Lingfang is Toyota’s most beautiful SUV, priced at 240 thousand. Anyone buy it?

Recently, Toyota has repeatedly dropped heavy bombs on the China market, bringing a new generation of Highlander, a new Crown Lu Fang, a new Seine and other models. Now it plans to launch a new Lingfang, which will be put into production by FAW Toyota. Lingfang is located between RAV4 Rongfang and Crown Lu Fang. The new car will be pre-sold on October 16, and it is expected to be officially listed at the Guangzhou Auto Show on November 18. Before Ling put it here, the car buyer made a comprehensive tasting of it.

Regarding the strength of Lingfang, Ito Tonggui, deputy director of the planning department of FAW Toyota Automobile Sales Co., Ltd. also explained: "The fourth generation HARRIER has the ultimate pursuit of elegance, and at the same time, it is also a masterpiece that integrates TNGA architecture, high rigid body and exclusive adjustment."

Ito Tonggui, Vice Minister of Planning Department of FAW Toyota Automobile Sales Co., Ltd.

Four generations change, creating a new peak of Yan value

Lingfang’s pursuit of elegance can be said from the name of the model. You know, "Ling" stands for elegant and exquisite high-end feeling, while "Fang" means vitality, freedom and passion, so it is not difficult to see that Ling Fang wants to provide users with an elegant and fun car experience.

In fact, elegance can be said to be the essence of Lingfang. This car is a domestic version of Toyota HARRIER, and since its birth, Toyota HARRIER has regarded elegance as the core design element of the vehicle. In 1997, the first generation HARRIER was born. At that time, Toyota gave this car a high position, a high-end crossover SUV, and used a lot of elegant and high-end design materials, so it was well received by the market.

Now HARRIER has been in the market for 24 years, and has developed to the fourth generation, with more elegant temperament and higher market popularity. The order volume exceeded 45,000 units in one month after listing in Japan, and at the same time won the BEST100 Design Award in Japan for 2020. Lingfang also inherits the advantages of the fourth generation HARRIER, and its visual experience is very high-end and elegant.

FAW Toyota Lingfang maintains the style of overseas models as a whole. The upper part of the front of the car adopts rough transverse spokes, and the lower part adopts large-size trapezoidal design, which gives people a very eye-catching feeling. The slender double L-shaped headlights and the China Net penetrate each other, supplemented by chrome-plated decorative plates, which reveals elegance.

On the side of the car body, the dynamic lines are not sharp, revealing a softer atmosphere, which is more suitable for its urban SUV positioning. The rear design adopts the combination of penetrating taillights and embedded license plate area, and the layout of double exhaust pipes under the rear highlights the sense of movement of the whole vehicle.

TNGA architecture is empowered, and the internal configuration is full.

Walking into the car, Lingfang is also full of attractions. The interior adopts simple and practical design, and the overall layering is very prominent. The central control panel is covered with soft plastic+leather, and the materials and workmanship show a very good level.

As a model under TNGA architecture, the configuration of Lingfang is also armed to the teeth. The new car is equipped with Toyota Safety Sense active safety system from the low-profile model. This system integrates anti-collision warning, lane departure assistance, ACC cruise control, adaptive high/low beam, road sign recognition and blind spot monitoring, which fully guarantees the safety and convenience of the car.

In addition, the new car also comes standard with the optional configuration of 12.3-inch central control panel +9-speaker JBL audio +Connect SD navigation, so as to meet the car needs of different consumers.

In terms of power, Lingfang will provide two models: 2.0L fuel and 2.5L hybrid version. The hybrid version is based on the 2.5L THS II hybrid system, and the comprehensive maximum power of the system is 222 HP, which is matched with the E-CVT gearbox.

Market price or complementary to family products

Lingfang is positioned above RAV4 Rongfang and below Crown Lu Fang. The official guide price of RAV4 Rongfang is 175,800-259,800 yuan, and the price of Crown Lu Fang is 275,800-350,800 yuan. According to this speculation, the market price of Lingfang in the future should be around 240,000-280,000 yuan, thus effectively making up for the blank of FAW Toyota in this price area.

If the listing price is basically the same as the forecast, then the arrival of Lingfang really provides a very good choice for the fans of FAW Toyota. First of all, the competitors that Lingfang will face in the future will be Tiguan L, Angkewei Plus, Sharp and other models. Even though the competing products are of good strength, no models are equipped with a hybrid system, which is of great help to improve the driving quality and fuel economy, and can better meet the needs of consumers for car purchase.

In addition, in FAW Toyota’s SUV product matrix, RAV4 Rongfang mainly focuses on the price range below 250,000 yuan, while Crown Lu Fang mainly focuses on the price range above 300,000 yuan, and the range between 250,000 yuan and 300,000 yuan is just a blank, which is very inconvenient for users with a budget of about 270,000 yuan to choose a car. They are unwilling to spend 270,000 yuan on a RAV4 Rongfang and do not want to start with a low-priced Crown Lu Fang. Then Lingfang can just meet the needs of these users after entering the market, and spend 270 thousand yuan to get a model with more space, advanced configuration and exquisite feeling.

Moreover, the design features of Lingfang are also different from RAV4 Rongfang and Crown Lu Fang. Among them, RAV4 Rongfang gives people a feeling of being tough and masculine, while Crown Lu Fang tends to be calm and heavy, while Lingfang pursues elegance and exquisiteness. Different design features effectively enrich users’ choices.

After Lingfang enters the China market, it will not only further enrich FAW Toyota’s product matrix, but also provide users with better choices. The new car is exquisite, with excellent hybrid system and safety configuration enabled by TNGA architecture, and its strength can not be underestimated. If the price of entering the market is reasonable, it is not impossible for Lingfang to continue to stage the legendary story of the Japanese market in China.

