21st century business herald reporters Yi Silin, Song Doudou, Zheng Zhiwen, Gong Zhaoen and trainee reporter Jiao Wenjuan reported from Chengdu and Guangzhou.

　　Chunxi Road in Chengdu is crowded with people and the hot pot is still hot, but this auto show is particularly deserted.

　　Entering the exhibition hall of Chengdu Auto Show in 2024, there were no BBA huge advertisements in the past, only two car companies-() and Cadillac-still hung advertisements. Although the venue area reached an all-time high of 220,000 square meters, the number of press conferences dropped sharply to 63, 9 fewer than two years ago. Few car companies have solved the problem of machine wine, the number of media present has decreased, and there has been less congestion in the venue. "This is the best auto show." Some media use this to ridicule.

　　The traffic is also cooling down. Four months ago, Lei Jun, the founder of Xiaomi, made a high-profile tour of the "traffic manufacturing machine" where he punched his card, and Zhou Hongyi, the founder of 360 Group, climbed onto the roof of the "guest" car model. But this year’s auto show, Lei Jun and Zhou Hongyi didn’t come, and Wei Xiaoli’s three bosses only came to Xpeng Motors CEO He Xiaopeng.

　　The price war and traffic war lasted for more than half a year. After the heat, car companies bid farewell to extensive marketing and began to return to careful planning. Cost reduction, car sales and focus became the main theme of this Chengdu Auto Show.

　　Jason Lin, vice president of Extreme Smart Technology, recalled to the 21st century business herald reporter that in the past, before the Chengdu Auto Show, Extreme Smart would conduct a test drive all over the country, but this year it was cancelled. "Because it is not efficient, it will not help to sell cars." Jason Lin said.

　　LI’s booth continued its original scale. In addition to building a Dolby Concert Hall specially for users, the sales scale of the booth was over 20 people, compared with about 10 people in the previous Chengdu Auto Show. Zero Run didn’t hold a media conference at Chengdu Auto Show, but held a smaller user conference. At the same time, it chose to advertise in the Chengdu subway with a larger flow of people-"a new choice for 400,000 car owners to travel".

　　When reducing costs and increasing efficiency begin, focusing is the best way to fight. Ford began to pay attention to "a big group booth" this year, paying attention to integration and coordination. Changan Ford, which had a separate booth last year, was absent this year. The same is true of the Great Wall. Under the concept of "One Great Wall", all the sub-brands of the Great Wall were exhibited on the same stage for the first time at the Chengdu Auto Show. Geely Group is also conducting R&D integration to reduce repeated development and waste of resources.

　　"We want to clench our fists and fight the battle of new energy." A Ford executive told 21st century business herald.

　　As the weather vane of the southwest market, it is also the first A-class auto show in the second half of this year. The Chengdu Auto Show is characterized by high sales of luxury cars and best-selling new energy vehicles. BYD, BMW, Huawei and Xiaomi have brought a prosperous side to this auto show.

　　BYD has built a whole pavilion, even in the open space outside the pavilion, and built an open-air intelligent test drive and ride experience area for Looking Up and Equation Leopard. In Chengdu subway, users can hear the prompt: "BYD Equation Leopard reminds you of your stop."

　　The BMW Group brought a total of 13 new cars from BMW and MINI to the Chengdu Auto Show, refreshing the scale of new BMW cars participating in the Chengdu Auto Show. Xiaomi, the upstart car maker, showed nine color models of Su7 in one breath. Judging from the flow of people at the venue, the Xiaomi automobile booth is crowded and even needs to be restricted.

　　The cost is reduced, the flow is getting colder, and the heat flow is rushing to the hybrid, end-to-end technology and the tide. Under the interweaving of cold and hot, 21st century business herald summed up one truth and six major trends, which may also be the "operational guide" for car companies in the last 120 days of 2024.

　　Compared with last year, 9 brands were absent and 8 brands were added.

　　Compared with the 2023 Chengdu Auto Show, the brands that disappeared in this year’s Chengdu Auto Show include: Polar Star, Gaohe, Nissan, British finidi, Qichen, Changan Auchan, Landian, () and Kia.

　　Unlike last year’s high-profile rose booth, this year’s polar star entered an adjustment period and directly missed this year’s Chengdu Auto Show. After experiencing layoffs and falling sales, Polar Star once again ushered in high-level changes in the second quarter of this year. Geely’s vice president of sales has joined Polar Star as the chief operating officer; Former Nikola executive Michael Lohscheller will be the CEO of Polar Star.

　　Dongfeng’s two joint venture brands (Nissan, British finidi) and one independent brand (Qichen) were absent.

　　Dongfeng, which launched a price war in March last year, is still in a painful period. In 2023, Dongfeng Nissan sold 673,000 vehicles, less than half of the peak period. In 2018, Dongfeng Nissan sold 1.563 million vehicles. However, the sales volume in Britain and finidi began to decline after reaching the peak of 48,000 vehicles in 2017. In 2023, the number was less than 6,000 vehicles, and it was incorporated into the management system of Dongfeng Nissan as an independent business unit in January this year. The decline in the sales of joint venture vehicles directly affects the financial performance. In 2023, the financial report showed that Dongfeng Group suffered a huge loss of 3.996 billion yuan, which was the first loss since its listing in 2005.

　　At the Chengdu Auto Show in 2024, only one joint venture vehicle booth and four independent brand booths were left under Dongfeng Honda. At the Chengdu Auto Show in 2021, four of Dongfeng’s five booths were joint venture brands, namely, Dongfeng yueda Kia, Dongfeng Nissan, Dongfeng Peugeot and Dongfeng Citroen.

　　Dongfeng’s situation is the epitome of joint venture brand. Gac fiat, GAC Mitsubishi, Dongfeng Nissan and Changan Suzuki, which were at the Chengdu Auto Show ten years ago, have now faded out of the stage, and the scale of Japanese joint-venture booths is shrinking day by day. GAC Toyota and Guangqi Honda, which are still at the poker table, can’t hide their decline. They didn’t hold a press conference, but only advertised "Golden September, Silver and Ten" at the booth, but few people were interested.

　　Although Changan Auchan, a passenger car brand, was absent from the Chengdu Auto Show, Changan focused on new energy. Aouita appeared in Aouita 07, and Deep Blue appeared in Deep Blue S05 and Deep Blue L07. "This year is Aouita’s product year, and we attach great importance to this auto show." A Aouita executive told the 21st century business herald reporter.

　　After participating in Chengdu Auto Show for three years in a row, Gaohe Automobile missed this auto show due to the business crisis. On August 9, Gaohe Automobile announced that it had entered a state of bankruptcy and pre-reorganization, and was still waiting for the white knight.

　　Kia, who is absent from Chengdu Auto Show, will focus on the global market. In 2023, yueda Kia sold 166,000 vehicles in the China market, but in the global market, in 2023, Kia’s global sales volume was 3,087,400 vehicles, a year-on-year increase of 6.4%; The annual operating profit was 62.462 billion yuan, a year-on-year increase of 60.5%.

　　At the Chengdu Auto Show, where the "stars" compete for glory, the traffic is more easily diluted. Q&Q chose to release the new M7 Pro four days before the opening of Chengdu Auto Show. At the same time, after participating in the two Chengdu Auto Show, no separate booth was set up, which was displayed by HarmonyOS Zhixing.

　　There are 8 brands that participated in Chengdu Auto Show for the first time, they are Xiaomi Automobile, Volkswagen, HarmonyOS Zhixing, Daolange, Jishi Automobile, Yuanhang Automobile, george patton and Yasheng Automobile.

　　The Chengdu Auto Show in 2024 is the second auto show that Xiaomi attended after boarding the "table". At this year’s Chengdu Auto Show, Xiaomi showed all nine color models of Su7. Different from the Beijing Auto Show, Lei Jun himself did not go to the scene in the future, but warmed up Xiaomi’s car through Weibo before the auto show.

　　Looking through the changes of the participating brands in Chengdu Auto Show, the story of the curtain call of old players and the appearance of new players continues.

　　Tesla is absent, but "Model Y" is not absent.

　　There is nothing wrong with an electric smart car benchmark, Model Y, which is over 5 years old, except that it has not been replaced so far.

　　Model Y, with a monthly sales volume of more than 30,000 vehicles, still ranks first in the list of models regardless of power form and price range, and it is also the strongest competing product of a group of high-end pure electric SUVs, which is the main reference opponent anchored by the latecomers.

　　Since the Shanghai Auto Show in 2021, Tesla has been absent from the domestic auto show, but Model Y has not been "absent" from the Chengdu Auto Show.

　　"Today, several SUVs just released in Hall 10 all mentioned Model Y, because Model Y is still the TOP 1 in this range." On August 30th, Tamia Liu, co-CEO of Zhiji Automobile, pointed out in an interview with the media at Chengdu Auto Show.

　　Hall No.10 is one of the pavilions with the highest traffic volume in Chengdu Auto Show, which brings together many high-profile new energy vehicle companies such as Weilai, Krypton, Zero Run, Zhiji, Aouita and Lantu. The world’s first Extreme Krypton 7X, Aouita 07 and the newly released Zhiji LS6 all held a huge press conference here, and Model Y was repeatedly compared, "If you don’t see its car, you will hear its name first".

　　Zhiji LS6, which was listed at the end of last year, aimed at Tesla’s market share. At the beginning of listing, it wanted to rewrite the market structure of electric SUV. Tamia Liu said that the full-scale rejuvenation of LS6 lies in its all-dimensional intelligence. In his view, all car companies want to win the track championship, but the rise of China brand is the most important thing. "We hope to provide users with a better experience with better products and let Chinese drive China cars."

　　An Conghui, CEO of Krypton Intelligent Technology, also said that there is a significant difference between the needs of users in China market and overseas markets, and the key lies in who can understand and accurately grasp the specific needs of consumers in China.

