it off later, I glued the back to the wall. Will not fall down.

The collection inside is divided into plants, stones, biology and daily life.

The exhibition here originated from a sunny weekend in autumn. While walking, the child accidentally found acorns on the ground by the roadside on a sunny day.

Out of natural curiosity, I looked around carefully. Soon found the "small hat" of acorn that fell off the fruit because it fell to the ground.

Because I watched Fourteen Mice dozens of times, I quickly took my seat on a sunny day and exclaimed, "Mom, is this an acorn!" " This is the beginning of an interest in picture books, germination and life.

Later, sunny days ignited the interest in finding seeds, and walking for seeds on weekends became a fixed project on autumn weekends.

And this baibaoge wall has become a record of his contact with nature.

2. Make use of the external wall of the house to create a "pipe wall" to cultivate the logical thinking of the baby.

@ 京京京京京京京京京京京

When I visited the kindergarten before, I saw that the whole wall of the kindergarten was made of water pipes that could play with water, and it felt very fun at that time.

Later, when we installed it ourselves, we upgraded the pipeline, which not only expanded from a simple plane combination to a deep three-dimensional combination, but also added blue food pigment to the pool to make the process of water flow more clear and intuitive.

The best thing about the water pipe wall is that it is a prop that can explore the three-dimensional space and logical relationship. Looking at the pictures, you will find that after a period of exploration, my son Hu Jiang has been able to judge the location of the upcoming water in a more complicated pipeline combination.

In addition to horizontal and vertical three-dimensional splicing, you can also try to tilt the pipe combination into an M/W type, and then try to see which port the water will flow out from first if it is poured from one port.

Or ask, do you think the water will flow out of the tap after this glass of water is poured in?

In addition, I borrowed the props for the baby to play with sand and tried to use running water to drive the waterwheel to rotate. It’s all fluid anyway!

Gradually, our water-playing device also attracted the participation of our neighbors and children … I felt as if I were in a kindergarten …

With the pipeline playing with the water wall, the old mother can completely hide next to her and watch the children casually, and then just pack up and change clothes! It’s best in summer!

3. Hang history and geography on the wall to help children establish a "global view"

Looking forward to the stars

Most of the pictures posted on our wall are pictures of liberal arts. The main features are "big" and "complete".

For example, the "Belt and Road" panoramic map:

A summary of the history of China in the form of "historical rings";

In terms of geography, there are also "bumpy" world and topographic maps of China:

There is also a long picture of the longitudinal feeling of natural development and the development of civilization:

No.4 sports wall

When the equipment is on the wall, the child can complete the daily exercise at home.

1. Use the 3-meter-high floor to let the baby practice rock climbing at home.

@ Baibai 485

This wall in my house is not high, but it is more than three meters. In order to let the baby exercise her courage, I installed a climbing wall.

Originally, I just wanted to install the climbing grab, but I was worried about the insecurity. I bought this whole board, spliced it together, and installed a bell on the ceiling and a protective device.

After many attempts, the child can finally ring the bell, but after that, he is not very interested, but he still climbs occasionally.

If you don’t have such a high wall at home, you can also refer to the practice of @Coco Mommy. Using corridor space, find a professional organization to install a "rock climbing practice board" for children;

This is the other side of the exercise board:

This is the perspective from the bottom up:

When installing, you need to use the load-bearing wall. Coco’s family found that only one side of the wall was load-bearing, so for safety reasons, two horizontal bars were reinforced inside and supported by lateral forces.

2. The wall expansion board with various playing methods has a discharge index of five stars.

@ 京京京京京京

The expansion board can be directly installed on the wall, but the ground needs to be protected.

My family chose the arrangement like a couplet to install the expanded version of three boards on the wall near the bed, so that the mattress can be directly protected.

If ideal, children can get off the left board, the right board and vice versa.

Equipment such as ladders and hemp ropes can also be installed on the expansion board, and there are many ways to play.

Huayou’s own invention of the game: "flying ladder in the air"

3. Using the load-bearing wall, install the "universal" household pull-ups

@ Bo ‘er Dad

Pull-ups are very good self-respecting exercises, but they are not easy for many children. Why do you recommend it?

Because a pull-up device can be expanded in many ways, such as rings, swings and TRX hanging training, it needs a place to hang, and pull-ups just meet this demand.

Although it can be used for door frames, it is safer to install it on load-bearing walls.

Home pull-ups have two choices: punching and punching-free. In fact, punching-free can basically meet the needs of families. Of course, if you don’t mind punching two holes in the wall, punching is a safer choice.

