EV6 hits the market, EV5 opens the pre-sale KIA brand, and the results of electrification transformation shine at Chengdu Auto Show.

　　On August 25th, Kia brought its global star product matrix to the 26th Chengdu International Automobile Exhibition, stunning the audience with brand-new booth design, brand-new product lineup and brand style. At this auto show, the global star model EV6, which has attracted much attention, was officially launched, and the EV5 real car specially built for China users made its debut and started pre-sale. At the same time, the concept car M.Vision 2GO developed by Mobius, Kia’s largest component supplier, made a heavy appearance, demonstrating the brand’s leading global electrification strength with outstanding intelligent technology.

　　Kim Kyung-hyun, general manager of Kia China, said: "Ensuring the success of the China market is the core of Kia’s global strategy. In response to the explosive growth of China’s new energy vehicle market, Kia officially released the electrification strategy of China this year, and made every effort to create the image of Kia EV as "high-tech, high-quality and high-safety". In the first half of this year, Kia’s global sales reached 1.58 million vehicles, a record high, which provided sufficient confidence for its transformation and development in China. In the future, Kia will continue to increase investment in technology and R&D to meet the characteristics of the China market and the ever-changing needs of users.

　　Firmly cultivate Kia multi-line in China market and focus on electrification transformation.

　　Judging the situation, we can stand on the tide. Under the opportunity of the new era of strong development of electrification and intelligence, Kia has followed the development of the times, started the road of brand electrification transformation, and comprehensively upgraded from channels, products, marketing and brands, so as to provide high-quality mobile travel experience for China consumers and reshape Kia’s brand image in the China market.

　　In terms of products, Kia will launch at least one pure electric vehicle based on the special platform for electric vehicles every year starting from the listing of EV6 and the debut of EV5 this year. By 2027, a total of six pure electric vehicles will be launched. At the same time, KIA will increase its R&D investment in advanced technologies such as mobile travel, electrification, interconnection technology and autonomous driving, and integrate the research results of China Forward Digital R&D Center based on KIA’s special platform for electric vehicles, so as to bring more and more excellent electrification products to China consumers.

　　In terms of channels, Kia will maximize the expansion of electric vehicle sales channels and brand contacts through strategic cooperation with large dealer groups, and comprehensively innovate the user experience. At present, KIA has cooperated with Simami to complete the construction of five KIA flagship stores and two City Store in Beijing, Shanghai, Shenzhen, Zhongshan and other cities. At the same time, new stores that Kia cooperates with large dealer groups such as Jinlong and Xinhanma have also been built and operated in many cities across the country. In addition, KIA is also promoting the renewal and upgrading of the national dealer exhibition hall SI 2.0 and the operation of the City Store city exhibition hall in an orderly manner, thus building a more perfect sales and service system.

　　There are also some bright spots in the layout and construction of charging network. At present, the first overcharge station jointly operated by Kia and Shell has been officially put into operation in Nanjing, marking the official landing of Kia’s charging network system construction. The overcharge station can realize 800V fast charging, and it only takes 14 minutes to recharge the power from 30% to 80%. In addition to cooperation with Shell, Kia will also cooperate with third-party charging companies such as Energy Chain Smart Power to further expand the layout of Kia’s basic charging network. In addition, KIA EV owners will receive free charging piles, further bringing users a perfect experience of charging at any time.

　　In order to provide users with more convenient and pleasant services, Kia will officially launch a brand-new APP in the fourth quarter of this year to optimize and upgrade the customer experience in all areas of automobile life, such as car purchase, car use, service, infotainment and life service. Based on the brand APP, Kia China will take the lead in promoting the digital transformation of customer service.

　　EV6 is heavily listed and EV5 is officially pre-sold. Kia accelerates the improvement of EV product lineup.

　　At this auto show, KIA EV6, a global star model that has been blindly ordered before, was officially launched, and three models, namely GT-Line two-wheel drive version, GT-Line four-wheel drive version and high-performance GT version, were launched. The official suggested retail prices were 282,800 yuan, 312,800 yuan and 419,800 yuan respectively.

