How did the property market perform during the Golden Week？
Xinhua News Agency, Beijing, October 9th Question: How did the property market perform during the Golden Week?
Xinhua News Agency "Xinhua Viewpoint" reporter
First-tier cities such as Beishangguangshen and Shenzhen have implemented the policy of "recognizing houses but not loans", and Guangzhou, Wuhan, Nanjing, Dalian, Zhengzhou and Hefei have completely cancelled or partially relaxed the purchase restriction … … Recently, a series of policy combination punches have injected warmth into the property market. What new features and trends have emerged in the real estate market during the Mid-Autumn National Day Golden Week this year?
Local mild warming, uneven regional cold and hot.
The reporter visited Beijing, Shanghai, Wuhan, Nanjing, Changsha and other places and found that under the background of the continuous improvement of the policy toolbox for stabilizing the property market and the continuous adjustment and optimization of the real estate policy, residents’ confidence in buying houses gradually recovered, and the property market showed a state of partial moderate recovery and uneven regional heat and cold.
Xu Dong, a marketing staff member of a real estate enterprise in Wuchang District, Wuhan, told the reporter that compared with ordinary weekends, the sales office of the two-day holiday is very popular this year, and he receives nearly 100 groups of customers every day. "The number of visitors to the house has doubled, and the transaction volume has been relatively stable, with 4 to 5 sets of daily sales." Xu Dong said.
In Changsha, Ming Bin, deputy general manager of Hunan New Environment Real Estate Brokerage Chain Co., Ltd., was busy for a holiday. "After Changsha recently adjusted its real estate policy, the demand for improved housing increased significantly, and the listing volume and transaction volume of second-hand housing increased significantly." Ming Bin said.
Yang Jingli, a property consultant of Jianfa Maoyun, a new site in the southwest of Nanjing River, told reporters that hundreds of customers visited the sales office every day during the Mid-Autumn National Day, and transactions were made every day. "Before the New Deal, many people were waiting to see, and after the New Deal, customers with housing improvement needs took shots."
In a well-known real estate agency in maliandao East Street, Xicheng District, Beijing, Mr. Li, a property consultant, ushered in the busiest day of the Golden Week holiday on October 6. "Some signed the contract once with a look, and the store sold 3 sets a day." Mr Li said with a smile.
Mr. Deng, who is going through the formalities of buying a house in the store, said that he sold a house in Chaoyang District and replaced a house in Xicheng District. “‘ Admit the house but not the loan ’ After that, I can enjoy the low down payment and low interest rate policy for the first suite, and the housing provident fund loan interest rate is 3.1%; The agency fee has also dropped. Originally, the buyer was required to pay 2.7% of the total transaction price of the house. Now the buyer and the seller each pay 1%, and the intermediary finally gave a 20% discount. "
"Overall, the property market performed differently during the two festivals. Tianjin, Wuhan, Suzhou and other places have improved their market activity under the housing fair and the New Deal. Shanghai, Guangzhou, driven by the supply side of the real estate, have rebounded; The property markets in Beijing, Shenzhen, Chengdu and Hangzhou are relatively stable. " Chen Wenjing, director of market research at the Central Finger Research Institute, said.
According to the data of RealData, the average daily turnover of 50 cities in the Mid-Autumn National Day holiday increased by 3% year-on-year, the number of visitors increased by 13%, and the number of new listings increased by 19% year-on-year.
According to Chen Wenjing’s analysis, from the overall performance of the Golden Week, the enthusiasm of various places to promote sales increased, and the number of project visits increased compared with that before the holiday. At the same time, the market differentiation between cities and regions is more obvious. The heat in core cities and key areas of some cities is higher, and the overall performance of transaction volume is stable.
Developers fancy push plate, "improving customers" pay attention to quality
Buying a house to send home appliances, painting contest, drawing gold bars to send gold ornaments, elite blind date, antique market, global food market … … During the Golden Week, Wuhan’s real estate marketing efforts increased, and activities were varied.
