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　　CCTV News:The Ministry of Water Resources announced today (September 18th) that the Yellow River Basin has made phased progress in ecological environment improvement and water-saving development since the strategy of ecological protection and high-quality development was put forward two years ago.

　　In terms of strengthening ecological protection, in the past two years, through ecological regulation, the ecological flow of 15 sections of the main stream and 6 tributaries of the Yellow River has all reached the standard, the ecology of key lakes and wetlands has continued to improve, and the wetland area at the estuary has increased by 1627 hectares.

　　In terms of strengthening water management, in the past two years, the water-saving evaluation of planning and construction projects has been comprehensively promoted, and the annual water intake of the project has been reduced by 44.34 million cubic meters. According to statistics, in 2020, the water consumption per 10,000 yuan of GDP, 10,000 yuan of industrial added value and the average irrigation water consumption per mu in the Yellow River Basin will decrease by 3.4%, 9.3% and 8.8% respectively compared with 2019.

CCTV News:Since the beginning of this year, China has continued to promote large-scale equipment renewal and trade-in of consumer goods. Recently, the National Development and Reform Commission pointed out that by 2027, the scale of equipment investment in seven major areas such as industry, agriculture and construction will increase by more than 25% compared with that in 2023, and the demand for equipment renewal will be a huge market with an annual scale of more than 5 trillion yuan. At present, what is the progress and effect of trade-in? Look at the report.

Energy-intensive industries: saving energy and reducing emissions to improve production efficiency

In the manufacturing field, metallurgy and building materials are big energy consumers, and they are also the key transformation industries mentioned in this large-scale equipment renewal operation. In this metallurgical enterprise in Zhangjiagang, Jiangsu, the reporter saw that the new factory, which is several hundred meters away from the old factory, is planning the fourth "ultra-thin belt" production line with short process and ultra-low emission. Compared with the traditional production line, the fuel consumption is reduced by 95%, the water consumption is reduced by 80%, and the carbon emission is only a quarter of that of the traditional production line.

Like metallurgical industry, building materials industry is also the key industry of this equipment update. In this building ceramics manufacturing enterprise in Guangdong, in the ceramic production line, robots operate automatically, and only a few staff members are on patrol at the scene.

Household appliance enterprises: accelerate lean transformation

In addition to high energy-consuming industries, the upgrading of traditional manufacturing equipment is also the key area of this equipment update. In this world’s largest dishwasher factory, the reporter saw that various precision equipment such as robotic arms were distributed on the production line, and parts and machines were automatically forged and assembled. At the foot, the unmanned AGV car shuttles back and forth. The distant air transport track promotes the efficiency of time and space to the extreme. Here, the word that reporters hear most is lean, that is, to complete production with the most efficient equipment in a limited space. The staff told the reporter that this dishwasher liner production line has undergone three equipment transformations, with the floor space reduced by two-thirds and the staff reduced by half.

Recycling industry: recycling stimulates the potential of trade-in

In this power battery recycling enterprise in Foshan, Guangdong, professional processing equipment can disassemble the power battery, extract recycled materials by chemical methods, and then apply them to new batteries to realize where the battery resources come from. According to the statistics of China Renewable Resources Recycling Association, in 2023, the recycling amount of 10 kinds of major renewable resources, such as waste steel, waste non-ferrous metals and waste plastics, reached about 392 million tons, which continued to play a prominent role in supporting the national resource security.

Create new employment space

At present, it is the golden period of "Golden Three Silver Four" job hunting and employment. According to the data, the number of college graduates in 2024 is expected to reach 11.79 million, an increase of 210,000. At present, what new opportunities will the country bring to job seekers by vigorously promoting the construction of modern industrial system and accelerating the development of new quality productive forces?

"Good wind relies on strength" new energy field has become a hot spot for recruitment.

At the School of Automation, Beijing Institute of Technology, Yang Jiaqi, who is about to graduate this year, is asking his senior brother about equipment debugging.

Yang Jiaqi, 25, studied electrical engineering and automation at the postgraduate level. His previous employment direction was mainly in aerospace, rail transit and other fields, as well as some scientific research institutes. In recent years, with the rapid development of new energy industry, Yang Jiaqi and others have more new choices. More than 30% of the graduates in her class this year have chosen new energy-related enterprises.

Artificial intelligence, big data and other related talents are in strong demand.

In addition to the new energy field, the demand for talents related to artificial intelligence and big data is also very strong at the spring special job fairs in some universities.

According to experts, as the country accelerates the development of new quality productivity, emerging industries will continue to release development momentum, and while some jobs disappear, many new job demands will also be generated.

"package mail" to Xinjiang

Online shopping is an important factor to attract consumers to place orders on e-commerce platforms. However, limited by the vast territory and sparse population, the logistics cost in Xinjiang has remained high, which has caused troubles to local people’s online shopping. However, with the joint efforts of many express delivery companies and e-commerce platforms this year, the package plan is gradually implemented in Xinjiang, and "package delivery to home" is becoming a reality in Xinjiang.

"Xinjiang postage" plan drives product sales growth

In a pet e-commerce company in Hangzhou, the reporter saw that the staff were busy taking photos of new snacks and nutrients needed for pets to change seasons. In the past, due to the slow transportation and high cost, the sales volume of goods with time-sensitive function in Xinjiang was almost single digits per month, but recently, with the launch of the "Xinjiang postage package" plan by many e-commerce platforms, the sales volume in Xinjiang has increased significantly.

The villagers in Awati Township, Korla City, Bazhou, Xinjiang also came to the village Committee to pick up the pieces as usual these two days. Under the operation of the staff, she got her own courier in less than 5 minutes.

Innovating centralized transportation mode to reduce operating costs

How is "Xinjiang postal package" realized? In a warehouse of Hangzhou Post, Zhejiang Province, many mails are affixed with the logo of "special container transportation". This is the first domestic postal consolidation warehouse in China. After the mails from major e-commerce platforms and express delivery companies in China are sent to Hangzhou in a unified way, they are loaded directly to Xinjiang through here, which reduces the processes of re-loading, unloading and transportation after transferring to Lanzhou and other places.

The time limit for parcel delivery is mentioned again and again

At the same time, the delivery time limit of the package is also mentioned again and again. According to the data of e-commerce platform and express delivery company, the package sent to Xinjiang in 7-8 days has been shortened to less than 5 days.

The daily average express delivery volume in Xinjiang has increased by nearly one million pieces.

In addition, the proportion of merchants not delivering goods has also dropped from 10.17% at the beginning of September last year to 0.83%. Many e-commerce platforms not only open the postal channel, but also subsidize consumers’ shopping. The data shows that the delivery rate of online shopping in Xinjiang has increased significantly, and the average daily delivery volume has increased by nearly one million pieces.

24 episodes of criminal investigation suspense online drama "Eliminating Crime" started in Qingdao on August 4th. The drama is directed by Bai Shan, the general director of "The Mysteries of the Tang Dynasty" series, and directed by Si Yuanjia, the powerful director. Yan Meiling and Shi Wei are screenwriters, with Fei Qiming and Wang Xiaoyunzi as the leading roles, Ye Zuxin as the special leading role, Yu Yi as the invited leading role, Liu Yitong and Cao Xiyue as the special leading roles, and Wang Hanwen, Baylor and Jia Hongwei as the leading roles.

The story begins with two murders in one place, two households and two nights in succession. Since then, the bizarre crimes have been linked like a butterfly effect, involving the fate of two generations, and the ugly human nature hidden under sin is staggering. "Fighting Crime" was produced by Zhongguang Natural Selection, Qishu Youyu, Shengcang Film, Zhongguang Shude, Yushi Brothers Film and Wuwei Film, and was jointly produced by Juyu Culture and Shanghai Yuntian.

On the day of the launching ceremony, Yang Haitao, senior vice president of iQiyi, Fu Champion, general manager of Zhongguang Tianxuan Media Co., Ltd., Dong Guanjie, founder and CEO of Qishuyou, and other leaders attended and delivered speeches.

Deeply cultivate the content of criminal investigation suspense track and upgrade it in an all-round way

"Killing Crime" is the fourth online drama in which Qishuyou ploughs deep into the suspense track of criminal investigation. As the first online drama of criminal investigation suspense in the whole network, "Murder Scene" produced before has achieved good box office results, winning the box office champion of iQiyi’s 12 short episodes with a total box office of 31.18 million. "Disappearing Traces" brought the suspense online drama of criminal investigation with two women to the audience for the first time, which not only refreshed the heat record of iQiyi’s sub-account drama many times, but also attracted a large wave of fans. The second series of Murder, Deep in Murder, just ended with a total box office of 62.6 million, and the contest between good and evil between black and white heroes was deeply loved by the audience.

This time, strange trees and fish have joined hands with natural selection, striving to subvert and upgrade the content and production of "Destroying Crime". The script was originally written by teachers Yan Meiling and Shi Wei, who have many years of working experience in Hollywood. The rhythm is compact, the logic is rigorous, and it is constantly reversed. The characters are closely related, the plots are connected, the crimes are interlocking, and the degree of brain burning is soaring. Not only is the case more confusing, but it also sets the ultimate mystery symbol "abyss", which runs through many crimes. It involves two generations of life and death grievances and their persistence in the truth. The gears of fate are constantly turning. How will these people touch the truth of sin? The wonderful story will definitely make the audience chase the drama with expectation and urgency!

"Fight Crime" invited director Bai Shan as artistic director, and thanked director Bai Shan for coming to the "Fight Crime" crew to give guidance during his busy schedule.

Si Yuanjia, the director of Journey to the West of the Tang Dynasty, directed Eliminating Crime. Si Yuanjia also directed many popular suspense dramas such as The Tang Dynasty, Who Is He, Chasing the Murder in the White Night, Old Nine Doors and The Scene of the Murder. The narrative ability of the two directors on suspense themes is accurate and solid, and the image style is unique, which makes people look forward to it.

The ultimate solution to the serial mystery under the abyss, starring in the game between good and evil

At the beginning of "Fighting Crime", Ning Zhen personally saw his father being killed when he was a child, and his mother disappeared, only he saw a suspicious man. Lu Zheng, the captain of Interpol, was killed to prevent the suspicious man from committing another crime. I don’t know when a strange symbol was left at the scene. The red symbol was deeply imprinted in the hearts of Ning Zhen (Fei Qiming), Lu Zheng’s daughter Lu Fan (Wang Xiaoyun’s son) and his apprentice Cao Jin (Ye Zuxin). Since then, this symbol has been called the "abyss". The only person who has seen the "abyss" becomes the "key" to solve the mystery. Many years later, the "abyss" reappears, and the fate of two generations is tied together again, as if they could never escape the fate …

Under such a complicated and suspenseful plot, the strength of the main actor of "Fight Crime" must not be underestimated, and a contest between good and evil acting is about to begin. The play is led by actors Fei Qiming and Wang Xiaoyunzi, especially Ye Zuxin.

Fei Qiming has starred in many excellent film and television works, such as I am waiting for you in the future, 20 Don’t Confuse 2, The Silk Case of Daming under the Microscope, Our Translator, etc. In 2023, he was selected into the Star Sea Young Actor Optimization Program and won the title of excellent student. This time, Ning Zhen and Fei Qiming, who starred in the police station, changed the image of youthful sunshine, handsome and gentle in the previous campus emotional drama, and completely created a thoughtful, calm, wise and persistent police role. As a child, Ning Zhen witnessed his father being killed, and then his mother disappeared. The persistence of the truth supported him to grow into a policeman, and the hardships in it were tearful.