　　According to An Conghui, although the world premiere of the world premiere of the Chengdu Auto Show is a medium-sized SUV, it originated from a vast architecture and is more competitive in space. In addition, it has returned to the classic shape of SUV. "Some competing products, including Model Y, are all slip-back shapes. Many cars are pixel-level copies, and the road we take is different. 7X actually entered a market segment with few competitors. "

　　Aouita, opposite the Krypton booth, also made the world’s first show of Aouita 07, the third electric product under the brand. In fact, Aouita’s product atlas imitates Tesla’s route, which has successively introduced Model S, Model X, Model 3 and Model Y..

　　"Model S and Model X are brands, just like our Aouita 11 and 12. After these two products, Tesla later produced 3 and Y, which brought Tesla brand sales to a new height. Therefore, in this market segment, a car and an SUV are necessary. Aouita 07 is an SUV, and there will be a rock-breaking product in the similar price segment. " Yong Jun, vice president of Aouita Science and Technology, bluntly told the media that Aouita 07 is Aouita’s Model Y.

　　In his view, Aouita 07 is in a very suitable price band, with a very suitable size, a very suitable appearance and interior that takes into account the aesthetics of most users, and leading technology.

　　Although the Weilaizi brand Ledao Automobile did not participate in the exhibition, during the Chengdu Auto Show, Ledao Automobile also released the Ledao Coconut Intelligent System. The first model L60 was also Model Y.

　　"Model Y has been sold for so many years and has been the number one model in the world for a long time. But no one can stay at the altar forever. After mastering Tesla’s car-making cheats, everyone wants to become the next explosion with lower prices and more accurate user insights. " On August 31st, Ai Tiecheng, CEO of Ledao Automobile, said in an interview with 21st century business herald.

　　Traffic carnival fades, and sales attributes return.

　　Different from the "traffic" carnival of Beijing Auto Show in the first half of the year, this year’s Chengdu Auto Show focuses more on users, and its sales attributes are returning.

　　In many brand booths, there are salespeople selling cars live in front of dense mobile phone stands, and even four sales introduction products are surrounded in front of popular models, trying to grasp the sales season of "Golden September and Silver 10".

　　The reporter learned from the scene that the zero-running car did not release a new car, but chose to hold a press conference for the user alone; On August 31st, Krypton established the Krypton Global Owners Committee; LI’s booth continued its original scale, but more than 20 people were present to support the sales, compared with about 10 people in the previous Chengdu Auto Show.

　　Sales staff wearing uniforms such as Kyo, Weilai and Tucki wandered between the exhibition halls to attract every consumer who has the intention to buy a car. On the first day of the opening ceremony, 21st century business herald reporter added WeChat of sales staff from 9 different brands; There are also pushers who scan the code to give gifts. They instruct consumers who are interested in gifts to fill in their names, telephone numbers, intended models and other relevant information. After successful submission, they immediately receive the enthusiastic service of the relevant sales staff to make an appointment for a test drive …

　　During the exhibition, Chengdu also invested 100 million yuan to carry out automobile consumption incentive activities: from August 30 to September 20, 2024, individual consumers who meet the purchase conditions and successfully declare can enjoy a maximum of 8,000 yuan and 7,000 yuan for new energy vehicles and fuel vehicles according to the vehicle price.

　　"This year’s Beijing Auto Show has become a online celebrity Auto Show. All the stars bring traffic, don’t talk about consumption, and don’t talk about products. I think it is not sustainable in the long run." Wu Shengbo, CEO of Ford China, believes that after the excessive heat, we should return to humanity and rationality, or talk about consumers and products.

　　Mixed craze: down to 100 thousand, up to one million

　　"What do you think of the next development trend of hybrid and pure electricity?"

　　In the group interview session of Chengdu Auto Show, the media haven’t asked questions yet, and Zhu Ling, vice president of extremely intelligent technology, took the lead in asking questions. The positioning of Extreme Krypton is a high-end intelligent electric brand. Counting the seven-seat SUV launched at this auto show, in the past three years, Extreme Krypton has released five pure trams in different market segments.

　　However, a month ago, the CEO An Conghui "relaxed" the official caliber-Extreme Krypton is committed to setting a benchmark in the luxury pure electric vehicle market, but "the future does not rule out extending the range". The first electric hybrid model will be the flagship SUV, which is expected to be put on the market in the fourth quarter of next year.

　　In addition to pure electricity, there are more and more car companies seeking () form (hybrid/extended range). These new power models are down to 100 thousand yuan and up to one million yuan; There are cars, SUVs, sports cars and MPVs.

　　100,000-200,000 hybrid cars were originally BYD’s best field. In 2023, BYD’s annual sales exceeded 3 million units, of which the mixed sales accounted for nearly 48%; In the first half of this year, the proportion of mixed cars has exceeded 54%, reaching 881,000. However, at the Chengdu Auto Show, Deep Blue made its debut in the medium-sized car Deep Blue L07, and the power form can be extended range or pure electricity to join the battlefield.

　　The market of about 250,000-350,000 has opened up a world for extended-range products, but new players have also officially appeared at Chengdu Auto Show, which is threatening. Aouita, who originally emphasized that he only does pure electricity, unveiled its first extended-range product, Aouita 07, at this Chengdu Auto Show. Aouita 07 has not been officially listed yet, and the price has not been announced, but Yong Jun, vice president of Aouita Science and Technology, believes that "this car has the strongest Kunlun extended range and can compete with the ideals L6 and L7 that are selling well now."

　　In the price range of 200,000 yuan, although Zhiji and Xiaomi didn’t show their extended-range models at the auto show, 21st century business herald learned that Zhiji will launch its first extended-range SUV in the first quarter of next year, and Xiaomi’s third car is also an extended-range power SUV.

　　Hybrid/extended range products reduce users’ mileage anxiety. "The overall trend now is from oil to electricity, but many users can’t directly use pure electricity based on charging conditions and car use considerations." Wang Li, senior director of Aouita Product Planning Department, believes that "another advantage of inductance is that it is the easiest to graft intelligence."

　　For traditional car companies, choosing the hybrid/extended range+pure electric dual-power form is a more stable way of new energy transformation.

　　At this year’s Chengdu Auto Show, SAIC Roewe brought the Roewe D5DMH equipped with super hybrid technology, and () unveiled the Wei brand Lanshan Zhijia version equipped with self-developed four-wheel drive electric hybrid technology Hi-4.

　　Ford began to reduce the investment in electrification this year and delayed the release of new electric products, but began to choose hybrid forms on some models. Ford unveiled the Mondeo sports version at Chengdu Auto Show, which is the hybrid system. "Hybrid and extended-range models are already under development." Beijing Hyundai executives also revealed at this auto show. In June this year, SAIC Volkswagen also announced the products that will be inserted into the mixed market in the future.

　　"We didn’t expect the mixed market to develop so rapidly." Fu Qiang, general manager of SAIC-Volkswagen Sales Co., Ltd., lamented in a group interview.

　　The compatibility between hybrid technology and millions of products is also very high. At the Chengdu Auto Show, the Tengshi Z9GT, the first benchmark D-class luxury car, was unveiled in the high-end MPV field through plug-in hybrid power, and both plug-in and pure electric versions were provided.

　　"Hybrid power can ensure that electric vehicles have both the driving pleasure of fuel vehicles and the concept of sustainable development." Lamborghini CEO stephan winkelmann said in an interview with 21st century business herald. Ultra-luxury brands have developed many hybrid products. Since March 2023, Lamborghini has launched three hybrid products. Porsche also joined the hybrid army in May this year, introducing its star model 911 into the hybrid system for the first time.

　　"Plug-in is only a transitional technology, and pure electricity is the future", which was once the judgment of many people in the industry on the technical route of plug-in. But now, the market has given the answer.

　　The intellectual drive broke out and the decisive battle was "end to end"

　　At last year’s Chengdu Auto Show, the competition focus of domestic smart-driving head players was the speed and quantity of opening the city under the smart driving of high-precision map city. Over the past year, "AI" and "end-to-end" have frequently appeared on the smart driving track, which has become a new hot word focusing on smart driving at the auto show.

　　Under the challenge and encouragement of Tesla FSD, from "with a picture" to "without a picture", from "lidar" to "pure vision", the technical route is constantly iterative, and "end-to-end" based on the integrated large model has become a new goal of old and new forces in the field of intelligent driving.

　　Extreme Yue 07 was released on the eve of the opening of the auto show. The car was first equipped with V2.0 version software, and the extreme Yue PPA intelligent driving was upgraded to Baidu’s ASD(Apollo Self Driving) Apollo advanced intelligent driving. The pure visual end-to-end large model officially got on the bus, and the extreme Yue native AI large model was also upgraded.

　　"2024 is a year of intelligent driving (intelligent driving)." In the view of Xia Yiping, CEO of Extreme Yue Automobile, only pure vision can realize the intelligent driving of the whole people. At present, more and more brands have joined the pure vision camp, and the future industry intelligent driving scheme will develop in the direction of "pure vision+end-to-end".

　　Tucki, who is the "first echelon", announced in May this year that it has achieved mass production of end-to-end large-scale models, becoming the only car company in the world to achieve end-to-end large-scale models. The new car MONA M03 was unveiled at this year’s auto show, and the starting price of 119,800 yuan allowed the car to gain more incremental markets with the "smart driving ratio"; Huawei, which is in the "first echelon", unveiled its models, namely, Wenjie M7 Pro and Zhijie R7, at the HarmonyOS Zhixing booth. The former is equipped with Huawei’s ADS basic version of intelligent driving, and the full vision scheme is cancelled for laser radar, while the latter will be equipped with Huawei’s ADS 3.0 end-to-end humanoid intelligent driving.

