Suitable target: products of 0-2 years old.

Reading duration: about 5 minutes.

Banner refers to banner advertising, which is the most common form of mobile advertising. It generally appears at the top or bottom of the APP interface, including static pictures, GIF pictures, text chains, and animated pictures with multi-frame pictures scrolling.

• Formally, Banner can be divided into static banner, animated banner and interactive banner.
• From the content, Banner can be divided into: pure pictures, graphics and text, and pure text.

Generally, the billing method is mainly based on CPC (cost per click), and the unit price is about 30 cents, and the price fluctuates greatly. It is more common for pure tool apps to use the bottom banner. For example, the air quality APP below.

On the homepage of e-commerce or community-based apps, there are a lot of advertisement spots in the form of announcements. The following picture is a screenshot of the homepage of JD.COM Mall APP, and that JD.COM Express is an announcement, sometimes called a trumpet. The advertising information is continuously scrolled and played.

Screen advertisements are more common in game or video apps, such as the Defending Radish APP in the picture below. Screen-inserted advertisements are also divided into static pictures and GIF pictures, which are generally accurate advertising promotion forms with stronger visual impact and better advertising effect. Advertising effect is generally negatively correlated with user experience. Screen-inserted advertising is better and more profitable than banner’s advertising, but it affects user experience.

Generally, CPA (such as user download and registration) is the main charging method, and there are also CPM (cost per thousand people) and CPC (cost per click) payment methods.

Full Screen Ads have been used by almost every APP. When the user opens the APP, it appears in full screen mode for about 3 seconds (generally it can be skipped), which can be a static picture, a multi-frame animation or a Flash effect.

At that time, the flash advertisement of No.1 car and Uber really surprised me, and Airbnb also used flash-style open-screen advertisements. However, the full-screen advertisement in Flash mode will make the APP installation package too large, so it is generally not used.

In addition to the open-screen advertisement when entering the APP, sometimes there will be full-screen advertisements due to misoperation in the game. When Shanghai Metro is connected to Peanut Metro wifi, there will also be full-screen advertisements that are forced to stay for 3 seconds.

Full-screen advertising charges are high, mainly in the form of CPM (thousand-person display cost).

Rich Media is relative to pictures, because it has the way of animation, sound, video or interactive information dissemination. Summary in a word: rich media is a way of information dissemination, and rich media advertising refers to the form of advertising expressed in this way of communication.

Rich media advertising, for users, means that the advertisements they see are cool, for advertisers, they can better display their products, and for Internet companies, they just need to load more advertising materials.

Feeds Ads are often mixed with normal information on timeline, which is not easy to be recognized, and users unconsciously finish reading the ads. Common in social apps, such as friends circle, Weibo, Instagram, and information apps, such as today’s headlines and Netease News.

The integration wall is common in some game apps. By giving players free game coins, players are encouraged to download and register other game apps, so as to achieve the purpose of profit or mutual diversion.

In addition, some third-party platforms encourage users to download the promoted APP in the form of points or phone bills for high advertising revenue.

Generally, the integrating wall is paid by CPA (such as registered download) for advertising effect, and the unit price is between 0.6 and 4 yuan. As long as you are willing to spend money, it is easy to get to the APPStore ranking version, and many apps are promoted and brushed through the integral wall.

On mobile video platforms such as iQiyi Youku, there are two common forms of advertising: patch and corner sign.

1) Patch:If you are a non-member, you will usually see a short video advertisement pushed accurately before the video starts. The following picture is a screenshot of the patch advertisement of iQiyi APP.

It is a smart choice to allow viewers to skip the patch advertisement after watching it for a few seconds. The audience forces them to watch it even if they don’t like it, which leads to poor user experience and no benefit to advertisers. It is better to allow users to skip, and judge which kind of advertisements this user is more interested in by marking the skipping time point, so as to achieve more accurate advertisement push.

2) Angle mark:Advertising forms that appear next to the video playing window in a transparent style generally have dynamic effects so as to attract users’ attention during viewing. The corner marker is allowed to be turned off by the user.

There are different opinions on the definition of Native Advertising. My understanding is that the content of advertising is native advertising.

