For a new car, the comprehensive discount is as high as 100,000 yuan, the wardrobe product is over 100,000 yuan, 40,000 yuan, and each set of air-conditioning cabinets is highly subsidized by 1000 yuan … For consumers, a big wave of "wool" is already on the way.

The Securities Times reporter learned from the Guangdong Provincial Department of Commerce that on April 28th, the 2024 Guangdong Consumer Goods Trade-in Campaign and the "Home 520" shopping season (promoting consumption in summer) were officially launched. According to the relevant person in charge of the Guangdong Provincial Department of Commerce, the theme of this activity is "’old’ needs to be replaced by new ones to enjoy consumption", focusing on key areas such as automobiles, home appliances, home improvement and kitchen and bathroom. Trade-in of consumer goods will run through the whole year, and the "Home 520" shopping season (promoting consumption in summer) will last until the end of June.

Since the beginning of this year, policies and measures on the trade-in of consumer goods at the national level have been continuously introduced. On April 26th, the People’s Bank of China, the National Development and Reform Commission, the Ministry of Finance and the General Administration of Financial Supervision jointly held a promotion meeting on large-scale equipment renewal and trade-in of consumer goods. At the same time, the trade-in activities in various places are in full swing, and the trade-in boom of consumer goods is set off with real money. Trade-in of consumer goods will create a trillion-dollar market space. As the main line running through the current and future period, it is expected to bring benefits to related industries and enhance the profitability of listed companies.

Focus on three major areas: automobiles, home appliances and home improvement kitchen and bathroom.

According to the "Action Plan for Promoting Trade-in of Consumer Goods in Guangdong Province" released in early April, Guangdong will mainly carry out trade-in in three areas: automobiles, household appliances, home improvement and kitchen and bathroom. The reporter found out that in this trade-in activity of consumer goods, a number of listed companies in more than three fields issued preferential policies with great strength and high amount.

In the automobile field, many models of Ai ‘an and Haobo, which are owned by GAC, have preferential conditions with different amounts, ranging from 26,000 yuan to 100,000 yuan under the market concessions and loan interest subsidies of the OEM. Among them, the comprehensive discount of AION LX PLUS can reach as high as 100,000 yuan, and you can enjoy lifetime warranty (complete vehicle), lifetime free basic maintenance and free charging piles. This is also the model with the highest comprehensive preferential amount in this trade-in activity.

In terms of other car companies, BYD has introduced different redemption rights for series of cars such as Dynasty Net, Ocean Net, Tengshi, Equation Leopard and Wangwang. Weilai announced the introduction of a subsidy of up to 1 billion yuan for oil vehicle replacement, and the maximum benefit for oil vehicle users to replace Weilai is up to 30,000 yuan; Xpeng Motors has issued a policy of 15,000 yuan for the replacement of this product and 10,000 yuan for the replacement of other products; Ideal launch "May Day Ideal Car Festival", from April 22nd to May 5th, order brand-new ideal L6, 2024 models of ideal L7/ ideal L8/ ideal L9, ideal MEGA, and enjoy the right to buy a car for a limited time of up to 20,000 yuan.

In the field of home appliances, Gree Electric said that during the event, the highest discount for air conditioners is 400 yuan/set, and the highest discount for cabinets is 1000 yuan/set. It will also provide consumers with one-stop service for exchanging old ones; Midea Group introduced a replacement subsidy, and purchased green appliances to enjoy an additional replacement subsidy ranging from 50 to 1000 yuan; Hisense home appliances carry out trade-in activities for about 300 models in five categories: TV, refrigerator, air conditioner, washing machine and kitchen appliances, among which the first-class energy efficiency accounts for more than 80%, and the maximum subsidy for a single unit is 2,000 yuan.

It is worth noting that a number of home appliance listed companies have invested heavily in trade-in activities, and the total amount of investment has been clearly defined. Gree Electric announced on April 28th that in response to the State Council’s "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods", it will invest 3 billion yuan to start the trade-in of household appliances from now on. Hisense Home Appliances said that the company plans to invest a total of 800 million yuan in trade-in subsidies nationwide in 2024.

