6 trends of Chengdu Auto Show in 2024： After the carnival, fight with clenched fists.
21st century business herald reporters Yi Silin, Song Doudou, Zheng Zhiwen, Gong Zhaoen and trainee reporter Jiao Wenjuan reported from Chengdu and Guangzhou.
Chunxi Road in Chengdu is crowded with people and the hot pot is still hot, but this auto show is particularly deserted.
Entering the exhibition hall of Chengdu Auto Show in 2024, there were no BBA huge advertisements in the past, only two car companies-() and Cadillac-still hung advertisements. Although the venue area reached an all-time high of 220,000 square meters, the number of press conferences dropped sharply to 63, 9 fewer than two years ago. Few car companies have solved the problem of machine wine, the number of media present has decreased, and there has been less congestion in the venue. "This is the best auto show." Some media use this to ridicule.
The traffic is also cooling down. Four months ago, Lei Jun, the founder of Xiaomi, made a high-profile tour of the "traffic manufacturing machine" where he punched his card, and Zhou Hongyi, the founder of 360 Group, climbed onto the roof of the "guest" car model. But this year’s auto show, Lei Jun and Zhou Hongyi didn’t come, and Wei Xiaoli’s three bosses only came to Xpeng Motors CEO He Xiaopeng.
The price war and traffic war lasted for more than half a year. After the heat, car companies bid farewell to extensive marketing and began to return to careful planning. Cost reduction, car sales and focus became the main theme of this Chengdu Auto Show.
Jason Lin, vice president of Extreme Smart Technology, recalled to the 21st century business herald reporter that in the past, before the Chengdu Auto Show, Extreme Smart would conduct a test drive all over the country, but this year it was cancelled. "Because it is not efficient, it will not help to sell cars." Jason Lin said.
LI’s booth continued its original scale. In addition to building a Dolby Concert Hall specially for users, the sales scale of the booth was over 20 people, compared with about 10 people in the previous Chengdu Auto Show. Zero Run didn’t hold a media conference at Chengdu Auto Show, but held a smaller user conference. At the same time, it chose to advertise in the Chengdu subway with a larger flow of people-"a new choice for 400,000 car owners to travel".
When reducing costs and increasing efficiency begin, focusing is the best way to fight. Ford began to pay attention to "a big group booth" this year, paying attention to integration and coordination. Changan Ford, which had a separate booth last year, was absent this year. The same is true of the Great Wall. Under the concept of "One Great Wall", all the sub-brands of the Great Wall were exhibited on the same stage for the first time at the Chengdu Auto Show. Geely Group is also conducting R&D integration to reduce repeated development and waste of resources.
"We want to clench our fists and fight the battle of new energy." A Ford executive told 21st century business herald.
As the weather vane of the southwest market, it is also the first A-class auto show in the second half of this year. The Chengdu Auto Show is characterized by high sales of luxury cars and best-selling new energy vehicles. BYD, BMW, Huawei and Xiaomi have brought a prosperous side to this auto show.
BYD has built a whole pavilion, even in the open space outside the pavilion, and built an open-air intelligent test drive and ride experience area for Looking Up and Equation Leopard. In Chengdu subway, users can hear the prompt: "BYD Equation Leopard reminds you of your stop."
The BMW Group brought a total of 13 new cars from BMW and MINI to the Chengdu Auto Show, refreshing the scale of new BMW cars participating in the Chengdu Auto Show. Xiaomi, the upstart car maker, showed nine color models of Su7 in one breath. Judging from the flow of people at the venue, the Xiaomi automobile booth is crowded and even needs to be restricted.
The cost is reduced, the flow is getting colder, and the heat flow is rushing to the hybrid, end-to-end technology and the tide. Under the interweaving of cold and hot, 21st century business herald summed up one truth and six major trends, which may also be the "operational guide" for car companies in the last 120 days of 2024.
Compared with last year, 9 brands were absent and 8 brands were added.
Compared with the 2023 Chengdu Auto Show, the brands that disappeared in this year’s Chengdu Auto Show include: Polar Star, Gaohe, Nissan, British finidi, Qichen, Changan Auchan, Landian, () and Kia.
Unlike last year’s high-profile rose booth, this year’s polar star entered an adjustment period and directly missed this year’s Chengdu Auto Show. After experiencing layoffs and falling sales, Polar Star once again ushered in high-level changes in the second quarter of this year. Geely’s vice president of sales has joined Polar Star as the chief operating officer; Former Nikola executive Michael Lohscheller will be the CEO of Polar Star.
