Keep watch | focus on insurance innovation

After a month’s time, the 2022 InsurStar selection campaign finally came to an end. As one of the "most important" things to protect the concept every year, we hope to find the "most advanced productivity" of the industry through the selection of the InsurStar project, and also find the direction for the development of the industry in the next year.

Since last year, the selection of InsurStar project has been carried out by means of user voting and expert selection, which has been welcomed and recognized by everyone. So this year, we followed this selection method.

According to statistics, there are 89 finalists in this selection, including 31 enterprises, 50 projects and 7 brands. In the selection process of nearly one month, we went through four processes: primary selection, expert evaluation, online voting and final selection, among which online voting won nearly 140 thousand votes, and finally 44 enterprises won 46 awards.

Here, I would like to thank you for your continued support of Baoguan. It is with your active participation that this activity can be carried out smoothly.

It is foreseeable that 2023 will be a year for the industry to usher in recovery. Signs of recovery have gradually emerged. In the external environment, we will gradually get out of the interference of the epidemic in the past three years, and the increase in business behavior will also strengthen the demand side of the insurance industry. In the internal environment, the reform measures of the insurance company have basically landed, the number of agents tends to be stable, and the quality of agents has been greatly improved.

Therefore, after the internal and external environment has improved, the supply and demand sides of the insurance industry are expected to usher in a new balance, and this year will be a big year for the industry.In fact, in the A-share market, insurance stocks have already started trading recovery expectations. Since November last year, the A-share insurance index has rebounded by over 30%.

Under the expectation of strong recovery, it is very important to find the "leaders" in the market.These enterprises, which are still developing and progressing in the industry downturn, are likely to lead the development of the insurance market in 2023 and achieve greater performance growth.

The purpose of the InsurStar selection campaign is to find these outstanding enterprises and find new driving forces for the industry. Without much to say, the list is presented!

(Note: This list is ranked in no particular order, and the final interpretation right belongs to Bao Guan)

The following are the short-listed enterprises and projects, and the reasons for selection.

Enterprises are the driving force to promote the development of the market. Focusing on the main links and sub-sectors of the insurance value chain, we selected reinsurance companies, insurance companies, intermediaries and technology companies with outstanding performance and continuous iteration in business, technology and service in the past year.

Excellent insurance company of the year

Zhong’ an online property insurance co., ltd

Zhongan is the first Internet insurance company in China. It was listed on the main board of the Hong Kong Stock Exchange on September 28th, 2017 with the stock code of 6060. Zhongan is headquartered in Shanghai, without any branches, and its exhibition industry is entirely through the Internet. Driven by the twin engines of "insurance+technology", Zhongan focuses on reshaping the insurance value chain by applying new technologies, serving the new generation with technology around the four major ecosystems of health, digital life, consumer finance and automobiles, and providing personalized, customized and intelligent new insurance for them.

Taikang online property insurance co., ltd

Taikang Online is a professional Internet insurance company under Taikang Insurance Group, a fortune 500 company in the world. As a wholly-owned subsidiary of Taikang Insurance Group, Taikang Online is committed to building a "new insurance ecology" strategy of "insurance+technology" and "insurance+service", focusing on the innovation and development of Internet insurance business. Through in-depth insight into users’ needs, continuous adjustment of service perspectives and change of service ideas, Taikang Online continues to innovate its products and services, with a view to creating products and services that are highly consistent with people’s better lives, while continuing to empower products and services with technology and continuously improving service efficiency and quality.

Outstanding reinsurance company of the year

Qianhai reinsurance co., ltd

Qianhai Reinsurance is the first mixed-ownership reinsurance company controlled by state-owned capital in China. It is characterized by professionalism, stability and innovation, and specializes in risk management, providing customers with products and services such as property and accident reinsurance, life and health insurance reinsurance, investment and consulting business. At present, the company’s business is mainly in the domestic market, and has gradually laid out overseas markets, building a multi-regional and multi-line business portfolio to spread risks. Among them, property insurance business has established good and stable cooperative relations with more than 10 major insurance companies and intermediary channels in domestic and Asian markets.

Excellent intermediary agency of the year

I yunbao

As an insurance technology service platform focusing on empowering insurance practitioners, I Yunbao uses artificial intelligence, big data and other technologies to provide "technology+service" solutions for insurance institutions and insurance practitioners, and is committed to empowering the traditional insurance industry with technology. I Yunbao independently developed and established the "Cloud Picture Big Data Lab". By building a "Cloud Picture Intelligent Data Center" and a super data warehouse, it deeply analyzes consumer behavior data, realizes efficient matching of insurance products, and truly meets the protection needs of consumers.

Xiao umbrella insurance broker co., ltd

As a national insurance brokerage company officially established with the approval of China Banking and Insurance Regulatory Commission, China, Little Umbrella Insurance Brokerage Co., Ltd. provides users with a simple, transparent, flexible and convenient one-stop online insurance transaction service in a customized way, aiming to contribute to the development of the insurance industry with the power of science and technology. In 2021, Little Umbrella launched the brand service promise of "knowing to buy and paying with confidence" and provided insurance solutions for users from the perspective of "users first".

Outstanding Insurance Innovation Service Enterprise of the Year

Beijing Che Xiao Technology Co., Ltd.

Che Xiao Science and Technology is a professional cornerstone service provider focusing on credit risk control. The company independently develops core ecological products such as Xinbao risk control platform, auto finance risk control platform, commercial vehicle auto insurance risk control platform, technology asset management platform, technology insurance smart trading platform, new insurance platform, channel management platform, government intelligent supervision risk control platform, and institutional intelligent rating platform. The core is to provide penetrating, full-chain risk control protection and value-added services for insurance+finance; At the same time, the products provide support services such as technology trading, technology risk control, technology output, etc. for the asset side, and provide the entire chain of "Insurance+New Services" with risk control as the core for regulators, insurers, funders, assets, channels and end customers.

Beijing yuanbao technology co., ltd

Yuanbao Technology is the first scientific and technological enterprise in China to focus on the quantitative management of network security risks. With the quantitative management of network security risks as the core, the company has taken the lead in building an all-round quantitative management ecosystem of risks including products, services and solutions, realizing clear and accurate quantification of network risks, and forming a diversified business layout from technical support of network security insurance, enterprise risk management to attack surface management, supply chain security, intelligent networked automobile-related insurance and risk management.

Beijing yuanmeng healthy technology co., ltd

Beijing Yuanmeng is a platform-based company specializing in smart rescue business. With the service brand of "Power Code Rescue" and the smart rescue service platform as the engine, it independently develops a number of patent rescue systems, empowers the efficient allocation of rescue and medical and health resources with smart technology, expands the innovative path and utilization efficiency of traditional rescue services, and provides "risk awareness-risk early warning-risk intervention-rescue management" for life insurance companies and insured persons, enterprises, institutions and their employees, Internet enterprises and their users.

Outstanding health insurance technology enterprise of the year

Shanghai nuanwa technology co., ltd

Nuanwa Technology is an insurance technology company focusing on the big health field. It is committed to deeply integrating health insurance and medical ecology. Relying on professional health insurance capabilities and rich medical data resources, it provides a complete set of technology and operational solutions related to digital transformation for over 80 insurance companies and Internet platforms, covering digital consulting, digital customer management, digital marketing, intelligent claims and risk control, health and medical management, and core systems of Italian health insurance, thus helping insurance companies to accelerate their digital transformation in the field of health insurance.

Hao life (Shanghai) healthy technology co., ltd

Good Life Technology is an insurance technology company under the Good Life Group. As a digital application hub of the insurance industry, Good Life Technology has long been committed to consolidating the accumulation of artificial intelligence intermediate layers, providing multiple innovative applications of scene models and algorithms for the industry, and the innovation speed has hit record highs, which has achieved remarkable results in promoting the high-quality development of the insurance ecological value chain economy. Its two major products are [Jianbaoyun] serving in the field of health insurance and [Digital Smart Empowerment Auto Insurance Innovation Platform] serving in the field of auto insurance.

Shanghai Meixin Healthy Technology Co., Ltd.

As an innovative medical and health service platform, Meixin Health is driven by intelligent technology and centered on medical and insurance platforms, and is committed to providing users and families with more comprehensive, more economical and better medical and health services. Meixin Health plays the role of a bridge, connecting and empowering the medical and insurance industries, and improving the accessibility of medicines through its business segments such as Kangfu Health, Kangfu Smart Medicine and Kangfu Smart Insurance, helping the innovation and upgrading of commercial health insurance, making up for the health protection gap of the sick people, and constantly contributing to the construction of a multi-level security system.