　　Extreme Krypton synchronously launched the end-to-end AI model. After the update of Haohan Zhijia 2.0, the Extreme Krypton 001 mounted on the 2025 model was unveiled at the Chengdu Auto Show. At the auto show, LI focused on sharing the latest progress of the end-to-end model, VLM visual language model and the world model autopilot technology architecture, and announced that the ideal end-to-end +VLM 10,000-person experience group officially started recruitment today, and OTA6.2 was fully promoted; 21st century business herald reporter also learned on the eve of the auto show that the zero run will speed up the intelligence, and the person in charge of the intelligent driving algorithm will join in to set up an end-to-end team against the benchmark ideal.

　　Independent brands have followed the end-to-end big model one after another, and Tengshi announced in July that it has completed the end-to-end solution research and development of "no map"; In the same month, Weilai announced that the point-to-point navigation assistance function will get on the bus in the second half of the year, including the end-to-end GOA will continue to get on the bus; In June, Wei Jianjun, Chairman of Great Wall Motor, measured the NOA performance of Great Wall, showing its latest generation of intelligent driving system with modular end-to-end architecture.

　　Since the beginning of this year, car companies have intensively laid out AI big models and started "racing" in the end-to-end AI big model. Intelligent and AI big models have become prominent highlights in many booths. The head players fought the "end-to-end" battle, and the smart driving track ushered in a new round of competition window.

　　Huawei actively went to the stage.

　　Since last year’s Guangzhou Auto Show, the international community no longer set up a separate booth, but displayed it with the "HarmonyOS Zhixing" booth. At the Chengdu Auto Show, Huawei continued this style, and displayed its six cars (Wenjie M5, Wenjie M7, Wenjie M9, Zhijie S7, Zhijie R7 and Enjoying S9) through "HarmonyOS Zhixing".

　　In the era of internal combustion engine in which the whole vehicle is king, it is difficult for most consumers to know and pay no attention to which supplier scheme is adopted for auto parts. However, with the development of intelligent electric vehicles, the performance of three electric appliances and intelligent technology have become important selling points for the differentiation of automobile enterprises, and the suppliers of core components of electric vehicles who have been hidden behind the scenes have begun to actively move forward.

　　Huawei, which has stronger technical discourse power, redefines the ownership of discourse power and reconstructs the distribution of profit pool of automobile industry.

　　Huawei Gankun Intelligent Driving ADS 3.0 is the highest version of intelligent driving scheme launched by Huawei at present, which can realize high-level intelligent driving functions such as urban NOA, parking space to parking space, etc., and it was first launched at Enjoy World S9 released in August. HarmonyOS Zhixing is still pushing its models to come standard with the function of driving with the help of Gankun. Starting from September, the M5, M7, M9 and S7 of Zhijie will all be upgraded to ADS 3.0.

　　Lantu Dreamer with Gankun Zhijia has started pre-sale at Chengdu Auto Show. 21st century business herald reporter learned from the sales office of Yilantu Automobile that one hour after the pre-sale, two customers had made a direct decision, both of whom said that they were "coming to Huawei" and chose the Gankun version of PHEV. Shao Mingfeng, general manager of Lantu Automobile Sales & Service Co., Ltd. told reporters that Huawei’s cooperative models accounted for 30%~40% of the orders. GAC Chuanqi, Equation Leopard 8 and other models equipped with Gankun ADS3.0 will also be listed one after another.

　　In addition to HarmonyOS Zhixing’s promotion of Gankun smart driving function as standard for its models, other car companies currently equipped with Huawei’s Gankun smart car solutions include Dongfeng, Chang ‘an, Guangzhou Automobile, etc. On the eve of Chengdu Auto Show, BYD and Huawei signed a smart driving cooperation agreement, and the two sides intend to jointly build the first hard-core exclusive smart driving solution.

　　However, the car companies they cooperated with did not hand over all the "souls" to Huawei. Lu Fang said that Lantu has always insisted on full-stack self-research. After the cooperation between the two parties, Huawei undertook a large number of projects in the early stage, and Lantu provided necessary support in human resources. "But I still hold my soul tightly in my own hands."

　　Stop worrying about the China market and look at the world.

　　"90% of the domestic independent brands’ market is in China, but for most foreign brands, more than 70% of their sales are not in China, and China’s sales are not fatal to foreign brands. In terms of electrification, it is not as anxious as domestic brands. " A senior practitioner of a foreign car company told 21st century business herald.

　　At present, Toyota and Hyundai, the top car companies in the world, only accounted for 15% and 3% of their global sales in China in the first half of 2024.

　　"The competition in China market is fierce, but we will solve some sales by exporting and developing the international market. We are not so anxious. " Wu Zhoutao, permanent deputy general manager of Beijing Hyundai, said that at present, the sales volume of Beijing Hyundai’s overseas market and domestic market accounts for "half and half", and at the same time, a large number of products will be put into the international and domestic markets in 2026.

　　Ford has the same consideration as Beijing Hyundai. From 2023, Ford began to adjust its plan in China-to strengthen automobile export to other countries. In 2022, the sales volume of Ford’s exports from China almost doubled year on year. "Ford is not a three-year-old startup. Ford has been established for 120 years. If you want to have a second 120 years, you have to consider it from a more mature market perspective." Ford CEO Wu Shengbo said.

　　When the competition in China market is no longer over-anxious, the enterprise’s strategy can return to the essence of products and find the most suitable road of China and electrification for its own enterprises.

　　"At present, the joint venture is in a low-tide development period. Under the big wave, the joint venture changes slowly, which is an objective reality. But this does not mean that we do not transform. " Wu Zhoutao of Beijing Hyundai told the 21st century business herald reporter.

　　At Chengdu Auto Show, Beijing Hyundai listed the fifth generation of Shengda. According to the official introduction, this car, as the only square box shape of the joint venture brand, has made a lot of intelligent upgrades-the intelligent cockpit began to adopt chips from NVIDIA, and the intelligent driving option cooperated with Baidu and Tencent.

　　"These are the changes we have made when we saw the changes in the China market." Qi Xiaohui, deputy general manager of Beijing Hyundai, said.

　　In the era of rapid development of China auto market, the common practice adopted by joint venture car companies is to do addition-quickly occupy the market through car-sea tactics. But now, with the influx of domestic independent brands, the competition is fierce and higher requirements are put forward for intelligence and high-end.

　　Beijing Hyundai is also aware of the particularity of the China market. Wu Zhoutao said in a group interview at the auto show that Beijing Hyundai is changing the operation mode of directly introducing products from the international market. "We can no longer take mature foreign products to invest in the China market, but must meet the needs of China consumers." Specifically, it is to shorten the decision-making process in China, increase cooperation with local enterprises in China in intelligence, and intensify the transformation.

　　Like Beijing Hyundai, SAIC Volkswagen and GAC Toyota have cooperated with local enterprises in China to speed up the process of intelligence.

　　At Chengdu Auto Show, GAC Toyota announced the cooperation with Momenta, a smart driving company, to apply L2++ smart driving on Platinum 3X, and L4 smart driving will cooperate with Xiaoma Zhixing. SAIC-Volkswagen is the first to show Passat Pro, and the binocular inertial navigation system jointly developed with DJI Vehicle is used for assisted driving, which can realize the functions of intelligent car following, shifting the lever and changing lanes.

　　Beijing, Oct. 12 (Reporter Zhang Ni)-Drugs are not used by patients in short supply, and the market is illegally manipulated, resulting in high prices … … In recent years, the shortage of drugs in China has attracted much attention. A few days ago, the General Office of the State Council issued "Opinions on Further Improving the Work of Ensuring Supply and Stabilizing Prices of Shorted Drugs", which regulated a series of problems in order to ensure the people’s demand for basic drugs.

Data map Guo Jiashe

　　— — Build a multi-source information collection platform for national shortage drugs

　　How to find out the problems in the supply of short drugs in time? Improving the sensitivity and timeliness of monitoring response is an important content in the Opinions published this time.

　　The document proposes to build a multi-source information collection platform for national shortage drugs.

　　Specifically, the lead unit of the consultation and linkage mechanism of the national shortage drug supply guarantee work will establish a collaborative monitoring mechanism with relevant departments such as industry and information technology, medical security, and drug supervision and management to realize the information sharing of raw materials and preparations in registration, production, procurement, price, etc., refine the operable monitoring and early warning standards, dynamically monitor and early warning in real time, and regularly form monitoring reports to strengthen collaborative response.

　　In addition, the document also proposes to do a good job in managing the list of drugs in short supply.

　　According to the requirements, the lead unit of the national and provincial linkage mechanism will work with the member units to formulate the national and provincial key monitoring lists of clinically necessary and short-lived drugs and the list of short-lived drugs and make dynamic adjustments.

　　Focus on monitoring and dynamically tracking the drugs in the list, and timely transfer the drugs with sufficient market supply and effective competition out of the list. For the drugs in the list of drugs in short supply, the relevant departments and localities shall make timely response according to their responsibilities.

Data Map China News Agency reporter Zhang Tianfu photo

　　— — Allow medical institutions to independently record and purchase medicines in short supply.

　　The documents published this time have also given a lot of "green lights" to the procurement of medicines in short supply.

　　The "Opinions" clearly stated that for the varieties in the national and provincial shortage drug lists, enterprises are allowed to make their own quotations and directly connect to the network on the provincial centralized drug procurement platform, and medical institutions are allowed to purchase independently.

　　For the drugs in the key monitoring list of clinically necessary and short-lived drugs and the list of short-lived drugs, if there are no enterprises hanging on the provincial centralized drug procurement platform or not listed in the centralized procurement catalogue of this province, medical institutions can put forward the procurement demand, search for drug production enterprises offline, negotiate directly with drug supply enterprises, determine the purchase price through consultation according to the principle of fairness, and independently file on the provincial centralized drug procurement platform, so as to be open and transparent.

　　In addition, the "Opinions" also pointed out that the provincial medical security department relies on the provincial centralized drug procurement platform to regularly monitor the drug distribution rate, purchase quantity, payment settlement, etc., strictly manage the drug purchase and sale contract, and punish enterprises for failing to deliver and supply according to the contract in a timely manner.