Dongfeng’s two joint venture brands (Nissan, British finidi) and one independent brand (Qichen) were absent.
Dongfeng, which launched a price war in March last year, is still in a painful period. In 2023, Dongfeng Nissan sold 673,000 vehicles, less than half of the peak period. In 2018, Dongfeng Nissan sold 1.563 million vehicles. However, the sales volume in Britain and finidi began to decline after reaching the peak of 48,000 vehicles in 2017. In 2023, the number was less than 6,000 vehicles, and it was incorporated into the management system of Dongfeng Nissan as an independent business unit in January this year. The decline in the sales of joint venture vehicles directly affects the financial performance. In 2023, the financial report showed that Dongfeng Group suffered a huge loss of 3.996 billion yuan, which was the first loss since its listing in 2005.
At the Chengdu Auto Show in 2024, only one joint venture vehicle booth and four independent brand booths were left under Dongfeng Honda. At the Chengdu Auto Show in 2021, four of Dongfeng’s five booths were joint venture brands, namely, Dongfeng yueda Kia, Dongfeng Nissan, Dongfeng Peugeot and Dongfeng Citroen.
Dongfeng’s situation is the epitome of joint venture brand. Gac fiat, GAC Mitsubishi, Dongfeng Nissan and Changan Suzuki, which were at the Chengdu Auto Show ten years ago, have now faded out of the stage, and the scale of Japanese joint-venture booths is shrinking day by day. GAC Toyota and Guangqi Honda, which are still at the poker table, can’t hide their decline. They didn’t hold a press conference, but only advertised "Golden September, Silver and Ten" at the booth, but few people were interested.
Although Changan Auchan, a passenger car brand, was absent from the Chengdu Auto Show, Changan focused on new energy. Aouita appeared in Aouita 07, and Deep Blue appeared in Deep Blue S05 and Deep Blue L07. "This year is Aouita’s product year, and we attach great importance to this auto show." A Aouita executive told the 21st century business herald reporter.
After participating in Chengdu Auto Show for three years in a row, Gaohe Automobile missed this auto show due to the business crisis. On August 9, Gaohe Automobile announced that it had entered a state of bankruptcy and pre-reorganization, and was still waiting for the white knight.
Kia, who is absent from Chengdu Auto Show, will focus on the global market. In 2023, yueda Kia sold 166,000 vehicles in the China market, but in the global market, in 2023, Kia’s global sales volume was 3,087,400 vehicles, a year-on-year increase of 6.4%; The annual operating profit was 62.462 billion yuan, a year-on-year increase of 60.5%.
At the Chengdu Auto Show, where the "stars" compete for glory, the traffic is more easily diluted. Q&Q chose to release the new M7 Pro four days before the opening of Chengdu Auto Show. At the same time, after participating in the two Chengdu Auto Show, no separate booth was set up, which was displayed by HarmonyOS Zhixing.
There are 8 brands that participated in Chengdu Auto Show for the first time, they are Xiaomi Automobile, Volkswagen, HarmonyOS Zhixing, Daolange, Jishi Automobile, Yuanhang Automobile, george patton and Yasheng Automobile.
The Chengdu Auto Show in 2024 is the second auto show that Xiaomi attended after boarding the "table". At this year’s Chengdu Auto Show, Xiaomi showed all nine color models of Su7. Different from the Beijing Auto Show, Lei Jun himself did not go to the scene in the future, but warmed up Xiaomi’s car through Weibo before the auto show.
Looking through the changes of the participating brands in Chengdu Auto Show, the story of the curtain call of old players and the appearance of new players continues.
Tesla is absent, but "Model Y" is not absent.
There is nothing wrong with an electric smart car benchmark, Model Y, which is over 5 years old, except that it has not been replaced so far.
Model Y, with a monthly sales volume of more than 30,000 vehicles, still ranks first in the list of models regardless of power form and price range, and it is also the strongest competing product of a group of high-end pure electric SUVs, which is the main reference opponent anchored by the latecomers.
Since the Shanghai Auto Show in 2021, Tesla has been absent from the domestic auto show, but Model Y has not been "absent" from the Chengdu Auto Show.
"Today, several SUVs just released in Hall 10 all mentioned Model Y, because Model Y is still the TOP 1 in this range." On August 30th, Tamia Liu, co-CEO of Zhiji Automobile, pointed out in an interview with the media at Chengdu Auto Show.
