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　　Lead: Send off the keyboard man of New York Fashion Week, get ready for ammunition and wait for London Fashion Week. About London, I really want to see adjectives other than "unconstrained style", because there are also bare breasts and dragon and phoenix dancing! (Editor: Du Mingwei)

　　The following is a group chat record that took place after 11 noon. After that, I completely gave up the idea of sleeping on weekends.

　　The background of the dialogue is after Pam Hogg’s spring and summer 2019 show in London Fashion Week, which has just been "bombed".

　　I just want to say one thing to you: Eat, drink and be merry!

　　I don’t know if you big V bloggers who flew to London from new york are prepared psychologically. After all, this is the place where the design ghosts of Alexander McQueen, Vivienne Westwood and John Galliano, with the titles of "British fashion hooligan", "mother of punk" and "hopeless romantic master", get rich.

　　Fine, at the end of the story, can you please explain that this spinning and jumping dancer suit can still shake your rock sexy disco?

　　If new york is a city with high acceptance, then London is trying to show us how unlimited people are. Or in other words, ask the anti-vice inspection team to find out.

　　In addition to yo-yo color matching and fried crispy Pipi shrimp, Pam Hogg’s show sign is more like a masquerade ball in the old design era.

　　As the song goes: "I wore a veil and a headpiece with fake diamonds to attend this long-awaited masquerade ball." I know this will be my only chance, to be familiar with you but unfamiliar with you … You finally came to me gently and drove away Cinderella’s inferiority complex. "

　　Almost completely changed the shape of the body and the appearance of the face, which may really give Cinderella some courage and look at the prince in the eye. Anyway, you can’t recognize me, so what if it’s a fire.

　　Yes, this understanding must be a standard textbook answer.

　　Ps: The kind that can only appear in old magazines and never appear in real life.

　　Compared with other famous designers in London Fashion Week, she started her own fashion industry in the 1980s, and she is a young designer. At about the same time, Japanese designers broke into the European fashion circle and dismantled the fashion with various tricks that challenged the physical limits, which must have had a profound impact on Pam Hogg.

　　At the same time, she has the dual identity of a designer and a musician. From 1990 to 2000, Pam Hogg made many achievements in the music industry, not only formed the band Doll and Hoggdoll to write lyrics for this band, but also held a roving art exhibition to show the fashion films she directed.

　　It is said that Rhianna (Rihanna), Kylie Minogue (kylie minogue), rock women Alison Mosshart and Siouxsie Sioux, who are friends in the music circle, all love her clothes very much.

　　Everyone loves the clothes she designed. ……

　　I love the clothes she designed. ……

　　Love the clothes she designed ……

　　However, no matter how you recite the scriptures, there is no doubt that China Keyboard Man will never buy it.

　　@ Fanxi: Just fashionable orchid

　　@ Go to Qian Shan to see the setting sun.

　　@ Meng always loves art: I don’t understand the ninth picture.

　　The one on the first floor, if I guess correctly, must be from Zibo. But is it really appropriate for you to describe it as "fashionable"?

　　But there is also a very bad point. Will this give many cutting-edge designers the idea that no matter how much I go too far, there will always be countless fashion editors to give me a round trip?

　　With a strong heart that has seen Pam Hogg, I can finally watch all the shows and spit in London Fashion Week today.

　　On MATTY BOVAN’s runway this year, we finally breathed a sigh of relief about the world’s environmental protection problems, and finally we don’t have to worry about the transition and waste of garbage storage, because no matter how many surplus resources there are, they will be piled up on his clothes in the new season.

　　@ Ayu Xiao Bao: I don’t understand, after all, I’m not an artist.

　　@ Not in the search range: This ….. I don’t understand.

　　Contrasting colors, piling up, modern Superman or Contra, it is really easy to gradually adapt to all kinds of shameful and abnormal elements in London. I even feel that I want to try it, just for a moment.

　　Well, congratulations, it’s about to start to be very BIAN TAI.

　　Britain, of course, it is one-sided to use a country’s design to hold a certain type in place. But from the usual London Fashion Week, there are really few cool or flat designs. If we have to explain, the post-war material shortage more than 50 years ago and the rationing system that was not enough for anything really had a great influence on the designers at that time.

　　However, this kind of London, which is often called "creative", has always proved to be beneficial, always bringing fresher elements to fashion. When these elements are gradually integrated with the actual clothing structure, it will become more and more forward-looking.

　　Soon, I’ll get used to the rhythm of galloping cars on the runway of London Fashion Week.

　　@ 京京京京京京: This series is good.

　　@ Strawberry is just beautiful: it’s really beautiful.

　　@ Xiaobai Meets Cat: Good-looking

　　　　　　 After watching several "accidents" in London Fashion Week all day, RICHARD MALONE finally showed us creativity and fashion, not tit for tat.

　　How about it? Are you getting closer and closer to your ideal street style?

　　Has London Fashion Week just started seen something exciting to look forward to?

　　　Click on the link to review the previous fashion porridge:

　　Fashion porridge Vol.7 | new york’s final article: Laoganma of new york and Lin Yongjian female model who hit her face.

　　Fashion porridge Vol.6 | After watching several shows in new york, it is particularly difficult to turn off the lights when sleeping.

　　Fashion porridge Vol.5 | Black Naomi on the first day after the catwalk? Hack her? Hack her?

　　Fashion porridge Vol.4 | These "shut-up stunning" have seriously caused physical discomfort.

　　Beijing, April 24 (Leng Haoyang), the client of Zhongxin. com, is also in the graduation season. At this time of the year, the whereabouts of college graduates will attract social attention. This year, more than 8.2 million college graduates will leave school. How will they choose between starting a business and getting employment? At the same time, what about the view that "employment is a compulsory course before starting a business" in recent years?

　　On April 12, a graduate double election meeting was held in a university in Beijing. Photo by leng Yuyang

　　Choose entrepreneurship or employment?

　　"I have the idea of starting a business, but I feel that the time is not ripe. I’d better find a job first and get familiar with the social environment before watching." A senior student of Beijing Normal University told the reporter of Zhongxin.com..

　　In the interview, the reporter found that there are not a few students with similar ideas. According to the 2017 China University Students’ Entrepreneurship Report released by China Renmin University, China university students’ entrepreneurial will continues to rise, and nearly 90% of them have considered starting a business, among which 26% have a strong or strong entrepreneurial will.

　　In September 2017, at the press conference held by the Ministry of Education, Wu Yan, director of the Higher Education Department of the Ministry of Education, introduced that the entrepreneurial rate of China university graduates has reached 3%, nearly double the level of 1.6% in developed countries.

　　Zhang Yuan was admitted to Sichuan University in 2011. During his stay at school, he participated in many college students’ innovation and entrepreneurship competitions and won awards. In the eyes of many students, Zhang Yuan has always been associated with entrepreneurship.

　　In 2015, after graduating from college, Zhang Yuan did not choose to start a business. In his view, the lack of social resources and the lack of ability to control the market are still stumbling blocks on his entrepreneurial road. So, he joined a consulting company, prepared to exercise himself, and wanted to take the opportunity to see if there was market demand for his entrepreneurial projects.

　　In June 2017, Zhang Yuan, who has been working in the consulting industry for two years, embarked on the road of entrepreneurship. With his carefully prepared projects, he not only got the investment smoothly, but also got the qualification to settle in Tianjin and the tax exemption for enterprises.

　　Now, Zhang Yuan, who is about to start a business for one year, has set up a team of five people and got his share in the market. Zhang Yuan said that the feeling after starting a business is still very different. "It is a great sense of accomplishment to see that your project can grow up gradually through your own efforts."

　　"But I often feel that it is difficult to ride a tiger." Zhang Yuan told the reporter of Zhongxin. com that after starting a business, the work intensity suddenly increased and the pressure was much greater, so he had no time to take care of his own life. "I can’t slack off for my own entrepreneurial dream and for the efforts of every member of the team."

　　Data Map: On March 29, 2018, Xiamen University College Students’ Innovation and Entrepreneurship Practice Base, the college students’ team demonstrated the robot football they developed. China News Service reporter Sun Zifa photo

　　Employment is a compulsory course before starting a business?

　　Although the entrepreneurial enthusiasm of graduates is high, the success rate of entrepreneurship is not high. In recent years, there is a voice in the society that employment is a "compulsory course" for college graduates who have just left school. How should this view be viewed?

　　Chu Zhaohui, a researcher at China Academy of Educational Sciences, said in an interview with Zhongxin. com that rationality is very important for graduates to choose entrepreneurship. In his view, many graduates are impulsive in choosing to start a business, and the risk will be higher if they choose to start a business without corresponding social resources and sufficient entrepreneurial ability.