Actor Wang Xiaoyunzi once participated in "It’s good to have you! "Kun Peng hits the waves" and "Don’t be tempted by me" are also very eye-catching in the hit film Silent Killing. What kind of hope will the reappearance of "Abyss" bring to Lu Fan, the daughter of Lu Zheng, the criminal police captain who died in the old case, from being young and ignorant to growing into a courageous, independent, stubborn, tenacious and fearless criminal police?

Also involved in the serial mystery is Lu Zheng’s apprentice Cao Jin, whose role is played by Ye Zuxin. In this year’s hit suspense drama "The Twilight Fire", Ye Zuxin plays Lin Fanglu, a criminal policeman, who is famous for his calm texture and amazing acting skills. Ye Zuxin has also starred in treading on thin ice, Qingpingle and other popular film and television works. This time, he plays a rigorous, pragmatic, experienced and ingenious criminal police captain in Fight Crime. What kind of sparks will be sparked by the gathering of the chasing trio? Let’s wait and see.

It is worth mentioning that Yu Yi was specially invited to play the role of Luo Yin in Fight Crime. Because he starred in the popular online drama "The Ferry of the Soul" series, he cooperated with director Bai Shan in the TV series "Brave Heart" in his early years, and recently he played the role of Qin Xiaobai in "The Journey to the West of the Tang Dynasty", which surprised the audience. From a free and easy painter in the Tang Dynasty to a psychologist who is eloquent, the contrast challenge is expected.

Liu Yitong, an old friend, plays Jiang Xiao, the general manager of the complex pharmaceutical group. What kind of surprise Liu Yitong will bring to the audience this time, which has been widely praised in the series of online dramas of Murder, is very exciting!

Yang Haitao, Tian Xue, Tammy and Lin Meng are the chief producers, while Zhu Jie, Wu Runqing, Li Li, Jin Mengling and Shang Jing are the producers. It was officially launched in Qingdao on August 4, and the pursuit of the murderer continued before dawn. The mystery under the abyss remains to be solved, so stay tuned!

　　Hao Zhongyou’s daughter holds his portrait.

　　Hao Zhongyou’s moment of diving

　　Name: Hao Zhongyou

　　Net name: society and you, Sichuan mouse brother

　　Occupation: migrant workers

　　Dead: 28 years old

　　Cause of death:

　　In order to shoot a video "fire", I jumped into the river and my head hit the bottom and died.

　　On the twelfth day of the first month, the mountain village is still full of joy for the New Year. No one expected that Hao Zhongyou, a 28-year-old young man from Wutong Village, Xunsi Town, Junlian County, Yibin City, had turned into an altar of ashes and returned to his hometown. Two days later, on February 18th, the morning before the Lantern Festival, Hao Zhongyou was buried by his father’s side, shouting from relatives and friends and sobbing from his daughter and mother. Buried together, there is his "online celebrity" dream of "waiting for the fire in the future, so you don’t have to go to work".

　　On the fifth day of the first month, on the afternoon of February 9th, Hao Zhongyou, a user of "Aauto Quicker" who worked in Ke Qiao, Shaoxing, Zhejiang Province, unfortunately hit the bottom of his head and died after being rescued.

　　The death of life

　　"Many old irons say it’s not exciting.

　　I will give you a performance today. "

　　The incident occurred on February 9, the fifth day of the first month of the New Year in Jihai. No matter in Zhejiang or Sichuan, all the lights were decorated and the flavor of the year was strong. According to local media reports in Zhejiang, Aauto Quicker anchor "Society and Your Sichuan Mouse Brother" invited Huang Yihu, a migrant worker in Keqiao District who also likes to brush small videos, as his photographer to shoot a short video, in which "Mouse Brother" dressed in a thin cloth costume jumped into the icy river from the river ridge near Yingjiaqiao Community in Ke Qiao.

　　Jump into the river for a short video.

　　"Mouse Brother", whose real name is Hao Zhongyou, is 28 years old, and he is a villager in Group 8 of Wutong Village, Xunsi Town, Junlian County, Yibin City, Sichuan Province. Huang Yihu is also a Qilian person, and they met through the network platform because of brushing a small video. After learning that they were fellow villagers in Qilian, they added WeChat to each other. Huang Yihu told the local media afterwards that it was less than an hour since he and Hao Zhongyou realized the accident.

　　In the mobile phone of Hao Zhongyou’s second uncle Hao Conglin, he still kept the 13-second short video he got after he arrived in Shaoxing, Zhejiang. In the video, Hao Zhongyou stands barefoot on the marble ridge by the river, wearing a cloth costume, which is very thin. Huang Yihu didn’t appear in the picture. He took Hao Zhongyou’s mobile phone in his left hand and his own mobile phone in his right hand.

　　"Come on, three, two, one." Hao Zhongyou in the video has a relaxed expression, facing the river and pointing his left hand at the mobile phone. "A lot of old irons said that I made jokes, not that (exciting). Today, I’ll give you a performance to remind my friends that it’s only four degrees Celsius. I will shoot a diving joke for the old irons here. " Hao Zhongyou finished and jumped into the river. Hao Zhongyou speaks "Trump" with a strong accent, and he is a bit inarticulate.

　　The 13-second video came to an abrupt end. This video became the last image of Hao Zhongyou’s life, "making a diving joke", and it also became his last dialogue with the world. Huang Yihu soon found that Hao Zhongyou was in a wrong situation after entering the water. With the help of passers-by, he was taken out of the river and sent to the hospital. Huang Yihu told the media that when he went down to the river, he found that the river was very shallow, less than his knee. He found that Hao Zhongyou had head and face injuries.

　　Huang Yihu claimed that he had persuaded Hao Zhongyou to give up before the incident, but he failed. Huang Yihu once told the media, "In a short chat before the incident, Hao Zhongyou revealed to me that the small video of the Spring Festival in Anchang Ancient Town was broadcast live before, which was very popular. He earned hundreds of dollars and was greatly encouraged. He decided to manage the live account well and shared his outlook for the future with me." Huang Yihu also told the media: "He said that when he got angry, he would not have to go to work in the future and make money by live broadcast."

　　The video shows that Hao Zhongyou’s head is in front, slanting and planting into the water. Later, Hao Zhongyou was sent to hospital and died. After investigation by the local police, he ruled out the suspicion of homicide.

　　What should my daughter do if she leaves a "mess"?

　　"There was a hole in the crown of the skull, and the police said there was blood in the chest." Hao Zhongluo, the 31-year-old brother of Hao Zhongyou, told reporters that on the seventh day of the first month, they had to travel for nearly 40 hours before they arrived in Ke Qiao to see the body. After that, I met Huang Yihu, a fellow villager of Junlian who filmed a video for Hao Zhongyou. "I heard that he killed fish in the local area, a very honest person." Hao Zhongluo said that Huang Yihu is older than Hao Zhongyou and his family is not rich.

　　Under the mediation of the local judicial bureau, Hao Zhongluo and Huang Yihu reached an agreement, and Huang Yihu compensated the economic loss of 10,000 yuan at a time, and then gave Hao Zhongyou’s daughter 300 yuan living expenses every month until the child reached the age of 18. "The money is on my mother’s card, and she is taking care of the children." Hao Zhongluo said that he and his family recognized this demodulation opinion. Before that, they got a short video taken at the time of the incident and basically recognized that Huang Yihu had no responsibility in this matter.

　　Under pressure, Hao Zhongluo borrowed 30,000 to 40,000 yuan to take care of his brother’s funeral. "If you work in the future, it will take a year to pay off your debts." Some people in my hometown think that Hao Zhongyou’s "online celebrity Dream" is broken, leaving a pile of "mess".

　　It is understood that Hao Zhongyou talked about the object soon after he went out to Zhejiang and soon gave birth to his daughter. However, in less than two years, the "wife" of his hometown in Henan broke up with him, and Hao Zhongyou gave his daughter to his mother for support. The elders told reporters that Hao Zhongyou would symbolically send some living expenses to his daughter every month, but the amount was not fixed. After Hao Zhongyou’s mother remarried, she took her granddaughter to another village to live and study, and assumed the heavy responsibility of raising her.

　　In the past few years, my daughter and Hao Zhongyou haven’t seen each other several times, so even if her father died, her daughter rarely showed her feelings. "At least she had a father before. Now that her father is dead, what will she do in her future life?" The livelihood of Hao Zhongyou’s daughter has become a new topic of debate among Hao’s family.

　　Online celebrity Dream

　　"The video of the Chinese New Year was rewarded.

　　May have encouraged him. "

　　Hao Zhongyou’s home, on the rock edge of a big ravine, is one of the most remote villagers’ groups in Xunsi Town. The ditch is deep and steep, there is no paddy field, and the drought is serious. Most local young people go out to work. Hao Zhongyou has four brothers in his family, ranking second. Big brother Hao Zhongluo was taken out to work by his cousin when he was very young. He earned money 16 years ago and changed the original adobe straw house into a brick house. Because it was uninhabited for a long time, the brick house leaked everywhere and his family was surrounded. The above is the real situation of his family. So what kind of image does he show on the platform of Aauto Quicker?

　　Claiming to be a chef, my brother is not sure

　　Go back to the day of the incident. At around 21: 00 on February 9, Hao Zhongluo had just finished cleaning up at home in a rented room in Xunsi Town, Junlian, Yibin. My wife’s phone suddenly rang. "The caller claimed to be the Qi Xian police station in Ke Qiao, Shaoxing. He said that my brother had an accident shooting Aauto Quicker in the afternoon." Hao Zhongluo told reporters that he couldn’t believe that he entrusted a neighbor who worked in Ke Qiao in his hometown to find out that his brother was really "gone".

　　"At that time, I couldn’t buy a plane ticket or a high-speed rail ticket." The sudden change made the wussy Hao Zhongluo feel at a loss, so he quickly called his second uncle Hao Conglin, and an uncle discussed that he could only charter a car from the patrol company to Zhejiang. Hao Zhongluo told reporters that it was only a few days before the Chinese New Year that he accidentally found his brother’s account on Aauto Quicker. Hao Zhongluo never imagined that he had only paid attention to his brother’s Aauto Quicker account for about ten days, and then there was bad news.

　　Hao Zhongyou, like his eldest brother, has only a third-grade education and started working in his teens. On the platform of "Aauto Quicker", Hao Zhongyou claimed to be a chef, but Hao Zhongluo was not sure about his career. "I heard that he worked as a chef and later delivered a courier." Hao Zhongluo told reporters that he and his second brother were estranged. In the registration information of Aauto Quicker, Hao Zhongyou also introduced the natural hot springs in Xunsi Town, his hometown, but relatives and friends said that he had no money to soak in the paid hot springs of Xunsi. Hao Zhongyou never mentioned his educational level.

　　After playing beggar, the number of fans increased.

　　Hao Zhongyou’s cousin analyzed that Hao Zhongyou’s "wife" left him or was related to family poverty. In the video released years ago, Hao Zhongyou mentioned twice that he was "single and asked to take it away". In Hao Zhongluo’s eyes, his younger brother, who is nearly 29 years old, "has not been doing well". As the eldest brother, Hao Zhongluo doesn’t know whether his second brother has a girlfriend in Zhejiang, or even his interpersonal circle at all.

