Chery Group rolled off the assembly line of the 15th millionth vehicle in the world, which is a milestone and a new starting point.

I have to say that the current leap of BYD has enabled China Auto to achieve transcendence and counterattack; The strong growth of Chery Automobile, a "tech man" who has been exploring in the technical field, directly shows the accelerated lead of China automobile brand on the front track.

According to the data, Chery Group sold a total of 244,534 vehicles in September 2024, a year-on-year increase of 28.6%. Among them, 109,048 vehicles were exported, a year-on-year increase of 20.6%; 58,941 new energy vehicles, up 183.4% year-on-year. Monthly sales exceeded 240,000 vehicles, monthly exports exceeded 100,000 vehicles, and monthly new energy exceeded 50,000 vehicles, creating three "historical highs" since Chery was founded 27 years ago. In addition, in the first three quarters, Chery Group sold 1,752,793 vehicles, with a year-on-year growth rate of 39.9%, which was 93% of the annual sales in 2023.

As the only enterprise in the whole industry that has achieved "double growth" in new energy and fuel vehicle tracks and "double growth" in domestic and overseas tracks, Chery Group’s growth momentum in recent years has surprised the industry.

On October 19th, Chery officially reached an important milestone that the 15th millionth vehicle rolled off the assembly line in the world, which undoubtedly indicates that China’s automobile industry is entering a brand-new era. That is to say, on such an important and meaningful day, Chery also made a simultaneous appearance of the cross-era C-class long-life flagship sedan. At the same time, the official also said that the Chery brand will launch eight models in 2025. Let’s take a look at it together!

The appearance of Fengyun A9 is a brand-new page for Chery.

Looking back, in 1999, the first car "Fengyun" produced by Chery officially rolled off the assembly line. Since then, Chery has started to build its own car, which not only laid the foundation for the development of China automobile, but also became the starting point for Chery’s whole vehicle to export overseas. Starting from Fengyun, Chery Automobile has also been exported to more than 80 countries and regions around the world in 27 years, allowing 14.6 million+users around the world to witness the speed of China and drive a good car in China.

Now, with the 15 millionth vehicle off the assembly line and the official appearance of Fengyun A9, the Chery brand has turned a new page.

Of course, in Aotujun’s view, Fengyun A9 is not only a car, but also a strategic weapon for Chery’s brand transformation. It not only carries the profound concept of Chery’s transformation from product-oriented to user-oriented, but also is the crystallization of Chery’s profound insight and accurate grasp of user needs. In recent years, Chery has not only deeply created a variety of products with users. Moreover, in order to fully meet the needs of users in terms of products, ecology and services, Chery has also created Xiaoqi Research Institute specifically for "user co-creation", and has launched 1000+ user co-creation activities.

As a product jointly created by Chery and users, Chery Fengyun A9 is equipped with a semi-hidden door handle, a light-emitting grille design, a speed-controlled lifting tail, a fixed six-piston caliper and so on, all of which are the results of Chery’s listening to users’ opinions and creating together with users. This undoubtedly indicates that Chery has reached a new level in brand building, product innovation and customer service, and has firmly established the strategic transformation direction of Chery brand with user demand as the core.

Refuse to blindly follow the big stream, and oriental beauty is the beauty of the world.

In fact, as early as the Guangzhou Auto Show in 2023 and the Beijing Auto Show in 2024, the concept version of Chery Fengyun A9 has been released one after another. The appearance of Fengyun A9 basically restored the design of the previous concept car. It is reported that Fengyun A9′ s design is inspired by oriental aesthetics and wisdom, creating a unique design concept of "being good as water and painting mountains and rivers with clouds". Specific to the details, the design of the front part, compared with the current stereotyped front face of new energy cars, Fengyun A9 has great innovation instead of blindly following the trend.

First of all, although the grille on the front face adopts a closed front grille, it is internally embedded with a light-emitting unit, which has a visual sense of the starry face after lighting, which is quite recognizable; Secondly, the design of the headlight group is also amazing. Compared with the current mainstream squint headlights and LED ring headlights, Fengyun A9 is equipped with a long and narrow headlight group, and it brings a strong sense of science and technology through the ring daytime running lights with internal headlights. More importantly, at the diversion grooves on both sides of the front face, Fengyun A9 also added chrome-plated decorative strips for makeup, and with the narrow strip-shaped trapezoidal air intake, the overall sports atmosphere was bursting.