In the field of home improvement kitchen and bathroom, Sophia has made great profits on solid wood boards, dusting, wooden doors, wardrobes, cabinets and other products, and has made great discounts. At the same time, she has also upgraded the old renovation service, provided free on-site room measurement and design services, and launched a new package service of 7,999 yuan for five major spaces, allowing consumers to realize a big renovation with a small budget.

Government subsidy+financial empowerment+e-commerce platform assistance

In addition to the large profits of enterprises, the government, financial institutions, e-commerce platforms and other entities will participate together to form a joint force and bring greater benefits to consumers.

It is reported that in order to promote the trade-in of automobiles, household appliances and home-improvement kitchens and bathrooms, Guangdong Provincial Finance will arrange special funds to issue subsidies for scrapping and updating automobiles, and coupons for replacing and updating automobiles and exchanging household appliances.

Taking automobile "replacement and renewal" coupons as an example, individual consumers who transfer their own vehicles in Guangdong and buy new energy vehicles and fuel vehicles that meet the national six emission standards in Guangdong are given a one-time subsidy for car purchase coupons. The subsidy standard is divided into three grades: if the car purchase price is 70,000 yuan (inclusive) to 150,000 yuan (exclusive), the subsidy for purchasing new energy vehicles is 3,000 yuan/vehicle, and the subsidy for fuel vehicles is 2,000 yuan/vehicle; If the car purchase price is 150,000 yuan (inclusive) to 250,000 yuan (exclusive), the subsidy for new energy vehicles is 5,000 yuan/vehicle, and the subsidy for fuel vehicles is 4,000 yuan/vehicle; If the car purchase price is more than 250,000 yuan (inclusive), the subsidy for new energy vehicles is 8,000 yuan/vehicle, and the subsidy for fuel vehicles is 7,000 yuan/vehicle.

In terms of financial institutions, Guangdong ICBC supports the trade-in activities by launching preferential financial products, improving the convenience of financial services and launching rich promotional investment. For example, the product of "trade-in by installment" has been launched in a targeted manner. For automobile products, according to customer qualifications and loan demand, the "zero" down payment can be supported at the highest, and loan support can be provided at 100% of the automobile price, with a maximum loan of 1.5 million yuan. Guangdong UnionPay will cooperate with banks to provide relevant rights and interests, such as "200 yuan discount for car purchase with credit card over 10,000 yuan", "80 yuan discount for home appliances with digital credit card over 1000 yuan" and "200 yuan discount for home decoration with credit card over 10,000 yuan". Guangdong Construction Bank introduced subsidies for the sale of old household appliances and the purchase of new ones with "trade-in". At the same time, it also offered profit-making sales to the enterprises participating in the activities.

In terms of e-commerce platform, Meituan Platform said that it plans to invest more than 5 billion yuan in marketing and subsidy resources in the next three years, relying on offline instant distribution capabilities to provide support for trade-in; Tmall launched the theme marketing campaign of "Guangdong Home Appliances Trade-in", and set up online special marketing and live broadcast activities in daily marketing and major marketing nodes such as 618, double 11 and Home Improvement Festival; In JD.COM, the subsidy benefits of "trade-in subsidies for old goods, with a maximum reduction of 2,000 yuan" are provided, covering more than 200 sub-categories of consumer goods such as household appliances and household appliances.

The potential of the trillion-dollar market has gradually opened up.

Since the beginning of this year, the national policy on trade-in of consumer goods has been continuously introduced, and various measures have been implemented intensively. In March, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods. In April, the Ministry of Commerce and other 14 departments jointly issued the Action Plan for Promoting Trade-in of Consumer Goods, proposing to promote the replacement of automobiles with "energy", home appliances with "intelligence" and home improvement and kitchen and bathroom with "rejuvenation" on the basis of respecting consumers’ wishes.