Data Map: In an old-fashioned drugstore in Beijing, people who come to buy medicines are in an endless stream. China News Agency issued Cice Li photo

　　— — The momentum of excessive drug price increase has been curbed.

　　In view of the price increase of some drugs frequently criticized by patients, the Opinions specifically proposed that drug price supervision and law enforcement should be strengthened.

　　It is clear in the document that for drugs with abnormal price increase or frequency, large price difference between regions, serious poor distribution or continuous early warning, comprehensive measures such as monitoring and early warning, cost investigation, correspondence and interview, information disclosure, suspension of online access, etc. will be resolutely restrained.

　　In addition, it is necessary to investigate and deal with monopoly and price violations in the field of raw materials and preparations according to the strictest standards, and insist on investigating and dealing with them severely and quickly; Those who constitute a crime shall be investigated for criminal responsibility according to law, and the relevant responsible persons shall be resolutely dealt with to form an effective deterrent.

　　If the price increase is unreasonable and illegal, it shall be punished according to the law; If the price increase is unreasonable but not yet illegal, the interview urges enterprises to take the initiative to correct it, and if necessary, take measures such as public exposure, suspension of online hanging, and disciplinary punishment for dishonesty.

　　It is worth mentioning that the document specifically mentions that before the end of December 2019, we should strive to urge a group of enterprises to take the initiative to correct improper price behaviors, suspend the online procurement qualification of a number of drugs with abnormal price increases, punish a group of enterprises suspected of price violations, fraudulent insurance fraud or serious dishonesty, and expose a number of typical cases of abnormal price increases and monopoly, so as to curb the excessive rise of drug prices.

Data map: drug research and development equipment. Photo by Qian Chenfei

　　— — In 2020, stable production and supply of 100 kinds of small-variety drugs (short drugs) will be realized.

　　It is also a top priority to ensure patients’ medication and improve drug production and supply capacity and quality level.

　　The document released this time puts forward a clear goal: in combination with the demand for drug supply security and the national layout, in 2019, we will promote the construction of two centralized production bases for small-variety drugs (short-term drugs) and increase the number of small-variety drugs (short-term drugs) with stable production and supply by 40. By 2020, the stable production and supply of 100 kinds of small-variety drugs (short drugs) will be realized.

　　The "Opinions" require the use of central budgetary investment and other means to support the improvement of the supply guarantee capacity of short-term drugs. By increasing support and guidance, promoting the consistency evaluation of generic drug quality and efficacy, and improving drug procurement policies, we will promote the upgrading of pharmaceutical industry and optimize the production and supply capacity and quality of drugs.

　　In addition, the document also mentioned that it is necessary to increase the effective supply of medicinal raw materials.

　　Promote pharmaceutical enterprises to form a supply alliance with API enterprises, integrate upstream and downstream high-quality industrial resources, guide API enterprises to directly supply pharmaceutical enterprises, and encourage the integrated production of APIs and preparations. We will implement relevant policies and measures to optimize the registration, review and approval procedures for APIs, continue to deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, and improve the efficiency and level of review and approval for APIs.

This year, all Tibetan counties in our province will be stripped of their hats, and there will be four counties in Liangshan Prefecture, including Leibo, Ganluo, Yanyuan and Muli. Deep poverty-stricken areas such as Tibetan areas and Yi areas will be the focus of assessment and evaluation of poverty alleviation. The picture shows Moshi Village, Paha Township, Leibo County. A beautiful picture of a new village and a new village is slowly unfolding. The villagers have lived in safe housing and are working hard to get rid of poverty. (Reporter   Xiao Yuyang)(Visual Sichuan data picture)

interpret

Recently, in 2019, a video conference on poverty exit acceptance and assessment was held in Chengdu, and arrangements were made for the deployment of poverty alleviation assessment and dynamic management of poverty alleviation targets in our province this year.

At the meeting, the deputy secretary-general of the provincial government, the director of the provincial poverty alleviation office and the director of the provincial poverty alleviation and development bureau stressed at the beginning that the rest of this year and next are hard bones, and the poverty level is deeper and it is more difficult to get rid of poverty, especially in 2019. It is also the highest peak of poverty-stricken counties, and the difficulty, density and intensity of work are unprecedented.

In this context, doing a good job in the assessment of poverty alleviation this year and improving the management of poverty alleviation targets will lay a solid foundation for our province to finally win the battle against poverty in an all-round way.

Look at the changes

Focusing on deep poverty areas and the quality of poverty alleviation, different "candidates" and "test sites" are different.

If the assessment is compared to an exam, what are the "test sites"?

The relevant person in charge of the Provincial Poverty Alleviation and Development Bureau introduced that it mainly focuses on "two guarantees and three guarantees", focusing on deep poverty-stricken areas, focusing on the quality of poverty alleviation, and focusing on "four non-picks".

The person in charge said that the above work not only pays attention to key areas, such as deep poverty areas, but also emphasizes key tasks, that is, implementing the "two guarantees and three guarantees", while paying attention to groups that have been lifted out of poverty and giving full consideration to all aspects of poverty alleviation.

According to different "candidates", the focus of the exam is also different.

Although the detailed assessment plan has not yet been released, according to the assessment work arrangements in previous years, there are roughly the following aspects.

For counties with lighter poverty alleviation tasks, focus on assessing the assistance of the remaining poor, improving the long-term poverty alleviation mechanism and consolidating and improving the results of poverty alleviation; Counties that have taken off their hats should also assess the implementation of the "four don’t take off" (taking off their hats without responsibility, taking off their hats without assistance, taking off their hats without policy, and taking off their hats without supervision).

Counties with heavy poverty alleviation tasks will focus on assessing the completion of poverty alleviation tasks and the implementation of poverty alleviation responsibilities, policy implementation and work implementation; In counties that have not taken off their hats, it is also necessary to focus on assessing the progress of poverty reduction, the quality of poverty alleviation and the completion of the bottom line tasks.

From June to September this year, our province carried out the "two worries and three guarantees" to look back at the big investigation work, and required full coverage of all poor households who set up files. It was the first province in China to carry out the "two worries and three guarantees" full coverage investigation.

Paying attention to the rectification of major investigation problems and data quality is also the focus of this year’s assessment and evaluation work. At the beginning of the reduction, it is necessary to assess whether the major investigation is strictly based on the facts to find problems and whether it is a benchmark for rectification.

Seeking precision

Do a good job in dynamic management of poverty alleviation objects to ensure the authenticity of data.

Precision is the key to getting rid of poverty. At present, it is approaching the final stage of poverty alleviation, and the dynamic management of poverty alleviation targets, striving for precision and precision, is the focus of the next stage of our province.

"The dynamic adjustment and labeling of poverty alleviation targets mainly completes poverty alleviation of poor households, withdrawal of poor villages, natural increase and natural decrease of family members of poor households (including poverty-stricken households)." According to the beginning of the year, the collection, updating and entry of information on poverty alleviation targets are mainly the collection and entry of basic information of family members of newly-added poor households, the updating of basic information of poor households (including poverty-stricken households) and poverty-stricken villages (including exit villages), and the verification, collection and entry of information on poverty-stricken households (including poverty-stricken households over the years).

It is necessary not only to adjust in time, but also to ensure accuracy. Data quality is the lifeline of establishing a card, which not only affects the analysis, judgment and macro-decision of the situation of poverty alleviation, but also affects the quality of poverty alleviation.

According to the relevant person in charge of the Provincial Bureau of Poverty Alleviation and Development, next year, the state will organize a census of all poverty-stricken counties, and the basic basis of the census is to file data, so it is extremely urgent to completely solve the data quality problem.

The meeting proposed that problems such as inaccuracy and inaccuracy found in major investigations should be actively rectified and revised in the national system; Print the basic information of poor households and the comparison table of assistance measures through the information system, carry out information collection at home, and verify and approve the data of the filing card; If it needs to be revised after verification and approval, it should be improved in the information system.

"The directors of poverty alleviation offices in cities, counties and cities should take the verification and approval (dynamic adjustment) of poverty alleviation data as the’ first priority’ in their daily work." At the beginning of the year, it was emphasized that when talking about the problems existing in poverty alleviation, we should use the results of "big investigation" in a unified way and resolutely put an end to the phenomenon of "one set of data for one department". "All counties and cities should pay attention to data quality and make the data consistent and logical." (Reporter   Houchong)

microblog comment

The "key year" should be strictly tested.

2019 is a very crucial year. This year’s work has been done, and next year’s poverty alleviation will have a more solid foundation.

How to ensure that this year’s work is in place? Assessment is an important link.

Is the "two guarantees and three guarantees" in place? What is the effect of industrial development? How is the assistance work going? Have poor households, poor villages and poor counties reached the standard of poverty alleviation? Is poverty exit in line with the procedure? This series of question marks need to be straightened in the assessment.

Looking back on the assessment of poverty alleviation in our province in the past two years, the careful work of investigators is impressive. Some investigators go straight to the kitchen after entering the house to see if there is safe drinking water; Some repeatedly check the data in the poverty alleviation manual; If the poor people are not at home, the investigators will try their best to contact each other for telephone verification.

It can be said that the more we get rid of poverty, the more we face "hard bones", and we need to strictly assess and evaluate the work, so as to really "feel the pulse" for getting rid of poverty. Only in this way can we have a bottom in our hearts and ensure that Sichuan and the whole country will build a well-off society in an all-round way at the end of next year. (Luan xiaojing)

　　On February 27th, the Pterosaur Ⅱ UAV developed by aviation industry corporation of china Chengdu Aircraft Design and Research Institute successfully made its first flight, which not only has multiple characteristics such as high cost performance, long endurance and multi-purpose, but also is suitable for military, police and civilian fields.

　　All four engines of the large-scale amphibious aircraft AG600 (Jiaolong 600) for fire fighting and water rescue were successfully tested for the first time, which laid a solid foundation for the next first flight. The aircraft was equipped with a communication and navigation system developed by CLP Avionics Co., Ltd.