　　But he also believes that the term "compulsory course" is not accurate. "You don’t have to find a stable job before starting a business. Some students pay close attention to the social environment at school and take part in many social activities. Entrepreneurship is a good choice for students with this ability and resources. " Chu Zhaohui said.

　　Zhang Baoyi, director of the Institute of Sociology of Tianjin Academy of Social Sciences, told Zhongxin. com that after leaving the campus, college students have entered the society for a short time and their understanding of the market is not clear enough. It is best to observe the market and gather resources through employment first, so as to accumulate experience and ability for starting a business.

　　At the same time, he also said that students with strong entrepreneurial will had better choose Beijing, Shanghai, Hangzhou, Shenzhen and other cities to start businesses, because the entrepreneurial environment in these cities is relatively mature, entrepreneurs have good projects, and there are many opportunities for other marketing and venture capital.

　　Data Map: Job seekers communicate with employers. Xiang Fei photo

　　Career planning is very important.

　　"Whether it is employment or entrepreneurship, it is a stage to realize the value of life. For graduates, the most important thing is to make a good career plan. " Huang Feikai, head of the student section of the School of Public Administration of the University of Electronic Science and Technology of China, told the reporter of Zhongxin.com.

　　In addition, he also said that employment and entrepreneurship have different emphases and different requirements for students’ ability. There is no absolute advantage or disadvantage. What really matters is to choose the one that is more suitable for you. I hope students don’t follow the trend and think carefully about their own situation and market environment.

　　A person in charge of the recruitment of a company in Beijing told the reporter of Zhongxin.com that many job seekers she came into contact with lacked clear career plans. "Many students don’t know what they want to do in the future and lack understanding of their core competitiveness. Such job seekers will naturally lack competitiveness." The person in charge said.

　　In this regard, Chu Zhaohui suggested that graduates should first grasp the general direction in their career planning. One is to be clear about their aspirations, advantages and potential. The second is to find the needs of society and know whether their own advantages are compatible with the needs of society.

　　Chu Zhaohui suggested that graduates should combine these two points. First set the general development direction, and then consider other factors comprehensively. (At the request of the interviewee, some characters in the text are pseudonyms) (End)

Jin and Liu Cuiping are discussing how to make a video with traffic.

After 6 o’clock in the morning on September 27, just after picking figs, gold was broadcast live.

　　"Have you increased your powder recently?" They greet each other like this.

　　Gold grows figs and Liu Cuiping raises peacocks. The base of the two people is on a hill, less than 1 km apart, but they rarely see each other.

　　At noon on September 27th, they met unexpectedly in Zhangfei North Road and sat down for lunch by the roadside.

　　Both of them were born in 1986. Two years ago, Gold was the senior operation manager of the glory of the king Mobile Games, with an annual salary of one million. Three years ago, Liu Cuiping was still engaged in real estate sales in Beijing and opened a real estate sales company in Guangyuan, Sichuan, which also earned a lot of money.

　　Then, why did they suddenly transform and return to their hometown to become farmers? To this end, Chengdu Business Daily-Red Star journalists conducted an in-depth interview with them.

　　run

　　Using short video platform overhead path

　　I am most concerned about "Is it getting pink recently?"

　　Seven or eight kilometers away from Langzhong City, Sichuan Province, National Highway 212 passes through a mountain pass, to the left is Liu Cuiping’s peacock farm, and to the right is the golden fig base.

　　On September 27th, Jin got up at 4am and picked figs with his brother and sister-in-law and four villagers invited. The weather is cold and the dew is heavy. You must wear rain boots when you go to the fields. But the grass is deep and leafy, and the trouser legs are still wet with dew.

　　As soon as the fruit was picked, it was immediately repackaged and sent to more than 10 stalls in the city at 7 o’clock on time. After 9 o’clock, he drove the van to send the figs ordered online to the courier company for delivery.

　　On Zhangfei North Road, it was Liu Cuiping who stepped on the brake and opened the door. Liu Cuiping is preparing a PPT for a speech. When she meets gold, she wants to "ask for help".

　　But when they met, they first asked, "Is it pink?"

　　"It has risen by more than 10,000 this month. What about you?"

　　Liu Cuiping plays Tik Tok, and Gold plays Aauto Quicker, and they all shoot short videos. The video of Liu Cuiping holding a peacock for praise has more than 2 million clicks. This is her most "hot" video. It has only been three or four months since she officially updated the vibrato video. At present, there are 30,000 fans, and her goal is to reach 300,000 fans in two years.

　　Gold’s Aauto Quicker account has also been opened for several months, but its popularity is much slower, but he thinks his fan conversion rate is better. Gold also posts in forums such as Aika and Tianya, which are updated every day and broadcast live in Aauto Quicker. The fans of several platforms add up to tens of thousands.

　　"The conversion rate is high because my figs are cheaper." Gold says that a box of figs costs only tens of yuan, while a peacock egg costs 100 yuan, and a peacock costs 2,000 yuan. Not everyone can afford it.

　　In addition to shooting short videos, Liu Cuiping also does live broadcasts. Compared with gold, she is fully equipped, bought a tripod and a live microphone that can fill the light.

　　When she broadcast live, she introduced her own farm, peacock and pheasant. Some netizens left a message in the live broadcast room, "Sister Peacock, sing a song." She giggled and told people that "Sister Peacock doesn’t sell art, she only sells peacocks". She is sweet and lovely, and 80% of the live broadcast rooms are male netizens.

　　Just after picking, the gold was also broadcast live, eating figs live, how to sort and package, how to plant them, and introducing that the orchard with weeds has not used herbicides and fertilizers. A netizen entered the live broadcast room, and he greeted him next to him. "Come, welcome the old irons … …”

　　On the morning of September 27th, there were only more than 10 online viewers in the live broadcast room. He said that it was very touching that someone came to watch my live broadcast so early. In the live broadcast room, some people asked to buy fruit, and some people asked to buy seedlings … … He answered patiently one by one.

　　After a little leisure, he would sit on the ridge and look up at the sky, lost in thought. In this state, he also made his own Aauto Quicker video, and he often posted it late into the night in the forum, recording in detail his own figs in the past two years. He said that he "sucked powder" by sincerity and hard work.

　　In this regard, Liu Cuiping has another view. She said that she should be "new, strange and unique, and she should seize the audience in the first three seconds" and "sometimes she has to be thick-skinned" … … As soon as she shook her hair, she acted like a wait for a while, then turned and walked into the pheasant pen and went to catch the pheasant with open arms. She told Jin, who was holding a mobile phone, that she must shoot a feeling of "very dragging".

　　one’s original intention

　　I’m afraid I won’t have the strength to re-plan the future in a few years.

　　Under the hill, it is Jingu Village in Shaxi Street. Grapes and peaches are planted in the village, which has long been a piece of scale, and some people have invested in building luxurious farmhouses. The local government is also trying to build the village into a cultural tourism project with drainage ability around the ancient city of Langzhong.

　　At first, Gold "quietly returned to the village", and contacted a familiar village cadre for consultation. The other party directly advised him not to come back.

　　When Jin was a child, his family was poor. He was the first college student in the village to be admitted to an undergraduate course, and he made a fortune in a big city. He worked in Tencent with an annual salary of one million, so everyone should give a thumbs up.

　　Come back to farm, everyone thinks this choice is unwise. In April 2017, he began to come back to see the land. It was not until October that he officially signed a 100-mu land transfer contract with Murakami that he told his brother and sister-in-law who were working outside. Brother Huang Jun became angry with his younger brother, but it was too late to stop him.

　　Gold left five years’ living expenses for his wife and children, and returned to the village with 2 million savings and a quilt. He said that if he couldn’t do it in five years, he would admit it and then go back to Chengdu to continue to find a job.

　　In fact, at that time, he was planning to start a technology company with several partners. Deng Jia, his former colleague in Tencent, told the reporter that he was shocked when Jin told him that he was going to plant fruit. This colleague, who runs games and deals with data and players every day, "crossed the border too much". But now he sees the marketing of gold to his orchard, and he still feels the shadow of his Internet days.

　　Liu Cuiping started to do real estate sales in Beijing. After resigning, she ran a real estate sales company in Guangyuan, Sichuan for several years, and the income was very good.

　　In 2016, she came back to raise peacocks. Its farm, located in Wufeng Village, Shaxi Street, was the house and land that my uncle bought when raising silkworms. When my uncle stopped raising silkworms, she took the site from my uncle.