Why do all teachers compete for posts?

  BEIJING, Beijing, October 27 (Reporter Yuan Xiuyue) In many people’s impressions, it is common for teachers to work in a school for a long time. Nowadays, this situation may be becoming a thing of the past in some places.

  In recent years, many places have accelerated the deepening of the reform of county (district) management and employment, in order to further optimize the allocation of primary and secondary school teachers’ resources and promote the balanced development of urban and rural compulsory education. However, in practice, in some places, all staff compete for posts, which has aroused heated discussion among teachers.

  Some people think that this move allows schools and teachers to choose in two directions, activates the internal vitality of the education system and promotes the flow of teachers, but others think that this is another form of "last elimination".

  Promote county (district) management and employment in many places.

  All teachers compete for posts?

  County (district) management and school employment usually means that primary and secondary school teachers and education authorities establish a unified personnel relationship, and their identities are managed and centrally deployed by the education authorities of cities and counties (districts), gradually canceling the management mode of teachers’ original school registration and changing "unit people" into "system people".

  As early as 2014, the Ministry of Education and other departments jointly issued the "Opinions on Promoting the Exchange and Rotation of Principals and Teachers in Compulsory Education Schools in Counties (Districts)", proposing to strengthen the overall management of compulsory education teachers in counties (districts), promote the management reform of "County Management and School Employment", and break the management system obstacles of teacher exchange and rotation. It can be noted that more than a dozen provinces such as Beijing, Hebei, Shanxi and Liaoning have specially issued guidance or implementation plans at the provincial level for comprehensive deployment.

  Since the beginning of this year, there have also been many places to accelerate the reform of county (district) management and employment. As for the specific content of the reform, some teachers said that each county (district) has different ways and means.

  Among them, many places have implemented the system of competitive employment for all employees. For example, in some places, except for new teachers, teachers who are about to retire, teachers who are pregnant, nursing and suffering from major diseases and are not suitable for communication, other faculty members are required to participate in the school competition.

  In the competitive recruitment process, in some places, schools set up leading groups for competitive recruitment, and in some places, the supervision committee of the county (district) Commission for Discipline Inspection participated in the whole process of interview, evaluation and publicity supervision, and the personnel of the education system did not arrange to be examiners to avoid the situation of "human feelings".

  Regarding the process of competitive recruitment, in some places, after two rounds of competitive recruitment, the education bureau will make overall adjustment and arrange jobs for teachers who are not employed. In some places, it is divided into intra-school competition and inter-school competition. Those who have been hired can organize transfers and also participate in off-the-job business training.

  In addition, many places mentioned the need to improve the teacher withdrawal mechanism. If a teacher fails to pass the annual assessment and does not agree to adjust his/her post, or if he/she agrees to adjust to a new post, the school may terminate the employment contract according to relevant regulations. The person in charge of a primary school in Changsha revealed in an interview with the media that in 2022, the school renewed 58 people and dismissed 4 people.

  Some teachers from a certain place in Guangxi also revealed that they have been engaged in several rounds there, and all of them have been hired by schools. There is no need to worry about being dismissed. "At most, it is to change places and schools."

  Teachers have different feedback.

  Some people think that "the teacher is very tired"

  The feedback from teachers is different for this reform. Many teachers believe that this move can activate the internal vitality of the education system through competition for posts, and at the same time let schools and teachers choose in both directions to promote the flow of teachers.

  Some teachers believe that the county (district) management school employment is not a good opportunity to mobilize, compared with the past in the same school until retirement, for some people, this is also a new opportunity to break through the status quo.

  In practice, many teachers told reporters that in many places, the education bureau only co-ordinates the preparation of resources during recruitment, and there is no competition system for all employees. "I have heard that in a certain district, teachers rotate to different schools to achieve fairness in educational resources." A teacher from Zhejiang told reporters.

  A teacher from Guangdong told reporters that she was pessimistic about the employment of schools in counties (districts), which was "not conducive to ordinary people".

  Some teachers also believe that this measure is another form of "last elimination". If the flow is too frequent, it will toss teachers and students and make teachers very tired. At the same time, in the process of competition, it may cause the headmaster to have too much power and many human factors, which is unfair to some teachers.

  A teacher from Jiangxi said that the county-run school recruitment can indeed transfer teachers beyond the establishment to schools without establishment, which is necessary for schools with insufficient teachers. To a certain extent, it can indeed arouse the enthusiasm of some "lying flat" teachers.

  The teacher believes that the policy starting point is good, but in practice, each school’s competitive employment scheme is different, some schools’ competitive employment schemes are unreasonable and unfair, and some even exist in name only. "It’s not scoring according to the plan that really decides who will leave and who will stay, but the way of the world, networking and entering through the back door. In this way, the teachers who have been hired are actually hard-working and diligent teachers, which has greatly hit their educational enthusiasm. "

  She also mentioned that some school leaders and middle-level personnel are directly employed, which is unfair. "I know that in a township school around me, because the middle-level leader was directly hired, the leader was a music major, but he was directly hired for sports posts. As a result, the physical education teacher in their school was hired."

  "Some leaders also use this policy to make teachers do a lot of things beyond teaching. If they don’t do it, they will threaten to be hired. How can teachers be practical in teaching?" The teacher said.

  In this regard, some scholars believe that the flow of teachers under the background of "county-run school recruitment" may trigger a crisis of trust between school leaders and teachers, and reduce teachers’ job satisfaction and self-efficacy.

  In 2020, a representative of the National People’s Congress proposed "rural teachers ‘ County Management School Appointment ’ The disadvantages outweigh the benefits, and the proposal to suspend implementation throughout the country. " In its reply, the Ministry of Education pointed out that there are still some problems in the practice of reform, such as outstanding backbone teachers flocking to urban schools and high-quality schools, excessive power of principals, great contradictions among teachers, and dampened enthusiasm.