The best example is Qipa’s program: "A fashion APP with a house and a car, money and power is not as good as a fashion app", "Yaha coffee that can only be chatted happily after drinking", and the international brand "More cereals and oats" …

The audience who like to watch Qipa’s story will be able to recite it, and these fancy slogans even become jokes between friends.

Content-oriented advertising can maximize revenue.

Bidding ranking is generally paid according to CPC (cost per click), and the most famous cases are Baidu and Taobao’s search results.

Bidding products will appear in the top position of search results, and are highly related to the content retrieved by users, which increases the accuracy of advertising promotion and easily attracts users’ attention and clicks, so the delivery effect is more obvious.

I received an advertising leaflet at the company gate after work yesterday, as shown below. Nowadays, leaflets are all changed to red envelopes, and the same paper size has different advertising effects. Life is full of creativity.

Author: pmwiki (WeChat official account: pmwiki), a product dog in business. I write articles to urge myself to think independently and to see how long I can persist. The content is mostly product sentiment, reading notes and life thinking.

This article was originally published by @pmwiki (Everyone is a product manager. Reprinting is prohibited without permission.

On May 20th this year, Ke Holdings Inc. issued an obituary, and Zuo Hui died of illness at the age of 50. After the news came out, many people in the real estate industry remembered it. Zuo Hui is known as a leading figure in the real estate brokerage industry. In the past 20 years, the chain home led by Zuo Hui has been integrated into many cities in China, forming the capillary of its offline network. At the same time, its online service platform, Ke Holdings Inc., has promoted the construction and reshaping of the rules of the real estate brokerage industry.

Spring is coming, the temperature is rising, and the hand, foot and mouth disease is about to enter the high incidence season, so the risk of cluster epidemic in crowded places such as schools and kindergartens is increasing. China CDC reminds parents and teachers to pay more attention to the symptoms of children’s hands, feet, mouth and other parts, and see a doctor in time if they find abnormalities. How to prevent hand, foot and mouth disease? Let’s watch it with Xiaobian

Hand, foot and mouth disease season is coming.

How should we prevent it?

1. What is hand, foot and mouth disease?

Hand-foot-mouth disease (HFMD) is a common acute infectious disease in children aged 5 and under caused by various enteroviruses. It can occur all year round, with the peak in spring and summer from April to July and the peak in autumn from September to November. The main pathogenic serotypes include Coxsackievirus A groups 4 ~ 7, 9, 10 and 16 (CVA4 ~ 7, 9, 10 and 16) and Coxsackievirus B groups 1 ~ 3 and 5 (CVB1 ~ 3 and 5), some serotypes in echovirus and enterovirus 71 (EV-A71). In the past, EV-A71 and CVA16 were the main pathogens. At present, CVA6 has become another major common pathogen after CVA16 and EV-A71. The symptoms of hand, foot and mouth disease rash caused by CVA6 infection are different from those caused by traditional virus infection, and some patients have a wide range of skin lesions. EV-A71 is still the main pathogen causing severe hand-foot disease and death.

2. What are the symptoms of hand, foot and mouth disease?

It takes about 2-10 days from infection to symptoms, with an average of 3-5 days. Most of the clinical manifestations are fever, herpes in oral mucosa, maculopapules and herpes on hands, feet and buttocks, which may be accompanied by symptoms such as cough, runny nose and loss of appetite. Children usually have mild symptoms and are self-limited, and generally have a good prognosis. They can fully recover after 7-10 days. The condition of a few critically ill children will deteriorate rapidly, with neurological complications and multiple organ failure, which can lead to death in severe cases. A small number of patients infected with CVA6 and CVA10 may have symptoms of nail loss 2-4 weeks after illness.

3. How is hand, foot and mouth disease spread?

Patients and recessive infected people are the sources of infection of hand, foot and mouth disease, and the proportion of recessive infection is large. Patients are contagious before onset, usually within 1 week after onset.

The route of transmission is diverse and easy to realize. The main mode of transmission is close contact, and infection is caused by direct contact with patients’ feces, herpes fluid, nasopharyngeal secretions and saliva, and contact with contaminated hands, towels, handkerchiefs, toothcups, toys, tableware, bottles, bedding and other items or environment. It can also spread through respiratory droplets, such as coughing and sneezing; Drinking or eating water and food contaminated by virus can also be infected.