Multi-purpose pull-ups are also a good choice.

If the primary equipment above can’t meet everyone’s needs, you can try wooden rib bent.

Ribbed bent can basically meet the daily fitness needs such as leg press, pull-ups, arm flexion and extension (accessories are needed).

No.5 creativity aihaoqiang

Leave a wall for children to play freely, maybe there will be surprises.

1. Blackboard wall interactive wall, let children become the protagonists of learning.

@kikichenelf

When the child was two years old, he went to this blackboard wall. With it, the problem of the smelly boy doodling the wall was solved, and the fun of various interactions was also increased.

For example, children learn English words about the weather by drawing pictures:

This is about shapes:

In the recent one, we tried to sort out the historical context with "annual rings":

2. Use the wall partition to show the baby’s "baby"

@Cone

What little boy doesn’t have a few Dumex cards at home? However, like us, not only babies like adults, but also families who can’t help but pick up their hands when they see the cooperation funds. After several years, they bought nearly a thousand cars, and they really worried about how to take them in.

My request is that it can be displayed for viewing and easy for children to get, and it should not occupy space and be ugly!

After drawers, storage boxes, toy garages, bookshelves, jewelry hanging bags, and even acrylic display cabinets … I finally found the most suitable storage method!

A car show was held with a wall partition;

Every wall in the home can be a children’s drawing board.

@ Wen ~ Kiss my heart

Almost every wall in my house can be a painting wall for children.

A gray wallpaper was put up in the children’s room as a blackboard, and my brother wrote pictures on it when he was a child. Now it’s used to post photos. Above the blackboard wall are paintings by two brothers.

The little corner of the living room is full of my brother’s "masterpieces".

No.6 works/achievement wall

Record every growth and progress of children.

1. It is the greatest affirmation for them to frame and hang their works on the wall.

@ lulu mom Eric

Children have created so many works of art that they are reluctant to throw away every one, especially some oversized hand-made three-dimensional works. What should I do if I can’t put them down at home?

Recommend one of the simplest ways to preserve children’s works-frame it and hang it on the wall.

Put every picture drawn by the child in a photo frame and hang it at home, which not only decorates the wall, but also preserves the children’s works intact ~

People rely on clothes and horses to lean on saddles, and paintings are all mounted by photo frames. With photo frames, it is the feeling of being tall in an instant. If you arrange various shapes with photo frames, it will be full immediately!

2. Draw the recited poems on the wall and record the journey of ancient prose.

@ Annihuiben House

Last February, I caught up with the epidemic at home, attended a poetry conference, and painted poems and paintings with my children.

One painting or handmade work every day, a total of more than 60 days, more than 60 paintings! Sticking them all over the walls at home is also a beautiful scenery!

We draw Li Bai, Du Fu and Bai Juyi together. Li Qingzhao, Du Mu, Su Shi, Li Shangyin and so on.

3. Record the books you have read on the wall and grow taller with the children.

@Emma302

Starting this year, I will copy the spine of the book I have read and post it on the wall every once in a while. The wall is getting higher and higher, and the baby is getting taller and taller.

After reading these, I feel a real and positive atmosphere of life.

How’s it going? Do you want to give it a try?

Original title: "They are so good! It turns out that there are so many "god operations" on the walls of the home! 》

Read the original text

I. Overview of the semiconductor industry

The market scale of domestic semiconductor industry is growing rapidly, but the demand supply is seriously unbalanced and highly dependent on imports. The self-sufficiency rate of domestic core chips is less than 10%.

In 2000 and 2020, China’s integrated circuit market accounted for the global share.

5G and AI technology

Science and technology innovation board has provided investment exit channels for hard technology enterprises, and the capital market has actively laid out hot tracks in science and technology innovation board including semiconductors.

Distribution of industries in science and technology innovation board

Second, the industrial chain structure of the semiconductor industry

Semiconductor industry chain

Third, the AI chip industry

AI chip mainly includes three technical routes: GPU, FPGA and ASIC, which are divided into cloud training chip, cloud reasoning chip and edge reasoning chip.

AI chip downstream application

On the edge, AI chip mainly includes four application scenarios: Internet of Things, mobile Internet, intelligent security and autonomous driving.

AI chip downstream application

Fourth, 5G chips

The market scale of mobile phone RF front-end chips is driven by the value growth of stand-alone RF chips.