　　Hao Zhongluo noticed that there were more than 90 videos released by his younger brother in Aauto Quicker. At first, they were all singing, and not many people watched them. Later, I always made some boring videos in a park, which was also called unattractive. "A Chinese New Year video was rewarded, which may have encouraged him." Hao Zhongluo said that his younger brother was wearing a prop suit when he jumped into the river. A few days ago, he used to pretend to be a beggar to shoot a video, and the number of fans on his Aauto Quicker account increased. The reporter noticed that on the cover of the "Beggar" video, you can still see Hao Zhongyou’s message "In order to get some powder, today … …” A few words, showing that he shot this video to "powder up".

　　However, at the time of the incident, Hao Zhongyou’s account still had only 386 fans. "Taking risks with your own body may be because you are just getting started and are too eager to be concerned by netizens. As a result, it backfires." Online celebrity, a million-fan in Luzhou, analyzes Hao Zhongyou’s risky behavior.

　　Aauto Quicker responded/

　　This kind of video can’t pass the review.

　　To Hao’s family’s surprise, Hao Zhongyou’s account in Aauto Quicker was "disappeared" shortly after the local media exposed the incident, and more than 90 videos released before were also suspected to have been cleared. "When a person dies, his mobile phone and account have passwords. Who can empty his account?"

　　Hao Zhongluo said that in the past, he searched for "Sichuan Mouse" and "Mouse Brother" on the Aauto Quicker platform, and Hao Zhongyou’s account was listed. "I know his head photo and I can find it at a glance to see what he took." The reporter accurately searched according to Hao Zhongyou’s Aauto Quicker account, and did not retrieve Hao Zhongyou’s account.

　　For a long time, Hao Zhongyou did not take the initiative to contact his brother, brother or even any relatives and friends in his hometown. Hao Zhongluo took the initiative to pay attention to his younger brother’s Aauto Quicker account and quietly became a bystander, which became the most unique emotional bond between the two brothers during the Spring Festival. Now that Hao Zhongyou has died suddenly, it’s a luxury for my brother to find memory fragments through his brother’s Aauto Quicker account.

　　It was once suggested that Hao Zhongluo find a platform involved in Aauto Quicker to discuss, but Hao Zhongluo gave up after thinking about it: "We don’t have that ability."

　　On February 19th, Aauto Quicker Platform responded to a reporter’s statement: "The platform has regulations on dangerous behaviors, and (the video shot by Hao Zhongyou) can’t pass the review even if it is uploaded." The platform said, "Short videos are a way for people to record their lives, leisure and entertainment. I hope everyone will treat them rationally, pay attention to safety when recording videos, and don’t take risks in order to gain attention."

　　Lawyer’s statement/

　　The platform must assume the main responsibility.

　　Wang Rengen, a lawyer of Sichuan Mingju (Longquanyi) Law Firm, said that the young man once again warned the performers who were addicted to live broadcasts and short videos at the cost of his life, and should not seek novelty and excitement and engage in dangerous activities. Similar tragedies are no longer two together. No matter how high the attention and reward, it is meaningless in the face of life that may suffer accidents.

　　As a video platform, we must take the main responsibility, strictly prohibit the appearance of thrilling, exciting, vulgar and bloody videos, and strictly resist similar live broadcast activities. Wang Rengen believes that the competent departments such as Netan and Netcom should further strengthen supervision, and severely punish live broadcast platforms and performers who ignore laws and regulations and go their own way according to law. If a crime is constituted, criminal responsibility shall be investigated according to law, and a clean and honest network ecology shall be maintained at all times.

　　Lawyer Guo Gang of Sichuan Fangce Law Firm believes that, first of all, the victim Hao Zhongyou in this case, as a person with full capacity for civil conduct, should bear the main responsibility for his own death; Secondly, Huang Yihu, as a fellow photographer, also has the obligation to pay the utmost attention, help and care, including discouraging Hao Zhongyou from being too careless and paying attention to the safety of the place.

　　Guo Gang believes that short video platforms are mainly responsible for notification deletion and knowing that they are responsible. At the same time, according to the Administrative Measures for Internet Information Services, "Internet information service providers are not allowed to produce, copy, publish or disseminate information containing obscenity, pornography, gambling, violence, etc." and Article 3 of the Administrative Regulations for Internet Live Broadcasting Services requires that "providing Internet live broadcasting services should abide by laws and regulations, adhere to correct orientation, and create a clean and upright atmosphere for the growth of netizens, especially teenagers."

　　Short/comment

　　Don’t let your life become the "landscape" of others.

　　Braving the cold and wearing thin pants and light clothes, Hao Zhongyou filmed the video of jumping into the river just to please his "old irons" and satisfy the fans’ curiosity. After reading Hao Zhongyou’s tragedy, the editor not only felt sad for him, but also thought about the lives of most of us.

　　French scholar guy debord once discussed the so-called landscape society. Landscape, that is, a kind of falsehood divorced from essence, a kind of constructed appearance, and everything can be expressed as a "displayed picture". Many of us are keen to create our own "personal design" in the online social space, which is the most obvious "landscape". When you choose something you obviously don’t like to eat in order to shoot a dish of delicious food, when you make a picture so that you don’t know your mother in order to make friends, when you try something ugly or even extremely risky in order to shoot a video that looks hot, it’s a pity that you are kidnapped by "landscape".

　　Back in the news, Hao Zhongyou’s story is the most serious consequence of being kidnapped by Landscape. He was not only addicted to creating "Brother Mouse", but even wanted to make a profit through this "man-made". In the end, online celebrity lost his dream and paid the price of his life.

　　I hope we can all take a warning, get rid of the charm of "landscape" and return to the ground with our feet. There is only one life, and there is no "old iron" or reward, so it is worth risking your life. Seeing this kind of risky video on the video platform in the future, without praise, comment or forwarding, may be the greatest kindness.

　　Luo Min, chief reporter of Chengdu Business Daily-Red Star News, photo report.

CCTV News:Satellite communication, because it has nothing to do with geographical environment and distance, is developing in the military and civilian fields all over the world. European and American countries started in the 1950s. When Sun Chenhua entered the 54th Research Institute of China Electronics Technology Corporation in 1986, China was still decades behind Europe and America in this project.

In the 32 years since he joined the work, Sun Chenhua has experienced the development process of China’s satellite communication from scratch and from weak to strong. She participated in it with a high sense of responsibility, presided over dozens of national and national defense key projects, and won 12 scientific and technological progress awards at or above the provincial and ministerial level (including 2 at the national level), ranking first in 7; In 2011, he was granted special government allowance by the State Council; In 2014, he was selected into the national 100 million talents project and was awarded the title of national young and middle-aged expert with outstanding contributions; He has won more than 10 honors at or above the municipal level, such as the National March 8th Red Flag Bearer, the Provincial May 1st Labor Medal, and the Provincial March 8th Red Flag Bearer. In 2017, he also won the Provincial Award for Outstanding Contribution to Scientific and Technological Innovation. She has trained the top domestic satellite communication team, and made outstanding contributions to the realization of China’s satellite communication from dependent introduction to independent research and development, accelerating the major transformation of China’s creation, promoting the deep integration of military and civilian satellite communication, and promoting the development of strategic emerging industries related to satellite communication between the country and Hebei Province. In 2018, she won the National May 1st Labor Medal.

Fight for 25 years to break the monopoly

When he came to the 54th Institute, Sun Chenhua first undertook the tasks of China’s first CDMA satellite communication system and the first tactical mobile satellite communication system. At that time, advanced technology was blocked by foreign monopoly. CDMA, which relies entirely on independent research and development, has experienced "eight years of anti-Japanese war", and the tactical mobile satellite communication system is even more difficult, with nearly 10 years of efforts before and after. When she was eight months pregnant, she stood up all night to solve the problems in the joint exam, returned to work three months after giving birth, and went on a business trip for more than 40 days when the child was less than one year old … … After more than ten years’ efforts, Sun Chenhua and her research group have broken through many key technologies and cultivated an independent research and development team of the "Professional Department".

She once said, "Many people don’t understand why I work so hard. Actually, it’s not that I don’t want to rest, it’s not that I don’t want to slow down, it’s because I can’t. Opening up a professional direction requires many people to make a lot of efforts, but losing a direction may be just an instant. "

Long-term experience accumulation has also laid the foundation for breaking foreign monopoly. In 2001, Sun Chenhua received a project from a military region and became the executive deputy chief engineer of the project to take charge of the overall work. This project involves a brand-new satellite communication system MF-TDMA. This is also Sun Chenhua’s first contact with TDMA. This technology has been monopolized by foreign countries for a long time, and users designated MF-TDMA system to be imported from foreign countries.

Sun Chenhua spent two months, consulted countless materials, thoroughly studied the relevant principles and data of this system, and completed the integrated application scheme. To be prudent, she asked the foreign company to give a plan. But she was keenly aware that the scheme they gave lacked a device, without which the system could not work normally. However, the foreign agent disagreed with her opinion.

"If you insist that there is no problem, then you have to sign a memorandum with us. If I am proved right later, you have to bear all the expenses of this equipment." Sun Chenhua said confidently.

Later experiments proved that Sun Chenhua was right. It was this "memorandum" that allowed foreign companies to give them 11 sets of equipment for free, each worth about 2,000 US dollars, with a total amount of nearly 200,000 yuan.

Six months after the introduction of equipment, foreign engineers came to the institute to communicate, which surprised him at the scene. "We have been developing this system for more than 20 years, and the system is particularly complicated. It is amazing that you used this system without training!"

In view of the accumulated experience in this project, in 2002, Sun Chenhua made repeated thoughts and made up his mind to develop our own TDMA communication system.

The road to project establishment is not smooth. The overall person in charge told her: "The country has long wanted to participate in this project, but it has been afraid to participate. ‘ Generation star ’ At the time of research and development, someone mentioned this system, but eventually gave up due to technical difficulties. " However, Sun Chenhua was overcome with difficulties. "Although it is difficult, this new system must be mastered in order to develop satellite communication." She organized a team to repeatedly study and demonstrate and repeatedly do technical simulation. Then, a man carrying a big laptop went to Beijing to report and ask for instructions. After three years of hard work, the project was finally successful.

"This project has been particularly hard." Sun Chenhua said that the technical difficulty is high and the development progress has been delayed for nearly one year. But in order to hand over the most perfect equipment, she resisted the pressure and tried again and again, striving for perfection. In 2011, this dual-mode satellite communication system, which she and her team have worked hard for nearly 10 years, won the second prize of the National Science and Technology Progress Award with outstanding innovations of more than a dozen invention patents and sales revenue of nearly 500 million yuan.

A "spiritual leader" who plans development with an eye to the future.

Over the years, the projects developed by Sun Chenhua have achieved fruitful results. 15. Eleventh Five-Year Plan, Twelfth Five-Year Plan and Thirteenth Five-Year Plan … … Sun Chenhua has been researching and developing in the field of satellite communication, and has built the first three-tier and three-sided operation management control system of satellite communication in China. Her multi-beam and large-span rate range networking solution has broken through dozens of key technologies and developed more than 100 kinds of high-tech products, which has reached the domestic leading and international advanced level in general.