4. How to prevent hand, foot and mouth disease?

(1) Avoid contact with children. Try not to hug, share toys, share tableware, toiletries, etc. with children to prevent cross infection.

(2) Maintain hand hygiene. Good hand hygiene is an effective measure to prevent hand, foot and mouth disease. Children should clean their hands after touching public goods, after going out to play, before eating, after going to the toilet, and after parents and caregivers go home, before processing food, after changing diapers or handling items contaminated by feces. Usually, you can wash your hands with soapy water or hand sanitizer. After contacting patients and pollutants, you should choose a chlorine-containing disinfectant with appropriate concentration to wash your hands.

(3) reduce aggregation. Crowd gathering and frequent contact are easy to spread hand, foot and mouth disease. It is suggested that children should not be taken to public places with crowded people and poor air circulation during the epidemic period of hand, foot and mouth disease.

(4) The environment is ventilated. Closed public places and rooms should be ventilated frequently to maintain air circulation.

(5) Cleaning and disinfection. Regular cleaning and disinfection of frequent contact parts, daily necessities and children’s toys; Milk utensils, tableware, etc. should be boiled and disinfected; Clothes and bedding are often dried in the sun or disinfected by ultraviolet light.

(6) vaccination. Although EV-A71 vaccine can not prevent other enterovirus infections, it can effectively prevent hand, foot and mouth disease and other related diseases caused by EV-A71 infection, and reduce the occurrence of severe hand, foot and mouth disease and death. In order to play a protective role as early as possible, children are encouraged to complete the whole vaccination before the age of 12 months. Vaccination is not recommended for children over 5 years old.

Source/Guan Wei, Anhui Provincial Department of Education

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Original title: "Be alert! Highly contagious! The high season of this kind of virus is coming. "

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　　Today, the official micro of Laojunshan Scenic Area announced that in order to further improve the service facilities and optimize the service environment of the scenic area, Laojunshan Scenic Area will close some sections of the east gate of the scenic area (in the ticket gate of Laojunshanzhai Ditch) from November 6, 2024, and the opening hours will be announced separately. During the period of closed maintenance, vehicles and pedestrians are prohibited from passing through this section.

　　Please plan your itinerary before you go out. Please enter the park from the main entrance of the scenic spot (the main entrance of Laojun Mountain) and return from the main entrance when you leave the park. (Note: Going up the mountain by cableway after entering the park is not affected. )⑥

In [car home Shanghai Preferential Promotion Channel], we bring you the latest information on price reduction. This medium-sized and large-sized car, which is deeply loved by consumers, is undergoing an unprecedented promotion activity, and car buyers in Shanghai will be lucky enough to enjoy a car purchase discount of up to 54,000 yuan. The starting price has dropped to 127,900 yuan, which is very attractive. If you want to seize this opportunity to buy a car, don’t miss this once-in-a-lifetime opportunity. Click "Check the car price" in the quotation form, and let’s explore more benefits together!

As a classic business car, Passat shows an elegant and powerful design. Its front face adopts the Volkswagen family-style design, and the streamlined air intake grille complements the LED headlight group, creating a sharp and dynamic visual effect. The body lines are smooth, the overall style is steady and atmospheric, and the exquisite workmanship in the details shows a sense of high quality. Passat can easily attract attention whether it is for business occasions or daily travel.

Passat attracts attention with its slender body proportion and elegant side lines. The body size is 4948mm x 1836mm x 1469mm, and the wheelbase is 2871mm, which gives it spacious interior space and excellent stability. The front tread is 1584mm and the rear tread is 1570mm, which fully reflects its excellent body layout. Tyre size 235/45 R18 adopts elegant 18-inch rim design for both front and rear wheels, which not only improves the driving performance, but also increases the visual beauty of the vehicle.

Interior, Passat inherited the classic design style of Volkswagen, paying attention to details and comfort. The interior of the steering wheel is wrapped in high-quality leather, which provides a good grip and support, supports manual up and down+front and rear adjustment, and meets the needs of different drivers. The center console is equipped with a 9.2-inch large screen, which not only displays well, but also is equipped with a voice recognition control system, which is convenient for drivers to operate multimedia, navigation and telephone functions.