　　Over the past three years, Liu Cuiping’s peacock farm has invested more than 2 million yuan. At present, it is far from returning to the original, and the monthly income and expenditure can only be basically the same. Liu Cuiping said that she has suffered a lot in recent years. Last time a TV station interviewed her and talked about these bitterness, she cried herself.

　　Speaking of the original intention of starting a business, Liu Cuiping laughed and said that it was "hot head" at that time. Gold’s understanding of "fever" is that he is about 30 years old and wants to re-plan his future. "A few years later, I am afraid that I will not have this strength."

　　future

　　Representatives of new professional farmers hope to lead more villagers to find a good way out.

　　In April 2017, Jin resigned from the game company, took his wife and children for a trip, and then officially returned to his hometown to bury his head in farming. He is extremely low-key and afraid to contact his colleagues and friends in the past. For a whole year, his circle of friends has not updated his movements. He is afraid of failure and "criticism", which many people don’t understand and he doesn’t want to explain to others.

　　It was not until the end of May 2018 that the orchard began to bear fruit that he took a group of photos in the circle of friends and introduced himself as "one year of silence, intensive cultivation in October, 100 acres of orchard … …” Friends just "watched", and there were more than 200 comments and praises at once.

　　A neighbor wanted to invest in planting with him, but he refused. "At that time, he had no bottom in his heart." He was afraid of losing money. "All this money was saved by their frugality." In the Spring Festival of 2019, he began to introduce his orchard and his long-term planning to the villagers. At present, he has received phone calls from seven villagers, saying that he will plant figs this winter and ask him for seedlings.

　　Liao Youjun, who works in Shenzhen, is a primary school classmate of Gold. He said that when Gold came back, it was hard for him to understand that he had to give up such a good job and come back to farm as a farmer. When he came home for the Spring Festival this year, he saw Jin "pulling branches and tying strings" alone in the field. He really looked like a farmer, but he was impressed. He has been working in Shenzhen for more than 10 years, but he feels that he will return to his hometown sooner or later, so he is considering planting figs with gold. "Just next to his orchard, start with a few acres of land and step by step."

　　Jin said that he expects to recover the cost next year, but the goal is far from being achieved. His ideal is that the whole village will plant figs, so he desperately does online marketing. Langzhong City can digest 1,000 Jin of figs a day, and its own 100 mu can be sold locally, but if more villagers plant them, he will try to sell them to distant places.

　　Liu Cuiping also sells her own pheasant seedlings and peacock seedlings online. Recently, she is preparing to open a peacock noodle restaurant in Langzhong ancient city, where peacock handicrafts and peacock eggs are displayed and sold offline. She spared no effort to "raise the powder", but also felt that with more fans, she could "bring goods" and drive other villagers to raise them.

　　Tan Chaolin, the stationmaster of the Science and Education Station of Langzhong Agriculture and Rural Bureau, is familiar with gold. He said that gold moved him and made him admire. This young man has confidence, determination and ways. His internet work experience made him do a very good job in marketing. The Agricultural and Rural Bureau specially invited him to give lectures. He was sent to Sichuan Agricultural University to study before. As a result, when he introduced his experience, he suddenly became a "lecturer".

　　In Tan Chaolin’s view, under the background of rural revitalization strategy, gold is a typical representative of new professional farmers. Tan Chaolin said that he is also very confident in the fig of gold, and the relevant government units will also give strong support to this project, so that gold can play a leading role in the local area.

　　Regarding online marketing, Liu Cuiping is also deeply touched. In the past six months, she has traveled to three provinces and five cities, all of which are for investigation and study, some at her own expense, and some are organized by the government. She said that in Yiwu, you can find various anchors and online celebrity by searching people nearby on WeChat, but in Langzhong, the marketing of traditional industries is still in the traditional routine.

　　At the gate of Liu Cuiping’s farm, there are several government-made signs, and the local government also strongly hopes that they will take the lead and lead more villagers to find a good way out.

According to the Shandong Food and Drug Administration, for more than five years, Pangmou and her daughter bought 25 kinds of vaccines for human use, such as influenza and hepatitis B, at low prices from salesmen or vaccine dealers of pharmaceutical companies, and sold them to 24 provinces and cities at a higher price without strict cold chain storage and transportation, valued at 570 million yuan. On the evening of March 19, 2016, Shandong Food and Drug Administration announced that it had sorted out 107 online clues to provide vaccines and biological products to Pang and others, and 193 offline clues to purchase vaccines and biological products from Pang and others, involving 24 provinces and cities across the country.

Suitable target: products of 0-2 years old.

Reading duration: about 5 minutes.

Banner refers to banner advertising, which is the most common form of mobile advertising. It generally appears at the top or bottom of the APP interface, including static pictures, GIF pictures, text chains, and animated pictures with multi-frame pictures scrolling.

• Formally, Banner can be divided into static banner, animated banner and interactive banner.
• From the content, Banner can be divided into: pure pictures, graphics and text, and pure text.

Generally, the billing method is mainly based on CPC (cost per click), and the unit price is about 30 cents, and the price fluctuates greatly. It is more common for pure tool apps to use the bottom banner. For example, the air quality APP below.

On the homepage of e-commerce or community-based apps, there are a lot of advertisement spots in the form of announcements. The following picture is a screenshot of the homepage of JD.COM Mall APP, and that JD.COM Express is an announcement, sometimes called a trumpet. The advertising information is continuously scrolled and played.

Screen advertisements are more common in game or video apps, such as the Defending Radish APP in the picture below. Screen-inserted advertisements are also divided into static pictures and GIF pictures, which are generally accurate advertising promotion forms with stronger visual impact and better advertising effect. Advertising effect is generally negatively correlated with user experience. Screen-inserted advertising is better and more profitable than banner’s advertising, but it affects user experience.

Generally, CPA (such as user download and registration) is the main charging method, and there are also CPM (cost per thousand people) and CPC (cost per click) payment methods.

Full Screen Ads have been used by almost every APP. When the user opens the APP, it appears in full screen mode for about 3 seconds (generally it can be skipped), which can be a static picture, a multi-frame animation or a Flash effect.

At that time, the flash advertisement of No.1 car and Uber really surprised me, and Airbnb also used flash-style open-screen advertisements. However, the full-screen advertisement in Flash mode will make the APP installation package too large, so it is generally not used.

In addition to the open-screen advertisement when entering the APP, sometimes there will be full-screen advertisements due to misoperation in the game. When Shanghai Metro is connected to Peanut Metro wifi, there will also be full-screen advertisements that are forced to stay for 3 seconds.

Full-screen advertising charges are high, mainly in the form of CPM (thousand-person display cost).

Rich Media is relative to pictures, because it has the way of animation, sound, video or interactive information dissemination. Summary in a word: rich media is a way of information dissemination, and rich media advertising refers to the form of advertising expressed in this way of communication.

Rich media advertising, for users, means that the advertisements they see are cool, for advertisers, they can better display their products, and for Internet companies, they just need to load more advertising materials.

Feeds Ads are often mixed with normal information on timeline, which is not easy to be recognized, and users unconsciously finish reading the ads. Common in social apps, such as friends circle, Weibo, Instagram, and information apps, such as today’s headlines and Netease News.

The integration wall is common in some game apps. By giving players free game coins, players are encouraged to download and register other game apps, so as to achieve the purpose of profit or mutual diversion.

In addition, some third-party platforms encourage users to download the promoted APP in the form of points or phone bills for high advertising revenue.

Generally, the integrating wall is paid by CPA (such as registered download) for advertising effect, and the unit price is between 0.6 and 4 yuan. As long as you are willing to spend money, it is easy to get to the APPStore ranking version, and many apps are promoted and brushed through the integral wall.

On mobile video platforms such as iQiyi Youku, there are two common forms of advertising: patch and corner sign.

1) Patch:If you are a non-member, you will usually see a short video advertisement pushed accurately before the video starts. The following picture is a screenshot of the patch advertisement of iQiyi APP.

It is a smart choice to allow viewers to skip the patch advertisement after watching it for a few seconds. The audience forces them to watch it even if they don’t like it, which leads to poor user experience and no benefit to advertisers. It is better to allow users to skip, and judge which kind of advertisements this user is more interested in by marking the skipping time point, so as to achieve more accurate advertisement push.

2) Angle mark:Advertising forms that appear next to the video playing window in a transparent style generally have dynamic effects so as to attract users’ attention during viewing. The corner marker is allowed to be turned off by the user.

There are different opinions on the definition of Native Advertising. My understanding is that the content of advertising is native advertising.