  The Ministry of Education pointed out that these problems focused on the "recruitment" link, especially in some places, the competition for all teachers was blindly carried out, and the "reinvention" and "last elimination" were mechanically carried out, which blurred the focus of the reform. The focus of the reform of "county-run school recruitment" is to reform the rigid teacher management system, so that teachers scattered in different departments can manage human rights, administrative rights and financial rights relatively uniformly, instead of engaging in employment in a big way.

  Expert: Prevent the problems of administration and utilitarianism in teacher evaluation.

  According to Xiong Bingqi, president of 21st Century Education Research Institute, the main purpose of county (district) management and employment is to strengthen the effective allocation of teachers’ resources and better strengthen the construction of teachers’ team, thus effectively promoting the balanced development of compulsory education.

  He believes that the promotion of county (district) management and school employment has also increased the difficulty of teacher management and evaluation. "The key is who will assess and who will evaluate. This is a big problem." In some places, there is no institutionalized exchange rotation.

  Xiong Bingqi believes that it is necessary to reform teacher evaluation, implement teacher peer evaluation, prevent the problems of administration and utilitarianism in teacher evaluation, and promote the professionalization and specialization of teachers. At the same time, before the implementation of relevant policies, teachers’ opinions and suggestions need to be widely listened to.

  Chu Zhaohui, a researcher at the Chinese Academy of Educational Sciences, believes that the county (district) management and recruitment of teachers from a wider range has a positive effect on promoting the balanced allocation of resources, which has its own advantages compared with the past. At the same time, however, the effect of its implementation is still different from the ideal situation, and it should be judged according to the effect of local implementation.

  He believes that whether the evaluation of teachers’ work is objective and fair, and whether the county education administrative department can effectively evaluate, manage and use teachers is the key to determine the reform of school management and employment in counties (districts).

  Regarding the possible "last elimination" problem, Chu Zhaohui believes that if the evaluation is objective and fair, then this elimination is normal, and any institutional mechanism will be eliminated if it is effective. If there is a problem with the evaluation, it may distort the system, either putting pressure on all teachers or eating a bigger pot of rice.

  In addition, the Ministry of Education also mentioned in its reply to the NPC deputies that the Ministry of Education, together with the Central Organizing Committee and Ministry of Human Resources and Social Security, will further strengthen the investigation and study on the implementation of the management reform of "managing schools and hiring schools in counties", make an in-depth assessment of the existing problems, strengthen the guidance to local governments, avoid causing "tossing" to teachers, and ensure that the original intention of optimizing the allocation of teachers’ resources is better realized. (End)

The Ministry of Education initiated the special rectification of paid remedial classes in primary and secondary schools and teachers’ illegal acceptance of gifts and gifts.

  CCTV News:According to the website of the Ministry of Education, a few days ago, the General Office of the Ministry of Education issued the "Notice on Special Remediation of Paid Make-up Classes and Teachers’ Illegal Acceptance of Gifts and Gifts" (Teacher’s Office Letter [2021] No.17), which aimed at primary and secondary schools and teachers across the country for nine months to carry out special rectification of paid make-up classes and illegal acceptance of gifts and gifts, further standardize the professional behavior of primary and secondary school teachers, create a clean and upright educational environment, and promote the healthy and all-round development of primary and secondary school students.

  It is understood that this special rectification will focus on outstanding problems that are strongly reflected by the society and carry out governance in different links. Through self-examination, inspection and spot check, and special education on teachers’ morality, we will further compact the responsibility, improve the mechanism, find problems and form a shock. Through this special rectification, all localities are required to carry out self-examination and self-reform, improve the management mechanism, establish work accounts, deal with verified problems seriously according to the law, and persistently do a good job in rectifying outstanding problems that are strongly reflected by teachers and students and have a bad influence; Sort out the typical cases of paid remedial classes and illegal acceptance of gifts and gifts, establish a typical case base, and dynamically update it through the national teacher management information system; Combined with the typical cases exposed by the Ministry of Education in violation of the ten standards of teachers’ professional behavior and the relevant cases investigated and dealt with by schools in various places, warning education was carried out, teachers were organized to analyze the reasons and conduct comparative investigations, and teachers were guided to make clear the discipline and sound the alarm bell.

  The Ministry of Education adopts a "zero tolerance" attitude towards teachers’ behaviors such as "not giving lectures in class", "organizing off-campus training courses" and "exchanging interests with parents". During the special rectification period, local education administrative departments will work closely with relevant departments to further increase the law enforcement punishment for related violations, and implement the main responsibility, strengthen publicity and education, and strictly manage teachers in accordance with the principle of "strict investigation and long-term effect".