Under the background of stable shipment of mobile terminal equipment, with the upgrade of communication network to 5G, the number and value of RF devices are increasing, and the market scale of RF front-end chip industry will continue to grow rapidly. From 2010 to 2018, the global RF front-end market scale will grow at an annual rate of about 13.10%, and it will be close to 19 billion US dollars by 2020.

RF front-end components have different growth rates. As the largest market segment of RF front-end, the market space of filters will increase from $8 billion in 2018 to $22.5 billion in 2023, with an annual growth rate of 19%, which is mainly due to the penetration of high-quality BAW filters. The market space of PA will increase from $5 billion to $7 billion, with an annual growth rate of 7%, mainly due to the growth of high-end and ultra-high frequency PA market, which will make up for the contraction of 2G/3G market.

Competition pattern of global RF front-end chip market

At present, the market concentration of RF front-end is high, and foreign manufacturers occupy the vast majority of the market share. The domestic demand brought about by the trade war is the biggest opportunity for domestic RF manufacturers.

The integration of RF front-end makes future acquisitions and mergers and acquisitions an important means of capital withdrawal, and acquisitions and mergers and acquisitions are also one of the ways for chip companies to become bigger and stronger.

V. Internet of Things Chip

With the rapid development of the Internet of Things, the upstream industries related to its universality and connectivity are the first to benefit.

With the implementation of relevant communication standards and the development of communication and cloud computing technology, the Internet of Things has entered the growing period from the initial introduction period.

From the perspective of industrial chain transmission, the Internet of Things will change from "rapid networking" to "scale networking+application services", and the upstream industrial chain links with universality and connection with the Internet of Things will benefit first, including communication chips, sensors and wireless modules.

Industrial structure of internet of things

Atlas of Internet of Things Chip Industry

Sixth, the memory chip

In 2018, the size of the memory market exceeded 160 billion US dollars, making it the largest field of semiconductors, accounting for 30%, and international giants occupied the market.

Atlas of memory chip industry

Seven, optical chip

The localization rate of high-speed optical chips is low, and almost all high-power laser chips depend on imports.

High-end (high-speed, high-power) optical chip industry has high barriers to entry, large investment, long cycle and great difficulty, especially chip material growth, chip design, chip manufacturing process and chip packaging are the core of optical chip R&D and manufacturing.

Atlas of optical chip industry

Eight, automotive chips

The development trend of automotive networking, intelligence and electrification promotes the development of automotive chips in the direction of high frequency, monolithic integration and low power consumption.

Nine, the third generation semiconductor

The third generation semiconductor materials have the properties of high voltage, high frequency and high temperature, and are widely used in the fields of photoelectricity, radio frequency and power.

The third generation semiconductor materials mainly include SiC, GaN, diamond, etc., and are also called wide band gap semiconductor materials because of their band gap width ≥2.3 eV. The third generation semiconductor materials have the advantages of high thermal conductivity, high breakdown field strength, high saturated electron drift rate and high bonding energy, which meet the new requirements of modern electronic technology for harsh conditions such as high temperature, high power, high voltage, high frequency and radiation resistance.

The construction of 5G base station promotes the rapid growth of GaN RF market.

Radio frequency device is the basic component of wireless communication equipment, which is responsible for the conversion, reception and transmission of electromagnetic signals and digital signals in wireless communication, and is the core of wireless connection.

In the past ten years, the application of national defense has been the main driving force to promote the development of GaN technology, and now these technologies are shifting from military to commercial. Due to their excellent high-frequency performance, most Hong Jizhan below Sub-6GHz will adopt GaN devices in the future, and 2019-2021 will be the key period for the construction of 5G infrastructure, and it will also be the key period for gallium nitride devices to replace LDMOS.

Atlas of the third generation semiconductor industry

X. MEMS chip

MEMS chip is the perception of a new generation of information technology

MEMS (Micro Electro Mechanical System) is an engineering technology that combines microelectronics and precision machinery. Its size is in the order of 1 micron to 100 microns, and it adopts the advanced manufacturing technology of integrated circuits. Compared with traditional products, MEMS has the advantages of miniaturization, high productivity, mass production and low cost.

MEMS technology is widely used in various sensor chips. Its core function is to convert physical signals into electrical signals that can be recognized by electronic devices. It is the perceptual basis and data source of the new generation of information technologies such as artificial intelligence, Internet of Things and big data. MEMS also has important applications in biology, optics, radio frequency, machinery and other fields.

The United States, Europe and Japan dominate the MEMS world, and the domestic MEMS industry is still in its infancy.