　　The deep connection and transformation between "people joining the army" and "military conversion to the people" has stimulated the vitality of enterprise development and innovative achievements have emerged continuously. As an important bearing area of national defense science and technology industry, Chengdu has formed a relatively complete industrial cluster in aviation, aerospace, information security, military electronics, nuclear energy and nuclear technology applications, electromechanical equipment and materials, and has strong industrial strength.

　　Based on its own advantages, Chengdu will further implement innovation-driven and integration of defense and civilian technologies, and cultivate and develop the national defense science and technology industry as a high-end growth industry. According to integration of defense and civilian technologies’s industrial development plan, Chengdu will vigorously develop integration of defense and civilian technologies industrial cluster park as the starting point, accelerate the reform and innovation of integration of defense and civilian technologies mechanism system, and open up the innovation channel of integration of defense and civilian technologies; We will focus on building a "1+N" industrial system in integration of defense and civilian technologies, and strive to cultivate 100 billion-level clusters by 2025.

　　Breaking institutional barriers and stimulating endogenous vitality of both military and civilian sides

　　Sichuan Province has been listed as one of the experimental areas to systematically promote comprehensive innovation and reform. To shoulder the heavy responsibility of being the first city in Sichuan, Chengdu must open up an innovation channel for deep integration of military and civilian, and set an example for accumulating experience for comprehensive innovation and reform.

　　In Chengdu Kaitian Electronics Co., Ltd., several young R&D personnel are preparing to start a business by using AVIC’s joint creation platform. The military technology based on Kaitian Electronics’ sensors for decades has set foot in the civil security industry, which is also a transformation growth point of Kaitian Electronics.

　　"The integration of military products and civilian products is very different, and it is necessary to reform the mechanism and system, and even many aspects such as product modeling and design concepts need to be changed." The relevant person in charge of Kaitian Electronics said that introducing strategic investors to form joint-stock companies and accelerating the reform of institutional mechanisms have also become one of the key directions of the company’s future efforts.

　　Breaking the shackles of institutional mechanisms and giving full play to the role of the market can stimulate the endogenous vitality of both the military and the people. "integration of defense and civilian technologies involves many fields, such as industry, science and technology, military affairs and education. It is a complex systematic project. There are different management systems and mechanisms between military and civilian enterprises, and institutional mechanisms and technologies cannot be well integrated." The relevant person in charge of the Municipal Economic and Information Committee also said that to promote the development of integration of defense and civilian technologies, it is necessary to fundamentally solve these problems.

　　Taking accelerating institutional innovation as a breakthrough, Chengdu focuses on key projects, focusing on screening major projects in integration of defense and civilian technologies with large investment, strong driving ability and leading technical level, and strengthening follow-up; Actively implement the strategic agreement with the military industry group and promote the signing of a number of projects; Through the project guidance, actively guide social resources to participate in the reform of mixed ownership of military industry, give full play to the advantages of flexible system and mechanism, rapid decision-making and strong financial strength of private enterprises, and explore the development model of integration of defense and civilian technologies in which civilian enterprises participate in the reorganization and restructuring of military enterprises by means of equity participation, holding and acquisition.

　　In order to accelerate the deep integration of military and civilian and promote the industrial development of integration of defense and civilian technologies, in the second half of last year, the "Thirteenth Five-Year Plan for the Industrial Development of integration of defense and civilian technologies in Chengdu" and "Several Policies and Measures for Chengdu to Accelerate the Industrial Development of integration of defense and civilian technologies" were successively issued, which clarified the development direction and put forward the goal of building a national integration of defense and civilian technologies Innovation Demonstration Zone, "by the end of the Thirteenth Five-Year Plan, the income from the main business of integration of defense and civilian technologies’s industry exceeded 150 billion yuan".

　　The support of relevant policies has stimulated the vitality of enterprise development: Sichuan Haite High-tech Co., Ltd. actively participated in the reform of mixed ownership of state-owned enterprises, successfully invested in Chengdu Jiashi Technology, a subsidiary of 29 CLP, and established Haiwei Huaxin Company to enter the field of semiconductor integrated circuit chip manufacturing and build a world-leading compound integrated circuit production line; Sichuan Chuanda Zhisheng Software Co., Ltd. took the shareholding system reform as an opportunity to form a set of mechanism suitable for the industrialization of scientific and technological innovation achievements, featuring the deep integration of Industry-University-Research, and embarked on a new way to transform scientific and technological achievements in colleges and universities into national defense scientific and technological strength; AVIC Chengfei Civil Aircraft not only manufactures the nose for the domestic large aircraft C919, but also actively participates in the development and production of the front and rear boarding gates of Airbus A320 series aircraft …

　　Planning and building characteristic industrial parks to expand the industrial spatial development pattern of integration of defense and civilian technologies.

　　In August last year, a comprehensive strategic cooperation agreement between Chengdu and Beihang University was formally signed, involving seven projects with a total contracted amount of 11.4 billion yuan. According to the agreement, Chengdu, Beihang University, xihua university and other universities and research institutions will give full play to their advantages in location, resources, technology and talents, and strive to build an international innovation port in the west of Beihang University with "one body and two wings".

　　Among them, "integration" means that Beihang cooperates with Chengdu Tianfu New District to focus on building an international innovation port in the west of Beihang, including Beihang Innovation Research Institute, Beihang Innovation Science and Technology Park, Beihang Chengdu Graduate School and Beihang Tianfu International Exchange Center; The "two wings" are to build the Chengdu Aeronautical Power Innovation Research Institute of Beihang University (Blue Power Silicon Valley) and the Chengdu Aeroengine Industrial Base of Beihang University.

　　Industrial park is the carrier support of industrial development. All new projects in cooperation with Beihang University will also be located in integration of defense and civilian technologies Industrial Park planned by Chengdu. At present, Chengdu has started and completed the integration of defense and civilian technologies Innovation Industrial Park in Tianfu New District, integration of defense and civilian technologies Aviation Industrial Base in Xindu District, Pengzhou integration of defense and civilian technologies Aviation Power Industrial Park, and the aviation industrial park construction schemes in Shuangliu District, Hi-tech Zone, Qingyang District and Jintang County have also been completed. The construction of six provincial-level integration of defense and civilian technologies industrial bases undertaken by Chengdu, namely, the complete aircraft industrial base, the nuclear power industrial base, the information security industrial base of China Dianke (Chengdu), the "Yinhe 596" industrial base, the Shuangliu industrial base of the Western Institute and the aerospace high-tech industrial park, are all progressing in an orderly manner.

　　According to the plan, Chengdu will focus on the key areas of integration of defense and civilian technologies’s industrial development, such as aviation, information security, military electronics, nuclear energy and nuclear technology application, mechanical and electrical equipment, new materials and other fields, and plan to build a number of industrial parks with integration of defense and civilian technologies characteristics and industrial bases supported by major projects of leading enterprises, initially forming a spatial development pattern with reasonable layout, multi-park support and coordinated promotion.

　　After years of development, the pattern of mutual support and transformation of military and civilian technologies and capabilities in Chengdu has initially appeared, with the main body of military industry becoming more and more lean, the scientific research capability becoming stronger and stronger, and the level constantly improving; While participate extensively in that scientific research and production of weapons and equipment, civilian enterprise have brought the market mechanism into the field of military industry, showing their ability to compete with the existing military industry, and a scientific research and production system characterized by high technology is bee established.　

IT House May 3 news In response to recent questions from netizens about the reading contract and whether it is completely free, the new team of Reading Group also answered related questions through the official WeChat WeChat official account yesterday.

IT House learned that the contract that attracted widespread attention was launched in September 2019, and the new management team of Reading said that they would communicate with the writers and modify the contract accordingly. In response to the rumor that "all reading is free", the reading team said that this statement is "impossible and unrealistic, please don’t believe it".

Respond to the original:

Dear fellow writers:

Hello everyone! We are very concerned about the reading contract that has been discussed and questioned by everyone since April 28 and whether it is completely free. We also explain it to you here:

1. At present, the contract we are discussing is a contract that was launched in September 2019, not a new contract that was launched on April 28, 2020 as rumored by the outside world.

2. As a new management team on April 27th, 2020, we received many criticisms and opinions on this old contract. We attach great importance to it and have begun to re-examine it. We will have extensive communication with writers, and we will make corresponding amendments to unreasonable terms. Please rest assured.

3. From the beginning of the new team, we firmly believe that we must consolidate and maintain the payment model and explore innovative models. It is impossible and unrealistic to say that "all free reading" is carried out in reading articles rumored by the outside world. Please don’t believe it.

4. Wechat reading is one of the partners of reading channels. About the limited-time free operation of WeChat reading for reading copyright content, which everyone is concerned about, it is the improper operation of the channel itself and the management error of our channel work. We have communicated with WeChat Reading and reached a consensus that the operation activity has been offline and will not have any impact on the author’s income.

5. Writers are the foundation of reading platform. Content ecology is not only for reading, but also for everyone. Now everyone’s opinions and criticisms are not overnight, so it is a very important gain to know everyone’s true feelings. On May 3rd, we will announce the arrangement of a series of talks between the new management and writers, hoping to get your outspoken suggestions on the development of reading and discuss the future together.

After fumbling all the way to today, we have made mistakes and detours. We will face the challenge and hope to create a common future with you.