Model worker classes in the new era

Model workers are typical representatives of excellent workers, and the spirit of model workers has inspired thousands of ordinary workers in Qian Qian to stick to their beliefs, stand on their posts, blaze new trails and make contributions.
In the past, they worked hard in their jobs and won the glorious title of model workers; Now, they come to China Institute of Labor Relations for further study, and become a member of the army of knowledge-based, skilled and innovative workers. In the future, they will continue to carry forward the spirit of model workers and craftsmen and realize the Chinese dream with labor!
devote
Zhang Peng, a private entrepreneur in Huludao City, Liaoning Province, is a national model worker. In the past 20 years, he has demonstrated the persistence and responsibility of an entrepreneur with entrepreneurship, innovation and responsibility.
One winter, Zhang Peng witnessed a traffic accident: a high school student in Huludao rode his bike to school because he was too far away from home. The newly snowed road was particularly slippery, and there were many motor vehicles. He accidentally slipped his bike and the car behind him could not stop, causing a serious traffic accident. Zhang Peng immediately called the 120 ambulance to take the injured students to the hospital. This incident touched Zhang Peng very much. He used to drive in the army, and he wondered if he could buy a school bus to pick up students and provide them with a safety guarantee. He couldn’t sleep for days, thinking about this problem over and over again. There was no money to buy a school bus, and a little job-changing fee and a little money earned by working for several years all came together to buy a house. Without buying a school bus, students still ride bicycles to and from school every day in fear, and there may be another traffic accident one day. What should we do? Reasoning, he finally sold his house with a bite of his teeth and bought the first school bus, which was also the first school bus in Huludao. Since then, Zhang Peng has opened his road to entrepreneurship, and also opened his road to contributing to society and shouldering responsibilities.
innovate
Su Jian, a senior technician of CRRC Tangshan Locomotive & Rolling Stock Co., Ltd., a national model worker, enjoys the special allowance of the State Council, is the chief skill expert of CRRC, leads the national skill master studio, and undertakes the CNC bending of the key technology brake pipeline and the assembly of the off-board brake system of high-speed EMU. He made unremitting innovations and obtained 10 patents for utility models. Its technical standards, such as the database of rebound compensation for CNC elbow angle of high-speed EMU, have filled a gap in the international industry and successfully realized the domestic production of high-speed EMU pipelines.
"Sit on the high-speed rail? That’s really as fast as the wind, but what should I do if the high-speed rail can’t stop? I am responsible for making the brake pipe on the car. " Whenever someone asks about his occupation, Su Jian always replies, "A train has more than a thousand brake pipes, just like human blood vessels and nerves, which is one of the nine key technologies to ensure the speed and safety of high-speed rail. At the beginning, Siemens didn’t have precise piping technology. My workmates and I did more than 4,500 experiments, collected more than 12,000 elbow data, and mastered this technology. What Siemens didn’t do, we Tang car workers did it! " From manufacturing in China to creating in China, as a highly skilled person with a heavy responsibility, perhaps Su Jian can better understand the ups and downs in the period of enterprise transformation.
accountability
A pair of military green rubber shoes, a neat tooling, and a simple smile on his face. He is Sun Zhibao, the car driver of the Third Center of Beijing Environmental Sanitation Group Solid Waste Logistics Co., Ltd. Although he is just an ordinary dung-sucking car driver, he was named as a model worker in Beijing and a national model worker in 2015 with his superb driving skills, hard study on the use and maintenance of cars and dedication. As early as 2008, he won the first place in the driver group of the "Training Technology to Meet the Olympics" vocational skill competition of Environmental Sanitation Group, the star of Beijing Olympic skill service, the advanced individual of Beijing knowledge workers, and the silver award of the fourth Beijing "Entrepreneurial Youth Capital Contribution Award"; In 2009, he won the honorary title of outstanding worker of mass parade on the 60th anniversary of the National Day of the capital; In 2010, he was rated as a technician enjoying special government allowance; In 2014, he won the first place as a truck driver in Beijing "Technical Association Cup Vocational Skills Competition". Although he has won many honors, Sun Zhibao has not been overshadowed by many honors. In his heart, he is still the son of the farmer, a screw in the sanitation post, and a car fan with a car dream since childhood.
struggle hard
Xu Hai, deputy manager of fuel company of Huaneng Linyi Power Generation Co., Ltd., is an electric welder. Xu Hai often said: "As long as you love a job, you will be able to do it well." He thinks that if you do more work, you will have more opportunities to learn technology and accumulate experience, and you will make continuous progress.
Xu Hai said: "When I work, every time I weld a joint, when I weld the next one, I think about how to weld it better and more perfectly. Whenever I weld a good joint, the satisfaction is unparalleled. I think the craftsman spirit is to be loyal to one’s own heart and do one’s part well. Every part and joint we produce must be the ultimate, to be worthy of one’s conscience and to keep one’s professional ethics. Over the years, I have always maintained my original belief and pursuit of my job, and I always pursue perfection and perfection for my products. "
The maintenance work is very hard, especially the welder’s work. Not only need to have rich professional technical knowledge, but also need to have enough physical strength. For power plants, equipment is the basis of survival. Whether it is day or night or holidays, we must be on call to "escort" the production equipment. Most people can’t stand such high-intensity homework, but Xu Hai never complains. He always says cheerfully to his colleagues, "If you take work as a hobby, you won’t feel hard." It is precisely because of this free and easy feeling that Xu Hai can go further and further step by step.
impart and inherit
As the saying goes, every line is the best. Yang Pu, a senior technician in Shijiazhuang Changshan Textile Co., Ltd., who is only over 30 years old, has proved to all front-line workers that even ordinary jobs can show their labor value, and that even ordinary occupations will eventually gain wonderful life as long as they have dreams and work hard for them. Through self-improvement, Yang has not only become a "weaving craftsman", but also a rare teaching talent in the textile field. He was promoted to a workshop operation technician and established a "Yang Pu Studio", which personally led the activities of "passing on skills and bringing apprentices, creating innovation and creating efficiency" for enterprise employees to become talents.
Yang Pu said: "I’m just an ordinary worker, and I just did some work that I should do. I didn’t expect to get such great recognition from everyone and society. I am particularly excited when I accept the highest praise from a country and a nation for an ordinary worker. My parents gave birth to me, and the enterprise raised me. Changshan shares are my living space, a stage to show my talents, and the textile post is where I realize my dream and achieve my value. Please all workers and laborers like me must believe in their own labor value and believe that every ordinary post has a wonderful life. "
Reporting/feedback

Nearly 80% of double 11’s goods are not cheap. Consumers Association: the situation of random bid price is outstanding

  Nearly 80% of "double 11" goods are not cheap

  China Consumers Association: The situation of price increase first and then price reduction, fictional "original price" and random price marking is outstanding.