Hall No.10 is one of the pavilions with the highest traffic volume in Chengdu Auto Show, which brings together many high-profile new energy vehicle companies such as Weilai, Krypton, Zero Run, Zhiji, Aouita and Lantu. The world’s first Extreme Krypton 7X, Aouita 07 and the newly released Zhiji LS6 all held a huge press conference here, and Model Y was repeatedly compared, "If you don’t see its car, you will hear its name first".
Zhiji LS6, which was listed at the end of last year, aimed at Tesla’s market share. At the beginning of listing, it wanted to rewrite the market structure of electric SUV. Tamia Liu said that the full-scale rejuvenation of LS6 lies in its all-dimensional intelligence. In his view, all car companies want to win the track championship, but the rise of China brand is the most important thing. "We hope to provide users with a better experience with better products and let Chinese drive China cars."
An Conghui, CEO of Krypton Intelligent Technology, also said that there is a significant difference between the needs of users in China market and overseas markets, and the key lies in who can understand and accurately grasp the specific needs of consumers in China.
According to An Conghui, although the world premiere of the world premiere of the Chengdu Auto Show is a medium-sized SUV, it originated from a vast architecture and is more competitive in space. In addition, it has returned to the classic shape of SUV. "Some competing products, including Model Y, are all slip-back shapes. Many cars are pixel-level copies, and the road we take is different. 7X actually entered a market segment with few competitors. "
Aouita, opposite the Krypton booth, also made the world’s first show of Aouita 07, the third electric product under the brand. In fact, Aouita’s product atlas imitates Tesla’s route, which has successively introduced Model S, Model X, Model 3 and Model Y..
"Model S and Model X are brands, just like our Aouita 11 and 12. After these two products, Tesla later produced 3 and Y, which brought Tesla brand sales to a new height. Therefore, in this market segment, a car and an SUV are necessary. Aouita 07 is an SUV, and there will be a rock-breaking product in the similar price segment. " Yong Jun, vice president of Aouita Science and Technology, bluntly told the media that Aouita 07 is Aouita’s Model Y.
In his view, Aouita 07 is in a very suitable price band, with a very suitable size, a very suitable appearance and interior that takes into account the aesthetics of most users, and leading technology.
Although the Weilaizi brand Ledao Automobile did not participate in the exhibition, during the Chengdu Auto Show, Ledao Automobile also released the Ledao Coconut Intelligent System. The first model L60 was also Model Y.
"Model Y has been sold for so many years and has been the number one model in the world for a long time. But no one can stay at the altar forever. After mastering Tesla’s car-making cheats, everyone wants to become the next explosion with lower prices and more accurate user insights. " On August 31st, Ai Tiecheng, CEO of Ledao Automobile, said in an interview with 21st century business herald.
Traffic carnival fades, and sales attributes return.
Different from the "traffic" carnival of Beijing Auto Show in the first half of the year, this year’s Chengdu Auto Show focuses more on users, and its sales attributes are returning.
In many brand booths, there are salespeople selling cars live in front of dense mobile phone stands, and even four sales introduction products are surrounded in front of popular models, trying to grasp the sales season of "Golden September and Silver 10".
The reporter learned from the scene that the zero-running car did not release a new car, but chose to hold a press conference for the user alone; On August 31st, Krypton established the Krypton Global Owners Committee; LI’s booth continued its original scale, but more than 20 people were present to support the sales, compared with about 10 people in the previous Chengdu Auto Show.
Sales staff wearing uniforms such as Kyo, Weilai and Tucki wandered between the exhibition halls to attract every consumer who has the intention to buy a car. On the first day of the opening ceremony, 21st century business herald reporter added WeChat of sales staff from 9 different brands; There are also pushers who scan the code to give gifts. They instruct consumers who are interested in gifts to fill in their names, telephone numbers, intended models and other relevant information. After successful submission, they immediately receive the enthusiastic service of the relevant sales staff to make an appointment for a test drive …
During the exhibition, Chengdu also invested 100 million yuan to carry out automobile consumption incentive activities: from August 30 to September 20, 2024, individual consumers who meet the purchase conditions and successfully declare can enjoy a maximum of 8,000 yuan and 7,000 yuan for new energy vehicles and fuel vehicles according to the vehicle price.
"This year’s Beijing Auto Show has become a online celebrity Auto Show. All the stars bring traffic, don’t talk about consumption, and don’t talk about products. I think it is not sustainable in the long run." Wu Shengbo, CEO of Ford China, believes that after the excessive heat, we should return to humanity and rationality, or talk about consumers and products.
