Look quickly, the day after tomorrow, these nine provinces and cities will levy water resources tax. Will your water fee go up?

  CCTV News:One and a half years after the pilot water resource tax reform in Hebei Province, from December 1, nine provinces (autonomous regions and municipalities) including Beijing, Tianjin, Shanxi, Inner Mongolia, Henan, Shandong, Sichuan, Ningxia and Shaanxi will also be included in the pilot water resource tax reform, and tax levers will be used to curb unreasonable water use behavior. After the reform, what will happen to the water charges in these places?

  Nine provinces and cities, including Beijing, were included in the pilot project.

  On November 28th, the Ministry of Finance, the State Administration of Taxation and the Ministry of Water Resources jointly issued a notice on the implementation measures for expanding the pilot reform of water resources tax. According to the deployment, on the basis of the pilot water resource tax reform in Hebei last year, starting from December 1, 2017, the pilot water resource tax collection and management will be carried out in 9 provinces including Beijing, Tianjin, Shanxi, Inner Mongolia, Shandong, Henan, Sichuan, Shaanxi and Ningxia; At the same time, the fee for raw water resources was stopped.

  Water resource tax is not a new tax in China, but a tax item under the resource tax with a history of more than 30 years. The plan makes it clear that all units and individuals who directly use surface water and groundwater should pay water resource tax, except for emergency water intake such as agricultural drought relief and small amount of water intake for family life.

  Overall principle: tax and fee translation

  Do not increase the burden on residents and general industrial and commercial enterprises.

  The change from "water resource fee" to "water resource tax", although it is a word difference, can contain many changes. The collection department has changed from the water conservancy department to the tax department, and it has become more mandatory after becoming a "tax". Will the water fee change?

  During the pilot period, the specific applicable tax amount shall be levied according to the standard of raw water resource fee, and in accordance with the principle of shifting taxes and fees, so as not to increase the normal production and living water burden of general industrial and commercial enterprises and urban and rural residents.

  At present, the water fee paid by ordinary people is "comprehensive water price", which consists of three parts: basic water price, water resource fee and sewage treatment fee. Some of the water resources fees in the nine areas expanded by this tax reform are collected outside the basic water price (such as Beijing) and some are included in the basic water price. After the fee is changed to tax, the water company pays the tax, and residents do not have to declare and pay the tax. Compared with the collection standard of raw water resource fee, the tax standard of residents and general industrial and commercial enterprises has not changed, that is to say, no matter what form is reflected in the water bill, it will not affect the comprehensive water price.

  Optimize water use structure

  Three improvements and six reductions and exemptions

  This water resource tax reform is to play the role of tax adjustment, by setting differential tax, strengthening collection and management according to law, restraining groundwater overexploitation and unreasonable water demand, and adjusting and optimizing water use structure.

  Among them, there are three improvements:

  Determine the tax from a high level for the use of groundwater and strictly control the over-exploitation of groundwater.

  For special industries to take water, the tax amount shall be determined from a high level.

  For over-planned (quota) water intake, the tax amount shall be determined from the high level.

  Judging from the pilot situation, Li Jiegang, deputy director of the Finance Department of Hebei Province, introduced that in 2016, more than 100 urban public water supply enterprises in Hebei Province changed from pumping groundwater to using surface water, and the groundwater intake in the province decreased by 6.6% compared with the previous year.

  In addition, the water burden of enterprises in special industries such as golf, bathing and car washing, which are located in over-exploited areas and use more groundwater, has indeed increased, but through this forced way, enterprises have adopted water-saving measures one after another, and the water-saving effect is remarkable. Some enterprises in Hebei said that although the unit water price has increased, the water consumption has been reduced by saving water, and the overall burden has decreased instead of increasing.

  In order to support agricultural production, the water used for agricultural production within the prescribed limits is exempt from tax;

  In order to encourage the recycling of water resources, it is tax-free to take reclaimed water from sewage treatment;

  In order to support national defense construction, the military and armed police forces are exempted from taking water by means other than accessing the urban public water supply network;

  Considering that pumped storage power generation does not consume and pollute water resources, it is tax-free to take water for pumped storage power generation;

  Considering that the special production process does not consume water resources, it is tax-free to re-inject the oil production drainage after separation and purification in the closed pipeline;

  Other circumstances under which the Ministry of Finance and the State Administration of Taxation stipulate tax exemption or reduction.

  Reform will be pushed to the whole country.

  There is a big gap in tax standards in different places.

  Specifically, the nine pilot areas will formulate detailed rules according to the general implementation measures and local conditions. Due to the diversity of water resources endowments in different places, the difference between the tax standards of water resources tax in different places in the same industry is as high as 20 times. For example, Beijing and Tianjin are economically developed and seriously short of water, and the current water resources fee collection standard is relatively high. After the taxes and fees are translated, the minimum average tax payment is also relatively high.

  According to different places and different industries, different tax rates are adopted, so as to achieve the purpose of resource conservation and promote the full and effective utilization of water resources through the leverage of resource tax.

  According to the Ministry of Finance, the next step will be to summarize and evaluate the implementation of the pilot project in a timely manner, fully consider the differences between regions, further improve the water resource tax system, and take the opportunity to comprehensively push forward the water resource tax reform across the country when conditions are ripe. (This article comes from: CCTV news client)

Issuing 20 kinds of MLM coins in one year to attract 4 million members: revealing the "history of collecting money" of MLM group Vpay

  Invited author of Wen Shu’s mutual chain pulse, fire failure

  Unauthorized reproduction is not allowed!

  Cross-chain pulse: compared with a so-called direct selling platform, it took more than 20 years to develop millions of members in China; Under the guise of blockchain, VPAY has developed 4 million members after issuing MLM coins for more than a year, and has escaped many regulatory attacks. How does VPAY do it? Cross-chain Pulse Invitation has been tracking VPAY’s "failure" and deciphering this pyramid scheme’s money-collecting practices from its "history of money-collecting".

  Among the pyramid schemes, if VPAY (now renamed "Vtoken") says second, I’m afraid no one dares to say first.

  Since its establishment on November 23, 2017, Vpay has rapidly "expanded" under the banner of "blockchain". According to the public data of VPAY to its members, more than 20 kinds of MLM coins have been intensively issued in more than one year, which has rapidly developed 4 million members. Incomplete statistics have raised more than 4.1 billion yuan. The number of 4 million members is second to none in the pyramid schemes that have been investigated or in batches.

  Looking beyond the blockchain industry, MLM organizations that can grow to millions of people in a short time may be beyond the reach of even the sensational "Health Empire Quanjian". What is even more surprising is that after other MLM projects have "closed the net", this MLM platform, which has been operating for a year, has not collapsed, and there is a faint momentum of whitewashing itself.

  (Vtoken’s Nasdaq big screen advertisement)

  Behind-the-scenes bosses never reveal their "real bodies", and the main operators are "three caves of cunning rabbits". How did the Vpay platform develop step by step? What is the operation mode hidden behind Vpay?

  "MLM+crowdfunding", attracting 4.1 billion yuan a year.

  In November 2017, Vpay issued the first virtual currency asset-Vpay coins ("VPC") at the moment when the concept of blockchain was in vogue, with the initial 10 million pieces as seed assets, and each 1.2 yuan, VPAY called it "platform mother coin".

  Unlike other digital currency, new users can’t buy Vpay coins directly, and they must buy the balance from the recommender before they can convert it into Vpay coins. However, Vpay’s money-making mechanism is very attractive. Its static income allows users to enjoy "five times the leverage of points and six times the reinvestment" immediately after purchasing the balance, and then release two thousandths of points every day, while its dynamic income allows members to continuously develop offline, accelerate the release of points and get balance rewards.

  With this reward mechanism and pyramid scheme, Vpay members have developed by leaps and bounds. According to the information released by Vpay operating members in April 2018, by the end of March 2018, the number of its members had reached 173,000.

  (Source: Vpay published data)

  With the rapid growth of Vpay members, the "bubble" in Vpay’s treasury board is also getting bigger and bigger. In order to eliminate the internal bubble, Vpay raised 5 million pieces and 10 million pieces of Vpay coins at the price of 6 yuan/piece and 31.4 yuan/piece on March 13 and June 13, 2018 respectively.

  By June 2018, Vpay claimed that its membership had reached 892,000. Although there was a lot of water in it, this month was a watershed in the development of Vpay.

  (Geographical distribution of Vpay members Source: Baidu)

  On June 19th, 2018, Vpay launched a crowdfunding campaign for the second air coin Uselink (ringcoin) besides Vpay. The number of crowdfunding was 42 million pieces, and the crowdfunding price was 10 yuan/piece. However, this crowdfunding campaign was not perfect and only 72.28% of the original plan was completed.

  (Source: Vpay published data)

  Then, on August 19 and August 28, 2018, Vpay successively completed the crowdfunding of smart home chain (SMTH coin) and game chain (GCC coin).