The best example is Qipa’s program: "A fashion APP with a house and a car, money and power is not as good as a fashion app", "Yaha coffee that can only be chatted happily after drinking", and the international brand "More cereals and oats" …

The audience who like to watch Qipa’s story will be able to recite it, and these fancy slogans even become jokes between friends.

Content-oriented advertising can maximize revenue.

Bidding ranking is generally paid according to CPC (cost per click), and the most famous cases are Baidu and Taobao’s search results.

Bidding products will appear in the top position of search results, and are highly related to the content retrieved by users, which increases the accuracy of advertising promotion and easily attracts users’ attention and clicks, so the delivery effect is more obvious.

I received an advertising leaflet at the company gate after work yesterday, as shown below. Nowadays, leaflets are all changed to red envelopes, and the same paper size has different advertising effects. Life is full of creativity.

Author: pmwiki (WeChat official account: pmwiki), a product dog in business. I write articles to urge myself to think independently and to see how long I can persist. The content is mostly product sentiment, reading notes and life thinking.

This article was originally published by @pmwiki (Everyone is a product manager. Reprinting is prohibited without permission.

　　The fast pace of city life makes everyone pursue spiritual "healing" after work. The need to relieve stress and relax has also spawned some new formats, such as archery, Muay Thai, land surfing and playing tufting, which are being sought after by more and more young people.

　　Draw your bow, take a deep breath, hit the target with a "whew", and the troubles and pressures are invisibly taken away by the arrows that leave the string. In an archery hall in Wuhan, the arrow path is full of young people who experience archery fun and relax.

　　Customer Ms. Ren:When an arrow goes out and you are very focused, you forget other pressures around you.

　　He Long, coach of Archery Hall:Compared with last month, the flow of people this month has increased by about 70%.

　　In Kunming, Yunnan, an indoor venue of more than 7,000 square meters, the experiencer can jump freely in the trampoline area, complete fancy dunks in the slam dunk area, climb the eaves like a martial arts expert in the movie in the rock climbing area, and sweep away all the pressure in the scenery full of science and technology and the music with strong rhythm. Mengchong Experience Hall is a good place for many young people to relax on weekends. Handmade a canvas in the museum, a tufting gun and several rolls of wool, and operated on the cloth board "chug chug", can also make people immerse themselves in it and play for hours.

　　Customer Ms. Zhou:Cats and puppies have no sense of distance, and they will come to you actively, and you will feel the warmth of being needed.

　　Ms. Wang, a tufting experiencer:Tufting (tufting) uses wool to print some patterns that you like, which makes people feel very fulfilled.

　　The demand for decompression has also spawned some new formats. In this upside-down museum in Wuhan, Hubei Province, the whole space is designed with a 180 inverted real scene, and all objects are fixed on the "roof". Just stand, lie down, set up the photo action and rotate the mobile phone, and you can reverse the earth, and easily unlock the "flying over the eaves" and the "super power" suspended in the air in one second. In this indoor decompression hall in Nanjing, Jiangsu Province, wonderful scenes and creative devices allow young people to get more diverse experiences here.

　　The rising sales of decompression products bring new entrepreneurial opportunities.

　　With the rising demand for decompression consumption, businesses from all walks of life are also eyeing this decompression market, which is "popular" by young people. Last year, data showed that the overall growth rate of decompression toys in a shopping platform reached 40%, emerging decompression products kept emerging, and various new services related to decompression kept emerging, which also provided more new space for entrepreneurship.

　　In an online shopping platform, fresh small toys such as fingertip gyro and decompression Rubik’s cube, which are mainly decompressed, range in price from several yuan to several tens of yuan, and the sales are very hot. In the product introduction, merchants will also mention that these toys are helpful for emotional adjustment.

　　From the feedback of buyers, this unconscious pressing action and simple "bam bam" sound effect can relieve stress and psychological anxiety to some extent. At present, in addition to the online shopping platform, all kinds of decompression toys are also sold in online stores.

　　In the small commodity market in Yiwu, Zhejiang Province, the reporter found during the visit that many shops sold more than 10,000 pieces of decompression toys, and the monthly sales of some "explosive" decompression toys could reach 700,000 to 800,000 pieces.

　　The increase in market orders has also boosted the production enthusiasm of the decompression toy factory. In Yiwu, a large toy manufacturer, 50 injection molding machines are running at full capacity to make a batch of decompressed toy orders.

　　In addition to the hot sales of decompression products, new services related to decompression are constantly emerging, and many entrepreneurs are also targeting this market. This one-year-old handmade museum in Kunming, Yunnan, can experience many handmade projects such as quartz sand painting and tufting. During the peak period, the shops are often full, and the daily income is around 1000 yuan.

　　Expert interpretation: "Emotional consumption" urges heat to decompress the economy.

　　Why are more and more young people keen on decompressing consumption now? Mainly because young people are more willing to pay for consumer products that can provide emotional value.

　　Relevant data show that there are currently 810 enterprises in China whose names or business scope or products, services or trademarks contain "decompression". Last year alone, there were more than 70 newly registered enterprises, a year-on-year increase of 94.59%. In the opinion of experts, behind the hot consumption of decompression is the result of the joint action of market supply and demand. In the long run, it is necessary to meet the needs of consumers more accurately and cultivate new growth points for decompressing the consumer market.

　　Wang Yun, Associate Professor, School of Economics, Renmin University of China:Such an explosive growth of decompression products and services is also due to the joint role of both sides of the market. Then, from the supply side of the market, (in the future) can they provide consumers with better services and commodities, including some upgrades to their own products and services, so that everyone can better relieve the pressure and relax their physical and mental feelings, which is also a very good kinetic energy to help these businesses continue to develop in this industry.

　　(CCTV reporter Han Bing Guo Linjie Hubei Taiwan Jiangsu Taiwan Yiwu Taiwan)

　　The three A-share indexes collectively closed down today. At the close, the Shanghai Composite Index fell by 0.4%, the Shenzhen Component Index fell by 1.13%, the Growth Enterprise Market Index fell by 1.54%, the North Stock Exchange 50 rose by 3.39%, and the turnover of the Shanghai and Shenzhen stock markets was 692.6 billion yuan. More than 4300 stocks in the two cities fell. The net purchase of northbound funds was 2.727 billion yuan.

　　On the theme of the plate, a few plates such as port shipping and non-metallic materials rose against the market; Tourism, hotels, cloud games, education and other sectors were among the top losers.

　　On the disk, shipping concept stocks rose sharply against the market, with the daily limit of (), (), (), (), and many stocks such as (), () and () rising by over 5%. In the news, due to the conflict between Palestine and Israel, the tension in the Red Sea has further escalated, and the four major shipping giants have suspended transportation in the Red Sea, and the Suez Canal, the shipping "artery", is facing the risk of closure; Longzi generation stocks are active again, () 3 consecutive boards, (), (), () daily limit, () intraday daily limit; Tourism and hotel stocks were depressed all day, (1) falling more than 7%, (2) falling more than 5%; () In the afternoon, the daily limit again recorded 13 days and 7 boards, and went out of the quasi-"ground board" market.

　　Plate analysis:

　　Straight flush hot stock list:

　　Transaction review:

　　At 09:25 A shares opened, the Shanghai Composite Index opened 0.2% lower, the Shenzhen Component Index opened 0.41% lower, the Growth Enterprise Market Index opened 0.5% lower, and the port shipping sector was among the top gainers.

　　At 09:27, the shipping concept stocks were active at the beginning of the session, Ningbo Ocean Shipping Bidding approached the daily limit, COSCO Haineng and () opened higher than 6%, and China Merchants Steamship and () opened higher in succession. In the news, global shipping may be blocked again due to the tension in the Red Sea. With the escalation of the conflict, the four major shipping giants suspended the Red Sea transportation, and the Suez Canal, the "artery" of shipping, faced the risk of closure, and the shipping cost faced the risk of jumping in the short term.

　　09:33 yuan Dream Star concept stocks continue to be active, with () and () 2 consecutive boards, () and () rising.

　　At 09:35, the initial trading of pork stocks rose, () rose more than 7%, followed by (), (), (), (), () and so on.

　　09:37 Data element concept stocks were active at the beginning of the session, with () and () daily limit, () and () rising by more than 5%, and () and () followed suit. In the news, the National Development and Reform Commission publicly solicited the opinions of the "Three-year Action Plan for Data Elements ×" (2024-2026) (draft for comments). According to the opinion, by the end of 2026, the average annual growth rate of the data industry will exceed 20%, and the scale of data transactions will double.