　　As a heavy EV product introduced into China by Kia China, EV6 is positioned as a high-energy pure electric coupe, which has a product experience beyond expectations, especially in terms of performance and handling, and has the leading strength at the same level. Its high-performance version of EV6 GT has a comprehensive output power of 430kW, a maximum torque of 740N?m, a maximum motor speed of 21,000 rpm and a maximum speed of 260 km/h, and its performance is comparable to that of super-running. In terms of battery life and charging, the EV6 CLTC has a maximum cruising range of 671 kilometers, and supports 800V and 400V charging at the same time. Especially in the 800V ultra-fast charging mode, it takes only 14 minutes to charge the battery from 30% to 80%, which brings an efficient charging experience. In terms of intelligence, the EV6 GT is equipped with an enhanced intelligent driving assistance system including semi-automatic lane change assistance and rear collision avoidance assistance to provide comprehensive escort for users’ travel.

　　In addition to the listing of EV6, EV5 also ushered in the world’s first show and opened the pre-sale, which is another highlight of the Kia China booth. As the first strategic vehicle launched in China, the pre-sale price of EV5 is 159,800-229,800 yuan.　

　　In terms of products, EV5 is built by a brand-new platform dedicated to electric vehicles, which ensures the highest safety and space comfort in the same class, and will create a comfortable rest space and a "changeable life intelligent cabin" for China consumers. It has a square and tough styling design of an orthodox SUV, which brings a brand-new visual experience, and also realizes excellent vision and spaciousness. It also designs a unique multifunctional desk board in the trunk, plus functions such as V2L external discharge, which fully meets the diverse life scene needs of users. In addition, the EV5 is equipped with a dual 12.3-inch large screen and a 5-inch independent air-conditioning screen, which makes it easier to control the air-conditioning system while displaying various information more intuitively. Moreover, the driver’s seat zero-gravity electric relaxing seat can realize 14-way adjustment at most, and supports massage, ventilation, heating and memory functions.

　　In terms of intelligence, EV5 applies the latest generation of ccNC car entertainment system for the first time in China, supports the remote upgrade of OTA vehicles, continuously optimizes and updates vehicles in all directions, and is equipped with an upgraded intelligent driving assistance system, bringing a more advanced intelligent travel experience. In addition, the EV5 provides a long-range version including 700Km class, and applies the second-generation battery management system, which can charge the battery from 30% to 80% in just 27 minutes, and further ensure the cruising range through the energy recovery system that can be automatically adjusted with the driver’s habits.

　　All-star fuel truck lineup appeared on the same stage. M.Vision 2GO concept car interpreted the new trend of future technology.

　　In addition to electrification products, Kia also brought the lineup of all-star fuel vehicle products such as Setus, Lion Platinum Tuojie, Jiahua and New K3, which attracted consumers’ attention and favor. Among them, Satus, as the main model of Kia’s domestic joint venture compact SUV market segment, brings a cool new experience to the young Z generation with its attractive hard-core product strength; As the flagship SUV of Kia, Lion Platinum Tuojie has been fully upgraded in terms of design, space, intelligence, safety configuration and power, bringing a comprehensive and advanced high-quality car experience to the domestic MZ generation group with the full-scale combat power of all-round fighters; Based on the i-GMP platform, the fourth-generation Jiahua has the leading body size of the same class and is equipped with a number of luxury configurations. It has three rows of spacious space and brings a new travel experience to young users in the new era.

　　At the same time, the concept car M.Vision 2GO developed by Mobius, Kia’s largest component supplier, also made its debut, demonstrating the brand’s outstanding technical strength. As a mobile travel concept car with hydrogen energy, a new generation of e-Corner module technology integrating vehicle four-wheel drive, braking, steering and suspension system is applied, which can realize 180 free movement of vehicle four-wheels, and the vehicle can travel laterally, even make a 360-degree U-turn, which brings more flexible moving modes. It is worth mentioning that the vehicle interior uses recycled plastic pallets, natural paper materials and 100% natural mulberry materials and other green materials, which demonstrates the concept of sustainable development.

　　Only by forging ahead can we strive for self-improvement. Under the guidance of the strategic policy of brand electrification transformation, Kia is implementing the established development plan step by step in an orderly manner. From the introduction of new products, to the layout of service channels and charging networks, to the innovative development of technology research and development and brand marketing, Kia has made changes in the whole business field, making continuous efforts to make corporate vision a "sustainable mobile travel solution provider". In the future, Kia will also continue to deepen the China market and introduce more products and services to meet the needs of consumers in China, so as to ensure the successful development in the China market. (Photo: Kia Motors)