  Since then, Vpay has started the crazy mode of pyramid selling coin crowdfunding. According to the author’s statistics, in the second half of 2018, the number of air coins raised by Vpay reached as many as 12 times, and the types of pyramid schemes reached 11 kinds, basically there were two pyramid schemes crowdfunding every month on average.

  Among them, the large amount of crowdfunding includes ABS chain, VTS coin love chain (CLC coin) and SFIS (super interstellar file system) in the name of "Ma Yun". According to the actual progress and crowdfunding price, the final crowdfunding amount is 200 million yuan, 250 million yuan, 150 million yuan and 198 million yuan respectively.

  Of course, there are also projects with less successful crowdfunding, such as IPC coin (IPchain) and the fourth Vpay coin crowdfunding, which only completed 59.62% and 49.25% of the planned progress.

  However, this does not affect the crazy development of Vpay and its off-line and wanton accumulation of wealth.

  In January 2019, the Vpay operator announced that its membership reached 4 million, which means that its membership has increased 22 times in 11 months.

  In addition to the surge in the number of members, Vpay has made a lot of money through crowdfunding and pyramid schemes. According to the author’s rough statistics, from November 23, 2017 to the end of January 2019, Vpay conducted a total of 21 pyramid schemes, with a total amount of 4.103 billion yuan.

  However, behind the crazy crowdfunding, hidden dangers are growing. After Vpay brought the crowdfunding model and pyramid scheme to the extreme, the "bubble" of the capital plate was difficult to digest, and the balance in the hands of a large number of Vpay members was not taken over. Finally, in November 2018, a large number of large households with more than 10 million yuan in currency were smashed.

  Affected by this, in December 2018, a large number of Vpay members began to panic. Although Vpay was replaced with a new vest "Vtoken" in January this year, it is obvious that a large number of Vpay members do not buy it.

  In the five air coin crowdfunding in January 2019, three air coin projects on the Vpay platform failed to meet expectations, among which RDC coins (random chain) and FAC(Fashion-chain) only completed 32.23% and 31.92% of the original planned progress, which basically failed.

  In the crowdfunding in February, the STO crowdfunding project originally planned to start on February 14th has not been followed, and there is no news.

  Even some Vpay members have revealed in the Weibo that "Vpay’s fund disk is almost untenable. At the end of 2018, Vpay changed the reinvestment system and restrictions, which may be because Vpay operators are trying to delay the running time."

  Reveal the operation mode of Vpay

  From the quiet birth of Vpay coins more than a year ago, it has developed into a 4 million-member organization. Although Vpay organizations have been repeatedly exposed by the media and attacked by the police, they can still expand wildly, and it is inseparable from its carefully planned operation mode.

  (Vpay slogan)

  From the very beginning, the Vpay project was publicized, saying that it planned to build the so-called "nine strategic layouts of V ecology", including V payment (Vpay), V mall, V community, V public welfare, V credit, V loan, V chat, V cash and V capital, and gave this goal a resounding slogan: "Vpay, create human financial freedom!" .

  And Vpay claims that the value of all digital assets is also based on the realization of this "nine strategic layouts of V Ecology". However, it is not enough to have a grand vision. Like all pyramid schemes and air coins, Vpay also found a so-called "former Google executive" Mark Mino as its platform.

  (Vpay "founder": Mark Mino)

  But what really confuses the audience with the Vpay model is that it has built a number of self-media websites that can sound at any time.

  According to the author’s statistics, there are at least 10 self-media websites operated by the team behind Vpay. Although these websites have rough pages and have not been filed in China, they update Vpay-related information every day, and the update frequency is even as high as that of most blockchain media.

  For example, the V Assistant website updates the audio content of Vpay leaders and team "teachers" every day, which is almost one of the main positions for "online brainwashing" of new Vpay members.

  (v assistant)

  In addition, the "footprint" of the Vpay team has frequently appeared on various classified content platforms, such as Himalayan, Sina Weibo, Baidu Post Bar, Simple Book and Zhihu, among which many Vpay fans have spread and developed offline for it.

  (Vtoken Himalayan course)

  On the online platform, another core position of Vpay is WeChat community. Through the first-level referees, Vpay can establish WeChat communities all over the country in a relatively short time, so as to quickly control a large number of members.

  For example, on January 20, 2019, the annual meeting planned by Vpay in Chengdu, there were only 20 local Vpay WeChat communities in Chengdu, with thousands of people.

  These Vpay WeChat communities are well-organized and well-organized, and it is basically difficult to join the group without referees. In the WeChat community, not only Vpay team leaders regularly share courses, members exchange messages, but also referees at all levels recycle the "balance" and even airdrop and pull the offer.

  In addition to the online platform, frequently holding offline meetings is also a common practice of the Vpay team to brainwash new and old members.

  (Vpay and SFIS participate in industry summit)

  In 2018, Vpay not only organized offline meetings, raised funds or issued new coins in Shenzhen, Chengdu, Hong Kong and other cities, but also participated in the blockchain industry summit repeatedly, becoming one of the regular army circles in the business world and clearing its name for itself.

  (Vpay participates in blockchain industry conference)

  It is worth noting that if the above-mentioned operation modes of the Vpay team are aimed at pyramid schemes and offline development, then in the second half of 2018, the emergence of projects such as Vpay Mall, Vpay Hotel, Vpay Supermarket and Vpay Restaurant is worthy of attention, and Vpay may be trying to whitewash itself.

  (Vpay Hotel and Vpay Commercial Street)

  Especially in January this year, after the upgrade of Vpay, the interface and operation mode of the new version of Vtoken APP are almost indistinguishable from the mainstream blockchain wallet.

  (Vtoken wallet operation interface)

  Imagine that when a MLM platform with billions of dollars and 4 million members completely puts on the cloak of "blockchain" and begins to "enter" the physical industry. Can you really tell the truth from the falsehood?

  * The content in this article does not represent the viewpoint of mutual chain pulse, so mutual chain pulse does not bear any legal responsibility for the content of this article.

This article first appeared on WeChat WeChat official account: Cross-Chain Pulse. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: HN666)

How to prevent influenza? How to choose trivalent and tetravalent vaccines? Teach you to cope with the flu season easily.