Shenzhen Xiao bu Ben pao technology co., ltd

Shenzhen Small Step Running Technology Co., Ltd. focuses on insurance and technology empowerment in the field of big health, and is the leading technology management generation (MGA) of big health insurance in China. The company adheres to the five-in-one strategy of "medical health and business insurance", and opens up insurance and big health ecological links based on artificial intelligence, big data, blockchain and other technologies to provide scientific and technological solutions for insurance companies, insurance sales channels and insurance agents. Le Orange Cloud Service, an innovative technology platform of medical health insurance, is committed to building an intelligent hub of insurance supply chain to promote the development of the industry.

Insurance geek

Insurance geeks have been focusing on the digital overall solution of group insurance, and now they have become the absolute leader in this segment. The overall solution of digital group insurance for insurance geeks is a complete closed loop from enterprise group insurance marketing front-end, product scheme design and quotation, insurance company underwriting security, underwriting claims, online medical treatment, etc., through self-developed underlying system and promotion of group insurance industry data and technology standardization. Promote enterprises as the entrance, and commercial health insurance covers employees and families in an all-round way. Up to now, digital group insurance has covered more than 10,000 enterprises and more than 1.6 million employees and families.

Outstanding insurance marketing technology enterprise of the year

Shence Network Science and Technology (Beijing) Co., Ltd.

Shence Data is a big data analysis and marketing technology service provider, which helps enterprises to collect omni-channel marketing data, get through user ID, conduct comprehensive data analysis and realize digital marketing. Shence Data provides an enterprise service model of "PaaS+SaaS", and customers can choose to privatize the deployment, which can improve the security and redevelop the functions at the same time.

In the process of insurance industry transformation, technology and service are the two driving forces. In the past year, many insurance institutions started with digital innovation and quality service, and iterated over all aspects of insurance business, further improving efficiency and user experience, and making beneficial explorations for the high-quality and differentiated development of the industry.In addition to the outstanding representatives, the awards of "Excellent Digital Innovation of the Year" and "Excellent Service of the Year" show the diversified innovation achievements of the insurance industry in China.

Outstanding digital innovation of the year

Pu Yun Lan (Guangzhou) Digital Technology Co., Ltd.: spectral Yun Lan number

Spectrum Blue Cloud SCRM, independently developed by Spectrum Yun Lan, combines three services: "Causal AI algorithm, Spectrum Yun Lan system and in-depth operation methodology of insurance customers" to provide an effective and in-depth overall solution for digital transformation of insurance peers. Eleven years’ experience in the insurance industry has provided a wealth of insurance experience, ideas and team building ideas for Spectrum Blue Cloud SCRM. Using the capabilities of Spectrum Blue Cloud SCRM, insurance companies can experiment in small teams or empower the whole team to realize digital transformation in all aspects of business development, customer operation and team building.

China life insurance co., ltd.: gold collection

"Golden Collection" is a scientific and technological support tool for the normalized customer management system of Chinese Life Insurance Company (601628). It deeply combines technologies such as big data and artificial intelligence to open up the whole process of customer management. Through accurate customer push, fine action support, selected business clues and accurate process records, intelligent services are applied to all aspects of customer management, team management and workplace operation, so as to enhance the independent exhibition ability of marketing partners and the management and operation ability of the workplace. Achieve measurable, low-cost and accurate customer push through the digital platform, and greatly improve the service efficiency of the business front line.

Shanghai Baoyun network information service co., ltd: I Cloud Smart Mirror Risk Control System

I Yunbao Smart Mirror Risk Control System provides full-process risk control for consumers and insurance practitioners before, during and after insurance. Based on the risk knowledge map, the system forms an efficient risk decision engine, which helps insurance institutions to reduce costs and risk control to the greatest extent. Smart Mirror Risk Control System is based on rich and multi-dimensional underlying data layers, and a system layer consisting of an automated modeling platform and a three-party data call engine is built. Combined with rich insurance scenarios, multi-dimensional models such as claim risk model and surrender probability model are built to realize application and empowerment in multi-business scenarios.

Beijing ruikelun intelligent technology co., ltd: Conversation Analysis Insight System

Circular Intelligence and Conversation Analysis Insight System is a personalized communication content analysis and management platform for managers at all levels, which helps managers to restore key nodes in the online and offline communication process, track the real implementation of business strategies and SOP, provide a "grasping hand" for personnel management and provide a basis for SOP iteration. As a new generation of sales management weapon, in the insurance industry, the conversational analysis Insight system of circular intelligence has served many head insurance customers including PICC P&C Insurance Company of China (601319), Taiping Life Insurance Company, Taikang Life Insurance Company, MetLife Insurance Company and Zhongan Insurance Company, helping enterprises to achieve a two-fold increase in sales management efficiency, a 30% increase in the opening rate of key businesses and a 20% increase in the per capita productivity of front-line business personnel.

Shanghai jianjiao technology service co., ltd: Commercial Insurance Big Data Service Platform IDS

Data in Taiwan -IDS commercial insurance big data service platform, with more data running, less people running errands, the pioneer of digital health and the owner of high-tech barriers. Original ARS technology system, focusing on vertical innovation of health care and insurance big data. The original ARS technology system of Jianjiao Technology is a combination of artificial intelligence systematic thinking of "data+computing power+algorithm" and cross-disciplinary systematic innovation based on health economics and actuarial science of health insurance. It uses artificial intelligence big data to accelerate the realization of digital therapy, health management, health risk prediction, etc. At the same time, the results can be accurately applied to multiple scenarios of health insurance protection ecology to reduce costs and increase efficiency.

Beijing you quan zhi hui information technology co., ltd: Intelligent risk control system of Bao Zhun Niu-Aegis

Baozhuniu Company made use of more than three years’ experience in risk control to build a Aegis intelligent risk control system, and constructed a closed loop of data before insurance, during insurance and after insurance, which greatly reduced the risk of compensation and realized the linkage between risk and price. Data-based and intelligent Aegis risk control system can build a risk control model based on massive big data, which can quickly and effectively identify risks, and at the same time, dynamically assess risks and dynamically link pricing with intelligent underwriting, monitor key risk indicators (CRI), monitor risk strategies, dynamically iterate case evaluation and deal with risk control strategies and rules, and finally review risk control strategies retrospectively, and iterate and optimize them.

Zhongan information technology service co., ltd: R&D operation and maintenance integrated platform

Zhongan Technology’s R&D, operation and maintenance integrated platform is the basic idea of Zhongan Technology around "improving efficiency, ensuring quality, reducing cost and visualizing value", which empowers the whole business R&D process of enterprises. After years of experience in supporting Zhongan insurance business and customer service in the financial industry, it has created a set of mature product platforms and solutions, which is the best practical achievement of Zhongan Technology’s combination with foreign technology output, and can provide enterprises and organizations with one-stop DevOps system capacity building programs. At the same time, combined with supporting consulting services, knowledge transfer, and training empowerment, the DevOps system can be successfully implemented within enterprises and organizations, thus helping enterprises and organizations to improve the efficiency and quality of software development and enhance business continuity.

Beijing Shen zhi heng Ji technology co., ltd: Intelligent service platform for insurance operation

As an intelligent operation service platform for insurance claims, Shenzhi Hengji’s self-developed artificial intelligence technology combines with various rule engines to reconstruct the traditional insurance claims business process. With the improvement of Shenzhi Hengji’s product matrix, it gradually has the ability to build a complete intelligent claim service and integrate these core capabilities into an "intelligent service platform for insurance operations". Comprehensively solve the pain points of low operating efficiency, slow claims timeliness, high operating cost and high risk of fraudulent insurance claims, empower the digital operation of health insurance and auto insurance intelligent claims, and reduce the operating costs of enterprises.

Yibao Network Technology (Shanghai) Co., Ltd.: Yi Baoyun Zhongtai

Yi Bao? Cloud platform? It is an insurance middleware platform for insurance companies, insurance brokers/agencies, part-time channels, insurance technology companies and start-ups Support the use of any insurance products and sales channels. Provide all-round technical empowerment for the insurance ecology, support insurance companies to quickly create products, solution providers to achieve rapid innovation, and empower distributors to efficiently develop and embed various insurance apps. Develop new insurance applications, digitize existing insurance applications, and connect insurance with the world. Through Epro Cloud, customers can build an architecture based on cloud, micro-service and scenario application, and provide an extensible architecture for large-batch, high-variability and high-speed insurance solutions in the fast-growing insurance online market. Yibaoyun Zhongtai is a proven enterprise-level solution.