In the seat part, Passat is made of imitation leather, which is soft to the touch and easy to take care of. The main driver’s seat has the functions of fore-and-aft adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way) to ensure the comfort of long-term driving. The co-pilot seat also provides a number of adjustments, including front and rear, backrest, height and lumbar support. The front seats are also equipped with heating and ventilation functions, further enhancing the riding experience. The driver’s seat is also equipped with an electric seat memory function, which is convenient for the driver to personalize. In addition, the rear seats support proportional tilting, which provides greater flexibility for the interior space.

Passat is equipped with a powerful 2.0T engine with a maximum power of 162kW and a maximum torque of 350 Nm. This engine has an output of 220 horsepower, which provides sufficient power support for the vehicle. Matching the 7-speed wet powershift not only ensures the smoothness of shifting, but also improves the fuel economy and driving experience.

Summing up the viewpoint of the owner of car home, Passat conquered him with his young and fashionable design. From the grille of the atmosphere to the starry lights at night, to the unique daytime running lights, all show their elegant power in details. The addition of 18-inch two-color wheels gives the vehicle vitality, the body lines are smooth and steady, and the penetrating taillights at the tail show the modernity. The embellishment of chrome-plated decoration not only enhances the sense of fashion, but also gives a business atmosphere. Car owners are deeply satisfied with Passat’s ability to keep up with the trend while maintaining its maturity and stability, which is the key to its attraction.

This model, which has attracted much attention in the market, has won many people’s favor with its unique front face modeling and excellent performance. First of all, the design of sagitar’s front face is magnificent, and the use of chrome-plated air intake grille not only enhances the luxury of the whole car, but also adds a lot of points to its sporty atmosphere. With the sharp body lines, sagitar visually shows a strong sense of movement, as if ready to rush out of the traffic at any time, giving people a feeling of being ready to go.

In terms of interiors, sagitar also did not disappoint. The control and interior design is simple and exquisite, and the overall layout is reasonable, which not only facilitates the driver’s operation, but also improves the comfort in the car. The design of the dashboard is clear and easy to read, and the functions are clear at a glance, which brings a good experience to the driver. Exquisite materials and meticulous technology reflect sagitar’s intention in interior decoration, creating a high-grade atmosphere that people are attracted at a glance.

In addition, sagitar’s driver assistance function is also a highlight. The lane keeping function and ACC adaptive cruise system make the driving process easier and safer. During long-distance driving, the lane keeping function can effectively reduce the driver’s fatigue and ensure that the vehicle always stays in the middle of the lane during driving. ACC adaptive cruise can automatically adjust the speed according to the speed of the vehicle in front, maintain a safe driving distance, and allow drivers to easily cope with various road conditions on the expressway.

Generally speaking, sagitar has become an ideal choice in my mind for its atmospheric appearance, exquisite interior and practical driving assistance function. Whether it is a daily commute or a long-distance trip, sagitar can provide a comfortable and safe driving experience, which fully meets the various needs of modern people for cars.

　　On May 25th, local time, Russian Defense Minister shoigu and Belarusian Defense Minister Khrenin held talks in Minsk, Belarus, and signed a document on the deployment of Russian tactical nuclear weapons in Belarus. Shoigu stressed that the control of the tactical nuclear weapons deployed in Belarus still belongs to Russia.

　　In March this year, Russian President Vladimir Putin said that at the request of Belarusian President Lukashenko, Russia and Belarus had agreed to deploy Russian tactical nuclear weapons on Belarusian territory. Russia will train relevant personnel from April 3, and will complete the construction of storage facilities for tactical nuclear weapons in Belarus before July 1. (Reporter Wang Bin, General Desk)

　　Zuo is a tile percussion instrument in ancient China. The picture shows 2008 actors singing at the opening ceremony of the Beijing Olympic Games, welcoming friends from all over the world.

　　Rites and music civilization is an important part of ancient civilization in China. As early as the Xia, Shang and Zhou Dynasties, ancient sages formed a set of quite perfect ritual and music system through system of rites and music, and promoted it as a moral and ethical ritual and music education to maintain human harmony in social order. Rites and music civilization has had a great and far-reaching impact on the development history of Chinese civilization for thousands of years, and it still has its strong vitality.