　　At 09:42, traditional Chinese medicine stocks rose, () went up, (), (), (), () and so on.

　　At 09:44, FTSE China A50 index futures rose in the short term, and once fell by 1%.

　　At 09:46, the trading of the securities sector rose, () rose by more than 7%, followed by Pacific, (), () and Founder Securities. In the news, Guolian Securities announced that the controlling shareholder Guolian Group was allowed to become the major shareholder of Minsheng Securities. The specific integration of Guolian Securities and Minsheng Securities still needs to be communicated with relevant parties, and related work has not yet been carried out.

　　At 09:53, the real estate development sector bottomed out and rebounded, () rose by over 5%, followed by (), (), () and ().

　　10:00 According to () iFinD data, the turnover of Shanghai and Shenzhen stock markets reached 215 billion yuan within half an hour of opening.

　　At 10:07, Longzi’s stocks were active again, with the leading shares being 3 consecutive boards, () and Longzhou’s daily limit, and Longjiang Communications, Shenglong, () and Longgao’s shares rose more than 5%.

　　At 10:21, the memory chip sector fluctuated and fell. Baiwei Storage fell by more than 5%, () fell by more than 4%, and Puran shares, Dongxin shares, () and Hengshuo shares followed.

　　At 10:25 (), the floor board was staged, and the turnover exceeded 500 million yuan. The stock had three consecutive boards and once fell in early trading.

　　At 10:41, the short play game board oscillated lower, () and () fell more than 6%, () fell more than 5%, and () and () followed.

　　At 10:42, Huawei’s auto concept stocks rose, and Shenglong shares and () rose daily, while (), () and () rose more than 5%.

　　At 10:45, the whole vehicle plate moved up, () pulled up linearly and went up by the daily limit, (), (), (), () and so on.

　　At 10:50, the main contract of 2404, the contracts of 2406, 2408, 2410 and 2412 of the European freight forwarding index all hit the daily limit, reporting 9.99%, 10%, 10%, 9.99% and 9.99% respectively.

　　10:52 According to the data of the straight flush iFinD, according to the balance scale, the net inflow of southbound funds has exceeded 3 billion yuan up to now, of which the net inflow of Hong Kong stocks through Shanghai is 2.052 billion yuan and the net inflow of Hong Kong stocks through Shenzhen is 949 million yuan.

　　At 11:27, the main contract of lithium carbonate dived in a straight line, and turned down in the day. Now it has fallen by more than 2% and is now quoted at 103,000 yuan/ton.

　　At 11:28, the growth enterprise market index fell to 1%, the Shanghai Composite Index fell by 0.12%, the Shenzhen Composite Index fell by 0.7%, and () fell by more than 4%.

　　At 13:13, the increase of shipping concept stocks further expanded in the afternoon. Jinjiang Shipping and Haitong developed daily limit in the afternoon, and COSCO Haineng hit the daily limit. (), Ningbo COSCO had a daily limit, and Phoenix Shipping and COSCO Haikong rose by more than 5%.

　　At 13:15, Contemporary Amperex Technology Co., Limited fell more than 5% in intraday trading, with turnover exceeding 3.8 billion yuan.

　　At 13:26, the Beizheng 50 Index rose more than 3% in the afternoon. Among the constituent stocks, Air China COSCO once hit a daily limit of 30CM, Junchuang Technology rose more than 20%, and Yoshioka Precision rose more than 14%. The three major indexes of the main board continued to fall, and both the Growth Enterprise Market Index and the Shenzhen Component Index hit new lows in the year.

　　At 13:28, the net purchase of southbound funds reached 5 billion yuan.

　　At 13:31, the Shenzhen Component Index fell to 1%, the Shanghai Composite Index fell by 0.34%, the Growth Enterprise Market Index fell by 1.33%, and more than 4,300 shares in the two cities fell.

　　13:34 According to the straight flush iFinD data, up to now, the turnover of Shanghai and Shenzhen stock markets has exceeded 500 billion yuan, of which the turnover of Shanghai stock market is 218.6 billion yuan and that of Shenzhen stock market is 281.4 billion yuan.

　　At 13:49, the tourism and hotel stocks continued to be in a downturn. Lingnan Holdings fell over 6%, Qujiang Wenlv and () fell over 4%, and (), (), () and () followed.

　　At 13:51, Haizhi hit the daily limit in the afternoon and stepped out of the quasi-"ground-sky board" market, with a turnover of nearly 900 million yuan.

　　At 14:35 (), he dived at the end of the day, once falling by nearly 7%, and the turnover exceeded 400 million yuan.

　　News:

　　1. Oriental Selection: Dong Yuhui was promoted to senior partner of Oriental Selection.

　　Dong Yuhui’s identity became "Senior Partner of Oriental Selection" after the announcement of the live broadcast of the account selected by Dongfang. Earlier, Yu Minhong said in the live broadcast that Dong Yuhui would definitely have the right to speak in the future.

　　2. Relevant responsible comrades of the Central Finance Office explained in detail the spirit of the 2023 Central Economic Work Conference.

　　According to Xinhua News Agency and the responsible comrades of the Central Finance Office, at present, China’s real estate market is in a transitional period. Although it has encountered some difficulties, there are still broad prospects and solid support for sustainable development. With the continuous implementation of the major decision-making arrangements of the CPC Central Committee and the effective implementation of various tasks, I believe that it will be able to effectively resolve risks, build a new model of real estate development, and promote the stable and healthy development of the real estate market.

　　3. At the end of the year, the integration and reorganization of state-owned enterprises is a good show, and the layout of strategic emerging industries has become a trend.

　　According to the China Securities Journal, from the end of the year, the wave of mergers and acquisitions of state-owned enterprises surged. The industry believes that the meeting of heads of central enterprises and the meeting of heads of local state-owned assets supervision and administration commissions to be held in the near future will further deploy the reform of state-owned enterprises in 2024, and the reorganization and integration of state-owned assets is expected to accelerate, and the layout of strategic emerging industries will become a new trend of professional integration of central enterprises.

　　4. CITIC Securities: "Data Element X" plans to release new kinetic energy opportunities.

　　CITIC Securities said that on December 15th, the National Bureau of Data solicited opinions from the society on the "Three-year Action Plan for Data Elements ×" (Draft for Comment), aiming to launch key actions in 12 major areas, and strive to show the multiplier effect of data elements in 2026 and create more than 300 typical application scenarios. The average annual growth rate of the data industry exceeded 20%, and the scale of data transactions doubled. "Data Factor ×" is another important policy after "Data 20", which provides specific direction and path guidance, and the scene landing is more feasible, which helps to guide the government and social forces to participate extensively. We believe that the construction of data element system has been continuously improved and deepened, and its potential has been continuously released. It is suggested to focus on investment opportunities in data collection, confirmation, trading and application, and the Internet, publishing and other sectors are expected to fully benefit.

　　5. The US Department of Commerce removed four China enterprises from the "unverified list".

　　According to the information released by the U.S. government in the Federal Gazette, a document to be released by the Bureau of Industry and Security of the U.S. Department of Commerce on December 19th shows that the Bureau of Industry and Security revised the U.S. Export Administration Regulation (EAR) and removed four China companies from the "UVL". Including Chengde Oscilloscope Electronic Technology Co., China No.2 Heavy Machinery Group, Ningbo Daai Laser Technology Co., Ltd.) and Xinjiang east hope New Energy Company Ltd., this revision will take effect on December 15th. (Interface News)

　　6. This year, the central government will issue 1 trillion yuan of treasury bonds, and the budget for the first batch of treasury bonds is 237.9 billion yuan.

　　According to CCTV news, this year, the central government issued 1 trillion yuan of national debt, which is specially used to support post-disaster recovery and reconstruction and enhance disaster prevention and mitigation capabilities. Not long ago, the working mechanism for the implementation of additional national debt projects established by the National Development and Reform Commission and the Ministry of Finance in conjunction with relevant departments has determined the first batch of projects. The reporter recently learned from the Ministry of Finance that the budget of the first batch of national debt funds of 237.9 billion yuan has been issued.

　　7. Huawei nova joins the Pioneer Program or indicates that the series will be sold in advance.

　　According to the science and technology innovation board Journal, Huawei said that the nova series will soon join the Pioneer Program. Some people in the industrial chain told reporters that the Ultra or Pro version of Huawei’s nova12 series may be equipped with Kirin chips.

　　8. National Symposium on Public Security Economic Investigation: Focus on key areas such as securities and continuously improve the level of combating crime.

