Lingfang is Toyota’s most beautiful SUV, priced at 240 thousand. Anyone buy it?
Recently, Toyota has repeatedly dropped heavy bombs on the China market, bringing a new generation of Highlander, a new Crown Lu Fang, a new Seine and other models. Now it plans to launch a new Lingfang, which will be put into production by FAW Toyota. Lingfang is located between RAV4 Rongfang and Crown Lu Fang. The new car will be pre-sold on October 16, and it is expected to be officially listed at the Guangzhou Auto Show on November 18. Before Ling put it here, the car buyer made a comprehensive tasting of it.
Regarding the strength of Lingfang, Ito Tonggui, deputy director of the planning department of FAW Toyota Automobile Sales Co., Ltd. also explained: "The fourth generation HARRIER has the ultimate pursuit of elegance, and at the same time, it is also a masterpiece that integrates TNGA architecture, high rigid body and exclusive adjustment."
Ito Tonggui, Vice Minister of Planning Department of FAW Toyota Automobile Sales Co., Ltd.
Four generations change, creating a new peak of Yan value
Lingfang’s pursuit of elegance can be said from the name of the model. You know, "Ling" stands for elegant and exquisite high-end feeling, while "Fang" means vitality, freedom and passion, so it is not difficult to see that Ling Fang wants to provide users with an elegant and fun car experience.
In fact, elegance can be said to be the essence of Lingfang. This car is a domestic version of Toyota HARRIER, and since its birth, Toyota HARRIER has regarded elegance as the core design element of the vehicle. In 1997, the first generation HARRIER was born. At that time, Toyota gave this car a high position, a high-end crossover SUV, and used a lot of elegant and high-end design materials, so it was well received by the market.
Now HARRIER has been in the market for 24 years, and has developed to the fourth generation, with more elegant temperament and higher market popularity. The order volume exceeded 45,000 units in one month after listing in Japan, and at the same time won the BEST100 Design Award in Japan for 2020. Lingfang also inherits the advantages of the fourth generation HARRIER, and its visual experience is very high-end and elegant.
FAW Toyota Lingfang maintains the style of overseas models as a whole. The upper part of the front of the car adopts rough transverse spokes, and the lower part adopts large-size trapezoidal design, which gives people a very eye-catching feeling. The slender double L-shaped headlights and the China Net penetrate each other, supplemented by chrome-plated decorative plates, which reveals elegance.
On the side of the car body, the dynamic lines are not sharp, revealing a softer atmosphere, which is more suitable for its urban SUV positioning. The rear design adopts the combination of penetrating taillights and embedded license plate area, and the layout of double exhaust pipes under the rear highlights the sense of movement of the whole vehicle.
TNGA architecture is empowered, and the internal configuration is full.
Walking into the car, Lingfang is also full of attractions. The interior adopts simple and practical design, and the overall layering is very prominent. The central control panel is covered with soft plastic+leather, and the materials and workmanship show a very good level.
As a model under TNGA architecture, the configuration of Lingfang is also armed to the teeth. The new car is equipped with Toyota Safety Sense active safety system from the low-profile model. This system integrates anti-collision warning, lane departure assistance, ACC cruise control, adaptive high/low beam, road sign recognition and blind spot monitoring, which fully guarantees the safety and convenience of the car.
In addition, the new car also comes standard with the optional configuration of 12.3-inch central control panel +9-speaker JBL audio +Connect SD navigation, so as to meet the car needs of different consumers.
In terms of power, Lingfang will provide two models: 2.0L fuel and 2.5L hybrid version. The hybrid version is based on the 2.5L THS II hybrid system, and the comprehensive maximum power of the system is 222 HP, which is matched with the E-CVT gearbox.
Market price or complementary to family products
Lingfang is positioned above RAV4 Rongfang and below Crown Lu Fang. The official guide price of RAV4 Rongfang is 175,800-259,800 yuan, and the price of Crown Lu Fang is 275,800-350,800 yuan. According to this speculation, the market price of Lingfang in the future should be around 240,000-280,000 yuan, thus effectively making up for the blank of FAW Toyota in this price area.
If the listing price is basically the same as the forecast, then the arrival of Lingfang really provides a very good choice for the fans of FAW Toyota. First of all, the competitors that Lingfang will face in the future will be Tiguan L, Angkewei Plus, Sharp and other models. Even though the competing products are of good strength, no models are equipped with a hybrid system, which is of great help to improve the driving quality and fuel economy, and can better meet the needs of consumers for car purchase.
In addition, in FAW Toyota’s SUV product matrix, RAV4 Rongfang mainly focuses on the price range below 250,000 yuan, while Crown Lu Fang mainly focuses on the price range above 300,000 yuan, and the range between 250,000 yuan and 300,000 yuan is just a blank, which is very inconvenient for users with a budget of about 270,000 yuan to choose a car. They are unwilling to spend 270,000 yuan on a RAV4 Rongfang and do not want to start with a low-priced Crown Lu Fang. Then Lingfang can just meet the needs of these users after entering the market, and spend 270 thousand yuan to get a model with more space, advanced configuration and exquisite feeling.
Moreover, the design features of Lingfang are also different from RAV4 Rongfang and Crown Lu Fang. Among them, RAV4 Rongfang gives people a feeling of being tough and masculine, while Crown Lu Fang tends to be calm and heavy, while Lingfang pursues elegance and exquisiteness. Different design features effectively enrich users’ choices.
After Lingfang enters the China market, it will not only further enrich FAW Toyota’s product matrix, but also provide users with better choices. The new car is exquisite, with excellent hybrid system and safety configuration enabled by TNGA architecture, and its strength can not be underestimated. If the price of entering the market is reasonable, it is not impossible for Lingfang to continue to stage the legendary story of the Japanese market in China.





