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For a new car, the comprehensive discount is as high as 100,000 yuan, the wardrobe product is over 100,000 yuan, 40,000 yuan, and each set of air-conditioning cabinets is highly subsidized by 1000 yuan … For consumers, a big wave of "wool" is already on the way.

The Securities Times reporter learned from the Guangdong Provincial Department of Commerce that on April 28th, the 2024 Guangdong Consumer Goods Trade-in Campaign and the "Home 520" shopping season (promoting consumption in summer) were officially launched. According to the relevant person in charge of the Guangdong Provincial Department of Commerce, the theme of this activity is "’old’ needs to be replaced by new ones to enjoy consumption", focusing on key areas such as automobiles, home appliances, home improvement and kitchen and bathroom. Trade-in of consumer goods will run through the whole year, and the "Home 520" shopping season (promoting consumption in summer) will last until the end of June.

Since the beginning of this year, policies and measures on the trade-in of consumer goods at the national level have been continuously introduced. On April 26th, the People’s Bank of China, the National Development and Reform Commission, the Ministry of Finance and the General Administration of Financial Supervision jointly held a promotion meeting on large-scale equipment renewal and trade-in of consumer goods. At the same time, the trade-in activities in various places are in full swing, and the trade-in boom of consumer goods is set off with real money. Trade-in of consumer goods will create a trillion-dollar market space. As the main line running through the current and future period, it is expected to bring benefits to related industries and enhance the profitability of listed companies.

Focus on three major areas: automobiles, home appliances and home improvement kitchen and bathroom.

According to the "Action Plan for Promoting Trade-in of Consumer Goods in Guangdong Province" released in early April, Guangdong will mainly carry out trade-in in three areas: automobiles, household appliances, home improvement and kitchen and bathroom. The reporter found out that in this trade-in activity of consumer goods, a number of listed companies in more than three fields issued preferential policies with great strength and high amount.

In the automobile field, many models of Ai ‘an and Haobo, which are owned by GAC, have preferential conditions with different amounts, ranging from 26,000 yuan to 100,000 yuan under the market concessions and loan interest subsidies of the OEM. Among them, the comprehensive discount of AION LX PLUS can reach as high as 100,000 yuan, and you can enjoy lifetime warranty (complete vehicle), lifetime free basic maintenance and free charging piles. This is also the model with the highest comprehensive preferential amount in this trade-in activity.

In terms of other car companies, BYD has introduced different redemption rights for series of cars such as Dynasty Net, Ocean Net, Tengshi, Equation Leopard and Wangwang. Weilai announced the introduction of a subsidy of up to 1 billion yuan for oil vehicle replacement, and the maximum benefit for oil vehicle users to replace Weilai is up to 30,000 yuan; Xpeng Motors has issued a policy of 15,000 yuan for the replacement of this product and 10,000 yuan for the replacement of other products; Ideal launch "May Day Ideal Car Festival", from April 22nd to May 5th, order brand-new ideal L6, 2024 models of ideal L7/ ideal L8/ ideal L9, ideal MEGA, and enjoy the right to buy a car for a limited time of up to 20,000 yuan.

In the field of home appliances, Gree Electric said that during the event, the highest discount for air conditioners is 400 yuan/set, and the highest discount for cabinets is 1000 yuan/set. It will also provide consumers with one-stop service for exchanging old ones; Midea Group introduced a replacement subsidy, and purchased green appliances to enjoy an additional replacement subsidy ranging from 50 to 1000 yuan; Hisense home appliances carry out trade-in activities for about 300 models in five categories: TV, refrigerator, air conditioner, washing machine and kitchen appliances, among which the first-class energy efficiency accounts for more than 80%, and the maximum subsidy for a single unit is 2,000 yuan.

It is worth noting that a number of home appliance listed companies have invested heavily in trade-in activities, and the total amount of investment has been clearly defined. Gree Electric announced on April 28th that in response to the State Council’s "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods", it will invest 3 billion yuan to start the trade-in of household appliances from now on. Hisense Home Appliances said that the company plans to invest a total of 800 million yuan in trade-in subsidies nationwide in 2024.

In the field of home improvement kitchen and bathroom, Sophia has made great profits on solid wood boards, dusting, wooden doors, wardrobes, cabinets and other products, and has made great discounts. At the same time, she has also upgraded the old renovation service, provided free on-site room measurement and design services, and launched a new package service of 7,999 yuan for five major spaces, allowing consumers to realize a big renovation with a small budget.

Government subsidy+financial empowerment+e-commerce platform assistance

In addition to the large profits of enterprises, the government, financial institutions, e-commerce platforms and other entities will participate together to form a joint force and bring greater benefits to consumers.

It is reported that in order to promote the trade-in of automobiles, household appliances and home-improvement kitchens and bathrooms, Guangdong Provincial Finance will arrange special funds to issue subsidies for scrapping and updating automobiles, and coupons for replacing and updating automobiles and exchanging household appliances.

Taking automobile "replacement and renewal" coupons as an example, individual consumers who transfer their own vehicles in Guangdong and buy new energy vehicles and fuel vehicles that meet the national six emission standards in Guangdong are given a one-time subsidy for car purchase coupons. The subsidy standard is divided into three grades: if the car purchase price is 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidy for purchasing new energy vehicles is 3,000 yuan/vehicle, and the subsidy for fuel vehicles is 2,000 yuan/vehicle; If the car purchase price is 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidy for new energy vehicles is 5,000 yuan/vehicle, and the subsidy for fuel vehicles is 4,000 yuan/vehicle; If the car purchase price is more than 250,000 yuan (inclusive), the subsidy for new energy vehicles is 8,000 yuan/vehicle, and the subsidy for fuel vehicles is 7,000 yuan/vehicle.

