The National Film Bureau held a seminar on ＂Nezha＂ and experts discussed the successful experience.

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1905 movie network news Since its release on July 26th, Ne Zha has formed a movie-watching craze in the summer, and the box office has exceeded 4.3 billion yuan, ranking third in the box office of China film history, creating a new box office record for animated films and achieving good social and economic benefits.

On August 23rd, the National Film Bureau organized a seminar on animated films in Ne Zha, where experts and Ne Zha’s creative team summarized the successful experience and creative rules of the film and explored effective ways to promote the prosperity and development of China’s animated films.

Tell the "China Story"　Realize the creative transformation and innovative development of Chinese excellent traditional culture

Experts attending the meeting believed that the success of "Nezha" in box office and word of mouth proved the inexhaustible vitality of Chinese excellent traditional culture, provided rich cultural resources for the creation of "China Story", boosted the audience’s confidence in domestic animation, found new highlights and growth points for the development of China films, and was a good film in the new era to enhance national self-confidence. Nezha, through the creative adaptation of the characters and stories in China’s classic myths and legends, carries forward and reshapes the excellent Chinese traditional culture, which meets the needs of contemporary society and young audiences. The theme of "My life is up to me, not the sky" can also resonate with audiences of all ages and truly realize the animated film "family fun".

Yin Hong, a professor in Tsinghua University, suggested that Nezha captured the common theme of cartoons all over the world — — "Growing up" combines Nezha’s mental journey with the growing needs of teenagers at present, realizing the possibility of dialogue between traditional heroes and the present. Jia Xiuqing, deputy director of the Art Department of China Communication University, thinks that "Nezha" and "Mrs. Yin" correspond to the popular "Xiong Haizi" and "Tiger Mother" respectively, and build a bridge between traditional classics and modern audiences.

Nezha’s aesthetic style with China characteristics reflected in the characters, performances and scene design also left a deep impression on experts. Scholars believe that the success of "Nezha" lies in that while absorbing the nutrition of Hollywood and Japanese animation, it has found its own way, using the most advanced film techniques and expressions to create China stories, and integrating China characteristics into world animation, which not only enhances national self-confidence, but also conforms to the development trend of globalization.

Li Jianping, dean of the Animation School of Beijing Film Academy, said that the rise of a number of "national romances" such as "Nezha" has enhanced the cultural self-confidence of animation students, "turning the worship of foreign animation into concern for domestic animation has played a positive role in the growth of self-confidence and the direction of creation."

Improve the industrialization level of the industry　Vigorously promote the overall development of animation film industry

As representatives of the first-line creators, the main creators, including Wang Changtian, the producer of Nezha, the chairman of Light Film, and jiaozi, the screenwriter and director of Nezha, said on the spot that they can highlight the great attention and cordial concern of the CPC Central Committee and Publicity Department of the Communist Party of China for the animated film industry in recent years, and the National Film Bureau has given the animated film industry unprecedented support in terms of funds, talents and publicity. In terms of funds, the support policies are very effective. Every year, animated films with excellent social and economic benefits receive direct support from the special funds for film quality and the China classic folk story animated film creation project. In terms of talent training, some excellent animation directors, screenwriters and producers like jiaozi will also go to the world’s excellent film production institutions for exchange and study through the regular arrangement of the Film Bureau.

Wang Changtian also revealed at the seminar that Guangming will continue to increase investment in animated films in the future and adhere to the strategy of "grasping fine products, exploring new ways and educating new people". Many animated films such as Big Fish Begonia 2, Deep Sea and Journey to the West will meet the audience one after another.

Wang Changtian, Chairman of Light Film.

When talking about the hope for the domestic animated film market, jiaozi, director of Nezha, said: "I hope that more outstanding works will emerge in the future. Each work is a star, and gradually the stars will gather into a starry sky, illuminating the whole industry."　

Director jiaozi.

While recognizing the achievements made by Nezha and China Animation, the experts attending the meeting also pointed out that the whole industry still faces some problems, such as insufficient quality products, insufficient height and weak creative team strength, and there is still a big gap compared with the 15%-20% box office share of animated films in developed countries. China animation should take "Nezha" as an opportunity to continuously improve the overall industrialization level of the industry and gradually form a brand effect.

The State Film Bureau said that it will further increase the support for animated films in terms of policies, funds and talents, continue to do a good job in the production of fine animated films, and strengthen publicity and criticism. At the same time, it is hoped that the creators of animated films can better enhance the cultural connotation of animated films, inherit and carry forward Chinese excellent traditional culture, inherit Chinese cultural genes, and show Chinese aesthetic style. We should run the spirit of innovation through the whole process of film creation, enhance originality, draw nutrition from rich historical and cultural resources such as fairy tales, innovate the content and form of animated films, and truly achieve creative transformation and innovative development of Chinese excellent traditional culture. It is necessary to improve the storytelling ability, tell China’s story well through animation, truly "show humanity" and "move people’s feelings", and push China’s animated films to the world.