　　The emergence of ritual and music civilization

　　China’s ancient "rites" and "music" originated from ancient primitive worship. The Book of Rites says, "At the beginning of a husband’s ceremony, he began to eat and drink, and he burned the porpoise. Respect and respect? If you drink, you will feel like a drum, and if you can make it respect ghosts and gods. " Its contribution to the gift, beating the earth drum and having fun, is the earliest ritual music ceremony. In the legendary Five Emperors’ period, although the emperor’s leading position and surrender had produced the consciousness of "ceremony", the system of ceremony had not yet been produced. It was only in the Xia Dynasty that the etiquette system was gradually established, because "the world is home, and each family is close to its relatives", so "adults think of etiquette" and "etiquette thinks of discipline". Due to the lack of written records and archaeological materials, it is difficult to know the details of Xia Li. Due to a large number of archaeological discoveries in Yin Ruins and more records in Historical Records of Yin Benji, Shang Li has been well documented. In the Zhou Dynasty, the ritual system was the epitome of the previous generation, and gradually became complete and mature. There were many songs and dances before the Zhou Dynasty. Zhuangzi Tianxia said, "The Yellow Emperor has Xianchi, Yao has Dazhang, Shun has Dashao, Yu has Daxia, and Tang has Da? 》。” By the Zhou Dynasty, the content of "Yue" was constantly enriched, and a corresponding system was formed. At that time, in addition to the representative "Dawu", according to the records of the twenty-nine years of Xianggong in Zuo Zhuan, there were dozens of Zhou Le. In the Zhou Dynasty, there was also a special organization "Spring Official" to regulate and manage music and dance, and under the Spring Official, there was a senior music teacher to teach the sons of the country "music virtue", "music language" and "music and dance" (Zhou Li Spring Official).

　　The ancient ritual and music civilization in China was formed and perfected in the Zhou Dynasty, because at that time, not only a systematic ritual and music system was formed, but also the ritual and music were endowed with rich humanistic connotations. The etiquette, ritual system and etiquette meaning formed in the Zhou Dynasty, such as crown, marriage, funeral, sacrifice, court, employment, township, shooting and official system, are mainly preserved in the Confucian classics "Yili", "Zhouli" and "Book of Rites" which have been handed down to this day. The "six generations of happiness" and the contents of music morality, music language, music and dance that flourished in the Zhou Dynasty were recorded in Yue Jing, but Yue Jing was "lost in Qin fire"; Fortunately, "Rites and music should be considered as useful", and the contents of many music systems can be seen in the etiquette system of "Three Rites", and the Music Book, which specializes in music meaning, is also preserved in the Book of Rites. In addition, the ancient "music" is a trinity of song, music and dance. According to Mr. Yang Xiangkui’s textual research, Zhou Le’s lyrics can be found in the Book of Songs, such as Zhou Song.

　　The Great Biography of Shangshu said that "Duke Zhou was a regent" and "system of rites and music for six years". "Zuo Zhuan" recorded in the eighteenth year of Wengong: "Zhou Gong, the former monarch, made the rites of the week, saying," Look at morality and do things with morality. " Duke Zhou was an important figure in the process of the formation of ritual and music civilization. He system of rites and music not only transformed and developed the rites and music from ancient times to the Shang Dynasty, forming a systematic system of laws and regulations and norms of behavior, but also injected the factor of "virtue" into it, which made it have profound connotations of morality and ethics. Confucius is another important figure in the development of China’s ancient ritual and music civilization. His first contribution is to inherit, popularize and publicize the ritual and music civilization, and to sort out and spread the Confucian classic "Six Classics" which records the ancient ritual and music civilization. Second, he took rites and music as the object of explanation, focused on highlighting the essence of rites and music civilization, and emphasized the ethical education and the function of governing the world.