In terms of financial institutions, Guangdong ICBC supports the trade-in activities by launching preferential financial products, improving the convenience of financial services and launching rich promotional investment. For example, the product of "trade-in by installment" has been launched in a targeted manner. For automobile products, according to customer qualifications and loan demand, the "zero" down payment can be supported at the highest, and loan support can be provided at 100% of the automobile price, with a maximum loan of 1.5 million yuan. Guangdong UnionPay will cooperate with banks to provide relevant rights and interests, such as "200 yuan discount for car purchase with credit card over 10,000 yuan", "80 yuan discount for home appliances with digital credit card over 1000 yuan" and "200 yuan discount for home decoration with credit card over 10,000 yuan". Guangdong Construction Bank introduced subsidies for the sale of old household appliances and the purchase of new ones with "trade-in". At the same time, it also offered profit-making sales to the enterprises participating in the activities.

In terms of e-commerce platform, Meituan Platform said that it plans to invest more than 5 billion yuan in marketing and subsidy resources in the next three years, relying on offline instant distribution capabilities to provide support for trade-in; Tmall launched the theme marketing campaign of "Guangdong Home Appliances Trade-in", and set up online special marketing and live broadcast activities in daily marketing and major marketing nodes such as 618, double 11 and Home Improvement Festival; In JD.COM, the subsidy benefits of "trade-in subsidies for old goods, with a maximum reduction of 2,000 yuan" are provided, covering more than 200 sub-categories of consumer goods such as household appliances and household appliances.

The potential of the trillion-dollar market has gradually opened up.

Since the beginning of this year, the national policy on trade-in of consumer goods has been continuously introduced, and various measures have been implemented intensively. In March, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods. In April, the Ministry of Commerce and other 14 departments jointly issued the Action Plan for Promoting Trade-in of Consumer Goods, proposing to promote the replacement of automobiles with "energy", home appliances with "intelligence" and home improvement and kitchen and bathroom with "rejuvenation" on the basis of respecting consumers’ wishes.

According to the National Development and Reform Commission, by the end of 2023, the number of domestic civil automobiles reached 336 million, and the number of household appliances such as refrigerators, washing machines and air conditioners exceeded 3 billion. The upgrading of automobiles and household appliances will create a market space of one trillion yuan. Zhang Yi, CEO and chief analyst of Ai Media Consulting, said that the fields of automobiles, home appliances, home improvement, kitchen and bathroom are closely related to consumers’ daily life, which has penetrated into almost every family in China, and the consumption space brought by the whole market is huge.

In the face of the trillion-dollar consumer market, the reporter found that in addition to Guangdong, many places in the country have also taken action, including Zhejiang, Hunan, Shandong, Shanxi, Chongqing and other provinces and regions have introduced relevant action plans, and some places have clearly defined the scope of support for trade-in and specific subsidy rules. For example, in 2024, Shanghai formulated the detailed rules for the implementation of the "trade-in" subsidy for old cars in Shanghai, and made it clear that individual users would purchase new fuel passenger cars with the national emission standard of six B, and eligible ones would be given a one-time subsidy of 2,800 yuan.

Trade-in of consumer goods is being carried out in full swing everywhere, and listed companies have also ushered in a broad new market and development opportunities. The reporter combed and found that many listed companies have recently responded to investors’ questions on the interactive platform, clearly indicating that trade-in will bring benefits to the company’s development.

For example, Yum! Smart said that the company can provide corresponding access control and management equipment updates, such as gates, access doors and access control systems, and provide overall solutions in the process of urban renewal and renovation of old residential areas. Hefei Department Store said that the company’s top 100 electrical appliances are cooperating with a number of home appliance companies to carry out the "Trade-in Brand Festival" and will strive for more trade-in policy support in the future. Gemei said that the country has introduced a large-scale equipment renewal and consumer goods replacement action plan. This policy is unprecedented in strength, breadth and depth, which is conducive to the growth of the company’s electronic waste recycling, scrapped car recycling and power battery recycling.

However, at present, there are also some enterprises and residents who are not willing to take the initiative to update equipment and trade in old ones. Luo Zhiheng, chief economist of Yuekai Securities and dean of the research institute, believes that this is mainly due to two reasons: one is that the equipment can still be used normally, and the other is that the replacement needs to pay extra fees. In this regard, Luo Zhiheng believes that policies such as finance and currency need coordinated support to fully mobilize the enthusiasm of enterprises and residents through incentive measures. When it comes to the elimination of backward equipment, local governments and relevant departments should formulate scientific standards and implement them in an orderly manner to prevent the expectation and confidence of micro-subjects from being dampened by eagerness for success.

Editor: Wan Jianwei

Proofreading: Zhao Yan

CCTV News:Yesterday (March 29), the Ministry of Industry and Information Technology and other 11 departments jointly issued guidance, proposing to cultivate traditional superior food producing areas and promote the development of local specialty food industry by enhancing the ability to guarantee high-quality raw materials, upgrading technical equipment and design level. Let’s look at the drive of some local specialty food industries to the consumer market.

Eleven departments, including the Ministry of Industry and Information Technology, jointly issued guidance, proposing to cultivate traditional superior food producing areas and promote the development of local specialty food industry. It is estimated that by 2025, more than five traditional superior food producing areas with a level of 100 billion will be cultivated.

Cookie oven with dipping sauce and soul barbecue set of three. Recently, the barbecue in Zibo has been popular on social media, attracting tourists from all over the country to take the high-speed train and go straight to the barbecue shop.

To say that the soul of Zibo barbecue is a table with a small charcoal oven. Waiters usually bring seven or eight cooked kebabs to the table, and then customers need to process them themselves. This immersive experience greatly stimulates the diners’ sense of participation.

Everything about cookies is the barbecue style in Zibo, which suits the tastes of young consumers. After the spread of social media, it has attracted many people’s attention. For the convenience of tourists who come to eat barbecue, Zibo has specially formulated a barbecue map and added 21 barbecue bus lines. With the extension of barbecue traffic, the tourist popularity in Zibo has also increased.