  "double 11" did "Raiders" 10 days in advance and stayed at the computer in the middle of the night, but is the product you bought back really the "lowest price"? Yesterday, the "double 11 Online Shopping Commodity Price Tracking in 2017" released by China Consumers Association showed that it was more prominent to raise the price first and then lower the price, fabricate the "original price" and randomly mark the price. Of the 539 non-pre-sale price tracking products, 78.1% of the promotional products are not cheap, that is to say, these products can be bought at the price of "double 11" or lower on November 11th. Compared with the same period in 2016, this proportion has increased.

  Pre-sale goods are suspected of fictional "original price"

  This price tracking survey experience involves 16 online shopping platforms, and a total of 668 products are selected, involving 9 categories such as clothing, shoes, hats, digital mobile phones, food specialties, cosmetics and care. Commodities are divided into domestic and imported categories, both pre-sale and non-pre-sale.

  The price of pre-sale commodities is relatively standardized, but it is also found that there are price problems in four commodities.

  First, it is suspected of fictional "original price" in the form of "crossed price". For example, on an e-commerce platform, the marked price of a brand sweater named "Hengyuanxiang" was 508 yuan on November 10th, 12th and 15th, but the marked price was adjusted to 1280 yuan on November 11th. Moreover, this counter price was only displayed on the product page on November 11, and did not appear continuously.

  Second, the pre-sale price is not as favorable as that of "double 11" on that day. On November 7th and 10th, the pre-sale price of a one-shoulder messenger bag with the brand "Coach" on an e-commerce platform was 1,068 yuan, and the activity was "99 yuan deducts 150 yuan from the deposit", which was converted into 1,017 yuan. However, on November 11th, the discount price was 968 yuan for each full 400 yuan, and the promotion price was 999 yuan on November 12th.

  Third, the pre-sale price changes frequently. The pre-sale price of a brand projector labeled "Shenhua" on an e-commerce platform is 2999 yuan on November 7th, with the deposit of 50 yuan deducted from 450 yuan, and the converted price is 2599 yuan; the pre-sale price on November 10th is 2799 yuan, and the deposit of 50 yuan deducted from 450 yuan, and the converted price is 2399 yuan, and the activity price on November 11th is 2599 yuan.

  Fourth, the deposit changes at will. On October 26th, an e-commerce platform marked "Zote" brand double bed was marked with the deposit ("JD.COM price") as 100 yuan, and on November 7th, the deposit was changed from 100 yuan to 50 yuan.

   The price of some commodities "double 11" has risen instead of falling.

  The investigation experience shows that in this year’s "double 11" promotion activities, the rules of some platforms and merchants’ preferential activities are complicated, such as discounts, full discounts, red envelopes, coupons, allowances and other "preferential" ways are superimposed, and various restrictions and use orders are attached. The promotion rules are obscure, so it is difficult for consumers to calculate the actual sales price of goods, which reduces the online shopping consumption experience of consumers.

  According to the statistical results of price tracking survey experience, 78.1% of 539 non-pre-sold goods can be purchased at the price of "double 11" or lower on November 11th, and some products of platforms and merchants have problems such as price increase first and then price decrease, and "double 11" price rises instead of falling.

  For example, the price of a brand of women’s clothing named "Handu Yishe" on Dangdang was 152 yuan before November 7, but the price was raised to 288 yuan on November 10 and dropped to 136 yuan on November 11, which was suspected of inducing consumption through false discounts. On November 7th, the price of a brand pastry labeled "Liangpin Shop" was 29.9 yuan, but during the "double 11" period, the page price rose to 79.9 yuan, and the discount activity was 50 yuan less than 50 yuan, and the converted price was 29.9 yuan.

  The price of a bedding brand named "Boyang Home Textiles" on JD.COM Platform fluctuated. The lowest price before "double 11" was 229 yuan, and then the price was raised to 379 yuan. The price of "double 11" was lowered to 249 yuan, still higher than the previous lowest price in 20 yuan. On October 29th, the price of a certain brand BB cream labeled as "missha" was 79 yuan (84 yuan, with a price of over 60 minus 5), but in "double 11", the price was raised to 109 yuan, which was even more expensive.

  The group purchase price of a certain brand snack food named "Yibang" on Beibei Platform before double 11 was 13.9 yuan, and the group purchase price increased to 16.9 yuan during double 11. The group purchase price of a certain brand cosmetic named "meifubao" before "double 11" was 188 yuan, and the group purchase price rose to 229 yuan during "double 11". On October 22nd, 23rd, 26th and 1st of November, the group purchase price of a certain brand of cosmetics named "Mentholatum" was 76.6 yuan, and it was raised to 85.5 yuan during the period of "double 11" after November 4th.

  I bought a brand food named "Plum Blossom" double 11 on the online platform. The price was 99 yuan before, and the price was adjusted to 129 yuan on November 11th. On October 22nd, the price of luggage case, a brand named "Mei Lv" of Netease Koala, was 359 yuan, and on November 11th, the price rose to 649 yuan. Before double 11, the price of a brand sweater named "Frank Monkey" on Amazon platform was 53.1 yuan (excluding freight), and during double 11, the price rose to 109 yuan (over 99 yuan free of freight), with a large increase.

  China Consumers Association: Price misleading behavior should be punished according to law.