Datong insurance sales service co., ltd: DAC digital customer acquisition and empowerment system

DAC Digital Acquisition of Customer is the first enterprise platform systematic acquisition and empowerment mode launched by Datong Insurance Service. Relying on quick insurance APP and taking service as the starting point, the online closed loop of the whole process from customer acquisition, content, operation, ability growth and evaluation feedback is realized, forming an efficient system for creating value for customers and consultants. DAC digital customer acquisition and empowerment system can achieve innovative customer acquisition and modularization of operation at the same time, establish a sustainable customer acquisition and empowerment system, and cultivate the new ability of service consultants facing the future.

Shenzhen baolian technology co., ltd: Insurance intermediary core system "Tibetan Insurance Map"

The "Tibetan Insurance Map" system is an insurance technology system integrating sales, training and management after ten years’ polishing and six iterations. It can solve a series of pain points such as exhibition billing, product signing, data transmission, system compliance, marketing training, etc., and realize the comprehensive empowerment of insurance intermediaries. The "Collection and Protection Map" system is divided into front-end mobile exhibition system and back-end core business system. Through API, H5+CPS feedback, it has directly connected with the core business systems of nearly 90 insurance companies (including 50 life insurance companies), which can realize real-time data feedback, reconciliation and settlement of insurance companies, and can realize the transaction, payment, reconciliation, settlement and double recording of all kinds of insurance products such as life insurance and property insurance.

Shanghai zhanlve data technology co., ltd: RPA+AI one-stack insurance intelligent risk control service platform

Stack data is an insurance technology company focusing on the field of health insurance risk control. Based on the world’s leading RPA+AI technology, data-driven and combined with insurance business experience, the company has built an integrated health insurance service platform based on knowledge mapping technology and evolutionary machine learning system for customers such as commercial insurance companies and social security agencies, which can effectively solve the problems of serious social security fraud, inefficient claims/underwriting and single insurance product design in the insurance industry.

Beijing yuan Xin hui Bao technology co., ltd: actuarial platform of Center-of-the-Circle Huibao special drug insurance products

The actuarial platform of special drug insurance products developed by Center Huibao has completed the processing and analysis of medical insurance big data and drug use data, and provided an intelligent platform for actuarial assumptions of special drug insurance related responsibilities according to multiple factors such as cancer incident frequency, indication ratio, treatment cycle and dosage, drug cost, population structure, deductible and compensation ratio, and pricing logic algorithm. It is an actuarial wisdom brain integrating data, rules and algorithms. Through this platform, the product actuarial team can quickly maintain information and measure products.

Hangzhou mishu technology co., ltd: Meter Intelligent Medical Audit System

The meter intelligent medical examination system can seamlessly connect with the multiple claims system of insurance companies and manage the data in a unified way. The big data processing and analysis ability of the meter intelligent medical examination system can empower the internal management and visual management data panel of insurance companies, and transform the work tracks of hospitals, doctors, institutions and frontline personnel into visual data, which can be updated in real time and truly reflect the work efficiency and results. Based on convolutional neural network and deep learning technology, the claim data are processed electronically and structurally, and the functions of intelligent non-medical insurance adjustment, unreasonable expense elimination, auxiliary negotiation, litigation support, liability judgment and claim risk control are realized, which helps insurance companies to carry out intelligent audit of medical expenses.

Shanghai shangyong technology co., ltd: Health Beidou Customer Service Insight and Service Platform

"Healthy Beidou" customer service insight and service platform includes three modules. Based on health event radar and service demand recommendation algorithm, the main body of Health Beidou can track the changes of customers’ health status in real time and classify customers. Then, through the "Zhiduoxing" customer portrait system, the accurate customer portrait is carried out, and the most personalized and urgently needed health risk solution is provided for customers by combining the health Beidou service demand recommendation algorithm. For customers who have insight into possible risks, they will provide an active claim settlement plan through "Smart Easy Compensation" to let customers experience the ultimate claim settlement service and payment experience.

Shanghai pingjia technology co., ltd: Eye of the Sky Channel Empowerment Platform

The Eye of the Sky channel empowerment platform is a one-stop service platform to solve insurance transactions and regulatory compliance, which helps automobile manufacturers to realize digital management of insurance business, improve business efficiency and customer data quality, and then promote the renewal business and after-sales output value. The Eye of the Sky-channel empowerment platform is based on the overall technology of the platform, providing services to OEMs and dealers in the form of insurance billing and various management tools, solving the problems of one-click insurance pricing and billing for dealers, customer (new or renewed warranty) management, push repair management, service package operation of non-auto insurance products, promoting the rate of car owners returning to stores, etc., and empowering dealers and OEMs.

Huize insurance broker co., ltd: Jumi innovation model

Jumi platform provides rich product matrix supply chain, efficient online exhibition tools, 7*24-hour operation support such as consultation, underwriting, security and compensation coordination, safe and compliant risk control system and other services, helping independent agents to build personal IP brands, providing service support for like-minded excellent brokers and independent agents from business learning to sales, billing and income, helping to reduce the difficulty of insurance sales, improving the business income of front-line sales personnel and fully satisfying the platform.

Annual quality service

Shuidi company: Water Drop WFind System-Insurance Innovation Service

Shuidibao launched the "W Find" (water drop family insurance needs diagnosis) water drop family security needs diagnosis system. Empower brokers to provide doctor-like demand diagnosis services according to customers’ family population, financial income and expenditure and future expectations. "WFind" family security needs diagnosis system has six steps: sorting out family income and expenditure and financial situation, defining family security needs, understanding family risk gap, designing insurance portfolio solutions for users, making multi-dimensional product comparison, and finally discussing with customers to determine the most suitable family security plan.

You Jia Jian Bao Healthy Technology (Beijing) Co., Ltd.: excellent care of family doctors

Youjia Health is the first to put forward the service mode of "home medical care", that is, by linking the core medical service providers-doctors and nurses at the same time, to create a closed-loop service covering the whole scene of online and offline. By meeting the diverse needs of users, the trust relationship between doctors and patients is established, so as to provide personalized medical and health services throughout the life cycle. Online, doctors are the entrance to medical and health services. Youjia Health has a self-built Internet hospital, and its own and contracted doctor team has reached more than 20,000. Offline, Youjia Health insists on building a nurse network, and has signed more than 30,000 certified nurses, covering 330 cities across the country.

Shenzhen Huada Gene (300676) Co., LtdLife science and technology help insurance, and build an integrated solution of "pre-screening, diagnosis, protection and rehabilitation" for tumors.

As an active practitioner of the construction of a healthy China, Huada Gene adheres to the vision of "gene technology benefits mankind", always puts the service of people’s life and health in a prominent position, actively explores a new mode of joint insurance for genetic testing, and is committed to creating an integrated comprehensive solution of "pre-screening, diagnosis, protection, treatment and health" throughout the whole life cycle of cancer. The customized detection of minimal residual tumor (MRD) can tailor a personalized monitoring scheme for tumor patients. By monitoring the ctDNA in patients’ blood, whether there is minimal residual tumor can be evaluated. In the case of inconclusive imaging, the positive ctDNA can prompt tumor recurrence or metastasis earlier, which is suitable for recurrence monitoring and curative effect monitoring after patients receive radical treatment.

Chongqing dadi finance technology co., ltd: Dadi Jinke Pet Digital Service Platform

In 2020, Dadi Jinke began to lay out the pet service ecology, assisting the parent company Dadi Insurance to build an integrated pet service platform of "service+insurance". The digital platform for pet service consists of five core systems, namely, the value-added service core system, the pet risk control core system, the pet hospital service applet, the self-operated pet mall "Mengpaw Medical Treasure" and the supply chain system.

Shenzhen pilotage new generation technology co., ltd: Zizaixiong Pet Insurance

At the end of 2020, OneDegree Group set up an operation organization in China Mainland in Qianhai, Shenzhen, with the brand name "Free Bear". Free bear relies on Hong Kong OneDegree Insurance Technology Company. Free Bear successfully introduced the experience and resources of Hongkong star pet insurance products in the Mainland, served the new generation of pet owners in China, and provided customers with professional and comprehensive pet medical insurance products and perfect reimbursement process services. In the risk control practice of pet insurance, Zixiong has realized basic identity verification before insurance, anti-fraud verification, personalized premium pricing, risk probability evaluation and risk early warning during insurance, intelligent refusal, compensation evaluation and intelligent flash compensation after insurance.

Brand is an important asset of insurance institutions.This list selected the brands of insurance companies, intermediary companies and agent training brands that performed well in brand building in the past year. They used rich communication channels to convey valuable information and brand image to users, which was recognized by the majority of users.