The layout of MEMS industrial chain in China is complete, but overall, the industry is still in the initial stage of development

The design and OEM links need to be strengthened. The OEM manufacturing is mainly based on 6-inch and 8-inch production lines, and the sealing and testing links have certain competitiveness.

There is a big gap between the products and foreign countries in terms of accuracy and sensitivity, and the application fields are moving from mobile phones and automobiles to VR/AR and Internet of Things.

Competition pattern of global MEMS market in 2018

XI. Semiconductor Equipment

Wafer manufacturing is the link with the largest proportion of equipment, with lithography, etching and thin film deposition accounting for the largest proportion, and industry giants are concentrated.

XII. Semiconductor materials

There are many market segments for wafer manufacturing and packaging materials, and the single market segment is small, and the industry giants are concentrated.

The market of semiconductor materials is more subdivided, the market space of single product is very small, and there are few pure semiconductor materials companies; Semiconductor materials are often only a small part of the business of some large material manufacturers, such as Dow Chemical Company, DuPont, Mitsubishi Chemical, Sumitomo Chemical, etc., and the semiconductor materials business is only a branch under its electronic materials business department; However, due to the strict requirements of semiconductor technology on materials, only a few suppliers can provide products for single semiconductor chemicals.

Silicon wafer giants are concentrated in Japan, South Korea, Germany and Taiwan, China; Only a few enterprises in Chinese mainland have the production capacity of 8-inch semiconductor wafers, while 12-inch semiconductor wafers mainly rely on imports.

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Original title: In-depth Report on Semiconductor Industry (Chip and Equipment Materials in Subdivision)

　　The three major indexes of A-shares were mixed in early trading. By midday, the Shanghai Composite Index rose 0.16%, the Shenzhen Component Index fell 0.24%, the North Stock Exchange 50 fell 1.15%, the Growth Enterprise Market Index fell 0.42%, and the half-day turnover in Shanghai and Shenzhen stock markets was 528.4 billion yuan. More than 2,900 stocks in the two cities rose. Northbound funds sold 1.689 billion yuan in half a day.

　　In terms of plate themes, superconducting concepts, integrated die casting, and 3D printing were among the top gainers; Weight loss drugs, precious metals, innovative drugs and other sectors are floating green.

　　On the disk, superconducting concept stocks changed near midday. (1) The daily limit rose linearly, (2) It rose by more than 16%, and (3), (3), (4) and (4) followed suit. In the news, recently, quantum physicists at Delft University of Technology in the Netherlands proved for the first time that it is possible to control and manipulate spin waves on chips by using superconductors. Auto parts picked up, led by gasification and die-casting, () and () both had daily limit, () rose by over 10%, and (), () and () followed; Liquor stocks surged back in early trading, () rose by more than 6%, () and () rose by more than 3%. In the news, Kweichow Moutai announced that the ex-factory price of Kweichow Moutai will be raised by 53 degrees from today, with an average increase of about 20%. The concept stocks of diet pills pulled back in early trading, () fell more than 7%, while (), (), () and Borui Medicine fell.

　　Plate analysis:

　　Straight flush hot stock list:

　　Transaction review:

　　At 09: 25, A shares opened, the Shanghai Composite Index opened 0.64% higher, the Shenzhen Component Index opened 0.35% higher, the Growth Enterprise Market Index opened 0.04% higher, and liquor stocks rose sharply.

　　At 09:26, liquor stocks rose sharply, Kweichow Moutai approached the daily limit, and LU ZHOU LAO JIAO CO.,LTD, Wuliangye, (), (), () and other stocks rose more than 5%. In the news, Kweichow Moutai announced that the ex-factory price of Kweichow Moutai would be raised by 53 degrees from today, with an average increase of about 20%.

　　At 09:35, the game and media stocks initially rose, () rose by over 7%, and (), (), (), (), () and () surged in succession.

　　At 09:39, the real estate development sector fell at the beginning of the session, () fell more than 5%, followed by (), (), (), () and ().

　　At 09:40, the mask aligner plate fell at the beginning of the session, with (), () and () falling more than 5%, followed by (), () and Maurai Optics.

　　At 09:41, liquor concept stocks surged back. (1) When the daily limit was opened, the increase rate of Kweichow Moutai narrowed to 6%, while Wuliangye, LU ZHOU LAO JIAO CO.,LTD and Shede Liquor declined in succession.