Developing characteristic economy is inseparable from its own advantages. In Yunnan, the "port economy" is driving the local foreign trade and border markets to get hot. At Hekou Port in Yunnan, cold-chain trucks loaded with fresh durian from Thailand are being sent to Kunming for transit and then transported to many places in the country. With the full resumption of customs clearance at Hekou Port, more and more Chinese and foreign tourists gather in the border town. Vietnamese spring rolls, rice noodles dipped in water and other exotic foods are deeply loved by everyone.

The latest trailer picture of Lantu’s bosom friend is released

To warm up Lantu’s new global model, an all-electric SUV, which is capturing the market’s attention, the company released four posters highlighting the word "no", which successfully aroused consumer curiosity and hinted that the car had a deep insight into user requests.

Lantu’s confidant promises "no false label, true battery life", equipped with a 109kWh battery pack, achieving a 901-kilometer cruising range, which is at the industry’s leading level, and its true battery life performance is expected.

At the technical level, Lantu’s confidant abandoned the practice of simply pursuing traffic, and instead emphasized "not comparing traffic, comparing technology". It is equipped with the current most efficient 800V high-efficiency electric drive system, with an electric drive efficiency of up to 92.5%. Combined with a new generation of high-density amber batteries, it ensures the coexistence of high efficiency and high energy, enhancing the user’s battery life experience.

In terms of safety, Landscape’s confidant adopts a 2000MPa high-strength body structure, passes the five-star safety certification, and combines the comprehensive protection measures of amber batteries, making safety performance a major highlight.

In the face of the "price war" in the market, Lantu’s confidant proposed "not the price, but the value", indicating that it will attract consumers with value beyond the price. It is expected to pay more attention to product quality and practicality while ensuring cost performance.

As the second new car of the Lantu brand recently, Lantu Zhiyin complements the recently released Lantu FREE 318, which focuses on long-range extended-range models and jointly improves Lantu’s product lineup. Lantu Zhiyin is positioned in the household consumer market, and only provides pure electric versions. It is planned to be produced at the Dongfeng Yunfeng factory, aiming to help Lantu achieve its annual sales target.

All in all, Lantu’s bosom friend is not only the key layout of the brand in the field of pure electric SUV, but also a confident demonstration of core technology and product value. With excellent battery life, top technology, strict safety standards and adherence to value, Lantu’s bosom friend has the potential to win the favor of young family consumers. The latest trailer of Lantu’s bosom friend is released!

On November 16, the new generation of COOPER family was officially launched, which may be the last generation of fuel MINI. The new car continues to be sold in the imported way, including three-door, five-door and JCW models. The price range is 23.38-31 800 yuan

From the appearance, the design language of the new MINI COOPER as a whole and the MINI electric version has always been the same. The closed air intake grille has become a grid shape, and the round headlights and big mouth middle net have been retained, which is very recognizable. The "Racer" and "Artist" carry the same power combination, and the appearance adds a JCW sports kit. The wide air intake and the radiator at the tail are designed with a fighting atmosphere, and the JCW logo can be seen everywhere inside and outside the car. In addition, the "Racer" can also choose a chili red roof.

From the side, the new car is equipped with two-tone wheels, which are sporty and available from 16 inches to 18 inches. The rear of the car is equipped with a new triangular taillight design, connected by a black through-trim trim in the middle, and equipped with a hidden exhaust pipe below.

The new model adopts an all-black design on the China grid and has a JCW exclusive logo. At the same time, the MINI logo has also been blackened, and the sides are complemented by red decoration, which is more recognizable. In addition, the new car is also equipped with 18-inch double five-spoke wheels and JCW brake calipers. It is worth mentioning that the JCW model also adopts a single exhaust layout in the middle to further enhance the personalized attributes.

In the interior part, the new car is equipped with a 9.4-inch round central control multimedia interactive screen, and adopts a three-spoke type and HUD head-up display. The center console materials also use a lot of environmentally friendly materials. The five-door version of the model adds rear seats and riding space, and sets up a cup holder and a Type-C charging port behind the middle channel armrest. The rear seats of the new car can have a space volume of 923 liters after folding.

The new car configuration has been greatly improved, and it will be equipped with UWB digital key, round OLED central control screen, two-way projection ambient light, ABS + DSCi assistance, L2 smart driving assistance, electric adjustment seat, seat massage, mobile phone wireless charging, cute pet Spike intelligent personal assistant, and rich audio-visual entertainment.

In terms of power, the new car continues to provide 1.5T and 2.0T engines for users to choose from. The MINI COOPER C version is equipped with a 1.5T three-cylinder gasoline engine with a maximum power of 115 kW and a peak torque of 230 Nm; the MINI COOPER S is equipped with a 2.0T four-cylinder engine with a maximum power of 150 kW and a peak torque of 300 Nm. The new MINI JCW is equipped with a 2.0T four-cylinder engine with a maximum power of 170 kW and a peak torque of 380 Nm. The acceleration time of 0-100 km/h is 6.1 seconds. The transmission system is matched with a 7-speed dual-clutch transmission.

Recently, the international gold spot and futures market prices have hit record highs, which has aroused widespread concern in the market. On December 4th, new york gold futures and London spot gold both broke through the $2,100 mark per ounce, with new york gold futures hitting a record high of $2,152.3 per ounce and London spot gold hitting a record high of $2,144.68 per ounce.

However, in the following trading days, the price of gold showed a high downward trend, and the upward price appeared to be powerless. As of the close of the 7th, the most active February 2024 gold futures price in the New York Mercantile Exchange gold futures market fell by $1.5 to close at $2,046.4 per ounce.

Some analysts said that considering that the current inflation in the United States is still resilient, it is difficult to start the interest rate cut cycle in the first quarter of next year, and the US bond issuance in the first quarter of next year is still at a historical high, thus limiting the downside of the US bond interest rate, and the gold price may face callback pressure in the short term.