1. What is the flu?
Influenza, referred to as influenza for short, is an acute upper respiratory infection caused by influenza virus, and it is also an infectious disease with strong infectivity and rapid spread. In China, an average of 88,000 people die of influenza every year. Generally, its high incidence period is autumn and winter, and it is mainly spread through droplets in the air, contact between people or contact with contaminated items. The typical clinical symptoms of influenza are: sudden onset of high fever, general pain, obvious fatigue and mild respiratory symptoms, which mainly affect the nose, throat, bronchus and occasionally affect the lungs. Influenza viruses can be divided into three types: A, B and C. Virus A often mutates its antigen, is highly contagious, spreads rapidly and is prone to widespread epidemic. Influenza A virus is further classified into subtypes. Among many subtypes of influenza A virus, influenza A H1N1 and influenza A H3N2 are common types, and compared with influenza A and influenza B cases, influenza C cases occur less. This is why only influenza A and B viruses are included in the seasonal influenza vaccine.
Second, preventive measures
In the high incidence season of influenza in autumn and winter, if preventive measures are not taken, it is easy to catch the flu, aggravate the condition of basic diseases, and even have an impact on everyone’s life and work. Therefore, we must know the knowledge of influenza prevention. So what are the ways to prevent the flu? Let’s take a look at the preventive measures.
1. Strengthen exercise
In autumn, the weather is cool, which is a good time for exercise. Therefore, we should take an active part in sports and go to the suburbs and outdoors to breathe fresh air. Walking, running and doing exercises can be carried out every day, which can make the body’s blood flow and muscles stretch, and can also achieve the purpose of strengthening physical fitness. However, when exercising, we must avoid the wind and sand and arrange the exercise reasonably.
2. Pay attention to details
In autumn, the climate is changeable, cold and hot. If clothes are suddenly increased or decreased, it will easily lead to the decrease of respiratory immunity and the invasion of pathogens. Therefore, we must appropriately increase or decrease clothes according to the usual weather changes. At the same time, you need to arrange your diet reasonably, eat less spicy food, reduce the irritation to the respiratory tract, drink more water and supplement vitamins.
At the same time, we also need to reduce contact with patients. Once you find yourself unwell or have flu-like symptoms, you must seek medical treatment as soon as possible. If there is an ill room, the living room should be disinfected.
3. Pay attention to personal hygiene
First of all, we must pay attention to our personal hygiene and wash our hands before and after meals. Generally speaking, influenza virus is spread by air droplets, but if the hands of influenza patients touch their own nose and mucus and then touch other items, after the items are contaminated, others will be indirectly infected when they touch the contaminated items. Therefore, in our life, we must wash our hands frequently.
4, less gathering
In the flu season, avoid entering public places with a lot of people, such as large shopping malls, supermarkets and vegetable markets, and wear masks if necessary. In addition, attention should be paid to indoor air circulation. Timely open the window for ventilation, as well as diet, we must pay attention to light diet, eat more foods rich in vitamins, such as vegetables and fruits, drink more water and strengthen excretion.
5. Inject flu vaccine
(1) There are currently trivalent and tetravalent influenza vaccines, so what is the difference between trivalent and tetravalent influenza vaccines?
A, the number of influenza virus subtypes prevented is different: trivalent vaccine can prevent three influenza viruses (H1N1, H3N2 and Victoria strain B); Tetravalent vaccine can prevent four influenza viruses (H1N1, H3N2, Victoria and Yamagata).
B, vaccination age is different: trivalent inactivated vaccine is used for people over 6 months old; Trivalent live attenuated vaccine is used for people aged 3-17; Tetravalent inactivated vaccine is used for people over 36 months old.
C, different vaccine formulations: trivalent inactivated vaccine includes 0.25ml and 0.5ml; There is only 0.2ml of trivalent live attenuated vaccine; There is only 0.5ml of tetravalent inactivated vaccine.
D, different inoculation methods: trivalent and tetravalent inactivated vaccines are intramuscular injection; The trivalent live attenuated vaccine was inoculated by intranasal spray.
(2) Which kind of influenza vaccine is better, nasal spray or injection?
In addition to the inoculation method, the main difference between the two types is the type of virus to be prevented and the applicable age. The nasal spray is only trivalent and can prevent three kinds of influenza viruses. There are trivalent and tetravalent injections. In theory, as long as the age meets and there are no relevant contraindications, you can choose voluntarily and there is no priority recommendation.
(3) After selecting the vaccine, what should we pay attention to before and after vaccination?
A. Precautions before vaccination:
Before getting the flu vaccine, you need to know the contraindications of this vaccine first. If you are allergic to this vaccine, you can’t get it. If you have an acute disease or an acute attack of a chronic disease recently, and your control is not good, you should consider getting the flu vaccine after the symptoms are completely relieved.
B, pay attention to good living habits during the flu vaccination, stop spicy, irritating, greasy and other foods in the diet, eat less barbecue and fried foods, drink more water, try not to stay up late, stay under observation for half an hour after vaccination, and leave without special circumstances.
C, matters needing attention after influenza vaccination mainly include the following points:
C1. Observation: Observe whether there is any abnormality in skin, breathing, heart rate, inoculation site and mental state after influenza vaccination. If there is any abnormality, you can consult the inoculation site or see a doctor in the nearest hospital.
C2. No contact with water: within 24 hours after vaccination, do not contact with water at the inoculation site, and do not take a bath. At this time, the needle eye may not be closed, which may stimulate the local area during contact with water, causing local infection, redness and other phenomena;
C3. Monitoring body temperature: Within 2 days after vaccination, there may be a low-grade reaction, which is a normal reaction after vaccination. The body temperature generally does not exceed 38.5℃, so don’t worry. If the body temperature is ≤38.5℃, physical cooling can be carried out, such as wiping the body and head with warm water, which has a cooling effect; Do not use drugs to reduce fever for the time being.
C4. Rest: Pay attention to rest after vaccination, and don’t be too tired;
C5. Light diet: It is recommended to have a light diet after vaccination. Don’t eat too greasy, so as to avoid confusion between symptoms of digestive tract and vaccine reaction due to improper diet after vaccination.
Third, if you are unfortunately infected with the flu virus, you don’t have to be afraid. The treatment is as follows:
1. General treatment
(1) Patients need to drink more water and strengthen nutrition. Patients need to eat a diet containing liquid or whole liquid. At the same time, they should eat more nutritious food and supplement vitamins. After eating, you need to eat warm salt water or warm boiled water to gargle, so as to keep your mouth and nose clean. If the patient’s systemic symptoms are obvious, he needs to seek medical treatment as soon as possible and start anti-infection treatment if necessary. 
(2) Self-conditioning: keep a cheerful mood, work and rest regularly, eat regularly, don’t stay up late, and do something interesting to relieve the psychological discomfort caused by the disease. 
2, drug therapy:
(1) Principle of influenza treatment: If the flu is early, antiviral therapy can be used. We should adhere to the principle of paying equal attention to preventive isolation and drug treatment, and paying equal attention to both etiological treatment and symptomatic treatment.
(2) After suffering from the flu, you should actively treat it according to the doctor’s advice. If you don’t know the condition, don’t use antibacterial drugs on your own. You should actively cooperate and treat it according to the doctor’s advice so as not to delay the illness due to drug abuse, which will lead to drug resistance aggravating infection and worsening the condition into pneumonia.
Conclusion:
Although influenza is a common disease, we must strengthen personal hygiene awareness, keep indoor air circulation, avoid gathering during the high incidence of influenza, and pay attention to hand hygiene.
To prevent the occurrence of influenza, prevention comes first.
Here comes the warm reminder of the little egg.
1. Influenza vaccination has started in all districts of Beijing. All community hospitals can vaccinate the elderly aged 60 and above (born before December 31, 1963) with local resident ID cards or social security cards for free. Students in primary and secondary schools, secondary specialized schools and technical colleges are vaccinated for free, and at the same time, self-funded influenza vaccination is started. Residents who are not registered in this city can choose to vaccinate themselves.
2. Residents can inquire about the outpatient address, consultation telephone number and appointment method in the sound and intelligence health applet.
3. Residents in Chaoyang District can also check the address, telephone number and appointment method of free and self-funded influenza vaccination clinics in Chaoyang District through "Beijing Chaoyang Disease Control WeChat official account". Please choose the appropriate vaccination clinic nearby.
Please bring your ID card or social security card when you are vaccinated.
5. Free influenza vaccination is initially scheduled to end at the end of November.
Author: Zhang Na, Heping Street Community Health Service Center, Chaoyang District, Beijing

10 Common Advertising Forms of Mobile APP

Suitable target: products of 0-2 years old.

Reading duration: about 5 minutes.

Banner refers to banner advertising, which is the most common form of mobile advertising. It generally appears at the top or bottom of the APP interface, including static pictures, GIF pictures, text chains, and animated pictures with multi-frame pictures scrolling.

  • Formally, Banner can be divided into static banner, animated banner and interactive banner.
  • From the content, Banner can be divided into: pure pictures, graphics and text, and pure text.

Generally, the billing method is mainly based on CPC (cost per click), and the unit price is about 30 cents, and the price fluctuates greatly. It is more common for pure tool apps to use the bottom banner. For example, the air quality APP below.

20160830-1

On the homepage of e-commerce or community-based apps, there are a lot of advertisement spots in the form of announcements. The following picture is a screenshot of the homepage of JD.COM Mall APP, and that JD.COM Express is an announcement, sometimes called a trumpet. The advertising information is continuously scrolled and played.

20160830-2

Screen advertisements are more common in game or video apps, such as the Defending Radish APP in the picture below. Screen-inserted advertisements are also divided into static pictures and GIF pictures, which are generally accurate advertising promotion forms with stronger visual impact and better advertising effect. Advertising effect is generally negatively correlated with user experience. Screen-inserted advertising is better and more profitable than banner’s advertising, but it affects user experience.

Generally, CPA (such as user download and registration) is the main charging method, and there are also CPM (cost per thousand people) and CPC (cost per click) payment methods.

20160830-3

Full Screen Ads have been used by almost every APP. When the user opens the APP, it appears in full screen mode for about 3 seconds (generally it can be skipped), which can be a static picture, a multi-frame animation or a Flash effect.

At that time, the flash advertisement of No.1 car and Uber really surprised me, and Airbnb also used flash-style open-screen advertisements. However, the full-screen advertisement in Flash mode will make the APP installation package too large, so it is generally not used.

In addition to the open-screen advertisement when entering the APP, sometimes there will be full-screen advertisements due to misoperation in the game. When Shanghai Metro is connected to Peanut Metro wifi, there will also be full-screen advertisements that are forced to stay for 3 seconds.

Full-screen advertising charges are high, mainly in the form of CPM (thousand-person display cost).

20160830-4

Rich Media is relative to pictures, because it has the way of animation, sound, video or interactive information dissemination. Summary in a word: rich media is a way of information dissemination, and rich media advertising refers to the form of advertising expressed in this way of communication.

Rich media advertising, for users, means that the advertisements they see are cool, for advertisers, they can better display their products, and for Internet companies, they just need to load more advertising materials.

Feeds Ads are often mixed with normal information on timeline, which is not easy to be recognized, and users unconsciously finish reading the ads. Common in social apps, such as friends circle, Weibo, Instagram, and information apps, such as today’s headlines and Netease News.

20160830-6

The integration wall is common in some game apps. By giving players free game coins, players are encouraged to download and register other game apps, so as to achieve the purpose of profit or mutual diversion.