　　According to the official news of the Economic Investigation Bureau of the Ministry of Public Security, the national symposium on public security economic investigation was held in Suzhou, Jiangsu Province on December 15th. The meeting called for continuous efforts to protect people’s happiness and peace and economic and financial security, focusing on key areas such as counterfeit money, fake cards, fake invoices, money laundering, tax-related, securities, finance, etc., constantly improving the level of combating crime and actively responding to the expectations of the people and various business entities.

　　9. Zeng Congqin, Chairman of Wuliangye: Eight generations of Wuliangye will choose the opportunity to adjust the ex-factory price and appropriately reduce the dosage.

　　According to 21st Finance, () Zeng Congqin, chairman of Wuliangye Group (shares), said that Wuliangye will fully promote channel profits in 2024, and will appropriately adjust the ex-factory price of the eighth generation Wuliangye at the same time, and appropriately reduce the input. The reporter had previously learned that the contract signed by Wuliangye and its dealers in the coming year will be reduced by 20%.

　　10. Evergreen Shipping and ONE suspended the booking operation of Red Sea container transportation.

　　According to Cailian, we learned from several freight forwarders today that there is a freight forwarder who has received the notice from Evergreen Shipping: due to the international situation, all booking operations in the Red Sea are suspended, and new bookings will not be accepted for the time being. In addition, some freight forwarders revealed that Ocean Network (ONE) informed that it would stop receiving Israeli goods in January, and also considered the substantial price increase of European routes. According to the information provided by another freight forwarder, All ONE including AR1/MD1/MD3 (routes) have been stopped, and the containers that have been reserved but have not been picked up have been stopped. Please arrange for customs clearance and further notice on the parts that have been picked up.

　　11. Shenzhen plans to relax the license plate application conditions.

　　According to the "Shenzhen Release" WeChat WeChat official account news, the Shenzhen Municipal Bureau of Transportation recently released the "Detailed Rules for the Implementation of Incremental Regulation and Management of Cars in Shenzhen (Draft for Comment)". According to its contents, Shenzhen will appropriately relax the scope and conditions for the application of incremental indicators for ordinary cars, and add special incremental indicators, which will be configured by means of ladder lottery. This means that the lottery winning rate is expected to increase. The "Draft for Comment" proposes to add special incremental indicators on the basis that the amount and allocation method of conventional incremental indicators in the current regulatory policies remain unchanged. That is, the conventional incremental indicators take one natural year (12 months) as a configuration cycle, and the allocation quota of ordinary car incremental indicators in each cycle is 80,000, which is allocated on a monthly basis and cannot be allocated across cycles; There is no configuration quota limit for the increment index of hybrid car and the increment index of pure electric car. There are 40,000 incremental indicators for ordinary cars in lottery mode and bidding mode, with individual indicators accounting for 88% and unit indicators accounting for 12%. The incremental indicators of hybrid cars and pure electric cars are directly configured after application and qualification examination.

　　12. Xiaomi responded that "the intelligent door lock automatically opens the door": only when the door is left unlocked does there exist the theoretical possibility of "unexpectedly opening the door automatically".

　　Xiaomi spokesperson issued a document in response to "Intelligent door lock automatically opens the door". After investigation, the products appearing in the relevant videos adopt semi-automatic lock bodies with in-line C-class lock cores, and do not have the function of automatically retracting the lock tongue. Its physical structure determines that the door will not open automatically when it is locked normally, and the product also does not support network remote unlocking. Only when the door lock is not completely closed and the installation tolerance of the door frame is too large, the door is in an unexpected "left unlocked" state, and there is a theoretical possibility of "unexpected automatic door opening". The after-sales engineer of Xiaomi products has come to the door to complete the inspection of the products, and has not reproduced the situation in the video. After communication, the doubts have been solved for the relevant users. We will also invite third-party appraisal institutions to conduct appraisal tests on this product to ensure the public’s right to know about safety and security. Thank you for your attention from users and the media.

　　13. Merchant ships in the Red Sea are frequently attacked by the United States or organized alliances to launch escort operations.

　　According to CCTV news, several merchant ships were recently attacked by Houthi armed forces in Yemen in the Red Sea waters, which aggravated the tension in the Middle East and affected international shipping. Sources said on the 17th local time that US Defense Secretary Lloyd Austin will announce a Red Sea escort operation when he visits the Middle East this week, and several Arab allies are believed to participate. Sources who did not want to be named told the British Guardian that the United States intends to form a naval task force with other countries to patrol the Red Sea, the Mande Strait and the Gulf of Aden. Austin will announce this escort operation this week and draft the code name "Guardian of Prosperity".

　　14. COSCO Shipping, OOCL, etc. have notified to suspend cargo loading on the Red Sea route.

　　According to The Paper, it is learned exclusively from freight forwarders that COSCO, OOCL and EMC have verbally notified to suspend the cargo delivery on the Red Sea route due to the international situation. ONE Ocean Network Shipping Co., Ltd. has also verbally notified the suspension of cargo pick-up on the Red Sea route. Maersk and CMA CGM informed in the morning of December 18th that the cargo receiving situation in the direction of the Red Sea would wait for the notice from the head office, and the news is expected later today. It should be noted that CMA, COSCO Shipping, Evergreen Shipping and OOCL have previously cooperated to form an alliance. In addition, a freight forwarder said that at present, mediterranean shipping company (MSC) only notified the Cape of Good Hope at the southern tip of Africa, and did not suspend cargo pick-up in relevant directions. Hapag-Beurotte has informed that, except VIP guests, the Middle East route, the Red Sea route and the west and east coasts of the Mediterranean route are suspended from accepting booking until further notice.

　　15. Ningbo Ocean Shipping, China Merchants Steamship, COSCO Haineng and many other shipping companies responded to the impact of the Red Sea crisis.

　　According to Yinshi Finance, the Red Sea crisis caused concern about navigation deviation, and many shipping companies responded to the impact of the Red Sea crisis. A person from Ningbo Ocean Shipping Securities Department said: "It may cause changes in the relationship between supply and demand to a certain extent and affect shipping prices, but it is hard to say to what extent." A person from COSCO Haineng Securities Department said: "Our company has no ships going to the Red Sea now, and the company’s main route is to return to China from the Middle East." Regarding whether the above incidents have an impact on international shipping prices, the above-mentioned person said: "The company cannot comment now." A person from the Securities Department of China Merchants Steamship said that there are no ships passing through the Red Sea route at present. She said that ocean transportation is affected by many factors such as supply and demand, shipping prices, oil prices and geopolitics. She said that it is not clear whether the above incidents will cause shipping prices to rise, but the company’s operation is relatively stable.

Phoenix Technology News On October 27th, in response to the recent media concern about the problem of "mobile phone traffic running fast", the relevant person in charge of China Mobile said: the relevant reports are not true, and mobile phone traffic will not "run fast".

China Mobile said that the billing system has a strict inspection and verification mechanism, and has passed the continuous inspection and testing by competent departments at all levels and independent third parties. The efficiency, stability and accuracy of the system are at the leading level in the world. If the traffic is not cleared in the current month, it changes the charging rules, which realizes the rolling function of traffic and does not affect the traffic measurement. For the same picture or video, there is no change in the traffic measurement before and after the traffic is not cleared in the current month.

In response to relevant reports, China Mobile said that it had specially organized a traffic billing test, and found no problem of "mobile phone traffic running fast", and promised that "billing error will be returned twice".

At the same time, Mobile said that with the continuous improvement of the 4G network, more intelligent terminals were launched, and richer mobile phone applications stimulated and improved customers’ traffic consumption to some extent. In addition, many applications in smart phones "inadvertently" generate online traffic without customers’ knowledge. For example, the weather forecast program automatically updates the weather data regularly; Mobile phone antivirus software automatically downloads virus database; In order to ensure the timely receipt of mail, the mobile phone mail receiving and dispatching software regularly visits the mail server for inquiry; The software regularly checks the version, upgrades or downloads patch software; Free games with advertising banners or advertising pop-up content updates. There is also a part of traffic consumption caused by viruses and Trojans in mobile phones.

In order to avoid unnecessary data traffic, China Mobile advises customers to pay attention to the following items when using smart phones:

1. When quitting the application software on the smart phone, try to use the "Quit" option in the software menu instead of simply quitting the operation interface.

2. Regularly clean up background running programs. According to the operation method of the used smart phone, enter the task manager, find the application that has been used but is still running in the background, and forcibly stop the application to ensure complete exit.

3. Turn off the functions of data push and automatic update in the settings of various application programs, use manual update control, and then manually update when you need to query.