"In the short term, we are still cautious." Highfill, chief investment director of UBS Global Wealth Management, explained to the First Financial Reporter that the market’s bet on the Fed’s interest rate cut next year may be over-optimistic, and the hedging premium brought by geopolitical risks may be further digested. In addition, the further rise of gold may need to see the continuous net inflow of funds into gold exchange-traded funds (ETFs).

Vision china diagram

The medium-term prospects are still optimistic.

Nevertheless, Highfill is optimistic about the medium-term prospects of gold. Looking forward to 2024, UBS believes that the gold price will look at $2,250, and the Fed’s narrative will turn to easing and cutting interest rates, which will further open up the upside of gold prices.

"The trend of gold after the Palestinian-Israeli conflict supports our view that gold is an important asset for medium and long-term capital allocation. We believe that in a balanced investment portfolio, the proportion of gold allocation in the middle single digits is appropriate." Highfill thinks that when the price of gold falls below $2,000, it is an opportunity to further invest in gold.

In November, the trend of international gold price first suppressed and then rose. At the beginning of the month, the market’s risk aversion to the Palestinian-Israeli conflict gradually cooled down, and the safe-haven premium of gold began to ebb. Even in the context of the downward fluctuation of the US dollar index, the price of gold still showed a high downward trend. After the safe-haven premium was digested, the downward trend of the US dollar index and US bond interest rates pushed up the price of gold as the inflationary pressure in the United States in October eased more than expected and the superimposed economic momentum slowed down.

On November 14th, data released by the US Department of Labor showed that inflation cooled down more than expected. In October, the consumer price index (CPI) in the United States dropped from 3.7% in the previous month to 3.2%, which was lower than the market expectation of 3.3%. The chain was flat, the smallest increase since July 2022. At the same time, the core CPI excluding food and energy decreased from 4.1% last month to 4.0%, lower than the market’s previous forecast of 4.1%; The chain rose by 0.2%, the smallest increase since July this year.

In October, housing fell to 0.3% month-on-month and 6.7% year-on-year, which is still at a high level. From the historical experience, the rent price involved in housing CPI is often sticky, lagging behind the house price for one to two years. On November 29th, S&P CoreLogic Case-Shiller national house price index data showed that house prices in 20 cities in the United States rose by 3.9% year-on-year in September, and it has been 19 months since the peak in April 2022.

Analysts said that with the Fed raising interest rates and shrinking the table, the 30-year mortgage interest rate in the United States soared to over 7% at the end of October last year, and rose to over 7.0% again in August this year. Under the pressure of high interest rates, the housing breakdown is expected to continue to improve in the fourth quarter, which will further ease inflationary pressures.

The resilience of the labor market is the basis for American residents to maintain their spending power, and it is also the key to the resilience of inflation. Recently, a number of data show that the US job market has obviously cooled down. On December 6th, the American private sector (ADP) employment report, known as "small non-agricultural", showed that the number of new jobs in ADP was lower than expected for four consecutive months in November, and the number of new jobs was revised down in October, while the wage growth rate in November hit a new low in more than two years.

All these have enhanced investors’ expectations for the Fed to cut interest rates next year. In addition, the tone of Fed officials’ speeches has eased recently. In his latest speech, Waller, a Fed governor who has always been "hawkish", mentioned the possibility of starting to cut interest rates after inflation continues to return, which triggered the market’s pricing of early interest rate cuts, driving the real interest rate and the US dollar to fall back at the same time, which boosted the gold price.

Nicky Shiels, metal strategist at MKS PAMP, said: "Gold has become a barometer reflecting the Fed’s interest rate cut expectations and market risk aversion."

Regarding the reasons for the recent rise in gold prices, analysts also believe that there are factors such as the wave of gold purchases by the central bank and the safe-haven premium brought by the geopolitical situation.

Aakash Doshi, head of commodity research in the Americas at Citigroup, said that despite the rapid rise in interest rates, the purchase by central banks was the key reason why the value of gold remained strong last year.

Is there more potential for silver prices to rise?

However, unlike the central bank’s continuous gold purchase fever, the global gold ETF has flowed out of 189 tons since the beginning of the year, and it has shown a net outflow trend for six consecutive quarters, which of course caused some investors’ concerns.

At the same time, analysts said that as the anchor of short-term pricing of gold prices, the US bond interest rate currently lacks the conditions for a downward trend. Therefore, there is a high probability that the price of gold will remain high in the short term.

Suki Cooper, an analyst at Standard Chartered Bank, said: "In the past two years, the gold market has always rushed to the monetary policy shift.Although we expect the Fed’s next move will be to cut interest rates, we don’t think it will happen soon. "

In contrast, analysts believe that,The price of silver is still seriously undervalued. With the improvement of risk appetite, silver is more elastic as a "shadow of gold" than gold and silver. And historically, it has outperformed gold in the gold bull market.

On the 7th, the price of silver futures for delivery in March 2024 closed down 16.9 cents to US$ 24.059 per ounce, and the ratio of gold to silver was 85:1, which was still at a high level in history. Looking back on the trend of gold-silver ratio in recent 50 years,The duration of high gold-silver ratio is limited, and most of the time fluctuates between 40:1 and 60:1.In 2011, the ratio fell to 30:1, and in 1979 it fell below 20:1.

Peter Schiff, chief economist of Euro Pacific Asset Management, said that at the current price, silver is really cheap, the price of silver is obviously undervalued, and the market supply and demand deficit is serious. "I think silver is especially in a good opportunity for allocation, because gold is at a record high, and silver must double to hit a record high. This shows that silver is very cheap. " He said.

Indeed, from the perspective of supply and demand dynamics, according to the latest forecast of Oxford Economic Research Institute, the demand for silver in industrial applications, jewelry production and silverware manufacturing is expected to nearly double in the next 10 years.

In 2022, the demand for silver set a record in all categories. At the same time, the output decreased slightly by 0.6% to 822.4 million ounces, resulting in a market deficit of 237.7 million ounces last year, which is the second consecutive year. The Silver Research Institute predicts that the demand will reach 1.17 billion ounces this year, while the estimated supply is 1.02 billion ounces. Although this will reduce the gap to 142.1 million ounces, it will still be the second largest deficit in more than 20 years.