Mixed craze: down to 100 thousand, up to one million
"What do you think of the next development trend of hybrid and pure electricity?"
In the group interview session of Chengdu Auto Show, the media haven’t asked questions yet, and Zhu Ling, vice president of extremely intelligent technology, took the lead in asking questions. The positioning of Extreme Krypton is a high-end intelligent electric brand. Counting the seven-seat SUV launched at this auto show, in the past three years, Extreme Krypton has released five pure trams in different market segments.
However, a month ago, the CEO An Conghui "relaxed" the official caliber-Extreme Krypton is committed to setting a benchmark in the luxury pure electric vehicle market, but "the future does not rule out extending the range". The first electric hybrid model will be the flagship SUV, which is expected to be put on the market in the fourth quarter of next year.
In addition to pure electricity, there are more and more car companies seeking () form (hybrid/extended range). These new power models are down to 100 thousand yuan and up to one million yuan; There are cars, SUVs, sports cars and MPVs.
100,000-200,000 hybrid cars were originally BYD’s best field. In 2023, BYD’s annual sales exceeded 3 million units, of which the mixed sales accounted for nearly 48%; In the first half of this year, the proportion of mixed cars has exceeded 54%, reaching 881,000. However, at the Chengdu Auto Show, Deep Blue made its debut in the medium-sized car Deep Blue L07, and the power form can be extended range or pure electricity to join the battlefield.
The market of about 250,000-350,000 has opened up a world for extended-range products, but new players have also officially appeared at Chengdu Auto Show, which is threatening. Aouita, who originally emphasized that he only does pure electricity, unveiled its first extended-range product, Aouita 07, at this Chengdu Auto Show. Aouita 07 has not been officially listed yet, and the price has not been announced, but Yong Jun, vice president of Aouita Science and Technology, believes that "this car has the strongest Kunlun extended range and can compete with the ideals L6 and L7 that are selling well now."
In the price range of 200,000 yuan, although Zhiji and Xiaomi didn’t show their extended-range models at the auto show, 21st century business herald learned that Zhiji will launch its first extended-range SUV in the first quarter of next year, and Xiaomi’s third car is also an extended-range power SUV.
Hybrid/extended range products reduce users’ mileage anxiety. "The overall trend now is from oil to electricity, but many users can’t directly use pure electricity based on charging conditions and car use considerations." Wang Li, senior director of Aouita Product Planning Department, believes that "another advantage of inductance is that it is the easiest to graft intelligence."
For traditional car companies, choosing the hybrid/extended range+pure electric dual-power form is a more stable way of new energy transformation.
At this year’s Chengdu Auto Show, SAIC Roewe brought the Roewe D5DMH equipped with super hybrid technology, and () unveiled the Wei brand Lanshan Zhijia version equipped with self-developed four-wheel drive electric hybrid technology Hi-4.
Ford began to reduce the investment in electrification this year and delayed the release of new electric products, but began to choose hybrid forms on some models. Ford unveiled the Mondeo sports version at Chengdu Auto Show, which is the hybrid system. "Hybrid and extended-range models are already under development." Beijing Hyundai executives also revealed at this auto show. In June this year, SAIC Volkswagen also announced the products that will be inserted into the mixed market in the future.
"We didn’t expect the mixed market to develop so rapidly." Fu Qiang, general manager of SAIC-Volkswagen Sales Co., Ltd., lamented in a group interview.
The compatibility between hybrid technology and millions of products is also very high. At the Chengdu Auto Show, the Tengshi Z9GT, the first benchmark D-class luxury car, was unveiled in the high-end MPV field through plug-in hybrid power, and both plug-in and pure electric versions were provided.
"Hybrid power can ensure that electric vehicles have both the driving pleasure of fuel vehicles and the concept of sustainable development." Lamborghini CEO stephan winkelmann said in an interview with 21st century business herald. Ultra-luxury brands have developed many hybrid products. Since March 2023, Lamborghini has launched three hybrid products. Porsche also joined the hybrid army in May this year, introducing its star model 911 into the hybrid system for the first time.
"Plug-in is only a transitional technology, and pure electricity is the future", which was once the judgment of many people in the industry on the technical route of plug-in. But now, the market has given the answer.
The intellectual drive broke out and the decisive battle was "end to end"
At last year’s Chengdu Auto Show, the competition focus of domestic smart-driving head players was the speed and quantity of opening the city under the smart driving of high-precision map city. Over the past year, "AI" and "end-to-end" have frequently appeared on the smart driving track, which has become a new hot word focusing on smart driving at the auto show.