In addition, some third-party platforms encourage users to download the promoted APP in the form of points or phone bills for high advertising revenue.

Generally, the integrating wall is paid by CPA (such as registered download) for advertising effect, and the unit price is between 0.6 and 4 yuan. As long as you are willing to spend money, it is easy to get to the APPStore ranking version, and many apps are promoted and brushed through the integral wall.

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On mobile video platforms such as iQiyi Youku, there are two common forms of advertising: patch and corner sign.

1) Patch:If you are a non-member, you will usually see a short video advertisement pushed accurately before the video starts. The following picture is a screenshot of the patch advertisement of iQiyi APP.

It is a smart choice to allow viewers to skip the patch advertisement after watching it for a few seconds. The audience forces them to watch it even if they don’t like it, which leads to poor user experience and no benefit to advertisers. It is better to allow users to skip, and judge which kind of advertisements this user is more interested in by marking the skipping time point, so as to achieve more accurate advertisement push.

2) Angle mark:Advertising forms that appear next to the video playing window in a transparent style generally have dynamic effects so as to attract users’ attention during viewing. The corner marker is allowed to be turned off by the user.

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There are different opinions on the definition of Native Advertising. My understanding is that the content of advertising is native advertising.

The best example is Qipa’s program: "A fashion APP with a house and a car, money and power is not as good as a fashion app", "Yaha coffee that can only be chatted happily after drinking", and the international brand "More cereals and oats" …

The audience who like to watch Qipa’s story will be able to recite it, and these fancy slogans even become jokes between friends.

Content-oriented advertising can maximize revenue.

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Bidding ranking is generally paid according to CPC (cost per click), and the most famous cases are Baidu and Taobao’s search results.

Bidding products will appear in the top position of search results, and are highly related to the content retrieved by users, which increases the accuracy of advertising promotion and easily attracts users’ attention and clicks, so the delivery effect is more obvious.

I received an advertising leaflet at the company gate after work yesterday, as shown below. Nowadays, leaflets are all changed to red envelopes, and the same paper size has different advertising effects. Life is full of creativity.

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Author: pmwiki (WeChat official account: pmwiki), a product dog in business. I write articles to urge myself to think independently and to see how long I can persist. The content is mostly product sentiment, reading notes and life thinking.

This article was originally published by @pmwiki (Everyone is a product manager. Reprinting is prohibited without permission.

Decompression consumption is favored by experts: "Emotional consumption" urges heat to decompress the economy

  The fast pace of city life makes everyone pursue spiritual "healing" after work. The need to relieve stress and relax has also spawned some new formats, such as archery, Muay Thai, land surfing and playing tufting, which are being sought after by more and more young people.

  Draw your bow, take a deep breath, hit the target with a "whew", and the troubles and pressures are invisibly taken away by the arrows that leave the string. In an archery hall in Wuhan, the arrow path is full of young people who experience archery fun and relax.

  Customer Ms. Ren:When an arrow goes out and you are very focused, you forget other pressures around you.

  He Long, coach of Archery Hall:Compared with last month, the flow of people this month has increased by about 70%.

  In Kunming, Yunnan, an indoor venue of more than 7,000 square meters, the experiencer can jump freely in the trampoline area, complete fancy dunks in the slam dunk area, climb the eaves like a martial arts expert in the movie in the rock climbing area, and sweep away all the pressure in the scenery full of science and technology and the music with strong rhythm. Mengchong Experience Hall is a good place for many young people to relax on weekends. Handmade a canvas in the museum, a tufting gun and several rolls of wool, and operated on the cloth board "chug chug", can also make people immerse themselves in it and play for hours.

  Customer Ms. Zhou:Cats and puppies have no sense of distance, and they will come to you actively, and you will feel the warmth of being needed.

  Ms. Wang, a tufting experiencer:Tufting (tufting) uses wool to print some patterns that you like, which makes people feel very fulfilled.

  The demand for decompression has also spawned some new formats. In this upside-down museum in Wuhan, Hubei Province, the whole space is designed with a 180 inverted real scene, and all objects are fixed on the "roof". Just stand, lie down, set up the photo action and rotate the mobile phone, and you can reverse the earth, and easily unlock the "flying over the eaves" and the "super power" suspended in the air in one second. In this indoor decompression hall in Nanjing, Jiangsu Province, wonderful scenes and creative devices allow young people to get more diverse experiences here.

  The rising sales of decompression products bring new entrepreneurial opportunities.

  With the rising demand for decompression consumption, businesses from all walks of life are also eyeing this decompression market, which is "popular" by young people. Last year, data showed that the overall growth rate of decompression toys in a shopping platform reached 40%, emerging decompression products kept emerging, and various new services related to decompression kept emerging, which also provided more new space for entrepreneurship.

  In an online shopping platform, fresh small toys such as fingertip gyro and decompression Rubik’s cube, which are mainly decompressed, range in price from several yuan to several tens of yuan, and the sales are very hot. In the product introduction, merchants will also mention that these toys are helpful for emotional adjustment.

  From the feedback of buyers, this unconscious pressing action and simple "bam bam" sound effect can relieve stress and psychological anxiety to some extent. At present, in addition to the online shopping platform, all kinds of decompression toys are also sold in online stores.

  In the small commodity market in Yiwu, Zhejiang Province, the reporter found during the visit that many shops sold more than 10,000 pieces of decompression toys, and the monthly sales of some "explosive" decompression toys could reach 700,000 to 800,000 pieces.

  The increase in market orders has also boosted the production enthusiasm of the decompression toy factory. In Yiwu, a large toy manufacturer, 50 injection molding machines are running at full capacity to make a batch of decompressed toy orders.

  In addition to the hot sales of decompression products, new services related to decompression are constantly emerging, and many entrepreneurs are also targeting this market. This one-year-old handmade museum in Kunming, Yunnan, can experience many handmade projects such as quartz sand painting and tufting. During the peak period, the shops are often full, and the daily income is around 1000 yuan.

  Expert interpretation: "Emotional consumption" urges heat to decompress the economy.

  Why are more and more young people keen on decompressing consumption now? Mainly because young people are more willing to pay for consumer products that can provide emotional value.

  Relevant data show that there are currently 810 enterprises in China whose names or business scope or products, services or trademarks contain "decompression". Last year alone, there were more than 70 newly registered enterprises, a year-on-year increase of 94.59%. In the opinion of experts, behind the hot consumption of decompression is the result of the joint action of market supply and demand. In the long run, it is necessary to meet the needs of consumers more accurately and cultivate new growth points for decompressing the consumer market.

  Wang Yun, Associate Professor, School of Economics, Renmin University of China:Such an explosive growth of decompression products and services is also due to the joint role of both sides of the market. Then, from the supply side of the market, (in the future) can they provide consumers with better services and commodities, including some upgrades to their own products and services, so that everyone can better relieve the pressure and relax their physical and mental feelings, which is also a very good kinetic energy to help these businesses continue to develop in this industry.

  (CCTV reporter Han Bing Guo Linjie Hubei Taiwan Jiangsu Taiwan Yiwu Taiwan)

A new round of northeast revitalization horn sounded.

  Si Xiang Ge Press: On the morning of May 23rd, General Secretary of the Supreme Leader visited Heilongjiang Province, and the first stop was Yichun City. When I came to the home of Liu Yangshun, an old worker of the forest farm, and sat around the small courtyard with my neighbors to chat about my family, the supreme leader said, I am very happy to see that you have found some ways out for production and life. The CPC Central Committee always cares about everyone, and the policies of the party and the government will be consistent. Everyone should be self-reliant and find new ways to rejuvenate the old forest areas in Yichun.

  如习总书记所说,新常态下东北如何焕发青春活力,值得深入思考和探讨。人民论坛长期关注东北老工业基地的振兴,在此推荐人民论坛5月上的这篇最新文章。

  2016年4月26日,中共中央、国务院发布《关于全面振兴东北地区等老工业基地的若干意见》(以下简称《意见》),从完善体制机制、推进结构调整、鼓励创新创业、保障和改善民生等方面,为新一轮东北振兴指明方向。《意见》出台,标志着新一轮东北振兴战略正式启动。

  在新常态下推进东北老工业基地振兴,是事关我国“十三五”规划发展的关键一役,关系到我国全面建成小康社会目标的实现。人民论坛对东北问题长期关注,聚集100位著名专家为东北新兴支招,在2015年8月(下)与11月(上)先后推出特别策划《透析“新东北现象”》与《破解“新东北困局”》,深入分析东北经济困境的根源,并为东北振兴献计献策,受到社会各界广泛关注。在《意见》出台、新一轮东北振兴号角吹响之际,人民论坛再邀十余位专家为东北振兴贡献智慧。

  [Expert opinion]

  Revitalizing Northeast China as the Debt of Light Industry

  Professor of Northeast Asia Research Center of Jilin University, Ph.D., Yi Baozhong.