　　At 09:44, the game and media stocks continued to rise, with Baina’s daily limit of 20CM, () and Giant Network’s daily limit, and Glacier Network rose by over 12%. (), Shengtian Network, () and other stocks rose by over 5%.

　　At 09:54, the recombinant protein concept stocks were active, () 3 boards in 4 days, and the nearshore protein once surged by 10%, () and Opmai followed suit.

　　At 10:00, the turnover of Kweichow Moutai reached 10 billion yuan, up by 5.61%.

　　10:00 According to () iFinD data, half an hour after the opening, the turnover of Shanghai and Shenzhen stock markets reached 276.6 billion yuan.

　　At 10: 06, the three A-share indexes collectively turned green, with the Shanghai Composite Index down 0.08%, the Shenzhen Composite Index down 0.55% and the Growth Enterprise Market Index down 0.88%.

　　At 10: 10:10 CRO concept stocks fluctuated lower, () fell by nearly 4%, () and () fell by more than 3%, and (), (), Haoyuan Pharmaceutical and Medici followed suit.

　　At 10:16, the auto parts sector oscillated higher, with (), (), () and () daily limit, () rising by over 11%, (), () rising by over 7%.

　　At 10:47, the Internet e-commerce sector rose, () rose by more than 6%, () rose by more than 3%, and (), (), (), () and so on.

　　At 10: 59, the three major A-share stock indexes rose again, the automobile sector strengthened, and the integrated die-casting direction led the rise.

　　At 11:03, new energy track stocks such as wind power and photovoltaic bottomed out, () rose by over 8%, () rose by over 5%, and (), (), (), () and () rose one after another.

　　News:

　　1. CICC: The A-share market responded positively to previous financial work conferences in a short period of time.

　　() The research report pointed out that this financial work conference should be based on the present and long-term, which will have a positive impact on the current market situation and medium-and long-term development. To sum up, this financial work conference not only clarified the financial orientation and the direction of China’s financial work in the medium and long term, but also made specific and targeted deployment and guidance in light of the current situation. Looking back at the previous financial work conferences, it has played an important role and influence in deploying and coping with the shareholding system reform of state-owned banks, improving the RMB exchange rate formation mechanism, promoting financial openness, improving multi-level capital markets, and building a regulatory framework. From the impact on the capital market, historical experience shows that although it is difficult to simply compare the performance of different range markets and industries, the A-share market has responded positively to previous financial work conferences in the short term. Statistics show that the Shanghai Composite Index rose by a median of about 9% within one month after the previous financial work conferences were held. Combined with the spirit of this meeting, following the the Political Bureau of the Central Committee meeting in July, this meeting will mention "active capital market", which will help to further boost the current investors’ risk appetite; In the medium and long term, the financial work conference’s planning and directional guidance on the financial mechanism system, including the capital market, will help to promote the development of China’s characteristic finance and help Chinese modernization.

　　2. CITIC Securities: the first financial power to promote high-quality development.

　　Citic Securities Research Report pointed out that the Central Financial Work Conference was held on October 30-31, which pointed out that there are still some contradictions and problems in the current financial field, and it is necessary to speed up the construction of a financial power. Accelerating the construction of a financial power and promoting the high-quality development of China’s finance is an important connotation of realizing Chinese modernization, especially under the background that the foundation of economic restoration is still not stable and financial risks still exist. Financial services to the real economy are the focus of this meeting. It is expected that the central bank will pay more attention to cross-cyclical and counter-cyclical adjustment, innovate structural monetary policy tools, support key areas and weak links, and maintain exchange rate stability.

　　3, after nearly six years, the price increase is nearly 20%! Kweichow Moutai: price adjustment made by comprehensive factors

　　According to CBN, the reporter called Kweichow Moutai as an individual investor this morning. The staff of the company’s investor hotline said that it is normal and reasonable for the company to adjust the ex-factory price of some products, because the company fully considered the price adjustment made by the macroeconomic environment and changes in market supply and demand. The company takes into account the long-term development of the enterprise, as well as the ex-factory prices of some products adjusted on the basis of long-term market stability.

　　4. The central bank conducted a 7-day reverse repurchase operation of 391 billion yuan today, and the winning bid rate was 1.80%.

　　The central bank today conducted a 7-day reverse repurchase operation of 391 billion yuan, and the winning bid rate was 1.80%, which was the same as before.

　　5, Feitian price increase by 20%! Kweichow Moutai: the market guidance price remains unchanged, and the inspection and investigation maintain the market order.