Under the challenge and encouragement of Tesla FSD, from "with a picture" to "without a picture", from "lidar" to "pure vision", the technical route is constantly iterative, and "end-to-end" based on the integrated large model has become a new goal of old and new forces in the field of intelligent driving.
Extreme Yue 07 was released on the eve of the opening of the auto show. The car was first equipped with V2.0 version software, and the extreme Yue PPA intelligent driving was upgraded to Baidu’s ASD(Apollo Self Driving) Apollo advanced intelligent driving. The pure visual end-to-end large model officially got on the bus, and the extreme Yue native AI large model was also upgraded.
"2024 is a year of intelligent driving (intelligent driving)." In the view of Xia Yiping, CEO of Extreme Yue Automobile, only pure vision can realize the intelligent driving of the whole people. At present, more and more brands have joined the pure vision camp, and the future industry intelligent driving scheme will develop in the direction of "pure vision+end-to-end".
Tucki, who is the "first echelon", announced in May this year that it has achieved mass production of end-to-end large-scale models, becoming the only car company in the world to achieve end-to-end large-scale models. The new car MONA M03 was unveiled at this year’s auto show, and the starting price of 119,800 yuan allowed the car to gain more incremental markets with the "smart driving ratio"; Huawei, which is in the "first echelon", unveiled its models, namely, Wenjie M7 Pro and Zhijie R7, at the HarmonyOS Zhixing booth. The former is equipped with Huawei’s ADS basic version of intelligent driving, and the full vision scheme is cancelled for laser radar, while the latter will be equipped with Huawei’s ADS 3.0 end-to-end humanoid intelligent driving.
Extreme Krypton synchronously launched the end-to-end AI model. After the update of Haohan Zhijia 2.0, the Extreme Krypton 001 mounted on the 2025 model was unveiled at the Chengdu Auto Show. At the auto show, LI focused on sharing the latest progress of the end-to-end model, VLM visual language model and the world model autopilot technology architecture, and announced that the ideal end-to-end +VLM 10,000-person experience group officially started recruitment today, and OTA6.2 was fully promoted; 21st century business herald reporter also learned on the eve of the auto show that the zero run will speed up the intelligence, and the person in charge of the intelligent driving algorithm will join in to set up an end-to-end team against the benchmark ideal.
Independent brands have followed the end-to-end big model one after another, and Tengshi announced in July that it has completed the end-to-end solution research and development of "no map"; In the same month, Weilai announced that the point-to-point navigation assistance function will get on the bus in the second half of the year, including the end-to-end GOA will continue to get on the bus; In June, Wei Jianjun, Chairman of Great Wall Motor, measured the NOA performance of Great Wall, showing its latest generation of intelligent driving system with modular end-to-end architecture.
Since the beginning of this year, car companies have intensively laid out AI big models and started "racing" in the end-to-end AI big model. Intelligent and AI big models have become prominent highlights in many booths. The head players fought the "end-to-end" battle, and the smart driving track ushered in a new round of competition window.
Huawei actively went to the stage.
Since last year’s Guangzhou Auto Show, the international community no longer set up a separate booth, but displayed it with the "HarmonyOS Zhixing" booth. At the Chengdu Auto Show, Huawei continued this style, and displayed its six cars (Wenjie M5, Wenjie M7, Wenjie M9, Zhijie S7, Zhijie R7 and Enjoying S9) through "HarmonyOS Zhixing".
In the era of internal combustion engine in which the whole vehicle is king, it is difficult for most consumers to know and pay no attention to which supplier scheme is adopted for auto parts. However, with the development of intelligent electric vehicles, the performance of three electric appliances and intelligent technology have become important selling points for the differentiation of automobile enterprises, and the suppliers of core components of electric vehicles who have been hidden behind the scenes have begun to actively move forward.
Huawei, which has stronger technical discourse power, redefines the ownership of discourse power and reconstructs the distribution of profit pool of automobile industry.
Huawei Gankun Intelligent Driving ADS 3.0 is the highest version of intelligent driving scheme launched by Huawei at present, which can realize high-level intelligent driving functions such as urban NOA, parking space to parking space, etc., and it was first launched at Enjoy World S9 released in August. HarmonyOS Zhixing is still pushing its models to come standard with the function of driving with the help of Gankun. Starting from September, the M5, M7, M9 and S7 of Zhijie will all be upgraded to ADS 3.0.
