Brush the video on TV? Why does the watermelon video "Fresh Time TV" aim at the TV?

Author | Yifei

Do you prefer to brush videos on your mobile phone or watch videos on the big screen?

At the watermelon PLAY Curiosity Conference held yesterday, Ren Lifeng, President of Watermelon Video, delivered a speech entitledMulti-screen era of Chinese videoThe speech.

Why do you say "Chinese video" is on fire? Ren Lifeng believes that this is due toDiversification of broadcasting channels.At present, the mobile phone channel is close to the top, and new channels such as smart TV, TV set-top box and tablet still have incremental space. People have not only watched videos on their mobile phones.

Take Mr. Li Yongle, a well-known creator of watermelon video, for example. In the past month, the amount of his video played on TV has surpassed that on mobile APP, with the former playing 26.63 million a month and the latter 23.29 million.

Tuyuan Watermelon PLAY Curiosity Conference

Smart TV has the advantages of image quality and size, which can effectively enhance the user’s visual experience. In the past, TV platforms mainly focused on movies and dramas, and now it is expected to expand into the field of medium and short videos.

Users can brush videos on their mobile phones and watch videos on the big screen, and new user habits are being developed.

Obviously, watermelon video doesn’t want to miss the popularity of this new channel.

Fresh Time TV: Watermelon Video on TV

In June 2019, Watermelon Video cooperated with China Digital Media to launch "Fresh Time TV" for smart TV. Users can download and use it directly on smart TV.

Fresh Time TV’s homepage hastwentyA column,Only the three columns of "watching blockbusters", "cartoons" and "documentaries" are long video columns, and the rest are short video columns.The layout of the waterfall program list and the playing window is basically copied from the interface of the mobile phone. Users can switch videos directly with the remote control, and like, follow and collect them. The page also displays data such as the amount of play and the number of fans.

Judging from the video content, Fresh Time TV is the main one.Horizontal screen videoOnly the video content in the "Small Video" column is vertical. This is the same as the development route of watermelon video APP focusing on video for more than 3 minutes. The horizontal video has a high adaptability on the TV side, so the content on the APP side can be directly migrated to the TV side.

It can be seen from some recent actions that watermelon video intends to accelerate the promotion of "Fresh Time TV".On May 1st this year, National Film and Television IP Hi, Mom exclusively logged into Fresh Time TV, attracting viewers with the slogan "Free viewing within a limited time". This movie was only logged into the watermelon video mobile APP after 7 days. This is the first time that watermelon video puts the status of TV big screen in front of the mobile APP, which may be intended to fit the warm theme of the movie and render the atmosphere of family watching, but it can also glimpse the intention of watermelon video to drain the TV big screen.

China Guangshi Sophomore CSM once pointed out in the "Research Report on the User Value of Short Video in 2020": "With the continuous upgrading of technology, the interaction between large and small screens has become the norm, and the big screen of TV has become a new way to open short videos, among which the proportion of short video users who have used TV to watch short videos is about 55.8%." The entry of Internet short video APP conforms to this trend and accelerates the expansion of TV short video content ecology.

In addition to watermelon video, Aauto Quicker also launched the "Cloud Audio-visual Fast TV" application in April 2020. Since then, both short video platforms have landed on smart TV channels.

 How was the TV short video?

From the perspective of industry data, the head player of smart TV APP is still a long video platform, and the popularity of short video platform has not caught up. The "OTT Big Screen User Behavior Monthly Report in December 2020" released by Aowei Entertainment shows that the daily activities of the two short video platforms, China Digital Fresh Time TV and Cloud Audio-visual Fast TV, are only between 2 million and 3 million, while the top ones in the rankings are "Galaxy Kiwi Fruit" created by iQiyi and "CIBN Cool Meow Video" by Youku, both of which are mainly long video content such as dramas and movies.

The data shows that,TV short video is still in its infancy.For mobile short video apps that have entered the stock competition, the big TV screen may be able to give them new increments.

In the whole TV short video industry, the fresh time TV of watermelon video belongs to the content side.In addition to the content side, the industry also needs terminal manufacturers and licensees, all of which are indispensable.

Terminal manufacturers are also innovating in line with the trend of TV short video.For example, Konka, a smart TV terminal manufacturer, launched a short video product "Shake Screen" in December 2019, which is dedicated to improving the operating experience of short videos. "Shaking Screen" is also building its own content system. At present, the video content deposited has reached 1 million hours, and it is drained by popular movies such as My People My Homeland.

The licensee is the top priority of the whole industry.In 2009, in order to regulate the development of Internet TV, the State Administration of Radio, Film and Television began to issue TV licenses to TV groups. The State Administration of Radio, Film and Television has issued Internet TV licenses twice, and will not issue them in the future. The existing seven licensees are Guangdong CIBN, Galaxy Internet GITV, BesTV BESTV, China Digital TV, Southern Media, Mango TV and ICNTV. Internet TV products must cooperate with any of the seven licensees before they can broadcast content on TV.

Fresh Time TV is a cooperation with China Digital TV. Huashu TV was founded by Zhejiang Radio and Television, Hangzhou Wenguang Group and Ningbo Radio and Television, and has been invested by Ali. In April 2021, Fresh Time TV also signed a contract with Fujian Radio and Television, and users can watch the content of Fresh Time directly on Fujian Radio and Television Network TV.

At present, the business models of TV short video applications such as Fresh Time TV and Cloud Audio-visual Fast TV are still unclear. However, applications that focus on long videos and series movies, such as Galaxy Kiwi, have explored business models. Duan Youqiao, senior vice president of iQiyi, once proposedThree business models:First, diverse and interactive focus advertising, second, user members pay, and third, realizing around IP. All three business models are likely to migrate to short video platforms.

Users’ demands for TV short videos

Tencent Media Research Institute released a research report in April 2020, and investigated the pain points of users of smart TV short videos to 4364 users. The report pointed out: Long advertising time, poor remote control experience, and difficulty in finding video portals are the top three reasons why users are dissatisfied with TV short videos. In addition, there are pain points such as insufficient video clarity and slow update of TV content.

From the user’s experience, although the TV big screen and the mobile phone screen are both interactive screens, there is still a big gap in the specific operation. The touch experience of the mobile phone is different from the remote control of the TV. The latter is obviously not as flexible as the former and has a lot of room for improvement.

In addition, it is worth noting that the survey shows thatMore than one third of users watch TV short videos alone.The users who watch smart TV alone account for only 16% of the total users, and the former is 2.3 times that of the latter. It can be seen that although 83% of smart TVs are placed in the living room, short-sightedness still tends to be a tool for individuals to pass the time, and the personalized distribution mode on the mobile phone side is not suitable for family scenes.

For this pain point,Perhaps Ren Lifeng’s "Chinese video" strategy can effectively deal with it.. He pointed out that the classic programs we used to watch on old TV, such as Animal World and I Love My Family, all lasted for 1-30 minutes. These programs are suitable for many people to watch together, which is very suitable for the family living room scene.

It seems that watermelon video has found that supporting professional content that the public likes is an important way for short video platforms to adapt to home TV scenes.

At the watermelon PLAY conference, Xian Yubo, the head of watermelon content ecology, proposed to support Chinese video creation.Chinese video partner program”。 He pointed out that TV traffic has become a source that cannot be ignored, and the partnership plan will not only support mobile works, but also achieve "multi-screen coverage".

Under the background that the content of short video platform is richer, it is bound to differentiate the content that is more suitable for TV screen and the content that is more suitable for mobile phone screen. Nowadays, the competition of short video on mobile phone screen has fallen into the Red Sea, and the complete TV short video ecology has not yet formed. Perhaps, smart TV will become the next soil for short video platforms.

At that time, the rapid rise of Tik Tok and Aauto Quicker,It is largely due to the exploration of the 9: 16 vertical screen content mode.. Facts have proved that one-handed mobile phone browsing vertical screen content can best meet people’s real needs in the fast-paced era and stimulate users’ "addiction". After Jikuai swept through the short video industry, traditional video portals such as "Youaiteng" began to accelerate the layout of 9: 16 vertical screen content, but the market has been set, and it is too late.

Smart TV, a new channel, is on the rise, and the previous experience and lessons on the mobile side cannot be ignored. It is foreseeable that whoever can explore the TV short video mode that can attract users the most as soon as possible will occupy the forefront in this industry.

Watermelon video is determined to support the content of "Chinese video", which is an obvious signal: they want to attack the city and plunder the pool on TV media.

Damei Frontier Line | Primitive forests in southeastern Tibet are well preserved and biodiversity is effectively protected.

CCTV News:What you are looking at now is the Yunnan Huangguo Abies forest located in Chayu County, Linzhi City, southeast Tibet. These firs are very tall, and the tallest one is 83.2 meters high, which is equivalent to the height of 28 floors. Chayu has a warm climate and lush vegetation, with a forest area of more than 1.696 million hectares. A large number of rare wild animals and plants inhabit and grow here, and biodiversity is effectively protected.

Look quickly, the day after tomorrow, these nine provinces and cities will levy water resources tax. Will your water fee go up?

  CCTV News:One and a half years after the pilot water resource tax reform in Hebei Province, from December 1, nine provinces (autonomous regions and municipalities) including Beijing, Tianjin, Shanxi, Inner Mongolia, Henan, Shandong, Sichuan, Ningxia and Shaanxi will also be included in the pilot water resource tax reform, and tax levers will be used to curb unreasonable water use behavior. After the reform, what will happen to the water charges in these places?

  Nine provinces and cities, including Beijing, were included in the pilot project.

  On November 28th, the Ministry of Finance, the State Administration of Taxation and the Ministry of Water Resources jointly issued a notice on the implementation measures for expanding the pilot reform of water resources tax. According to the deployment, on the basis of the pilot water resource tax reform in Hebei last year, starting from December 1, 2017, the pilot water resource tax collection and management will be carried out in 9 provinces including Beijing, Tianjin, Shanxi, Inner Mongolia, Shandong, Henan, Sichuan, Shaanxi and Ningxia; At the same time, the fee for raw water resources was stopped.

  Water resource tax is not a new tax in China, but a tax item under the resource tax with a history of more than 30 years. The plan makes it clear that all units and individuals who directly use surface water and groundwater should pay water resource tax, except for emergency water intake such as agricultural drought relief and small amount of water intake for family life.

  Overall principle: tax and fee translation

  Do not increase the burden on residents and general industrial and commercial enterprises.

  The change from "water resource fee" to "water resource tax", although it is a word difference, can contain many changes. The collection department has changed from the water conservancy department to the tax department, and it has become more mandatory after becoming a "tax". Will the water fee change?

  During the pilot period, the specific applicable tax amount shall be levied according to the standard of raw water resource fee, and in accordance with the principle of shifting taxes and fees, so as not to increase the normal production and living water burden of general industrial and commercial enterprises and urban and rural residents.

  At present, the water fee paid by ordinary people is "comprehensive water price", which consists of three parts: basic water price, water resource fee and sewage treatment fee. Some of the water resources fees in the nine areas expanded by this tax reform are collected outside the basic water price (such as Beijing) and some are included in the basic water price. After the fee is changed to tax, the water company pays the tax, and residents do not have to declare and pay the tax. Compared with the collection standard of raw water resource fee, the tax standard of residents and general industrial and commercial enterprises has not changed, that is to say, no matter what form is reflected in the water bill, it will not affect the comprehensive water price.

  Optimize water use structure

  Three improvements and six reductions and exemptions

  This water resource tax reform is to play the role of tax adjustment, by setting differential tax, strengthening collection and management according to law, restraining groundwater overexploitation and unreasonable water demand, and adjusting and optimizing water use structure.

  Among them, there are three improvements:

  Determine the tax from a high level for the use of groundwater and strictly control the over-exploitation of groundwater.

  For special industries to take water, the tax amount shall be determined from a high level.

  For over-planned (quota) water intake, the tax amount shall be determined from the high level.

  Judging from the pilot situation, Li Jiegang, deputy director of the Finance Department of Hebei Province, introduced that in 2016, more than 100 urban public water supply enterprises in Hebei Province changed from pumping groundwater to using surface water, and the groundwater intake in the province decreased by 6.6% compared with the previous year.

  In addition, the water burden of enterprises in special industries such as golf, bathing and car washing, which are located in over-exploited areas and use more groundwater, has indeed increased, but through this forced way, enterprises have adopted water-saving measures one after another, and the water-saving effect is remarkable. Some enterprises in Hebei said that although the unit water price has increased, the water consumption has been reduced by saving water, and the overall burden has decreased instead of increasing.