　　The essence of etiquette and music civilization

　　The expression of rites and music needs to have certain forms, such as jade and silk, advance and retreat; Huang Zhong-Da-Lu and Gan Qi-Yu are the beauty of ceremony and music, but appreciating the ceremony of beauty is not only to satisfy the eyes and ears, but more importantly, to understand the original meaning of ceremony and music civilization leading people to be good. Confucius said: "Li Yun Li Yun, jade and silk clouds? Le Yun Le Yun, Zhong Gu Yun? " (The Analects of Confucius, Yang Huo) The Book of Rites and Music says: "It is the system of rites and music made by the late king, which is not based on the desire to hear and hear, but will teach the people to be like and hate, but also against humanity." These discourses aim to show that the form of civilized beauty of rites and music is to express the content of goodness, in which beauty is secondary and goodness is the main one. Confucius once said, "What is the courtesy of being unkind? People are heartless, so what are you happy about? " ("The Analects of Confucius, Eight Shu") Here, he put forward benevolence as a goal of leading people to be good through rites and music. Therefore, it is important to grasp the essence of etiquette and music civilization.

　　There are several meanings of "ceremony" in ritual and music civilization. First, "courtesy" is the foundation of human nature. "Book of Rites Quli" says: "Parrots can talk and stay with birds; Orangutans can talk and stay with animals. Today’s people are rude, although they can speak, is it not as good as the heart of an animal? ….. It is made by a sage, to teach people for courtesy, to make people polite, and to know themselves from animals. " "Rite" is regarded as the standard to distinguish people from animals, civilization from barbarism, so "Rite" is one of the most important characteristics of human civilized society. Secondly, the important role of "ceremony" lies in regulating people’s position and relationship in society. Etiquette makes people clear their position in society and know how to respect and be humble; Make people distinguish between right and wrong things or behaviors and know what to do and what not to do. As a code of conduct, "ceremony" maintains social order and justice. Third, "courtesy" is also a moral norm, which guides people to be kind and self-disciplined. Confucius said: "When the Tao is governed by politics, it is punished by qi, and the people are exempt and shameless; The Tao is virtuous, and it is courteous, shameful and qualified. " ("The Analects of Confucius is Politics") Therefore, the ritual and music civilization emphasizes the internalization of social rules into people’s inner yardstick through ethics. Fourthly, we can achieve the realm of social harmony by knowing and observing the ceremony. "The Analects of Confucius Learn": "There is a Confucius saying: the use of courtesy, harmony is precious. Wang Zhidao first, Sri Lanka is beautiful. It’ s not feasible to be small and big, but to know and be harmonious, not to be polite. " It not only emphasizes the desire of "harmony is precious", but also points out that "harmony" cannot be achieved simply for the sake of harmony, nor can it be unprincipled. This principle is propriety. It is the most beautiful state to achieve harmony while observing social order.

　　The essence of "music" in ritual and music civilization also has several ends. First, the social function of "music" focuses on the spirit of harmony. "The Book of Rites and the Book of Music" said: "Therefore, musicians should judge one thing to make peace, compare things with decorations, and combine the rhythm with writing, so they can make peace with their father, son, monarch and minister, and attach relatives to all the people. It’s the first way to make fun of Wang Li. " "Therefore, the musicians, the fate of heaven and earth, the discipline of neutralization, human feelings can not be avoided." It is pointed out that "music" is the discipline to coordinate all things in the world, and its function is to make people live in harmony. Second, "music" pays attention to orderly coordination. Yue Ji said: "The palace is the king, the business is the minister, and the horn is for the people. For things, feathers are things. If the five are not chaotic, then there is no? ? Voice. " It uses the five-tone metaphor to describe various characters, indicating that it is necessary to be orderly and coordinated in order to play harmonious music. Third, "music" also has the function of cultivating sentiment and changing customs. Yue Ji said: "If you treat your mind with joy, you will feel the need to forgive.". Yi Naoko is happy when he forgives, happy when he is happy, and peaceful for a long time. " "The Book of Filial Piety" also said: "It is not good at fun to change customs." That is to say, music education can cultivate the mind, make people happy and peaceful, and live a long life. Therefore, Confucius asked people to listen to elegant music and stay away from obscene sounds.