  The decline of the old industrial base in Northeast China is a complex problem formed by historical accumulation. At present, the main source of the economic downturn in Northeast China lies in the fact that heavy industry accounts for the largest proportion in the industrial structure in Northeast China. In the process of downward energy prices and overcapacity in the national industry, Northeast China has suffered the greatest impact. The transformation of the old industrial base in Northeast China should take targeted comprehensive measures, clean up the historical accumulated diseases step by step, and implement the gradual reform of combining palliative care with permanent cure.

  Adjust the industrial structure and solve the imbalance of regional industrial structure left over from history. The tertiary industry in Northeast China is relatively backward, which has become the bottleneck of regional economic development and needs to be accelerated. In the secondary industry, heavy industry is developing abnormally, while light industry is relatively backward, which leads to the imbalance of industrial structure, so the Northeast should make up the debt of light industry. At the same time, we should give full play to the resource advantages of agriculture, forestry, animal husbandry, fishery and forest specialties in Northeast China, develop the processing industry of agricultural and sideline products, and make Northeast China become the production base of high-quality food industry and textile industry in China again.

  Change the growth mode and take the connotative growth road driven by technological innovation. The problem of the old industrial base in Northeast China is the inevitable result of the traditional industrial development model with resource development as the direction, and it is an extensive and extensional growth mode. In the future, we must change this backward growth mode, implement the people-oriented Scientific Outlook on Development, pay more attention to the investment in people, especially in education and science and technology, and use technological innovation as the driving force to promote regional economic development. In raw materials, fuel, labor and other production factors, fully consider the cost factors of the market and logistics, and achieve connotative growth.

  Transforming government functions and deepening the reform of state-owned enterprises. Solving the problems of system and mechanism is the core problem in the transformation of the old industrial base in Northeast China. The reason why northeast state-owned enterprises are in trouble is mainly caused by the separation of government from enterprises. Therefore, the key to the reform of state-owned enterprises is not inside the state-owned enterprises, but outside them, that is, only by transforming government functions can the reform of state-owned enterprises be fundamentally solved.

  Implement the strategy of sustainable development and realize the coordinated development of regional economy, society and ecological environment. The transformation of the old industrial base in Northeast China is not limited to enterprise reform, industrial adjustment and technological transformation, but should build a comprehensive index system for the development of the old industrial base from the perspective of sustainable development as an evaluation standard for the transformation effect of the old industrial base. The investment focus of the old industrial base in Northeast China should be shifted to low-carbon, clean and resource-saving industries, so as to improve the utilization rate of resources and promote regional social progress and sustainable development.

  "The Sixth Industry": A New Opportunity for Agricultural Nirvana in Northeast China

  Luo Zhenli, a researcher at Tsinghua University Institute of Social Sciences.

  The "sixth industry" refers to the extension of the agricultural industrial chain, that is, not only planting crops, but also engaging in the processing of agricultural products and the sales of agricultural products and their processed products, so as to gain more added value and realize the integration and interaction of the primary, secondary and tertiary industries, thus making agriculture a comprehensive industry that runs through the primary, secondary and tertiary industries. According to the classification of industries, "1+2+3" is equal to 6, and "1×2×3" is also equal to 6, which is the origin of "the sixth industry". In Japan, South Korea, France, the Netherlands and other agricultural developed countries, the "sixth industry" has become a strategic emerging industry to promote agricultural development and enhance the vitality of rural development.

  At present, China is in a critical period of development transformation and structural adjustment, and has entered a "new normal" that is different from the past. Judging from the experience of agricultural development in developed countries, this stage is often a transition period from traditional agriculture to modern agriculture. Northeast China is the main grain producing area in China, with three dominant agricultural production areas: Sanjiang Plain, Songnen Plain and Liaohe Plain. The land is concentrated and contiguous, and its intensive scale operation has obvious advantages. However, with the development of market economy and the change of agricultural environment, many "intractable diseases" have accumulated in agriculture in Northeast China in recent years. Among them, the inward-closed agricultural economy is the most incompatible with modern agriculture, which not only weakens the market competition mechanism, but also increases the difficulty of optimizing and upgrading the traditional agricultural structure. At the same time, it also restricts the rapid growth of farmers’ income in Northeast China, leading to a large outflow of rural labor force, which in turn aggravates the aging situation of regional agricultural population.

  In the new normal and "internet plus" era, it is obvious that it is important to analyze the new characteristics of agricultural development from the perspective of industrial diversification, fully understand the new highlights and new formats of agricultural development, and accelerate the innovation of the development ideas of the "sixth industry" in Northeast China: First, it can break through the industrial boundaries of traditional agriculture, help to build and improve the agricultural industrial chain with regional characteristics, enhance comparative advantages, and promote the development of agricultural industrialization and new industries and new formats in Northeast China; Second, it can transcend the restrictions of administrative barriers between regions, which is conducive to stimulating farmers’ creativity, innovation and entrepreneurship, and enhancing the momentum of rural economic development; Third, sharing the extended value of agricultural industrial chain is conducive to optimizing the scale benefit of agricultural industrialization and promoting the fundamental transformation of agricultural development from "production-oriented" to "consumption-oriented". The innovation of thinking from the traditional primary industry nirvana to the "sixth industry" will win new historical opportunities for accelerating the development of modern agriculture in Northeast China.

  [Expert opinion]

  ◆ Innovation of development concept ◆

  Cure the "heart disease" and dispel the fear of difficulties

  Han Baojiang, deputy director of the Department of Economics of the Party School of the Central Committee of the Communist Party of China: As an old industrial base, although the Northeast has "overdrawn" its physical strength for the economic development of China in the past planned economy period, its rich natural resources, solid manufacturing base, huge industrial workers and urbanization level higher than the national average are still enough to support its long-term stable and rapid development. Therefore, in order to realize the real revitalization of the old industrial base in Northeast China and get rid of the economic downturn in Northeast China completely, fundamentally speaking, we should first cure the "heart disease" of various development subjects in Northeast China, dispel the fear of difficulties, eradicate the psychology of inaction or unwillingness, let cadres and entrepreneurs in Northeast China go into battle lightly, and mobilize the development enthusiasm of various market subjects to the maximum extent.

  In particular, it is necessary to strengthen the construction of "soft power" to revitalize the Northeast.

  Jia Wenshan, a professor in the Department of Communication at Chapman University, USA: If you can’t emancipate your mind and innovate boldly, you will open the way for deepening reform and opening up; If the system can’t break through the power standard and planned thinking, effectively establish and actively rely on the market mechanism to create a fair market order and a good development environment; If we can’t explore and establish the value of modern civilization in culture, but stay and wander in the old and backward past; People anywhere will only choose another highland. To revitalize the Northeast is to strengthen the construction of "soft power", establish a cultural system with distinctive times and local characteristics and rich modern civilization value connotation, and create a public image with open vision and pioneering spirit.

  "Creating new things out of nothing" and "creating something out of nothing" will promote a new round of revitalization in Northeast China.

  Li Yinquan, director of the Development Research Center of Jilin Provincial Government: Promote the optimization and upgrading of industrial structure in accordance with the idea of "innovation in China". The natural resources, location conditions, technical equipment level and scientific and technological talents in Northeast China all have innate endowment advantages. It is necessary to fully tap the potential, cultivate advantageous industries, accelerate the upgrading of traditional industries, form an industrial system with sustainable competitiveness and support, and make the equipment manufacturing industry bigger and stronger. According to the idea of "making something out of nothing", we will vigorously develop emerging industries, new formats and new business models. We should actively play the leading and supporting role of strategic emerging industries in the adjustment and transformation of the old industrial bases in Northeast China, and seize the commanding heights of future regional competition and development. We will carry out research cooperation in the fields of new materials, new energy vehicles, bio-industry and advanced equipment manufacturing, build industrial innovation platforms and carriers, and accelerate the transformation and industrialization of scientific and technological achievements.

  ◆ Discussion on the development path ◆

  Implementing the integrated and coordinated development strategy of the Great Northeast Economic Zone

  Liu Lizhen, Dean of the School of Economics of Northeast Normal University: With reference to the coordinated development model of Beijing-Tianjin-Hebei, the coordinated development of the Greater Northeast Economic Zone is regarded as a national development strategy. The coordinated development of the economy in Northeast China can break the economic boundaries of administrative regions, form a unified big market, and then develop the most modern big equipment manufacturing industry, big agriculture, big forest industry and big animal husbandry in China by means of marketization. Northeast China is integrated in geographical environment and location, and has the regional advantage of economic integration. The integrated operation of northeast economy is conducive to the optimization of industrial structure, the formation of a unified regional market, the promotion of the circulation of production factors inside and outside the region, and the realization of complementary advantages and mutual benefit.

  Develop products around clothing, food, shelter, transportation and play.