　　[Brand History] Professor Commager, an American critic, tried to explore "the elusive thing called the American spirit" in the book "The American Spirit", which is a combination of self-confidence, independence, enterprising, tolerance and freedom, and also contains profound confusion and confusion. Regarding the American spirit, I believe everyone has their own interpretation. If you were asked to find a brand in America that best explains the American spirit, who would you choose? The first thing that comes to my mind is not the car brands, but the Harley-Davidson we are going to talk about today.

　　Since 1903, Harley-Davidson has not only produced countless "exciting products" (Clinton’s evaluation), but also created a riding culture that embodies passion, freedom and independence. In the course of one hundred years’ development, it has experienced many baptism of war, economic recession, buyout and repurchase, foreign competition and market changes, and its success is called the legend of American traditional manufacturing industry. However, for such a brand, it is easy to be over-exaggerated and mythical. In the final analysis, it is only a means of transportation or one of the tools for people to express their personality, and it is not the only one. How to interpret the brand connotation of Harley-Davidson? I believe that a comprehensive understanding of its history is a good way.

● Milwaukee, the birthplace of legend

　　There was no expressway in Milwaukee more than 100 years ago. Most roads were paved with pebbles, and the streets were mostly gravel roads or dirt roads. Wagons are the main means of transportation in this city, while ordinary people without wagons have to walk or ride bicycles. Of course, the difficulties people faced at that time were far more than just traveling, but also incurable diseases and lack of material conditions.

　　Although the basic conditions are very poor, the industrial revolution has brought people extremely valuable wealth, which is creativity and imagination, and they are brave enough to try. In those days, gasoline-powered vehicles occasionally appeared on the roads, which always attracted crowds to watch. Most importantly, these vehicles and their related stories inspired the creativity of many young people in the early days, including William Harley, 21, and Arthur Davidson, 20.

　　William Harley and Arthur Davidson are both Milwaukee natives. Interestingly, they are both neighbors and work in the same metal factory. William Harley is a cartographer, while Arthur Davidson is a model mechanic. As amateurs, the two of them originally wanted to build a motor vehicle that relied on driving. Nevertheless, the difficulties in making such a car at that time are unimaginable now. You can’t go to the store or buy the parts you need through the mail order catalogue. Most of the parts must be designed and manufactured by yourself.

　　They are not just dreamers (), but supported by certain knowledge and technical foundation. William Harley once worked for a bicycle manufacturer and knew about the related hardware. Arthur Davidson has experience in engine model manufacturing. After two years of experiments, they made some progress, but they still needed more help, especially the knowledge about machinery, so they found Arthur Davidson’s brother Walter Davidson.

　　Walter Davidson is a highly skilled railway mechanic. After studying the design sketch, he decided to stay in Milwaukee to help William Harley and Arthur Davidson complete the engine development. At first, their experiment was carried out in the basement of their home, and the first engine was successfully manufactured and then installed on the bicycle. However, they found that the engine was too small to generate enough power, so they had to redesign it.

　　On the door panel of the wooden house, the words "HARLEY-DAVION MOTOR CO" are written, which is the first time that the two surnames of Harley-Davidson have been put together. Perhaps they wouldn’t have thought that this company, which was born in a log cabin, would develop into a legendary enterprise madly loved by car fans all over the world in the near future, and everything in the story really started here.

　　After repeated tests, the first mass-produced Harley-Davidson motorcycle was officially born in 1903, named Serial No.1 The equipment of this car is extremely simple. It can be said that it has two wheels and an engine, and the top speed is only 11km/h. The single-cylinder engine has a row and the displacement is 440ml. At present, Serial No.1 is treasured in the exhibition hall of Juneau Street.

　　Interestingly, for a long time, people didn’t know that serial number 1 was the first Harley-Davidson motorcycle. Until one day, when the repair members were disassembling some parts, they found that there was a "1" marked by the original mechanic, and the unexpected discovery made everyone excited.

　　At the beginning of the company’s establishment, although there were only three founders, William Harley and the Davidson brothers still divided their work. Among them, Walter Davidson was appointed, Arthur Davidson was in charge of sales, and William Harley was the chief engineer. In 1907, William Davidson, one of Davidson’s three brothers, joined the team and served as vice president, forming the earliest entrepreneurial team of Harley Davidson. Regarding the history of Harley-Davidson’s birth, there is a video below, and interested friends can have an addiction.

More exciting videos are all on the car home video platform.

Grand Exam: Vividly reappearing the story of college entrance examination under the epidemic situation.

　Text/Huang Baixue

In 2020, the sudden COVID-19 epidemic will be a "big test" for countries around the world; As for the 2020 China college entrance examination students who were born in COVID-19, the exam under the special background is a "big exam" with extraordinary significance in their lives.

The TV series "Da Kao" focuses on the college entrance examination under the epidemic situation, taking "one city, two schools and several typical families" as the incision, vividly reproduces the story of the college entrance examination in a special period, and shows the youthful elegance of contemporary China. This drama series is the key project of the theme TV series "Our New Era" of the State Administration of Radio and Television.

The story happened on the eve of the Spring Festival in 2020. The sudden epidemic changed the study and life track of senior three students, and a "big exam" kicked off. Tian Wenwen, a student, is estranged from her parents who work in other places. Xueba Zhou Bowen wants to help his father quit Internet addiction; Wu Jiajun, who dreamed of an art test, was opposed by his mother; Gao Mingyu, a poor student, lacks the conditions for online classes, and travels several kilometers down the mountain to attend classes every day … The epidemic has finally been controlled, students have resumed classes and are actively preparing for the college entrance examination, and the contradictions among students, parents and teachers have gradually resolved. Unexpectedly, on the day of the college entrance examination, a flood stopped the college entrance examination in the county again, and the relevant departments started the college entrance examination subtitle in time. With the joint efforts of all sectors of society and the local education system, all candidates completed the college entrance examination as scheduled. In this "big test" to fight the COVID-19 epidemic, they handed over excellent answers.