　　"Music, the sum of heaven and earth. Rites, the order of heaven and earth is also. " (The Book of Rites and the Book of Music) Order and harmony are the main themes of the ceremony and music civilization. Yue Ji said: "The musicians are the same, but the proprietors are different." It means that the function of music is to coordinate up and down, and the function of ceremony is to distinguish the order. However, although ceremony and music are different in form and function, they complement each other. In ancient tradition, "ceremony" is humanity, which covers everything, including "music". In the Zhou Dynasty, although the ceremony and music had their own systems, music was still an aspect of the ceremony system, and the harmony of music was also auxiliary and subordinate to the ceremony in order to realize it. The Book of Music says that when people are lured by foreign things, they will lose their nature and have evil thoughts such as greed, cruelty and fraud, so the first king made rituals and music to regulate people’s hearts. "Etiquette is popular with the people, and music is in harmony with the people’s voice", which is to bridge the psychological gap caused by the division of "ceremony" with the harmony of "music". Confucius and other Confucians often compare "ceremony" and "music" because the combination of the two can play a role of balance and reconciliation.

　　Modern significance of ritual and music civilization

　　The pre-Qin ritual and music civilization has experienced generations of evolution, with the specific content changed but the theme unchanged. It is of practical significance for China and the world to abandon the distinction between nobility and inferiority in the old ceremony and absorb the concept of order and harmony in the ceremony and music civilization.

　　In contemporary China, where a harmonious society is being built, the theme of ritual and music civilization is worth exploring and absorbing. The concept of order and harmony of ritual and music civilization has both internal moral norms derived from conscious consciousness and external binding behavior norms. Regulating people’s behavior with certain etiquette forms can strengthen social affinity and exert positive influence on people’s socialization. The inner moral cultivation of rites and music can achieve the balance and sublimation of human nature, and develop the sentiments of "reciprocity", "sincerity", "trust" and "righteousness", thus realizing the harmony between the subject and the outside world, the harmony of the group and the harmony of the society.

　　China, with its reform and opening-up, is opening its mind to the world and working together with the people of other countries to safeguard world peace and promote common development. The concept of order and harmony of ritual and music civilization is undoubtedly conducive to promoting the establishment of a just and reasonable new international political and economic order and realizing the pursuit of building a peaceful, stable and prosperous new world for people of all countries.

　　The fine tradition of etiquette and music civilization will also complement the Olympic spirit of "making sports serve the harmonious development of people" through the concept of "humanistic Olympics" in the 2008 Beijing Olympic Games. The ceremony, music and dance of China’s ancient ritual and music civilization are actually similar to the ancient Greek Olympic movement and ceremony. The "rural shooting ceremony" and "big shooting instrument" in the "ceremony" are sports meetings held by the countryside and governors respectively. Naturally, there are rules and competitions in these archery competitions. However, we have to salute each other before the competition and drink together after the competition. Therefore, Confucius said, "If you are humble, you will rise and drink, and you will be a gentleman" ("The Analects of Confucius"). This is a friendly and harmonious competition. Music and dance in ritual music are similar to gymnastics now. People sing and dance in music, marching and jumping, thus pursuing the harmony between body and soul, between people and between people and nature. "People’s Olympics" is the Olympics of cultural exchange, and the 2008 Beijing Olympic Games is a great handshake between the Olympic Games with a long history and the Chinese culture with a long history. The concept of order and harmony in China’s ritual and music civilization is a valuable idea dedicated to the world through the People’s Olympics. It will show the oriental charm of Chinese culture and convey to the world the beautiful wish of the people of China to maintain peace and develop together with the people of other countries.

Editor: Liu Li

[car home Qujing Preferential Promotion Channel] Recently, a large-scale preferential activity was ushered in in Qujing area, and the highest preferential amount reached an astonishing 66,000 yuan. At present, the minimum starting price of this car has dropped to 183,900 yuan. If you are interested in FAW-Volkswagen CC, you may wish to seize this opportunity and try to get a higher discount by clicking the link of "Check Car Price" in the quotation form.

FAW-Volkswagen CC attracts attention with its dynamic and elegant design. The front face adopts family-style design, and the combination of large air intake grille and sharp LED headlights not only enhances the overall visual impact, but also shows a strong sense of movement. The body lines are smooth, the waistline is sharp, and with the dynamic wheel hub design, FAW-Volkswagen CC is also full of dynamic atmosphere in static state. On the whole, FAW-Volkswagen CC is both fashionable and practical in design, which meets consumers’ high requirements for appearance.