Spatial information resources are important strategic resources of the country. The integrated information network between heaven and earth is a major infrastructure of the country. Standing at the height of national needs, China Electric Power Branch concentrated superior resources and set up the project team of "Integration of Heaven and Earth", in which Sun Chenhua is one of the deputy chief designers.

"The needs of the unit are the greatest affirmation for me." After receiving this task, Sun Chenhua went into battle with his team: sorting out and breaking through key technologies, sorting out basic conditions at home and abroad, and formulating the overall scheme of "space-based access network" and "ground-based node network" … … With a solid technical foundation and many years of engineering experience, Sun Chenhua played an important role in the major project of "integration of heaven and earth", became the "spiritual leader" in this field, and personally built the national meridians.

In order to bring the project to xiong’an new area and promote the subsequent commercial aerospace development in Hebei Province, she innovatively put forward internationally leading low-orbit access network schemes such as combination of width and narrowness, functional integration, inter-satellite interconnection and global seamless service, and presided over the development of the test system. Presided over the completion of the ground application network scheme covering 15 points across the country. It is estimated that after 2020, the industrial chain driven by the integrated information network of heaven and earth will produce an output value of more than 3 billion yuan every year.

"Her hard work is beyond your imagination."

Since August 2016, Sun Chenhua has led the professional department to apply for more than 30 pre-research projects, of which nearly 20 pre-research projects have been won. Every project report needs to be PPT, and she should read every PPT carefully. When she has time, she will do it herself, and it will be midnight, and it is common to work until one or two o’clock in the morning. Especially before the defense, Sun Chenhua will accompany everyone to revise all kinds of documents and strive for perfection, never letting go of every detail.

She is in charge of many things and often travels. Pre-research project application, bidding and so on, many things should be concentrated on the weekend to deal with. Han Ning, director of the general office of the professional department of Weitong, said that she had to be consulted for a lot of work. On weekends, everyone lined up one after another like a lantern, making her often busier than usual, working almost until eleven or twelve o’clock every night. Everyone sees her hard work, and it hurts in her heart.

She sometimes asks herself: whether you work hard or not, the result will be much worse. How to choose? Do you want to choose to bloom in a limited number of years, or do you want to be mediocre and happy? Because she often looks to the future, she is still afraid to relax today when she is over half a year old. "Scientific research is grinded out. In addition to a professional foundation, engaging in scientific research must have the determination to persist in scientific research for a lifetime." In the past 32 years, she has promoted the major transformation of satellite communication from dependence on introduction to creation in China, and will devote her whole life to achieving "China leading" in satellite communication.

In the knockout stage of new energy vehicle enterprises, Xiaomi’s "high-profile" entry into new energy vehicles has brought a lot of shock to the automobile industry. Since the technical conference, the hot topic of Xiaomi Auto has been constant, and the market is expected to be full, but it is also trapped in various disputes. At present, the official press conference will usher in a countdown, and facing the real market test, Xiaomi Automobile will usher in a new round of public opinion risk impact.

Author Miao Jian Research Institute

According to the data of Miaojian Information Big Data Monitoring Platform, from December 25th, 2023 to March 24th, 2024, 1,699,200 items related to "Xiaomi Auto" and "Xiaomi SU7" have spread across the whole network, and related topics have been listed on the hot search lists of 12 platforms including Tik Tok, Weibo and Baidu, with a total of more than 230 times, and the cumulative time on the list has exceeded 1,400 hours.

Miao Jian information analysis found that

In the "price war" period, coupled with the brand impression of "high cost performance", XIAOMI SU7, the first+first Xiaomi car, has a high degree of attention, and the public opinion has crushed all other single-brand models for three months.

The topic of price runs through the warm-up period of products. Compared with design and technical topics, price is still the most concerned topic of public opinion before the products in the automobile industry go on the market.

In 3 months, there were 319 articles related to SU7, with an average of 3.5 articles published every day. Lei Jun continued to speak out through official micro by virtue of his personal influence, which played an important leading role in the overall topic communication. Timely dispel rumors, disclose important information and respond to public concerns, constantly create and form hot topics, and maintain product popularity.

On March 28th, Xiaomi SU7 will be officially released at the listing conference, and the risk window of Xiaomi Auto’s public opinion will be reopened soon. After the product is officially listed, the risk of public opinion around the final pricing combined with test drive, comparative evaluation, marketing, sales delivery, new car problems, accidents and so on will continue to rise.

01

Sorting out the main communication threads of Xiaomi SU7 before listing.

On November 15th, 2023, the Ministry of Industry and Information Technology issued the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Relief (the 56th batch), in which Xiaomi Automobile is located.

The recent major communication/public opinion events of "Xiaomi Automobile" are as follows:

A On December 25th, 2023, the official blog of Xiaomi Automobile announced that the "Xiaomi Automobile Technology Conference" would be held on December 28th, and Xiaomi officially revealed the relevant information of Xiaomi Automobile for the first time.

B On December 27th, 2023, Lei Jun released a message in his personal Weibo, paying tribute to the pioneers of new energy vehicles in China, such as BYD and Weilai. That night, Xiaomi Automobile paid a grand tribute to Huawei, Tucki, Ideality, BYD and Weilai through outdoor billboards.

C On December 28th, 2023, Xiaomi Automobile held a technical conference. Lei Jun said at the Xiaomi Automobile Technology Conference: "So don’t shout 99,000, it’s impossible." "Anyone who has this kind of performance and configuration will get more than 400,000 yuan, so there is no need to talk about 149,000 yuan, or we should respect technology."

D On January 2, 2024, a spokesman for @ Xiaomi Company wrote a rumor: We recently paid attention to a picture about Xiaomi’s automobile industry chain. After verification, at least 50% of the contents were completely wrong. It said that the information summary of the "industrial chain" pictures is full of loopholes and misleading to the public and investors, which is deeply puzzled.

On the same day, some netizens discussed the price of SU7 under Lei Jun Weibo. Lei Jun said: "Is there an opponent within 500,000?" . This reply triggered speculation that the final price of SU7 may be between 200,000 and 500,000 yuan.

E On January 5th, 2024, the car blogger "Li Sir Jiaolu" released Weibo news, questioning the suspected illegal behavior of Xiaomi Auto parking service video, and its comments questioned the blogger’s double standard.

F On January 8 -10, 2024, Xiaomi Automobile released "Answering 100 Questions from Netizens" in batches.

G On January 20, 2024, Lei Jun said in an interview with CCTV: "It is expected to be officially listed in the first half of 2024, and now it is undergoing small-scale mass production. This car has a very strong configuration and a very high cost. I think everyone is joking when they shout 99,000 yuan, 149,000 yuan or even 199,000 yuan. Pricing may indeed be a bit expensive, and we will announce it at the official product launch conference of Xiaomi Automobile. "

H On January 23rd, 2024, a spokesman for @ Xiaomi Company issued a document in Weibo to refute the rumor that Xiaomi Automobile was delivered in June. Recently, there have been a lot of rumors about the delivery time of Xiaomi Automobile. The relevant information is pure fabrication, completely false. Once again, the official release and delivery time of Xiaomi Automobile are subject to official information.

I On January 30th, 2024, Wang Hua, general manager of Xiaomi’s public relations department, responded to the issue of # Xiaomi’s policy price exposure # in Weibo, saying that in recent days, everyone should have seen the internal vehicles start to be licensed, which is also to test all the processes of running through the sales and delivery, and of course, buying insurance is also one of the links.

J On February 3, 2024, Lei Jun announced in Weibo that Xiaomi SU7 was conducting a comprehensive road test nationwide to make final preparations for the listing of Xiaomi SU7, and would focus more on the automobile business.

K On February 23, 2024, it was reported that Xiaomi’s early employees close to Lei Jun revealed that "Lei Jun is making a big move. The first car owners who buy Xiaomi cars may give them licenses if they don’t have a Beijing license." In response, a spokesperson for @ Xiaomi Company responded that it was completely inaccurate. Xiaomi’s pricing, delivery and sales policies are subject to the official release, which is well known.

On February 28th, 2024, Lei Jun voiced "Apple canceled making cars" and said that "Apple users will definitely be the best choice when purchasing smart electric cars".

M On March 12, 2024, Lei Jun released the official announcement of Xiaomi Automobile in Weibo on March 28.

N On March 13th, 2024, the reporter of science and technology innovation board Daily learned from the sales channel of Xiaomi Automobile that the price of SU7 top distribution will exceed that of M5 top distribution (about 300,000 yuan).

O On March 19th, 2024, a spokesperson of @ Xiaomi Company issued a rumor, saying that the Xiaomi road test vehicle was closed-loop tested on the closed-loop expressway, and there were no violations such as high-speed illegal U-turn, speeding, and escaping high-speed tolls.

P On March 20th, 2024, Wang Hua, general manager of Xiaomi Public Relations Department, denied that "Xiaomi Automobile will issue 1000 Xiaomi SU7F codes". "As far as I know, there is no channel for priority purchase of F codes".

02

Public opinion concerns

According to the monitoring results of Miaojian Information Big Data Platform, price is the most concerned topic of public opinion. Among them, the discussion of Xiaomi automobile product itself mainly focuses on price, technology and design.

I. Price

In the technical conference and CCTV interview, Lei Jun repeatedly said "Don’t shout 99,000, it’s impossible", "Anyone with this performance and configuration will have to pay more than 400,000, so there is no need to talk about 149,000", "The price is really a bit expensive, and 199,000 is impossible", and he even replied in Weibo "Is there an opponent within 500,000?"

The "cost-effective" label of Xiaomi’s mobile phone is deeply rooted in people’s hearts, which makes Xiaomi’s car trapped by the public opinion of "low price" and "low end" before its release. From the media point of view, Xiaomi held this technical conference just to break the existing public opinion situation, and wanted to tell everyone that "we still have to respect science and technology".

On January 5th, Wang Hua, general manager of Xiaomi’s public relations department, released the ultimate rumor about Xiaomi Automobile in Weibo: until the end of the official Xiaomi Automobile product launch conference, all the information and posters with the version and price of Xiaomi Automobile were false. On January 8th and 9th, Lei Jun Weibo released Xiaomi Auto to answer 100 questions from netizens, and also officially answered questions about pricing.

On February 21st, the price of # Xiaomi Auto was searched again in Weibo, and some cars said from the media that "the current situation is even more complicated". On March 6th, Li Guoqing, the founder of Dangdang, sent a video calling Lei Jun, asking Lei Jun to price Xiaomi for 150,000 to 200,000 yuan. On March 13th, the media learned that the price of SU7 top plate will exceed that of M5 top plate (about 300,000 yuan).

The release of technology, the voice of executives, the pressure from inside and outside the industry, and the wind of prices continue. The car industry is in a big environment of "low price". Faced with the expectation of many "rice noodles", Xiaomi will insist on going upstream and entering the mid-to high-end market in pricing, or push up the consumer’s budget through marketing and kill at a low price. The continuous price topic and various speculations will make Xiaomi SU7 in the preheating stage occupy the public opinion field in the car industry.

Mainstream media: The participating media are mainly financial media such as Caijing. com, national business daily and China Business News, mainly to report the latest development of Xiaomi Automobile and the contents of senior executives’ speeches, with few media comments.

Professionals: Guess why Xiaomi Auto has not announced its pricing.