  Li Zheng, deputy dean, professor and doctoral supervisor of the School of Economics of Jilin University: As for "clothing", that is, the clothing industry, the northeast region can develop winter clothing brands, sports and outdoor clothing brands, and it cannot be stopped because it belongs to light industry. For "food", that is, food industry, we should make a big fuss about green, organic and pollution-free, and actively develop food deep processing industry and modern agriculture. For "housing", it is necessary to build smart homes to meet the special needs of the elderly population. For "travel", it involves transportation services, transportation industries such as automobiles and high-speed rail, and infrastructure construction such as roads and bridges. For "play", it involves many emerging industries such as cultural creativity, tourism and consumer electronics, and each industry has great development potential.

  Vigorously develop small and medium-sized enterprises

  Chen Naixing, director of SME Research Center of China Academy of Social Sciences: The investment direction of SME development in Northeast China can be summarized in two sentences, namely, transforming old enterprises and building new ones. Improving science and technology and transforming traditional small and medium-sized enterprises are important measures to revitalize small and medium-sized enterprises in Northeast China. Some people think that development can no longer be driven by expanding investment, but by innovation and improving the level of science and technology. In fact, improving the level of science and technology also requires investment, and there is more investment than in the past. Therefore, the problem is not the investment itself, but the investment direction. At the same time, increasing the technological transformation of small and medium-sized enterprises is also a huge market, which can alleviate the downward pressure of national economic growth, and there will be no problem of overcapacity. Therefore, increasing investment in scientific and technological transformation of small and medium-sized enterprises can not only solve the immediate worries, but also eliminate the long-term concerns for the development of national economy.

  Increase support for the transformation and development of resource-exhausted cities

  Zhang Wenzhong, a researcher at the Institute of Geographical Sciences and Resources, Chinese Academy of Sciences: The overall revitalization of Northeast China is closely related to the successful transformation of local resource-exhausted cities. Under the influence of the current regional development situation, the transformation and development is even more difficult. On the basis of actively improving the working mechanism, we should increase support and introduce targeted support policies and guiding measures, including: continuing to increase the transfer payment from the central government; Further improve the support policies for continuing alternative industries; Accelerate the transformation and relocation project of independent industrial and mining areas in Northeast China; Actively promote the comprehensive management of land in subsidence areas; Establish a fund for the transformation of shanty towns in resource-exhausted cities; Give resource-exhausted cities the right to try first; Innovating the talent introduction mode in resource-exhausted cities; Innovative assessment mechanism.

  Beware of the loss of state-owned assets in the reform of state-owned enterprises in Northeast China

  Gao Minghua, Professor and Doctoral Supervisor of School of Economics and Business Administration of Beijing Normal University: The protection of the rights and interests of state-owned shareholders mainly involves the protection of state-owned assets in the reform of state-owned enterprises, especially in the reform of mixed ownership, or how to prevent the loss of state-owned assets? The reasonable direction is to lower the transferee’s conditions, recruit more high-level transferees and avoid directional transferee’s conditions under the premise of compliance. Through the bidding of several high-level transferees, the transferee price is finally determined. In addition, from the actual situation, the protection of the rights and interests of small and medium-sized investors by state-owned enterprises in Northeast China is not satisfactory, which means that the attractiveness of state-owned enterprises in Northeast China to private capital is seriously insufficient. If we don’t work hard to improve the protection level of the rights and interests of small and medium-sized investors, the reform of state-owned enterprises in Northeast China will probably continue to be in a state of "dragging its feet".

  ◆ On the expansion of the open strategy ◆

  Put the revitalization of Northeast China in the framework of coordinated development of Northeast Asia

  Peng Gang, Professor and Doctoral Supervisor, School of Economics, Renmin University of China: The key to revitalizing Northeast China lies in basing on reality, tapping comparative advantages and cultivating competitive industrial clusters. Putting the revitalization of Northeast China in the framework of the coordinated development of Northeast Asia is conducive to its access to an open external environment, thus enabling the Northeast economy to enter a virtuous circle of the Pearl River Delta. Although the regional economic cooperation in Northeast Asia has been frustrated repeatedly because of the existence of Japan and North Korea, coordinated development is still the mainstream. At present, China, Mongolia, Russia and South Korea have basically completed the strategic docking at the national level. China, Mongolia and Russia have reached a consensus on the construction of economic corridors, and the China-South Korea Free Trade Agreement has been signed. The Northeast region has undoubtedly become a number of strategic overlapping points.

  China-South Korea FTA brings greater opportunities to Northeast China.

  Li Junjiang, deputy dean, professor and doctoral supervisor of School of Economics of Jilin University: Northeast China has long regarded South Korea as a key area to promote foreign trade and economic development and implement the strategy of opening to the outside world. The two sides have strong industrial complementarities, outstanding cultural similarities and remarkable advantages in geographical cooperation. At the same time, South Korea is playing an increasingly important role in China’s foreign trade and economic cooperation. The construction of China-South Korea Free Trade Zone will enable Northeast China to make better use of South Korea’s capital, technology and channels. We should actively explore new modes of cooperation between Northeast China and South Korea under the national "Belt and Road" strategy, effectively use South Korea’s technology and capital, accelerate the promotion of the core competitiveness of advantageous industries in Northeast China, and further deepen comprehensive economic cooperation with South Korea.

  Turn Northeast China into a world-class manufacturing gathering center

  Sun Jiuwen, Professor and Doctoral Supervisor of School of Economics, Renmin University of China: As the old industrial bases in China, the three northeastern provinces have relatively developed manufacturing industries. The current problem is that the manufacturing industry is big but not strong, and it is in danger of being abandoned together with the raw material industry in the face of economic downturn. Therefore, the key to solve the "new northeast phenomenon" lies in how to solve the manufacturing problem in Northeast China. While gradually abandoning the raw material industry in Northeast China, strengthening and upgrading the modern manufacturing industry is the only way out. The goal in the future is to build Northeast China into a world-class modern manufacturing gathering center.

Be alert! Highly contagious! The high season of this kind of virus is coming.

Spring is coming, the temperature is rising, and the hand, foot and mouth disease is about to enter the high incidence season, so the risk of cluster epidemic in crowded places such as schools and kindergartens is increasing. China CDC reminds parents and teachers to pay more attention to the symptoms of children’s hands, feet, mouth and other parts, and see a doctor in time if they find abnormalities. How to prevent hand, foot and mouth disease? Let’s watch it with Xiaobian

Hand, foot and mouth disease season is coming.

How should we prevent it?

1. What is hand, foot and mouth disease?

Hand-foot-mouth disease (HFMD) is a common acute infectious disease in children aged 5 and under caused by various enteroviruses. It can occur all year round, with the peak in spring and summer from April to July and the peak in autumn from September to November. The main pathogenic serotypes include Coxsackievirus A groups 4 ~ 7, 9, 10 and 16 (CVA4 ~ 7, 9, 10 and 16) and Coxsackievirus B groups 1 ~ 3 and 5 (CVB1 ~ 3 and 5), some serotypes in echovirus and enterovirus 71 (EV-A71). In the past, EV-A71 and CVA16 were the main pathogens. At present, CVA6 has become another major common pathogen after CVA16 and EV-A71. The symptoms of hand, foot and mouth disease rash caused by CVA6 infection are different from those caused by traditional virus infection, and some patients have a wide range of skin lesions. EV-A71 is still the main pathogen causing severe hand-foot disease and death.

2. What are the symptoms of hand, foot and mouth disease?

It takes about 2-10 days from infection to symptoms, with an average of 3-5 days. Most of the clinical manifestations are fever, herpes in oral mucosa, maculopapules and herpes on hands, feet and buttocks, which may be accompanied by symptoms such as cough, runny nose and loss of appetite. Children usually have mild symptoms and are self-limited, and generally have a good prognosis. They can fully recover after 7-10 days. The condition of a few critically ill children will deteriorate rapidly, with neurological complications and multiple organ failure, which can lead to death in severe cases. A small number of patients infected with CVA6 and CVA10 may have symptoms of nail loss 2-4 weeks after illness.

3. How is hand, foot and mouth disease spread?

Patients and recessive infected people are the sources of infection of hand, foot and mouth disease, and the proportion of recessive infection is large. Patients are contagious before onset, usually within 1 week after onset.

The route of transmission is diverse and easy to realize. The main mode of transmission is close contact, and infection is caused by direct contact with patients’ feces, herpes fluid, nasopharyngeal secretions and saliva, and contact with contaminated hands, towels, handkerchiefs, toothcups, toys, tableware, bottles, bedding and other items or environment. It can also spread through respiratory droplets, such as coughing and sneezing; Drinking or eating water and food contaminated by virus can also be infected.

4. How to prevent hand, foot and mouth disease?

(1) Avoid contact with children. Try not to hug, share toys, share tableware, toiletries, etc. with children to prevent cross infection.