The 41st Wuhan Golden Autumn Online Housing Fair officially opened on September 28th. More than 170 real estate enterprises in Wu Hanyou participated in the online exhibition, with over 300 properties and over 100,000 houses. The reporter contacted Mr. Shen, who chose the house online. He told the reporter: "Recently, the purchase restriction has been released, and several concessions are quite strong, which are being compared and considered. During the housing fair, the purchase of a second house in the participating buildings in Wuhan can be subsidized at 50% of the deed tax payable. "
According to the statistics of Nanjing Housing Management Department, 4,568 sets of commercial housing in Nanjing were subscribed in September, up 39% from the previous month. Behind the hot sale of real estate, it is inseparable from the profit-making volume of housing enterprises. "Enter the tradition ‘ Silver ten ’ A new wave of opening is brewing. According to statistics, during the Mid-Autumn National Day, 93 properties in Nanjing launched preferential activities to support the accelerated release of rigid and improved housing demand. " Zhang Hui, secretary general of Nanjing Real Estate Association, said.
The heat of the market is picking up, but the new trend of the property market changing from a seller’s market to a buyer’s market is remarkable. People’s requirements for the quality of living are constantly improving, forcing developers to polish "product power" and work hard on the supply side.
A research report recently released by Kerry Research Center pointed out that since the beginning of this year, improving the population has become the main force in the real estate market, and half of them are 30-40 years old. The overall education level is relatively high, and the population with more than two home ownership experiences accounts for nearly 60%.
"Taking advantage of the Golden Week, I want to see more houses and compare the advantages and disadvantages of various properties." Ms. Wang, who transferred from Dongguan to Guangzhou, told reporters that although she has a house in Dongguan, the policy is good now, and buying a house in Guangzhou can be considered as the first set. She wants to "shop around" and choose slowly.
The reporter visited several buildings for sale in Guangzhou, and found that many projects made a fuss about flower ponds and floating windows, and set up multi-functional balconies with gardens, life balcony and great depth in residential suites, breaking the original functional divisions in apartment design and implementing "integrated" open design to attract potential buyers with innovative products.
In Shanghai, it is difficult to sell "old and small" houses with poor living environment, but second-hand houses with newer age and better quality are quite popular.
The policy continues to exert its strength around just-needed and improved needs.
Many insiders said that a major factor affecting the current property market is the profound change in the relationship between supply and demand of real estate. At present, the policies that have been introduced in various places focus on reducing the burden on buyers who just need and improve their needs. In the next step, the continuous optimization and adjustment of real estate policies, the continuous improvement of policy accuracy, and the continuous recovery of the economy will help to further release the demand for housing.
"The starting point of the property market policy still needs to focus on better meeting the rigid and improved housing needs of residents." Chen Jie, director of the Housing and Urban-Rural Construction Research Center of Shanghai Jiaotong University, said that some policies applicable to the period when the real estate market is in short supply can continue to be adjusted and optimized, for example, the identification of ordinary commodity housing standards, the adjustment of taxes and fees for second-hand housing transactions, and the integration with birth policy, pension policy and talent attraction policy also have a lot of room for optimization.
In order to better protect consumers’ rights and interests, more and more cities are taking the pilot steps of existing home sales. Hainan, Chengdu, Hefei and other places clearly support the sale of existing homes, and Shandong, Anhui, Henan, Sichuan, Guangdong and other places have also stated that they will pilot the sale of existing homes.
What you see is what you get, and the certificate will be handed over as soon as you hand over the house, so you don’t have to worry about the wrong goods … … Yan Rong, president of Shanghai Academy of Real Estate Sciences, believes that the current pilot projects of existing home sales in several provinces can prevent delivery risks and help enhance market confidence.
"The implementation of existing home sales is an important starting point to promote the transformation of the real estate industry to a new development model, which can break the real estate ‘ High turnover, high leverage and high debt ’ The development model has forced housing enterprises to transform their business models. " Liu Lin, a researcher at China Macroeconomic Research Institute, said. (Reporter Wang Youling, Zheng Juntian, Deng Huaning, Xu Haibo, Gong Liankang)