As "the first test in China", film and television works with the theme of college entrance examination are common. The special feature of "The Great Examination" is that it tells the normal and important event of "College Entrance Examination" in the abnormal background of "epidemic situation". As Wang Xiaohui, chief content officer of iQiyi, said, how to make the plot unconventional; How to skillfully structure the relationship among teachers, families and students; How to express the pressure of students’ college entrance examination, and at the same time, show the help of all sectors of society in the face of the epidemic, these are the difficulties that the creative team is constantly trying to solve.

In order to shoot this drama well, the producer Aiqiyi assembled a strong creative team: directed by Shen Yan (My First Half Life and Chinese Relationship), who won the Magnolia Award for Best Director, and Shen Jie (Feather Flying to the Sky and White Deer Plain), who won the Flying Award for Excellent Screenplay, served as artistic director, and Feng Weiwei, vice president of Aiqiyi Company, served as producer. In terms of actors, Guo Jingfei, Hu Xianxu, Li Gengxi, Lawrence Wang and others co-starred, and Chen Baoguo and Wang Qianyuan joined in.

In March 2022, the play was filmed in Shexian County, Huangshan City, Anhui Province, and was finished on June 16.

County Committee Courtyard: Grounding Gas, Moving the True Feelings, Showing the Picture of Grassroots Governance

　Text/Zhong Qian

Produced by Noon Sunshine, Hou Hongliang is the producer, Kong Sheng is the director, and Wang Xiaoqian is the screenwriter. The County Courtyard starring Hugh, wuyue, Huang Lei and Li Guangjie is in hot shooting. The drama focuses on the grassroots cadres of the county party Committee, and tells the story that Guangming County has taken on a new look with the unremitting efforts of generations of grassroots county party Committee cadres and local people. The drama series reflects the new actions of the continuous improvement of social governance system and the continuous improvement of grassroots governance capacity in China since the 18th CPC National Congress. The play will participate in the creation, exhibition and broadcasting of the theme works of "Our New Era" by the State Administration of Radio, Film and Television.

On the eve of the 19th National Congress, Mei Xiaoge (Hugh) took office as the county magistrate of Guangming County, and became colleagues with the county party secretary Lv Qingshan (Huang Lei) and deputy secretary Ai Xianzhi (wuyue). At this time, they are facing Guangming County, which is in urgent need of getting out of the predicament and seeking development. Mei Xiaoge has a high emotional intelligence and a good affinity. After taking office, she traveled to hundreds of villages in Guangming County without stopping. After being elected secretary of the county party committee, Mei Xiaoge led cadres to improve their work style, adhere to the concept of green development, and protect people’s livelihood on the basis of protecting the environment … With the efforts of the county party committee, Guangming County finally realized its ideal of managing the county by getting rid of poverty and getting rich and developing healthily.

Only by going deep into life, reality and the masses can we make the characters more vivid and tell the story more deeply. However, the creative difficulty of "Courtyard of County Committee" is to extract life stories in more than 1,300 counties in China. Therefore, under the coordination arrangement of the State Administration of Radio, Film and Television, the creative team adopted the most direct "grass-roots" approach. Screenwriter Wang Xiaoqiang and co-director Mao Mao went to Dayu County, Jiangxi Province, and Hengyang County, Hunan Province, respectively, for several months and accumulated rich materials.

Wang Xiaoqiang’s post-employment experience lasted nearly five months, during which he was deeply involved in the work and life of grassroots cadres. No matter during working hours or rest days, he worked with grassroots cadres during the day, chatted in the evening, and went back to sort out records and take work notes at night. Wang Xiaoqiang introduced that there are hundreds of people who have a surname and a beginning and an end in the script of "County Courtyard", which is also the one with the most roles in his script. "This creation has brought me great gains. A good script is stepped out with your feet."

In order to present a sense of the times, the crew visited Hunan, Hubei, Zhejiang, Anhui, Jiangxi and other places, visited 50 county-level governments, and determined the final landscape plan. The office, conference room, boiling water room, bathroom, and even desktop ornaments, steel window design, exterior building landscape, slogans and banners are all close to the reality.　 　

Hou Hongliang said that he was deeply touched by the creation of "Courtyard of the County Party Committee", and the content of the drama and the spirit presented by the characters also affected the working state of the crew-the cast members were particularly United, with a sense of belief and responsibility, and kept striving for perfection, just like Mei Xiaoge and his colleagues in the drama, "working hard in one place".

According to the plan, "County Courtyard" will be finished at the end of July.

Special planning |Narrating the growth of the young theme drama "Breaking the Circle"

Narrating the growth of the young theme drama "Breaking the Circle"

Main melody series worthy of attention in the second half of 2022

Grand Canal: an ecological picture depicting the integration of water cities in the new era

"Our Decade": Opening a new chapter in unit drama with major themes

Grand Exam: Vividly reappearing the story of college entrance examination under the epidemic situation.

County Committee Courtyard: Grounding Gas, Moving the True Feelings, Showing the Picture of Grassroots Governance

The most important thing: Ingeniously writing the picture of heavy industry in big countries

Hard-core Era: A tribute to China’s nuclear pathfinder.

"Beautiful Mountains and Rivers": Panoramic display of the great course of poverty alleviation

Image source: drama official micro

Please send the submission to the email address:

zongyiweekly@163.com

—

　　Xinhua News Agency, Beijing, August 21st (a global hotspot) The future of Iranian oil tankers is uncertain, and the United States threatens to sanction "helpers".

　　Xinhua news agency reporter

　　On the 20th, US Secretary of State Pompeo warned that any party that assists or allows the Iranian oil tanker that has been released by British overseas territory Gibraltar to dock may face US sanctions.