FAW-Volkswagen CC stands out with its streamlined body lines and elegant design style. The body size is 4869mm long, 1870mm wide, 1459mm high and 2841mm wheelbase, which ensures spacious interior space and excellent driving experience. The front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures the stability and handling of the vehicle. Equipped with 245/40 R19 tires and dynamic 19-inch rims, it further enhances the sense of movement and visual impact of the vehicle.

The interior style of FAW-Volkswagen CC is simple and luxurious, and the center console is stylish and stylish, equipped with a 9.2-inch central control screen, which supports multimedia system, navigation, telephone and air conditioning voice recognition control system, which is convenient for drivers to operate. The steering wheel is made of leather and equipped with manual up and down+forward and backward adjustment function to ensure that the driver can find the most comfortable position. The car is equipped with USB and Type-C interfaces, with a total of five to meet the charging needs of different devices. In addition, the front row is also equipped with wireless charging function. The seat is made of genuine leather, and the front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way) of the main and co-pilot seats are provided with heating and ventilation functions to provide passengers with a comfortable riding experience. The power seat memory function is provided for the driver’s seat, and the rear seats can be laid down in proportion to increase storage space.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 162 kW (220 HP) and a maximum torque of 350 Nm. Matching it is a 7-speed wet dual-clutch gearbox, which provides excellent power output and smooth driving experience.

The evaluation of FAW-Volkswagen CC is undoubtedly a compliment. He appreciates that the exterior design of this car shows unique sports characteristics, the body lines are smooth and full of tension, and the grille design is like a warrior’s visor, showing extraordinary courage and strength. The horizontal bright decorative strips and the sharp daytime lighting reflect each other, the black rearview mirror on the side of the car body is in sharp contrast with the white paint, the roof slowly sinks backwards from the B-pillar, the tail design is full of ingenuity, the exhaust ports on both sides and the small tail wing on the trunk cover complement each other, and the whole car exudes a youthful and energetic atmosphere, which makes people fall in love at first sight.

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　　A pair of daughters of Russian President Vladimir Putin have grown up-the eldest daughter Martha is 20 years old and the youngest daughter Ka Jia is 19 years old. Naturally, when a girl grows up, someone misses her. However, it is not so easy to miss Putin’s daughters for the simple reason that although Putin once held an important position before he became president, he always kept a low profile. Of course, the more hidden it is, the easier it is to attract outside interest. The private life of Putin and his family, especially his two young daughters, has become the focus of Russian public attention. People will ask Putin as soon as they get the chance.

　　Graduate students want to know the president’s daughter.

　　On January 25th, Putin came to Lomonosov National Moscow University, a world-famous Russian institution of higher learning, to attend the school’s 250th anniversary celebration. In the meantime, Konstantin Peregongjin, a graduate student in the physics department of the school, suddenly asked about Putin’s two daughters. Not only did Putin not blame the shy graduate student, but he was also happy to let him know his two daughters and invited him to be a guest at home. After the meeting, President Putin left the hall. When the reporter asked Constantine if he really wanted to meet the president’s daughter, he was a little embarrassed: "So what, they are ordinary girls!" "

　　Putin secretly seeks for his daughter.

　　The conversation between President Putin and Constantine aroused strong reaction from Russians, and the media also published articles in succession, saying from different channels that the President was "choosing a husband". More news from the Kremlin said that both Putin and his wife felt that it was time for a pair of daughters to fall in love. However, because the society where a pair of daughters were in contact was not large, Putin and his wife were also secretly looking for a partner for their daughters. Although President Putin "invited" Constantine to his home, he did not give him an address. Constantine let off steam. In fact, ordinary people have no chance to see the beauty of the president’s daughter from the front!

　　Putin’s daughter is very low-key

　　Putin and his wife will never allow their two daughters to be chased by the media, and they don’t want them to be surrounded by bodyguards all day. Therefore, there are very few reports about Putin’s two daughters.

　　There are some things Putin can’t do.

　　Recently, Martha and Katja have taken to equestrian sports full of passion and excitement. It is said that their level is almost equal to their father’s. Unfortunately, both daughters are not interested in their father’s best judo, and Putin is very sorry about this.

　　Putin’s becoming the president of Russia has also brought a lot of inconvenience to Martha and Katja’s communication with their former classmates, because this is not an ordinary trivial matter. Even Putin, who is the president, can’t make decisions, but the security department has the final say.

Editor: Peng Wei