According to national business daily, Pang Rui, a well-known brand expert and founding partner of Zhansheng Communication, "So far, regarding the pricing of Xiaomi SU7, Xiaomi is mostly denying the price circulated on the Internet, without giving any positive hints. Perhaps this is also a pricing test strategy, that is, by observing the market’s public opinion feedback on different rumored prices, Xiaomi can constantly correct the price and gradually form the final pricing in the process. "

According to China Net Finance, Liang Zhenpeng, a senior industrial economic observer, believes that "on the one hand, it takes a long time for a car to go from PPT to commercial mass production, and then to improve the yield to meet the standards of product quality, process performance and other technical parameters. For Xiaomi, the cost is difficult to determine for the time being, so the price has not been disclosed yet; On the other hand, in the process of R&D and manufacturing, Xiaomi’s automobile products will continue to be iteratively updated, and the cost will continue to change, thus affecting the final pricing. "

From the media: initiate pricing speculation discussion and analyze the situation of Xiaomi SU7 according to the actions of other car companies.

Weibo-Bigu: I feel that BYD’s price reduction can kill everything. Not all of Gaohe has fallen, and Wei Xiaoli has a hard time. If BYD starts to enlarge its recruitment further, Xiaomi will be miserable.

Weibo-_-Second Senior Brother: BYD took the lead in killing the red eye within 100,000 yuan, and extremely krypton Tucki pulled the 800V to within 200,000 yuan. Therefore, the 400V single motor introduced by Xiaomi SU7 does not have the version of lidar. Once it exceeds 200,000, it will be difficult to be a new brand. Xiaomi has only one chance to play cards.

Netizen: ridicule pricing, discuss the price in mind, think about marketing routines, and discuss price reduction issues.

First, throw a confusing 300,000 yuan to the outside world, and blow the wind. When the listing is low, it will be set at more than 20, and then the whole network will say that it is cheap and buy buy will buy it.

The marketing gimmick is full, just don’t know if the final price will satisfy the public.

Almost. Aren’t you tired of this old routine?　

Rumor? I think this is what Lei Jun wants. All the way from Xiaomi mobile phone is a similar eye-catching strategy.

The price was not announced at the press conference. By understanding how much users are willing to pay for Xiaomi Automobile, pricing is made according to this price.

If it’s so expensive, you can only wait for Redmi car; As expected, it may be accepted that there are so many piles of materials at the technical conference.

Didn’t a lot of news say 500 thousand before, and now another 360 thousand, I think it’s better to wait for the press conference

BYD’s 200,000 cars haven’t been reduced in price, so we can sell them at whatever crowd we target. If BYD drops another 10,000, we will buy them from people within 100,000.

It has been delayed for too long, and there is no enthusiasm for attention.

Second, technology

Under the public opinion environment that new energy car companies generally bear the original crime of technology, the louder the slogan of "self-research" is shouted, the more attention and condemnation it attracts. Lei Jun publicized "self-research" for many times at the press conference. Later, due to the constant controversy over "self-research", the rumors mainly focused on Xiaomi V8s super motor and Xiaomi Titan alloy, and thought that Xiaomi Automobile was just an assembly plant.

These false information have been rumored one after another. On the night of the press conference, there was a voice that Xiaomi V8s super motor was from Huichuan technology, not self-developed. Huichuan technology immediately responded to "V8s motor is self-developed by Xiaomi" on the stock trading platform, but some netizens still said, "Is Xiaomi fully self-developed? How did Huichuan know?"

In addition, the Titan alloy developed by Xiaomi was thought to be plagiarized by a university teacher, and then the teacher responded that "the ingredients were wrong, and Xiaomi did develop it himself".

A picture of Xiaomi automobile industry chain was also exposed on the Internet, which shows that most parts of Xiaomi automobile are supplied by third parties. In this regard, Xiaomi Automobile denies that at least 50% of the contents are completely wrong.

Since the media: Based on the information released by the government, this paper analyzes the five major technologies of Xiaomi Automobile and whether it is "self-developed". The overall tonality of the public opinion field is neutral.

Wechat-Zinc Scale: An industry insider told Zinc Scale, "This is the same as satirizing that the large aircraft C919 is’ assembled goods’, either ignorant or with ulterior motives. The key lies in how many core technologies are mastered, not how many parts are mastered. For example, the large die-casting equipment comes from a third-party supplier, but the large die-casting equipment cluster system is self-developed by Xiaomi Automobile, and integration is also a creative ability."

Wechat-driving AUTO: In fact, how much self-developed things Xiaomi has at this conference is something that can neither be confirmed nor falsified. Because the conclusion of netizens may be just a misunderstanding. The crux of the problem lies in who owns the intellectual property rights of technology. If it is a joint development but the intellectual property belongs to Xiaomi, from the perspective of property rights and law, Xiaomi claims that there is nothing wrong with "self-research", and even from the perspective of public order and good customs in the automobile circle, it is not against it. However, if the external publicity is renamed as "joint development", the shocking effect of publicity will obviously not be achieved, and the personnel of technological subversion will not be established, so "self-research" is necessary.

Wechat-poison tongue technology: self-research in the eyes of netizens and self-research defined by the industry are often not the same thing. Xiaomi’s plan is to explore a rotor material with leading strength with partners, thus developing a brand-new motor with 27,200 rpm. Xiaomi, a die casting machine, is not self-developed. What is really self-developed is the "millet large die casting integrated cluster". In other words, Xiaomi has developed a set of most suitable and efficient production lines, and the die casting machine is also customized by partners according to the needs of this production line. This actually does not prevent Xiaomi from saying that it is self-research.

Netizen: Mainly for poking fun at/not believing in Xiaomi’s self-developed technology, and thinking that Xiaomi encountered the black water army.

Obviously, the motor you bought has to be said to be self-developed, and you are really cheeky.

Just look at the technology of millet blowing, don’t take it seriously, let’s talk about it after seeing the actual effect.

The maximum speed limit is 120. Do you think the motor is fast and useful? Don’t argue about concepts!

Boy, the technology after these years has been pre-developed successfully now.

The precipitation of other big factories for decades and hundreds of years can’t compare with Xiaomi’s research and development in one year?

A certain group stayed up late to prepare for the exam in order to do a background check for Xiaomi Automobile.

Black Xiaomi and those who blow Huawei are the same type of accounts.

Let’s just say that a tree catches the wind. What do you think is the scandal of the dying joint venture?

Now the atmosphere is very funny, saying that Huichuan can’t prove that Xiaomi is self-researched, so Xiaomi is not self-researched. So who said it? Xiaomi said it himself. Do you believe it after Xiaomi said it himself?

Huichuan is quite powerful, with the existence of the top few in China.

Third, the design

1. Appearance is similar to Porsche controversy

Since the appearance of Xiaomi automobile in the catalogue of the Ministry of Industry and Information Technology on November 15, 2023, the appearance of Xiaomi SU7 has been controversial. Because the front face and side of the car are very similar to Porsche, it is ridiculed by netizens that "Mi Shijie" is "not that Porsche can’t afford it, but that Xiaomi is more cost-effective". One plus designer Haoran said that he copied Porsche Paramera, and many self-media published the comparison chart of Xiaomi SU7 and Porsche Taycan. Some cars discovered from the media that Lei Jun Weibo once revealed that he was reading Porsche-related books; Another online picture shows that Xiaomi’s product Xiaoai’s recognition result of Xiaomi SU7 is Porsche. The superposition of all kinds of "coincidences", coupled with Lei Jun’s mention of "comparable to Porsche Tesla" and "the goal is to compete with Porsche" at the press conference, Xiaomi Automobile is caught in a "plagiarism storm".

In addition to these doubts and ridicule, there are also many professionals who speak for Xiaomi. Regarding the question of whether Xiaomi automobile plagiarized or borrowed, many disputes helped the outbreak of public opinion.

There is no plagiarism:

Domestic automobile styling design has long bid farewell to the stage of plagiarism. As for what it looks like and what nickname it is, it is the category of the media. Sometimes quite speechless, there is always an angle to black millet; In industrial design, the streamline of coupe should be beautiful and low wind resistance, and it can only look similar, which is the only choice determined by aesthetic and scientific path after industrial design develops to a mature stage.

Ridicule plagiarism:

You don’t understand, this is actually a tribute to Porsche, the predecessor of the industry; Low-key, I think it can rival the aircraft carrier; Because it is comparable, the exterior is copied from Porsche and the interior is copied from Tesla. Combined, it is perfect.

Mention that other car companies are also suspected of plagiarism, implying that sunspots "follow the trend" and "double standard":

I’m curious why many netizens plagiarized Xiaomi’s car because it looks similar to Porsche, but no one said that the car chosen by Huawei is similar to Porsche.

2. Controversy over the design of semi-hidden door handles.

In addition, the conference also announced the patented design of the semi-hidden handle. Its embedded design not only optimizes the aerodynamic efficiency of the vehicle, but also retains the aesthetic feeling of its streamlined appearance. What’s more outstanding is that it skillfully solves the freezing problem in cold weather and avoids the pop-up difficulty that traditional pop-up door handles may encounter. However, some netizens complained that this design was "very familiar", and then Lei Jun also emphasized in Weibo that the semi-hidden door handle was completely different from the early pure mechanical structure "upturned semi-hidden door handle".

3. Other design disputes

In addition, the plum blossom wheel hub, the borderless cobblestone rearview mirror and the 105L front reserve box have also been ridiculed by some netizens that "this design has existed for a long time".

03

Analysis of communication characteristics

1. Price-related topics account for a large proportion, which is the key node to arouse public opinion.

Before the technical conference, Lei Jun revealed in Weibo that "Xiaomi SU7 is a bit expensive", and the topic was on the hot search, and public opinion tended to rise. Then there is the recurring price topic: # Rice flour expects Xiaomi car to be around 300,000 # # Lei Jun said that Xiaomi SU7 has no rivals within 500,000 # # Xiaomi car policy price exposure # # Xiaomi car pricing strategy exposure # and so on.

According to the data of Miaojian Information Big Data Monitoring Platform, the high point in the communication trend of Xiaomi Automobile’s price issue almost corresponds to the high point of Xiaomi Automobile’s overall communication trend. The price issue is the main aspect that causes public opinion controversy and is the key for Xiaomi Automobile to maintain a high degree of public concern.

2. Executives and officials frequently voice and refute rumors to promote the spread of topics.

In the early stage of the new car sale, the public opinion field was flooded with false information about price and technology. Lei Jun and Wang Hua, general manager of Xiaomi Group’s public relations department, repeatedly answered questions and rumors in Weibo. The Weibo account "Xiaomi Company Spokesperson" also released rumors about pricing and sales policies, delivery time and technology industry chain. On January 8 -10, Xiaomi Automobile released "Answering 100 Questions from netizens" to comprehensively answer all questions and focus on public concern, which to some extent avoided the persistence of false information on the brand.

According to the display of Miaojian Information Big Data Monitoring Platform, every time executives or officials intervene in the topic, it will cause a certain degree of public opinion fluctuation. On the whole, Xiaomi Automobile still holds a dominant position in the right to speak in public opinion. Although it is riddled with rumors, it has caused some self-media smearing and ridicule by netizens. However, the rapid rumor-dispelling and pre-emptive public relations method not only dispels the doubts of the industry, but also provides a continuous discussion for its own products.