Insurance industry IP of the year

Zhunzhi insurance broker co., ltd: Shen Lanbao

Deep Blue Insurance is a brand of Concentrated Insurance Brokerage Co., Ltd.. Since its establishment in 2017, Deep Blue Insurance has always adhered to the concept of "neutrality, professionalism and integrity", deeply cultivated the fields of insurance science popularization and product evaluation, and insisted on being good to users, creating a large number of images and videos related to commercial insurance and social security. The content matrix covers all platforms such as WeChat, Tik Tok, Aauto Quicker, Xiaohongshu, bilibili and Zhihu, and has accumulated over 9 million high-viscosity users so far.

New Force of Insurance Brand of the Year

Beijing jiaoyin interactive technology co., ltd: IFA Independent Financial Advisor

IFA Independent Financial Advisor certification, issued by China Business Federation, is a professional competence certificate generally held by wealth management posts in the investment and wealth management industry and generally recognized by insurance, securities, funds and wealth management institutions.

The original intention of IFA independent financial advisor certification program is to provide more and more comprehensive empowerment support for insurance practitioners, help them build their own professional core competitiveness, and meet the diversified financial services needs of customers in a more professional manner.

Excellent new media of the year

Huize insurance broker co., ltd: "Qi Xin Yun Fu" video number

"Qixin Yunfu" is the official self-media account of Qixin Yunfu platform under Huize Insurance Broker for internal and external communication. Since its establishment, it has successively created a number of featured articles and video columns, such as Qixin Small Trend, Big V Talking about Insurance, Bao Si Da Di, and Xiao Q Q Q&A Special Session, to provide 3W+ partners with the viewpoint, content and methodology of self-media account operation, boost the in-depth construction of professional science popularization in the industry, and contribute to consumers’ understanding of insurance.

Brand breakthrough of the year

Huagui Life Insurance Company Limited

Since 2022, the luxury insurance brand has been completely renewed, and the brand image of "Guardian of a Better Life Around You" has been completely displayed, which has diverted the propaganda trend of "Guarding a Better Life" in the industry. At the same time, luxury insurance has blossomed in the new media field. Weibo’s topic "Small goal that can be achieved in five years" and "wish blind box" have repeatedly broken the circle, showing the power of insurance protection to the public. Wechat content, little red book and other platforms have planted grass, and the dissemination content is varied. The planning of "Good Life Calendar" and "Luxury Guardian Series Posters" are deeply in line with the preferences of young people, making insurance show its youthful vitality again and the brand influence of luxury insurance has steadily increased.

In addition to the above-mentioned participating brands, we selected the hot Internet insurance products in 2022 based on the data provided by major insurance sales platforms and the product popularity of major insurances from the media.

Hot Internet Insurance Products of the Year

Hongkang China life

Happy ever after increased whole life insurance.

Pacific health

Enjoy worry-free million medical insurance

Everyone insurance

Yangduoduo No.3 endowment annuity insurance

Guolian life insurance

Darwin 7 critical illness insurance

Picc property and casualty insurance

Big armor No.5 adult accident insurance

China Property Insurance/Yong ‘an Insurance

Blue Ocean No.1 and No.2 Critical Illness Insurance

2023 will be an important year of recovery. At this important node, we should strengthen our confidence, seize the opportunity together with these excellent enterprises, and make unremitting efforts for the development of the insurance industry.

This article first appeared on WeChat WeChat official account: Bao Guan. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　Lead: Send off the keyboard man of New York Fashion Week, get ready for ammunition and wait for London Fashion Week. About London, I really want to see adjectives other than "unconstrained style", because there are also bare breasts and dragon and phoenix dancing! (Editor: Du Mingwei)

　　The following is a group chat record that took place after 11 noon. After that, I completely gave up the idea of sleeping on weekends.

　　The background of the dialogue is after Pam Hogg’s spring and summer 2019 show in London Fashion Week, which has just been "bombed".

　　I just want to say one thing to you: Eat, drink and be merry!

　　I don’t know if you big V bloggers who flew to London from new york are prepared psychologically. After all, this is the place where the design ghosts of Alexander McQueen, Vivienne Westwood and John Galliano, with the titles of "British fashion hooligan", "mother of punk" and "hopeless romantic master", get rich.

　　Fine, at the end of the story, can you please explain that this spinning and jumping dancer suit can still shake your rock sexy disco?

　　If new york is a city with high acceptance, then London is trying to show us how unlimited people are. Or in other words, ask the anti-vice inspection team to find out.

　　In addition to yo-yo color matching and fried crispy Pipi shrimp, Pam Hogg’s show sign is more like a masquerade ball in the old design era.

　　As the song goes: "I wore a veil and a headpiece with fake diamonds to attend this long-awaited masquerade ball." I know this will be my only chance, to be familiar with you but unfamiliar with you … You finally came to me gently and drove away Cinderella’s inferiority complex. "

　　Almost completely changed the shape of the body and the appearance of the face, which may really give Cinderella some courage and look at the prince in the eye. Anyway, you can’t recognize me, so what if it’s a fire.

　　Yes, this understanding must be a standard textbook answer.

　　Ps: The kind that can only appear in old magazines and never appear in real life.

　　Compared with other famous designers in London Fashion Week, she started her own fashion industry in the 1980s, and she is a young designer. At about the same time, Japanese designers broke into the European fashion circle and dismantled the fashion with various tricks that challenged the physical limits, which must have had a profound impact on Pam Hogg.

　　At the same time, she has the dual identity of a designer and a musician. From 1990 to 2000, Pam Hogg made many achievements in the music industry, not only formed the band Doll and Hoggdoll to write lyrics for this band, but also held a roving art exhibition to show the fashion films she directed.

　　It is said that Rhianna (Rihanna), Kylie Minogue (kylie minogue), rock women Alison Mosshart and Siouxsie Sioux, who are friends in the music circle, all love her clothes very much.

　　Everyone loves the clothes she designed. ……

　　I love the clothes she designed. ……

　　Love the clothes she designed ……

　　However, no matter how you recite the scriptures, there is no doubt that China Keyboard Man will never buy it.

　　@ Fanxi: Just fashionable orchid

　　@ Go to Qian Shan to see the setting sun.

　　@ Meng always loves art: I don’t understand the ninth picture.

　　The one on the first floor, if I guess correctly, must be from Zibo. But is it really appropriate for you to describe it as "fashionable"?

　　But there is also a very bad point. Will this give many cutting-edge designers the idea that no matter how much I go too far, there will always be countless fashion editors to give me a round trip?

　　With a strong heart that has seen Pam Hogg, I can finally watch all the shows and spit in London Fashion Week today.

　　On MATTY BOVAN’s runway this year, we finally breathed a sigh of relief about the world’s environmental protection problems, and finally we don’t have to worry about the transition and waste of garbage storage, because no matter how many surplus resources there are, they will be piled up on his clothes in the new season.

　　@ Ayu Xiao Bao: I don’t understand, after all, I’m not an artist.

　　@ Not in the search range: This ….. I don’t understand.

　　Contrasting colors, piling up, modern Superman or Contra, it is really easy to gradually adapt to all kinds of shameful and abnormal elements in London. I even feel that I want to try it, just for a moment.

　　Well, congratulations, it’s about to start to be very BIAN TAI.

　　Britain, of course, it is one-sided to use a country’s design to hold a certain type in place. But from the usual London Fashion Week, there are really few cool or flat designs. If we have to explain, the post-war material shortage more than 50 years ago and the rationing system that was not enough for anything really had a great influence on the designers at that time.

　　However, this kind of London, which is often called "creative", has always proved to be beneficial, always bringing fresher elements to fashion. When these elements are gradually integrated with the actual clothing structure, it will become more and more forward-looking.

　　Soon, I’ll get used to the rhythm of galloping cars on the runway of London Fashion Week.

　　@ 京京京京京京: This series is good.

　　@ Strawberry is just beautiful: it’s really beautiful.

　　@ Xiaobai Meets Cat: Good-looking

　　　　　　 After watching several "accidents" in London Fashion Week all day, RICHARD MALONE finally showed us creativity and fashion, not tit for tat.

　　How about it? Are you getting closer and closer to your ideal street style?

　　Has London Fashion Week just started seen something exciting to look forward to?

　　　Click on the link to review the previous fashion porridge:

　　Fashion porridge Vol.7 | new york’s final article: Laoganma of new york and Lin Yongjian female model who hit her face.

　　Fashion porridge Vol.6 | After watching several shows in new york, it is particularly difficult to turn off the lights when sleeping.