Cheng Wu, Hou Xiaonan and the New Reading Team

2020-5-2

State and municipal people’s governments, provincial committees, offices, departments and bureaus:

Recently, novel coronavirus’s pneumonia epidemic occurred in many areas such as Wuhan City, Hubei Province. In recent years, the epidemic situation has developed rapidly, and the prevention and control of the epidemic situation is facing a severe situation. In order to effectively strengthen the epidemic prevention and control work in our province, resolutely win the epidemic prevention and control war, and fully protect people’s life safety and health, with the consent of the provincial people’s government, relevant matters are hereby notified as follows:

First, improve the political position

After the outbreak, the CPC Central Committee and the State Council attached great importance to it. General Secretary of the Supreme Leader made an important instruction: "The pneumonia epidemic situation infected by novel coronavirus has occurred one after another recently in Wuhan City, Hubei Province, and we must attach great importance to it and do our best to prevent and control it. At present, during the Spring Festival, people are moving intensively on a large scale, so it is very important to do a good job in epidemic prevention and control. Party committees, governments and relevant departments at all levels should put people’s life safety and physical health first, formulate careful plans, organize all forces to carry out prevention and control, and take practical and effective measures to resolutely curb the spread of the epidemic. We should try our best to treat patients, find out the causes of virus infection and transmission as soon as possible, strengthen case monitoring and standardize the disposal process. It is necessary to timely release epidemic information and deepen international cooperation. It is necessary to strengthen the guidance of public opinion, strengthen the propaganda and interpretation of relevant policies and measures, resolutely safeguard the overall stability of society, and ensure that the people spend a stable and peaceful Spring Festival. " Premier Li Keqiang gave instructions: "All relevant departments and localities should be highly responsible for people’s health, improve their response plans, do a good job in prevention and control, and implement early detection, early reporting, early isolation, early treatment and centralized treatment measures. Accelerate the identification of the source of the virus and the mechanisms of infection and transmission, timely and objectively release information on the epidemic situation and prevention and control work, and scientifically publicize the knowledge of epidemic prevention. Do a good job in communication and coordination with the World Health Organization, relevant countries and Hong Kong, Macao and Taiwan regions, work closely together to form a joint force, and resolutely prevent the spread of the epidemic. "

All localities, relevant departments and units should conscientiously study and implement the spirit of the important instructions of the Supreme Leader General Secretary, implement the instructions of Premier Li Keqiang and the spirit of the video conference held by the joint prevention and control mechanism in the State Council on January 20, 2020, and further improve their political positions in accordance with the instructions of the main leaders of the provincial party Committee and the provincial government and the spirit of the enlarged meeting of the Standing Committee of the provincial party Committee on January 22, 2020 and the video conference of the provincial people’s government on January 23, 2020. Do a good job in epidemic prevention and control as a practical test to strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two maintenance", fully understand the seriousness, complexity and arduousness of the current epidemic prevention and control situation, resolutely shoulder the political responsibility for epidemic prevention and control, establish a strong sense of "it is better to prevent nine empty cases than to prevent one thousand accidents" with an extremely responsible attitude towards the people, pay close attention to the changes in the epidemic situation, and fully implement the prevention and control measures.

Second, strengthen organizational leadership

We should earnestly be responsible, responsible and conscientious in guarding the land, resolutely implement the territorial responsibility, strengthen the responsibility of the "top leader" as the first responsible person, and establish a centralized, unified and efficient prevention and control command system. The provincial people’s government set up a leading group for epidemic prevention and control with the governor as the team leader, the relevant vice governor and the secretary-general of the provincial government as the deputy team leader, and the main responsible comrades of relevant departments and units directly under the provincial government as members. States, cities, counties and districts should quickly set up a leading group for epidemic prevention and control headed by the main leaders of the government, strengthen the organization and leadership of epidemic prevention and control work in their own cities, formulate a work plan for epidemic prevention and control, and pay close attention to the implementation of the work and go all out to do a good job in epidemic prevention and control in accordance with the principles of "scientific according to law, territorial management, joint management, external defense input and internal non-proliferation". All members of the leading group should work closely together, set up a special working group, clarify their responsibilities and tasks, improve the epidemic prevention and control plan, establish and improve the working consultation mechanism, coordination linkage mechanism, information communication mechanism and information release mechanism, strengthen information sharing, joint investigation of problems and measures linkage between departments and localities, and earnestly fulfill the responsibility of epidemic prevention and control.

Third, strengthen prevention and control measures

To do a good job in epidemic prevention and control, the general requirements are: to follow the rules and regulations in accordance with the law, to manage the territory, to improve the mechanism, to respond together, to rely on science, order and effectiveness, to be open and transparent, and to seek truth from facts.

(1) early detection. Departments and units such as airports, railways, transportation, culture and tourism should take immediate action to comprehensively monitor the temperature and symptoms of passengers entering Yunnan. Those with suspected symptoms should be kept for observation in accordance with the regulations. If they are confirmed as suspected cases, they should be promptly transferred to medical institutions designated by local health departments. The people’s governments of the states, cities, counties and districts should quickly organize the comprehensive registration and follow-up of those who have lived or traveled in Hubei Province in the near future (within 14 days) and their close contacts, give health tips, implement grid and carpet management, closely track their health status, and immediately report to the local disease control institutions in case of suspected symptoms, and carry out work in accordance with regulations. At the same time, all localities should increase the intensity of epidemic monitoring, urge and guide medical institutions to strengthen the monitoring of fever cases in outpatient clinics, so as to report every doubt and check every fever.

(2) Make early reports. All localities, relevant departments and units should improve the reporting mechanism of the epidemic situation, implement the daily reporting and zero reporting system of the epidemic situation, report the occurrence, development and changes of the epidemic situation in a timely manner, and seriously hold accountable the units and individuals who make false reports, conceal reports or omit reports of the epidemic situation in accordance with the provisions.

(3) early treatment. All localities should determine the designated medical institutions for treatment as soon as possible and announce them to the public. Designated medical institutions should do a good job in protective equipment, drug reserves for treatment and technical preparation of personnel, set up expert groups, improve the diagnosis and treatment plan, strengthen the training of medical personnel, and improve the ability and level of treatment. Once an infected case is reported, we will make every effort to carry out treatment according to the principle of "territorial treatment, centralized treatment, and patient’s immobility and expert’s mobility" to minimize the occurrence of severe cases and deaths.

(4) early isolation. All localities should improve the workflow of case discovery, treatment, investigation and isolation and do a good job in personnel training. It is necessary to strictly manage the source of infection, strengthen the isolation observation and protection measures for suspected cases and close contacts, and implement on-site isolation treatment for confirmed cases to ensure that no one is missed. Control measures should be taken to reduce public gathering activities and stop public gathering activities with obvious cross risks.

Fourth, strengthen publicity and education

All localities should strengthen the publicity of infectious disease prevention and control laws and regulations and epidemic prevention and control knowledge in key places and regions such as hotels, airports, stations, docks, tourist attractions and rural areas; It is necessary to organize experts to compile epidemic prevention and control knowledge and publish it in various media, scientifically interpret the epidemic, announce the symptoms of the disease, guide the masses to scientifically understand and rationally respond to the epidemic, eliminate unnecessary panic, and create a good atmosphere for prevention and control. We must persist in carrying out patriotic health campaigns, carry out all-round and multi-level publicity, advocate a healthy and civilized lifestyle with ways and methods that the masses like to hear and understand, guide the masses to wash their hands frequently, wear masks, do a good job in personal protection, enhance their awareness of self-protection and improve their preventive ability.

V. Strengthening the guidance of public opinion

All localities should establish an epidemic information release mechanism in accordance with the principles of seeking truth from facts, respecting science, openness and transparency, and release epidemic information in a timely, scientific and standardized manner in strict accordance with national requirements and prescribed procedures. The epidemic information will be released after being examined and approved by the Provincial Health and Wellness Committee. It is necessary to inform the epidemic situation in a timely manner, take the initiative to interpret the epidemic prevention and control measures, and respond to social concerns in a timely manner. We should do a good job in public opinion monitoring, pay close attention to negative public opinions and false information and deal with them in time to prevent rumors from spreading.

VI. Implementing safeguard measures

All localities, relevant departments and units should provide necessary funds for epidemic prevention and control, do a good job in the storage and supply of protective articles, therapeutic drugs, medical equipment, testing reagents and emergency materials, mobilize relevant enterprises to do their best to produce and allocate emergency materials for prevention and control, and ensure that all kinds of materials are fully supplied and the market is stable. Acts that disrupt the market order, such as making and selling fake and inferior products, hoarding, driving up prices, cheating for profit, etc., are strictly investigated and dealt with according to law. We should pay more attention to medical staff, strengthen the control of nosocomial infection, do a good job in the management of fever clinic and outpatient emergency, and conscientiously implement the protective measures for medical staff to prevent nosocomial infection; It is necessary to do a good job in health monitoring of medical personnel to ensure their health; It is necessary to carry out supervision and inspection on the configuration of protective equipment and the implementation of protective measures in medical institutions to prevent hospitals from becoming places where the epidemic spreads. It is necessary to strictly implement the relevant medical security policies and adopt a special reimbursement policy for patients diagnosed as "pneumonia in novel coronavirus" to ensure that patients are not affected by medical expenses; Prepaid funds for centralized hospitals will reduce the pressure on hospitals to pay in advance, and the medical expenses of patients will not be included in the total budget control index of hospitals to ensure that hospitals will not be affected by payment policies.

Seven, serious responsibility accountability

All localities, relevant departments and units should strictly implement the responsibility system and accountability system for epidemic prevention and control. We should be serious about work discipline, strengthen duty and ensure the smooth implementation of government decrees. It is necessary to further strengthen the implementation of the work, establish a supervision and guidance system, strengthen supervision and inspection of registration and follow-up, epidemic report, medical treatment, etc., and implement various policies and measures at the grassroots level and the front line of prevention and control work. We must resolutely oppose formalism and bureaucracy in epidemic prevention and control work, do a good job in epidemic prevention and control work in a spirit of being highly responsible to the party and the people, and seriously hold accountable units and individuals who are slow to implement the epidemic prevention and control decision-making and deployment, and whose measures are ineffective and cause serious consequences such as the spread of the epidemic.

General Office of Yunnan Provincial People’s Government

January 23, 2020

(This piece is publicly released)

　　CCTV News:One and a half years after the pilot water resource tax reform in Hebei Province, from December 1, nine provinces (autonomous regions and municipalities) including Beijing, Tianjin, Shanxi, Inner Mongolia, Henan, Shandong, Sichuan, Ningxia and Shaanxi will also be included in the pilot water resource tax reform, and tax levers will be used to curb unreasonable water use behavior. After the reform, what will happen to the water charges in these places?