　　Some analysts believe that the tit-for-tat game between the United States and Iran will continue, but the United States may not want to trigger a direct conflict with Iran on the tanker. In addition, there are differences between Europe and the United States and within Europe on the Iran issue, especially on the formation of the so-called "escort alliance".

　　News fact

　　Pompeo told the media on the 20th that the Iranian oil tanker will go to Syria to exchange crude oil for funds to support the Iranian Islamic Revolutionary Guard Corps, which has been listed as a terrorist organization by the United States, and the United States will take all measures to stop it.

　　The original name of this oil tanker is Grace I, which used to fly the Panamanian flag, but now it has changed to fly the Iranian flag and changed its name to Adrian Daria I..

　　According to the data of Luft Company on 18th, the tanker carrying about 2 million barrels of crude oil is heading for the southern Greek port of Calamata.

　　Iranian Foreign Minister Zarif pointed out during his visit to Finland on the 19th that there was no legal basis for the United States to demand the seizure of Iranian oil tankers, but it was politically motivated to "escalate the situation". Iranian Foreign Ministry spokesman Mousavi said on the same day that Iran has issued necessary warnings to the US through official channels, and the wrong decision of the US will lead to "serious consequences".

　　According to a report by Iran’s Tasneem News Agency on the 20th, a person in charge of Iran’s road traffic department said that the British oil tanker "Steiner Empire" was previously detained by the Iraqi side on suspicion of violating international maritime laws and regulations, and the relevant judicial procedures in this case are currently being processed, which has nothing to do with the detention of the Iranian oil tanker.

　　[Depth analysis]

　　Liu Zhongmin, a professor at the Middle East Institute of Shanghai International Studies University, said that in order to catch up with the change of government, Britain is facing many problems at this stage, including "Brexit", hoping to avoid excessive distraction on the Middle East issue, and may choose to compromise and reach some kind of agreement with Iran. Europe’s desire to retain the Iranian nuclear deal is real, and its ability to change the status quo is limited. I am afraid that the complicated triangular relationship between Europe, the United States and Iran will continue for a certain period of time.

　　He said that in addition to military strikes, the United States has used political, diplomatic, economic and other means to exert extreme pressure on Iran, as well as a certain degree of military deterrence. Iran still shows no signs of being unable to persist, and there are fewer and fewer policy means available to the United States in the next stage. Although the United States does not want a war with Iran at present, accidental factors, third-party factors and regional forces available to Iran will increase the risk of conflict.

　　Bi Jian, a researcher at the Institute of World History of China Academy of Social Sciences, said that in the next stage, it is unlikely that the United States will use its own military force to forcibly detain Iranian oil tankers. Because it triggers a direct conflict with Iran, it is not conducive to the re-election of US President Trump. Iran still wants to retain the Iranian nuclear deal as much as possible, and will continue the strategy of diplomacy first and resist the extreme pressure of the United States by asymmetric means; At the same time, taking advantage of its own geographical advantages, especially its local military advantages, it conducts military dealings with the United States in the Gulf, "wiping the gun without going off." Therefore, at least until the dust settles in the next US presidential election, the two sides will not let the US-Iran relationship slide out of control.

　　He said that the United States wants to form a so-called "escort alliance", mainly to seek a tool for political queuing and comprehensive blockade of Iran. Joining means supporting the United States’ comprehensive blockade and extreme pressure on Iran, and at the same time putting itself in a dangerous whirlpool. Therefore, big countries will not easily participate, and even if small countries participate, they will only show political gestures.

　　[instant comment]

　　For a month and a half, the settlement of the "ship arrest storm" has been delayed. At present, Britain and Iran finally have a breathing space of "stop loss" and "unwinding".

　　The request for "long-arm jurisdiction" from the United States was rejected by its allies, and the "escort alliance" from the United States was few in Europe, which once again confirmed two points: First, in the face of the Iranian issue, the United States and the European Union are really not on the same boat; Second, when the core interests of the country conflict with the "priority of the United States", even close allies are "really difficult to accompany" the United States.

　　[Background link]

　　On July 4th, the British overseas territory Gibraltar authorities, with the assistance of the British navy, seized the "Grace I" oil tanker loaded with Iranian crude oil, claiming that it was transporting crude oil to Syria in violation of EU sanctions. The Iranian side denied this accusation and demanded the immediate release of the detained tanker.

　　On July 19th, Iran’s Islamic Revolutionary Guards detained the British oil tanker "Steiner Empire" on suspicion of violating international maritime laws.

　　On August 15th, Grace I was released by the Gibraltar authorities. The U.S. District Court for the District of Columbia issued a subpoena on the 16th, seeking to continue to detain Grace I, but it was rejected by the Gibraltar authorities. (Reporter: Dong Yalei, Guo Yang, Hu Guan; Editor: Sun Hao)

Text | Ten o’clock movie original

I have seen it in advance, and I haven’t recovered for several days at ten o’clock.

Sometimes my heart is surging, and sometimes my eyes are full of tears.

Every time I think back, I will shed my own tears because of this story of others.

In the comment area,"Sincerity, delicacy and warmth", has become a common feeling for all.

Some people say: after reading it, there is a kind of warmth that goes straight to the heart.

Look, its title has been intimately told to us.

This is a journey of "loss and search", with a beginning and an end-

The story originated from two mothers:

60 years ago, a man namedDu sihengSome of the girls went to orphanages.

Sixty years later, my mother was suffering from Alzheimer’s disease and her consciousness was confused.

But what she is thinking about is the daughter she never saw again in her life.

She went to look for it alone, but she never got what she wanted.

Now, my brother Du Sihan shouldered this heavy burden and went to Inner Mongolia grassland to find his sister.

He never thought that the end he was looking for was not just his sister.

There is also a pure maternal love of "3,000 orphans entering Inner Mongolia".

Film, about a past event.

Three thousand orphans entered Inner Mongolia.