3. The ups and downs of brand reputation are not obvious.

Miaojian Information Big Data Monitoring Platform shows that Xiaomi Automobile has a relatively large amount of sensitive information on the day of the technology conference, the rumor of giving Beijing license, and the extremely high-level executives talking about Xiaomi Automobile at the press conference. In the three months from the technical conference to the official conference, the topic headed by price is still in the discussion stage, and the related negatives are mainly rumors, which have limited practical impact on the brand reputation of Xiaomi Automobile.

04

Public opinion risk judgment

1. Be involved in the "price war" dilemma after pricing is released.

In the year of the Year of the Loong, Tesla took the lead in price reduction, and then BYD made a low price of 79,800 yuan. Changan Automobile, Nezha Automobile and other brands followed suit, and this year’s price war began. On February 27th, the new Extreme Krypton 001 went on the market, with a starting price of 269,000 yuan. Some media claimed that "Extreme Krypton gave Xiaomi a problem". On the day when Xiaomi Automobile announced its pricing, it will inevitably bring certain "fluctuations" to the auto market. For Xiaomi Automobile, whether to follow up the price war may become a hot topic in the market. How to break through in the price knockout is the challenge that Xiaomi is about to face.

2. Repeated marketing, led by price, leads to self-attack.

The topic of manufacturing is Xiaomi’s marketing style in the field of mobile phones. When it is used in Xiaomi cars, it is the product positioning that is close to Porsche, Tesla and other high-end products after frequent price snooping and opening. The price topic was frequently searched, and the executives responded many times. Before the conference, they paid tribute to other car companies and said that they were "comparable to Porsche" …………………………………………………………………………………………………………………….

3. It is difficult to get rid of labels such as "imitation" and "cottage"

Whether it is the marketing method of the brand or the malicious smear of peers, it has been labeled as "imitating foreign models" since it came out, which can easily deepen the stereotype of the public and thus produce psychological resistance to the brand. In the car sale stage, similar teasing will continue, which will affect short-term sales to some extent. In the long run, whether Xiaomi SU7 can get rid of the negative label with a good enough driving experience, make excellent performance a competitive advantage of the product, and reverse the relatively negative market perception will also be the focus of public opinion.

4. Other negative brands, negative road test and negative test drive affect Xiaomi’s reputation.

Recently, a Xiaomi employee said on the Internet that Xiaomi will lay off employees on February 29, and "only notice, no consultation" and "no year-end bonus after being laid off", and finally said "think twice about buying a Xiaomi car". On February 3rd, a photo of a suspected collision of Xiaomi SU7 during the road test came out on the Internet, which aroused public concern. Shake consumers’ decision to buy a car. On March 19th, Xiaomi Auto officially responded that the content was maliciously misinterpreted by some accounts, and there was no violation, and it was still communicating with the expressway group on false information. Xiaomi Automobile has attracted much attention. Once the public opinion such as the negative operation of Xiaomi Group, the negative road test of Xiaomi Automobile and the negative test drive experience of new cars in offline outlets occur, it will lead to a decline in its reputation, which will easily affect the marketing process and sales of Xiaomi Automobile.

5. Brand executives’ speeches caused controversy.

Lin Bin, vice president of Netcom Xiaomi, said in a circle of friends, "Driving Xiaomi SU7 from Beijing to Shenzhen office, starting at 7: 30 on Saturday morning and arriving at Shenzhen office at 11: 00 on Monday morning, the whole journey is 2320 kilometers, passing through Wuhan and Guangzhou, and charging for 5 times. (This is a great experience.) This content triggered some speculation about the endurance of Xiaomi SU7 from the media, and concluded that the endurance achievement rate was low. Among them, the self-media account "Chatting Car" only converted electricity consumption by charging times, and the published article was not rigorous, which was complained by Xiaomi Automobile. Some also said from the media that "if it is not full every time, he will definitely explain it clearly in the text. What an important habit it is." Executives’ speeches are often easily amplified and interpreted by the media, and if there is any imprecision, it will easily lead to controversy.

6. Peer-to-peer friends’ speeches caused controversy

Regarding Xiaomi Auto’s tribute to its peers, Yang Xueliang, vice president of Geely, said that "it’s too late". "If people always want to be paid tribute, it’s over, but if people always want to pay tribute to others, there is no promise"; Zhu Ling, vice president of Krypton, also posted a blog suggesting that Xiaomi’s marketing is more and more like health care industry’s, and commented sharply that "the last one who shouted out eco-cars seems to be LeTV mobile phones". On February 27th, at the launch conference of the brand-new Extreme Krypton 001, Extreme Krypton executives talked about Xiaomi Automobile’s "marketing is worth learning", and then # Extreme Krypton executives # boarded the hot search. After the listing of Xiaomi Automobile, the subsequent announcement may also lead to such cynicism and public controversy.

National business daily News: Recently, the abnormal event of nucleic acid test results in Lanzhou, Gansu Province has aroused widespread concern. Subsequently, many online articles pointed the finger at Zhang He, the founder of Shenzhen Nuclear Gene Technology Co., Ltd. (hereinafter referred to as Shenzhen Nuclear Gene), the parent company of the involved company, and Zhang Shan, who served as the supervisor of several subsidiaries of Shenzhen Nuclear Gene.

In fact, the abnormal event of Lanzhou nucleic acid test results is not the first time that Shenzhen nuclear gene has problems. In January, 2021, Xingtai City, Hebei Province held a press conference on the prevention and control of COVID-19 epidemic, and reported the false report of nucleic acid test results in Longyao County. The company involved was also indirectly 100% controlled by Shenzhen Nuclear Gene.

What is the situation of Shenzhen nuclear gene in the whirlpool of public opinion? On the afternoon of November 28th, national business daily reporter visited the headquarters office of Shenzhen Nuclear Gene in Nanshan Zhiyuan, Nanshan District, Shenzhen. The field staff refused the reporter’s interview on the grounds that the leader was absent. A property manager of the building told the reporter that the person in charge of the company basically came to the office every morning before leaving the company this morning.

Shenzhen Nuclear Gene Headquarters Image Source: Every reporter Chen Hao photo

Shenzhen Nuclear Gene was established in 2012. According to official website, the company has set up 64 subsidiaries and 50 laboratories nationwide. According to the incomplete statistics of the reporter of national business daily, the company has newly opened more than ten medical laboratory co., Ltd. in various parts of China this year, and these medical laboratory may mainly provide COVID-19 nucleic acid detection services for various places. The reporter noted that the company’s expansion process is inseparable from the form of joining in investment promotion.

Lanzhou Nuclear Huaxi Laboratory was notified.

Recently, an abnormal event occurred in Lanzhou, Gansu Province. On November 25, Lanzhou Health and Health Commission issued a notice saying that on the morning of November 24, 2022, when Qilihe District of Lanzhou organized the transfer of positive infected people according to the results of nucleic acid testing, it was found that the health codes of individual people to be transferred showed negative nucleic acid testing. In view of this situation, the Qilihe District Joint Defense Office immediately reported to the Municipal Joint Defense Office. The Municipal Joint Defense and Joint Control Leading Group attached great importance to it, invited quality control experts from the Provincial Clinical Laboratory Center to participate, and organized a joint investigation team from the urban health and public security departments to check the relevant situation.

According to the above notice, after on-the-spot verification, the basic situation of this incident is: Lanzhou Nuclear Huaxi Laboratory received the nucleic acid test samples, and according to the laboratory testing process, at 18: 00 on November 23, the information of people with abnormal test results was pushed to the Qilihe District Joint Defense Office, and the District Joint Defense Office informed the community at the first time to inform the relevant personnel to wait for transshipment. At 1 o’clock on November 24, the staff of Lanzhou Nuclear Huaxi Laboratory mistakenly entered the list information of individuals with abnormal nucleic acid detection into the negative personnel information package and uploaded it to the work system, so that the health code of individual persons to be transported showed that the nucleic acid detection was negative.

"The occurrence of this incident has interfered with the normal production and life of the masses and the prevention and control of the epidemic, exposing that Lanzhou Nuclear Huaxi Laboratory is not strict with the management of staff and the audit is not in place. We will seriously deal with Lanzhou Nuclear Huaying Laboratory in accordance with relevant laws and regulations. " The notice said.

"Briefing" Image source: Lanzhou Health and Health Commission official website

Enterprise investigation shows that Lanzhou Nuclear Huaxi Medical Laboratory Co., Ltd. (hereinafter referred to as Lanzhou Nuclear Huaxi) was established on August 8, 2022 with a registered capital of 10 million yuan, with Cui Lian as the legal representative and Zhang Shan as the supervisor. Lanzhou Nuclear Huaxi is 100% owned by Shenzhen Nuclear Gene. Shenzhen Nuclear Gene official website shows that the company provides professional genetic testing and research services for major scientific research institutions, hospitals and research institutions in China, covering privacy identification, health management, medical examination and scientific research services.

Lanzhou Nuclear Huaying Industrial and Commercial Information Image Source: Enterprise Check Webpage Screenshot

In fact, the abnormal event of Lanzhou nucleic acid test results is not the first time that Shenzhen nuclear gene has problems. On April 14th, 2020, Jinan Huaxi Medical Inspection Co., Ltd. (hereinafter referred to as Jinan Huaxi) was warned and fined by Jinan Municipal Health and Health Commission for failing to put infectious medical wastes in special packaging. In January, 2021, Xingtai City, Hebei Province held a press conference on the prevention and control of COVID-19 epidemic, and reported that the nucleic acid test results in Longyao County were falsely reported. The company involved was Jinan Huaxi. Jinan Huaxi is also indirectly 100% owned by Shenzhen Nuclear Gene.

According to the official report, Longyan County entrusted Jinan Huaxi Medical Laboratory, a subsidiary of Jinan Huaxi, with the second round of all-staff nucleic acid testing. Zhai Moumou, an employee of the company, reported to the health department of Longyao County that all the results were negative when the samples were not tested and the number and results of the tests were unknown, and then reported that there were positive samples. The laboratory was suspended from Covid-19’s nucleic acid detection business, and Zhai was also criminally detained by the police on suspicion of endangering public security by dangerous means.

Recently, many online articles have pointed the finger at the founder of Shenzhen Nuclear Gene, Zhang He, and Zhang Shan, who is a supervisor of several subsidiaries of Shenzhen Nuclear Gene. The company was caught in the whirlpool of public opinion for a time.

The reporter visited Shenzhen Nuclear Gene Headquarters on the spot.

What is the latest situation of Shenzhen nuclear gene in the whirlpool of public opinion? On the afternoon of November 28th, national business daily reporter visited the headquarters office of Shenzhen Nuclear Gene in Nanshan Zhiyuan, Nanshan District, Shenzhen.

In the office where the registered address of the company is located, the front desk wall is engraved with "Shenzhen Nuclear Huaxi Medical Laboratory" (hereinafter referred to as Shenzhen Nuclear Huaxi). Enterprise investigation shows that Shenzhen Nuclear Huaxi was established in July 2015 and is also 100% controlled by Shenzhen Nuclear Gene. The poster on the wall introduces that in February, 2020, Shenzhen Nuclear Huaxi became one of the first batch of third-party COVID-19 nucleic acid testing institutions approved by Shenzhen Health and Health Commission, and the other approved third-party COVID-19 nucleic acid testing institution was Shenzhen Huada Testing Center.

Image source: Every reporter Chen Hao photo

The reporter noticed that the company’s publicity column said that "the number of people tested nationwide has exceeded 700 million, and the sample detection has zero error".