  China Consumers Association said that compared with the same period in 2016, the price tracking situation not only increased the number of suspected price violations, but also reduced the online shopping consumption experience of consumers due to the complicated price calculation methods and promotion rules of some platforms and businesses. In this regard, China Consumers Association suggested that relevant departments improve the online shopping price supervision system and punish price misleading behavior according to law. For example, serious price violations will be included in the "blacklist" of dishonesty and publicized for the convenience of consumers. At the same time, strengthen the price management of platform commodities and implement the responsibility of honest and trustworthy management. It is suggested that e-commerce platforms and businesses should operate in good faith according to law, not engage in promotional gimmicks and misleading prices, and use concise price promotion expressions to really benefit consumers; The platform side should strengthen management, establish and improve the price monitoring mechanism during centralized promotion, and use technical means to prevent illegal price adjustment behaviors of unscrupulous merchants. Actively fulfill the platform obligations, closely cooperate with relevant government departments, industry associations and social organizations, and do a good job in price supervision and inspection.

  In addition, consumers should also cultivate good price awareness and insist on smart and rational consumption. Make a purchase plan according to your own needs, pay attention to commodity prices in advance, and avoid impulsive consumption and unnecessary waste. (Beijing Morning Post reporter Chen Lin)

To prevent "short video addiction", we should give minors more choices.

  In recent years, with the rise of short video platforms and the popularity of smart internet devices among students, the phenomenon of minors indulging in short videos has become increasingly prominent. Previously, many media reported that primary and secondary school students were addicted to brushing short videos, which caused great headaches for parents. According to the survey report "Characteristics and Protection of Short Videos for Primary and Secondary School Students" released by China Youth Research Center, 65.6% of the minors surveyed have watched short videos, and 20% of them "almost always" watch short videos. It is an indisputable fact that short videos have a deeper and deeper influence on minors.

  Seeing that primary and secondary school students spend more and more time on short videos, some people are deeply worried that this habit will have a negative impact on minors’ self-control, concentration and cognitive level. To this end, many people have called on short video platforms and regulators to take more actions to reverse the current situation, guide minors to optimize their audio-visual habits, use the Internet scientifically and healthily, and reduce their addiction to short videos.

  In order to solve this problem, various short video platforms have launched various anti-addiction countermeasures such as youth mode, but in practice, it is not difficult for children to bypass supervision with the help of elders or technical means. At the same time, the relevant departments are constantly strengthening supervision, cleaning up and rectifying the vulgar and illegal short video content that is harmful to the physical and mental health of minors. However, even if the content of short videos is relatively "clean", it is still something that parents do not want to see that minors watch short videos for a long time and become addicted to brushing videos.

  To solve these seemingly intractable problems, we should not only understand the causes of minors’ addiction to short videos from the perspective of family education, but also dialectically look at the influence of online fashion trends on the next generation, and also take more practical actions to create more diversified choices for minors’ spiritual life.

  Why are minors easily addicted to short videos? The reason is obviously not as simple as "short videos look good". The research of China Disaster Prevention Association’s research group on preventing teenagers’ internet addiction points out that the immersive platform caters to teenagers’ individual interests and tastes, and "technical dopamine" stimulates teenagers to pursue sustained pleasure, and compensatory satisfaction meets teenagers’ entertainment, information and social needs, all of which are the "tricks" that make teenagers fascinated by short videos. As a form of media, these characteristics of short videos are not "original sin" and may not necessarily lead to addiction. However, if minors find it difficult to find other spiritual lifestyles that can compete with them in all aspects in their lives, they will naturally get deeper and deeper in short videos.

  In addition, parents are deaf to their children in family education, which also has a great influence on the behavior habits of minors. As some netizens spit out, in a family, if even parents can’t resist the "magic" of short videos, how can they expect their children to "get out of the mud and not dye" and consciously resist the temptation of short videos? In recent years, it is not difficult for us to observe the phenomenon that middle-aged and elderly people are addicted to mobile apps. The generalized "Internet addiction" is no longer a problem that belongs exclusively to young people. Parents’ words and deeds play a vital and irreplaceable role in the growth of minors. In fact, this is not only a matter of setting an example. If parents can save more time playing mobile phones and brushing short videos, accompany their children to read, watch movies and chat, and organize more parent-child activities such as outings and exhibitions, the entertainment, information and social needs of minors will naturally be more fully met, thus reducing the probability of their addiction to the Internet.

  Of course, this is not to put all the responsibility of preventing minors from indulging in the internet on parents. In reality, there are indeed many parents who are busy with their work who appear to be "willing but unable" in their children’s education. From schools, relevant government departments to social organizations and Internet enterprises, all parties who are responsible and enthusiastic about education should take active actions to provide them with more high-quality choices for obtaining information, making friends, relaxing and releasing stress when the Internet is highly integrated into the lives of minors. At the same time, the short video platform should also pay more attention to the rights and interests of minors and standardize its operation under the reasonable supervision of relevant departments.

  In addition, it is worth emphasizing that short videos are not a scourge, and the preference of contemporary minors for short videos is not necessarily useless. Although many previous studies have shown that watching short videos for a long time may make people lose patience and it is difficult to digest large pieces of information such as long articles and long videos. However, fragmented audio-visual habits may also be more suitable for the form of information transmission in the Internet age, and its long-term impact is difficult to predict. Faced with the negative impact of short videos, educators can actively guide minors to develop good reading habits and strengthen their training in understanding information. At the same time, they should bear in mind the truth that "blocking is better than sparse" and avoid overcorrection.

  Last year, I witnessed an impressive scene while visiting relatives. At that time, the children whose relatives were still in elementary school had been sitting in front of the TV and staring at the screen intently, but what he watched was neither cartoons that his peers liked nor TV dramas that adults liked more, but short videos that were only ten seconds to tens of seconds long. I was surprised not only because it was the first time I saw someone brushing a short video on a big screen, but also because the child brushed it for more than an hour and couldn’t see the slightest boredom.