  In order to support agricultural production, the water used for agricultural production within the prescribed limits is exempt from tax;

  In order to encourage the recycling of water resources, it is tax-free to take reclaimed water from sewage treatment;

  In order to support national defense construction, the military and armed police forces are exempted from taking water by means other than accessing the urban public water supply network;

  Considering that pumped storage power generation does not consume and pollute water resources, it is tax-free to take water for pumped storage power generation;

  Considering that the special production process does not consume water resources, it is tax-free to re-inject the oil production drainage after separation and purification in the closed pipeline;

  Other circumstances under which the Ministry of Finance and the State Administration of Taxation stipulate tax exemption or reduction.

  Reform will be pushed to the whole country.

  There is a big gap in tax standards in different places.

  Specifically, the nine pilot areas will formulate detailed rules according to the general implementation measures and local conditions. Due to the diversity of water resources endowments in different places, the difference between the tax standards of water resources tax in different places in the same industry is as high as 20 times. For example, Beijing and Tianjin are economically developed and seriously short of water, and the current water resources fee collection standard is relatively high. After the taxes and fees are translated, the minimum average tax payment is also relatively high.

  According to different places and different industries, different tax rates are adopted, so as to achieve the purpose of resource conservation and promote the full and effective utilization of water resources through the leverage of resource tax.

  According to the Ministry of Finance, the next step will be to summarize and evaluate the implementation of the pilot project in a timely manner, fully consider the differences between regions, further improve the water resource tax system, and take the opportunity to comprehensively push forward the water resource tax reform across the country when conditions are ripe. (This article comes from: CCTV news client)

Academician Xi Nanhua: The Significance of Mathematics

Author | Xi Nanhua

Source | Mathematical Translation Forest

Quantity and shape are the basic attributes of matter and things. They are the objects of mathematical research, which determines the value and significance of mathematics.

Mathematics is actually concerned with the mathematical laws of quantity and shape, which is a reflection of the real world. The law of mathematics is the law of the basic attributes of matter and things, and it is the most essential part of the laws of nature and society.

The meaning and value of mathematics seems needless to say, but the language of mathematics is abstract, and the abstract face is basically that people don’t like it, and it is often mistaken for being far away from the real world and human fireworks, which is quite unjust. The abstract value will be mentioned later.

1. What was mathematics like in the distant past?

Mathematics has a long history. It is generally believed that mathematics, as an independent and theoretical discipline, appeared between 600 BC and 300 BC, and Euclid’s Elements (about 300 BC) is a brilliant model.

It systematically sorts out the mathematical achievements of ancient Greeks by using axiomatic system, and its system, the expression of mathematical theory and the way of thinking embodied in the book have far-reaching influence on the development of mathematics and even science. Throughout the history of mathematics development, The Original is the most influential mathematics book.

Another great mathematical work in ancient Greece was apollonius’s "Conic Curve", which was later than "The Original" in time. In addition to synthesizing the achievements of predecessors, this book has unique innovation, excellent material organization and flexible writing. This book can be called the pinnacle of conic curve, and later generations can hardly say anything new on this subject, at least geometrically.

Almost at the same time, there was a study of the history of mathematics. Eudemus (about 370-300 BC), a student of Aristotle (384-322 BC), wrote books on the history of mathematics.

The history of human civilization is much longer. About 10 thousand years ago, human beings began to settle in a region and live by agriculture and animal husbandry. Writing appeared much later, around 3200 BC. Before that, the progress of human beings in mathematics was extremely slow, because the level of development was low, the demand for mathematics was extremely low, and it was very difficult to form abstract mathematical concepts from scratch.

The most basic concepts of mathematics, numbers and straight lines, took a long time to form.

At first, people’s concept of logarithm was associated with specific objects, such as a tree, a stone, two people, two fish, and so on. Time, constantly passing, … Gradually, people realized the common numerical attribute of a tree, a stone and other concrete objects, and the abstract concept of number was formed.

Similarly, at first, people’s concept of line was associated with specific line shapes such as trees, branches, ropes and edges of objects. Time goes by … gradually, people realize the common shape attributes of concrete objects such as straight trees, taut ropes and straight edges of some objects, and the abstract concept of straight lines is formed.

The formation of the concepts of number and straight line is a leap for human beings to understand nature.

The emergence and development of mathematics is driven by real life. Arithmetic and geometry were first produced.

Realistic needs have led to the calculation between numbers (such as distributing food, exchanging goods, the number of days before the specified date, etc.). So you need to give the number a name and write it down and tell others.

Digital symbols introduced from the beginning of writing have played a great role in the development of arithmetic.

This is the first step to introduce general mathematical symbols and formulas. In the next step, the introduction of arithmetic operation symbols and unknown symbols was completed very late, and it was constantly improved. For example, the familiar symbols of addition, subtraction, multiplication and division were not used until the 15th and 18th centuries.

Arithmetic was first developed in Babylon and Egypt, due to the practical needs of taxation, land measurement, trade, architecture, astronomy and so on. But here is mainly for the calculation and answer of specific problems. This form of arithmetic is not a mathematical theory, because there is no general property (or law) about numbers.

The transition to theoretical arithmetic is gradual. Ancient China, Babylonia and Egypt already knew the possibility of millions. Here has shown the possibility of infinite continuation of the series. But people didn’t realize this clearly soon.

Archimedes (287-212 BC) pointed out the method of naming the number of a large number of sand grains in the Sand Counting Law. This is a matter that needs to be explained in detail at that time. It’s not an easy thing today.

In the third century BC, the Greeks clearly realized two important ideas: the sequence of numbers can continue indefinitely; We can not only use specific numbers, but also discuss general numbers, and establish and prove the general properties of numbers.

For example, there are infinitely many proofs of prime numbers in the elements, and this conclusion and proof will be mentioned later. Arithmetic thus developed into theoretical arithmetic.

Theoretical arithmetic is actually the theory of numbers, and the calculation of specific local problems is not its main content, but the establishment of the laws and general properties of numbers by concepts and reasoning is its main content. Of course, this will, in turn, be helpful to specific calculations at a higher level.

The convincing source of theoretical arithmetic: its conclusion is drawn from the concept by using logical methods, and both logical methods and arithmetic concepts are based on thousands of years of practice and the objective laws of the world.

The concepts and conclusions of theoretical arithmetic reflect the nature and relationship of the quantity of things, summarize a lot of practical experience, and show the relationships that are often encountered everywhere in the real world in an abstract form. The objects can be animals, agricultural products and planets.

Therefore, the abstraction of arithmetic is not empty, but through long-term practice, it summarizes some universal properties, which has wide application. The same is true for all mathematics and any abstract concepts and theories. The possibility of wide application of the theory depends on the extensiveness of the original materials summarized in it.

Abstraction has its own limitations: when applied to specific objects, it only reflects one aspect of the object, and often only quantity is not enough. You can’t apply abstract concepts everywhere indefinitely. A sheep and a wolf are added together, and a liter of water and a handful of soil are not the place where arithmetic plus one is applied. Truth is concrete and mathematics is abstract. The application of abstraction to concreteness is often an art and technology.

The development of numbers is also very interesting. At first, it is a number associated with a specific object, then an abstract number, and then a general number. Each stage relies on previous concepts and accumulated experience. This is also one of the basic laws of the formation of mathematical concepts.

The origin and development of geometry is similar to that of arithmetic. The actual needs of measuring and calculating the area of land and the volume of containers, the volume of barns and water conservancy projects have led to the emergence and development of geometry, including the concepts of length, area and volume. For farmers, knowing the area of land is very beneficial to predict the harvest. For water conservancy projects, it is important to know how long the earthwork volume will take to complete the project.

Babylonians and Egyptians were the leaders in the initial years of geometric development (about 3000 BC to 700 BC). At first, geometry is some formulas summed up from experience, including the formulas for finding the area of triangles, rectangles, trapezoid, circles, cuboids, spheres, etc.

The formula A=(8d/9)2 used by the Egyptians to calculate the area of a circle was surprisingly good at that time, where d was the diameter. This formula is equal to taking π=3.1605 from the area formula of a circle. Geometric problems are also arithmetic problems in calculation.

Babylonians and Egyptians should not have realized at that time that their algorithms and rules needed to be based on, or could deduce some conclusions from others through deduction. The formulas or laws they get are not related to each other, so they are not systematic.

At this time, the Greeks appeared. They went to Egypt and Babylon to do trade, travel and study math and science. In this way, the arithmetic and geometry of the Egyptians and Babylonians spread to Greece around the seventh century BC. Then came the era when the stars shone and there were many schools of thought. Interestingly, China was roughly in the Spring and Autumn Period and the Warring States Period, with a hundred schools of thought contending, and many thinkers came forth: Laozi, Confucius, Mozi, Mencius, Zhuangzi, Xunzi and Han Feizi.

The influential schools in the classical Greek period (from 600 BC to 300 BC) are: Ionian School, Pythagorean School, Ernian School, Clever School, Plato School, Aristotle School, etc.

The most important ideological contributions of the ancient Greeks to mathematics include: mathematics studies abstract concepts, and all mathematical results must be deduced by deduction according to the axioms clearly defined in advance.

Geometry thus develops in the direction of geometric theory; Introduce concepts, draw conclusions from experience, clarify the relationship between them, and find new conclusions. In this process, abstract thinking plays an extremely important role. In the spatial form of real objects, geometric concepts are abstractly generated: points (without size), lines (without width and thickness), surfaces (without thickness).

Like arithmetic, geometry comes from practice and gradually forms mathematical theory. Geometric theory studies the abstract forms and relationships of space.

This is different from other sciences that study the spatial form and relationship of objects, such as astronomy and measurement, or art such as painting and sculpture. It is impossible to do experiments in abstract space form, and only logical reasoning can be used to establish the connection between conclusions and derive new conclusions from known conclusions.

The obviousness of geometric concepts, the method of reasoning and the convincing conclusion are all based on thousands of years of practice and the objective laws of the world, just like arithmetic.

When we emphasize the importance of interdisciplinary to scientific development today, looking back at history, we will find that it is a specious formulation.

The intersection of disciplines has been very active in history, which is an important source of further general concepts, methods and theories, and has a great impact on the development of human civilization and science. The greatest scientists, such as Archimedes, Newton, Leibniz, Euler, Gauss and Einstein, have made great contributions in many aspects.

Let’s say that arithmetic and geometry, the earliest two branches of mathematics, were inseparable and influenced each other from the beginning. Simple length measurement is already a combination of arithmetic and geometry. When measuring the length of an object, put a single position of a certain length on the object, and then count how many times it is put together. The first step (placement) is geometric, the geometric concept behind it is congruence or coincidence, and the second step (number) is arithmetic.

When measuring, it is often found that the selected unit cannot be placed on the measured object for an integer number of times. At this time, the unit must be divided, so that a part of the unit can be used to measure the object more accurately, that is to say, not only the integer, but also the fraction can be used to represent the length of the measured object.

The score is thus generated. This is the result of the cooperation between geometry and arithmetic, which produces an important new concept-fraction, and causes the popularization of the concept of number from integer to fraction.

The discovery of irrational numbers also comes from the combination of geometry and arithmetic, but the discovery of irrational numbers cannot be realized by measurement, because the accuracy is always limited in actual measurement, and irrational numbers are infinite acyclic decimals.

Pythagorean theorem tells us that the diagonal length of a square with unit side length is the square root of 2, which is an irrational number. In this way, the concept of number is further developed. Moreover, people gradually understand the number as the ratio of a certain quantity to the quantity taken as a unit.

The discovery of irrational numbers is a typical example that reflects the power and profundity of mathematical theory in revealing natural laws and phenomena. Without mathematics, many phenomena and laws can’t be understood.

The further development of number is the concept of real number, and then the concept of complex number. Then there is the algebraic structure.

Hua Luogeng, the late great mathematician, made an incisive comment on the relationship between logarithm and form: when the number is missing, it is less intuitive, and when the number is missing, it is difficult to be nuanced.

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1. The original poem: number and shape are interdependent, so how can they be divided into two sides? When the number is missing, it is less intuitive, and when the number is missing, it is difficult to be nuanced; The combination of numbers and shapes is good, and everything is separated; Don’t forget, the unity of geometry and algebra is always connected and never separated! See Selected Poems of Hua Luogeng, China Literature and History Publishing House, 1986.

2. number (sh) number (sh)

Speaking of it, mathematics should start with numbers (sh) and numbers (sh). Who among us can’t count? Soon after we can talk, our parents will tell us to count, and our ability to count will definitely be greater when we get to kindergarten. We usually count

1, 2, 3, 4, 5, 6,……

It seems that most people don’t think of counting all the integers with positive integers. In fact, this is possible, and a number method is:

0, 1,-1, 2,-2, 3,-3,……

In this way, all the integers are counted with positive integers.

Ordinary people should not even think of counting rational numbers (fractions) with positive integers. Intuitively, this seems impossible. Surprisingly, this is also possible.

Fractions can be written as the ratio of integers: 0, p/q, where p and q are positive integers not equal to 0, and there is no common factor greater than one.