　　Fashion porridge Vol.5 | Black Naomi on the first day after the catwalk? Hack her? Hack her?

　　Fashion porridge Vol.4 | These "shut-up stunning" have seriously caused physical discomfort.

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

　　"Have you increased your powder recently?" They greet each other like this.

　　Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

　　At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

　　Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

　　Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

　　run

　　Using short video platform overhead path

　　I am most concerned about "Is it getting pink recently?"

　　Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

　　On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when you go to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

　　As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

　　On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

　　But when they met, they first asked, "Is it pink?"

　　"It has risen by more than 10,000 this month. What about you?"

　　Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

　　Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

　　"The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

　　In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

　　When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

　　Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons … …”

　　On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings … … He answered patiently one by one.

　　After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

　　In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" … … As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

　　one’s original intention

　　I’m afraid I won’t have the strength to re-plan the future in a few years.

　　Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

　　At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

　　When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

　　Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

　　Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

　　In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

　　Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

　　In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

　　Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

　　Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

　　future

　　Representatives of new professional farmers hope to lead more villagers to find a good way out.

　　In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

　　It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard … …” Friends just "watched", and there were more than 200 comments and praises at once.

　　A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

　　Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

　　Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

　　Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

　　Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

　　In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

　　Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

　　At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

Suitable target: products of 0-2 years old.

Reading duration: about 5 minutes.

Banner refers to banner advertising, which is the most common form of mobile advertising. It generally appears at the top or bottom of the APP interface, including static pictures, GIF pictures, text chains, and animated pictures with multi-frame pictures scrolling.

• Formally, Banner can be divided into static banner, animated banner and interactive banner.
• From the content, Banner can be divided into: pure pictures, graphics and text, and pure text.

Generally, the billing method is mainly based on CPC (cost per click), and the unit price is about 30 cents, and the price fluctuates greatly. It is more common for pure tool apps to use the bottom banner. For example, the air quality APP below.

On the homepage of e-commerce or community-based apps, there are a lot of advertisement spots in the form of announcements. The following picture is a screenshot of the homepage of JD.COM Mall APP, and that JD.COM Express is an announcement, sometimes called a trumpet. The advertising information is continuously scrolled and played.

Screen advertisements are more common in game or video apps, such as the Defending Radish APP in the picture below. Screen-inserted advertisements are also divided into static pictures and GIF pictures, which are generally accurate advertising promotion forms with stronger visual impact and better advertising effect. Advertising effect is generally negatively correlated with user experience. Screen-inserted advertising is better and more profitable than banner’s advertising, but it affects user experience.

Generally, CPA (such as user download and registration) is the main charging method, and there are also CPM (cost per thousand people) and CPC (cost per click) payment methods.

Full Screen Ads have been used by almost every APP. When the user opens the APP, it appears in full screen mode for about 3 seconds (generally it can be skipped), which can be a static picture, a multi-frame animation or a Flash effect.

At that time, the flash advertisement of No.1 car and Uber really surprised me, and Airbnb also used flash-style open-screen advertisements. However, the full-screen advertisement in Flash mode will make the APP installation package too large, so it is generally not used.

In addition to the open-screen advertisement when entering the APP, sometimes there will be full-screen advertisements due to misoperation in the game. When Shanghai Metro is connected to Peanut Metro wifi, there will also be full-screen advertisements that are forced to stay for 3 seconds.

Full-screen advertising charges are high, mainly in the form of CPM (thousand-person display cost).

Rich Media is relative to pictures, because it has the way of animation, sound, video or interactive information dissemination. Summary in a word: rich media is a way of information dissemination, and rich media advertising refers to the form of advertising expressed in this way of communication.

Rich media advertising, for users, means that the advertisements they see are cool, for advertisers, they can better display their products, and for Internet companies, they just need to load more advertising materials.

Feeds Ads are often mixed with normal information on timeline, which is not easy to be recognized, and users unconsciously finish reading the ads. Common in social apps, such as friends circle, Weibo, Instagram, and information apps, such as today’s headlines and Netease News.

The integration wall is common in some game apps. By giving players free game coins, players are encouraged to download and register other game apps, so as to achieve the purpose of profit or mutual diversion.

In addition, some third-party platforms encourage users to download the promoted APP in the form of points or phone bills for high advertising revenue.

Generally, the integrating wall is paid by CPA (such as registered download) for advertising effect, and the unit price is between 0.6 and 4 yuan. As long as you are willing to spend money, it is easy to get to the APPStore ranking version, and many apps are promoted and brushed through the integral wall.

On mobile video platforms such as iQiyi Youku, there are two common forms of advertising: patch and corner sign.

1) Patch:If you are a non-member, you will usually see a short video advertisement pushed accurately before the video starts. The following picture is a screenshot of the patch advertisement of iQiyi APP.

It is a smart choice to allow viewers to skip the patch advertisement after watching it for a few seconds. The audience forces them to watch it even if they don’t like it, which leads to poor user experience and no benefit to advertisers. It is better to allow users to skip, and judge which kind of advertisements this user is more interested in by marking the skipping time point, so as to achieve more accurate advertisement push.

2) Angle mark:Advertising forms that appear next to the video playing window in a transparent style generally have dynamic effects so as to attract users’ attention during viewing. The corner marker is allowed to be turned off by the user.

There are different opinions on the definition of Native Advertising. My understanding is that the content of advertising is native advertising.

The best example is Qipa’s program: "A fashion APP with a house and a car, money and power is not as good as a fashion app", "Yaha coffee that can only be chatted happily after drinking", and the international brand "More cereals and oats" …

The audience who like to watch Qipa’s story will be able to recite it, and these fancy slogans even become jokes between friends.

Content-oriented advertising can maximize revenue.

Bidding ranking is generally paid according to CPC (cost per click), and the most famous cases are Baidu and Taobao’s search results.

Bidding products will appear in the top position of search results, and are highly related to the content retrieved by users, which increases the accuracy of advertising promotion and easily attracts users’ attention and clicks, so the delivery effect is more obvious.

I received an advertising leaflet at the company gate after work yesterday, as shown below. Nowadays, leaflets are all changed to red envelopes, and the same paper size has different advertising effects. Life is full of creativity.

Author: pmwiki (WeChat official account: pmwiki), a product dog in business. I write articles to urge myself to think independently and to see how long I can persist. The content is mostly product sentiment, reading notes and life thinking.

This article was originally published by @pmwiki (Everyone is a product manager. Reprinting is prohibited without permission.

On May 20th this year, Ke Holdings Inc. issued an obituary, and Zuo Hui died of illness at the age of 50. After the news came out, many people in the real estate industry remembered it. Zuo Hui is known as a leading figure in the real estate brokerage industry. In the past 20 years, the chain home led by Zuo Hui has been integrated into many cities in China, forming the capillary of its offline network. At the same time, its online service platform, Ke Holdings Inc., has promoted the construction and reshaping of the rules of the real estate brokerage industry.

　　This report is compiled in accordance with the requirements of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information and the Regulations of Beijing Municipality on the Openness of Government Information, and based on the annual reports of various government information disclosure agencies in Miyun District of Beijing in 2018.

　　The full text includes the key work of information and government affairs disclosure of Miyun District Government in Beijing in 2018, the release and interpretation of information in key areas, the existing shortcomings and the next key work, as well as the relevant data of government information disclosure such as active disclosure, response interpretation, disclosure upon application, administrative reconsideration, administrative litigation and reporting.

　　The statistical period of the data listed in this report is from January 1, 2018 to December 31, 2018. The electronic version of this report can be downloaded from the government information disclosure column of "Beijing Miyun" website.

　　In 2018, Miyun District thoroughly studied and implemented the spirit of the 19th National Congress of the Communist Party of China and the Second and Third Plenary Sessions of the 19th Central Committee, and under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, thoroughly implemented the Opinions on Comprehensively Promoting the Openness of Government Affairs and the Implementation Rules of Opinions on Comprehensively Promoting the Openness of Government Affairs. In accordance with the requirements of "Key Points of Government Affairs Openness in Beijing in 2018" (Beijing Zhengban Fa [2018] No.19) and "Notice of the General Office of Beijing Municipal People’s Government on Promoting Government Information Openness in Some Key Areas" (Beijing Zhengban Zi [2018] No.23), we will strive to achieve new breakthroughs in the fields of information openness, government affairs openness, interpretation and response, public participation, website construction and so on around the work of two-level centers in urban areas.

　　First, the annual key work

　　(1) Strengthen organizational leadership and improve system construction.