(2) Maintain hand hygiene. Good hand hygiene is an effective measure to prevent hand, foot and mouth disease. Children should clean their hands after touching public goods, after going out to play, before eating, after going to the toilet, and after parents and caregivers go home, before processing food, after changing diapers or handling items contaminated by feces. Usually, you can wash your hands with soapy water or hand sanitizer. After contacting patients and pollutants, you should choose a chlorine-containing disinfectant with appropriate concentration to wash your hands.

(3) reduce aggregation. Crowd gathering and frequent contact are easy to spread hand, foot and mouth disease. It is suggested that children should not be taken to public places with crowded people and poor air circulation during the epidemic period of hand, foot and mouth disease.

(4) The environment is ventilated. Closed public places and rooms should be ventilated frequently to maintain air circulation.

(5) Cleaning and disinfection. Regular cleaning and disinfection of frequent contact parts, daily necessities and children’s toys; Milk utensils, tableware, etc. should be boiled and disinfected; Clothes and bedding are often dried in the sun or disinfected by ultraviolet light.

(6) vaccination. Although EV-A71 vaccine can not prevent other enterovirus infections, it can effectively prevent hand, foot and mouth disease and other related diseases caused by EV-A71 infection, and reduce the occurrence of severe hand, foot and mouth disease and death. In order to play a protective role as early as possible, children are encouraged to complete the whole vaccination before the age of 12 months. Vaccination is not recommended for children over 5 years old.

Source/Guan Wei, Anhui Provincial Department of Education

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Original title: "Be alert! Highly contagious! The high season of this kind of virus is coming. "

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Shoulder the mission and task of network information undertaking and push forward the construction of network power to take a new step.

  Recently, the General Secretary of the Supreme Leader made important instructions on network security and informatization, clearly put forward the mission of "holding a banner to gather people’s hearts, preventing risks and ensuring safety, strengthening governance to benefit people’s livelihood, increasing kinetic energy to promote development, and seeking win-win cooperation", clarified the important principles of "Ten Persistences", and raised the regular understanding of network information work to a new height. Accurately understanding and fully practicing this mission and the important principle of "Ten Persistences" is of great practical significance for thoroughly implementing the important thought of the Supreme Leader General Secretary on strengthening the network, grasping the correct political and strategic direction of the network information work, promoting the high-quality development of the network information business in the new era and new journey, and accelerating the construction of a network power.

  1. Raise the banner to gather people’s hearts, and the party’s leadership ensures that the network letter business always advances in the right direction.

  The development of network security and informatization is a systematic project that needs long-term struggle, and there must be a strong leadership core to take the overall situation into consideration and promote it as a whole. General Secretary of the Supreme Leader stressed that "we must take a clear-cut stand and unswervingly adhere to the party’s management of the Internet, strengthen the centralized and unified leadership of the Party Central Committee over the work of online information, and ensure that the cause of online information always advances in the right direction". Adhering to the Party’s overall leadership over online information work is the key to managing and using the Internet well in the new era and situation.

  Adhere to the party’s overall leadership over the work of online information, and the development of online information has a strong political guarantee. In the course of China’s internet from scratch, from small to large, from weak to strong, the party has always played a key role as a planner, organizer, promoter and leader. Since the 18th National Congress of the Communist Party of China, we have planned the network security and informatization work in the overall situation of the party and the state, earnestly strengthened the centralized and unified leadership of the party over the network information work, and provided a strong political guarantee for the development of the network information work.

  Adhere to the party’s overall leadership over the work of online information, and form a new pattern in the construction of online public opinion positions. General Secretary of the Supreme Leader emphasized that "the Internet has increasingly become the main front, main battlefield and forefront of ideological struggle. Whether we can firmly grasp the leadership of ideological work depends on whether we can occupy online positions and win online dominance. " This thesis makes it clear from a strategic and overall perspective that the Internet is increasingly becoming the main position, the main battlefield and the forefront of ideological struggle, and it has also become an important position for spreading advanced culture, promoting the development of network culture industry and the construction of network civilization. The construction of online public opinion positions insists that positive energy is the general requirement, management is the last word, and good use is the real skill. It builds a new pattern of public opinion in which online public opinion releases positive energy and offline public opinion continues to stimulate social vitality, forming a strong synergy between online and offline, continuously purifying cyberspace, unblocking public opinion channels, condensing positive energy of online public opinion, and striving to create a soft environment for building a network power.

  Adhere to the party’s overall leadership over online information work, and cyberspace has become a new space for our party to build consensus. General Secretary of the Supreme Leader pointed out that "where people are, the focus of propaganda and ideological work lies. Cyberspace has become a new space for people’s production and life, and it should also become a new space for our party to build consensus." In order to achieve the goal of building consensus, "concentric circles should be formed online and offline." In the era of global information network, cyberspace is the common spiritual home of hundreds of millions of people. If we want to draw a larger concentric circle, we need to accommodate more diversity and pay attention to the construction and maintenance of cyberspace, and the importance of online information business is increasingly prominent. We must embody the overall leadership of the party in all aspects of the network information work, so as to effectively shoulder the mission of raising flags and gathering people’s hearts and promote the high-quality development of the network information cause.

  2. Prevent risks and ensure safety, and build a national network security barrier.

  With the deep integration of Internet and economy and society, network security has become a major issue concerning the overall situation. As early as the first meeting of the Central Cyber Security and Informatization Leading Group in February 2014, General Secretary of the Supreme Leader clearly put forward the scientific conclusion that "there is no national security without cyber security, and there is no modernization without informatization", which reflects our party’s new understanding of the laws of modernization, thus opening a new journey for China to move from a cyber power to a cyber power.

  Coordinate development and security, and realize the two-wheel drive of network security and information development. General Secretary of the Supreme Leader pointed out that "network security and informatization are two wings and two wheels of driving, which must be planned, deployed, promoted and implemented in a unified way". Paying attention to both development and security is the key to promoting China’s transformation from a network power to a network power. Security is the premise of development, and development is the guarantee of security. Correctly handling the dialectical relationship between network security and information development is the application and embodiment of Marxist world outlook and methodology in network information work.

  Simultaneously promote open cooperation and independent innovation of network core technologies. General Secretary of the Supreme Leader pointed out, "We must make up our minds, maintain perseverance, find the right focus, and accelerate the breakthrough of core technologies in the information field". The breakthrough of network core technology is an important support for building a network power. By promoting the infiltration, integration and extensive use of network core technologies in various industries, changing the production management mode, resource allocation mode and industrial organization mode, promoting technological progress, model innovation and management innovation in various fields, and changing the economic operation mode and growth mode, we can lay a solid foundation for the development of network security and network information.

  Network security is an important battlefield to achieve overall national security. General Secretary of the Supreme Leader proposed to establish a correct concept of network security, and profoundly summarized the characteristics of network security, emphasizing that network security is holistic rather than fragmented, dynamic rather than static, open rather than closed, relative rather than absolute, and common rather than isolated. The concept of network security is not only a profound grasp of the new changes and trends in the national security situation, but also a systematic response to the new challenges and threats facing the great rejuvenation of the Chinese nation. To establish a correct concept of network security requires us to better grasp the laws and essence of network security, enhance the ability of dialectical thinking and strategic thinking, strengthen the linkage between various security fields and security elements from the overall situation of national security, and defend the important battlefield of overall national security. With the network security being promoted to the height of national security and social stability, the construction of China’s network power is also moving forward in the direction of network security for the people and network security relying on the people.

  3. Strengthen governance to benefit people’s livelihood and let hundreds of millions of people share the fruits of Internet development.

  At present, the number of netizens in China has exceeded 1 billion, and the development and governance of the Internet has become a major theoretical and practical issue in the development of Socialism with Chinese characteristics. China is forming a unique way to govern the Internet in China, so that hundreds of millions of people can share the fruits of Internet development.

  The scientific system of network power has been continuously improved. General Secretary of the Supreme Leader pointed out, "To build a network power, we must have our own technology and excellent technology; There must be rich and comprehensive information services and a prosperous and developed network culture; It is necessary to have a good information infrastructure and form a strong information economy; There must be a high-quality network security and information talent team; It is necessary to actively carry out bilateral and multilateral international exchanges and cooperation on the Internet. Digital economy takes modern network technology as an important carrier, data as a key factor of production, and efficiency improvement and economic structure optimization as an important driving force, which constitutes a solid foundation for network power. We should actively advocate the use of network information to gather talents in the world, constantly condense and mobilize the enthusiasm, initiative and creativity of talents in all aspects, and consolidate the talent guarantee for building a strong network country. In addition, advocate a positive network culture and constantly enhance the soft power of network powers.