First, according to the size of the value of p+q, it is divided into several parts to sort, and each part is counted again, so one number method is:

0,1,-1,1/2,2,-1/2,-2,1/3,3,-1/3,-3,

1/4,2/3,3/2,4, -1/4,-2/3,-3/2,-4,……

In this way, we also counted the rational numbers with positive integers.

Curiosity certainly can’t end like this. We may wonder how to count real numbers with positive integers. This time there is really nothing to do: positive integers can’t count real numbers clearly. This can be strictly proved, but we won’t talk about it here, although it is not difficult.

The story is not over yet.

A question arises here: Is there a set of numbers between the whole of natural numbers and the whole of real numbers, which can’t be counted by positive integers (that is, it can’t establish a one-to-one correspondence with natural number set), and real numbers can’t be counted by this set?

Cantor, the founder of set theory (a branch of mathematics), suspects that such a set does not exist. This is the famous continuum hypothesis. Hilbert gave a report at the International Congress of Mathematicians in 1900, and listed 23 problems, the continuum hypothesis being the first one. This shows the importance of this issue. These 23 problems have a great influence on the development of mathematics in the future.

Godel is a great mathematical logician. In 1940, he proved that there is no contradiction between the continuum hypothesis and the axiomatic system we usually use. Just because there is no contradiction doesn’t mean it is right.

In 1963, Cohen established a powerful method-the forced method. By this method, he proved that there is no contradiction between the hypothesis of continuum and the axiomatic system we usually use. That is to say, in our commonly used axiom system, adding this assumption will not produce contradictions; If this assumption is not added, there will be no contradiction.

This is obviously beyond the expectation of ordinary people. An important and natural question cannot be judged true or false in our commonly used axiomatic system. This shows the strangeness of logic. Cohen won the Fields Prize in 1966 for his work on the continuum hypothesis.

The continuum hypothesis seems to have been understood, but in fact, the thinking on this issue has not stopped, and profound mathematics is still being produced.

We can compare the continuum hypothesis with the parallel axiom of plane geometry. The thinking and research on parallel axioms leads to the emergence of non-Euclidean geometry such as hyperbolic geometry. Riemannian geometry is a kind of non-Euclidean geometry and a mathematical framework of general relativity.

Curiosity, simple good questions can always take us far, far away.

3. Know infinity

In our limited life, it seems to be a difficult thing to know infinity, and it may even be a disturbing thing. The ancient poem "Born less than 100 years old, always worried about being a thousand years old" shows that we are not willing to be confined to our limited time and space.

But infinity is awesome. Pascal said, "When I think of my short stay in life, swallowed up by the eternity before and after, and the small space I occupy, submerged by the infinite and vast space that I know nothing about, I feel scared. The eternal silence of these boundless spaces scares me. "

There are infinite integers and infinite real numbers. In the game of counting, we know that these two infinity are essentially different.

Only mathematics can study the infinite, reveal the magical infinite world, and use the infinite to study the limited. Examples include limit, series, infinite set …

The following two equations can make people feel the infinite magic of mathematical utilization:

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2.When I consider the short duration of my life, swallowed up in an eternity before and after, the little space I fill engulfed in the infinite immensity of spaces whereof I know nothing, and which know nothing of me, I am amazed. The eternal silence of the infinite spaces frights me. Blaise Pascal, in "pensé es" (originally in French, meaning meditation), 1670.

Hilbert, a great mathematician, has a profound understanding of infinity: "No other problem has ever touched people’s hearts so deeply;" No other thought can stimulate people’s logical understanding of thinking so fruitfully; However, there is no other concept that needs to be clarified more than the concept of infinity. "

4. Some opinions

Great people never skimp on their awe and praise of mathematics:

Mathematics is the core of reality.

-Pythagoras School, Plato School

We often hear the view that "everything is number" comes from Pythagoras, and he has a similar expression: number rules the universe; Number is the essence of everything. Plato School was deeply influenced by Pythagoras School and put mathematics in the highest position: the highest form of pure thought is mathematics.

On the gate of Plato’s Academy, it is written that "those who have no knowledge of geometry are not allowed to enter this gate".

In the seventh chapter of Plato’s Republic, there is a long dialogue to discuss the importance of arithmetic and geometry. The conclusion is that arithmetic forces the soul to use pure reason to lead to truth, geometry is to know eternal things, and arithmetic and geometry are the first and second courses that young people must learn.

Mathematics is the true essence of nature.

-ancient Greece

With this understanding, it seems not surprising that ancient Greece can make epoch-making achievements in mathematics.

Physics is written in the big book of the universe, and it keeps opening before our eyes. But we can’t read this book until we learn to write the characters and language of the universe. It is written in mathematical language, and the characters are triangles, circles and other geometric figures. Failure to understand these means that it is impossible for human beings to understand every word of this book. Without these, people can only wander in the dark maze.

-Galileo

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3.“Das Unendliche hat wie keine andere Frage von jeher so tief das Gemüt der Menschen bewegt; das Unendliche hat wie kaum eine andere Idee auf den Verstand so anregend und fruchtbar gewirkt; das Unendliche ist aber auch wie kein anderer Begriff so der Adfkl?rung bedürftig.” David Hilbert: In address (4 Jun 1925), at a congress of the Westphalian Mathematical Society in Munster, in honor of Karl Weierstrass. First published in Mathematische Annalen (1926), 95, 161-190 with title über das Unendliche.

Galileo was one of the founders of modern experimental science and mechanical materialism. He established the law of falling body, discovered the law of inertia, and determined the "Galileo relativity principle". He is a pioneer of classical mechanics and experimental physics. He was also the first person who made great achievements in observing celestial bodies through telescopes. Galileo’s view of mathematics can be regarded as a development of the view of the ancient Greeks.

Mathematics is the queen of science.

-Gauss

Gauss is known as the prince of mathematics in the 19th century, the greatest mathematician in the 19th century, and an outstanding physicist, astronomer and geodetic scientist. His words are often quoted, but I don’t know where Gauss took the emperor.

In natural science, mathematics is incredibly effective.

-eugene wigner

Wigner put forward the theory that the nucleus absorbs neutrons and discovered the Wigner effect, so he won the Nobel Prize in Physics in 1963.

This introduction was the topic of Wigner’s report in Courand Institute of Mathematics of new york University on May 11th, 1959. The article was published in the journal Communications in Pure and Applied Mathematics sponsored by Courand Institute of Mathematics in February, 1960. This view of Wigner has a great influence, and the discussion and extension of this view have never stopped since it came out.

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4.Philosophy (i.e. physics) is written in this grand book, the universe, which stands continually open to our gaze. But the book cannot be understood unless one first learns to comprehend the language and read the letters i n which it is composed. It is written in the language of mathematics, and its characters are triangles, circles, and other geometric figures without which it is humanly impossible to understand a single word of it; without these, one wanders about in a dark labyrinth.” Galileo Galilei, The Assayer (Il Saggiatore (in Italian)), as translated by Stillman Drake (1957), Discoveries and Opinions of Galileo pp. 237-8.

5. "Die Mathematicist Die Knigin der Wissenschaft en und Die Zahlen Theorist Die Knigin der Mathematik", Wolfgang Sartorius von Waltershausen: Gauss Zum Ged Chtnis (Biography of Gauss), 1856.p.79. 。

God is a mathematician of very high rank. He used very advanced mathematics when he built the universe. Our attempt to be weak in mathematics enables us to understand a little bit of the universe. As we continue to develop more and more advanced mathematics, we can hope that we can better understand Universe 6.

-Dirac

Dirac discovered a fruitful new form of atomic theory, so he won the Nobel Prize in Physics with Schrodinger in 1933. The Dirac equation he put forward was hailed as a groundbreaking work, which predicted the existence of positrons and was later confirmed by experiments. The δ function he proposed was very creative and shocking, which was unacceptable in the mathematical theory at that time, but it was very useful in physics.

Later, when the generalized function theory appeared, mathematical theory could explain and deal with the δ function, which turned out to be a generalized function.

Mathematics must control our rational flight; Mathematics is a crutch for the blind. Without it, it is difficult to move. Everything in physics is undoubtedly due to mathematics and experience.

-Voltaire

Voltaire was a French philosopher and writer in the 18th century and a leading figure in the French bourgeois enlightenment. His thoughts represented the thoughts of the whole Enlightenment, enlightened people’s minds and influenced a whole generation.

The strength of French mathematics is not only the achievement of French mathematicians, but also profound cultural factors.

The development and perfection of mathematics is closely related to the prosperity of the country.

-Napoleon

Napoleon was a great French strategist and politician in the 19th century, and the founder of the First Empire of France. People generally pay attention to his military and political achievements. In fact, his achievements in science and education are also crucial to the future development of France.

During the First Empire of France, France established a national education system that has been preserved to this day, and established public middle schools and French universities to train talents and encourage the rise of scientific research and technical education.

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6. “God is a mathematician of a very high order, and He used very advanced mathematics in constructing the universe. Our feeble attempts at mathematics enable us to understand a bit of the universe, and as we proceed to develop higher and higher mathematics we can hope to understand the universe better.” P. A. M. Dirac: The Evolution of the Physic ist’s Picture of Nature. Scientific American, May 1963, Volume 208, Issue 5.

7. “Mathematics must subdue the flights of our reason; they are the staff of the blind; no one can take a step without them; and to them and experience is due all that is certain in physics.” Francois Marie Arouet Voltaire, Oeuvres Completes, 1880, t. 35, p. 219.

8. “The advancement and perfection of mathematics are intimately connected with the prosperity of the State.” Napoléon Bonaparte: Correspondance de Napoléon, t. 24 (1868), p.112.

Napoleon paid great attention to science and culture. After taking power, he regularly attended the meetings of the French Academy of Sciences, invited academicians to report on scientific progress, and awarded many awards to scientists, including foreign scientists.

Napoleon’s concern promoted the prosperity of French science, and a large number of dazzling scientific stars appeared, such as Laplace, Lagrange, Gaspard Monge, sadi carnot, Fourier, Gay-Lussac, Lamarck and Ju Weiye.

Mathematical science presents one of the most brilliant examples. Without the help of experience, pure reason can successfully expand its territory.

-Kant

Kant was a German philosopher in the 18th century and was considered as one of the greatest philosophers of all times. He has profound knowledge of natural science and a deep understanding of morality. His philosophy has a profound influence on German classical philosophy and western philosophy, and also on the birth of Marxist philosophy. Critique of Pure Reason is his most famous work.

Strange as it may sound, the strength of mathematics lies in its avoidance of all unnecessary thinking and its pleasant saving of mental labor.

-Mach

Mach was an Austrian physicist and philosopher from the 19th century to the early 20th century. The Mach number of high-speed flight is named after him. His most important achievement was that he found the shock wave when he was studying the high-speed motion of an object in gas. Mach’s Mechanics had a profound influence on Einstein. Mach has also been nominated by many people as a candidate for the Nobel Prize in Physics.

Mach’s above viewpoint is a specious truth, which will be explained later by the problem of the seven bridges in Konigsberg and the classification of crystals.

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9. “The science of mathematics presents the most brilliant example of how pure reason may successfully enlarge its domain without the aid of experience Immanuel Kant and F. Max Mü ller (trans.),’ Method of Transcendentalism’, Critique of Pure Reason (1881), vol. 2, p.610. See also: Critique of Pure Reason, p.575, by Kant, translated by Wang Jiuxing, Commercial Press.

10. “Strange as it may sound, the power of mathematics rests on its evasion of all unnecessary thought and on its wonderful saving of mental operations.” Ernst Mach: in E.T. Bell, Men of Mathematics (1937), Vol. 1, l (Roman numeral ‘l’)).

If I feel sad, I will do math and become happy; If I am happy, I will do math to keep happy.

-Renee

Alfréd Rényi is an outstanding Hungarian mathematician in the 20th century. He mainly studies probability theory, combinatorial mathematics, graph theory and sequence. Renee told us how good it is to do math!

Pure mathematical structure enables us to discover concepts and laws that relate to these concepts, and these concepts and laws give us the key to understanding natural phenomena.

-Einstein

One reason why mathematics enjoys special respect over all other sciences is that his propositions are absolutely reliable and indisputable, while all other scientific propositions are debatable to some extent and are often in danger of being overturned by newly discovered facts. There is another reason why mathematics has a high reputation, that is, mathematics gives precision nature a certain degree of reliability. Without mathematics, these sciences cannot achieve this reliability.

-Einstein

Einstein is the greatest scientist in the 20th century, and is well known to all women and children. Its scientific achievements have changed people’s understanding of the world.

He is not only a great scientist, but also a great philosopher and social activist, deeply concerned about the fate of mankind. The profound understanding of nature, society and human beings makes people marvel at his superhuman intelligence and great heart.