　　Implement the "Regulations on the Openness of Government Information in People’s Republic of China (PRC)" and strictly implement the review procedures for government information disclosure. Before the disclosure of government information, it should be strictly examined according to laws and regulations, and the relationship between information disclosure and keeping state secrets should be properly handled. Strengthen the analysis and judgment on the content expression, the timing and the way of publicity, so as to avoid problems such as information release breaking faith, causing improper speculation, damaging the credibility of the government and affecting social stability. For government information involving personal privacy, in addition to disciplinary public announcements and mandatory information disclosure, it is necessary to do a good job of de-marking when making public, and protect the personal information of relevant personnel according to law.

　　On the basis of in-depth investigation and extensive solicitation of opinions, we will compile and issue the Key Points of Government Affairs Disclosure in Miyun District of Beijing in 2018 and the Notice of Beijing Miyun District People’s Government Office on Promoting Government Information Disclosure in Some Key Areas, refine the disclosure tasks, clarify the division of responsibilities, earnestly implement the government information disclosure in areas such as financial budget and final accounts, approval and implementation of major construction projects, allocation of public resources, and construction of social welfare undertakings, and disclose relevant information in a prominent position on the portal website.

　　Strengthen policy interpretation and establish a full chain management mechanism for policy interpretation. The "Implementation Plan for the Public Release and Interpretation of Policy Documents of Administrative Organs in Miyun District of Beijing" was issued, focusing on the key work of the district government in 2018, further intensifying the interpretation, and insisting on the simultaneous research, deployment and promotion of important documents, major decisions, key work and policy interpretation, and rationally guiding social expectations. Implement the interpretation of the whole chain management, and do a good job of policy briefing interpretation and expected guidance before the document is published; When the document is published, the relevant interpretation materials and documents are published on the government website and the media simultaneously; During the implementation of the document, the public opinion should be closely followed, interpreted in sections, multiple times and continuously, and doubts and doubts should be solved in time to enhance initiative, pertinence and timeliness.

　　We will promote openness in decision-making, establish a system of pre-disclosure and implementation of major decisions, and regard openness and transparency as the basic requirements of government work. For major decisions that involve the vital interests of the public and need to be widely known by the society, administrative organs at all levels announce the draft decision and decision-making basis to the public before making decisions, and listen to public opinions extensively. The time for soliciting opinions is generally not less than 5 working days. After soliciting opinions, timely disclose the adoption of opinions; Explain the reasons for not adopting the relatively concentrated opinions and suggestions. Promote the disclosure of the implementation of important policies and measures and key tasks, and fully disclose information such as implementation steps, specific measures, division of responsibilities, and work progress.

　　(2) lay a solid foundation for work and make information public.

　　First, broaden the breadth of publicity and do a good job of active publicity. In accordance with the scope of active disclosure required by the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information and the Regulations of Beijing Municipality on the Openness of Government Information, we should carefully sort out government information, improve the dynamic catalogue of information attribute conversion and the system of examination and approval, and operate the dynamic management mechanism of converting undisclosed information into public information and converting information into active public information according to application. As of December 31, 2018, the whole region had voluntarily disclosed 52,714 pieces of government information through the government information disclosure column of Beijing Miyun website. Among them, 9291 pieces of information were voluntarily disclosed this year, including 411 pieces of administrative duties, 265 pieces of institutional functions, 243 pieces of planning, 7647 pieces of business dynamics and 725 pieces of regulatory documents. The district government regularly transfers 972 copies of paper government information to the urban two-level government service halls, libraries, archives offices and other units; More than 2,000 copies of the Miyun District People’s Government Bulletin were compiled and distributed in four issues. The information disclosure window of the district government received 1,313 consultations this year, including 710 telephone consultations, 603 on-site consultations, 420 on-site visits and 1,630 column visits.

　　The second is to strictly administer according to law and standardize the application. In 2018, Miyun District strictly regulated the open work according to the application. Ensure that the acceptance channels and consultation telephones are unblocked; Ensure the legality of the reply time limit, the standardization of the reply form, and the standardization and pertinence of the reply content; Ensure that the relevant provisions of the Regulations on the Openness of Government Information are quoted in the reply notice, and the relief channels are clearly indicated; Ensure the completeness of the statutory contents of the Guide to the Openness of Government Information; Ensure the accuracy of the public places indicated in the Guide to the Openness of Government Information. As of December 31st, 461 applications have been accepted by public institutions in the whole region this year, including 39 by the district government and its offices, 104 by towns and streets, 180 by district departments and 138 by manubrium departments. Organized more than 50 special conferences and successfully handled many difficult and complicated applications. All units replied to the applicant within the prescribed time limit, and the satisfaction rate of the reply was 100%, which led to 3 administrative reconsideration and maintained the reply made by the administrative organ; No administrative proceedings have taken place. The contents of the application mainly focus on land requisition and demolition, project examination and approval, urban planning, financial funds, environmental protection, social security and other issues involving the vital interests of the masses. The key tasks involved in the application include the renovation of large-scale livestock farms in the forbidden areas, the renovation of shanty towns in Wanggezhuang Village of Shilibao Town, the construction of 50 village-level medical pension facilities, the collective land requisition and demolition of Miyun section of Beijing-Shenyang Passenger Dedicated Line, and the renovation of shanty towns in Liulinchi area, a new countryside in Mujiayu Town.

　　(three) around the central work, promote the openness of government affairs.

　　1. In strict accordance with the work requirements of the Notice of the General Office of Beijing Municipal People’s Government on Printing and Distributing the Key Points of Beijing’s Government Affairs Disclosure in 2018 (No.19 [2018] of Beijing Municipal Government Office) on the disclosure of government information in key areas, and in accordance with the division of labor plan determined by the Notice of the General Office of Beijing Municipal People’s Government on Promoting the Disclosure of Government Information in Several Key Areas (No.23 [2018] of Beijing Municipal Government Office), we will earnestly do a good job in financial budgeting. Fully disclose financial budget and final accounts information, and formulate measures for the disclosure of government debt information at the municipal and district levels. Combined with the actual selection of major construction projects with high social concern in the region, we should highlight the publicity of the winning bid results, the conclusion and performance of the contract, the land acquisition plan, the land acquisition compensation and resettlement plan and other information. Do a good job in the disclosure of public resources transaction announcements, qualification examination results, transaction process information, transaction information, performance information and related change information according to law, and promote the transparency of the whole process of public resources allocation. We will further promote the disclosure of information such as accurate poverty alleviation, social assistance, food safety, investigation and handling of major environmental pollution and ecological damage incidents, and pay attention to the use of technical means to realize the retrievability, verification and utilization of public information.

　　2. Explore the compilation and full implementation of the Full List of Government Affairs Openness in Miyun District. We will fully implement the basic directory system of voluntary disclosure, and explore the preparation of a full list of government affairs disclosure on the basis of the public list of key areas. Twenty towns, streets and 45 district government departments will comprehensively sort out the government information in the process of performing their duties, find out the base, and initially complete the "Full List of Government Affairs Disclosure in Miyun District", which was submitted to the general office of the municipal government on June 20. At the beginning of November, the district government office organized a work promotion meeting to deploy and implement the contents of the "Full List" to be fully disclosed. Before December 20, 65 units in the whole region realized that public information covered the whole process of government affairs, so as to be "open and open".

　　3. Strengthen the interaction between the government and the people and promote the opening of meetings. Establish and improve the system of NPC deputies, CPPCC members, experts and scholars, and citizen representatives to attend government meetings as nonvoting delegates, and enhance the transparency of decision-making. The 43rd executive meeting of the district government selected the topic of "Planning and Allocation Plan of Life Service Industry in Miyun District submitted for approval by the District Commercial Committee", invited two representatives of citizens to attend, and put forward opinions and suggestions on this topic. The participants warmly applauded the speeches of the representatives of citizens, and Pan Linzhu, the district head, thanked them for their suggestions and suggestions. When the Office of the Director of the District Civil Affairs Bureau deliberated and allocated the issue of subsidizing the electricity consumption of urban and rural low-income families in the third quarter of 2018, it invited NPC deputies, CPPCC members and low-income residents to attend the meeting as nonvoting delegates, which also achieved good results. Other towns, streets and departments have also established relevant mechanisms to open meetings one after another.