4. Turn off the automatic sending and receiving function of mobile email.

　　Si Xiang Ge Press: On the morning of May 23rd, General Secretary of the Supreme Leader visited Heilongjiang Province, and the first stop was Yichun City. When I came to the home of Liu Yangshun, an old worker of the forest farm, and sat around the small courtyard with my neighbors to chat about my family, the supreme leader said, I am very happy to see that you have found some ways out for production and life. The CPC Central Committee always cares about everyone, and the policies of the party and the government will be consistent. Everyone should be self-reliant and find new ways to rejuvenate the old forest areas in Yichun.

　　如习总书记所说，新常态下东北如何焕发青春活力，值得深入思考和探讨。人民论坛长期关注东北老工业基地的振兴，在此推荐人民论坛5月上的这篇最新文章。

　　2016年4月26日，中共中央、国务院发布《关于全面振兴东北地区等老工业基地的若干意见》（以下简称《意见》），从完善体制机制、推进结构调整、鼓励创新创业、保障和改善民生等方面，为新一轮东北振兴指明方向。《意见》出台，标志着新一轮东北振兴战略正式启动。

　　在新常态下推进东北老工业基地振兴，是事关我国“十三五”规划发展的关键一役，关系到我国全面建成小康社会目标的实现。人民论坛对东北问题长期关注，聚集100位著名专家为东北新兴支招，在2015年8月（下）与11月（上）先后推出特别策划《透析“新东北现象”》与《破解“新东北困局”》，深入分析东北经济困境的根源，并为东北振兴献计献策，受到社会各界广泛关注。在《意见》出台、新一轮东北振兴号角吹响之际，人民论坛再邀十余位专家为东北振兴贡献智慧。

　　[Expert opinion]

　　Revitalizing Northeast China as the Debt of Light Industry

　　Professor of Northeast Asia Research Center of Jilin University, Ph.D., Yi Baozhong.

　　The decline of the old industrial base in Northeast China is a complex problem formed by historical accumulation. At present, the main source of the economic downturn in Northeast China lies in the fact that heavy industry accounts for the largest proportion in the industrial structure in Northeast China. In the process of downward energy prices and overcapacity in the national industry, Northeast China has suffered the greatest impact. The transformation of the old industrial base in Northeast China should take targeted comprehensive measures, clean up the historical accumulated diseases step by step, and implement the gradual reform of combining palliative care with permanent cure.

　　Adjust the industrial structure and solve the imbalance of regional industrial structure left over from history. The tertiary industry in Northeast China is relatively backward, which has become the bottleneck of regional economic development and needs to be accelerated. In the secondary industry, heavy industry is developing abnormally, while light industry is relatively backward, which leads to the imbalance of industrial structure, so the Northeast should make up the debt of light industry. At the same time, we should give full play to the resource advantages of agriculture, forestry, animal husbandry, fishery and forest specialties in Northeast China, develop the processing industry of agricultural and sideline products, and make Northeast China become the production base of high-quality food industry and textile industry in China again.

　　Change the growth mode and take the connotative growth road driven by technological innovation. The problem of the old industrial base in Northeast China is the inevitable result of the traditional industrial development model with resource development as the direction, and it is an extensive and extensional growth mode. In the future, we must change this backward growth mode, implement the people-oriented Scientific Outlook on Development, pay more attention to the investment in people, especially in education and science and technology, and use technological innovation as the driving force to promote regional economic development. In raw materials, fuel, labor and other production factors, fully consider the cost factors of the market and logistics, and achieve connotative growth.

　　Transforming government functions and deepening the reform of state-owned enterprises. Solving the problems of system and mechanism is the core problem in the transformation of the old industrial base in Northeast China. The reason why northeast state-owned enterprises are in trouble is mainly caused by the separation of government from enterprises. Therefore, the key to the reform of state-owned enterprises is not inside the state-owned enterprises, but outside them, that is, only by transforming government functions can the reform of state-owned enterprises be fundamentally solved.

　　Implement the strategy of sustainable development and realize the coordinated development of regional economy, society and ecological environment. The transformation of the old industrial base in Northeast China is not limited to enterprise reform, industrial adjustment and technological transformation, but should build a comprehensive index system for the development of the old industrial base from the perspective of sustainable development as an evaluation standard for the transformation effect of the old industrial base. The investment focus of the old industrial base in Northeast China should be shifted to low-carbon, clean and resource-saving industries, so as to improve the utilization rate of resources and promote regional social progress and sustainable development.

　　"The Sixth Industry": A New Opportunity for Agricultural Nirvana in Northeast China

　　Luo Zhenli, a researcher at Tsinghua University Institute of Social Sciences.

　　The "sixth industry" refers to the extension of the agricultural industrial chain, that is, not only planting crops, but also engaging in the processing of agricultural products and the sales of agricultural products and their processed products, so as to gain more added value and realize the integration and interaction of the primary, secondary and tertiary industries, thus making agriculture a comprehensive industry that runs through the primary, secondary and tertiary industries. According to the classification of industries, "1+2+3" is equal to 6, and "1×2×3" is also equal to 6, which is the origin of "the sixth industry". In Japan, South Korea, France, the Netherlands and other agricultural developed countries, the "sixth industry" has become a strategic emerging industry to promote agricultural development and enhance the vitality of rural development.

　　At present, China is in a critical period of development transformation and structural adjustment, and has entered a "new normal" that is different from the past. Judging from the experience of agricultural development in developed countries, this stage is often a transition period from traditional agriculture to modern agriculture. Northeast China is the main grain producing area in China, with three dominant agricultural production areas: Sanjiang Plain, Songnen Plain and Liaohe Plain. The land is concentrated and contiguous, and its intensive scale operation has obvious advantages. However, with the development of market economy and the change of agricultural environment, many "intractable diseases" have accumulated in agriculture in Northeast China in recent years. Among them, the inward-closed agricultural economy is the most incompatible with modern agriculture, which not only weakens the market competition mechanism, but also increases the difficulty of optimizing and upgrading the traditional agricultural structure. At the same time, it also restricts the rapid growth of farmers’ income in Northeast China, leading to a large outflow of rural labor force, which in turn aggravates the aging situation of regional agricultural population.

　　In the new normal and "internet plus" era, it is obvious that it is important to analyze the new characteristics of agricultural development from the perspective of industrial diversification, fully understand the new highlights and new formats of agricultural development, and accelerate the innovation of the development ideas of the "sixth industry" in Northeast China: First, it can break through the industrial boundaries of traditional agriculture, help to build and improve the agricultural industrial chain with regional characteristics, enhance comparative advantages, and promote the development of agricultural industrialization and new industries and new formats in Northeast China; Second, it can transcend the restrictions of administrative barriers between regions, which is conducive to stimulating farmers’ creativity, innovation and entrepreneurship, and enhancing the momentum of rural economic development; Third, sharing the extended value of agricultural industrial chain is conducive to optimizing the scale benefit of agricultural industrialization and promoting the fundamental transformation of agricultural development from "production-oriented" to "consumption-oriented". The innovation of thinking from the traditional primary industry nirvana to the "sixth industry" will win new historical opportunities for accelerating the development of modern agriculture in Northeast China.

　　[Expert opinion]

　　◆ Innovation of development concept ◆

　　Cure the "heart disease" and dispel the fear of difficulties

　　Han Baojiang, deputy director of the Department of Economics of the Party School of the Central Committee of the Communist Party of China: As an old industrial base, although the Northeast has "overdrawn" its physical strength for the economic development of China in the past planned economy period, its rich natural resources, solid manufacturing base, huge industrial workers and urbanization level higher than the national average are still enough to support its long-term stable and rapid development. Therefore, in order to realize the real revitalization of the old industrial base in Northeast China and get rid of the economic downturn in Northeast China completely, fundamentally speaking, we should first cure the "heart disease" of various development subjects in Northeast China, dispel the fear of difficulties, eradicate the psychology of inaction or unwillingness, let cadres and entrepreneurs in Northeast China go into battle lightly, and mobilize the development enthusiasm of various market subjects to the maximum extent.

　　In particular, it is necessary to strengthen the construction of "soft power" to revitalize the Northeast.

　　Jia Wenshan, a professor in the Department of Communication at Chapman University, USA: If you can’t emancipate your mind and innovate boldly, you will open the way for deepening reform and opening up; If the system can’t break through the power standard and planned thinking, effectively establish and actively rely on the market mechanism to create a fair market order and a good development environment; If we can’t explore and establish the value of modern civilization in culture, but stay and wander in the old and backward past; People anywhere will only choose another highland. To revitalize the Northeast is to strengthen the construction of "soft power", establish a cultural system with distinctive times and local characteristics and rich modern civilization value connotation, and create a public image with open vision and pioneering spirit.