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11. “If I feel unhappy, I do mathematics to become happy. If I am happy, I do mathematics to keep happy.” Alfréd Rényi: In P. Turán, ‘The Work of Alfréd Rényi’, Matematikai Lapok (1970), 21, pp.199-210.

12. “pure mathematical construction enables us to discover the concepts and the laws connecting them, which gives us the key to understanding nature.” Albert Einstein, In Herbert Spencer Lecture at Oxford (10 Jun 1933), ‘On the Methods of Theoretical Physics’. Printed in Discovery (Jul 1933), 14, 227. Also reprinted in Philosophy of Science, Vol. 1, No. 2, (Apr., 1934), pp. 163-169. For Chinese translation, please refer to the first volume of Einstein’s Collected Works, translated by Xu Liangying and others, Commercial Press, 2010.p.448. 。

13.“One reason why mathematics enjoys special esteem, above all other sciences, is that its propositions are absolutely certain and indisputable, while those of all other sciences are to some

extent debatable and in constant danger of being overthrown by newly discovered facts. … But there is another reason for the high repute of mathemati cs, in that it is mathematics which affords the exact natural sciences a certain measure of certainty, to which without mathematics they could not attain.” Albert Einstein: Geometry and Experience, Published 1921 by Julius Springer (Berlin), also reprinted in “The Collected Papers of Albert Einstein”, Translation Volume 7, Princeton University Press, 2002. For Chinese translation, please refer to the first volume of Einstein’s Collected Works, translated by Xu Liangying et al., Commercial Press, 2010.p.217. 。

The universe is big, the particles are tiny, the speed of rockets, the cleverness of chemical engineering, the change of the earth, the mystery of biology and the complexity of daily use, and mathematics is everywhere.

-Hua Luogeng

Hua Luogeng’s comments on the use of mathematics are extremely incisive.

5. the spirit of exploring the world

In practice, knowledge is gained through sensibility and thinking. Furthermore, through abstract thinking, the connection between knowledge is established and science is formed. At this point, reason and thinking have their own free kingdom.

In one’s own kingdom, thinking often goes far beyond actual needs. For example, some large numbers such as one billion or ten billion are generated on the basis of calculation, and the actual needs of using them are later; Imaginary numbers are generated by solving the equation x2+1=0, and then they are widely used.

Mathematics is concerned with the mathematical laws of quantity and shape, and it is an elf to explore the world. In the free kingdom of thinking, it is dexterous and has a lot of free space to fly, and many achievements will take a long time to be applied after completion. Famous examples include:

The study of conic curve by Greeks more than two thousand years ago was used to describe the motion of celestial bodies in the 17th century.

L Riemannian geometry is the mathematical framework of general relativity.

The role of fiber bundle theory in gauge field theory.

The role of l matrix and infinite dimensional space in quantum mechanics.

The application of probability theory in statistical mechanics, biology and finance.

l ……

Our country’s culture and tradition are pragmatic, focusing on immediate interests. Here, I would like to quote the philosopher Whitehead’s advice:

"For those who limit their knowledge and research to obvious usefulness, there will be no more impressive warning, such as the following example: conic curves have been studied as abstract science for 1,800 years, without any practical consideration except to satisfy mathematicians’ thirst for knowledge. However, at the end of this long abstract research, they were found to be essential keys to acquire knowledge of one of the most important laws of nature."

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14. Hua Luogeng: "Great use of mathematics", originally published in People’s Daily on May 28, 1959. Reprinted in "Great Mathematics for Use" (selected works of Hua Luogeng’s popular science works), Shanghai Education Press.

6. The wisdom of mathematics

Most people are willing to stay away from mathematics, but Mach said that mathematics can save brains pleasantly (see the previous section 4: Some opinions), which is really confusing. Maybe Mach is talking about the wisdom of mathematics. We use two examples to illustrate this point.

The first example is the problem of the Seven Bridges in Konigsberg. This problem occurred in the 18th century, when Konigsberg was the city of Prussia, and now it is Kaliningrad, Russia. There is a river crossing the city, which divides the city into four parts, and there are seven bridges connecting these four parts, as shown in Figure 16 below.

It is said that a popular pastime of the citizens at that time on weekends was whether a route could be designed to cross each bridge just once. No one has ever succeeded, but that doesn’t mean it is impossible. In 1735, the mayor of Danz Creek (about 140 axioms west of Konigsberg) was entrusted by a local mathematician to find Euler. Euler was the greatest mathematician in the 18th century. At the age of 28, he was already famous.

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15. “No more impressive warning can be given to those who would confine knowledge and research to what is apparently useful, than the reflection that conic sections were studied for eighteen hundred years merely as an abstract science, without a thought of any utility other than to satisfy the craving for knowledge on the part of mathematicians, and that then at the end of this long period of abstract study, they were found to be the necessary key with which to attain the knowledge of one of the most important laws of nature.” A. N. Whitehead, Introduction to Mathematics, London WILLIAMS & NORGATE, pp110-111.

16. Source: https://plus.maths.org/content/bridges-k-nigsberg

Euler thought about the problem like this. The river divides the city into four parts, and the size of each part is not important. What matters is the route design of crossing the bridge. Thus, the land can be abstracted into points, and the bridge can be abstracted into connecting lines 17 between points.

So the problem becomes to design a route on the right picture above, which passes through each connecting line (bridge) exactly once.

Suppose there is such a route. If a point is neither the starting point nor the end point, then the route to this point (that is, the bridge) is different from the route to leave this point. This requires that the number of lines connecting this point must be even.

The picture above has four points, and the starting point and ending point of a line add up to at most two. That is to say, no matter how the route is designed, at least two of the four points are neither the starting point nor the end point, and the number of routes connecting such points must be even. However, the lines (bridges) connecting the four points in the above picture are all odd numbers, namely, 5, 3, 3, 3. This means that it is impossible to design a route for the above picture, passing through each connecting line (bridge) exactly once.

Euler’s way of solving this problem shows the abstract value and the wisdom of mathematical thinking. Euler’s work also marked the birth of a branch of mathematics-graph theory. Graph theory is very useful in information science, including network and chip design.

The second example is the classification of crystals. Diamonds and snowflakes are crystals, which are very beautiful. Crystals have good symmetry. In fact, the symmetry of crystals has a strong constraint on the types of crystals. The branch of mathematics that studies symmetry is group theory. So mathematics has played a great role in the study of crystals. In 1830, German hessel (1796-1872) determined that there were 32 symmetrical forms of crystal shape (called 32 point groups).

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17. Two sources: https://plus.maths.org/content/bridges-k-nigsberg

After determining the symmetrical form of the shape, people turn to the internal structure of the crystal. Frangen Heim (1801-1869), a 19th century German, proposed that the internal structure of crystals should take points as the unit, and these points are arranged periodically in three-dimensional space.

Later, the French Blavy (A. Bravais, 1811-1863) put forward the theory of spatial lattice, which holds that the center of mass of the material particles in the crystal is distributed at the vertex, face or body center of the parallelepiped unit of the spatial lattice, and the particles are periodically arranged repeatedly in the three-dimensional space. They identified 14 forms of space lattice.

Abandoning all the physical properties of crystals and considering crystals only from the perspective of geometric symmetry, Russian crystallographer Fedorov determined that there were 230 kinds of microscopic symmetry forms of crystals, that is, there were only 230 kinds of spatial (symmetry) groups inside crystals.

Fedorov’s work was the mathematical theoretical basis of the later crystal experiment, which played a great role in determining the internal structure of the crystal. All these 230 symmetries were found in the experiment. In 1912, M.V.Laue, a German, revealed the periodic structure inside the crystal for the first time through X-rays, and confirmed the geometric theory of crystal structure.

Since then, the British father and son Prague (William Henry Bragg, 1862-1942; William Lawrence Bragg, 1890-1971) and Russian Ulf (георгий (юрий) викт). In particular, they measured some crystal symmetries that Fedorov thought were imaginary (that is, symmetries that existed only in theory).

Laue and Prague won the Nobel Prize in Physics in 1914 and 1915 respectively. In the future, there are many works about crystal research that won the Nobel Prize.

7. The beauty of mathematics

Mathematicians, as well as some physicists, have a strong feeling for the beauty of mathematics, and their pursuit for it is endless:

My job always tries to unify truth and beauty, but if I can only choose one or the other, I often choose beauty 18.

-Waier

Weil is probably the greatest mathematician after Poincare and Hilbert in the 20th century, and he also put forward the gauge field theory in physics. His book Group Theory and Quantum Mechanics was first published in 1928.

It is said that theoretical physicists at that time would put this book on the shelf, but they didn’t read it because the mathematics in it was too difficult. Wail seems to believe that beauty is a higher level of truth, because what we see and understand should be only a part of truth.

And beauty can often bring us to a more comprehensive truth.

Beauty is the first test: ugly mathematics has no place in this world.

-hardy

Hardy was an outstanding analyst in the 20th century and the most outstanding mathematician in Britain in his time. His Monologue of a Mathematician expresses his views on mathematics and has a wide influence.

God created the world with beautiful mathematics. When trying to express the basic laws of nature by mathematics, researchers should mainly strive for the beauty of mathematics.

-Dirac

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18. “My work has always tried to unite the true with the beautiful and when I had to choose one or the other, I usually chose the beautiful.” Hermann Weyl, In Obituary by Freeman J. Dyson, ‘Prof. Hermann Weyl, For. Mem. R.S.’, Nature (10 Mar 1956), 177, p. 458. Dyson notes that this was told to him personally, by Weyl who was “half joking”.

19.Beauty is the first test: there is no permanent place in the world for ugly mathematics. — G. H. Hardy: In it A Mathematician’s Apology (1940) . First Electronic Edition, Version 1.0, March 2005, Published by the University of Alberta Mathematical Sciences Society, Available on the worldwide web at http://www.math.ualberta.ca/mss/. has a Chinese translation: A Mathematician’s Pleadings.

20. “God used beautiful mathematics in creating the world.” “The research worker, in his efforts to express the fundamental laws of Nature in mathematical form, should strive mainly for mathematical beauty.” Paul A. M. Dirac: in Paul Adrien Maurice Dirac: Reminiscences about a Great Physicist (1990), Preface, xv; p.110.

Dirac’s feeling of mathematical beauty is unique. Dirac’s equation is the perfect combination of experiment and mathematical beauty. In Dirac’s view, the equation derived from the experimental results only at that time does not have mathematical beauty, so he modified the equation according to his own understanding of mathematical beauty, and predicted the existence of positrons according to the modified equation, which was later confirmed by experiments. Dirac’s view seems to have something in common with Weil’s.

Dirac should like his equation very much. He first met Feynman at a meeting. After a long silence, Dirac said to Feynman, "I have an equation. Do you have one?". I guess Feynman was very depressed at that time.

Mathematics, if viewed correctly, not only possesses truth, but also possesses supreme beauty.

-Bertrand Russell

Russell, a mathematician and philosopher, won the Nobel Prize in Literature. The History of Western Philosophy, written by him, looks at the history of western philosophy from the perspective of a philosopher rather than a philosopher historian. It has a unique perspective, clear context, smooth writing and no lack of humor. His understanding of beauty naturally has a very broad background.

………

There is no doubt that the meaning of mathematical beauty has some similarities with other beauties such as art in formal beauty, but it is more a beauty of thinking and logic, wisdom and has its own characteristics. Everyone’s understanding of the beauty of mathematics is different, but the following views are helpful to grasp some meanings of the beauty of mathematics:

W form: clear, concise, simple, original, novel, beautiful, the connection between different objects.

W connotation: profound, important, basic and rich in meaning.

W proof: clear, neat and ingenious

Let’s illustrate the above point with some examples.

The first example is Pythagorean theorem, which is called Pythagorean theorem in the west. Hooking three strands, four strings and five is a special case of this theorem, which was put forward by Shang Gao in the early Western Zhou Dynasty. This theorem says that the sum of the squares of two right-angled sides of a right-angled triangle is equal to the square of the hypotenuse:

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21. “Mathematics, rightly viewed, possesses not only truth, but supreme beauty.” Bertrand Russell, Essay, `The Study of Mathematics’ (1902), collected in Philosophical Essays (1910), pp.73-74.

The proof is simple. The area of the big square in the above figure is the square c2 of the hypotenuse, which is equal to the sum of the areas of the four right triangles inside and the area of the small square:

Simplify, expand and gain.

So a2+b2=c2.

The form and proof of this theorem can reflect the meaning of the form and proof part of the mathematical beauty mentioned above. This theorem is basic, and its connotation is profound and rich.

An application of Pythagorean Theorem: On the plane coordinate, the coordinate (x,y) of a point satisfies the equation.

If and only if this point is on the circumference with radius r and the center of the circle is on the origin.

Pythagorean theorem is widely used, which is a manifestation of its basicity. Its profound connotation also lies in that many problems can be derived from it, such as:

What positive integers A, B and C can be the sides of a right triangle?