　　Nine provinces and cities, including Beijing, were included in the pilot project.

　　On November 28th, the Ministry of Finance, the State Administration of Taxation and the Ministry of Water Resources jointly issued a notice on the implementation measures for expanding the pilot reform of water resources tax. According to the deployment, on the basis of the pilot water resource tax reform in Hebei last year, starting from December 1, 2017, the pilot water resource tax collection and management will be carried out in 9 provinces including Beijing, Tianjin, Shanxi, Inner Mongolia, Shandong, Henan, Sichuan, Shaanxi and Ningxia; At the same time, the fee for raw water resources was stopped.

　　Water resource tax is not a new tax in China, but a tax item under the resource tax with a history of more than 30 years. The plan makes it clear that all units and individuals who directly use surface water and groundwater should pay water resource tax, except for emergency water intake such as agricultural drought relief and small amount of water intake for family life.

　　Overall principle: tax and fee translation

　　Do not increase the burden on residents and general industrial and commercial enterprises.

　　The change from "water resource fee" to "water resource tax", although it is a word difference, can contain many changes. The collection department has changed from the water conservancy department to the tax department, and it has become more mandatory after becoming a "tax". Will the water fee change?

　　During the pilot period, the specific applicable tax amount shall be levied according to the standard of raw water resource fee, and in accordance with the principle of shifting taxes and fees, so as not to increase the normal production and living water burden of general industrial and commercial enterprises and urban and rural residents.

　　At present, the water fee paid by ordinary people is "comprehensive water price", which consists of three parts: basic water price, water resource fee and sewage treatment fee. Some of the water resources fees in the nine areas expanded by this tax reform are collected outside the basic water price (such as Beijing) and some are included in the basic water price. After the fee is changed to tax, the water company pays the tax, and residents do not have to declare and pay the tax. Compared with the collection standard of raw water resource fee, the tax standard of residents and general industrial and commercial enterprises has not changed, that is to say, no matter what form is reflected in the water bill, it will not affect the comprehensive water price.

　　Optimize water use structure

　　Three improvements and six reductions and exemptions

　　This water resource tax reform is to play the role of tax adjustment, by setting differential tax, strengthening collection and management according to law, restraining groundwater overexploitation and unreasonable water demand, and adjusting and optimizing water use structure.

　　Among them, there are three improvements:

　　Determine the tax from a high level for the use of groundwater and strictly control the over-exploitation of groundwater.

　　For special industries to take water, the tax amount shall be determined from a high level.

　　For over-planned (quota) water intake, the tax amount shall be determined from the high level.

　　Judging from the pilot situation, Li Jiegang, deputy director of the Finance Department of Hebei Province, introduced that in 2016, more than 100 urban public water supply enterprises in Hebei Province changed from pumping groundwater to using surface water, and the groundwater intake in the province decreased by 6.6% compared with the previous year.

　　In addition, the water burden of enterprises in special industries such as golf, bathing and car washing, which are located in over-exploited areas and use more groundwater, has indeed increased, but through this forced way, enterprises have adopted water-saving measures one after another, and the water-saving effect is remarkable. Some enterprises in Hebei said that although the unit water price has increased, the water consumption has been reduced by saving water, and the overall burden has decreased instead of increasing.

　　In order to support agricultural production, the water used for agricultural production within the prescribed limits is exempt from tax;

　　In order to encourage the recycling of water resources, it is tax-free to take reclaimed water from sewage treatment;

　　In order to support national defense construction, the military and armed police forces are exempted from taking water by means other than accessing the urban public water supply network;

　　Considering that pumped storage power generation does not consume and pollute water resources, it is tax-free to take water for pumped storage power generation;

　　Considering that the special production process does not consume water resources, it is tax-free to re-inject the oil production drainage after separation and purification in the closed pipeline;

　　Other circumstances under which the Ministry of Finance and the State Administration of Taxation stipulate tax exemption or reduction.

　　Reform will be pushed to the whole country.

　　There is a big gap in tax standards in different places.

　　Specifically, the nine pilot areas will formulate detailed rules according to the general implementation measures and local conditions. Due to the diversity of water resources endowments in different places, the difference between the tax standards of water resources tax in different places in the same industry is as high as 20 times. For example, Beijing and Tianjin are economically developed and seriously short of water, and the current water resources fee collection standard is relatively high. After the taxes and fees are translated, the minimum average tax payment is also relatively high.

　　According to different places and different industries, different tax rates are adopted, so as to achieve the purpose of resource conservation and promote the full and effective utilization of water resources through the leverage of resource tax.

　　According to the Ministry of Finance, the next step will be to summarize and evaluate the implementation of the pilot project in a timely manner, fully consider the differences between regions, further improve the water resource tax system, and take the opportunity to comprehensively push forward the water resource tax reform across the country when conditions are ripe. (This article comes from: CCTV news client)

　　Invited author of Wen Shu’s mutual chain pulse, fire failure

　　Unauthorized reproduction is not allowed!

　　Cross-chain pulse: compared with a so-called direct selling platform, it took more than 20 years to develop millions of members in China; Under the guise of blockchain, VPAY has developed 4 million members after issuing MLM coins for more than a year, and has escaped many regulatory attacks. How does VPAY do it? Cross-chain Pulse Invitation has been tracking VPAY’s "failure" and deciphering this pyramid scheme’s money-collecting practices from its "history of money-collecting".

　　Among the pyramid schemes, if VPAY (now renamed "Vtoken") says second, I’m afraid no one dares to say first.

　　Since its establishment on November 23, 2017, Vpay has rapidly "expanded" under the banner of "blockchain". According to the public data of VPAY to its members, more than 20 kinds of MLM coins have been intensively issued in more than one year, which has rapidly developed 4 million members. Incomplete statistics have raised more than 4.1 billion yuan. The number of 4 million members is second to none in the pyramid schemes that have been investigated or in batches.

　　Looking beyond the blockchain industry, MLM organizations that can grow to millions of people in a short time may be beyond the reach of even the sensational "Health Empire Quanjian". What is even more surprising is that after other MLM projects have "closed the net", this MLM platform, which has been operating for a year, has not collapsed, and there is a faint momentum of whitewashing itself.

　　(Vtoken’s Nasdaq big screen advertisement)

　　Behind-the-scenes bosses never reveal their "real bodies", and the main operators are "three caves of cunning rabbits". How did the Vpay platform develop step by step? What is the operation mode hidden behind Vpay?

　　"MLM+crowdfunding", attracting 4.1 billion yuan a year.

　　In November 2017, Vpay issued the first virtual currency asset-Vpay coins ("VPC") at the moment when the concept of blockchain was in vogue, with the initial 10 million pieces as seed assets, and each 1.2 yuan, VPAY called it "platform mother coin".

　　Unlike other digital currency, new users can’t buy Vpay coins directly, and they must buy the balance from the recommender before they can convert it into Vpay coins. However, Vpay’s money-making mechanism is very attractive. Its static income allows users to enjoy "five times the leverage of points and six times the reinvestment" immediately after purchasing the balance, and then release two thousandths of points every day, while its dynamic income allows members to continuously develop offline, accelerate the release of points and get balance rewards.

　　With this reward mechanism and pyramid scheme, Vpay members have developed by leaps and bounds. According to the information released by Vpay operating members in April 2018, by the end of March 2018, the number of its members had reached 173,000.

　　(Source: Vpay published data)

　　With the rapid growth of Vpay members, the "bubble" in Vpay’s treasury board is also getting bigger and bigger. In order to eliminate the internal bubble, Vpay raised 5 million pieces and 10 million pieces of Vpay coins at the price of 6 yuan/piece and 31.4 yuan/piece on March 13 and June 13, 2018 respectively.

　　By June 2018, Vpay claimed that its membership had reached 892,000. Although there was a lot of water in it, this month was a watershed in the development of Vpay.

　　(Geographical distribution of Vpay members Source: Baidu)

　　On June 19th, 2018, Vpay launched a crowdfunding campaign for the second air coin Uselink (ringcoin) besides Vpay. The number of crowdfunding was 42 million pieces, and the crowdfunding price was 10 yuan/piece. However, this crowdfunding campaign was not perfect and only 72.28% of the original plan was completed.

　　(Source: Vpay published data)

　　Then, on August 19 and August 28, 2018, Vpay successively completed the crowdfunding of smart home chain (SMTH coin) and game chain (GCC coin).

　　Since then, Vpay has started the crazy mode of pyramid selling coin crowdfunding. According to the author’s statistics, in the second half of 2018, the number of air coins raised by Vpay reached as many as 12 times, and the types of pyramid schemes reached 11 kinds, basically there were two pyramid schemes crowdfunding every month on average.

　　Among them, the large amount of crowdfunding includes ABS chain, VTS coin love chain (CLC coin) and SFIS (super interstellar file system) in the name of "Ma Yun". According to the actual progress and crowdfunding price, the final crowdfunding amount is 200 million yuan, 250 million yuan, 150 million yuan and 198 million yuan respectively.

　　Of course, there are also projects with less successful crowdfunding, such as IPC coin (IPchain) and the fourth Vpay coin crowdfunding, which only completed 59.62% and 49.25% of the planned progress.

　　However, this does not affect the crazy development of Vpay and its off-line and wanton accumulation of wealth.

　　In January 2019, the Vpay operator announced that its membership reached 4 million, which means that its membership has increased 22 times in 11 months.

　　In addition to the surge in the number of members, Vpay has made a lot of money through crowdfunding and pyramid schemes. According to the author’s rough statistics, from November 23, 2017 to the end of January 2019, Vpay conducted a total of 21 pyramid schemes, with a total amount of 4.103 billion yuan.