  Adhere to the people-centered development thought and point out the direction for the construction of a network power in the new era. The starting point and end result of all the work of the party and the state lies in realizing, safeguarding and developing the fundamental interests of the overwhelming majority of the people. A main thread that runs through the practice process of network security and informatization in China is to always adhere to the people’s position. The General Secretary of the Supreme Leader pointed out that "the development of online information business must implement the people-centered development idea and take the promotion of people’s well-being as the starting point and the foothold of information development". Carrying out the people-centered development thought in the network letter business is reflected in the material satisfaction brought by resources, technologies and tools, the demand for network culture, and the sense of gain, happiness and security brought to the people by the overall construction of a network power. It is shown in the process of realizing the value of serving, relying on and protecting the people, which is the concrete application of Marxist mass view in the network letter work.

  4. Increase kinetic energy to promote development, and information drive to lead high-quality economic and social development.

  General Secretary of the Supreme Leader pointed out that "we should cultivate new kinetic energy with informationization, promote new development with new kinetic energy, and create new glory with new development". The diffusion effect of information technology innovation, the spillover effect of information and knowledge, and the inclusive effect of digital technology release have made the driving and leading role of informatization increasingly prominent, providing new ideas for high-quality economic and social development, creating new engines and injecting new impetus.

  Informatization promotes system innovation. At the Third Plenary Session of the 18th CPC Central Committee, the overall goal of comprehensively deepening the reform was to "improve and develop the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity". The General Secretary of the Supreme Leader pointed out that "the modernization of the national governance system and governance capacity should be promoted by informationization". This requirement emphasizes making good use of informatization as a multiplier, aiming at the key and key points of deepening reform and opening up and accelerating institutional innovation, and incorporating informatization into the top-level design of comprehensively deepening reform as an important path to promote institutional innovation in key areas and key links; This requirement has also promoted the deep integration of information technology and government management service functions, starting from the most concerned, realistic and practical aspects of the masses, and promoting institutional innovation in various fields to improve quality, efficiency and smooth implementation by means of "four or two".

  Informatization forms new kinetic energy for social development. The new data application system constructed by data, computing power and algorithm brought by informatization has brought great changes to people’s production and life. Data productivity has become a new ability for human beings to understand and transform nature in the information society. Through value co-creation, data elements can empower other elements, promote resource optimization and activate innovation, and form new kinetic energy for social development. Only by deeply understanding the new trend of accelerating the transformation of the world economy to economic activities with the network information technology industry as an important content can we better understand and grasp the driving and leading role of informatization in economic and social development. Promoting the development of digital industry by informationization, stimulating the vitality of digital economy, optimizing the digital social environment, creating a good digital ecology, and accelerating the creation and accumulation of social wealth will help promote the sharing and inclusiveness of social wealth and improve the balance, coordination and inclusiveness of the overall economic and social development.

  5. Seek win-win cooperation and enhance the international discourse power of cyberspace governance in China.

  The movement of Dapeng is not a feather; The speed of the horse is not enough. General Secretary of the Supreme Leader pointed out, "Cyberspace is a common space for human activities, and the future and destiny of cyberspace should be shared by all countries in the world. Countries should strengthen communication, expand consensus, deepen cooperation and jointly build a community of cyberspace destiny. " The community of cyberspace destiny provides a Chinese plan for the global Internet development and governance, and provides ideological guidance for China to participate in leading the international governance of cyberspace.

  Emphasize respect for network sovereignty. Facing the world pattern of economic globalization, Internet development must adhere to the principle of mutual respect and trust, jointly build a peaceful, safe, open and cooperative cyberspace, and realize the interconnection, sharing and common governance of cyberspace. Respect for cyber sovereignty is a profound understanding of the changing and continuous development of national sovereignty with the development of technology and international relations, which has won the approval of most countries in the world. Extending national sovereignty to cyberspace is the basis of international cyberspace governance.

  The community of cyberspace destiny has become the best model to realize global network governance. The destiny of mankind is more closely linked by the Internet, and win-win cooperation has become the common aspiration of the overwhelming majority of people in the world. We will build a community of destiny in cyberspace, devote ourselves to strengthening international cooperation, bridge the digital divide between different countries, regions and people, and promote the harmonious development of world economy, society and culture. In the process of jointly building a community of cyberspace destiny, China has joined hands with all countries in the world to give full play to the multilateral and multi-party participation of sovereign countries, established multilateral, transparent and inclusive international trade rules in the digital field, jointly created an international environment conducive to the development of the digital economy, and jointly created a new trend of economic development, providing an overall planning idea for promoting the in-depth development of the "Digital Silk Road" such as China-ASEAN and China-Central and Eastern Europe digital economic cooperation with high quality, and creating reciprocity for people all over the world.

  (Author: Wang Yimin, Department of the Central Party School [National School of Administration] Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center researcher)

Russia and Belarus sign a document on the deployment of Russian tactical nuclear weapons in Belarus

  On May 25th, local time, Russian Defense Minister shoigu and Belarusian Defense Minister Khrenin held talks in Minsk, Belarus, and signed a document on the deployment of Russian tactical nuclear weapons in Belarus. Shoigu stressed that the control of the tactical nuclear weapons deployed in Belarus still belongs to Russia.

  In March this year, Russian President Vladimir Putin said that at the request of Belarusian President Lukashenko, Russia and Belarus had agreed to deploy Russian tactical nuclear weapons on Belarusian territory. Russia will train relevant personnel from April 3, and will complete the construction of storage facilities for tactical nuclear weapons in Belarus before July 1. (Reporter Wang Bin, General Desk)

Pay tribute to action superstar Bruce Lee! The movie "Dragon Girl" opens the roadshow.


1905 movie network news Directed jointly by Ram Gopal Varma and liujing, and starring Puja Bahaluka, PARTH SURI, Shi Tianlong, Miya and He Yezi, the first Chinese-Indian co-produced cool action film Dragon Girl will be released nationwide on July 15th.

On June 26th, the film "Dragon Girl" officially opened the first stop of the national roadshow in the mountain city of Chongqing, and held roadshows in Chongqing, Chengdu and Mianyang in three days. At the roadshow, not only the authentic Kung Fu tea and Sichuan Opera in Sichuan and Chongqing changed their faces, but also the Chinese director, producer and actor of the film watched the high-burning clips of the film together with the audience, sharing the inside story of shooting and causing applause.

Wonderful fighting detonated the profound theme of the audience and shook the audience.

The movie Dragon Girl tells the story of an Indian girl, pooia (Pujia), who loved China Kung Fu since childhood, who witnessed a sexual assault that led to her sister’s death in childhood. Deeply guilty of not being able to help her sister, she hoped to be brave like Bruce Lee after seeing Bruce Lee’s movie enter the dragon, so she joined an China Jeet Kune Do martial arts master (Shi Tianlong) to learn Kung Fu, and got to know her uncle’s daughter (Miya) from then on.

As the first kung fu film co-produced by China and India, the heroine Pujia is both a famous Indian movie star and an Asian Taekwondo champion. It is reported that in order to better interpret the heroine, she has specially studied Jeet Kune Do for three years, which can be described as grinding a sword for three years. Shi Tianlong, who plays her master, is a famous martial arts educator, the president of the World Jeet Kune Do Development Federation and the president of the China International Jeet Kune Do Federation, while Miya, another leading actress, is also a famous action star in China who has appeared in Jackie Chan movies.

Among them, the water PK clips of Pujia and Miya are particularly impressive! The two female hosts wore tight-fitting battle suits in pairs. In the water, tai chi pile was stuck with flowers and waves, and her hair was wet and her hormones were overflowing. Seeing the China culture and the beautiful and elegant two female hosts made the audience shout. In the post-screening communication session, the audience felt the female power contained in the film in and out of the play.

Resonate with the audience and call on women to fight bravely for love.

In the post-screening communication session, Chinese director liujing, starring representatives Shi Tianlong and He Yezi of the movie Dragon Girl visited the scene to interact with fans. At this time, some fans are still relishing the exciting fighting scenes in the film, but some viewers are patiently tasting the profound themes contained in the film and actively asking questions.

Some fans first praised the film for its combination of exotic customs, Indian song and dance, China Kung Fu, female inspirational and other elements, and wondered why the film had such a positioning. Liujing gave his own answer. It turns out that director liujing and Indian director Ram Gopal Varma have been "Bruce Lee fans" since childhood, with a gap of 20 years. But like the "two brothers", the directors bred under the cultural influence of different countries have different skin colors, personalities and life experiences, but they all hold reverence for the great master Bruce Lee, thus making this film together.

Wu Jing, the chief producer of this film, also said: Through the perspective of Indian women combined with Bruce Lee’s spirit of self-improvement, I hope to give women all over the world a special strength, both in spirit and mind. The segment of the film in which the woman fights for love will arouse applause from the audience present, and this film not only hopes to call on the audience to fight bravely for love with the film plot in the screening session, but also hopes to convey an idea to the audience by inviting female kungfu tea performers and Sichuan opera face-changing masters to take the stage for live display in the post-screening session — — "In fact, every one of us can be a dragon girl."