Is the area of a right triangle with integer sides an integer?

If the sides of a right triangle are all rational numbers, when is the area an integer (for example, 3/2, 20/3 and 41/6 are the three sides of a right triangle, and the area is 5. ) Such integers are called harmonious numbers or congruences.

The third question is closely related to the BSD conjecture of the Millennium problem. Who can solve the BSD conjecture, in addition to honor, can get one million dollars. 157 is a harmonious number, and the length of the three sides of the "simplest" rational right triangle with 157 as the area is:

The complexity and difficulty of the third question and BSD conjecture can be seen from this.

When talking about the meaning of beauty in mathematics, one of them is "the connection between different objects". This seems to have nothing to do with beauty, but it is actually a very important point of thinking, logic and wisdom. We look at Pythagorean theorem from this point of view.

Generally, people look at Pythagorean theorem as follows: knowing the length of two sides of a right triangle, we can find the length of the third side. This pragmatic thinking hinders our exploration and innovation. Looking at it from another angle, Pythagorean theorem reveals the relationship between the three sides of a right triangle.

This angle gives us a broad view at once. For example, the square of three numbers can be related to Pythagorean theorem or higher power:

This is the famous Fermat equation in number theory. Whether they have integer solutions without zero (that is, A, B and C are integers, but none of them are zero) is a problem that has puzzled mathematicians for more than 300 years.

In order to solve this problem, a great mathematics, algebraic number theory, has emerged, and now it is a very active research direction, with many famous scholars. The Fermat equation problem was finally solved by Wells in the 1990s, which was a great mathematical achievement in the last century. It was a sensation and the story behind it was unusually wonderful.

The second example is from Euclid’s Elements, which asserts that there are infinitely many prime numbers. There is a beautiful proof in Euclid’s book: If the conclusion is incorrect, then there are only a limited number of prime numbers, which are set as p1, p2, …, pn. Multiply them all and add 1 to get a number.

m=1+ p1p2 …pn

Then p1, p2, …, pn are not factors of M, so the prime factors of M are different from those N prime numbers. This is a contradiction, so there are infinitely many prime numbers.

This proof is neat and ingenious, which can make people feel happy mentally. Prime numbers seem easy to understand, but they are probably the most mysterious and elusive objects in mathematics. For prime numbers, it is easy to ask some questions that primary school students can understand, but the most intelligent mathematicians for hundreds of years can’t solve them.

For example, how much prime number occupies in natural numbers?

Goldbach conjecture: Every even number greater than 2 is the sum of two prime numbers.

Twin prime conjecture: There are infinitely many prime numbers P, so that p+2 is also a prime number.

The formulation of the first question is not clear enough. We can make the question more clear: how many prime numbers are there between 1 and n for any natural number n. Nobody can answer this question. But mathematicians have made a lot of progress.

At the beginning of 19th century, German mathematician Gauss and French mathematician Legendre put forward a famous conjecture about the proportion of prime numbers in natural numbers. At the end of 19th century, Adama and Dellavalle-Posen first proved this conjecture respectively, which is the famous prime number theorem. In 1949, Selberg and Erdis respectively gave elementary proofs of the prime number theorem. This is part of Selberg’s important work of winning the Fields Prize in 1950.

The second question is easy to understand, and it is easy to give examples, such as

12=5+7, 88=5+83=17+71=29+59=41+47, ….

So far, the best work on Goldbach’s conjecture is still the result of Chen Jingrun. His paper published in 1973 proved that every sufficiently large even number can be written as a prime number plus another number, and the number of prime factors of the other number does not exceed 2 (for example, prime numbers and 6=2×3 are such numbers, but 12=2×2×3 has three prime factors, which is not satisfactory).

Chen Jingrun’s result is known as Chen’s theorem in the world. In China, it has a misleading name: Chen Jingrun proved that 1+2 is a by-product of Xu Chi’s influential reportage "Goldbach conjecture".

Xu Chi’s reportage inspired a generation’s enthusiasm for mathematics and respect for Goldbach’s conjecture. Chen Jingrun also received a huge amount of letters of admiration and affection. This grand occasion never happened to mathematicians again.

Someone once told me about Chen Jingrun’s work, and he understood 1+2 completely literally. I tried to explain to him the meaning of 1+2 in Chen Jingrun’s work. He gave me an oblique look and said, "You don’t understand". I cried speechless and sighed deeply that it was not easy to do popular science.

At the same time, it is also found that sometimes people are obsessed with their own unrealistic understanding, which seems to be inseparable from their self-esteem and mental security.

The third question is also easy to understand. For example, 3, 5 and 41, 43 are all prime pairs with a difference of 2. The question is whether there are infinite such prime pairs.

In 2013, Zhang Yitang, a Chinese mathematician, made a great breakthrough in this issue. He proved that there are infinite pairs of prime numbers, and the difference between each pair of prime numbers is less than 70 million. Zhang Yitang’s result was a sensation, and the story that he kept pursuing his ideal in adversity was also very inspiring and touched the world.

Prime numbers are one of the most basic objects in mathematical research. So far, it seems that human beings have not shown enough intelligence to fully understand them. The most famous problem in mathematics is Riemann hypothesis, which is closely related to the study of prime numbers. In fact, Riemann put forward this conjecture at that time in order to study prime numbers. It is not surprising that Riemann’s hypothesis has not been solved yet.

The third example is the irrationality of the root number 2, which was a number that brought many troubles in ancient Greece. Theorem: If x2 = 2, then x is not a rational number.

We can also give an aesthetic proof. If the conclusion is incorrect, there will be integers a and b so that x = a/b. It can be assumed that a and b are coprime. Square both sides of XB = A, and you get X2B2 = A2. That is 2b2 = a2, so a is even and a = 2p.

So 2b2=4p2 and b2 = 2p2, so b is an even number. Therefore, A and B are even numbers, and there is a common factor of 2, which is contradictory. So x is not a rational number.

Here, maybe we will suddenly think of whether pi, which was learned in primary school, is irrational? It seems that no one in primary school or middle school has talked about it. In fact, this is a good question, which is closely related to the famous problem of turning a circle into a square in ancient Greece.

This question says whether a square can be made only by ruler (without scale) and compass, and its area is the area of a given circle. It was not until Lin Deman proved the transcendence of π in 1882 that the answer was no.

Lin Deman’s work tells us that π is actually an extremely unreasonable number, called transcendental number, which is much more unreasonable than root number 2. The study of transcendental numbers is also very interesting and an important part of number theory. In the last century, Becker won the Fields Prize in 1970 for his research on transcendental numbers.

It is impossible to fully understand the beauty of mathematics without talking about its formal beauty. There are many important geometric objects in geometry that are extremely beautiful and amazing.

(1) Minimal surface: Minimal surface is very important in differential geometry. Minimal surface is the main tool in Qiu Chengtong’s proof of positive mass conjecture in general relativity.

(2) Fractal geometry: Fractal was discovered in the study of coastline in the last century, and later became an important branch of mathematics.

(3) Power system: Power systems are everywhere. The study of dynamic system in mathematics originated from Poincare’s study of three-body motion in astronomy, and now it is a very active branch of mathematics, and many people have won Fields Prize for the study of dynamic system.

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22. The following four color maps and the graphics in the next section are all from the Internet.

(4) Karabi-Chueh Manifold: Karabi-Chueh Manifold is a very important manifold, which has many researchers and plays a basic role in string theory.

There is no doubt that we can show the beauty of quality and form in mathematics indefinitely, but due to the limitation of space, we should give up this idea and leave more mathematical beauty to readers to explore.

8. Mathematicians

Mathematicians are a group of people with special talents, and their personalities and anecdotes are also colorful.

Weiner, the founder of cybernetics, is moving. On the day of moving, his wife repeatedly told him to go to the new address after work. Of course, as usual, Weiner forgot to return to the old site after work and found something different. I found a girl next to me in the dim light and asked, "I’m sorry, maybe you know me." I’m Norbert Weiner. We just moved. Do you know where we moved? " The girl replied, "Yes, Dad, Mom knew you would forget."

Wiener visited China in 1930s and gave lectures in Tsinghua. He appreciated Hua Luogeng very much.

Deligne was brilliant and won the Fields Prize for proving Wei Yi’s conjecture. He said: Whether you can do math problems is just a psychological problem. This is quite a bit like saying that I can do it, and saying that I can’t do it. This statement also echoes a widely circulated story.

One day, a student was late for a class in a cow university, and the class was over when he got to the classroom. There are seven topics left on the blackboard, which he thinks are homework. He will do these homework when he goes back. A week later, it was time to hand in homework. The student felt very painful. He only worked out two questions. Although he had a good idea for the third question, he had no time to finish it. When he threw his partially finished homework on the professor’s desk in frustration,

Professor: What is it?

Student: Homework.

Professor: What homework?

Only then did the students understand that what the professor wrote on the blackboard last week was the seven most important unsolved problems in this direction. It is said that this student has never done such an excellent job since he became a professional mathematician.

Hungarian mathematician Erdis is legendary, has no fixed residence, always travels, and cooperates with mathematicians there whenever he arrives, so the number of his collaborators is amazing. He believes that mathematicians are devices that turn coffee into theorems.

Siegel, a German mathematician, won the first Wolff Prize. He is a very smart and hardworking mathematician. Hiroyuki, a Japanese mathematician, won the Fields Prize. He often said that he was not talented, but he was meticulous and devoted himself to his work. When he first learned Algebra written by Vander Waals, he almost didn’t understand it, so he began to copy books until he understood it.

A mathematician talked about his late colleague: "He made many mistakes, but they were all made in a good direction. I tried to do this, but I found it difficult to make good mistakes. "

Physicist Kelvin (after whom Kelvin temperature is named) looks at mathematicians like this: Mathematicians are people who think the following formula is obvious:

Descartes was a mathematician and philosopher. Mathematically, he founded analytic geometry. Philosophically, he put forward "I think, therefore I am", which caused people to think deeply about the relationship between consciousness and existence.

There is a rumor that he is in love with Princess Christina of Sweden, and the writing communication is blocked by the royal family, so he uses the equation r=a(1-sinθ) to express his passion. The princess quickly understood this unique love letter after reading it. This equation is a polar coordinate equation, and its image is

It seems that mathematics is not only a language to describe nature, but also a language to describe love.

This paper is based on the author’s report of the same name. Most of the materials in this paper are well known. The main reference materials for the historical part are as follows:

1. Mathematics, its contents, methods and significance, Volume I, A.D. Alexandrov et al., Science Press, 2001.

2. Ancient and modern mathematical thoughts, Volume I, by M. Klein, Shanghai Science and Technology Press, 1979.

Other references are quite complicated, including network resources, some of which are listed in the notes in the article, and there are still many references that are difficult to list one by one.

Welcome attention

Popularization of science Liaoning

Original title: "Academician Xi Nanhua: The Meaning of Mathematics"

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In 2017, most of the cross-border films directed by actors failed to pass the box office and had a low reputation.

Since 2012, the film "Sorry for Thailand" directed by Zhao Wei and directed by Xú Zhēng has become "explosive" one after another, and acting with excellence has become a very remarkable phenomenon in the China film market in recent years. In the past year, there were more than a dozen works directed by actors. Although the proportion of them was not high compared with the annual output of more than 400 domestic films, they were a batch of works with their own flow and attention.

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Debuts generally have a low box office reputation.

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Last year, some directors who were transformed from actors handed in the second examination paper, and more were the first directors. The former includes Jason Wu, Alec Su, Han Han and Dapeng; The latter are from Wang Baoqiang, Huang Lei, Liming, Wang Xiaokun, Cai Kangyong, Jerry Lee, Gao Xiaopan and Wu Junru.

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Regardless of word of mouth or box office, the former wins the latter. The highest box office was Wolf Warriors 2 (5.68 billion yuan), followed by Braving the Wind and Waves, with 1.049 billion yuan. The Dedication of Suspect X is not as good as the first two films at the box office, but it is also a qualified commercial film. Hu Jianli, editor-in-chief of the film and television weathervane, believes that this shows that Alec Su has become a mature commercial film director with stable level through experience.

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"Grab the Red" directed by Dawn (16.9 million yuan) and "Brother, stop it!" directed by Gao Xiaopan! "(12.09 million yuan) is at the bottom of the box office and the score is 3.3 and 3.1 respectively. Among other films, Wang Baoqiang’s "Make a Big Scene in Tianzhu" won 758 million yuan at the box office, but it mainly relied on the star effect and the Spring Festival schedule. In addition, "Hunting in the Sky" and "The Demon Rinrin" also exceeded 300 million yuan each, but no matter whether the box office is good or bad, all the directors’ first films failed in word of mouth, and the douban scores were mostly between 3 and 5. According to Hu Jianli’s analysis, when an actor is a director across the border, the works produced actually have certain commonalities. For example, the actors’ performances and lines are the easiest to shine, and the overall grasp of the film, especially the structure and connotation of the film, needs to be tempered.