　　However, behind the crazy crowdfunding, hidden dangers are growing. After Vpay brought the crowdfunding model and pyramid scheme to the extreme, the "bubble" of the capital plate was difficult to digest, and the balance in the hands of a large number of Vpay members was not taken over. Finally, in November 2018, a large number of large households with more than 10 million yuan in currency were smashed.

　　Affected by this, in December 2018, a large number of Vpay members began to panic. Although Vpay was replaced with a new vest "Vtoken" in January this year, it is obvious that a large number of Vpay members do not buy it.

　　In the five air coin crowdfunding in January 2019, three air coin projects on the Vpay platform failed to meet expectations, among which RDC coins (random chain) and FAC(Fashion-chain) only completed 32.23% and 31.92% of the original planned progress, which basically failed.

　　In the crowdfunding in February, the STO crowdfunding project originally planned to start on February 14th has not been followed, and there is no news.

　　Even some Vpay members have revealed in the Weibo that "Vpay’s fund disk is almost untenable. At the end of 2018, Vpay changed the reinvestment system and restrictions, which may be because Vpay operators are trying to delay the running time."

　　Reveal the operation mode of Vpay

　　From the quiet birth of Vpay coins more than a year ago, it has developed into a 4 million-member organization. Although Vpay organizations have been repeatedly exposed by the media and attacked by the police, they can still expand wildly, and it is inseparable from its carefully planned operation mode.

　　(Vpay slogan)

　　From the very beginning, the Vpay project was publicized, saying that it planned to build the so-called "nine strategic layouts of V ecology", including V payment (Vpay), V mall, V community, V public welfare, V credit, V loan, V chat, V cash and V capital, and gave this goal a resounding slogan: "Vpay, create human financial freedom!" .

　　And Vpay claims that the value of all digital assets is also based on the realization of this "nine strategic layouts of V Ecology". However, it is not enough to have a grand vision. Like all pyramid schemes and air coins, Vpay also found a so-called "former Google executive" Mark Mino as its platform.

　　(Vpay "founder": Mark Mino)

　　But what really confuses the audience with the Vpay model is that it has built a number of self-media websites that can sound at any time.

　　According to the author’s statistics, there are at least 10 self-media websites operated by the team behind Vpay. Although these websites have rough pages and have not been filed in China, they update Vpay-related information every day, and the update frequency is even as high as that of most blockchain media.

　　For example, the V Assistant website updates the audio content of Vpay leaders and team "teachers" every day, which is almost one of the main positions for "online brainwashing" of new Vpay members.

　　(v assistant)

　　In addition, the "footprint" of the Vpay team has frequently appeared on various classified content platforms, such as Himalayan, Sina Weibo, Baidu Post Bar, Simple Book and Zhihu, among which many Vpay fans have spread and developed offline for it.

　　(Vtoken Himalayan course)

　　On the online platform, another core position of Vpay is WeChat community. Through the first-level referees, Vpay can establish WeChat communities all over the country in a relatively short time, so as to quickly control a large number of members.

　　For example, on January 20, 2019, the annual meeting planned by Vpay in Chengdu, there were only 20 local Vpay WeChat communities in Chengdu, with thousands of people.

　　These Vpay WeChat communities are well-organized and well-organized, and it is basically difficult to join the group without referees. In the WeChat community, not only Vpay team leaders regularly share courses, members exchange messages, but also referees at all levels recycle the "balance" and even airdrop and pull the offer.

　　In addition to the online platform, frequently holding offline meetings is also a common practice of the Vpay team to brainwash new and old members.

　　(Vpay and SFIS participate in industry summit)

　　In 2018, Vpay not only organized offline meetings, raised funds or issued new coins in Shenzhen, Chengdu, Hong Kong and other cities, but also participated in the blockchain industry summit repeatedly, becoming one of the regular army circles in the business world and clearing its name for itself.

　　(Vpay participates in blockchain industry conference)

　　It is worth noting that if the above-mentioned operation modes of the Vpay team are aimed at pyramid schemes and offline development, then in the second half of 2018, the emergence of projects such as Vpay Mall, Vpay Hotel, Vpay Supermarket and Vpay Restaurant is worthy of attention, and Vpay may be trying to whitewash itself.

　　(Vpay Hotel and Vpay Commercial Street)

　　Especially in January this year, after the upgrade of Vpay, the interface and operation mode of the new version of Vtoken APP are almost indistinguishable from the mainstream blockchain wallet.

　　(Vtoken wallet operation interface)

　　Imagine that when a MLM platform with billions of dollars and 4 million members completely puts on the cloak of "blockchain" and begins to "enter" the physical industry. Can you really tell the truth from the falsehood?

　　* The content in this article does not represent the viewpoint of mutual chain pulse, so mutual chain pulse does not bear any legal responsibility for the content of this article.

This article first appeared on WeChat WeChat official account: Cross-Chain Pulse. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Suitable target: products of 0-2 years old.

Reading duration: about 5 minutes.

Banner refers to banner advertising, which is the most common form of mobile advertising. It generally appears at the top or bottom of the APP interface, including static pictures, GIF pictures, text chains, and animated pictures with multi-frame pictures scrolling.

• Formally, Banner can be divided into static banner, animated banner and interactive banner.
• From the content, Banner can be divided into: pure pictures, graphics and text, and pure text.

Generally, the billing method is mainly based on CPC (cost per click), and the unit price is about 30 cents, and the price fluctuates greatly. It is more common for pure tool apps to use the bottom banner. For example, the air quality APP below.

On the homepage of e-commerce or community-based apps, there are a lot of advertisement spots in the form of announcements. The following picture is a screenshot of the homepage of JD.COM Mall APP, and that JD.COM Express is an announcement, sometimes called a trumpet. The advertising information is continuously scrolled and played.

Screen advertisements are more common in game or video apps, such as the Defending Radish APP in the picture below. Screen-inserted advertisements are also divided into static pictures and GIF pictures, which are generally accurate advertising promotion forms with stronger visual impact and better advertising effect. Advertising effect is generally negatively correlated with user experience. Screen-inserted advertising is better and more profitable than banner’s advertising, but it affects user experience.

Generally, CPA (such as user download and registration) is the main charging method, and there are also CPM (cost per thousand people) and CPC (cost per click) payment methods.

Full Screen Ads have been used by almost every APP. When the user opens the APP, it appears in full screen mode for about 3 seconds (generally it can be skipped), which can be a static picture, a multi-frame animation or a Flash effect.

At that time, the flash advertisement of No.1 car and Uber really surprised me, and Airbnb also used flash-style open-screen advertisements. However, the full-screen advertisement in Flash mode will make the APP installation package too large, so it is generally not used.

In addition to the open-screen advertisement when entering the APP, sometimes there will be full-screen advertisements due to misoperation in the game. When Shanghai Metro is connected to Peanut Metro wifi, there will also be full-screen advertisements that are forced to stay for 3 seconds.

Full-screen advertising charges are high, mainly in the form of CPM (thousand-person display cost).

Rich Media is relative to pictures, because it has the way of animation, sound, video or interactive information dissemination. Summary in a word: rich media is a way of information dissemination, and rich media advertising refers to the form of advertising expressed in this way of communication.

Rich media advertising, for users, means that the advertisements they see are cool, for advertisers, they can better display their products, and for Internet companies, they just need to load more advertising materials.

Feeds Ads are often mixed with normal information on timeline, which is not easy to be recognized, and users unconsciously finish reading the ads. Common in social apps, such as friends circle, Weibo, Instagram, and information apps, such as today’s headlines and Netease News.

The integration wall is common in some game apps. By giving players free game coins, players are encouraged to download and register other game apps, so as to achieve the purpose of profit or mutual diversion.

In addition, some third-party platforms encourage users to download the promoted APP in the form of points or phone bills for high advertising revenue.

Generally, the integrating wall is paid by CPA (such as registered download) for advertising effect, and the unit price is between 0.6 and 4 yuan. As long as you are willing to spend money, it is easy to get to the APPStore ranking version, and many apps are promoted and brushed through the integral wall.

On mobile video platforms such as iQiyi Youku, there are two common forms of advertising: patch and corner sign.

1) Patch:If you are a non-member, you will usually see a short video advertisement pushed accurately before the video starts. The following picture is a screenshot of the patch advertisement of iQiyi APP.

It is a smart choice to allow viewers to skip the patch advertisement after watching it for a few seconds. The audience forces them to watch it even if they don’t like it, which leads to poor user experience and no benefit to advertisers. It is better to allow users to skip, and judge which kind of advertisements this user is more interested in by marking the skipping time point, so as to achieve more accurate advertisement push.

2) Angle mark:Advertising forms that appear next to the video playing window in a transparent style generally have dynamic effects so as to attract users’ attention during viewing. The corner marker is allowed to be turned off by the user.

There are different opinions on the definition of Native Advertising. My understanding is that the content of advertising is native advertising.

The best example is Qipa’s program: "A fashion APP with a house and a car, money and power is not as good as a fashion app", "Yaha coffee that can only be chatted happily after drinking", and the international brand "More cereals and oats" …

The audience who like to watch Qipa’s story will be able to recite it, and these fancy slogans even become jokes between friends.

Content-oriented advertising can maximize revenue.

Bidding ranking is generally paid according to CPC (cost per click), and the most famous cases are Baidu and Taobao’s search results.

Bidding products will appear in the top position of search results, and are highly related to the content retrieved by users, which increases the accuracy of advertising promotion and easily attracts users’ attention and clicks, so the delivery effect is more obvious.

I received an advertising leaflet at the company gate after work yesterday, as shown below. Nowadays, leaflets are all changed to red envelopes, and the same paper size has different advertising effects. Life is full of creativity.

Author: pmwiki (WeChat official account: pmwiki), a product dog in business. I write articles to urge myself to think independently and to see how long I can persist. The content is mostly product sentiment, reading notes and life thinking.

This article was originally published by @pmwiki (Everyone is a product manager. Reprinting is prohibited without permission.