　　4, expand public participation, to carry out government affairs open day activities. Formulate the activity plan of the government open day, and select the district government service office, the district people’s insurance bureau, the district food and drug administration, the Gulou street, the orchard street and other departments and towns and streets as pilot units to carry out the "zero distance between the government and you" government open day activity in advance. Established three activity themes: government service, comprehensive law enforcement and safety supervision, and set up six open points. Publish an announcement on the government website in advance and invite the general public to sign up. On November 30th, the Employment Hall and Social Security Hall of the District People’s Insurance Bureau took the lead in opening to the public, invited citizens’ representatives into the office hall, watched the business process, exchanged views with window business personnel, and listened to everyone’s opinions and suggestions. Gulou Street, Orchard Street, District Government Affairs Service Office and District Food and Drug Administration have also carried out government affairs opening activities one after another. Citizens walked into government affairs service centers, comprehensive law enforcement centers and food safety monitoring stations to let the people know about the government’s work all the time, and had discussions with district people’s congress representatives and citizens’ representatives, from asking the citizens to see and listen to what they said, so as to let them feel the determination and sincerity of the government to do a good job at their doorstep.

　　(4) Strengthen platform construction and promote the intensification of government websites.

　　Conscientiously implement the "Guidelines for the Development of Government Websites" and issue the "Work Plan for the Implementation of the" Guidelines for the Development of Government Websites "by the Miyun District People’s Government Office in Beijing. Strengthen the content construction of government websites, enrich information resources, and strengthen functions such as information search and service. Strictly carry out the integration process of government websites and standardize the management of government website names and domain names. Vigorously promote the intensification of government website construction, strengthen website construction and integrate information resources. The website integration of Miyun district government was completed ahead of schedule, and 51 government websites have migrated their data to the portal website of the district government, realizing "one network in the whole region". At present, the district government website does not support Internet Protocol Version 6 (IPv6) for the time being, and the new version of the district portal website is under construction, and will support Internet Protocol Version 6 (IPv6) after it is put into operation.

　　(5) Strengthen diversified training and improve the quality of the team.

　　Organized four large-scale trainings in the whole region, involving the upgrading and transformation of the open system, the preparation of the full list of government affairs disclosure, the integration and construction of government websites and the promotion of government affairs disclosure, with more than 420 participants; Carry out 4 batches of open special training according to the application, and participate in more than 50 trainings; Continue to strengthen peer-to-peer guidance, guiding more than 200 people. Through training, the awareness of leaders and staff in charge of various departments and towns and streets in administration according to law and openness of government affairs has been further enhanced, and the ability to handle applications and manage websites has been strengthened.

　　Second, information disclosure data

　　(a) take the initiative to disclose the situation

　　In 2018, the number of government information voluntarily disclosed was 18,506. 274 normative documents were voluntarily disclosed: 739 normative documents were issued. Number of open government information in key areas. Among them, the number of financial budget final accounts, "three public funds" and administrative funds information is 343; Take the initiative to disclose the construction plan of affordable housing project, the start and completion of the project, the distribution and withdrawal of affordable housing and other information 140; Take the initiative to disclose information such as food safety standards, food production and operation licenses, special inspections and rectification, etc. 54; The number of information such as environmental verification and approval, environmental status bulletin and major environmental emergencies is voluntarily disclosed; The number of information such as illegal bidding activities and their handling, the holding or leading position of state-owned funds, and the projects that should be tendered according to law 165; The number of government initiatives, disposal progress, risk early warning, preventive measures and other information about production safety accidents; Take the initiative to disclose information such as approval of agricultural land conversion to construction land, approval of collective land expropriation, announcement of land expropriation, announcement of compensation and resettlement for land expropriation, and settlement of collective land expropriation. The number of information such as the items, prices, basis, implementation time and scope of government-guided prices, government pricing and adjustment of charging standards; The number of information such as warning information and good information in the enterprise credit information system of this Municipality is 0; The number of information such as the audit results of government departments’ budget implementation is voluntarily disclosed 20; The number of information on the supervision and management of public enterprises and institutions closely related to the interests of the people by administrative organs is voluntarily disclosed;Voluntary disclosure of other information and other information decided by the Municipal People’s Government.

　　The disclosure of government information through different channels and ways, including the number of government information published in the government gazette 68; The number of government information published on government websites (including public columns) is 15492; The number of open government information in government affairs Weibo 7; The number of government information disclosed by government WeChat is 2229; Number of other ways to disclose government information 579.

　　(B) Response to concerns and policy interpretation

　　Number of hot spots responding to public concern 20. Including, the total number of times to participate in or hold press conferences 7 (the number of times the main responsible comrades participated in press conferences 3). The number of online interviews on the government website is 0 (the number of online interviews attended by leading comrades on the government website is 0). Number of policy interpretation manuscripts published 114; The number of Weibo WeChat response events is 0; Number of other response events 20.

　　(three) according to the application for disclosure.

　　1. Application status

　　The total number of applications in the whole region is 323 (excluding manubrium departments), including 219 in the district government departments and 104 in the towns and streets. Among the application methods, 185 applications were made in person, accounting for 55% of the total; 0 applications were made by fax, accounting for 0% of the total; 40 applications were submitted through the Internet, accounting for 3% of the total; 176 applications were made by letter, accounting for 42% of the total. (Because the same application can be filed in multiple ways, the sum of classified applications is greater than the total number of applications. )

　　2. Response

　　There were 323 applications in the whole region (excluding manubrium Department), 259 were answered on schedule and 32 were postponed.

　　Of the 323 applications that have been answered:

　　75 items "belong to the scope of voluntary disclosure", accounting for 24% of the total;

　　118 "consent to disclosure", accounting for 42% of the total;

　　24 "agreed to partial disclosure", accounting for 9% of the total;

　　24 items of "disapproval of disclosure": among them, 0 items involved in state secrets; Involving 2 business secrets; 0 items involving personal privacy; Endanger national security, public safety, economic security and social stability 0; 19 items of government information not referred to in the Regulations; 8 other circumstances stipulated by laws and regulations. (Because the same application involves more than two kinds of "disapproval" disclosure situations, the sum of classification is greater than the total. )

　　24 items "not disclosed by this administrative organ", accounting for 8% of the total;

　　120 "application information does not exist", accounting for 44% of the total;

　　"Inform to make changes and supplements" 5 items, accounting for 2% of the total;

　　There are 11 cases of "informing through other channels", accounting for 4% of the total.

　　3 according to the application of public government information charges.

　　In accordance with the requirements of the Notice of the Municipal Finance Bureau and the Municipal Development and Reform Commission on Cleaning up and Regulating a Batch of Relevant Policies for Administrative Charges (Jing Cai Zong [2017] No.569), since April 1, 2017, the city has stopped charging fees for the disclosure of government information upon application. From January 1, 2018 to December 31, 2018, our district did not charge for the disclosure of government information upon application.

　　(four) administrative reconsideration, litigation and reporting.

　　1. Administrative reconsideration

　　Three administrative reconsideration cases caused by the disclosure of government information by administrative organs in the whole region all maintained the government information disclosure reply made by administrative organs.

　　2. Administrative litigation

　　There are no administrative litigation cases caused by the disclosure of government information in all administrative organs in the region.

　　Step 3 report

　　The district government information disclosure office received two reports related to government information disclosure, which were verified to be inaccurate.

　　(5) Institution building and security training.

　　The number of specialized institutions for information disclosure in the local government is 65, and the number of access points for government information disclosure is 66; 66 staff engaged in government information disclosure, including 3 full-time staff; Number of part-time employees 63; The special fund for government information disclosure is 300,000 yuan; The number of government information disclosure work conferences or special conferences held in the whole region is 98; Number of training courses held 59; The number of people trained is 1678.

　　Third, the existing shortcomings

　　Looking back on the work of the whole year, great progress has been made, but according to the new situation and new tasks, combined with the reality of Miyun, there are still some shortcomings in the information and government affairs disclosure work of our district government.

　　First, there is still a gap between the overall promotion of government affairs openness and the concerns and needs of society and the people. According to the work objective of the Implementation Opinions of the General Office of the Beijing Municipal Committee of the Communist Party of China and the General Office of the Beijing Municipal People’s Government, there is still a lot of work to be done in our district. Deepening the content of government affairs disclosure, strengthening the voice of the government, expanding public participation, institutionalization, standardization and information construction of government affairs disclosure need to be continuously promoted, and there is still a certain distance from realizing the realization of public content covering the whole process of power operation and government services.

　　Second, there is still a gap between the requirements of open work according to application and administration according to law and the needs of the public. The People’s Republic of China (PRC) Municipal Government Information Disclosure Ordinance is being revised, and the newly revised Ordinance will make up for many shortcomings of the current Ordinance. However, many difficulties in application-based work will persist for a long time. How to fully implement the revised Ordinance, continuously improve the mechanism of application-based disclosure, improve the quality of the disclosure team, and reduce administrative reconsideration and administrative litigation caused by information disclosure needs further research and exploration.