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Tan Fei, an investor in film and television, believes that compared with previous years, the threshold for actors to make a blockbuster and successfully transform with the director’s debut has become higher and higher, because "the requirements of the audience are getting higher and higher. Although you are famous as an actor, if the director’s work is not good, the audience will not buy it".

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Cross-border directorship becomes "addiction"

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Over the past few years, actors’ campaigns as directors in the film market have not all been successful. Only a few people have truly transformed smoothly, and more people’s works have been put into the market, which soon became cannon fodder.

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The film critic Sai Ren said, in fact, no matter in the world film industry or in China film industry, it is an uninterrupted tradition to play well and guide. Moreover, in all kinds of films, the success rate of actors transforming into directors is much higher than others. He casually cited a lot of examples, such as Wu Tianming, Zhang Yimou, Li Hsing, Hou Xiaoxian, Li Hanxiang, Zhang Aijia, etc. "So I don’t agree that many actors have lowered the threshold of directing. How do you know that people can’t direct good films?"

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Indeed, the transformation of actors into directors has many inherent advantages. Hu Jianli analyzed that stars have popularity and influence, which is not only easy to attract investment when preparing movies, but also has a fan consumption base at the box office, which makes it easy to succeed in the market with half the effort. Cui Ting, a film critic, believes that there is a lot of hot money in the China film market, and many investors have money and no projects. "As long as actors get along well in the industry, they are not only investments, but also scripts and teams. And many actors know the audience better. "

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So, why are some actors’ works not recognized? Fang Li, a famous producer, believes that the key factor is the motivation of filming. "Some actors have stayed in this circle for a long time, have the impulse to express and have their own ideas; There is another one, which is trapped by capital. Isn’t IP particularly popular in recent years? The name of the star can also be regarded as an IP. It is irresponsible to the audience to rush into the horse and circle money. " He recalled that when he helped Han Han’s directorial debut as a producer, he took a fancy to Han Han’s "no hurry" and "impulsiveness". "He first came to talk to me in 2011 and said that he had the idea of becoming a director. He had already made several short films with his photography partner Liao, but he didn’t start making movies until 2014."

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A new wave of cross-border works is on the road.

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I haven’t had time to recover from last year’s cross-border works, and recently several works directed by actors are about to be released. For example, Zhang Xinyi’s romantic film, which is about to meet the audience, is directed and acted by herself. It is said that for this directorial debut, she spent nearly two years, during which almost all other work was put off.

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Just at the end of December, another batch of cross-border films were also killed. On the evening of December 23rd, Rene Liu issued a document in Weibo, announcing that his directorial debut was finished. The film, starring Zhou Dongyu and Jing Bo Ran, tells a love story similar to a song and will meet the audience this year. On December 24th last year, comedian Xiao Shenyang also announced that his first film as a director was finished. The film was prepared for nearly two years and shot for more than three months, with Taiwan Province actress Vivian Sung as the No.1.

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In addition to these finished works, some have been started or are being prepared. For example, the love movie "Writing Poems for You", directed and performed by singer Wu Kequn, recently got the news that it was turned on in Guangzhou. The title of the movie comes from a song he once sang. The comedy directed by Song Xiaobao also announced that it will be launched after the Spring Festival. In addition, Chinese film versions in Tony Leung Ka Fai, Bo Huang and Wallace Chung are also being filmed.

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Avoiding cannon fodder requires more precipitation.

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So many works on the road, how to avoid becoming cannon fodder?

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Hong Kong director Chen Kexin once said that among many actors, he is very optimistic about Bo Huang as a director, because it is actually easier for a good actor to be a director. Bo Huang "not only has excellent analytical skills, but also has rich studio experience". The contestants also mentioned that good actors, especially drama actors, tend to be good directors. "This is because they have to take care of many things when performing, such as the reaction of the actors in the play, such as the audience. This is actually a kind of director thinking training. Nowadays, many film and television actors can’t even take care of themselves, let alone more complicated director thinking. "

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Tan Fei said that it is actually a good thing for many actors to transform into directors. "It shows that our industry is more open and inclusive, but the bad side is that many people may be impetuous." He said that the director is a miscellaneous person, who needs to reserve a lot of knowledge and practical ability and learn more. "A film will take at least two or three years to make, and actors must be prepared to give up many things, such as many opportunities to make money. The job of directing must not be false."

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"No matter what you do, you will have a failed experience. Movies need to be precipitated. Few directors are particularly good when they come up with several films. If you really want to be a director, you have to calm down and shoot for ten years." In Cui Ting’s view, a really good director should shoot all kinds of films. "Now these actors are transforming into directors, and the types of films they shoot are too single, not comedies or romantic films. They should try different types."

Hou Qunfeng, a volunteer of Zhangjiakou Winter Olympics English, developed a team of 2,000 people in one year.

On April 19th, Winter Olympics English volunteers came to Yaojiafang Primary School in Zhangjiakou.

Volunteers after 90s became attached to Winter Olympics.

Come to Zhangjiakou alone and pull up the volunteer team.

"Heads knees shoulders…… …" Accompanied by a simple and lively melody, pupils sang and danced under the guidance of volunteer teachers, with simple English words catchy and humorous and exaggerated movements full of movement. After singing a song, the children swarmed around Mr. Hou, scrambling to find him to sign his book and hand.

On the afternoon of April 19th, Hou Qunfeng, a post-90s volunteer, was treated like a star in the English class of Yaojiafang Primary School in Zhangjiakou.

Hou Qunfeng is the head of the Winter Olympics English Project of Zhangjiakou Charity Volunteer Association. He is 27 years old and is from Chenzhou, Hunan. Hou Qunfeng was born in a peasant family. He experienced the hardships of life from an early age and learned to give back to the society early. Since high school, he has been collecting waste products to support students with difficulties; In 2011, he was admitted to the English Department of Hunan University of Humanities and Science, and participated in voluntary service activities during his college years, serving as the head of a public welfare organization; Teach in a school for the deaf, and support more than 20 children by collecting waste.

In July 2014, Hou Qunfeng started his "one-dollar travel around the world" and joined the earthquake volunteer rescue twice during his journey.

In August 2014, Yunnan Ludian earthquake, he set up a rescue team and joined local militia to rescue three survivors. "I searched and rescued in the ruins once, but I didn’t have time to run, and I was buried alive once." He saved people and was saved by others.

In April 2015, Hou Qunfeng heard of a major earthquake in Nepal during his trip and decided to participate in the rescue. The rescue lasted for two months. He helped carry and distribute relief supplies, disinfected and prevented epidemic in disaster areas, and then began to raise funds to build schools, help school teachers take care of orphans together, and help organizations for the elderly, the sick and the disabled raise money …

In Nepal, Hou Qunfeng met Jia Qinghe, a volunteer from Zhangjiakou. In April 2017, Zhangjiakou Charity Volunteers Federation was established, with Jia Qinghe as the president. After receiving the invitation, Hou Qunfeng quit his job in Beijing and came to Zhangjiakou.

How to pull up the volunteer team when you are a stranger? In Hou Qunfeng’s own words, he was enthusiastic and "cheeky". A few days after he first came to Zhangjiakou, a foreigner in the street asked him for directions. "He is an international student of Hebei North College. I have been chatting and talking to him about the idea of forming a team of English volunteers for the Winter Olympics. He is also very interested and promised to try to mobilize his classmates. " As a result, Richy from Ghana became the first teammate. With their efforts, more than 400 students from Northern College joined the volunteer team. More and more volunteer groups in Zhangjiakou have also joined the Winter Olympics English Volunteer Service Team of the Charity Volunteer Association. In a year, the team has been expanding, with more than 2,000 registered volunteers, including foreign volunteers from more than ten countries, including Ghana, Bangladesh, Britain, Pakistan and Nepal.

The team is up, which groups are served? From the uncles and aunts in the community, to taxi drivers, hotel service personnel, to primary schools in urban and suburban areas, Hou Qunfeng began to "lobby". How can old people in their sixties and seventies persuade them? Hou Qunfeng figured out how to mark the pronunciation with Chinese characters, which made it easy for the elderly to remember. He took this booklet and walked around the streets, chatting with uncles and aunts to mobilize. How to arrange the time for primary school students to attend classes, and what content is suitable for teaching to lay the foundation for the next school textbook teaching? He contacted and communicated with the urban areas and surrounding schools one by one, and arranged students’ courses without affecting their daily courses.

Winter Olympics English class, the most passionate teacher

On the afternoon of 19th, three foreign students from North College attended Yaojiafang Primary School with Hou Qunfeng.

FJ has rich teaching experience. In class, FJ is persuasive, introducing English pronunciations of various parts of the body to children through cards and slides, and leading them to read aloud over and over again. Then divide the class into three groups, choose representatives to PK, listen to the words and point out the corresponding body parts, and the winner will get a "medal".


Hou Qunfeng, the founder of the volunteer service team, is with the children.

 

Vicky is a girl with a bright smile and affinity, and she is very popular among students. Every class, she will bring a lot of candy, and students who answer questions will get this sweet encouragement. Almost all students raise their hands to answer every question.

Among the three classes, the class led by John reads aloud the loudest. John’s reading is very vivid and his body language is varied. When he heard who had nonstandard pronunciation, he patiently corrected them one by one. Some students pronounced hair as head, and John grabbed his hair and reminded him over and over again until the pronunciation was correct, and high-fived them. "I can see you? John is actually a shy boy. " Hou Qunfeng said that John is a little shy on weekdays, and when he comes to class, he feels like a different person, and he is full of passion.

"Volunteer English class is the children’s favorite. It starts at 4 pm, and they are waiting in the classroom early." The teacher of Yaojiafang Primary School said. Gao Ruixue, a child from Class Two, Grade Two, told the reporter that he especially likes these volunteer teachers and is very fun and happy to learn English.

"We had classes on the fourth floor last year, and now we have changed to the first floor." Hou Qunfeng said with a smile that the classroom atmosphere was particularly High. He sang and danced with English songs and felt the floor shaking.

After the course, the students reluctantly bid farewell to the volunteer teacher. Some children quietly left a small gift for the teacher, a card made by themselves or a small doll on the podium.

"Although I am very tired, every time I see the children’s smiles, I feel that my work is valuable." Hou Qunfeng revealed that the current Winter Olympics English project covers more than 40 communities and nearly 40 classes in 10 primary schools in Zhangjiakou. His office is full of volunteer service schedules, and now there are more than 80 activities every week.

This team of English volunteers for the Winter Olympics is still expanding. "Our goal this year is to break through 3,000 people," Hou Qunfeng told reporters. In order to further popularize Winter Olympics English, they opened two English columns with Zhangjiakou TV and Zhangjiakou Daily. At the same time, we will jointly establish a volunteer team for consultation and translation with major hospitals in Zhangjiakou to provide translation volunteer services for foreign friends. Another preparatory team is a volunteer service lecturer group for sign language promotion jointly organized by Zhangjiakou Special School to prepare for the upcoming Paralympic Games.

Save the hero and form a team

We hope to have our rescue team in the Winter Olympics.

The Winter Olympics English Volunteer Service Team is one of the teams of Zhangjiakou Charity Volunteer Federation. At present, the Federation has a total of 95 volunteer teams with more than 8,000 registered members, and more than 30,000 volunteers are contributing to creating a civilized city for Zhangjiakou and welcoming the Winter Olympics.

As a winter Olympic city, it is an inevitable requirement to realize green travel. Zhangjiakou charity volunteer Green Zhangyuan Environmental Protection Team promotes environmental protection and advocates green travel, making green transportation a new business card for Zhangjiakou’s traffic development.

More and more Zhangjiakou people regard ice and snow sports as a new way of life, and major snow resorts have also attracted ice and snow sports enthusiasts from all over the country. The Winter Olympics is approaching, and a group of volunteers with professional rescue experience in Zhangjiakou are preparing for the ice and snow rescue team.

Shen Zhanjun, 50, is now the captain of the Emergency Rescue Corps of the Charity Volunteer Association. He was awarded the title of being a hero in Hebei Province and a model in Zhangjiakou. In 2017, the Qingshuihe Rescue Team was established.