　　"Creating new things out of nothing" and "creating something out of nothing" will promote a new round of revitalization in Northeast China.

　　Li Yinquan, director of the Development Research Center of Jilin Provincial Government: Promote the optimization and upgrading of industrial structure in accordance with the idea of "innovation in China". The natural resources, location conditions, technical equipment level and scientific and technological talents in Northeast China all have innate endowment advantages. It is necessary to fully tap the potential, cultivate advantageous industries, accelerate the upgrading of traditional industries, form an industrial system with sustainable competitiveness and support, and make the equipment manufacturing industry bigger and stronger. According to the idea of "making something out of nothing", we will vigorously develop emerging industries, new formats and new business models. We should actively play the leading and supporting role of strategic emerging industries in the adjustment and transformation of the old industrial bases in Northeast China, and seize the commanding heights of future regional competition and development. We will carry out research cooperation in the fields of new materials, new energy vehicles, bio-industry and advanced equipment manufacturing, build industrial innovation platforms and carriers, and accelerate the transformation and industrialization of scientific and technological achievements.

　　◆ Discussion on the development path ◆

　　Implementing the integrated and coordinated development strategy of the Great Northeast Economic Zone

　　Liu Lizhen, Dean of the School of Economics of Northeast Normal University: With reference to the coordinated development model of Beijing-Tianjin-Hebei, the coordinated development of the Greater Northeast Economic Zone is regarded as a national development strategy. The coordinated development of the economy in Northeast China can break the economic boundaries of administrative regions, form a unified big market, and then develop the most modern big equipment manufacturing industry, big agriculture, big forest industry and big animal husbandry in China by means of marketization. Northeast China is integrated in geographical environment and location, and has the regional advantage of economic integration. The integrated operation of northeast economy is conducive to the optimization of industrial structure, the formation of a unified regional market, the promotion of the circulation of production factors inside and outside the region, and the realization of complementary advantages and mutual benefit.

　　Develop products around clothing, food, shelter, transportation and play.

　　Li Zheng, deputy dean, professor and doctoral supervisor of the School of Economics of Jilin University: As for "clothing", that is, the clothing industry, the northeast region can develop winter clothing brands, sports and outdoor clothing brands, and it cannot be stopped because it belongs to light industry. For "food", that is, food industry, we should make a big fuss about green, organic and pollution-free, and actively develop food deep processing industry and modern agriculture. For "housing", it is necessary to build smart homes to meet the special needs of the elderly population. For "travel", it involves transportation services, transportation industries such as automobiles and high-speed rail, and infrastructure construction such as roads and bridges. For "play", it involves many emerging industries such as cultural creativity, tourism and consumer electronics, and each industry has great development potential.

　　Vigorously develop small and medium-sized enterprises

　　Chen Naixing, director of SME Research Center of China Academy of Social Sciences: The investment direction of SME development in Northeast China can be summarized in two sentences, namely, transforming old enterprises and building new ones. Improving science and technology and transforming traditional small and medium-sized enterprises are important measures to revitalize small and medium-sized enterprises in Northeast China. Some people think that development can no longer be driven by expanding investment, but by innovation and improving the level of science and technology. In fact, improving the level of science and technology also requires investment, and there is more investment than in the past. Therefore, the problem is not the investment itself, but the investment direction. At the same time, increasing the technological transformation of small and medium-sized enterprises is also a huge market, which can alleviate the downward pressure of national economic growth, and there will be no problem of overcapacity. Therefore, increasing investment in scientific and technological transformation of small and medium-sized enterprises can not only solve the immediate worries, but also eliminate the long-term concerns for the development of national economy.

　　Increase support for the transformation and development of resource-exhausted cities

　　Zhang Wenzhong, a researcher at the Institute of Geographical Sciences and Resources, Chinese Academy of Sciences: The overall revitalization of Northeast China is closely related to the successful transformation of local resource-exhausted cities. Under the influence of the current regional development situation, the transformation and development is even more difficult. On the basis of actively improving the working mechanism, we should increase support and introduce targeted support policies and guiding measures, including: continuing to increase the transfer payment from the central government; Further improve the support policies for continuing alternative industries; Accelerate the transformation and relocation project of independent industrial and mining areas in Northeast China; Actively promote the comprehensive management of land in subsidence areas; Establish a fund for the transformation of shanty towns in resource-exhausted cities; Give resource-exhausted cities the right to try first; Innovating the talent introduction mode in resource-exhausted cities; Innovative assessment mechanism.

　　Beware of the loss of state-owned assets in the reform of state-owned enterprises in Northeast China

　　Gao Minghua, Professor and Doctoral Supervisor of School of Economics and Business Administration of Beijing Normal University: The protection of the rights and interests of state-owned shareholders mainly involves the protection of state-owned assets in the reform of state-owned enterprises, especially in the reform of mixed ownership, or how to prevent the loss of state-owned assets? The reasonable direction is to lower the transferee’s conditions, recruit more high-level transferees and avoid directional transferee’s conditions under the premise of compliance. Through the bidding of several high-level transferees, the transferee price is finally determined. In addition, from the actual situation, the protection of the rights and interests of small and medium-sized investors by state-owned enterprises in Northeast China is not satisfactory, which means that the attractiveness of state-owned enterprises in Northeast China to private capital is seriously insufficient. If we don’t work hard to improve the protection level of the rights and interests of small and medium-sized investors, the reform of state-owned enterprises in Northeast China will probably continue to be in a state of "dragging its feet".

　　◆ On the expansion of the open strategy ◆

　　Put the revitalization of Northeast China in the framework of coordinated development of Northeast Asia

　　Peng Gang, Professor and Doctoral Supervisor, School of Economics, Renmin University of China: The key to revitalizing Northeast China lies in basing on reality, tapping comparative advantages and cultivating competitive industrial clusters. Putting the revitalization of Northeast China in the framework of the coordinated development of Northeast Asia is conducive to its access to an open external environment, thus enabling the Northeast economy to enter a virtuous circle of the Pearl River Delta. Although the regional economic cooperation in Northeast Asia has been frustrated repeatedly because of the existence of Japan and North Korea, coordinated development is still the mainstream. At present, China, Mongolia, Russia and South Korea have basically completed the strategic docking at the national level. China, Mongolia and Russia have reached a consensus on the construction of economic corridors, and the China-South Korea Free Trade Agreement has been signed. The Northeast region has undoubtedly become a number of strategic overlapping points.

　　China-South Korea FTA brings greater opportunities to Northeast China.

　　Li Junjiang, deputy dean, professor and doctoral supervisor of School of Economics of Jilin University: Northeast China has long regarded South Korea as a key area to promote foreign trade and economic development and implement the strategy of opening to the outside world. The two sides have strong industrial complementarities, outstanding cultural similarities and remarkable advantages in geographical cooperation. At the same time, South Korea is playing an increasingly important role in China’s foreign trade and economic cooperation. The construction of China-South Korea Free Trade Zone will enable Northeast China to make better use of South Korea’s capital, technology and channels. We should actively explore new modes of cooperation between Northeast China and South Korea under the national "Belt and Road" strategy, effectively use South Korea’s technology and capital, accelerate the promotion of the core competitiveness of advantageous industries in Northeast China, and further deepen comprehensive economic cooperation with South Korea.

　　Turn Northeast China into a world-class manufacturing gathering center

　　Sun Jiuwen, Professor and Doctoral Supervisor of School of Economics, Renmin University of China: As the old industrial bases in China, the three northeastern provinces have relatively developed manufacturing industries. The current problem is that the manufacturing industry is big but not strong, and it is in danger of being abandoned together with the raw material industry in the face of economic downturn. Therefore, the key to solve the "new northeast phenomenon" lies in how to solve the manufacturing problem in Northeast China. While gradually abandoning the raw material industry in Northeast China, strengthening and upgrading the modern manufacturing industry is the only way out. The goal in the future is to build Northeast China into a world-class modern manufacturing gathering center.

On May 20th this year, Ke Holdings Inc. issued an obituary, and Zuo Hui died of illness at the age of 50. After the news came out, many people in the real estate industry remembered it. Zuo Hui is known as a leading figure in the real estate brokerage industry. In the past 20 years, the chain home led by Zuo Hui has been integrated into many cities in China, forming the capillary of its offline network. At the same time, its online service platform, Ke Holdings Inc., has promoted the construction and reshaping of the rules of the real estate brokerage industry.