　　Fourth, the next step

　　In-depth study and implementation of the spirit of the 19th National Congress of the Communist Party of China, guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, and in accordance with the requirements of building a government ruled by law, an innovative government, a clean government and a service-oriented government, we will comprehensively promote the information and government affairs disclosure work of our district government.

　　(a) to further standardize the disclosure according to the application and improve the level of administration according to law. Continue to strengthen education and training, enhance the understanding of application-based work at all levels, and further standardize the three links of public acceptance, handling and reply according to applications. Strengthen administration according to law, invest more efforts to deal with the difficult problems of application, minimize the occurrence of administrative reconsideration and litigation cases, and avoid the situation that the decision on application is revoked or even lost. At the same time, in accordance with the overall deployment of the Municipal Affairs Service Bureau, make preparations for the implementation of the revised Regulations.

　　(two) to realize the intensive construction of government websites and improve the convenient and orderly service function.

　　In 2019, the 82 tasks listed in the Implementation Opinions of the General Office of the Beijing Municipal People’s Government on Implementing the Guidelines for the Development of Government Websites (Beijing Zhengban Fa [2017] No.51) will be fully and continuously implemented, and the website survey, investigation, standardized and intensive integration, docking and other work will be done well. By the end of August 2019, the integrated website of the district government will be revised and launched. As the website authority, the district government office is responsible for the overall planning, supervision and assessment, assessment and supervision and accountability of government websites. Accelerate the integration and sharing of information resources, so as to make the website opening and integration more standardized and orderly, the service function more perfect and convenient, the information data more intensive and open, the security protection more stable and reliable, and the guarantee mechanism more sound and powerful.

　　(two) to strengthen the interaction between the government and the people and public participation, and comprehensively carry out the opening of the meeting and the open day of government affairs. With the opening of the district government executive meeting as a template, the mayor’s office meeting and the director/director’s office meeting will be opened in all towns, streets and departments, gradually increasing the scope of citizens’ participation in government decision-making, increasing the interaction between the government and the people, and enhancing the credibility of the government. Expand public participation, on the basis of pilot work, carry out government affairs open day activities throughout the region, broaden the open field, innovate the open form, and make the open day an important platform for citizens to understand the government and communicate with the people.

Statistical table of government information disclosure

(2018)

　 　 Special feature of 1905 film network "When she was young, she was like a flower. Now she is like a tree, which allows many people to enjoy the cool in her shade." This is Hong Kong director Lin Yihua’s evaluation of Zhang Aijia. On March 23rd, director Zhang Aijia’s new film "Missing You" was shown as the opening film of the Hong Kong International Film Festival. With this film, Hong Kong actor Liang Luoshi, who had never met for a long time, also came back to share the warmth and coldness of the bustling city with Joseph Chang, Ke Yulun and Li Xinjie. When we talk about Zhang Aijia again, there are still too many topics worth talking about.

　 　 In his forty-two years as a filmmaker, Zhang Aijia has mastered multiple identities, leaving a deep mark on Hong Kong and Taiwan film circles. As an actress, she won two Golden Horse Awards in Taiwan and two Hong Kong Awards respectively. As a director, from "Little Girl Fishing" to "20 30 40" received rave reviews; As a predecessor, her artists such as Jacklyn Wu, Rene Liu and Li Xinjie are outstanding; As a singer, a song "The Price of Love" has been sung so far; As the owner of an entertainment company, she excavated Yang Dechang and helped Kenneth Bi, known as the "mother of the new wave of Taiwan Province movies"; Even the objects of her scandal are Tayu Lo, Yang Dechang and other industries.

　 　 She studied under Li Hanxiang and Hu Jinquan, cooperated with famous directors from Hong Kong and Taiwan, such as Ang Lee, Xu Anhua, Du Qifeng and Zhang Wanting. She was nominated for the Oscar for Best Supporting Actress for The Red Violin, which was co-produced by Canada and France. She was the first Asian actress to be selected as the focus of the Toronto Film Festival. Now, 23 years later, Zhang Aijia has once again become the "focus shadow" at the Hong Kong International Film Festival which she is familiar with.

Multiple Notes on Feminism: Idealization is Zhang Aijia’s film label.

　 　 When it comes to Zhang Aijia, I have to mention feminism. Her films usually feature women. But everyone has a set of opinions about feminism, and not every annotation is suitable for describing Zhang Aijia’s works. Traditionally, it is believed that the purpose of feminism is to resist and win the rights of men. However, the feminism embodied in Zhang Aijia’s films does not mean to belittle men, but rather reflects the mutual understanding and tolerance between the two sexes, so that men and women can realize their own existence value in an equal relationship. Just like in "Little Girl Fishing", in the face of her boyfriend Jiang Wei’s selfish and disrespectful love, Xiaoyu went from initial resignation to later obedience to inner judgment, and stayed to take care of the sick Mario. This is a woman’s affirmation of self-worth judgment, and it is also a sober reflection after losing herself in love.

　 　 At the end of 1970s and the beginning of 1980s, Hong Kong and Taiwan films, represented by Xu Anhua and Zhang Aijia, rose a feminist trend, which was greatly influenced by contemporary European and American films. Kramer vs. kramer, which won the Oscar in 1979, catered to the new family model of women’s liberation movement, and was widely welcomed by women. In the same year, Tess directed by roman polanski, Deep in My Heart starring sally field in 1984 and many other films triggered worldwide discussions on women’s movies. Zhang Aijia, who has settled in the United States with her mother since childhood, has its natural advantages in feeling the new wave.

　 　 At the same time, there were filmmakers who showed obvious feminist characteristics, as well as Hong Kong directors Xu Anhua and Zhang Wanting. People always liked to compare these three female directors together. However, unlike Xu Anhua’s cold documentary and Zhang Wanting’s euphemistic dream, Zhang Aijia’s handling of female roles was more idealistic. Even if she suffered more hardships, the heroine would eventually get out of the knot and have a cool and positive attitude and a beautiful and stable life. Lily in 20 30 40 experienced her husband’s betrayal and divorce, although she tried to find a different partner. The young and gentle gentleman in Heartbeat, although he has been missing out all his life and can’t get married, both of them live a superior life and turn their regrets into precious memories of life; In Favorite, Wu Mingbao and Bai Yun fell in love with the same man. Finally, Bai Yun left with her child. After decades, the two women met again to recount their past grievances, and there was no more uproar. The ending of Zhang Aijia’s works will never make people feel desperate.

AUO above lover not full captures delicate and ambiguous same-sex feelings.

　 　 Zhang Aijia once mentioned in an interview: "When girls grow up, there must be intimate relationships between women. Such vague feelings are earlier than boys. Later, we will all get married and have children. This feeling will not have any impact on our marriage." The ambiguous feelings between the same sex are also delicate and touching under the lens of Zhang Aijia, such as Chen Li and Xiao Rou in Heart, such as Xiaojie and A Tong in 20 30 40.

　 　 Zhang Aijia’s description of same-sex feelings is more of a hazy and beautiful feeling mixed between friendship and love, but the audience can feel it from the picture. The weight of this kind of memories of youth is enough to be remembered and treasured for a lifetime. In Heartbeat, Chen Li, who has reached middle age, cried and told her husband Haojun to leave, and finally admitted that she had always loved Xiaorou. She and Haojun silently loved the same woman. In "20 30 40", Xiaojie and A Tong bid farewell to the tearful kiss at the airport, which is not only a farewell, but also a beautiful ending for the beautiful friendship gained during the pursuit of "Star Dream".

　 　 Some of this concern for same-sex feelings is very straightforward. For example, in Hainan Chicken Rice directed by Kenneth Bi, Zhang Aijia plays Jane, the mother of three gay sons, who has broken his heart about the sexual orientation of the three sons, but also pays attention to the expression of girlfriends’ feelings. For example, in Yang Dechang’s One Day at the Beach, Zhang Aijia not only has a heart-to-heart relationship with the pianist played by Hu Yinmeng, the ex-girlfriend of his brother, but also has a good girlfriend around him. Same-sex love, appearing in Zhang Aijia’s films, is euphemistic, delicate, fresh and natural between friends and lovers.

　 　 Liang Luoshi, the star of this new work Niannian, once played a homosexual with Rainie Yang in Tattoo, and his handsome tattoo of flowers on the other side is still impressive. This time, I collaborated with Zhang Aijia to "Calm down, slow down" in Missing. Liang Luoshi plays a young female artist, talking with her past, discussing affection and love. Two women who have had a different perspective on same-sex feelings get together to create, which is also considered as a gas field.

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