Qingshui River is a tributary of Yanghe River in Yongding River system, which runs through Zhangjiakou city. "Every year in the summer, someone will fall into the river, sometimes more than 20 people a year. Last year, I discussed with a few like-minded friends and decided to set up a professional rescue team. " Shen Zhanjun introduced that there are currently 106 rescuers in the rescue team, with a total of more than 380 volunteers. More than 20 members come from Zhangjiakou Swimming Team and Zhangjiakou Winter Swimming Team, 4 of them hold national outdoor water rescue certificates and have rich experience in river rescue. In addition, there are more than 100 specialized drivers, medical care and logistics support personnel. According to the individual time, the team members will conduct uninterrupted inspections in three shifts from 5 am to 10 pm. "Last year we rescued 11 people and saved three people." Shen Zhanjun told reporters that in addition to water rescue, they also organized volunteers to set up an outdoor mountain rescue team and prepared to set up an ice and snow rescue team. At the end of last year, he proposed a plan to the Chongli District Government, and under the organization of the district government, he discussed with the heads of major ski resorts. "All major ski resorts have their own rescue teams, but after all, the scale is limited. If we gather together and set up an ice and snow rescue team through targeted training, it is much better than fighting alone and can improve rescue efficiency. " Shen Zhanjun is brewing this professional ice and snow rescue team that unites all forces. According to the plan, the selected players will receive a three-month professional training. "I hope that in the 2022 Winter Olympics, there will be an ice and snow rescue team set up by our Zhangjiakou volunteers themselves!" Shen Zhanjun said.

 

Source: Beijing Evening News reporter Zhao Xiao Road Intern reporter Li Huaren and photo

Haoran Liu: Live up to every role.

  With solid and heavy production, "The Wind Rises in the Forest of Langya List" (hereinafter referred to as "The Wind Rises in the Forest") returned to the prime file of Beijing Satellite TV from the Zhoubo Theater. At present, the story is just halfway through, and the audience suddenly finds that the hero and heroine who really carry this costume drama are two young people — — When the play was filmed, Haoran Liu was only 19 years old and Zhang Huiwen was only 23 years old.

  It is worth mentioning that it is no accident that Haoran Liu and Zhang Huiwen were both filming TV series for the first time, and they were selected by the team of nirvana in fire, which is famous for being critical and strict. Throughout the past two years, the role of Haoran Liu’s "circle powder" is not limited to Xiao Ping Jing, from Qin Feng, an alternative boy in detective chinatown, to Bailong, an infatuated teenager in The Legend of the Demon Cat, and even Lu Guichen in Kyushu, which is being filmed.

  Lose weight desperately to get close to the role

  Many people will refer to Haoran Liu’s strong "sense of youth" when evaluating him, but he himself knows that this is not the only thing to stand on. In order to be closer to the role image of The Wind Rises in the Forest, Haoran Liu tried to lose weight, and once his mouth was numb after dieting.

  Not only did he study hard on the appearance of the characters, but he also studied the characters deeply. Before shooting, he spent a long time deconstructing the characters. Haoran Liu was only 19 years old when filming The Wind Rises in the Evergreen Forest. He was also worried that the audience would think that Xiao Ping Jing’s transformation from a teenager to a young Xia was "pretending to be mature". "So I set Xiao Ping Jing as a teenager full of dreams. With the development of things, this teenager slowly saw the world clearly, and he knew the world and also knew it.

  The precise interpretation made director Kong Sheng also praise Haoran Liu’s performance as amazing, but he himself said modestly: "I feel that every role I play is very serious. I have not failed every role, and every role has not failed me."

  I’ll crush Xiao Ping Jing for you.

  As a huge fan of nirvana in fire, Haoran Liu thinks that the biggest difference between the two plays lies in their narrative methods. Different from the narrative way of mending and restoring the truth in nirvana in fire, The Wind Rises in the Forest is even more cruel. "It is to crush a beautiful thing to you."

  When Xiao Ping made her debut in The Wind Rises in the Forest, she was in high spirits. He is Xiao’s son-in-law, and the brightest boy in Jinling. He is young, imposing, supported by his father and brother, and loved by the audience.

  Because of his free and easy personality since childhood, Xiao Ping Jing’s daily life in Changlin Wangfu was changed from a "group pet" to a "group pet" by her father and eldest brother. Some netizens even proposed to set up a "Caring for Xiao Ping Jing’s Growth Association" for the second son who lives at the bottom of the food chain.

  In addition to worrying about his bohemian personality, the emotional relationship between Xiao Ping Jing, a family member of "Stupid White Sweet Doctor" and Lin Xi, CEO of Jifengtang, a national pharmaceutical chain, has also attracted much attention. The story of Xiao Ping Jing’s failure to get along with each other can be called "the scene of a big car accident": she called Lin Xi’s maiden name when she didn’t agree with each other, staged a "medical quarrel" when she first met, and regarded the "destiny takes a hand" as a "friend". … The "textbook-level" love-chasing negative textbook makes netizens unable to help but vomit: "Pingjing is single by strength, but it can’t be moved."

  This cheerful atmosphere did not last long. My father was old, and my eldest brother Xiao Pingzhang died unfortunately. A series of changes forced the young Pingjing to quickly grow into the pillar of Changlin Wangfu.

  The young swordsman should have walked in the end of the world, but because he was born in Changlin Wangfu, he inherited the character of Changlin Army. Facing the great cause of his home country and the friendship of a thousand years, almost overnight, the young man’s spirited Xiao Ping Jing disappeared, and he gradually changed from an unrestrained "cold pool Little Dragon" to a mature and steady "Huaihua General".

  When he came back from the north to see his father, Xiao Ping couldn’t afford to kneel in front of his father. He looked up and was in tears. When talking about crying, Haoran Liu admitted that he was not good at it at first. "It may be because of life experience. I have never experienced too sad or too negative, so that kind of emotional crying has always been a hurdle for me." With the maturity of mentality and the deepening of the plot, Haoran Liu’s plays in the later period of Changlin Wangfu are basically in tears. "Crying every day during that time makes it easier to get into a sad mood.".

  All the crew members are "drama experts" and Kong Sheng is the "hand substitute" of Go.

  The first time I took a TV series, I expected and appreciated the Noon Sunshine Team, which was an important reason for Haoran Liu’s participation in "A Wind Rises in a Long Forest". The team’s trust in him also made Haoran Liu feel very happy. "I think it is rare that the main role of such a heavy TV series will be played by such a small actor. It is a very happy thing for me as an actor to receive such a role at this age."

  Regarding the query and speculation on the Internet that he played first hero for the first time in costume drama, Haoran Liu felt that the role of Xiao Ping Jing was very difficult, but if he could finish it, it would be a great help to his performance. "If there is a good script, a character I like, and a director I want to work with, if there is such an opportunity to find me, I should not retreat because of fear or something, so I will do my best."

  This lush teenager is as free and easy as a teenager. Facts have proved that Haoran Liu’s interpretation was recognized by the audience, and even the teacher Sun Chun, who played Xiao Tingsheng in the play, couldn’t help but praise: "Hao Ran made great progress. In the early stage, Xiao Ping Jing was a little boy, and in the later stage, he came from afar, and I was already in tears."

  Haoran Liu recalled that the Noon Sunshine Team has always been famous for its rigor and seriousness, and every prop must be true. Even the Jifengtang medicine cabinet, which does not appear in the play, is filled with genuine Chinese herbal medicines, and the prop group teachers can accurately name each medicine.

  Compared with Jifengtang, there are only a few scenes in the prison. In order to achieve the overall unified effect, the crew did not neglect at all. The creative staff consulted a large number of historical materials, and found a comprehensive reference for the overall design and interior decoration of the prison. The prison was built in strict accordance with the pattern of ancient Yin and Yang, Eight Diagrams and heavenly stems and earthly branches. The team also specially studied many historical documents such as the history of ancient prisons in China, and there are many more examples.

  What impressed Liu Hao was not only the rigor and seriousness of the behind-the-scenes team, but also the superb acting skills of the team staff. "It is really that everyone in the noon team can perform, and this team is commonly known as ‘ Everyone is a showman ’ All the deputy directors, screenwriters and directors of the martial arts group who are on the scene can play. Sometimes a character with only one or two episodes appears. When I go to the scene, I find that yesterday’s deputy directors have all dressed up. " Kong Sheng, the director who always plays every guide and plays every play, is even more "if he can, he will work harder". He not only acts as a go instructor, but also acts as a substitute in person.

  Text/reporter Yang Wenjie

Fashion porridge Vol.8 | This is a slightly shameful London Fashion Week.

  Lead: Send off the keyboard man of New York Fashion Week, get ready for ammunition and wait for London Fashion Week. About London, I really want to see adjectives other than "unconstrained style", because there are also bare breasts and dragon and phoenix dancing! (Editor: Du Mingwei)

  The following is a group chat record that took place after 11 noon. After that, I completely gave up the idea of sleeping on weekends.

  The background of the dialogue is after Pam Hogg’s spring and summer 2019 show in London Fashion Week, which has just been "bombed".

  I just want to say one thing to you: Eat, drink and be merry!

  I don’t know if you big V bloggers who flew to London from new york are prepared psychologically. After all, this is the place where the design ghosts of Alexander McQueen, Vivienne Westwood and John Galliano, with the titles of "British fashion hooligan", "mother of punk" and "hopeless romantic master", get rich.

Pam Hogg 2019 London Spring and Summer Fashion Week
Pam Hogg 2019 London Spring and Summer Fashion Week

  Fine, at the end of the story, can you please explain that this spinning and jumping dancer suit can still shake your rock sexy disco?

Pam Hogg 2019 London Spring and Summer Fashion Week
Pam Hogg 2019 London Spring and Summer Fashion Week
Pam Hogg 2019 London Spring and Summer Fashion Week
Pam Hogg 2019 London Spring and Summer Fashion Week
Pam Hogg 2019 London Spring and Summer Fashion Week

  If new york is a city with high acceptance, then London is trying to show us how unlimited people are. Or in other words, ask the anti-vice inspection team to find out.

  In addition to yo-yo color matching and fried crispy Pipi shrimp, Pam Hogg’s show sign is more like a masquerade ball in the old design era.

Pam Hogg model makeup

  As the song goes: "I wore a veil and a headpiece with fake diamonds to attend this long-awaited masquerade ball." I know this will be my only chance, to be familiar with you but unfamiliar with you … You finally came to me gently and drove away Cinderella’s inferiority complex. "

Pam Hogg model makeup
Pam Hogg show model makeup

  Almost completely changed the shape of the body and the appearance of the face, which may really give Cinderella some courage and look at the prince in the eye. Anyway, you can’t recognize me, so what if it’s a fire.

  Yes, this understanding must be a standard textbook answer.

  Ps: The kind that can only appear in old magazines and never appear in real life.

Pam Hogg, designer

  Compared with other famous designers in London Fashion Week, she started her own fashion industry in the 1980s, and she is a young designer. At about the same time, Japanese designers broke into the European fashion circle and dismantled the fashion with various tricks that challenged the physical limits, which must have had a profound impact on Pam Hogg.

  At the same time, she has the dual identity of a designer and a musician. From 1990 to 2000, Pam Hogg made many achievements in the music industry, not only formed the band Doll and Hoggdoll to write lyrics for this band, but also held a roving art exhibition to show the fashion films she directed.

  It is said that Rhianna (Rihanna), Kylie Minogue (kylie minogue), rock women Alison Mosshart and Siouxsie Sioux, who are friends in the music circle, all love her clothes very much.

  Everyone loves the clothes she designed. ……

  I love the clothes she designed. ……

  Love the clothes she designed ……

  However, no matter how you recite the scriptures, there is no doubt that China Keyboard Man will never buy it.

  @ Fanxi: Just fashionable orchid

  @ Go to Qian Shan to see the setting sun.

  @ Meng always loves art: I don’t understand the ninth picture.

  The one on the first floor, if I guess correctly, must be from Zibo. But is it really appropriate for you to describe it as "fashionable"?

  But there is also a very bad point. Will this give many cutting-edge designers the idea that no matter how much I go too far, there will always be countless fashion editors to give me a round trip?

  With a strong heart that has seen Pam Hogg, I can finally watch all the shows and spit in London Fashion Week today.

MATTY BOVAN 2019 London Spring and Summer Fashion Week
MATTY BOVAN 2019 London Spring and Summer Fashion Week
MATTY BOVAN 2019 London Spring and Summer Fashion Week
MATTY BOVAN 2019 London Spring and Summer Fashion Week
MATTY BOVAN 2019 London Spring and Summer Fashion Week

  On MATTY BOVAN’s runway this year, we finally breathed a sigh of relief about the world’s environmental protection problems, and finally we don’t have to worry about the transition and waste of garbage storage, because no matter how many surplus resources there are, they will be piled up on his clothes in the new season.

  @ Ayu Xiao Bao: I don’t understand, after all, I’m not an artist.

  @ Not in the search range: This ….. I don’t understand.

  Contrasting colors, piling up, modern Superman or Contra, it is really easy to gradually adapt to all kinds of shameful and abnormal elements in London. I even feel that I want to try it, just for a moment.

  Well, congratulations, it’s about to start to be very BIAN TAI.