According to the National Development and Reform Commission, by the end of 2023, the number of domestic civil automobiles reached 336 million, and the number of household appliances such as refrigerators, washing machines and air conditioners exceeded 3 billion. The upgrading of automobiles and household appliances will create a market space of one trillion yuan. Zhang Yi, CEO and chief analyst of Ai Media Consulting, said that the fields of automobiles, home appliances, home improvement, kitchen and bathroom are closely related to consumers’ daily life, which has penetrated into almost every family in China, and the consumption space brought by the whole market is huge.

In the face of the trillion-dollar consumer market, the reporter found that in addition to Guangdong, many places in the country have also taken action, including Zhejiang, Hunan, Shandong, Shanxi, Chongqing and other provinces and regions have introduced relevant action plans, and some places have clearly defined the scope of support for trade-in and specific subsidy rules. For example, in 2024, Shanghai formulated the detailed rules for the implementation of the "trade-in" subsidy for old cars in Shanghai, and made it clear that individual users would purchase new fuel passenger cars with the national emission standard of six B, and eligible ones would be given a one-time subsidy of 2,800 yuan.

Trade-in of consumer goods is being carried out in full swing everywhere, and listed companies have also ushered in a broad new market and development opportunities. The reporter combed and found that many listed companies have recently responded to investors’ questions on the interactive platform, clearly indicating that trade-in will bring benefits to the company’s development.

For example, Yum! Smart said that the company can provide corresponding access control and management equipment updates, such as gates, access doors and access control systems, and provide overall solutions in the process of urban renewal and renovation of old residential areas. Hefei Department Store said that the company’s top 100 electrical appliances are cooperating with a number of home appliance companies to carry out the "Trade-in Brand Festival" and will strive for more trade-in policy support in the future. Gemei said that the country has introduced a large-scale equipment renewal and consumer goods replacement action plan. This policy is unprecedented in strength, breadth and depth, which is conducive to the growth of the company’s electronic waste recycling, scrapped car recycling and power battery recycling.

However, at present, there are also some enterprises and residents who are not willing to take the initiative to update equipment and trade in old ones. Luo Zhiheng, chief economist of Yuekai Securities and dean of the research institute, believes that this is mainly due to two reasons: one is that the equipment can still be used normally, and the other is that the replacement needs to pay extra fees. In this regard, Luo Zhiheng believes that policies such as finance and currency need coordinated support to fully mobilize the enthusiasm of enterprises and residents through incentive measures. When it comes to the elimination of backward equipment, local governments and relevant departments should formulate scientific standards and implement them in an orderly manner to prevent the expectation and confidence of micro-subjects from being dampened by eagerness for success.

Editor: Wan Jianwei

Proofreading: Zhao Yan

　　BEIJING, Beijing, September 3 (Reporter Li Jinlei) Pensions in various places have entered a period of intensive adjustment and distribution. The reporter from Zhongxin. com found that Shanghai, Beijing, Shaanxi, Yunnan, Liaoning, Guangxi and other places have announced specific adjustment plans for pensions. The adjustment schemes in the above-mentioned areas generally adopt the adjustment methods of combining quota adjustment, hook adjustment and appropriate inclination. The overall adjustment level of pensions in some areas exceeded 6.5%. Come and calculate how much your pension can go up.

　　Release pension adjustment plans in many places

　　The Ministry of Human Resources and Social Security and the Ministry of Finance issued the Notice on Adjusting the Basic Pension for Retirees in 2016 in April this year. From January 1, 2016, retirees from enterprises, institutions and institutions who have gone through retirement procedures according to regulations and received basic pensions on a monthly basis will raise the basic pension level, and the overall adjustment level will be about 6.5% of the monthly basic pension for retirees in 2015.

　　The reporter of Zhongxin. com (WeChat WeChat official account: cns2012) noticed that this year is the first time to make overall arrangements for government institutions and enterprise retirees to adjust the basic pension synchronously, and the policy is complicated, so the pension payment time in most areas has been delayed compared with previous years. When the pension will be paid in place this year has also become a common concern of retirees.