  For most adults, short videos are just "electronic mustard tuber" to kill time. However, the new generation of minors who grew up around short videos may be more adapted to this form of communication with short length, high information density and small amount, so that they are regarded as the main channel to obtain information. In other words, in their lives, "electronic mustard tuber" has become an "electronic staple food". This scene not only makes me deeply feel the existence of the "generation gap", but also reminds me that the development of media technology is likely to bring about changes in cognitive habits between generations. In this regard, we should not only be responsible for the next generation to prevent minors from being addicted to short videos, but also maintain a peaceful and open mind about the new habits and preferences of minors.

Focus on cultivating and practicing socialist core values (thoroughly study and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era)

  synopsis

  Socialist core values are the concentrated expression of contemporary China spirit, which embodies the common value pursuit of all China people and is a powerful force to unite people’s hearts and gather people’s strength. In the new era, the construction of socialist core values has been further promoted and achieved remarkable results. We should adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, thoroughly study and implement the cultural thought of the Supreme Leader, focus on cultivating and practicing socialist core values, and better inspire China’s strength with the spirit of China.

  Core values are an important stabilizer of a country. Whether we can build core values with strong appeal is related to social harmony and stability and the long-term stability of the country. General Secretary of the Supreme Leader made important instructions on propaganda and ideological and cultural work, emphasizing "focusing on cultivating and practicing socialist core values". Cultivating and practicing the socialist core values is the basic project to gather the spirit and strengthen the foundation. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to ideological work and incorporated upholding the socialist core value system into the basic strategy of upholding and developing Socialism with Chinese characteristics in the new era. In the new era and new journey, propaganda and ideological and cultural work is facing new situations and new tasks. We should adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, thoroughly study and implement the cultural thought of the Supreme Leader, focus on cultivating and practicing socialist core values, further promote the construction of socialist spiritual civilization, and gather the majestic strength of unity and struggle for the great rejuvenation of the Chinese nation.

  Cultivating and practicing the socialist core values is the basic project to gather the spirit and strengthen the foundation.

  The socialist core values are the concentrated expression of contemporary China spirit, which embodies the common value pursuit of all China people. Cultivating and practicing the socialist core values is an important task to uphold and develop Socialism with Chinese characteristics in the new era, and it is also an inevitable requirement to unite social consensus and enhance people’s spiritual strength. It is necessary to cultivate and practice the socialist core values, so that all the people can closely unite in ideals, beliefs, values and moral concepts, and constantly consolidate and develop the common ideological foundation for the United struggle of all the people.

  An important way to unite social consensus. General Secretary of the Supreme Leader pointed out: "There are various values and orientations in any society. To unite the will and strength of the whole society, we must have a set of core values that are compatible with the economic foundation and political system and can form a broad social consensus." People’s heart is the biggest politics, and consensus is the driving force for forging ahead. Human society is in a period of great development, great change and great adjustment. All kinds of ideas and cultures around the world are stirring with each other, and our social ideas and concepts have undergone profound changes. Cultivating and practicing socialist core values and adhering to the guidance of socialist core values are conducive to correctly handling the relationship between main melody melody and diversity, consistency and diversity, effectively integrating social consciousness, striving for the greatest common denominator, drawing the greatest concentric circle, mobilizing all positive factors to the maximum extent, uniting all those who can unite, and maximizing the consensus and joint efforts of the whole society.

  The inherent requirement of strengthening people’s spiritual strength. General Secretary of the Supreme Leader pointed out: "Socialist core values and Chinese excellent traditional culture are powerful forces to unite people’s hearts and gather people’s strength." To realize the great rejuvenation of the Chinese nation requires not only strong material strength, but also strong spiritual strength. Socialist core values are formed in the great practice of leading hundreds of millions of people to struggle for a long time. They have profound historical background and solid realistic foundation, profound nationality, distinctive times, inherent advancement and extensive inclusiveness. Cultivating and practicing the socialist core values will help us hold high the banner of ideals and beliefs, carry forward the national spirit and the spirit of the times, improve the ideological realm of the people, enrich the spiritual world of the people, unite the national will with common ideals and beliefs, and inspire China’s strength with the spirit of China.

  An important support for maintaining the independence of national spirit. General Secretary of the Supreme Leader pointed out: "Cultivating and carrying forward the socialist core values and enhancing Socialism with Chinese characteristics’s road confidence, theoretical confidence, institutional confidence and cultural confidence are important supports for maintaining the independence of the national spirit." Core values are the spiritual ties that a nation depends on and carry the spiritual pursuit of a country and a nation. Only by standing up and standing firmly in spirit can a nation stand firm in the tide of history. In today’s world, exchanges and exchanges between different civilizations are more frequent. We must speed up the construction of a value system that fully reflects China’s characteristics, national characteristics and characteristics of the times, and strive to seize the commanding heights of the value system. Cultivating and practicing the socialist core values is conducive to strengthening our faith and confidence in our own value pursuit, consolidating cultural subjectivity, constantly strengthening the "four self-confidences" and standing among the nations of the world with a high degree of national pride and self-confidence.

  Significant achievements have been made in cultivating and practicing socialist core values in the new era.

  Thought is the forerunner of action, and theory is the guide of practice. General Secretary of the Supreme Leader pointed out: "It is necessary to strengthen the construction of the socialist core value system, actively cultivate and practice the socialist core values, comprehensively improve the moral quality of citizens, and cultivate a good fashion of knowing honor and disgrace, stressing righteousness, making contributions and promoting harmony." A series of important expositions by the Supreme Leader General Secretary provide a scientific action guide for cultivating and practicing socialist core values. Under the scientific guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, the construction of China’s socialist core values has been further promoted and achieved remarkable results.