Nicopanda 2019 London Spring and Summer Fashion Week
Nicopanda 2019 London Spring and Summer Fashion Week
Nicopanda 2019 London Spring and Summer Fashion Week
Nicopanda 2019 London Spring and Summer Fashion Week
Nicopanda 2019 London Spring and Summer Fashion Week

  Britain, of course, it is one-sided to use a country’s design to hold a certain type in place. But from the usual London Fashion Week, there are really few cool or flat designs. If we have to explain, the post-war material shortage more than 50 years ago and the rationing system that was not enough for anything really had a great influence on the designers at that time.

  However, this kind of London, which is often called "creative", has always proved to be beneficial, always bringing fresher elements to fashion. When these elements are gradually integrated with the actual clothing structure, it will become more and more forward-looking.

  Soon, I’ll get used to the rhythm of galloping cars on the runway of London Fashion Week.

  @ 京京京京京京: This series is good.

  @ Strawberry is just beautiful: it’s really beautiful.

  @ Xiaobai Meets Cat: Good-looking

       After watching several "accidents" in London Fashion Week all day, RICHARD MALONE finally showed us creativity and fashion, not tit for tat.

RICHARD MALONE 2019 London Spring and Summer Fashion Week
RICHARD MALONE 2019 London Spring and Summer Fashion Week
RICHARD MALONE 2019 London Spring and Summer Fashion Week
RICHARD MALONE 2019 London Spring and Summer Fashion Week
RICHARD MALONE 2019 London Spring and Summer Fashion Week
RICHARD MALONE 2019 London Spring and Summer Fashion Week

  How about it? Are you getting closer and closer to your ideal street style?

  Has London Fashion Week just started seen something exciting to look forward to?

   Click on the link to review the previous fashion porridge:

  Fashion porridge Vol.7 | new york’s final article: Laoganma of new york and Lin Yongjian female model who hit her face.

  Fashion porridge Vol.6 | After watching several shows in new york, it is particularly difficult to turn off the lights when sleeping.

  Fashion porridge Vol.5 | Black Naomi on the first day after the catwalk? Hack her? Hack her?

  Fashion porridge Vol.4 | These "shut-up stunning" have seriously caused physical discomfort.

Employment or entrepreneurship? "Multiple-choice Questions" for 8.2 million college graduates

  Beijing, April 24 (Leng Haoyang), the client of Zhongxin. com, is also in the graduation season. At this time of the year, the whereabouts of college graduates will attract social attention. This year, more than 8.2 million college graduates will leave school. How will they choose between starting a business and getting employment? At the same time, what about the view that "employment is a compulsory course before starting a business" in recent years?

  On April 12, a graduate double election meeting was held in a university in Beijing. Photo by leng Yuyang

  Choose entrepreneurship or employment?

  "I have the idea of starting a business, but I feel that the time is not ripe. I’d better find a job first and get familiar with the social environment before watching." A senior student of Beijing Normal University told the reporter of Zhongxin.com..

  In the interview, the reporter found that there are not a few students with similar ideas. According to the 2017 China University Students’ Entrepreneurship Report released by China Renmin University, China university students’ entrepreneurial will continues to rise, and nearly 90% of them have considered starting a business, among which 26% have a strong or strong entrepreneurial will.

  In September 2017, at the press conference held by the Ministry of Education, Wu Yan, director of the Higher Education Department of the Ministry of Education, introduced that the entrepreneurial rate of China university graduates has reached 3%, nearly double the level of 1.6% in developed countries.

  Zhang Yuan was admitted to Sichuan University in 2011. During his stay at school, he participated in many college students’ innovation and entrepreneurship competitions and won awards. In the eyes of many students, Zhang Yuan has always been associated with entrepreneurship.

  In 2015, after graduating from college, Zhang Yuan did not choose to start a business. In his view, the lack of social resources and the lack of ability to control the market are still stumbling blocks on his entrepreneurial road. So, he joined a consulting company, prepared to exercise himself, and wanted to take the opportunity to see if there was market demand for his entrepreneurial projects.

  In June 2017, Zhang Yuan, who has been working in the consulting industry for two years, embarked on the road of entrepreneurship. With his carefully prepared projects, he not only got the investment smoothly, but also got the qualification to settle in Tianjin and the tax exemption for enterprises.

  Now, Zhang Yuan, who is about to start a business for one year, has set up a team of five people and got his share in the market. Zhang Yuan said that the feeling after starting a business is still very different. "It is a great sense of accomplishment to see that your project can grow up gradually through your own efforts."

  "But I often feel that it is difficult to ride a tiger." Zhang Yuan told the reporter of Zhongxin. com that after starting a business, the work intensity suddenly increased and the pressure was much greater, so he had no time to take care of his own life. "I can’t slack off for my own entrepreneurial dream and for the efforts of every member of the team."

  Data Map: On March 29, 2018, Xiamen University College Students’ Innovation and Entrepreneurship Practice Base, the college students’ team demonstrated the robot football they developed. China News Service reporter Sun Zifa photo

  Employment is a compulsory course before starting a business?

  Although the entrepreneurial enthusiasm of graduates is high, the success rate of entrepreneurship is not high. In recent years, there is a voice in the society that employment is a "compulsory course" for college graduates who have just left school. How should this view be viewed?

  Chu Zhaohui, a researcher at China Academy of Educational Sciences, said in an interview with Zhongxin. com that rationality is very important for graduates to choose entrepreneurship. In his view, many graduates are impulsive in choosing to start a business, and the risk will be higher if they choose to start a business without corresponding social resources and sufficient entrepreneurial ability.

  But he also believes that the term "compulsory course" is not accurate. "You don’t have to find a stable job before starting a business. Some students pay close attention to the social environment at school and take part in many social activities. Entrepreneurship is a good choice for students with this ability and resources. " Chu Zhaohui said.

  Zhang Baoyi, director of the Institute of Sociology of Tianjin Academy of Social Sciences, told Zhongxin. com that after leaving the campus, college students have entered the society for a short time and their understanding of the market is not clear enough. It is best to observe the market and gather resources through employment first, so as to accumulate experience and ability for starting a business.

  At the same time, he also said that students with strong entrepreneurial will had better choose Beijing, Shanghai, Hangzhou, Shenzhen and other cities to start businesses, because the entrepreneurial environment in these cities is relatively mature, entrepreneurs have good projects, and there are many opportunities for other marketing and venture capital.

  Data Map: Job seekers communicate with employers. Xiang Fei photo

  Career planning is very important.

  "Whether it is employment or entrepreneurship, it is a stage to realize the value of life. For graduates, the most important thing is to make a good career plan. " Huang Feikai, head of the student section of the School of Public Administration of the University of Electronic Science and Technology of China, told the reporter of Zhongxin.com.

  In addition, he also said that employment and entrepreneurship have different emphases and different requirements for students’ ability. There is no absolute advantage or disadvantage. What really matters is to choose the one that is more suitable for you. I hope students don’t follow the trend and think carefully about their own situation and market environment.

  A person in charge of the recruitment of a company in Beijing told the reporter of Zhongxin.com that many job seekers she came into contact with lacked clear career plans. "Many students don’t know what they want to do in the future and lack understanding of their core competitiveness. Such job seekers will naturally lack competitiveness." The person in charge said.

  In this regard, Chu Zhaohui suggested that graduates should first grasp the general direction in their career planning. One is to be clear about their aspirations, advantages and potential. The second is to find the needs of society and know whether their own advantages are compatible with the needs of society.

  Chu Zhaohui suggested that graduates should combine these two points. First set the general development direction, and then consider other factors comprehensively. (At the request of the interviewee, some characters in the text are pseudonyms) (End)

10 Common Advertising Forms of Mobile APP

Suitable target: products of 0-2 years old.

Reading duration: about 5 minutes.

Banner refers to banner advertising, which is the most common form of mobile advertising. It generally appears at the top or bottom of the APP interface, including static pictures, GIF pictures, text chains, and animated pictures with multi-frame pictures scrolling.

  • Formally, Banner can be divided into static banner, animated banner and interactive banner.
  • From the content, Banner can be divided into: pure pictures, graphics and text, and pure text.

Generally, the billing method is mainly based on CPC (cost per click), and the unit price is about 30 cents, and the price fluctuates greatly. It is more common for pure tool apps to use the bottom banner. For example, the air quality APP below.

20160830-1

On the homepage of e-commerce or community-based apps, there are a lot of advertisement spots in the form of announcements. The following picture is a screenshot of the homepage of JD.COM Mall APP, and that JD.COM Express is an announcement, sometimes called a trumpet. The advertising information is continuously scrolled and played.

20160830-2

Screen advertisements are more common in game or video apps, such as the Defending Radish APP in the picture below. Screen-inserted advertisements are also divided into static pictures and GIF pictures, which are generally accurate advertising promotion forms with stronger visual impact and better advertising effect. Advertising effect is generally negatively correlated with user experience. Screen-inserted advertising is better and more profitable than banner’s advertising, but it affects user experience.

Generally, CPA (such as user download and registration) is the main charging method, and there are also CPM (cost per thousand people) and CPC (cost per click) payment methods.

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Full Screen Ads have been used by almost every APP. When the user opens the APP, it appears in full screen mode for about 3 seconds (generally it can be skipped), which can be a static picture, a multi-frame animation or a Flash effect.

At that time, the flash advertisement of No.1 car and Uber really surprised me, and Airbnb also used flash-style open-screen advertisements. However, the full-screen advertisement in Flash mode will make the APP installation package too large, so it is generally not used.

In addition to the open-screen advertisement when entering the APP, sometimes there will be full-screen advertisements due to misoperation in the game. When Shanghai Metro is connected to Peanut Metro wifi, there will also be full-screen advertisements that are forced to stay for 3 seconds.

Full-screen advertising charges are high, mainly in the form of CPM (thousand-person display cost).

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Rich Media is relative to pictures, because it has the way of animation, sound, video or interactive information dissemination. Summary in a word: rich media is a way of information dissemination, and rich media advertising refers to the form of advertising expressed in this way of communication.

Rich media advertising, for users, means that the advertisements they see are cool, for advertisers, they can better display their products, and for Internet companies, they just need to load more advertising materials.

Feeds Ads are often mixed with normal information on timeline, which is not easy to be recognized, and users unconsciously finish reading the ads. Common in social apps, such as friends circle, Weibo, Instagram, and information apps, such as today’s headlines and Netease News.

20160830-6

The integration wall is common in some game apps. By giving players free game coins, players are encouraged to download and register other game apps, so as to achieve the purpose of profit or mutual diversion.

In addition, some third-party platforms encourage users to download the promoted APP in the form of points or phone bills for high advertising revenue.

Generally, the integrating wall is paid by CPA (such as registered download) for advertising effect, and the unit price is between 0.6 and 4 yuan. As long as you are willing to spend money, it is easy to get to the APPStore ranking version, and many apps are promoted and brushed through the integral wall.

20160830-7

On mobile video platforms such as iQiyi Youku, there are two common forms of advertising: patch and corner sign.

1) Patch:If you are a non-member, you will usually see a short video advertisement pushed accurately before the video starts. The following picture is a screenshot of the patch advertisement of iQiyi APP.

It is a smart choice to allow viewers to skip the patch advertisement after watching it for a few seconds. The audience forces them to watch it even if they don’t like it, which leads to poor user experience and no benefit to advertisers. It is better to allow users to skip, and judge which kind of advertisements this user is more interested in by marking the skipping time point, so as to achieve more accurate advertisement push.

2) Angle mark:Advertising forms that appear next to the video playing window in a transparent style generally have dynamic effects so as to attract users’ attention during viewing. The corner marker is allowed to be turned off by the user.

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There are different opinions on the definition of Native Advertising. My understanding is that the content of advertising is native advertising.

The best example is Qipa’s program: "A fashion APP with a house and a car, money and power is not as good as a fashion app", "Yaha coffee that can only be chatted happily after drinking", and the international brand "More cereals and oats" …

The audience who like to watch Qipa’s story will be able to recite it, and these fancy slogans even become jokes between friends.

Content-oriented advertising can maximize revenue.

20160830-9

Bidding ranking is generally paid according to CPC (cost per click), and the most famous cases are Baidu and Taobao’s search results.

Bidding products will appear in the top position of search results, and are highly related to the content retrieved by users, which increases the accuracy of advertising promotion and easily attracts users’ attention and clicks, so the delivery effect is more obvious.

I received an advertising leaflet at the company gate after work yesterday, as shown below. Nowadays, leaflets are all changed to red envelopes, and the same paper size has different advertising effects. Life is full of creativity.

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Author: pmwiki (WeChat official account: pmwiki), a product dog in business. I write articles to urge myself to think independently and to see how long I can persist. The content is mostly product sentiment, reading notes and life thinking.

This article was originally published by @pmwiki (Everyone is a product manager. Reprinting is prohibited without permission.