In the office, the company staff are still working normally, and people come in and out from time to time, and some staff members pull boxes of protective articles such as isolation gown to the open space in the office. After the reporter indicated the interview demand, two front desk staff refused the interview on the grounds that "the leader is not in the company today and no one is receiving him". The above-mentioned staff also said, "I don’t know when the leaders will come back. They do have various things outside, including epidemics all over the country, and there are many things to be busy."

A property manager of the office building told reporters that the person in charge of Shenzhen Nuclear Gene usually comes to the office at around 10: 00 every morning. He also met the person in charge of the company this morning, but the person in charge left the office this morning. In another company office in the park, the reporter failed to enter, and the company asked the security guard to take a message and refused to be interviewed.

Who is the founder of the company, Zhang Hezhen? On the CCTV talk show titled "Beyond" in March, 2018, Zhang Hezhen introduced the origin of his own name. His father was a middle school teacher of science and engineering, and named Zhang’s three brothers nuclear, electronic and atomic respectively.

An article on the wechat WeChat official account of "Nuclear Gene Group" described in detail the development track of Zhang He and the company: In 1990, Zhang He was admitted to China Medical University to study DNA identification. After graduation, he came to work in shenzhen public by introducing high-tech talents and organized the earliest DNA identification center in China. Later, Zhang Hezhen left the Public Security Bureau to start his own business. In 2000, he established Shenzhen Hongshi Villa Decoration Company (now known as Shenzhen Hongshi Decoration Engineering Co., Ltd.), and then withdrew from the list of shareholders in 2018. Zhang Hezhen also entered the field of real estate consulting and brokerage, and jointly founded Shenzhen Hongshi Real Estate Consulting Co., Ltd. with Ba Ying, but the company has been cancelled.

In 2012, Zhang He founded Shenzhen Nuclear Gene. Enterprise investigation shows that the top two shareholders of the company, Zhang He and Ba Ying, hold 64.7351% and 12.1378% respectively. The registered capital of the company is 37.07 million yuan, 62 companies have been invested abroad, and 55 companies are in existence and in business. In 2013, Shenzhen Nuclear Gene established Guangdong Huaxi Forensic Material Evidence Judicial Appraisal Institute in Shenzhen and established a research institute in Shenyang. Zhang Hezhen has 30 affiliated enterprises and served as the legal representative of 22 of them.

Recruiting nucleic acid samplers in Hohhot can cost more than 10,000 yuan a month.

According to many media reports, after 2013, Shenzhen Nuclear Gene expanded at the rate of setting up three or four inspection laboratories and forensic laboratories every year.

In an article published by WeChat official account, the wechat of Nuclear Gene Group, I wrote: "In order to make genetic technology enter the life of every ordinary person from the unreachable peak of science and technology, people can enjoy efficient, accurate and scientific genetic testing services near their homes, and finally realize that genetic testing is as popular and convenient as physical examination. In 2016, Nuclear Gene launched the’ Hundred Brands and Ten Stores’ program in the genetic industry."

According to the introduction of Shenzhen Nuclear Gene, the so-called "100-brand" means that 100 laboratories have been laid out nationwide and obtained national licenses; "Wandian" means that there are 10,000 "nuclear gene health centers" in China.

In official website of Shenzhen Nuclear Gene, the words "Gene has come, and Nuclear invites you to join the gene industry" are very striking. Click on the column of "Investment Center" of WeChat official account, a nuclear gene group, and it says "Join the genetic testing, unlimited money". The key words below are also very straightforward: "No joining fee, zero foundation and key state support".

In the program "Beyond", Zhang Hezhen talked about the concept of "gene hut", which was used to popularize genetic knowledge and provide services, and said that more than 500 houses had been opened at that time, with the goal of opening 10,000 houses. In the investment promotion page, joining a gene hut only needs a 10㎡ storefront and 1-2 operators. After being trained by nuclear genes, they can engage in health management consultation, DNA paternity and genetic testing sampling and consultation.

Shenzhen Nuclear Gene held a large number of promotion activities in the rapid development stage of agents. Official website, the company, shows that it regularly holds a promotion meeting every month in 17 major first-and second-tier cities, with Zhang Hezhen giving a lecture on profit model, marketing channels and case analysis. However, the above-mentioned joining information was mainly released before 2019, which was not related to COVID-19 testing business.

Shenzhen Nuclear Gene claims that the company has obtained 29 medical and judicial licenses approved by the state, and has more than 300 cutting-edge technology and management staff including nearly 200 doctors, masters and returned students. It has 29 independent laboratory platforms, including 19 forensic laboratories and 10 medical laboratory.

According to the reporter’s incomplete statistics, since 2022, Shenzhen Nuclear Gene has opened more than ten subsidiaries named after "Medical Laboratory Co., Ltd.", including Quanzhou Nuclear Huaxi Medical Laboratory Co., Ltd., Beijing Nuclear Huaxi Future Medical Laboratory Co., Ltd., Xiamen Nuclear Huaxi Medical Laboratory Co., Ltd., Yinchuan Nuclear Huaxi Medical Laboratory Co., Ltd. and so on. These medical laboratories may mainly provide COVID-19 nucleic acid detection services for various places.

On a recruitment APP, the reporter searched for the keyword "Nuclear Huaying", showing that there are 10 recruitment entities, and the publisher is "Shenzhen Nuclear Gene Technology Co., Ltd." and its subsidiaries, with a total number of positions exceeding 300. Among them, Shenzhen Nuclear Huaxi Medical Laboratory Co., Ltd. has released more than 200 posts, involving first-line posts such as nucleic acid sampler, laboratory inspector and freight driver, as well as system posts such as quality inspection, data and salary, and even Tik Tok anchor, whose working locations involve more than ten first-and second-tier cities such as Shenzhen, Shanghai, Shenyang and Nanchang.

A recruitment information in Hohhot shows that the monthly salary of the sampler ranges from 8,000 yuan to 13,000 yuan, and he is responsible for specific work such as nasopharyngeal swab collection and venous blood drawing. He is required to have a college degree or above and hold a nurse qualification certificate.

Image source: screenshot of recruitment APP

In another labor dispatch recruitment released by Beijing Century Yingcai Human Resources Consulting Co., Ltd., the words "800 nurses of nucleic acid sampling doctors will be married in 600 days" and "eat and control, and pay three days later" were written, but other than that, no qualifications and requirements were stated. The work place was located in Daxing District, Beijing, and the client company was Beijing Nuclear Huaxi Medical Inspection Laboratory Co., Ltd.

Original title: Shenzhen nuclear gene with repeated problems in nucleic acid detection: Sampling staff are recruited in many places across the country, and the monthly salary in third-tier cities can exceed 10,000.

Editor: Huang Ling

Editor: Gong Xiaoran

Audit: Feng Fei

　　Spring returns to the earth and flowers are in full bloom. When most people are immersed in the beauty of spring, some people have symptoms such as runny nose, sneezing and itchy eyes, which are often caused by pollen allergy. What is pollen allergy? Which people are susceptible to allergies? How to prevent it? The reporter interviewed relevant experts.

　　"Pollen allergy refers to an immune response produced by the human body after contacting or inhaling pollen, which leads to allergic symptoms." Yang Yuguang, deputy chief physician of the Department of Dermatology, Fourth Medical Center of PLA General Hospital, said that Artemisia, Platanus, Chenopodiaceae and Cupressaceae pollen are common allergic pollen. Every year, the number of pollen presents two peaks, from mid-March to late April, and from late July to late September, which is also the period when pollen allergy symptoms appear the most.

　　Yang Yuguang said that people who are susceptible to allergies mainly include people with allergies, people with family allergies, and people who have been exposed to allergens for a long time (such as garden workers and flower farmers). The symptoms of pollen allergy mainly include: skin symptoms including erythema, papules, wheal, accompanied by severe itching; Allergic conjunctivitis such as redness and itching will appear in the eyes; Allergic reactions of respiratory mucosa, including runny nose, sneezing, itchy nose and stuffy nose.

　　How to treat the symptoms of pollen allergy? Yang Yuguang said that allergens should be cut off first to avoid contact and inhalation of pollen. Antihistamine drugs can be used when allergic symptoms occur all over the body; Patients with dermatitis and urticaria can be externally applied with antipruritic preparations, glucocorticoids or calamine containing phenol; Patients with severe allergic symptoms can be systematically treated with glucocorticoids when necessary, and the symptoms will gradually decrease after improvement.

　　Cut off allergens is that most effective way to prevent pollen allergy. Yang Yuguang said that in the season with more pollen, try to reduce outdoor activities, or wear effective protective masks, glasses and other protective equipment when going out. Wash the exposed parts such as face and nasal cavity in time after returning home to reduce the residue of allergens. Keep the room clean, clean regularly, close doors and windows, use air purifiers, etc. to reduce the concentration of indoor pollen catkins and reduce the breeding of allergens. In addition, eat more fresh fruits and vegetables and maintain adequate vitamin intake; Exercise properly, enhance physical fitness and improve immunity.

　　In addition to pollen allergy, there are allergens such as mold, pet hair and mosquitoes in spring. Xiao Minglu, the attending physician of dermatology department of the Fourth Medical Center of the General Hospital of the People’s Liberation Army, said that the humidity is high in spring, and mold is easy to appear at home. It is recommended to keep the room dry and ventilated, and air purifiers can be used to reduce the concentration of mold. In spring, pets change their hair, which is easy to float in the air. People with allergies should avoid touching pets and clean their hair regularly and promptly. Mosquitoes become active in spring. When people with allergies go out, they should pay attention to long clothes and trousers for physical protection, and try to avoid staying in places where mosquitoes are easy to gather, such as rivers, grass and Woods. (Shen Shaotie)

　　For many industries, such as college teachers, engineers, doctors and nurses, publishing papers is a "hard lever" for being awarded professional titles. Where there is demand, there is a market. On the network platform, a large number of intermediaries and sellers have entered the line of sight by searching for keywords such as "paper" and "publication". They claim to be "providing topics, writing and publishing services" and "one-stop, time-saving and efficient". It seems that with their help, it is very easy to publish articles in regular journals.

　　Beijing Youth Daily reporter noted that the generation of papers has spawned a complete interest chain, but the risks behind it are often ignored by people who are bent on "taking shortcuts". Due to the eagerness to publish, some people have been drained to various agencies with mixed quality. What’s more, even the follow-up employment notices, periodicals and magazines are false.

　　Take advantage of the victim’s "guilty conscience"

　　Junior high school students cheat highly educated doctors.

　　Ms. Wang, 41, from Jiangyan District, Taizhou City, Jiangsu Province, is an employee of a local hospital. Due to the evaluation of professional titles by her unit, she needs to publish papers in relevant academic journals. Ms. Wang, who hasn’t written for many years, has some troubles. She was tempted when she heard from a friend that there are "gunmen" on the Internet who specialize in "writing and publishing papers on behalf of others".

　　In May last year, Ms. Wang found many "merchants" who wrote and published papers on behalf of others through online search. Later, she chose one of the "institutions" for a simple consultation and added the micro-signal provided by the other party to establish contact. The other party claims that it can not only distribute papers, but also provide ghostwriting services according to professional needs, and ensure that the papers written on behalf of it can be published.