Lantu Dreamer with Gankun Zhijia has started pre-sale at Chengdu Auto Show. 21st century business herald reporter learned from the sales office of Yilantu Automobile that one hour after the pre-sale, two customers had made a direct decision, both of whom said that they were "coming to Huawei" and chose the Gankun version of PHEV. Shao Mingfeng, general manager of Lantu Automobile Sales & Service Co., Ltd. told reporters that Huawei’s cooperative models accounted for 30%~40% of the orders. GAC Chuanqi, Equation Leopard 8 and other models equipped with Gankun ADS3.0 will also be listed one after another.
In addition to HarmonyOS Zhixing’s promotion of Gankun smart driving function as standard for its models, other car companies currently equipped with Huawei’s Gankun smart car solutions include Dongfeng, Chang ‘an, Guangzhou Automobile, etc. On the eve of Chengdu Auto Show, BYD and Huawei signed a smart driving cooperation agreement, and the two sides intend to jointly build the first hard-core exclusive smart driving solution.
However, the car companies they cooperated with did not hand over all the "souls" to Huawei. Lu Fang said that Lantu has always insisted on full-stack self-research. After the cooperation between the two parties, Huawei undertook a large number of projects in the early stage, and Lantu provided necessary support in human resources. "But I still hold my soul tightly in my own hands."
Stop worrying about the China market and look at the world.
"90% of the domestic independent brands’ market is in China, but for most foreign brands, more than 70% of their sales are not in China, and China’s sales are not fatal to foreign brands. In terms of electrification, it is not as anxious as domestic brands. " A senior practitioner of a foreign car company told 21st century business herald.
At present, Toyota and Hyundai, the top car companies in the world, only accounted for 15% and 3% of their global sales in China in the first half of 2024.
"The competition in China market is fierce, but we will solve some sales by exporting and developing the international market. We are not so anxious. " Wu Zhoutao, permanent deputy general manager of Beijing Hyundai, said that at present, the sales volume of Beijing Hyundai’s overseas market and domestic market accounts for "half and half", and at the same time, a large number of products will be put into the international and domestic markets in 2026.
Ford has the same consideration as Beijing Hyundai. From 2023, Ford began to adjust its plan in China-to strengthen automobile export to other countries. In 2022, the sales volume of Ford’s exports from China almost doubled year on year. "Ford is not a three-year-old startup. Ford has been established for 120 years. If you want to have a second 120 years, you have to consider it from a more mature market perspective." Ford CEO Wu Shengbo said.
When the competition in China market is no longer over-anxious, the enterprise’s strategy can return to the essence of products and find the most suitable road of China and electrification for its own enterprises.
"At present, the joint venture is in a low-tide development period. Under the big wave, the joint venture changes slowly, which is an objective reality. But this does not mean that we do not transform. " Wu Zhoutao of Beijing Hyundai told the 21st century business herald reporter.
At Chengdu Auto Show, Beijing Hyundai listed the fifth generation of Shengda. According to the official introduction, this car, as the only square box shape of the joint venture brand, has made a lot of intelligent upgrades-the intelligent cockpit began to adopt chips from NVIDIA, and the intelligent driving option cooperated with Baidu and Tencent.
"These are the changes we have made when we saw the changes in the China market." Qi Xiaohui, deputy general manager of Beijing Hyundai, said.
In the era of rapid development of China auto market, the common practice adopted by joint venture car companies is to do addition-quickly occupy the market through car-sea tactics. But now, with the influx of domestic independent brands, the competition is fierce and higher requirements are put forward for intelligence and high-end.
Beijing Hyundai is also aware of the particularity of the China market. Wu Zhoutao said in a group interview at the auto show that Beijing Hyundai is changing the operation mode of directly introducing products from the international market. "We can no longer take mature foreign products to invest in the China market, but must meet the needs of China consumers." Specifically, it is to shorten the decision-making process in China, increase cooperation with local enterprises in China in intelligence, and intensify the transformation.
Like Beijing Hyundai, SAIC Volkswagen and GAC Toyota have cooperated with local enterprises in China to speed up the process of intelligence.
At Chengdu Auto Show, GAC Toyota announced the cooperation with Momenta, a smart driving company, to apply L2++ smart driving on Platinum 3X, and L4 smart driving will cooperate with Xiaoma Zhixing. SAIC-Volkswagen is the first to show Passat Pro, and the binocular inertial navigation system jointly developed with DJI Vehicle is used for assisted driving, which can realize the functions of intelligent car following, shifting the lever and changing lanes.