Briefly explain:

In the difficult period of 1960, the south was seriously affected, and a large number of orphans appeared. Facing these helpless children, Inner Mongolia not only undertook a lot of material assistance, but also the herdsmen opened their vast arms. There were almost 3,000 orphans from nursing homes in Shanghai and Changzhou. They took a series of trains going north and crossed more than half of China to Inner Mongolia, and formed a new family with simple and kind herders.

The Grassland at the End of the Sea is directed by Tung shing Yee, starring Chen Baoguo, Masu, Ayanga, Wang Qiang and Luo Yichun.

In ten o’clock’s view, this film is completely different from Tung shing Yee’s past realism and shock.

In "The Grassland at the End of the Sea", what he presents is unprecedented softness and delicacy.

On the way to find it, my brother Du Sihan found a comrade from Inner Mongolia who came to the orphanage that year.

From their mouths, explore the road that my sister walked in the past.

From the distant Shanghai, where the mother’s shadow remains, to the vast grassland with different scenery.

In the yellowed old photo album, in the mouth of the staff who had taken care of orphans in the south, my sister’s face gradually became clear.

That is a stubborn child, always holding a small towel in his hand.

She was not acclimatized and fell ill on the way, and she didn’t get better for a long time.

It is also here that a pair of gentle hands took over the burden of taking care of Du Siheng.

child-care workerRenna Sa(Masu).

It is with these hands that the stubborn Du Siheng’s eyes gradually fell to the land under his feet from looking far away.

Under the loving care, she gradually got better and stronger.

The stubborn Du Siheng also fled again and again.

But she found that no matter how you cross the mountain and the sea, when you turn back, there is someone still waiting for you.

It belongs to Renna Sa’s arms. It is bloodless, but warm as a mother’s arms..

Motherly love, where does it come from and where does it belong?

Is it due to the hardship of pregnancy in October, the firm fetters of blood relatives, or is it born from the feelings raised for many years?

Perhaps for many people, there is always no solution.

But for Renna Sa, once a mother, she will always be a mother.

As long as the mother is there, it will give warmth to the children’s home.

Even if this home is not natural, it is never the most perfect circle in the ideal.

As a mother’s pain, in the film like a breeze:

Renna Sa’s husband is a militia, because he has been away for many years, and his own son Namuhan burned his throat with a high fever when he was a child.

But as a mother, the process of opening her arms to Du Siheng was so simple and natural.

When God pushed the young Du Siheng to her, she just knew:

Taking good care of this child has become a part of her life.

Du Siheng can’t speak Mongolian, and even his own name can’t be understood.

She wrote her daughter’s Chinese name in the booklet she carried with her, and went to class with her daughter to learn the pronunciation of Du Siheng’s Chinese name, hoping to communicate with her daughter in Chinese.

Children in the south can’t get used to the food on the grassland.

Du Siheng took a bite of the greedy milk tofu of his brothers and vomited.

Even with the sweet milk tea, I spilled it on the ground and turned my head and ran.

She is like a wounded little beast. It is unspeakable pain for her to escape from behind.

When he said nothing, Renna Sa knew everything.

She didn’t blame or be disappointed, but let her brother Na Muhan catch up with Du Siheng and bring the injured child back to her mother’s shelter.

It is precisely because this love is not thicker than water, but selfless as the sea, which contains everything.

It also allowed this past event 60 years ago to dispel the painful sensation.

To sprout, grow and heal with feelings again, and replace them.

They say that herders on the grassland believe in fate.

The details that you remember at ten o’clock are also a story about fate.

Yi Deer, her husband, returned from a military vacation and took his wife and children to visit Uncle Oqir, who had no relatives or children.

Yi Deer said that he and Uncle Oqir’s son were once good brothers who grew up together.

When faced with a prairie fire, Uncle Oqir’s son saved his life, but he died in the fire.

The most important person in life has left, and what remains for us is not only loss.

What Du Siheng sees is the tender love that can’t be burned by the fire, and ties the fate with us again.

Little Du Siheng, in the eyes of Yi Deer, may also gradually coincide with the shadow of his former friends.

When family ties take root and sprout, wherever love can touch, it is the warmth of healing.

The maternal love in "The End of the Sea is the Grassland" is the spring breeze of the grassland to melt the rain and heal the scars.

It is also the stubborn recovery of the lost past by the biological maternal love, which never forgets and eventually echoes.

This trip to find relatives implies an unexpected ending.

Don’t worry, you don’t spoil it at ten o’clock.

Only the last scene of the film, it must be said, brought us endless touching.

Renna Sa, a 100-year-old foster mother, stood on the grassland to requite her "sisters" who had never met before.

Two mothers raise a daughter together. They never know each other, but they share a common maternal love.

Start with a search and end with peace of mind.

Love has brought the children so far that it is not just a miracle between two mothers that is finally born.

"Three thousand orphans enter Inner Mongolia", literally three thousand, actually includes tens of thousands of orphans sent to Inner Mongolia.

There are tens of thousands of mothers behind this, separated from their children in the pain of the times.

The children lost a mother, but gained love and protection in the broader national mind.

Here, in more than 500 days, 28 orphans were raised in Guima.

Zhang Fengxian, a heroic mother who adopted six children.

One by one, one alive, one strong.

The source of maternal love is blood.

However, maternal love is passed on from process to process, and finally transcends blood relationship and is passed on to children who are eager for love.

This is its natural place to come and the most natural place to return.

The pictures in this article are from the Internet. If there is any infringement, please contact and delete.

"Three thousand orphans in Inner Mongolia" has been written into history. Today, it is still a miracle rescue.

And "The Grassland at the End of the Sea", which recorded this history, has also been endowed with unique power by history.

For the audience, when they walk into the cinema, it not only meets our expectations of domestic films.

It is an eternal desire to fill people’s hearts:

After reading it, it seems to be bathed in the love that naturally comes, and my heart becomes soft and open.

This may be the power of warmth.

Bring courage and hope.

We will always be on this road of life, looking for the source of love and the direction of home.

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