  The CPC Central Committee with the Supreme Leader as the core has taken a series of major measures to cultivate and practice the socialist core values. Give full play to the policy-oriented role, and successively formulate and issue a series of guiding policy documents such as Opinions on Cultivating and Practicing Socialist Core Values and Guiding Opinions on Further Integrating Socialist Core Values into the Construction of the Rule of Law. The socialist core values run through the daily situation propaganda, achievement propaganda, theme propaganda, typical propaganda, hot spot guidance and public opinion supervision, and run through the cultural activities and literary works that the people love, and actively promote the online promotion of socialist core values. Insist on cultivating people with socialist core values, promote socialist core values into textbooks, classrooms and minds, and strive to cultivate new people of the times who are responsible for national rejuvenation. Promote the integration of socialist core values into various spiritual civilization creation activities, and strive to draw rich nutrition from Chinese excellent traditional culture, so as to better cultivate the spiritual world of contemporary Chinese. Closely link the promotion of socialist core values with people’s daily lives, make efforts to implement them in detail, and strive to transform socialist core values into people’s emotional identity and behavior habits. We will continue to strengthen institutional guarantees, improve the codes of conduct such as citizens’ conventions, village rules and regulations, and student codes, integrate socialist core values into the rule of law, and promote the normalization and long-term promotion of cultivating and practicing socialist core values.

  From advocacy to practice, from concept to action, the core values of socialism have been widely promoted, and the people’s ideological consciousness, moral standards and civilized accomplishment have been significantly improved. In the process of cultivating and practicing socialist core values, the exemplary role of advanced models has been fully exerted, the activities of mass spiritual civilization have been deepened, the construction of social morality, professional ethics, family virtues and personal morality has achieved fruitful results, the soft power of national culture and the influence of Chinese culture have been significantly improved, and the socialist core values have been internalized, externalized and educated to the public, giving full play to the important role of rallying social consensus and enhancing people’s spiritual strength. By cultivating and practicing the socialist core values, and constantly strengthening the spiritual calcium of the Chinese nation and the soul of rejuvenating the country in contemporary China, the "four self-confidences" of the whole party and people of all ethnic groups have been significantly enhanced and their mental outlook has become more energetic.

  Give further play to the leading role of socialist core values

  In the new era and new journey, there must be new weather and new actions. To build a socialist modern country in an all-round way and promote the great rejuvenation of the Chinese nation in an all-round way, we need to further play the leading role of socialist core values and let the people of all ethnic groups in the country think in one place and work hard in one place. We should adhere to the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, thoroughly study and implement the cultural thought of the Supreme Leader, focus on cultivating and practicing socialist core values, and gather stronger spiritual strength for the great rejuvenation of the Chinese nation.

  Promote the normalization and institutionalization of ideal and belief education and build a common ideological foundation for the United struggle of people of all ethnic groups throughout the country. Vigorously carry forward the spiritual pedigree of the Communist Party of China (CPC) people with the great spirit of party building as the source, carry out publicity and education on the history of the Party, the history of New China, the history of reform and opening up, the history of socialist development and the history of the development of the Chinese nation, deepen the education of patriotism, collectivism and socialism, guide people to strengthen the "four self-confidences", and enhance their confidence and determination to stick to their common ideals and realize their common dreams. Strengthen the protection and utilization of red sites, revolutionary cultural relics and memorial facilities, make good use of communist party Historical Exhibition Hall and patriotism education base, and play the role of red tourism education. Make good use of the "fresh values" of advanced models, persistently publicize the revolutionary heroes, the model of the times, the moral model, the most beautiful figures, etc., and publicize the typical figures from all walks of life who study hard and dedicate themselves, and carry forward the power of example.

  Grasp the key groups of young people and cultivate new people of the times who can shoulder the heavy responsibility of national rejuvenation. Guided by socialist core values, we should cultivate talents who can shoulder the heavy responsibility of the times, run socialist core values through basic education, higher education, vocational education and continuing education, innovate working methods, promote the integration of ideological and political education in universities, primary and secondary schools, and guide young people to buckle their first buttons and take the first step in life. Adhere to moral education and moral education as the first priority, cultivate innovative consciousness, encourage young people to be brave in hardships and dangers, unite and struggle, shoulder the heavy responsibility of the times to realize the great rejuvenation of the Chinese nation, and ensure that the party’s cause and the construction of a socialist modernization power will be followed by others.

  Adhere to the rule of virtue and law, and integrate socialist core values into the whole process of rule of law construction and social governance. Constantly improve the legal and policy system to carry forward the socialist core values, improve the people’s awareness of the rule of law and moral consciousness, integrate the mandatory provisions of laws and regulations with the internal spirit of the socialist core values, and cultivate people’s legal beliefs and concepts of the rule of law. Strengthen the supporting role of morality in the rule of law, implement the civic morality construction project, lead the construction of social morality, professional ethics, family virtues and personal morality with socialist core values, improve the long-term mechanism of honesty construction, and create a social trend of advocating morality and doing good.

  Promote the construction of socialist spiritual civilization and make socialist core values become people’s emotional identity and behavior habits. Insist on breaking and breaking at the same time, be guided by trees and establish rules, and resolutely resist, confuse and clarify the words and deeds of advocating money worship, hedonism and extreme individualism, and the phenomena of breaking through the bottom line of value, subverting moral cognition and violating public order and good customs. Adhere to the people as the center, optimize the selection and commendation activities of civilized cities, civilized villages and towns, civilized units, civilized families and civilized campuses, and improve the effectiveness of work. Innovate ways and means of spiritual civilization construction, enrich people’s spiritual and cultural life, and constantly satisfy people’s yearning for a better life. Integrating the socialist core values into all aspects of social development and social life has become people’s emotional identity and behavior habits. Let the socialist core values be as ubiquitous and ubiquitous as the air, become the common value pursuit of all the people, and become the code of conduct that the people use every day without knowing it.

  (Written by: Xu Zhong Wang Qingjie)