As for the side design of the car body, Fengyun A9 is very slender, with a slip-back shape and a flexible waistline. The loading of these waistlines together outlines the car body with a sense of movement and speed. Fengyun A9, with a vehicle length of over 5 meters, a vehicle width of nearly 2 meters and a wheelbase of over 3 meters, has achieved its excellent size of "532" C-class, bringing users the most comfortable body in its class and unprecedented rear head and leg space. In addition, compared with the popular concealed handle design, Fengyun A9 adopts a semi-concealed door handle design, which is very practical and convenient because Chery followed the user’s advice.

In terms of rear styling, Fengyun A9 shows a sporty side. The popular through-integrated taillight design is not absent, and double light lines are also designed on both sides of the taillight. This design, combined with chrome trim at the tailbar, also creates a good visual layering for the tail. It is commendable that Fengyun A9 is also equipped with an electric lifting spoiler, which fully caters to the preferences of young consumers.

In the interior, Fengyun A9 adopts the design concept of "painting mountains and rivers with clouds", and its intelligent panels and suspended seats sitting in the clouds create a quiet and comfortable driving atmosphere. This cross-era design not only shows the oriental charm, but also resonates around the world, leading automobile design into the oriental aesthetic era. In addition, in terms of comfort, Fengyun A9 car is equipped with two independent executive sofa seats and an ultra-wide executive island platform, in which the executive sofa seats support configurations such as adjustable backrest of 25-30, 10-point massage and electrically adjustable leg rest. Not only that, the car is also equipped with a super-large capacity refrigerator, which can support refrigeration of-18-50, and the refrigerator can accommodate 8 bottles of drinking water, providing users with first-class treatment.

As for the intelligence that young consumers are concerned about, Fengyun A9 is equipped with a dual-spoke, 15.6-inch floating central control panel and a full LCD instrument, which shows a very good side in terms of technology sense and material performance. More importantly, in terms of intelligent performance, Fengyun A9 also shows the strength across the times. Its smart driving system can realize automatic driving from high speed to the whole scenic spot of the city, as well as automatic parking function in the whole scene. At the same time, the humanoid intelligent cabin has the ability of self-learning, self-growth, self-evolution and active interaction, providing users with extremely smooth voice interaction.

In other configurations, the car will also be equipped with 23 speakers, intelligent fragrance system, active noise reduction system, high-speed NOA navigation assistance, the world’s first Qualcomm’s latest generation of 8255 chips, 540 panoramic images, DMS fatigue detection, high-speed OTA, AI model smart companion, wireless phone mapping function and so on. Of course, in terms of safety, Fengyun A9 is also sincere. Its unique rock body 2.0 is built according to the global five-star safety standards. The core skeleton structure of the front passenger compartment is 100% submarine-grade thermoformed steel, and the high-strength steel of the whole vehicle accounts for more than 88%. In particular, the key parts of the passenger compartment are made of 2000MPa hot-formed steel, which is the leading in the same class, fully giving users safety.

In terms of performance and handling, Fengyun A9 is equipped with CDC magnetic suspension chassis 2.0, front double wishbone+rear five-bar linkage +CDC adaptive damping and vibration reduction system, which achieves excellent performance of starting without looking up, braking without nodding, turning without tilting and bumping without sprinkling water. The official claims that Fengyun A9 four-wheel drive version can achieve a zero-acceleration of 4.9 seconds and a braking distance of less than 35 kilometers. Since the official did not disclose more information, AoTuJun will also share with you the performance parameters in the first time in the later period.

Write at the end:

Through a series of achievements, such as doubling the growth of new energy, China’s automobile export is the first, SUV market share is leading in the industry, fuel and new energy are both growing, and both domestic and foreign markets are hard-working, Chery, as a dark horse car enterprise in the domestic passenger car market in recent years, deserves it! Judging from the information of Fengyun A9 disclosed at present, it has certain market competitiveness in terms of modeling design, mechanical quality, quality and safety. At the same time, as the product that Chery Group unveiled when the 15 millionth vehicle rolled off the assembly line in the world, its arrival will lay a new starting point for Chery’s future market competition.

At present, "everything is available, only the price is lacking". Will Fengyun A9 become a dark horse product in the future new energy vehicle market? Let us wait and see!