　　The other party also sent some previous "successful examples" to Ms. Wang, and said that "the company should cooperate with several journals in depth" and reminded not to worry. After the two sides agreed on the price, Ms. Wang first paid the other party a "deposit" of 3,000 yuan through WeChat, and agreed to write the paper and talk about the publication after confirmation.

　　Three months later, Ms. Wang received the paper as scheduled, and the content was related to the topic she provided, but the quality was not high and there was no research result, so it should be difficult to publish it under normal circumstances. The other party told her that as long as she paid the manuscript fee again, she could publish it in a national journal. Although Ms. Wang was somewhat suspicious, she turned to the agreed 5,500 yuan. After the transfer, I waited for several months and didn’t see the paper published.

　　Realizing that she was cheated, at the end of April this year, Ms. Wang, who was ashamed and angry, was persuaded by her family and chose to call the police. After receiving the police, Jiangyan police inquired in detail about the process of being cheated and collected and verified relevant transfer records and other evidence. Later, the police arrested 12 suspects, including Huang.

　　According to Sun Qiao, a police officer handling the case in Jiangyan, most of the criminal gangs have junior high school education and only two have high school education. They simply don’t have the ability to write and distribute professional papers, but they have mastered some "routines" and "words" for writing and distributing papers. There are more than 1,000 cases involving gangs, and most of the victims involved are doctors and nurses. The amount of fraud per person is about 5,000 to 10,000 yuan.

　　In addition to the online platform advertisements that deceived Ms. Wang, Sun Qiao said that there are still several staff members in the gang who are responsible for "running business" offline. They focused their attention on hospitals around the country, photographed the address book of medical staff and summarized it into the company system. After that, other staff in the office made up the editor’s identity of a certain periodical, and sent text messages to doctors and nurses one by one to ask if there were any related needs and seek specific "cooperation".

　　"It is disgraceful to write and publish papers on behalf of others. After discovering that I was cheated, I chose ‘ Silence ’ Criminal gangs are very smart, and they use this psychology to commit fraud. " Sun Qiao said.

　　"Take a shortcut" for evaluating professional titles

　　Received a fake magazine after handing out the paper.

　　Compared with Ms. Wang in Jiangsu who didn’t even see the sample publication after spending money, Mr. Zhang in Beijing is even more bitter and can’t tell. Mr. Zhang is the backbone of a construction company in Beijing. This year, he waited for the opportunity to evaluate the intermediate title. Because Mr. Zhang was eager to publish his paper within the time limit stipulated in the title selection, he searched online and found a magazine that claimed to be able to distribute core periodicals on his behalf.

　　After Mr. Zhang provided his own paper, the "magazine editor" told Mr. Zhang that the content of his paper was really not very good, and it might be a little difficult to publish it, but they could provide paid ghostwriting services for Mr. Zhang. I thought that I would have to invest a lot of time and energy in writing another paper. If I didn’t say it, I might still fail. So after careful consideration, Mr. Zhang decided to spend money to solve the problem.

　　Twenty days later, Mr. Zhang received the periodical. Looking at his published papers, he felt that the money was not wasted. However, when he was full of joy and took the published paper to select the title, he was rejected. "Just say that this magazine is fake and ask me where I contacted this magazine. I also wrote a review."

　　The title was not evaluated and was punished by the unit, which made Mr. Zhang very regretful. This magazine in my hand is very formal and clearly printed with the serial number of the public issue. How can it be fake?

　　So he contacted the editor who helped him publish the paper at the first time. Unexpectedly, the other party changed his previous enthusiasm and said very strongly that the unit’s disapproval was a matter of the unit and had nothing to do with them. It was impossible to get a refund, and then he was blacked out. At this time, Mr. Zhang felt that something was wrong and immediately reported the police.

　　The magazine provided by Mr. Zhang to Shunyi police in Beijing has a thickness of more than 100 pages, and its cover and layout look like a professional magazine in the construction industry. However, Shunyi police confirmed through investigation that this was a typical case of impersonating a regular magazine to commit fraud. Mr. Zhang received a counterfeit fake magazine, and the editors of the so-called magazine who contacted Mr. Zhang and collected money were also impersonating.

　　The police found that this is a criminal gang that swindles people who need to publish papers. The members of the gang have a clear division of labor and are very cunning. They make full use of the victim’s reluctance to let others know that they are writing and publishing papers on their behalf, and commit tens of thousands of crazy crimes. According to the survey, there are many kinds of magazines that this gang pretends to be, including medicine, science and technology, etc.

　　The reporter of Beijing Youth Daily noticed that many people who participated in the evaluation of Beijing’s professional titles in 2021 reported to the media that they were disqualified from participating in this year’s professional titles because the submitted journals were judged as false journals after submitting the preliminary examination materials.

　　These participants who have the same experience have one thing in common. They all send their papers to an intermediary or "editor" instead of directly contacting the publishing unit of the journal. After the intermediary arranged for the publication of the article, the participants even got a paper-based periodical with a unified serial number. They said that they did not expect to encounter fake journals.

　　China Association for Science and Technology has started special rectification.

　　Beijing is recorded in the integrity archives.

　　The reporter of Beijing Youth Daily noticed that a special rectification has been started for the cooperation between journals and "paper intermediaries" in spamming papers. On November 8th, official website, China Association for Science and Technology, issued the "Notice on Carrying out Special Inspection on Spamming of Papers in Journals in Charge of China Association for Science and Technology". According to the circular, the target of this special inspection is all journals whose papers are published by China Association for Science and Technology. Among them, it is important to check the periodicals with more than 2,000 papers published in the whole year, the periodicals with most papers of no more than 5,000 words or no more than 3 pages in each issue, the periodicals suspected of publishing papers beyond the scope in the annual inspection and reading in the past three years, and the periodicals with dense publishing cycles such as semi-monthly, weekly and so on.

　　The notice also mentioned that serious violations such as renting and selling periodical number pages and cooperating with "paper intermediaries" should be dealt with and corrected seriously according to law. Periodicals that are unsustainable and do not have the corresponding ability to publish and check are changed to the competent organizer, closed and cancelled.

　　On November 10th, 2021, the Beijing Municipal Bureau of Human Resources and Social Security issued the "Notice on Maintaining the Integrity Environment of Professional Title Evaluation" in official website. According to the circular, applicants who provide false materials, plagiarize other people’s works and academic achievements, or take other improper means will be disqualified in accordance with relevant regulations and recorded in the "blacklist" of professional title evaluation, and those who have obtained professional titles will be revoked and recorded in the integrity archives of professional title evaluation.

　　In addition, the notice also stated that the evaluation system for representative works of achievements has been fully implemented in Beijing. The applicant can independently select project reports, research reports, technical reports, engineering plans, design documents, performance reports, patents, monographs, papers and other performance achievements to submit to the title review. Please don’t believe the false propaganda of "fake journals", but pay attention to summarizing and refining the achievements in technology research and development, technology reform, technology application, standard setting, academic research and other aspects in daily work, and timely summarize and sort them out, and declare the title evaluation with the achievements that best reflect the ability level.

　　[Expert advice]

　　Papers and other "paper" indicators can not fully reflect the professional title ability.

　　Academic transformation achievements or ability assessment should be added.

　　Lawyer Deng Qianqiu of Beijing Zhongwen Law Firm told Beijing Youth Daily reporter that if the participants really don’t know that the periodical that published their papers is a false periodical, and the intermediary conceals the fact that the periodical is false and fabricates the truth that the paper has been published on the periodical, according to the relevant judicial interpretation, if the intermediary defrauds the property with a value of 3,000 yuan to 10,000 yuan, it may constitute a crime of fraud in criminal law.

　　If the periodical that publishes the paper is a real periodical, but the paper is not written by the participants, but written by the intermediary, the intermediary’s behavior is illegal; If the intermediary is an enterprise, the amount of illegal business operation reaches 500,000 yuan or the illegal income reaches 100,000 yuan, or if the intermediary is a natural person, the amount of illegal business operation reaches 50,000 yuan or the illegal income reaches 10,000 yuan, it should be criminally prosecuted for the crime of suspected illegal business operation.

　　Shen Teng, an adjunct professor at China University of Political Science and Law, a tutor for master students, and a lawyer at Beijing Shuaihe Law Firm, told Beijing Youth Daily that the personnel who participated in the title selection should "go straight and do the right thing", and integrity is the first. If the whole paper is written by others, it is definitely suspected of academic fraud and should be included in the "blacklist" of academic dishonesty.

　　Shen Teng said that the paper agency regarded writing on behalf of others as an industry, which ruined the social atmosphere. But the root cause is that even if this gang is destroyed, there will be other gangs like it; If this model is destroyed, it will be transformed into another model. The reason is determined by the supply and demand market of "paper" qualification examination. At present, many professional titles are evaluated by indicators, not by ability. And what is the index evaluation, as long as it meets the "paper" conditions on the appearance, this is not the ability to present.

　　For normative intermediaries, it is an organization that is familiar with procedures and data standards for qualification declaration. They are limited to assisting and helping the standardization of application procedures and standards of materials, and cannot participate in entities (writing on behalf of others and paying for them). In the above cases, it is no problem for the intermediary to fabricate relevant facts for the purpose, and it is classified as fraud.

　　Shen Teng suggested that "paper" indicators such as papers can’t fully reflect a person’s professional title ability, and academic transformation achievements or ability assessment and even psychological testing should be added. By face-to-face, video or practice, the appraisers’ academic, achievements and abilities are randomly verified in substance. Once fraud is found, or verified by reporting, it will be included in the national academic integrity credit information sharing platform, and accountability will be restricted.

　　Text/reporter Zhu Jianyong

CCTV News:March 28th 0— At 24: 00, Quanzhou City, Fujian Province reported 7 new confirmed local cases and 122 new asymptomatic local infections. On the morning of March 29th, Quanzhou held a press conference to inform the latest situation of epidemic prevention and control.

In order to realize the "dynamic zero clearing" of the society as soon as possible, Quanzhou has continuously carried out large-scale population nucleic acid screening. At 6: 00 am on March 29th, a new round of nucleic acid screening was started in key areas.

Su Gengcong, Deputy Commander of COVID-19 Epidemic Prevention and Control in Quanzhou City, emergency headquarters:Continue to carry out regional nucleic acid detection in key areas of Fengze District, Jinjiang City, Luojiang District, Quangang District, shishi city, Nan ‘an City, Hui ‘an County, Anxi County, Yongchun County, Dehua County and quanzhou taiwanese investment zone, so as to comprehensively investigate the social spread risk.

According to the results of the last round of regional large-scale population nucleic acid detection and expert judgment, Quanzhou has adjusted the scope of social control and added a number of medium and high-risk areas and closed control areas.

Su Gengcong, Deputy Commander of COVID-19 Epidemic Prevention and Control in Quanzhou City, emergency headquarters:Newly designated Building 20 of Jiyuan Community in Wan ‘an Street in Luojiang District as a high-risk area, and Building 1 of Jiyuan Yayuan in Wan ‘an Street as a medium-risk area; Some areas in Licheng District, Fengze District, Luojiang District and Jinjiang City are newly designated as closed control areas.

In addition, on the 28th, some sealed-off areas in Quanzhou have met the conditions for unsealing. At 5: 00 pm on the 28th, the local authorities lifted the closure measures for Fengze District, Fengze Street, Fengze District, which is the first closure area in Quanzhou to lift the closure measures since the outbreak of this round.