　　Nowadays, local pensions have finally entered a period of intensive adjustment and distribution. Recently, Shaanxi, Yunnan, Liaoning, Guangxi and other places have announced specific pension adjustment plans, while Shanghai and Beijing, which announced the plans earlier, have taken the lead in issuing pensions.

　　For the specific time of pension payment, Guangxi, Yunnan and Liaoning have all made clear the timetable for payment in their adjustment plans, requiring that pensions will be paid to retirees before the end of September.

　　Calculate how much your pension can go up.

　　In addition to the payment time, retirees are concerned about how much the pension can rise this time. The reporter of Zhongxin. com noted that according to the national requirements, the adjustment schemes in the above areas generally adopt the adjustment method of combining quota adjustment, hook adjustment and appropriate inclination.

　　Quota adjustment means that everyone adjusts the same amount. Combing the adjustment schemes in the above areas, for enterprise retirees, 50 yuan will be increased per person per month in Beijing, 80 yuan per person per month in Shanghai, 70 yuan per person per month in Guangxi, 30 yuan per person per month in Yunnan and 77 yuan per person per month in Shaanxi.

　　After the quota adjustment, it will be adjusted according to factors such as my payment period and basic pension level, which reflects the principle of "overpaying for more, paying for more for a long time". For example, Shanghai’s adjustment plan shows that according to my payment years (including deemed payment years), I will increase the 2.5 yuan every month after one year, and then increase the basic pension I received in December 2015 by 2.5%; According to Yunnan regulations, the 2 yuan will be increased per person per month for each full year of payment, and then adjusted according to 2.5% of my basic pension in December 2015.

　　The adjustment plan in the above-mentioned areas also appropriately takes care of the inclination of senior retirees and other groups. For example, Beijing proposes that those who are over 65 years old and under 70 years old will be given an additional 50 yuan every month; At least 70 years of age and under 75 years of age, each person will increase the 60 yuan every month; At least 75 years of age and under 80 years of age, each person will increase the 70 yuan every month; At least 80 years of age and above, each person will increase the 80 yuan every month.

　　In some areas, the overall increase in pensions exceeded 6.5%

　　It is reported that the overall adjustment level of the pension is about 6.5%, and it is estimated that more than 85 million enterprise retirees and more than 17 million retirees from government agencies and institutions will benefit, which will benefit more than 100 million retirees.

　　Jong Li, spokesperson of the Ministry of Human Resources and Social Security, pointed out at the press conference in the first quarter of this year that the adjustment level of about 6.5% is the overall level of adjustment of retirees’ treatment in enterprises, institutions and institutions, not that retirees in enterprises and institutions are adjusted at the rate of 6.5% based on their respective pension levels, nor is it simply to increase the pension by 6.5% for every retiree.

　　The reporter from Zhongxin. com noted that the overall adjustment level of pensions in some areas exceeded 6.5%. For example, the Liaoning Provincial Department of Human Resources and Social Security revealed in official website that the overall adjustment level of the Liaoning provincial plan was 6.75% of the monthly basic pension for retirees in 2015 with the approval of the provincial government, Ministry of Human Resources and Social Security and the Ministry of Finance.

　　In the adjustment plan, many places also explicitly require to ensure timely and full payment. Guangxi said that all localities should increase subsidies to the endowment insurance fund by expanding the coverage of basic endowment insurance, strengthening fund collection, adjusting the structure of fiscal expenditure and other measures to improve the fund’s support capacity; At the same time, actively promote the reform of endowment insurance in government agencies and institutions, and ensure that the basic pension for retirees is paid in full and on time, without default. Yunnan proposed that if the county (city, district) basic old-age insurance fund is not enough to pay, it should be adjusted by the state (city) first to ensure that the basic pension increased by this adjustment is paid in full and on time. (End)