CTV Shopping： Network Integration and Multi-screen Interaction Light up New Growth Pole

　　Cctv news Recently, on the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Italy, CTV Shopping, together with Datang West City Museum, Aizou Global Cross-border Live Broadcasting Platform, and WeChat Payment, jointly launched a live webcast with the theme of "From Chang ‘an to Rome". Through the double-cycle cross-industry cooperation at home and abroad, it promoted and publicized Italian-featured goods and cultural products of Xi ‘an ancient city, and displayed the Silk Road in an all-round way.

　　Chang ‘an and Rome in their heyday were the crystallization of self-confidence and openness of eastern and western cultures respectively. Besides promoting commodities, we should tell China culture and China story well, and show the world the cultural charm and self-confidence of China. This theme activity is the exploration and attempt of CTV Shopping to explore new retail formats and cross-industry cooperation, realize more efficient multi-screen interaction and integration, and is also a brand-new new mobile media channel and cooperation model.

Tik Tok took the 6th place in the cargo list.

　　During the event, the CCTV shopping host remotely connected representatives of many Italian manufacturers during the live broadcast, and the novel form and intuitive experience of modern communication technology made the fans in the live broadcast room enjoyable and interesting.

　　Adhering to the concept of market-oriented and customer-centered, CTV Shopping Company is committed to opening up a diversified three-dimensional battlefield, accelerating transformation and upgrading, building a video boutique shopping platform with guiding force, credibility and influence, and striving to open up new growth points of performance.

Activities from Chang ‘an to Rome

　　Since October this year, CTV Shopping has relied on the mature supply chain system and the advantages of program production and broadcasting on the big screen of TV shopping. The big screen content has opened a new window for mobile channel communication, and actively explored the live webcast service. In just two months, the company’s new media team continued to enrich content forms, constantly summed up operational experience in practice, and expanded new models, new products, new channels and new people for the integration of large and small screens. The number of viewers and fans has doubled. The number of viewers has increased from 3,000 in the initial stage to 400,000 in the highest stage, and the number of fans has increased from 8,000 in the initial stage to 50,000. Tik Tok Live has rushed into the sixth place in the list of people with goods.

Live broadcast of excellent domestic products in Tik Tok

　　At the same time, CCTV shopping introduced the host of the main desk, and with the help of the advantages of the company’s national investment platform, jointly launched a series of live e-commerce activities of "excellent domestic products" with Beijing Golden Lens Culture Development Co., Ltd., focusing on the domestic product trend, the China science and technology trend and the China consumption trend, empowering domestic brands, creating explosive products, stimulating market consumption, and fully demonstrating China’s brand innovation achievements.