　　According to the Securities Times, on the evening of October 31, Kweichow Moutai issued a major announcement. After research, it was decided to raise the ex-factory price of 53%vol Kweichow Moutai (Feitian and Wuxing) from November 1, 2023, with an average increase of about 20%. In this regard, the reporter called Kweichow Moutai as a consumer. The relevant staff of the company said that the company made price adjustment considering the changes in market supply and demand. The price increase mainly involved 53 degrees and 500 ml of Feitian, as well as the same series of specifications of Feitian, 50 ml, 200 ml, 375 ml and 1 liter of Feitian are also the price adjustment categories. At present, the guiding price of Feitian market remains unchanged, but the ex-factory price of dealers has improved. The guiding price of 1,499 yuan/bottle in I Maotai, direct stores and regular specialty stores remains unchanged. For the flying price of nearly 3,000 yuan in the market, the staff said that Feitian Maotai has been in short supply, which is also determined by the market. Maotai has also been doing the maintenance of market order, channel management and policy restraint. The company will also check and investigate, and once it finds behaviors that disrupt market order and harm the interests of enterprises and consumers, it will also deal with them according to laws and regulations.

　　6. Kweichow Moutai announced the price increase! A number of liquor companies: wait and see.

　　According to CBN, regarding the announcement that Kweichow Moutai recently raised the ex-factory price of some Kweichow Moutai, this morning, the reporter called Wuliangye, LU ZHOU LAO JIAO CO.,LTD, () and other liquor companies as individual investors. The staff of Wuliangye investor hotline said that the company has just paid attention to the price adjustment announcement of Kweichow Moutai, and there is no plan to increase the price at present, so it will wait and see. The staff of LU ZHOU LAO JIAO CO.,LTD Investor Hotline said that the price adjustment of Kweichow Moutai has a positive impact on the liquor industry, and the company will carefully consider it. There is no relevant plan for the time being, and the actual announcement shall prevail. In addition, the staff of Shanxi Liquor Investor Hotline said that the company’s products are usually adjusted, but there is no substantial price adjustment, which is a daily price adjustment measure.

　　7. vivo released the self-developed AI model "Blue Heart Model".

　　According to 36Kr, vivo released a self-developed AI model "Blue Heart Model" with 7 billion parameters. Shi Yujian, senior vice president of vivo, said that this is the first model in the mobile phone industry.

　　Today (April 12) afternoon, the official website of the General Administration of Market Supervision released two car recall announcements, involving some imported models of Mercedes-Benz (China) Automobile Sales Co., Ltd. and Kawasaki Motorcycle (Shanghai) Co., Ltd.

　　A few days ago, the above two companies filed a recall plan with the State Administration of Market Supervision according to the requirements of the Regulations on the Management of Defective Automobile Product Recall, the Measures for the Implementation of the Regulations on the Management of Defective Automobile Product Recall and the Regulations on the Management of Motor Vehicle Emission Recall.

　　Mercedes-BenzFour types of cars were recalled. First, 2,790 vehicles were imported.E-class, CLS and GT cars(The production date is from November 24th, 2021 to March 10th, 2023), and the reason for the recall isThe batteries in the engine compartment of some vehicles are not installed correctly, and there may be a fire risk when passing a large current; The second is79 imported vehiclesGLE SUV automobile(The production date is from May 3, 2023 to May 10, 2023), and the reason for the recall isIn some vehicles, the bracket of accelerator pedal module is not firmly welded to the body, which has potential safety hazards under certain circumstances;The third is an import.G-class car(production date is April 5, 2023), and the reason for the recall isThe specified air conditioning refrigerant may not be filled, which may cause fire risk under certain circumstances; The fourth is89,674 imported vehiclesGLE SUVandGLS SUVvehicle(The production date is from July 5, 2018 to January 7, 2023), and the reason for the recall isThe battery under the passenger seat of some vehicles is not installed correctly, and there may be a fire risk when passing a large current..

　　Chuanqi motorWhat was recalled was5674 vehiclesImported ZX400S/P motorcycle(Produced from May 12, 2023 to November 15, 2023), the reason for the recall is that the spark plugs of some vehicles may be damaged, which may lead to engine flameout in extreme cases, or lead to insufficient combustion of mixed gas, which has potential safety hazards and unreasonable emission risks.

　　For detailed information about the hidden danger elimination measures, emergency treatment measures and recall contact information of the recalled brands and models, please visit the "Government Affairs-Recall" column on the website of the State Administration of Markets.

　　Southern Network, Guangdong Learning Reporter Zhu Wenting